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Vol. 18 • No. 13 r V 

Canadian and Foreign 
$4,00 the Year 

JULY 1, 1940 

$3.00 the Year 
15c the Copy 

Published Semi-Montlily, 25 th iflfloe (Yearbook Ntunber) Published in Febrnarf 





— but actually old-fashioned! 

Progress is not merely indicated by change, but 
the simplification and iniproveraent of exist- 
ing conditions and things. 

This is equally true of radio. 

Compare WOR's method of handling its 50,000 
watts with that of any station of equal power 
and coverage. It will be readily obvious that 
WOR differs from all others by its unique 
method of directing, multiplying and concen- 
trating power. 

WOR's directive-array system rivets its power 
on cities where people liv©;- not dead-space. 
It tucks its power away from the ocean on the 
East and the sparsely populated portions of those 
states on the West. WOR's 50,000 watts are 
multiplied more than two times. They are 
specifically designed to reach more homes with 
radios — more powerfully — than those of any 
station anywhere! 

We are now demonstrating this to more national 
advertisers than we did a year ago. 

632,515 Letters -from 

January 2 to May 31 

632,515 letters have been received at WLS so 
far this year — from January 2 to May 31. That's 
an average of 4,161 letters a day, including Sun- 
days and Holidays. 

We're mighty proud of such listener response, 
just as we are that WLS has averaged over a million 
letters a year for ten 
years. It proves that WLS 
gets results . . . year after 
year . . . from morning 
to signing-ofif time. 


50,000 Watts 
Clear Channel 


Pardon us if we repeat what we have said before : 
It is more important to know where a station is 
listened to than to know where it merely can be 
heard." The WLS mail count is a definite answer 
to three important questions : Is the station listened 
to? Where are the listeners? And do they respond? 

We'll be happy to 
send or show such a 
count to you ... or you 
can get it from any John 
Blair man. 


870 Kilocycles 
NBC Affiliate 

The Prairie Farmer StATIOJ^, I*rairie Farmer Ruilding, Chicago 

Pin- BURRIDGE D. BUTLEK^ J*r«« fdfen^ Gl^ENlN SNYDER, 3f««agrer 


" 3 lOff JoH^ Blair aivd Compaj^y, National Representattves 

Supplement to 

JULY 1, 1940, ISSUE 



Broadcast Advertising 

Vol. 18 No. 13 



Standards of Good Engineering Practice 

Governing High Frequency (FM) Broadcast Stations: 43-50 Mc, 

(Adopted by the FCC, June 28, 1940) 

1. Engineering Standards of Allocation. 

(a) Section 3.225 prescribes three 
groups of channels for the use of high 
frequency broadcast stations. The stations 
within each group of channels have a spe- 
cific purpose in the plan of allocation and 
provide a service to a particular type of 
area. Section 3.222 of the rules requires 
that high-frequency broadcast stations be 
licensed on the basis of an area in square 
miles in the service area and that the con- 
tour bounding the service area and the 
radii of this contour shall be determined 
in accordance with these standards. A 
high-frequency broadcast station has but 
one service, that which corresponds to 
primary service of standard broadcast sta- 
tions. No service from sky waves or sec- 
ondary service is obtainable. No intermit- 
tant service is recognized. Therefore, the 
extent of the service is determined by the 
point at which the primary service signal 
is no longer of sufficient intensity to pro- 
vide broadcast service. The field intensity 
necessary for service is given : 

TABLE I, Service — (median field inten- 
sity) — City areas near factories, car lines, 
or busy streets, 1 mv/m ; rural areas away 
from highways, 0.05 mv/m. The above 
figures are based on the absence of objec- 
tionable fading and the usual noise levels 
encountered in the two areas and also 
predicated upon the absence of interfer- 
ence from other high-frequency broadcast 

* * * 

(b) The service area is established as 
follows : On a topographic map of the 
proposed service area of the station at 
least 8 radials separated by approximately 
45° are drawn in the several directions 
from the proposed location of the transmit- 
ter. From these radials there should then 
be plotted profile graphs of each radial. 
An appropriate scale should be used with 
distance in miles from the antenna plotted 
as abscissa and the elevation as ordinate 
in feet plotted by 40 to 100-foot contour 
intervals. The profile graphs should then 
be divided into sectors with respect to the 
distance in miles, each sector being not 
more than approximately one-tenth of the 
roughly estimated distance to the desired 
service contour, and from these sectors 
the average elevation for each sector or 
several sectors may be readily determined. 
This map and the profile graphs are then 
used in the determination of the radii of 
the service area of high-frequency broad- 
cast stations as set out below. 

(c) To determine the radii of the service 
contour the graph [Figure 1, see next 
page] and description [Annex I, see 
third page] concerning the range of high- 
frequency broadcast stations should be used. 
The method of use and an example are con- 
tained in Annex I. The height of the 
transmitting antenna used in connection 
with Figure 1 should be the proposed 
height of the antenna above the average 

_elevation between the antenna and the 
1 mv/m or 0.05 mv/m contour, whichever 
is under investigation. This determination, 
'of course, involves the assumption of the 
antenna height above the average eleva- 
-tion and from this assumption a deter- 
-mination is made of the distance to the 
"desired contour. The average elevation over 
the distance just found to the desired con- 
tour may then be determined and checked 
with the assumed height. If the assump- 
, tion was in error, it may then be modified 

and the problem repeated to reduce the 
error in the distance to the desired con- 
tour. This cut and try process must be 
repeated until the error is negligible. 

The foregoing process of determining 
the extent of the 1 mv/m or 0.05 mv/m 
contours shall be followed in determining 
the boundary of the station's predicted 
service area. The boundaries of the serv- 
ice area of both the 1 mv/m and the 0.05 
mv/m contour must be established and 
submitted with each application for a high 
frequency broadcast station. 

(d) The distances along each radial to 
the 0.05 and/or the 1 mv/m contours 
should then be plotted on the topographic 
map required by (c) above or polar co- 
ordinate paper. The area within each con- 
tour should then be measured (by plani- 
meter or other approximate means) to 
determine the area which the proposed 
station will serve. The station is rated on 
basis of the area within the 0.05 mv/m 
contour or the contour free of interference 
if greater than the 0.05 mv/m contour. 

2. Objectionable interference. 

(a) Section 3.225 (f) requires that the 
proposed station shall not suffer interfer- 
ence to such an extent that its service will 
be reduced to an unsatisfactory degree. 
Objectionable interference will be consid- 
ered to exist when the signal for 50% of 
the distance in any sector on a radial as 
determined from Section 1 (d) of these 
standards exceeds 0.005 mv/m at the 0.05 
mv/m contour of the desired station. In 
the case of a station protected to the 1 
mv/m contour, objectionable interference 
occurs when the signal for 50% of the 
distance in any sector exceeds 0.1 mv/m. 
At the other field intensities the following 
ratios of the desired to undesired signals 
shall govern. 

* * * 

TABLE II, channel separation and ratio 
of desired to undesired signals — Same 
channel, 10 :1 median field intensity ; ad- 
jacent channel (200 kc), 2:1 median field 

In the absence of measurements to de- 
termine the extent of the service con- 
tours of the desired station and the inter- 
ference contours of the undesired station, 
the signals shall be determined by use of 
the Graph I in the manner heretofore 
described. Measurements to determine the 
extent of one or both of the signals in- 
volved are preferable. Measurements should 
be made in accordance with Annex II as- 
sociated herewith. 

* * * 

(b) The signal intensity for 0.05 mv/m 
50% distance is interpreted to mean the 
contour bounded by the sector on a radial 
on the map of 1(c) above wherein the 
signal of the station for 50% of the dis- 
tance represented by the sector on the 
radial is equal to 0.05 mv/m. The boundary 
of the service area shall be taken as the 
outer edge of the sector nearest the trans- 
mitter wherein the signal is the desired 
value for 50% of the distance. For the 
methods of measurement of this signal see 
Annex II, "Field Intensity Measurements 
of High-frequency Broadcast Stations." 

3. Transmitter location. 

(a) The transmitter location should be 
as near the center of the proposed service 
area as possible consistent with the appli- 
cant's ability to find a site with sufficient 
elevation to provide service throughout the 
area. Location of the transmitter at a 
point of high elevation is necessary to 

This Supplement 

BECAUSE this issue had 
practically been put to press 
when the FCC on June 28 
gave its approval to the 
Standards of Good Engineer- 
ing Practice, governing FM, 
Broadcasting publishes this 
supplement to include the full 
text and coverage schematic. 
This, taken together with the 
full text of the earlier-issued 
rules [pages 70-72], and ex- 
planatory story on page 13, 
provides the first complete 
and official data from the 
FCC covering the technical 
regulation of the new FM art. 

reduce to a minimum the shadow effect on 
propagation due to built-up city areas, 
hills, and other obstructions which may 
reduce materially the intensity of the 
station's signals in a particular direction. 
The transmitter site should be selected 
consistent with the purpose of the sta- 
tion, i.e., whether it is intended to serve 
a small city, a metropolitan area or a 
large region. Inasmuch as service may be 
provided by signals of 1 mv/m or greater 
field intensities in built-up urban areas, and 
inasmuch as signals in excess of 0.05 mv/m 
will provide service in rural areas away 
from highways, considerably more lati- 
tude in the exact geographical location of 
the transmitter is permitted for a high 
frequency broadcast station than for a 
standard broadcast station ; however, the 
necessity for a high elevation for the an- 
tenna may render this problem more diffi- 
cult. In general, the transmitting antenna 
of a station should be located at the most 
central point at the highest elevation avail- 
able. Where a directive antenna is used, 
a central location may not be desirable 
and, in fact, the availability of suitable 
sites may make necessary the use of di- 
rective antennas. The antenna height above 
the average elevation of the service area 
is the most important factor in obtaining 
coverage with a high frequency broadcast 
station. Doubling the height of the antenna 
is equivalent to increasing the power by 
four times. The power is only one of sev- 
eral important factors (See Annex I and 
Fig. 1). 

(b) The transmitter site should be 
selected such that the 1.0 mv/m contour 
encompasses all the urban population with- 
in the area proposed to be served and the 
0.05 mv/m contour provides the maximum 
obtainable service consistent with the area 
desired to be served. While no standards 
with respect to blanket area are estab- 
lished, every precaution must be taken not 
to locate a station in a residential area. 

A. Operating Power; Determination and 

(a) Section 3.251 requires that the op- 
erating power and the requirements for 
maintenance thereof of each high-frequency 
broadcast station shall be determined in 
accordance with the Standards of Good 

Engineering Practice. The operating power 
must be determined by one of two methods : 

( 1 ) ' Indirect measurement, by means 
of the plate input power to the last radio 
stage in accordance with (b) below, or; 

(2) By measurement of the antenna or 
transmission line current required to pro- 
duce the service area set out in (e) below. 

(b) The operating power determined by 
indirect measurement of the plate input 
power of the last radio stage is the product 
of the plate voltage (Ep), the total plate 
current of the last radio stage (Ip) 
and the factor of 0.60, that is 

Operating power = Ep x Ip x 0.60 

(c) The operating power maintained by 
the antenna or transmission line current, 
required to obtain the service area as 
proposed in the application and specified 
in the station license shall be the direct 
method. The proof of performance from 
continuous field intensity recordings shall 
be used to establish the service area. These 
data shall be submitted to and approved 
by the Commission before any licensee 
will be authorized to operate with the 
power indicated by this method. If any 
change is maiiC in the antenna system 
or any change made which may affect the 
antenna system, the method of determining 
operating power shall be changed imme- 
diately to the indirect method. 

(d) The licensee of a broadcast station 
shall maintain the antenna or transmis- 
sion line current of the station within the 
prescribed limits of the authorization at 
all times except that in an emergency 
when, due to causes beyond the control of 
the licensee, it becomes impossible to 
operate with full licensed power, the sta- 
tion may be operated at reduced power 
for a period of not to exceed ten days, 
provided that the Commission and the In- 
spector in Charge shall be notified in writ- 
ing immediately after the emergency de- 

5. Proof of Performance of High- frequency 
Broadcast Stations. 

(a) Section 3.227 requires that within 
one year from the date of the first regu- 
lar operation of a high-frequency broad- 
cast station a survey to determine the per- 
formance of the station shall be made and 
submitted to the Commission to establish 
the actual field intensity contours from 
which the operating constants required to 
deliver service to the entire area specified 
in the license can be determined. This proof 
of performance shall be established by 
continuous field intensity records generally 
along the several radials shown on the 
topographic map submitted with the appli- 
cation for construction permit. The meas- 
sured radials shall be carried to a point 
sufficiently beyond the locations of the pre- 
dicted service contours to arrive at an 
accurate determination of the boundary of 
the service area of the station as predicted 
in the original application. The field in- 
tensities for the several sectors along each 
radial shall be determined as outlined in 
Annex II, Field Intensity Measurements 
of High-frequency Broadcast Stations. 

The survey data submitted shall include 
a topographic map similar to that submitted 
with the application with the original ra- 

' Until Jan. 1, 1941, high-frequency 
broadcast stations will be permitted to 
determine the operating power by the 
indirect method for a period of one year 
after the beginning of regular operation. 


Ever wonder what the time-buyer thinks as he 
eyes your market, your station? Is the picture 
clear and compelling? Does he see your market 
in true perspective and your station as a good 
advertising buy? Or is the impression blurred 
and distorted? Maybe (sad thought) he doesn't 
even know you're there. 

Time-buyers are human. Their impressions 
of your station are the ones you give them. 
Maybe they're the ones you fail to give them. 

broadcasting's business is giving time- 
buyers the right slant on your station. To deter- 
mine how well we do it, ask any of the scores of 
stations that have used our advertising columns 
three years or more. Or, on your next business 
trip, ask any national or regional time-buyer. 







New England Offers Not Merely 

3 Ri 


But 18 

EACH of these 18 rings represents a sales 
area giving a complete performance sure 
to satisfy any audience of time buyers. 

The 18 stations of The Yankee Network give 
advertisers front row seats at these sales shows, 
which play the year 'round. 

You get your money's worth and MORE — 
every day — rain or shine in the "big top" New 
England market — where normal population con- 
centration of 1 3 1 .8 per square mile (U. S. aver- 
age 41.3) is augmented by 3,000,000 or more 
summer visitors, spending half a billion dollars, or 

I I % of the estimated annual recreational ex- 
penditures of the United States. 

— where per capita food expenditure is 
58% greater than the United States 

— where retail sales per square mile are 
3.99 times larger than the rest of the 
United States average. 

Why be satisfied with one ring acts when 
your price of admission, a Yankee Network 
ticket, gives you 18-ring performance, covering 
EVERY important New England population and 
sales center EVERY show? 








New Haven 


New London 








Fall River 

New Bedford 














THE YANKEE NETWORK, INC. ^J>s?^°n°^.^.'s^^c^hVs^t^tI 

EDWARD PETRY & CO., INC., Exclusive National Sales Representatives 

Published semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered aa 

second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879. 

A new f rihsmitter ! 

Heie is the new 50 kw tiansmitter of 
WBZ. It is a duplicate of the unit which 
attracted nationwide attention when it 
was installed at KDKA in Pittsburgh. 


Air-cooled tubes in all stages. 
Extremely low operating costs. 
Metal rectifiers throughout, except 
main high voltage rectifier. 
Inductive neutraUzation of the 
power amplifier. 
Equalized feedback. 
Compressed gas condensers. 

Complete ehmination of fuses. 

Spare rectifier tube at operating 


Ease of adjustment. 

Unit construction throughout. 

Full automatic control. 

Relatively low plate voltages. 

Conservative operation of all tubes. 


New 50 kw high-efficiency set now does for the Boston area 

what KDKA did for Pittsburgh ! 

Station WBZ, now wholly owned and operated by Westinghouse, 
establishes a new standard of service for listeners and advertisers in the 
Boston area. 

OThe new 50-HG transmitter 
provides the advantages which 
attracted nationwide attention when this 
new high-efficiency equipment went on 
the air for KDKA in Pittsburgh. 

OThe new location, at Hull, provides 
improved reception throughout the 
city of Boston and vicinity. 

This is a 100% Westinghouse station. 
All the broadcast equipment and the 
auxiliary apparatus are of Westinghouse 
design and manufacture. 

As a radio pioneer in the establish- 
ment of Station KDKA, and as owner 
and operator of radio stations through- 
out the entire history of commercial 
broadcasting, Westinghouse is in a 
position to render an outstanding service 
to station operators interested in superior 
transmission at moderate cost. For 
detailed information call your nearest 
Westinghouse office. 

/r"-"-^ sue. ° °'-°o'ed 


Broadcast Equipment 

Pick the VITAL Spots! 

Hang your Sales-Picture where it 
will get a REAL AUDIENCE! 

Don't take our word for it. Proof 
is in performance. And one ex- 
ample of the way these 15 vital 
stations perform for advertisers 
is this: 

A clothier in Troy, New York, 
recently used WGY to help "up" 
his sales. Result— men from 238 
communities throughout WGY's 
vast territory traveled to Troy 
for clothing. The man's business 

was quadrupled! Profit for ad- 
vertisers is the reason these 15 
vital-to-sales spots have been 
used by advertisers more exten- 
sively thisyearthaneverbefore. 

Completely represented by 
NBC, these stations offer you 
a ready-made spending audi- 
ence—one you can reach at 
low cost! One, or all, of these 
stations are available to you. 


A Radio Corporation of America Service 

New York 
New York 

^°*>'~-760 kc 
■50,000 W„,. ° . . 

•50.000 w " . c 

5.000-,.000 WoH ' '''""Cisco 

'.ooo w„,. ° . 

'O.OoovVof. • 
^O.OOO Wat, 

• • Denver 
• ^'ove/ond 

• '''"■'ofe/phio 

^athingto " t^o* York Ck- - 
— ' °''<l night 

SmcAro/7/zec/ FM 

FREQUENCY STABILITY: Western Electric now 
makes another great contribution to the radio art — 
synchronized frequency modulation. This new system 
of carrier wave frequency stabilization is unique — 
gives the 503 A-1 ( IK W) Transmitter a stability of better 
than .0025%. 

FREQUENCY RESPONSE: Flat within ± 1 db from 
30 to 15,000 cycles per second. 

NOISE LEVEL: Phase noise carried by transmitted 
wave is 70 db down unweighted from + 100 KC swing. 

DISTORTION : Typical measurements of r. m. s. audio 
frequency harmonic distortion with a distortionless 
F M audio monitor in the frequency range of 30 to 

15,000 c. p. s. show less than 2% at a modulation cor- 
responding to + 100 K C swing. Distortion measure- 
ments include all audio frequency harmonics up to 
30,000 c. p. s. 

COMPACT UNIT: All apparatus is contained in a 
single, beautifully styled cabinet measuring only 44" 
wide X 39" deep X 78" high. In construction and arranges 
ment, it is similar to the now famous 443A-1, which 
set a new high in accessibility and simplicity of control. 

POWER OUTPUT: The 503A-1 is designed to serve 
perfectly for powers of 1 KW or less, or as an exciter 
for amplifiers for higher power. Its superior charac- 
teristics will carry through when you step-up — that's 
mighty important to remember! 


DELIVERY: Orders now being accepted for Fall 

Ask your Engineer! 


Western Etectric 

See where Forbes agrees with our agency hoys'' 

"Smart Suggestion, that plan of our advertising agency 
to put on pressure in Detroit and Cleveland. 
Forbes Magazine rates those two cities among 
the nation's sales high spots." 

Things are Booming in the great industrial empire of the "Golden 
Horseshoe." Men, machines, money — all move at accelerated 
pace. Like to make your sales boom here too.** Easy! Reach the 
eight million prosperous prospects within our borders through 
WJR and WGAR, the Great Stations of the Great Lakes. 

Something to sell 
motorists? Here's 
your spot. Seven 
out of ten "Gold- 
en Horseshoe" 
families ov/n 
autos, burn 
nearly as much 
gas as all Nev^^ 
York state, buy 
more than three 
hundred million dollars annually in petroleum products. 


Tip to makers of sweets who may wonder where to launch tests 
on new yummy-yummies: "Golden Horseshoe" folks in one year 
consume as much candy and confections as the combined 
sweets lovers of Chicago, Philadelphia, Boston and Los Angeles. 

in mid-June tabbed the territory along the south 
of Lake Erie as part of the country's best sales area; 
that between the lower reaches of Lake Huron 
and Lake Michigan as second best. Heart of this 
preferred selling region is the "Golden Horseshoe," 
the super market blanketed by WJR and WGAR. 




Basic Stations ... Columbia Broadcasting System 
Edward Petry & Co., Inc^ Nat'I Representatives 


Broadcast Advertising- 

Vol. 18. No. 13 


$3.00 A YEAR— 15c A COPY 

Communications Defense Board Projected 


President Is Expected to Name Coordinating Committee; 
No Change in Industry Operations Anticipated 

RECOGNIZING communications as a key factor in war de- 
fense planning-, President Roosevelt is expected to name a 
Defense Communications Committee of top Government of- 
ficials to pilot and coordinate policy planning with private 
entities in broadcasting and common carrier pursuits during 
the current emergency. 

Spearhead of the move to have the President name the com- 
mittee by Executive order is Chairman James Lawrence Fly 
of the FCC. The move came coincident with activity on other 
fronts, including- an already authorized $1,600,000 FCC ex- 
pansion program under which it will hire a staff of 500 to 600 

additional radio inspectors to man 

new monitoring equipment of suf- 
ficient scope to maintain a 24-hour 
air-watch against espionage and 
other possible anti-American radio 
or communications activity. 

While loathe to talk about the 
precise plans, Chairman Fly has 
assured broadcasting industry 
leaders that the Defense Commit- 
tee project does not contemplate 
any change in the operating func- 
tions of the industry. Rather, it 
would coordinate future planning 
with the military and naval needs 
and with what he describes as im- 
pacts upon civil life in the event 
of war. State, War, Navy, Treasury 
(Coast Guard) and the FCC, it is 
expected, would be represented on 
the committee, with subcommittees 
representative of the affected to be 

Possible Setup 

Though speculation as to the 
committee's personnel may be pre- 
mature, particularly since the pro- 
posed executive order drafted by 
Chairman Fly is still running the 
gauntlet of various Government 
departments, it is thought the line- 
up might be: 

1. Assistant Secretary of State 
Adolf A. Berle Jr., or Breckinridge 
Long, special assistant to Secretary 
of State Cordell Hull, as chairman. 

2. FCC Chairman Fly as a mem- 
ber, or chairman, if a "junior cabi- 
net" member is not selected. In 
that event, it is presumed that 
Thomas Burke, chief of division of 
international communications, will 
be the State Department member. 

3. Major Gen. Joseph O. Mau- 
borgne. Army chief signal officer. 

4. Rear Admiral Leigh Noyes, 
director of naval communications. 

5. Commander Joseph F. Fai-ley, 
chief communications officer of the 
U. S. Coast Guard (Treasury Dept.) 

Subcommittees would be named 
by the Defense Committee chair- 
man, but with the advice and coun- 
sel of the industries involved. For 
broadcasting, it is apparent that 
NAB President Neville Miller will 
serve. As a matter of fact prelimi- 
nary phases of the proposal al- 
ready have been discussed with 
him and with other broadcasters. 
Mr. Miller, F. M. Russell, NBC 
Washington vice-president, and T. 
C. Streibert, MBS-WOR vice-pres- 
ident, conferred with Chairman Fly 
June 26 — the day following the 
FCC chairman's visit to the White 
House — while Harry C. Butcher 
talked with him June 24. It is un- 
derstood the committee plan was 
fully discussed. 

In addition to a broadcasting 
subcommittee, which apparently 
was not contemplated in the origi- 
nal Executive Order draft, there 
would be committees for telephone, 

telegraph and cables, as well as a 
Government technical subcommit- 
tee comprising officials of Govern- 
ment agencies identified with any 
phase of communications opera- 
tions. Members of the present In- 
terdepartment Radio Advisory 
Committee, made up of represen- 
tatives of 13 Govei-nment depart- 
ments, might constitute this com- 

Survey Planned 

These spectacular new moves do 
not constitute any fundamental 
change in the predetermined plans 
of the military establishments, it 
is apf)arent, insofar as communica- 
tions are concerned. Rather, the 
functioning of the committee would 
tend to formalize what has been 
going on since World War II took 
its serious turn last fall. Represen- 
tatives of the various industries 
have been conferring with key 
communication officials since that 
time. Under the new plan, there 
would be established an emergen- 
cy policy board, with the FCC of- 
ficially pegged as a part of the co- 
ordinating operation. 

Chairman Fly, it is reliably 
learned, discussed the whole proj- 
ect with President Roosevelt June 
25. at which time he handed him a 
three-Daf?e draft of the nroposed 
Executive order which would create 
the board. He also apparently pro- 

Freedom of Radio in GOP Platform 

FOR THE FIRST TIME in the history of national political conventions, 
a radio plank, endorsing the principles of free radio on a parity with the 
press, was adopted unanimously June 19 by the Republican National 
Convention in Philadelphia. Espoused by the NAB Legislative Com- 
mittee and long urged editorially in BROADCASTING, the plank decries 
radio censorship and holds that licenses should be revocable only after 
public hearing and for due cause. 

Indications have been given in Democratic Committee circles that a 
"free radio" plank also will be contained in its platform, to come before 
its national convention in Chicago July 15. The Republican plank reads: 
"The principles of a free press and free speech, as established by the 
Constitution, should apply to the radio. Federal regulation of radio is 
necessary in view of the natural limitations of wave lengths, but this 
gives no excuse for censorship. We oppose the use of licensing to estab- 
lish arbitrary controls. Licenses should be revocable only when, after 
public hearings, due cause for cancellation is shown." 

cured clearance on the plan, now 
authorized, for the monitoring ex- 
pansion program designed to rout 
"unlicensed stations" and uncover 
subsersive or "Fifth Column" ac- 
tivities via communications. 

There is no imminent danger of 
curtailment of any essential serv- 
ice in which category broadcasting 
definitely falls. The committee, if 
and when appointed, will essay a 
comprehensive s-urvey of the broad- 
casting and communications fields 
and, in conjunction with the ad- 
visory subcommittees, determine 
the most efficient means of coordi- 
nating all operation facilities from 
the standpoints of military, public 
and industry needs. 

Present Army and Navy war 
plans as they afl^ect communications 
(and these deal largely with point- 
to-point, international, telephone 
and ship, rather than broadcasting) 
would be revised to fit into the de- 
fense pattern as the events abroad 
dictate. Broadcasting's main niche 
is that of maintaining public mo- 
rale, and it has been agreed that 
retention of the status quo is most 

Geared for the Worst 

All of the planning is geared to- 
ward actual war involvement and 
in correlating private services with 
that eventuality. So far as civilian 
operations ai'e concerned, including 
broadcasting and non-military com- 
munications, the FCC would func- 
tion as the directing agency. Ob- 
viously, however, close liaison 
would have to be maintained with 
the military departments, both by 
the FCC and the private industries 
themselves. The bulk of this work, 
particularly in materiel and filling 
communications gaps, would be in 
the common carrier fields. 

Aside from standard broadcast 
operations, such new services as 
FM and television also will be con- 
sidered in the defense prepara- 
tions. International stations al- 
ready have been factors in the 
Governmental councils and are ex- 
pected to figure in Western hemis- 
phere solidarity plans of the Ad- 

Chairman Fly had expected 
speedy action on his board pro- 
posal, but White House and de- 
partmental routine have delayed 
action. Moreover, there has been 
some tugging and hauling on the 

{Continued on page 80) 

BROADCASTING • Broadcast Advertising 

June 15, 1940 • Page 9 

Drawn for Broadcasting by Sid Hix 

"And Now We Present Mrs. Plushhustle, Who Will Speak on the Success of 

the Safe and Sane Fourth." 

Columbia Recording Planning Debut 
In Transcription Field on Large Scale 

Convention Shift 
Refused by Board 

Program Plans Progressing ; 

Membership Hits Record 

A MOVEMENT, supported mainly 
by Walter J. Damm, managing di- 
rector of WTMJ, Milwaukee, for 
shifting of the NAB convention 
from San Francisco to Detroit or 
some other midwestern city, was 
rejected by unanimous action of 
the NAB board of directors at a 
special meeting in New York June 
21. The convention will be held as 
scheduled Ang. 4-7 at the St. Fran- 
cis Hotel in San Francisco. 

Mr. Damm, it was reported, had 
circularized a substantial number 
of station operators suggesting the 
transfer, in the light of the current 
unsettled situation and because it 
was thought the attendance would 
be larger in a more central point. 
All told, it was reported at NAB, 
some 42 suggestions for transfer 
to Detroit had been received, with 
about 10 expressions favoring re- 
tention of the San Francisco loca- 

Meanwhile, NAB reported that 
the program for the convention 
rapidly is approaching final form 
[Broadcasting June 15]. A feature 
of the meeting will be the observ- 
ance of "Broadcasting Day" Aug. 
3 at both the New York and San 
Francisco Fairs, at which time 
plaques symbolic of radio will be 
dedicated as part of a celebration in 
which all networks and many inde- 
pendent stations will participate. 
William S. Rainey, former produc- 
tion manager of NBC, is directing 
production of the observance. 

With a score of new members 
acquired during the last few weeks, 
the NAB has a total membership 
of 447 stations — the largest in its 
history. Stations admitted to mem- 
bership by the NAB board at its 
meeting June 21 included KCRC, 
Enid, Okla.; KIDO, Boise; KRIC, 
Beaumont; WBNY, Buffalo; 
WJHP, Jacksonville; WKPT, 
Kingsport, Tenn.; WMAN, Mans- 
field, O.; WMBC, Detroit; WMFF, 
Plattsburg, N. Y.; WOLF, Syra- 
cuse; WPRP, Ponce, P. R.; WSKB, 
McComb, Miss.; WSLB, Ogdens- 
burg, N. Y.; WTRY, Troy, N. Y.; 
WTSP, St. Petersburg. 

Other membership applications 
filed as part of the NAB pre-con- 
vention membership drive include 
those of WESG, Elmira; WTNJ, 
Trenton; KUJ, Walla Walla; KRLC, 
Lewiston, Idaho; WCOS, Columbia, 
S. C, and KVOE, Santa Ana. 

Florida Fruit Plans 

RADIO will again be a major part 
of the 1940-41 fall campaign con- 
ducted annually by the Florida Cit- 
rus Commission, Lakeland, Fla., to 
promote the sale of oranges and 
grapefruit. This year's drive will 
start about Oct. 1, but no details 
have been released by Arthur Kud- 
ner. New York, the agency. Last 
year the Commission used two and 
three participations weekly on 
women's programs on the Yankee 
Network and WCAU, Philadelphia. 

HEALTHAIDS Inc., Jersey City 
(proprietary) will substitute during 
the summer two quarter-hour discs a 
week on the 10 stations now carrying- 
its Victor H. Lindlahr pi-ogram three 
half-hours weekly. Programs will con- 
sist of a quarter-hour question-and- 
answer program by Dale Kennedy and 
Jeff Sparks and a quarter-hour featur- 
ing Norman Brokenshire. Agency is 
Raymond R. Spector Co., New York. 

COLUMBIA Recording Corp., CBS 
subsidiary will enter the transcrip- 
tion field on a large scale about 
Sept. 1, according to William A. 
Schudt Jr., general manager of 
CRC's transcription division. Com- 
pletion of recording studios and 
installation of the new custom- 
built transcription recording ma- 
chines will permit the start orf ex- 
perimental operations in Chicago 
and Hollywood early in August, 
while additional New York studios 
will be ready by September. 

Present New York studios are 
already recording the NAB-Lang- 
Worth tax-free library service, but 
lack of space has prevented CRC 
from undertaking additional con- 
tracts, the announcement stated. 
Processing and pressing plants for 
the manufacture of 16-inch tran- 
scriptions are virtually completed 
in Bridgeport, Conn, and Holly- 

Promotion Drive 

Sample transcriptions, with con- 
stant frequency cuts ranging from 
50 to 10,000 cycles on one side 
and on the other three musical se- 
lections, will be sent to stations in 
the near future. Accompanying the 
discs will be a letter from Mr. 
Schudt advising stations how to 
adjust their equipment to get maxi- 
mum quality from the records. A 
technical bulletin prepared by I. P. 
Rodman, director of research and 
development for CRC, will give 
station engineers details for con- 
structing equalizers for faithful re- 
production of the recordings. The 
new transcription will also be dem- 
onstrated to the broadcasting in- 
dustry at the NAB convention. 

An advertising campaign for the 
CRC transcriptions will be launched 
early in August, Mr. Schudt stated, 
with leading radio and advertising 
publications being used to inform 
advertisers and advertising agen- 
cies that CRC facilities will be 
available for their use about Sept. 
1. CRC studios are located at 799 
Seventh Ave., New York; the Wrig- 
ley Bldg., Chicago, and adjoining 
KNX in Columbia Square, Holly- 
wood. Chester Boggs of the com- 
pany's New York technical staff 

has been transferred to Hollywood, 
where he is supervising the instal- 
lation of the recording equipment 
and general studio construction 

Regional Sponsor Group 
Signs Dorothy Thompson 

Assn., New York, in the interest of 
a cooperative group of sponsors, 
has signed Dorothy Thompson, 
journalist and author of the syndi- 
cated column "On the Record" for 
a 39-week series of news commen- 
taries to start Sept. 29 on NBC- 
Blue, Sundays, 7:30-7:45 p. m. 

Frederick Meyer, independent 
New York agent, arranged the con- 
tract in cooperation with Stockton, 
West & Burkhart, Cincinnati, agen- 
cy which will represent the various 
firms sponsoring the programs in 
the interest of Associated Prod- 
utcs, handling nationally-k n o w n 
merchandise. Miss Thompson was 
last heard as a commentator dur- 
ing the crisis of August, 1939. 

New Lever Series 

LEVER BROS. Co., Cambridge, 
Mass., on July 10 starts a comedy 
series titled The Adventures of Mr. 
Meek on CBS in the interests of 
Lifebuoy soap. The program, fea- 
turing dramatizations of the life of 
a humble, self-effacing hero, will be 
heard Wednesdays, 7:30-8 p. m. 
Agency is William Esty & Co., New 

Lux Off for Summer 

AFTER the broadcast of July 8, 
Lever Bros. Co., Cambridge, Mass., 
will discontinue the Lux Radio 
Theatre, currently on 63 CBS sta- 
tions, Mondays, 9-10 p. m., resum- 
ing the program on CBS Sept. 9 
after an eight-week vacation. Agen- 
cy is J. Walter Thompson Co., New 

CBS Rate Card 
Lists 119 Stations 

Six Additions, Many Increases 

In Power Are Indicated 

CBS Rate Card 27, dated July 15, 
1940, just released by the network, 
shows 119 stations in 118 cities to 
be affiliated with CBS, a net gain 
of two stations since the last rate 
card, dated Sept. 15, 1939. Six sta- 
tions have been added to the CBS 
roster: KMPC, Beverly Hills; 
KROD, El Paso; KVSF, Santa Fe; 
WBAB, Atlantic City; WCAX, Bur- 
lington, Vt., and WCSC, Charles- 
ton, S. C, while four stations have 
been dropped: WPG, Atlantic City; 
WKBB, Dubuque; WSJS, Winston- 
Salem, and KOH, Reno. 

Power increases have been grant- 
ed to 31 stations since the last CBS 
card, as follows: From 100 watts 
nights and 250 watts day to 250 
watts day and night, WRDW, 
from 1 kw day and night to 1 kw 
night and 5 kw day, KGMB; from 
1 kw night and 5 kw day to 5 
kw fulltime, WEEI, WDRC, WPRO, 
with construction permits for such 
increase to WADC, KMBC, WFBL, 

Some Down, None Up 

Card shows few rate changes, ex- 
cept in the case of new stations 
not on the previous card, and all 
changes are reductions. WESG, El- 
mira, which was $125 per evening 
hour, has moved to Ithaca and is 
now sold at $50, in conjunction with 
WNBF, Binghamton. KVOR, Col- 
orado Springs, which formerly had 
a base rate of $125, is now sold in 
conjunction with KLZ, Denver, for 
$50. KGGM, Albuquerque, was for- 
merly $140; now it is $100, with 
KVSF, Santa Fe, throAvn in as a 
bonus station. The station at San 
Juan now has a base rate of $125 
instead of its previous $195. 

New card for the first time in- 
cludes a statement that "CBS en- 
deavors to maintain a separation of 
15 minutes or more between pro- 
grams for competing products, but 
reserves the right to place such 
programs adjacent to each other." 

Florida Group to Blue 

FOUR Florida stations— WMFJ, 
Daytona Beach; WJHP, Jackson- 
ville; WKAT, Miami Beach; 
WTMC, Ocala— will join the NBC 
Blue Network July 15, marking the 
first extension of NBC of double 
network service into this state. 
Present Florida Group — WJAX, 
Jacksonville; WFLA-WSUN, Tam- 
pa; WLAK, Lakeland; WIOD, Mi- 
ami — is now available only as a 
group with either Red or Blue net- 
works, but will become exclusive 
Red outlets when the new Blue 
stations are added. It is learned 
that there may be further Blue 
incursions into Florida in the fall. 

Sinclair Drops News 

York, is not renewing its daily spon- 
sorship of the CBS European news 
roundup The World Today after the 
July 1 broadcast because of current 
unsettled conditions in the oil indus- 
try. The company has sponsored the 
series, heard 6 :45-7 p.m., since April 
3, and may resume sponsorship later 
this year, according to Federal Adv. 
Agency. S>w York. 

Page 10 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

NAB, IRNA Give BMI a Blank Check' 

Boards Authorize 
Wide Catalog 

GIVING Broadcast Music Inc. a 
virtual blank check with which to 
build up an industry-owned reser- 
voir of music sufficiently formida- 
ble to permit stations and networks 
to forget ASCAP when current 
contracts expire at the end of the 
year, an extraordinary joint session 
of the boards of NAB, Independent 
Radio Network Affiliates and BMI 
in New York June 21 approved 
large scale plans which may see the 
acquisition of important catalogs 
now in the ASCAP fold. 

The vote of confidence in BMI, 
now boasting a 300-station mem- 
bership, and the decision to raise 
new funds came after the joint 
boards had unanimously condemned 
the proposed new form of five-year 
ASCAP contracts for stations and 
networks which would raise the 
ante from the industry by about 
70% from the present round $5,- 
000,000 figure: [See text on pages 
34-37]. These contracts were mailed 
to stations June 18 to become effec- 
tive Jan. 1, 1941, when existing 

j 5% horizontal contracts for sta- 

I tions expire. 

j Network Interest 

' Signs were clear, however, that 
I the trade group boards were deter- 
i mined to throw their lot with BMI 
' and eschew the ASCAP proposi- 
I tions. This was particularly true 
; with NBC and CBS, which tacitly 
I agreed, to substantial contributions 
to BMI, probably exceeding their 
j present payments to ASCAP. Mu- 
I tual Broadcasting System, how- 
ever, remained a question mark, 
since its operating structure is 
such that it does not regard itself 
as a network in the sense of the 
older established units and feels 
that no one at MBS is in authority 
to sign contracts such as that pro- 
posed by ASCAP for network op- 
ei-ation, which would exact a 7V2% 
toll on gross. 

Possible acquisition by BMI of 
the music catalogs of Robbins Mu- 
sic Corp., Leo Feist Inc. and Miller 
Music Inc., usually referred to as 
the M-G-M catalogs since the pub- 
lishers are subsidiary companies of 
the motion picture concern, was one 
of the primary topics of the joint 
sessions attended by 35 broad- 
casters representing practically all 
segments of the industry. Only di- 
rectors absent were E. W. Craig, 
WSM, because of a previous busi- 
ness commitment, and E. C. Craney, 
KGIR, due to the death of a close 

National Independent Broadcast- 
ers Inc., representing non-network 
stations, had been invited to the 
conference through its president, 
Harold A. Lafount, but arrival of 
the latter's daughter and family 
from England on June 21 prevented 
his attendance. He conferred with 
NAB President Neville Miller, how- 
ever, following the sessions and 
was declared by Mr. Miller to be 
in sympathy with the conclusions 

Negotiations for acquisition of 
the M-G-M catalogs have been go- 
ing on for some months, with many 
high industry officials, including 
CBS President William S. Paley, 
in the thick of the conversations. 
While no official statement was is- 
sued, it was indicated an option 
has been obtained to purchase these 
catalogs for about $4,350,000. Nei- 
ther BMI nor M-G-M would admit 
that negotiations are in progress. 
The M-G-M catalogs would provide 
a solid source of music of proven 
merit, said to account for about 
15% of all radio performances of 
ASCAP made during 1939 which 
earned the M-G-M concerns more 
than $400,000 in ASCAP royalties. 

Two Courses Authorized 

Despite the absence of formal 
word from the joint sessions, which 
were preceded and succeeded by 
four other meetings on the sub- 
ject, it was understood a resolu- 
tion was adopted authorizing the 
BMI board to take either one of two 
outlined plans of action, pledging 
the united moral and financial sup- 

Full text of ASCAP's new sta- 
tion contract will be found on 
pages 34-37. NAB analysis of 
contract on page 77. 

port of all organizations represent- 
ed to whichever course BMI de- 
cides to pursue. Immediately follow- 
ing the sessions, the BMI board, 
headed by NAB President Neville 
Miller, immediately plunged into 
work on a new assessment plan 
which Mr. Miller indicated would 
relieve the inequalities brought 
about under the original BMI 
plan. Smaller stations would be 
benefited by paying on a sliding 
scale, over a three-year period, 
while the networks would pay an 
additional amount. Average station 
payments, it was held, would be 
considerably smaller. 

With all parties in agreement, 
save for the undetermined position 
of MBS, it was thought a large- 
scale project would be carried to 
swift fruition. It is understood also 
that MBS might have a duly ac- 
credited official elected to the BMI 
board — probably W. E. Macfarlane, 
business manager of the Chicago 
Tribune and president of MBS. 

Financing the Plan 

The alternate plans, while not 
clearly defined, were said to encom- 
pass (1) acquisition of the M-G-M 
catalogs, or (2) speeding up of the 
present BMI operation of acquiring 
writers and independent publishers 
in its own right. To finance the 
M-G-M expenditure, industry rep- 
resentatives approved a three-year 
plan of assessment under which sta- 
tions would pay to BMI an amount 
equal to from 2V2 to 5% of its net 
time sales for 1939, with the net- 
works paying 5% for each owned or 
operated station and in addition 1% 
on all network time sales for 1939, 
exclusive of their payments to the 
networks. Roughly, it was esti- 
mated that this probably would to- 
tal some $150,000 more than NBC 
and CBS are now paying. 

If, however, BMI should not take 
up the M-G-M deal but should de- 

cide to proceed on its previous 
course of building more slowly by 
acquiring smaller catalogs, a sec- 
ond plan of financing is understood 
to have been authorized. This alter- 
native plan calls for each member 
station, including the network 
M & stations, to pay to BMI for 
the year following the expiration of 
their present license term, a sum 
equivalent to 2^/2 7o (probably less 
for small stations) of their 1939 
net time sales, with the networks 
paying an additional one-half of 
1% of their net incomes from the 
sale of network time. 

Change of Formula 

Present BMI licensees call for 
subscriptions from members total- 
ing 50% of their ASCAP payments 
for 1937, one-fifth of which was to 
be paid in cash at the time of join- 
ing BMI, the remainder to be paid 
upon demand in installments of not 
more than 15% of the total amount 
during any one month. The ASCAP 
payment basis is discarded in the 
two financing plans for future 
periods, following the termination 
of present BMI licenses next April. 
To eliminate favoritism to certain 
stations, such as newspaper-owned 
stations in the ASCAP license, 
which were continued by BMI when 
it adopted the ASCAP payment 
basis, the BMI board recommended 
the changed formula. 

The resolution is understood to 
state that the alternative plans are 
approved in general and not in de- 
tail and that the BMI board may 
modify them as it sees fit so long 
as the essential plans are not al- 
tered with the express suggestion 
that if they are modified the 
changes include a classification of 
stations with a sliding scale of as- 
sessments, arranged to benefit the 
stations in the lower income groups. 

The joint boards had opportunity 
to analyze the ASCAP contracts 
made public only a few days before 
the meeting. President Miller has 
prepared a detailed analysis of the 
contracts, to show each broadcaster 
precisely what privileges he would 
receive from the ASCAP proposals 
and what charges and obligations 
he will be obliged to assume in ac- 
(Continued on page 76) 

BROADCASTING'S BIGWIGS gathered in New York June 21 for a 
joint meeting of the boards of NAB, BMI and IRNA. Photo, taken just 
before the session got under way, shows (seated, 1 to r) : John J. Gillin 
Jr., WOW; L. B. Wilson, WCKY; Samuel R. Rosenbaum, WFIL; John 
E. Fetzer, WKZO; Neville Miller, NAB president; Edgar Bill, WMBD; 
Lenox R. Lohr, NBC; John Shepard 3d, Yankee Network; William S. 
Paley, CBS; Niles Trammell, NBC; Paul Morency, WTIC. Standing 
(1 to r): Donald W. Thornburgh, CBS Pacific vice-president; Earl 
H. Gammons, WCCO; 0. L. Taylor, KGNC; Frank M. Russell, NBC; 

Clifford M. Chafey, WEEU; John A. Kennedy, WCHS; H. K. Carpenter, 
WHK; Eugene O'Fallon, KFEL; Harry C. Wilder, WSYR; Harry R. 
Spenee, KXRO; J. H. Ryan, WSPD; Herb Hollister, KANS; Howard 
Lane, KFBK; M. E. Tompkins, BMI; Sydney Kaye, BMI; Mefford Run- 
yon, CBS; Ed Kirby, NAB; W. Walter Tison, WFLA; C. W. Myers, 
KOIN; Carl Haverlin, BMI; C. E. Arney Jr., NAB; R. P. Myers, NBC; 
John Elmer, WCBM; Walter J. Damm, WTMJ. Attending but not in 
picture were: William H. West, WTMV; Harold Hough, WBAP; George 
W. Norton Jr., WAVE; Don S. Elias, WWNC; Mark Ethridge, WHAS. 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 11 

Independently-Owned FM Net 
Covering 40 Markets Planned 

Group of FM Broadcasters Inc. Members Launch 
Project, with Possible Start by Fall of 1941 

PLANS to form an independently- 
owned network of FM stations, 
covering 40 major markets, were 
launched June 20 at a meeting in 
Chicago of ai group of members of 
FM Broadcasters Inc. 

Called by John Shepard 3d, pres- 
ident of Yankee and Colonial Net- 
works and FM Broadcasters, to 
consider the advisability of form- 
ing such a network, ostensibly to 
get started in the fall of 1941, the 
group of some 15 prominent broad- 
casters agreed to the appointment 
of several exploratory committees 
to study thoroughly the entire proj- 
ect. It was felt that in the light 
of the FCC Network Monopoly 
Committee's report, encouragement 
would be given formation of an in- 
dependently and cooperatively- 
owned network, rather than estab- 
lishment of nationwide FM chains 
by existing network companies. 

Wire or Relay? 

Preliminary plans, discussed in- 
formally, contemplated covering all 
major markets of 250,000 or over 
with about 40 stations, strategical- 
ly located. It was concluded that 
two-score stations could serve the 
first 96 markets in the country, em- 
bracing a population of approxi- 
mately 55,000,000. This was on the 
basis of existence of contiguous 
markets which might be covered 
by FM stations of substantial cov- 

Whether the network operation 
should be wire relay or radio relay, 
or a combination of the two, was 
discussed, with no conclusions 
reached. The FM engineering com- 
mittee was delegated this question, 
while another committee, probably 
to be headed by T. C. Streibert, 
vice-president of WOR and MBS, 
was assigned the task of working 
out the economics of such a net- 
work operation, including rates, at- 
tractiveness of an FM network to 
advertisers and other business con- 

Programming of FM stations 
was a main topic, particularly since 
it has been indicated that the major 
networks may not be disposed to 
permit simultaneous transmission 
of commercial programs over FM 
outlets operated by regularly affili- 
ated stations. William J. Scripps, 
general manager of WWJ, Detroit, 
and H. K. Carpenter, general man- 
ager of WHK-WCLE, Cleveland, 
were designated to serve as a com- 
mittee to report on the program 
question, with additional members 
likely to be named later. 

In connection with network pro- 
gramming, such questions as the 
desirability of setting up a central 
point of program distribution or 
two or three distributing points 
were raised. An alternative sugges- 
tion was that of setting up a 
"round robin" under which stations 
on the projected network would co- 
operatively supply the programs, 
with each originating a fixed quota. 

Discussion centered around 
launching of the projected network 
by September, 1941. As things 

stand now, however, the FCC has 
authorized commercial FM by Jan. 
1, 1941. Such preliminaries as the 
issuance of rules and regulations 
governing FM and the actual allo- 
cation of facilities to these areas 
sufficiently in advance of Septem- 
ber, 1941, to permit actual opera- 
tion must be considered. 

It was indicated, based on con- 
versations with FCC officials, that 
at least a majority of that agency 
would be disposed to favor oviTier- 
ship of an FM network by stations 
rather than by existing networks. 
Conferees apparently were agreed 
that operation of such a project 
would not prove profitable for sev- 
eral years and would have to be 
maintained in conjunction with 
standard broadcast operation. 

Since only about a score of pros- 
pective FM stations were repre- 
sented at the meeting, it was de- 
cided to invite other prospective 
licensees in essential markets to 
participate in the projected net- 
work venture. Both existing stand- 
ard station licensees and newspa- 
pers, it was thought, might be con- 

40 Stations, 96 Markets 

In analyzing the projected net- 
work structure, the conferees took 
into account the existence of seven 
metropolitan districts having pop- 
ulations of 2,000,000 or over, 39 
with populations of some 250,000 
to 2,000,000 and 50 with popula- 
tions ranging from 100,000 to 250,- 
000. It was concluded approximate- 
ly 40 FM stations could cover these 
96 markets. 

After the preliminary explora- 
tory studies are made by the three 
committees, it was indicated an- 
other meeting might be held in 
Chicago or some central point prior 

NOT TOYS but real working mic- 
rophones are these latest products 
of MBS engineers — excepting pret- 
ty Elaine Bassett, of course, The 
GOP elephant and Democratic don- 
key, each wearing an MBS blanket, 
were to be used during broadcasts 
from both parties' conventions and 
then presented to the National 
Chairmen John D. M. Hamilton and 
James A. Farley for subsequent 
election campaigning. The camou- 
flaged mikes are non-directional, 15 
inches high and 14 inches wide. 

to the NAB convention scheduled 
for Aug. 4-7. Practically all of 
the broadcasters present urged 
that the NAB convention be shift- 
ed from San Francisco to Detroit 
or Chicago, in view of the im- 
portance of the agenda and the pos- 
sibility that attendance at San 
Francisco might be small compared 
to a central location. 

Among those present at the ses- 
sion in addition to Messrs. Shep- 
ard, Streibert, Scripps and Carpen- 
ter, were W. E. Macfarlane, WGN- 
MBS; Lewis Allen Weiss, Don Lee; 
Roger W. Clipp, WFIL; Elzey 
Roberts, KXOK-KFRU; A. H. 
Kirchhof er and Ed T w a m 1 e y, 
WBEN-WEBR; Walter J. Damm, 
WTMJ; E. A. Hanover, WHAM, 
Stromberg-Carlson ; Don Davis, 
WHB; Eugene Pulliam, WIRE; 
Hulbert Taft Jr., WKRC. 

GE Sends Photos 
With FM Signal 

Armstrong Staticless Waves 
Are Used in Experiment 

TRANSMISSION of photos via 
staticless radio — using regular 
FM facilities — was demonstrated 
early in June during commence- 
ment exercises at Massachusetts 
Institute of Technology in Boston. 
The photos were made by Boston 
Record - American photographers 
and transmitted by Editor Walter 
Howey's Soundphoto system. Re- 
ceived on a General Electric FM 
home broadcast receiver at MIT, 
after being broadcast 87 miles 
through space from Boston to Pax- 
ton, Mass., and back again, the 
photograph reproductions were de- 
scribed as almost duplicates of the 

For the demonstration, photos of 
Wendell Willkie and Dr. Karl T. 
Compton, MIT president, were 
snapped, developed, and then 
phoned from the Record-American 
to WEOD, Yankee Network FM 
relay station, four miles away. At 
WEOD, the Soundphoto receiver 
took the photos from the telephone 
wires and radioed them 43 miles to 
the Yankee FM station, WIXOJ, at 
Paxton. The picture impulses were 
received at WIXOJ and then re- 
broadcast to the MIT receiver, 
where a group of technical experts 
observed the transmission. 

The Soundphoto system utilizes 
apparatus which scans a photo- 
graph with an electric eye, unwinds 
the impulses in the form of a 
"thread" of 1800-beat pitch per sec- 
ond, which varies in loudness to cor- 
respond with variations of light 
and shade of the picture, then ordi- 
narily sends the impulse over a 
wire and rewinds the "thread" at 
the receiver to get a reproduction 
of the original photograph. In the 
demonstration shortwave transmis- 
sion was substituted for part of 
the ordinary wire transmission. 

"Thus, the demonstration proved 
that FM transmission, one of Maj. 
Edward Armstrong's many contri- 
butions to radio science, makes pos- 
sible the dispatch and reception via 
air waves of photos almost as clear 
as the originals," commented GE. 
"Largely eliminating static, and 
man-made as well as natural inter- 
ference, frequency modulation cuts 
out the static distortion that has 
heretofore attended radio photo 

ALL EYES were these technical experts as General Electric transmitted 
facsimile photos by frequency modulation waves, with a Soundphoto 
receiver coupled to a GE broadcast receiver at Massachusetts Institute 
of Technology. Watching are John Hancock (below), of International 
News Photo; and (1 to r) Harold Sampson, GE Supply Corp.; Paul 
DeMars, Yankee Network vice-president, and Walter Howey, editorial 
director of Hearst Boston newspapers, who aided in the project. 

Film Debut of 'Opry' 

STARS of the Grand Ole Opry pro- 
gram, sponsored on NBC-Red by 
R. J. Reynolds Tobacco Co. for 
Prince Albert tobacco, took part in 
a special program June 28 on NBC- 
Red when the world premiere of 
the new Republic Pictures film 
"Grand Ole Opry" was broadcast 
from the stage of the Paramount 
Theatre in Nashville. The regular 
Saturday program was also pre- 
sented from Nashville's Memorial 
Square as part of the week-end 
celebration. WSM, Nashville, origi- 
nator of the program, used ging- 
ham-patterned note stationery for 
its invitations to the premiere. 

FIRST broadcast from the first studio 
to be completed in the new CBS Stu- 
dio Bldg. in New York, which has 
been undergoing extensive and elab- 
orate remodeling, is scheduled for 8 
p. m. of July 1. 

Page 12 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Swarm of FM Applications Is 

11 Stations Likely 
Maximum in Any 
One Market 

A COUNTRY-WIDE stampede of 
applicants for radio's new bonanza 
— FM — is foreseen with the pro- 
mulgation June 22 by the FCC of 
new rules and allocations lifting 
the barrier for this new "staticless" 
commercial broadcast service on the 
high frequencies. 

_ Along with the new rules — more 
rigid than those governing stand- 
ard commercial broadcasting — the 
FCC also has promulgated engi- 
neering standards and a new form 
of application. There is practically 
no limit as to the number of sta- 
tions which can be allocated, be- 
cause of the qualities peculiar to 
wide-band FM. There appears to 
be a top limitation of 11 stations in 
any single major market however, 
under the allocations. 

Many to Apply 

Preliminary soundings made at 
the FCC indicate that perhaps 300 
applicants will apply for FM sta- 
tions within a short time. Nearly 
200 such applications were pending 
prior to the revised allocations 
[Broadcasting, June 1] under 
which television channel No. 1 was 
divei-ted for FM through a swap in 
frequencies. All told 35 channels of 
200 kc. width each have been allo- 
cated for commercial FM in three 
separate categories. 

These classifications are for what 
might be described as local, with 
six frequencies designated for 
towns of less than 25,003 with cov- 
erage radii of about 12 miles; 
22 channels for metropolitan areas 
of more than 25,000 with coverage 
radii of about 31 miles; and the re- 
maining seven channels for big cov- 
erage stations comprising two or 
more large cities or metropolitan 
areas with a substantial adjacent 
rural area or in exceptional cases 
one metropolitan district and a 
large adjacent rural area. In this 
latter category presumably would 
fall such stations as the Mt. Wash- 
ington outlet of John Shepard 3d, 
serving Boston, Worcester and 
other surrounding areas, and per- 
haps the Alpine, N. J. station of 
Maj. E. H. Armstrong, father of 
wide-band FM. Such stations prob- 
ably will cover areas 70 to 100 

Because of the broad allocations, 
with 22 channels assigned in the 
Class B or the 31-mile metropolitan 
area category, it is indicated that 
not more than 11 FM stations can 
be allotted to any one city. That is 
because the rules specify that, for 
interference reasons, only alter- 
nate channels will be assigned in 
the same general area. Moreover, 
this number might be reduced by 
one or two since stations in Class A 
or Class C might be assigned near- 
by in contiguous areas meeting 
those classifications. 

Significant in the rules is the 
requirement that FM stations must 
devote at least one hour each day 

and one night to programs not du- 
plicated in the same area and of a 
high-fidelity character. This means 
that during other hours of opera- 
tion (minimum of three hours dur- 
ing the day and three hours at 
night) stations can transmit pro- 
grams broadcast over their regular 
standard broadcast transmitters 
(if any) or duplicate network pro- 

There will be "horizontal compe- 
tition" among FM stations, unlike 
the situation existing in standard 
broadcasting. Moreover, there will 
be no part-time, limited-time, or 
time-sharing stations; all wi\l be 
licensed fulltime on a parity-of- 
service basis. In other words, the 
first station granted in a particular 
area will in a sense set the stand- 
ard for all new stations in that 
area since all will be licensed to 
cover the same geographical con- 
tour as nearly as technically pos- 

Stiff Requirements 

Stringent technical and licensing 
requirements may force many 
groups, particularly outside the 
industry, to forsake their FM 
plans, it is thought. The new appli- 
cation form, in general, follows 
closely the drastic Form 301 for 
standard broadcast stations, which 
requires infinite detail as to finan- 
cial qualification, character, back- 
ground and reputation of appli- 
cants. The technical aspects, how- 
ever, are radically changed to meet 
the requirements peculiar to FM. 

Striking at multiple ownership 
and trends toward monopoly, evi- 
denced also in other recent actions 
of the FCC, the FM rules prescribe 
that no person shall own or con- 
trol more than one such station 

CALL FOR FCC Form 319 if you 
want to file an application for a 
High-frenuency (FM) Broadcast 
Station. The new form embodies all 
o" the Questions contained in Form 
.-01 (which has been described as 
impossible to answer without bene- 
fit of counsel, engineer, accountant, 
etc.) along with questions which 
tighten requirements all down the 
line. The form, approved by the 
FCC June 28, covers two-dozen 
pages, without map exhibits, etc. 

Inquires Into Control 

To ferret out any possibility of 
hidden control in corporations hold- 
inT o'her station licenses, provisions 
of the standard form have been ex- 
pand -^d considerably, going into 
such things as voting rights, prox- 
ies, etc. Only the engineering re- 
quirements are shortened, and that 
is lar-^ely because there will be no 
time-sharing, power difl'erential or 
dii ectional operations. Applicants 
must specify channel sought and 

In the program field, because of 
the peculiar requirements of FM 
allocations, there are questions that 
will cause eyebrow raising. Appli- 
cants must describe fully the '"cul- 
tural, economic and other char- 

Full text of the new rules gov- 
erning FM will be found on 
pages 70-72. Text of Standards 
of Good Engineering Practice, 
with coverage chart, is carried in 
supplement to this issue. 

serving substantially the same 
area. To avoid "concentration of 
control", the rules prescribe that 
the Commission will consider the 
ownership operation or control of 
more than six FM stations to be 
"inconsistent with public interest." 
As in the case of standard broad- 
cast stations, all FM applications 
will run for one year from the 
date first licensed. 

Multiplex Facsimile 

A by-product of the wide-band 
FM allocations is the immediate 
commercialization of facsimile, to 
be multiplexed on the same chan- 
nels. The rules specify that author- 
ity to transmit facsimile incident 
to the regular broadcast shall be 
accomplished without interference 
to the aural program or to stations 
operating on adjacent channels. 
Other multiplexed signals also can 
be authorized experimentally under 
the rules. 

While a top limit of 11 stations 
in a metropolitan area appears to 
be provided for in the rules, it is 
possible that several additional sta- 
tions in a different classification 
may be authorized in a particular 
metropolitan area. For example, 
there might be 11 Class B stations 
or those serving 500 square miles 
and also one or more of the "super" 
stations licensed to serve several 
cities or large adjacent rural areas, 
or even Class A stations serving a 
suburban area only. 

acteristics" of the community in 
the area to be served which estab- 
lish it as an appropriate service 
area for the proposed station. Use 
of transcriptions is permitted dur- 
ing the one-hour day and night 
periods during which full fidelity 
capability of FM must be demon- 
strated, provided the recordings 
will give 15,000-cycle quality. Such 
recordings do not exist today. In 
the case of live talent, remote con- 
trol or network broadcasts really 
are barred, since line limitations 
will not pass 15,000-cycle quality. 
Applicants must show how they 
can compete effectively (economical- 
ly) with other FM stations which 
may exist in the same community. 
The forms probably will be avail- 
able within a week. 

THE Hastings (Neb.) Trihune, whose 
publisher, Fred A. Seaton. is chief 
stockholder in the company holding a 
construction permit for the new KHAS 
there, was cited last month by the Na- 
tional Editorial Assn. as the outstand- 
ing small daily newspaper in the coun- 
try, winning four first, one second and 
one third place awards in the associa- 
tion's 1940 newspaper excellence con- 
tests. The paper has a circulation of 
10.000 in a city of 15,000 population. 

FCC Application Form Covering FM 
Includes Extensive List of Questions 

BROADCASTING • Broadcast Advertising 


While power allocations are not 
clearly delineated in the rules, since 
tenna-gain constitute the three fac- 
tors making for coverage of a given 
area, the engineering standards 
indicate a power range of from 50 
to 50,000 watts. For example, it is 
expected that a station in the Class 
A category, serving a radius of 
I2V2 miles, probably would use a 
transmitter of 50 watts with an 
antenna height of about 100 feet 
above the surrounding territory. 
In the case of Class B stations, 
covering a 31-mile average radius, 
the power with an antenna 250 
feet above the surrounding terri- 
tory would be about 1,000 watts. 
Such stations, however, depending 
on the "radiating index" might use 
power up to 5,000 or 10,000 watts. 

In the "super" classification, it 
is expected that generally the pow- 
er will not be less than 50,000 watts 
with the antenna located atop a 
mountain or some high elevation of 
perhaps 1,000 feet or more, to give 
wide coverage. 

Performance Data 

In promulgating the new rules, 
which incorporate all of the basic 
rules governing standard broadcast 
operations, the FCC said that prac- 
tical operation and progress of FM 
probably will bring about changes 
in rules and standards from time 
to time. Proof of performance by 
FM stations will be required under 
a provision specifying that within 
one year of the date of first regular 
operation continuous field intensity 
records along several radials must 
be submitted to establish actual 
field contours. 

To insure maximum development 
of high-fidelity transmission, the 
rules specify that stations must 
devote a minimum of one hour each 
day and one hour each night to 
programs "utilizing the full fidelity 
capability of the system." That is 
interpreted to mean that stations 
during such periods must transmit 
signals with quality range up to 
15,000 cycles. The average network 
program, because of the limitations 
of the intercity telephone lines, 
usually cuts off at about 5,000 
cycles. Direct local broadcasts, in 
many instances, reach to 10,000 

Under the rules and standards, 
FM stations must be located at a 
point best suited to provide service 
in the specified area. This will mean 
that many broadcast station appli- 
cants will find it necessary to lo- 
cate their FM stations at new sites 
other than those used for their 
standard operations. 

While the Commission's action 
of May 20 provides for full com- 
mercial FM not later than Jan. 1, 
it is expected that a considerable 
number of grants will be made 
prior to that date. The Commission 
already has asked licensees on the 
former television channel No. 1 
(44-50 mc.) to prepare to vacate 
present assignments in order to 
facilitate allocations for commer- 
cial FM. Grants, so far as possible, 
will be made without hearings upon 
(Continued on page 8i) 

July I, 1940 • Page 13 

Campaign Started 
To Revive Index 

Sales Managers Urge Trade 
Date at AFA Convention 

STEPS toward reinstatement of a 
broadcasting business index, based 
on a unit plan of volume measure- 
ment of time sales in all categories, 
■were atithorized June 23 by the 
Sales Managers' Division of the 
NAB at a session held in conjunc- 
tion with the annual convention of 
the Advertising Federation of 
America in Chicago. 

Long espoused by Paul F. Peter, 
NAB research director, the revised 
business index is slated for action 
at the NAB convention in San 
Francisco Aug. 4-7. The Sales Man- 
agers' Division will work in collabo- 
ration with the NAB Research Corn- 
committee in headed by William R. 
Scripps, general manager of WWJ, 

Methods and costs will be studied 
exhaustively by the Scripps commit- 
tee, of which Mr. Peter is secretary, 
and the data submitted to the Sales 
Managers' Steering Committee 
prior to the convention. The latter 
committe is headed by William R. 
Cline, WLS, Chicago, and comprises 
Owen Uridge, WJR, Detroit; Craig 
Lawrence, Cowles Stations; Charles 

C. Caley, WMBD, Peoria, 111.; Bar- 
ney Lavin, WDAY, Fargo, and 
Ellis Atteberry, KCKN, Kansas 
City, Kan. The final draft will be 
submitted to the NAB board at 
its pre-convention meeting in San 
Francisco for consideration at the 

Political Discussion 

In a discussion of political broad- 
casts, the sales managers agreed 
that elimination of dramatizations 
was desirable. Political broadcasts, 
they concluded, should be confined 
to speakers, announcements and 
bona fide political rallies. The dan- 
gers of selling time on election days 
was broached and while no formal 
action was taken, it was agreed that 
the wise course would be to forego 
such time sales. [For NAB board 
action see page 36.] 

The session was addressed by Ed 
Kirby, NAB public relations di- 
rector; Carl Haverlin, station rela- 
tions director of Broadcast Music 
Inc., and Samuel J. Henry Jr., of 
the NAB staff. Mr. Kirby discussed 
the self -regulation code of the in- 
dustry while Mr. Henry outlined 
radio advertising problems of de- 
partment stores as developed at the 
recent convention of the National 
Retail Dry Goods Assn. Mr. Haver- 
lin reviewed progress of BMI in 
developing a wholly-owned music 
supply for the industry. 

Attending the meeting wei-e 
Chairman Cline; John M. Outler, 
WSB; Bob Thomas, WBNS; Karl 
Koerper, KMBC; W. F. Dittman, 
WTMJ; Barney Lavin, WDAY; 
Charles C. Caley, WMBD; Willare 

D. Egolf, KVOO; William Malo. 
WDRC; L. C. Wheeler, WHEC; 
Charles F. Phillips, WFBL; How- 
ard 0. Peterson, WOW; J. Buryl 
Lottridge, WOC; Ralph N. Weil, 
WISN; V. E. Carmichael, KWK; 
Hale Bondurant, WHO; Carl Hav- 
erlin, BMI; Ed Kirby and Samuel 
Henry Jr., NAB. 

Radio Party 

A broadcasters' cabaret party 
was presented under the auspices 
of the Sales Managers' Division at 
the Sherman June 25 in coopera- 
tion with NBC, CBS, MBS and 

Brown Left Without Portfolio 
As Confirmation Is Deferred 

Senate Committee Fails to Act on Renomination ; 
FCC Gets Spanking at Hands of Committee 

DUE TO failure of the Senate In- 
terstate Commerce Committee to 
act on his renomination for a 
seven-year term to start July 1, 
the tenure of FCC Commissioner 
Thad H. Bi'own, as of July 1, was 
in a state of official "suspended ani- 
mation". With his term expiring 
June 30, the postponement of ac- 
tion on his nomination until early 
July brought about the unique situ- 
ation where an incumbent FCC 
member is temporarily without au- 
thority to participate in any of- 
ficial FCC activities. Technically, 
his peculiar position will prevail 
until the Senate confirms his nomi- 
nation, which is predicted soon. 

The Senate committee on June 
21 held a second hearing on the 
renomination, continuing its indi- 
rect attack on the FCC through 
castigation of Commissioner 
Brown. After the hearing, it was 
decided to put off a committee vote 
until Congress reconvened follow- 
ing a one-week recess for the Re- 
publican National Convention. Al- 

WMAQ. Twenty nationally-known 
radio stage acts were presented and 
a 20-piece orchestra conducted by 
Harry Kogan furnished music for 
dancing. All members of AFA were 

Emmons C. Carlson, advertising 
and sales promotion manaerer of 
the NBC Central Division, delivered 
a talk titled "So Built We the 
Wall" at the noon meeting of AFA 
on June 25. He discussed the value 
of direct mail campaigns in the pro- 
motion scheme of radio, pointinsr 
out that it is through this method 
the prospect forms a picture of the 
atmosphere of the station, the qual- 
ity of its service, the efficiency of 
its personnel, and its ability to com- 
mand the attention of the radio set 
owners within its listening area. 

Federal Interference 

Elisha Hanson, general counsel 
of the American Newspaper Pub- 
lishers Assn., warned against Gov- 
ernment attempts to "shackle" 
newspaper information, including 
advertising, through the Federal 
Trade Commission, the National 
Labor Relations Board or any other 

Col. Willard T. Chevalier, pub- 
lisher of Business Week, reminded 
that advertising aids production 
and purchasing by breeding new 
wants. Industrial advertising, he 
said, sells management on improved 
practices, creating higher indus- 
trial efficiency reflected in generally 
higher purchasing power. Advertis- 
ing reduces distribution costs and 
thus increases purchasing power, 
he added. 

A resolution was adopted by the 
AFA offering its services to the 
Government in connection with the 
defense program. 

Paul Garrett, vice-president and 
Dublic relations director of General 
Motors, was elected AFA chairman. 
Elon G. Borton, advertising direc- 
tor of LaSalle Extension Univer- 
sity, was elected president. Alan 
Taylor, of WGY, Schenectady, was 
elected a vice-president. The 1941 
convention will be held in Boston. 

though the hearings proper have 
been closed, CBS has indicated that 
it will, with permission of the com- 
mittee, file an official statement re- 
butting certain allegations made at 
the hearings concerning the net- 
work's officers. Conceivably the de- 
lay in Senate action could cause a 
"suspended animation" status for 
Commissioner Brown for some time 
during which he apparently cannot 
draw pay. 

Charging Commissioner Bi-own 
with playing "ducks and drakes", 
Sen. Tobey (R-N.H.) resumed his 
role as committee prosecutor at the 
June 21 hearing. He delved into the 
official and personal life of the FCC 
member, and demanded that com- 
mittee approval of the nomination 
be refused, a request he had made 
at the initial hearing June 12 
[Broadcasting, June 15]. The pro- 
ceedings climaxed with an appear- 
ance by Commission T. A. M. Crav- 
en, at the call of Chairman Wheel- 
er (D-Mont.), to testify in regard 
to an alleged "wild party" attended 
by several FCC members. 

Although the more personal is- 
sues evolved by Sen. Tobey ap- 
peared to carry little weight with 
committee members. Chairman 
Wheeler and other members of the 
committee showed concern with sev- 
eral specific phases of FCC actions. 
Reprimand for FCC 

The purported lackadaisical atti- 
tude of the FCC in taking precau- 
tions against stockholding in radio 
companies by foreign interests 
through "dummy stockholders", 
and an alleged "stock-rigging steal" 
among CBS officials that netted 
these officers "huge profits" at the 
expense of minority stockholders 
drew considerable committee inter- 
est, reprimands for letting such 
things go on, and recommendations 
that something be done about it 

Immediately following the attack 
on CBS officers, Ralph F. Colin, 
CBS general counsel, issued a state- 
ment branding the Tobey allega- 
tions as "false" and declaring that 
they "result either from the de- 
liberate and malicious intent to in- 
jure Mr. Paley [William S. Paley, 
CBS president] and his associates 
and CBS, or from ignorance of the 
facts and rash statements despite 
such ignorance". 

From the start of the June 21 
hearing. Chairman Wheeler turned 
the questioning over to Senator 
Tobey. Again using a long list of 
prepared questions, Mr. Tobey han- 
dled the bulk of the examination, 
supported by supplementary quer- 
ies from three or four committee 
members, chiefly Senators White 
(R-Me.), Bone (D-Wash.), and 
Neely (D-W. Va.). 

Referred to the FCC's report on 
its chain-monopoly investigation, 
one of the chief sore spots in Mr. 
Tobey's opposition. Commissioner 
Brown was asked why the FCC had 
not done something about it if, as 
was stated in the report, there has 
been an increasing control of radio 
in the hands of a few since as far 
back as 1928, which constituted a 

"threat to democracy". Countering, 
Mr. Brown pointed to the section in 
the letter of transmittal containing 
a recommendation that there should 
be a re-examination of the clear 
channel setup in the interests of 
public service, designed to prevent 
domination of Class I-A facilities 
by any small group. 

Commenting on the monopoly re- 
port recommendation, Mr. Tobey 
said: "Now the child is born, after 
two years of labor, although all 
these things have been going on for 
the last six or eight years without 
anything being done about it." 
Commissioner Brown answered that 
on the whole "we think we have 
been doing a pretty good job" of 
setting up broadcasting service for 
the country. 

From this Mr. Tobey went into 
what he termed "looting the treas- 
ury" by CBS officials. He referred 
to a section of the digest of evi- 
dence issued in conjunction with 
the monopoly report stating: "Co- 
lumbia (in 1932) paid $82.21 per 
share for its own stock in order 
to complete a private transaction 
between its shareholders and to 
which it was not a party." He then 
explained that six of the 10 CBS 
directors at the time were bene- 
ficiaries of a Paramount deal grow- 
ing out of this transaction — Isaac 
D. Levy, Leon Levy, Jerome H. 
Louchheim, Jacob Paley, Samuel 
Paley and William S. Paley, CBS 

Giving his version of the "stock 
market rigging operation", Mr. 
Tobey said CBS had paid $82.21 
per share for its own stock, which 
immediately before the transaction 
had a book value of $35.79 per 
share and immediately afterward 
$29.95, a reduction of $5.84 per 
share for 12 minority stockholders 
of CBS, or a total loss in book value 
to them of $43,706, he continued. 
Observing that President Paley 
had made "a cool million" from the 
transaction, Mr. Tobey character- 
ized the transaction as "a pretty 
good Exhibit A of high finance". 

In the Public Interest 

Questioned on the FCC's attitude 
on the matter. Commissioner Brown 
explained that the FCC has con- 
tinued to grant facilities to CBS 
because it believed CBS was oper- 
ating in the public interest. 

Entering the controversy. Chair- 
man Wheeler asked if the CBS 
"Paramount steal" did not amount 
to a matter of the directors "gyp- 
ping" the minority stockholders. 
After Commissioner Brown had 
answered, "It would appear so," 
he showed increasing interest, al- 
though he expressed uncertainty 
as to whether such transactions 
alone "would let you refuse to grant 
them facilities". Commissioner 
Brown declared, "There isn't the 
slightest question in the eyes of the 
Commission that CBS is financially 
able to operate in the public in- 

Chairman Wheeler observed that 
stock ownership is one thing the 
FCC should watch closely, to see 
that none gets into the hands of 
any foreign group. Sen. Neely 
(D-W. Va.) emphasized the point 
by declaring "there should be a law 
that no percentage of stock can 
be held by foreign groups". 

Harking back to the CBS case. 
Senator Tobey declared it was "in- 
famous" to allow such "ducks and 
drakes" transactions, letting cer- 
tain operators make profits — "and 
what profits" — at the expense of 
others. "Don't you think as real 
(Continued on page 78) 

Page 14 • July I, 1940 

BROADCASTING • Broadcast Advertising 

Views on Foreign 
Language Sought 

Miller Says Stations Should 

Check Scripts Carefully 

stations broadcasting foreign lan- 
guage programs designed to devise 
methods of effecting self-regula- 
tion and thereby forestalling possi- 
ble Government intervention during 
the war emergency, was begun 
June 27 by NAB President Miller 
upon authorization of the board of 
directors. Originally it had been 
planned to call a meeting of such 
stations but Mr. Miller decided up- 
on the preliminary questionnaire 
because of the large number of sta- 
tions carrying such programs. 

At a meeting of the NAB board 
in New York June 22, a resolution 
was adopted urging stations to 
take all precautions against use of 
their facilities wittingly or unwit- 
tingly to promote propaganda inim- 
ical to the interests of the country. 
It was agreed that foreign lan- 
guage stations should not sum- 
marily throw off all such programs 
and that exercise of caution prob- 
ably would accomplish the desired 

As a result of the activities un- 
dertaken by President Miller, it is 
expected that a voluntarily imposed 
code will be drafted to govern such 
broadcasts. The resolution adopted 
at the board meeting follows in full 

"Resolved, that the board of directors of 
the NAB recognizes the importance of pre- 
serving freedom of speech and radio and 
the necessity of serving the interests of that 
segment of the listening public which is 
most effectively reached by broadcasts in 
foreign languages. During the present 
period of emergency, stations carrying 
foreign language broadcasts are urged to 
exercise extreme precautions against the 
use of their facilities wittingly or unwit- 
tingly to promote propaganda inimical to 
the interests of the United States. Scripts 
should be carefully scrutinized in advance 
by station managers and appropriate mea- 
sures should be taken to guard against 
deviation from approved scripts." 

Miller's Statement 

Following the board's action, Mr. 
Miller stated: 

The board, mindful of the traditions of 
free speech and free radio, and of the 
value of foreign language broadcasting to 
reach important groups of citizens, urgently 
recommends to all stations carrying foreign 
languages that in advance of their presen- 

1. All scripts in foreign languages be 
carefully read and appraised in the light of 
American national defense ; 

2. After the station's approval of such 
scripts, adequate and capable linguists in 
whom complete confidence may be reposed, 
shall be utilized to supervise active presen- 
tation on the air to prevent possible ad 
lib insertions or deviations from the 
scripts ; 

3. A complete file of continuity and 
script of all foreign language broadcasts 
should be kept. 

The board further is of the opinion that 
the licensees of broadcasting stations oper- 
ating in the foreign language field are 
capable of handling this problem intelli- 
gently and voluntarily and their service to 
national defense, both potential and actual, 
in maintaining intimate contact and un- 
derstanding with foreign language groups 
should be maintained. 

DuPont's 'Prof. Quiz' Film 

Island City, N. Y., is producing a 
SO-minute commercial film for E. I. 
duPont de Nemours & Co., which will 
feature Professor Quiz and wiU simu- 
late his program, sponsored on CBS 
by Procter & Gamble Co. for Teel. The 
film, which will promote duPont's 
new anti-freeze products, Zerex and 
Zerone, shows as contestants profes- 
sional artists representing typical con- 
sumer and distributor types. IBob 
Trout, CBS reporter, does the "an- 

CBC Sends Military Unit for 
Service Overseas 

A STURDY Army-type truck, 
equipped by Canadian Broadcast- 
ing Corp. and known as CBC Mo- 
bile Unit No. 3, has left Canada 
for duty overseas with the CBC 
overseas program staff. It is de- 
scribed as the first such unit ever 
constructed by any broadcasting 
organization for wartime broad- 
casting, and is equipped with re- 
cording apparatus to transcribe 
happenings with Canadian troops. 
These will be shortwaved to Canada 
via British Broadcasting Corp. 

In charge of Arthur W. Holmes, 
CBC engineer (shown at wheel), 
the truck was built in Canada and 
outfitted by the CBC engineering 
department. It is of standard army 

Mr. Holmes 

Mr. Arthur 

construction, designed to operate in 
the war zone under sevei'e condi- 
tions. Special tires and chains per- 
mit travel over war-torn roads or 
fields. The interior is lined with 
sound-absorbing and insulating ma- 
terial. A crew of five can be accom- 
modated in addition to equipment. 

Mr. Holmes accompanied the first 
Canadian contingent overseas last 
December, and his experience while 
operating with the Canadian Ac- 
tive Service Force has been of great 
value to CBC engineers responsible 
for development of the recording 
van in cooperation with the Depart- 
ment of National Defense. Accom- 
panying him overseas with the new 
mobile unit are Gerry Wilmot, en- 
gineer, and Albert Altherr, com- 
mentator (1 and r in photo at 
right) and Gerard Arthur, another 
CBC commentator. 

Mr. Holmes was born at Aurora, 
Ont. At 19 he became a wireless 
operator on Great Lakes and trans- 
Atlantic boats. Between 1930 and 
1933 he was sound man with Fox 
Movietone News and wireless oper- 
ator in the Arctic in the service of 
the Canadian Government. He 
joined CBC at the Toronto studios 
in 1935. During the 1939 Royal 
Tour he was one of a picked crew 
for special engineering duties. He 
also has been a private plane pilot 
since 1937. 

Pawtucket Gets Station 

THE FCC June 26 ordered adop- 
tion of its proposed findings of fact 
and conclusions, issued May 28, 
granting the Pawtucket Broadcast- 
ing Co. a construction permit for a 
new regional outlet in Pawtucket, 
R. I. The new station, to operate 
with 1,000 watts fulltime on 1890 
kc, is the fourth station in the 
State, the other three being located 
in Providence. The company's stock- 
holders are Frank F. Crook, auto 
dealer, and Howard W. Thornley, 
now chief engineer of WPRO, Prov- 
idence. One-third of the stock was 
previously held by Paul Oury, one- 
time manager of WPRO, but he 
withdrew from the company. 

Gen. Foods Buys Roundup 

York, on July 1 will start thrice- 
weekly sponsorship of the daily 
CBS Elmer Davis & the News on 
87 stations for its Post Toas- 
ties. Mr. Davis, who became a 
CBS news analyst last September, 
is heard on CBS sustaining Satur- 
days and Tuesdays, is sponsored 
Fridays and Sundays by Gillette 
Safety Razor Co., and Mondays, 
Wednesdays and Thursdays by 
General Foods. Agency handling 
the Post Toasties account is Benton 
& Bowles, New York. 

GE Spot Drive 

land, ran a campaign of 13 spot 
announcements on 54 stations 
thoughout the country during the 
week of June 3 as promotional tie- 
in for the week sale of GE incan- 
descent lamps at a reduced price. 
Agency is BBDO, New York. 

New Skelly Program 

SKELLY OIL Co., Kansas City, 
which has named Henri, Hurst & 
McDonald, Chicago, as agency, 
plans to start a network program 
in late July on NBC-Red or CBS. 
The program will feature Capt. E. 
D. C. Hearne, news commentator. 
Details had not been completed as 
Broadcasting went to press. 

District 2 Names 
Wheeler Director 

Craig Reelected at Meeting 
Held by 6th NAB District 

manager of WHEC, Rochester, was 
elected to a two-year term as NAB 
director for District 2 (New York 
State) at a meeting June 27 at 
Rochester. He succeeds Col. Harry 
C. Wilder, president of WSYR, 
who was not a candidate for reelec- 
tion. Mr. Wilder also is a mem- 
ber of the executive committee and 
his successor will be selected fol- 
lowing the NAB convention in San 
Francisco Aug. 4-7. 

At the District 6 meeting (Ten- 
nessee, Arkansas, Alabama, Louisi- 
ana, Mississippi) held June 20 in 
Memphis, Edwin W. Craig, execu- 
tive head of WSM, Nashville, and 
executive committee member, was 
reelected director by unanimous 
vote. Joseph L. Miller, NAB labor 
relations director, and Carl Haver- 
lin, BMI station relations director, 
were speakers at the Memphis ses- 
sion. Unanimously adopted was a 
resolution offered by H. W. Slavick, 
WMC, Memphis, and seconded by 
H. Wheelahan, WSMB, New Or- 
leans, giving BMI a vote of con- 

At the New York session, Ed 
Kirby, NAB public relations direc- 
tor, discussed current industry 
problems, including political broad- 
casting, the war situation as it may 
affect broadcasting, and other activ- 
ities of the NAB. Mr. Haverlm out- 
lined the progress of BMI. 

At Memphis Meeting 

Attending the District 6 meeting were: 
W H. Summerville, Louis Read, WWL ; 
F C. Sowell, F. D. Binns, WLAC ; Storm 
Whaley, KVOA ; Ralph Wentworth, Lang- 
Worth ; Harold Wheelahan, T. J. Fonte- 
lieu, H. G. Nebe, WSMB ; John C. Mc- 
Cormack, KWKH and KTBS ; Ed Zimmer- 
man, C. K. Beaver, KARK ; H. R. Krel- 
stein, WMPS ; Carl Haverlin, BMI ; H. W. 
Slavick, E. Brom Jr., John Cleghorn, 
WMC; E. A. Alburty, WHBQ ; Wiley P. 
Harris, WJDX ; Joe Eggleston, WMC ; Ray- 
mond F. Hufft, WNOE ; O. W. Jones, 
WQBC ; F. A. Cavey, WWL ; George 
Blumenstock. WSKB ; Mollis R. Wooten, 
WREC ; J. H. DeWitt Jr., WSM ; Hoyt B. 
Wooten, WREC ; Jack M. Draughon, 
WSIX ; Edwin W. Craig, WSM ; Harry 
Stone, WSM ; Gustavus Reiniger, REL. 

At Rochester Meeting 

Present at the Rochester session were: 
Samuel Woodward, WFBL ; E. K. John- 
son, WIBX; Kolin Hager, WGY ; S. D. 
Gregory, WJZ ; J. G. Gude, WABC ; F. S. 
Brauner, WABC : John T. Calkins, WENY ; 
H. T. Woodman, WEAF ; Clarence Wheeler, 
WHEC ; E. M. Stoer, Hearst ; Jack Ken- 
nedy, WHAM; Roy L. Albertson, WBNY ; 
Ed Kirby, NAB ; Harold E. Smith, WOKO ; 
Harry L. Goldman, WABY ; Simon Gold- 
man, WJTN ; G. O. Wiig, WHEC ; William 
Fay, WHAM; E. H. Twamley, WBEN ; E. 
A. Hanover, WHAM; Frank A. Seitz, 
WFAS ; Mary A. Seitz, WFAS : Thomas 
L. Brown, WHDL ; William I. Moore, 
WBNX; W. G. Eckman, WJTN; Harry 
C. Wilder, WSYR, WTRY ; H. J. Frank, 
WSLB ; Gene Thomas, WOR ; Frederick L. 
Keesee, WMBO ; Cecil Mastin, WNBF. 

Agency Questionnaire 

BUCHANAN & Co., New York, 
agency in charge of the Texas Co. 
account, during the week of June 13 
sent out questionnaires to stations 
throughout the country requesting 
information on local and national 
oil company sponsors and their 
programs. The agency reports al- 
most 100% response to the survey, 
which included questions on the 
type of program used and for how 
long a period of time, and will use 
the study for future radio pro- 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 15 

Johnstone Plans 
Radio Setup for 
Democrat Session 

Pre-Convention Pickups and 
Special Discs Included 

DESPITE monopolization of broad- 
casters' attention since mid-June 
by the Republican National Con- 
vention in Philadelphia, plans for 
radio coverage of the Democratic 
National Convention, to be held in 
Chicago starting July 15, are reach- 
ing their final stage, according to 
G. W. (Johnny) Johnstone, radio 
director of the National Democratic 
Committee. In general, the same 
network staffs and the same cov- 
erage technique will be employed 
at Chicago as at Philadelphia, he 
indicated June 28 to Broadcast- 

Preliminary plans for radio's cov- 
erage of the Democratic convention 
were set several weeks ago when 
Charles Michelson, publicity direc- 
tor, and Oliver A. Quayle Jr., treas- 
urer of the National Democratic 
Committee, met in Chicago with 
network representatives. The gen- 
eral features of network partici- 
pation were decided upon at that 
time, and subsequently Mr. John- 
stone has been developing specific 
operations. Under present arrange- 
ments the networks will carry the 
major addresses and developments 
of the convention in full, in addi- 
tion to commentary and news pro- 

Pre-Convention Activity 

Present plans call for pre-con- 
vention programs to start immedi- 
ately after adjournment of the Re- 
publican convention, presenting 
Democratic party leaders and con- 
vention figures. As Broadcasting 
went to press, CBS and MBS had 
definitely arx'anged a series of 
these pre-convention broadcasts. In 
addition, Mr. Johnstone distributed 
100 transcriptions of quarter-hour 
talks by Secretary of Agriculture 
Wallace and John M. Carmody, ad- 
ministrator of the Federal Works 
Agency, to Midwest stations, for 
broadcast during the last week in 

The Democratic convention will 
be held in the Chicago Stadium, 
1932 convention site. Party head- 
quarters and broadcasters head- 
quarters have been located at the 
Stevens Hotel. Mr. Johnstone plans 
to move the radio division to Chi- 
cago headquarters by July 8 to 
superintend preparations. N e t- 
works also will set up studios in 
the hotel for interviews with con- 
vention leaders and other special 
features outside the convention 

Although the smaller Chicago 
Stadium forces a reduction in space 
for working radio news staffs, com- 
pared with the large staffs accom- 
modated in Philadelphia's Conven- 
tion Hall, facilities for actual 
broadcasting staffs will be as full 
as at Philadelphia, Mr. Johnstone 
explained. Robert Menaugh, super- 
intendent of the House radio press 
gallery, will work with the stand- 
ing committee in Chicago on seat- 
ing arrangements for the working 
radio press. D. Harold McGrath, 
superintendent of the Senate gal- 
lery, handled this assignment at 
the GOP convention. 

Network staffs at Chicago will be 
essentially the same as those cov- 
ering the Philadelphia conclave, 
augmented by Chicago network per- 
sonnel [Broadcasting, June 15]. 


Station Claims Scoop With 
Nominee's Talk 

BREAKING through a schedule 
that had excluded even network ap- 
pearances, WLW, Cincinnati, on 
June 26 claimed a clean scoop in its 
independent coverage of the Repub- 
lican Convention in Philadelphia 
when it carried an interview with 
GOP Nominee Wendell Willkie, just 
before his name was placed in nomi- 
nation at Convention Hall. This was 
claimed to be Mr. Willkie's only mi- 
crophone appearance during the 
convention until his actual nomina- 
tion the night of June 27. 

The program had been arranged 
June 23, upon arrival of the six- 
man WLW-WSAI crew, headed by 
Cecil Carmichael, covering the con- 
vention via direct wires to Cincin- 
nati. Although the Willkie man- 
agers subsequently barred broad- 
cast appearances because of his in- 
tensive schedule of delegate meet- 
ings, the WLW commitment was 
kept since it was set before the 
Willkie boom showed its full force. 
He participated in a 12-minute in- 
terview on Peter Grant's conven- 
tion news pickup. On each of the 
networks, after his nomination, he 
spoke much more briefly. 

'To Hell With It' 

NONE too fond recollections 
of the Mae West citations 
must have come to the mind 
of every station operator 
whose outlet was linked to the 
networks (and there were 
nearly 400 of them) for the 
GOP balloting the night of 
June 27. When Wisconsin's 
delegation was called upon to 
vote on one of the ballots, it 
was apparently not ready and 
the microphone clearly picked 
up the exclamation of a dele- 
gate, "No, to hell with it!" 
Not once but three times did 
this "profane" remark go out 
over all networks. Though ut- 
terly beyond the radio men's 
control, such an episode might 
give any broadcast executive 
the jitters were it not for the 
certainty that public opinion, 
as evidenced by reaction to 
the Mae West citations, would 
not for a moment permit the 
FCC to use this situation for 
any possible punitive action. 

REGAL SHOE Co., Whitman, Mass., 
has appointed N. W. Ayer & Son, 
Philadelphia, as agency. Radio will be 

KSFO to Petry 

KSFO, San Francisco, has signed 
an exclusive repi'esentation con- 
tract with Edward Petry & Co., it 
was announced June 24 by Lincoln 
Dellar, station manager, who ne- 
gotiated the contract in New York 
with Petry officials. 

TELEVISION AUDIENCES for the first time in history viewed a na- 
tional political convention on their receivers when NBC and Philco 
sent television crews and equipment to the Republican National Con- 
vention in Philadelphia. Philco served the Philadelphia territory, while 
NBC used coaxial cable facilities to pipe its pickups to New York for 
transmission in that area via W2XBS, atop the Empire State Bldg., 
and relay to the upstate Schenectady-Albany area via GE's television 
facilities. At top, NBC's television staff, headed by Alfred H. Morton, 
vice-president in charge of television, gathered for this pose before the 
television cameras swung into action. Seated at the table are Thomas H. 
Hutchinson, television program manager (left), and Mr. Morton. Stand- 
ing in back of Mr. Hutchinson is Burke Crotty, who presided at the 
program director's desk for relays from Convention Hall. Cooperating 
with MBS, Philco also televised the convention via its experimental 
television station, W3XE. At bottom is part of the Philco crew on one 
of the video gondolas in the Hall. Convention-goers showed great inter- 
est in getting televised, as well as in viewing activities on receivers 
which were installed in the hall itself and at the Union League Club. 

Commercials Lost 
In GOP Coverage 

Networks Bring Convention at 
Cost Exceeding $250,000 

IT COST the broadcasting net- 
works well over $250,000, and their 
affiliate stations perhaps an equiva- 
lent amount, to bring complete cov- 
erage of the Republican National 
Convention to their listeners during 
the week of June 24. Commercial 
time cancellations, payments to 
contract artists and additional staff 
costs were the major items of ex- 

Only preliminary cost estimates 
were available from the networks 
as Broadcasting went to press 
June 28, while the balloting for 
Vice-President was still unfinished, 
and it was impossible to calculate 
with any degree of certainty what 
the individual stations lost in com- 
mercial cancellations. All station 
affiliates had full network coverage 
available to them but were under 
no requirement to link into the 
networks at any particular time. 

Mutual officials estimated that 
thi'ough Thursday night, June 27, 
when Mr. Willkie was nominated, 
MBS was on the air 30 hours, in- 
cluding 1% hours of cancelled com- 
mercials. CBS estimated 17 hours 
for the same period, including six 
hours of commercials. NBC-Red 
estimated 11% hours, including 
6^4 hours of commercials. NBC- 
Blue estimated 18 hours, including 
1% commercial houi's. 

Thursday the Worst 

The network executives would 
make no estimates of Friday hours 
devoted to the convention since it 
was still in progress. Thursday was 
the heaviest period for commercial 
cancellations, both day and night. 
Mutual estimated $1,500 lost in 
commercial time and talent; CBS, 
between $100,000 and $150,000, due 
chiefly to 21 Thursday programs 
cancelled; NBC's networks, $130,- 
000 to $150,000, including 23 Thurs- 
day programs cancelled. 

Staff and equipment overhead, 
in addition to routine costs, were 
estimated by CBS at about $25,- 
000, by NBC at about $15,000 and 
by MBS at about $8,000. 

No estimates if costs were forth- 
coming from the independent sta- 
tions which covered the conven- 
tions via their own lines from Con- 
vention Hall in Philadelphia. These 
include WLW-WSAI, Cincinnati, 
WIP and WPEN, Philadelphia, 
with WFIL's facilities made avail- 
able to Mutual in addition to its 
own local coverage. 

RCA-NBC reported 30 hours 
devoted to televising the conven- 
tion, mainly focused on the speak- 
ers' rostrum and piped via coaxial 
cable to the Empire State trans- 
mitter for televiewers in the New 
York area. Nine hours 23 minutes 
of the Thursday balloting alone 
were included, marking the long- 
est consecutive television program 
in history. 

Scribner Joins WKRC 

JIMMY SCRIBNER, one-man per- 
former of the 22-voiee Johnson Family 
feature, on July 1 joins the staff of 
WKRC, Cincinnati. He is guaranteed 
to Mutual for a year, with WOR re- 
taining New York rights. Mutual car- 
ries his program five mornings a week, 
10 :45-ll. Scribner has bought a farm 
at Amelia, O. about 25 miles from 

Page 16 • July I, 1940 

BROADCASTING • Broadcast Advertising 

Canada Lifts Ban 
From Transradio 

CBC Acts to Start a Joint 

Station-Financed Service 


THE BAN on Transradio Press 
Service in Canada was lifted June 
27 when the Canadian Broadcast- 
ing Corp. ruled in Ottawa that 
Transradio may continue to service 
its Canadian clients as heretofore. 
The decision had brought a protest 
from Transradio [Broadcasting, 
June 15], which serves about 30 
Canadian stations, and from the 
Canadian Assn. of Broadcasters. 

In a move to appease Canadian 
Press, the CBC resolved to arrange 
for a unified news service based on 
reports from all press services, to 
be available for non-sponsored use 
by all Canadian broadcasters. Cost 
would be apportioned among pri- 
vate stations. 

Canadian Assn. of Broadcasters 
was given to understand there will 
be no cessation in commercial news- 
casts despite this apparent move 
under Canadian Press pressure to 
stop all sponsored news broadcast- 
ing in Canada. CBC and CAB com- 
mittees are to report Aug. 27 to the 
CBC board at Ottawa on the pro- 
posed joint non-sponsored service. 

The rulings on Canadian news 
came following emergency sessions 
held by Canadian Press in Toronto 
June 25-26, and by CBC and CAB 
in Ottawa June 27. Banning of 
Transradio Press service in the Do- 
minion had been protested by Her- 
bert Moore, Transradio president, 
who had demanded a hearing. 

It is understood the CBC board 
of governors asked Mr. Moore to 
explain the actual sources of his 
European news. With apparent ap- 
proval of Transradio's sources, it 
was indicated Transradio might set 
up a Canadian bureau to service 
its clients from Canada via short- 
wave after its news from New York 
had passed Canadian censorship. 
Direct shortwave transmission from 
New York had been one of the fac- 
tors leading to the Transradio ban. 

[Transradio announced June 28 
that it had acquired the world- 
wide Reuter's news service, British 
press association; it already has an 
affiliation with the French agency, 

Banning of Transradio would 
have caused marked increase in 
news costs for smaller Canadian 
stations, since British United Press, 
only sponsored service available 
had the July 1 Transradio ban gone 
into effect, is not distributed by 
shortwave. The CAB membership 
had planned to ask additional time 
to make other arrangements had 
not the ban been lifted. 

Jergens Substitute 

nati (soaps), sponsoring the week- 
ly Woodbury Hollywood Playhouse 
with Charles Boyer on 63 NBC- 
Red stations, Wednesday, 8-8:30 
p. m. (EDST), with West Coast 
repeat, 7-7:30 p. m. (PST), for its 
summer replacement starting July 
3 will abandon complete plays and 
substitute Bill Sweet's serial. Pro- 
moting Priscilla. Forrest Barnes 
will adapt the chapter-plays for Jim 
Ameche and Gale Page, who are to 
be featured. Felix Mills will have 
charge of music and Lou Crosby 
continues to announce. Production 
will be handled by William N. Rob- 
son and Herb Polesie of Lennen & 
Mitchell, the agency. 

VARIOUS PHASES of radio's technique in covering the Republican 
National Convention in Philadelphia during the last week in June are 
evident in these pictures direct from the scene. Members of the special 
NBC crew and several leading news commentators and correspondents 
discussed convention problems at a roundtable meeting at NBC head- 
quarters in Philadelphia as the conclave got under way (upper left) 
in which the principals (1 to r) are A. A. Schechter, NBC director of 
news and special events; Howard L. Nussbaum, production; Baukhage, 
NBC Washington commentator; George Hicks, special events announcer; 
Mark Sullivan, syndicate columnist; NBC Engineer Thompson; Earl 
Godwin, NBC Washington commentator; Raymond Clapper, Scripps- 
Howard columnist. Watching and listening at upper right is a CBS trio 
— Engineer Bob Trago; John Fitzgerald, in charge of special events; 
Pat Lochridge, of the CBS news department. At right Gov. Vander- 
bilt. of Rhode Island, talks over the situation with Fulton Lewis jr., 
MBS Washington commentator and one of MBS convention figures. 

Petrillo Favors National Music Pact 
If Present Local Plan Proves Failure 


"I HAVE no immediate plans con- 
cerning radio," James C. Petrillo, 
newly-elected president of the 
American Federation of Musicians, 
stated shortly after his arrival in 
New York June 24 to assume his 
new duties at the union's national 
headquarters. He immediately add- 
ed, however, that he was main- 
taining a careful watch over the 
way in which the contracts nego- 
tiated individually between radio 
stations and local unions were 
working out. 

"Last winter the national body 
agreed to allow the contracts for 
the employment of our members in 
radio to be negotiated locally," he 
stated, "but if the results do not 
prove satisfactory the national 
union can and will step back into 
the radio picture, reinstating the 
previous system of a national 
agreement. If the present plan does 
work out, however, the locals will 
be allowed to continue to make their 
own contx"acts." 

Cooperative Squawk 

There are no plans at the mo- 
ment for calling a special session of 
the union's executive board before 
its next regularly scheduled meet- 
ing in January, Mr. Petrillo said. 
Resolutions which the recent AFM 
convention referred to the board 
for action are now being consid- 
ered by the president's office, which 
has been authorized to handle them, 
he stated, and action will probably 
be taken within the next few weeks. 

Chief of these resolutions affect- 
ing radio ij one asking that local 
stand-by orchestras be required for 
network programs broadcast un- 
der local sponsorship. Stating that 
network programs are sold to dif- 
ferent sponsors in different cities 
"for less than the same number of 
local musicians would cost if the 
program was sold locally" and that 
this "is the worse kind of unfair 
competition," the resolution would 
forbid AFM members "to play net- 
work radio programs wherein said 

program is sold commercially to 
different sponsors in the various 
towns and cities covered by said 
network unless the same number of 
musicians, exclusive of staff" mu- 
sicians, are employed by and paid 
the local scale by the radio station 
in each jurisdiction in which said 
program is sold." 

Broadcasters point out that if the 
union were to attempt to put such 
a ruling into effect it could have 
but one result: The elimination of 
this type of program, which in turn 
would curtail the income of the local 
stations and make them less able to 
spend money for the employment of 
local musicians, thus defeating the 
purpose of the union in adopting 
the measure. This type of program 
has been most actively promoted by 
MBS, which has several successful 
cooperatively sponsored shows. 

A resolution forbidding band 
leaders to pay for line charges from 
remotes to stations was also re- 
ferred to the board, which is ex- 
pected to reject it in line with argu- 
ments presented by former Presi- 
dent Joseph N. Weber. He pointed 
out that while it may be unfair for 
the leader to pay for wires the as- 
sumption of these costs by the 
places themselves would give them 
control of the broadcasting privi- 
leges and an advantage in bidding 
for bands that could easily prove 
more costly to the leader than the 
line charges. 

Wired Services 

Also referred to the board were 
a pair of resolutions prohibiting 
AFM members from working for 
companies such as Muzak, which 
furnish hotels, restaurants, bars, 
etc., with wired music, on the 
ground that this curtails oppor- 
tunities for employment among mu- 
sicians. The convention accepted 
the recommendation of the law com- 
mittee that a survey of the situa- 
tion, including the legal angles, be 
made before any action is taken. 

In addition to blocking the pas- 
sage of resolutions to stop making 
any recordings and to require the 

discontinuance of recorded pro- 
grams by the Canadian Broadcast- 
ing Corp. [Broadcasting, June 
15], the convention also killed reso- 
lutions to ban any musical broad- 
casts originating outside of a reg- 
ular studio (said to be unfair as it 
is playing two jobs for a single 
wage) and to establish AFM scales 
for sustaining broadcasts commen- 
surate with the extent of the net- 

Proposal of Mr. Weber that the 
surcharge for commercial broad- 
casts performed by traveling bands 
be reduced from 50% to 15% 
[Broadcasting, June 15] was 
adopted, a reduction that should 
enable many name orchestras to ac- 
cept out - of - town engagements 
which they previously were unable 
to take because of the boost in 
costs of their commercial programs 
this would have entailed. The ad- 
justed price scale for transcriptions 
was also adopted as read by Mr. 

Despite failure of the convention 
to adopt measures regulating re- 
corded music, this subject will be 
carefully considered by the board 
and the president's office, it is un- 
derstood, with a view to discover- 
ing what methods of control are 
legal and practicable. Mr. Petrillo, 
as head of the Chicago AFM local, 
has long been one of the union's 
most vociferous agitators against 
"canned music" and at one time 
instituted rules in Chicago that 
would have driven all recording and 
transcription companies from that 
city if they had not been amended 
later in accordance with a nation- 
al agreement. 

Although he will make his per- 
manent headquarters in New York, 
in accordance with a union law, 
Mr. Petrillo is retaining his presi- 
dency of the Chicago local. His 
force there is so well trained and 
experienced, he stated, that they 
can handle almost any problem that 
comes up, and he will make fre- 
quent flying trips back. His family 
is remaining in Chicago for the 
present, he said. As national AFM 
president, Mr. Petrillo's salary will 
be $20,000 a year, as against the 
$26,000 annual wage he is paid for 
heading the Chicago local. 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 17 

Net-Monopoly Report Upsets Industry 

War Councils Are Held 
To Chart Procedure; 
Paley Protests 

STAGGERED by the impact of the 
report of the FCC Network Mo- 
nopoly Committee, which proposes 
to remake the whole fabric of com- 
mercial broadcasting by practically 
liquidating network operations as 
they exist today, groups in the 
broadcasting industry were still 
holding war councils a fortnight 
after release of the revolutionary 
document [BROADCASTING, June 15] 
to determine immediate courses of 

While the committee itself per- 
haps expected favorable reaction of 
certain industry groups in the light 
of the frontal attack against net- 
works, no cheers were heard from 
any industry quarter, save possibly 
the transcription companies. Net- 
work affiliates reserved judgment 
and announced through their or- 
ganization. Independent Radio Net- 
work Affiliates, that they would 
study the report closely. Likewise, 
independent stations, through Na- 
tional Independent Broadcasters, 
made no comment. 

Save for a statement from Wil- 
liam S. Paley, CBS president, 
branding the report as "manifestly 
the product of bias and prejudice 
against network operations", no 
other comment was forthcoming 
from network quarters. It was 
clear, however, that both NBC and 
CBS proposed to fight the inferred 
recommendations from every angle. 

Contract Regulation 

Broadcasters generally, whatever 
their lot in radio, looked askance 
upon the suggestion that the FCC, 
under its existing authorities, can 
in effect take over contractual rela- 
tions of stations with networks. 
They appeared to see in this a move 
by the FCC (or at least its three- 
man Network-Monopoly Commit- 
tee) to control station business and 
perhaps regulate profits. 

Mutual Broadcasting System 
was the only network of the three 
nationwide operations spared by 
the committee, because of its co- 
operative setup and erstwhile non- 
exclusive contractual arrangement 
with affiliates. Certain of the com- 
mittee recommendations, particu- 
larly in connection with guaranteed 
time and non-exclusivity, coincided 
with the testimony given at the 
protracted hearings by MBS wit- 
nesses. However, no formal word 
was forthcoming from MBS as to 
its reactions to the report. 

Procedure to be followed by the 
Commission has not yet been deter- 
mined since there is no precedent on 
proceedings of this nature. It was 
clear, however, that the FCC would 
not move summarily, and that oral 
arguments and opportunity to file 
briefs would be afforded all parties 
affected. Whether these will come 
before or after action by the full 
Commission on new rules proposed 
to license networks and accomplish 
certain other of the inferred recom- 
mendations of the committee has 
not yet been determined. 

While there has been little official 
expression on the report, it is 

nevertheless known that even the 
White House has taken cognizance 
of it. White House Secretary 
Stephen T. Early indicated June 18 
that, while the report had not been 
seen at the White House at that 
time, cognizance possibly would be 
taken of its existence. Mr. Early 
observed that as he understood it, 
the report was only that of a "sub- 

White House Cognizance 

Because the report in effect in- 
volves a change in national policy 
in relation to an important indus- 
try, it was taken for granted that 
before any conclusive action is 
taken by the FCC as a whole, the 
entire matter will be fully discussed 
with President Roosevelt. It was 
freely predicted that when the pro- 
posed rules are promulgated, they 
will vary greatly from the inferred 
recommendations of the Brown- 
Walker- Thompson committee. 

The report had repercussions in 

ELIMINATION of the transcrip- 
tion announcement requirement, 
whereby transcriptions would be 
classed "alongside with personal 
presentation programs" was one of 
the inferi'ed recommendations made 
by the FCC special committee on 
network-monopoly broadcasting in 
its ponderous report, close reading 
of the document reveals. 

Tucked away on page 114 of the 
basic 138-page tome (the entire re- 
port covers 1,300 pages) released 
June 12 was found strong commen- 
dation of electrical transcriptions 
along with vigorous denunciation of 
purported efforts of NBC to stifle 
this competitive medium. Technical 
perfection of electrical transcrip- 
tions was praised by the FCC com- 
mittee. The full report awaits Com- 
mission consideration. 

Progress Noted 

Apropos announcement of tran- 
scriptions, it was explained the 
Commission now requires that me- 
chanical records be identified as 
transcriptions or records by ap- 
propriate announcements before 
and after the program, the rule 
having been adopted in order that 
listeners may be apprised that me- 
chanical records are being broad- 
cast and that the program is not a 
personal presentation. The commit- 
tee continued: 

"Many advances have taken place 
in the electrical transcription in- 
dustry. At the present time, elec- 
trical transcriptions are compar- 
able in fidelity to personal presen- 
tations. It should be recognized that 
even in the case of personal pres- 
entation broadcasts, the voices of 
the artists reach the listening pub- 
lic only as the result of an electri- 
cal process. Electrical transcrip- 
tions invite careful rehearsing, and 

Congress, too. In hearings before 
the Senate Interstate Commerce 
Committee on nomination of Thad 
H. Brown to serve a seven-year 
term on the FCC, purported "stock- 
rigging" operations of CBS, based 
on disclosures in the report as well 
as financial transactions of RCA, 
were questioned. Because of charges 
leveled against CBS and allegations 
that President Paley made a million 
dollars in the Paramount stock 
transaction of 1932, CBS has asked 
to have the hearings reopened to 
offer its own testimony [See page 

Paley 's Rejoinder 

Mr. Paley, in a statement June 
20 to all affiliates, declared that a 
number of inquiries had been re- 
ceived from affiliated stations re- 
garding the committee's report. He 
stated : 

"Perhaps first of all, it should 
be emphasized that these publica- 
tions reveal merely the views of a 

(Continued on page 7i) 

permit great perfection of pro- 
grams. It is worthy of considera- 
tion, therefore, whether transcrip- 
tions may not have earned for them- 
selves the right to be classed along- 
side with personal presentation pro- 

"The same considerations do not 
apply in the case of ordinary phono- 
graph records which are not de- 
signed especially for broadcasting 
purposes. With respect to electrical 
transcriptions, the evidence in the 
record shows that they are so tech- 
nically satisfactory that their use 
should not be discriminated against. 

"Transcription is a vital neces- 
sity to the small station. However, 
the public should be protected 
against deception through practices 
such as that of inferring that a 
performer is present in a studio 
when a broadcast is being made 
when, in fact, the performer is not 
present and an electrical transcrip- 
tion is being used." 

Sources of Competition 

The report stated that because of 
the high quality of transcriptions 
they are "actual and potential 
sources of competition with pro- 
grams broadcast by personal ren- 
dition." It analyzed the 1938 situa- 
tion pertaining to transcriptions, 
current at the time the investiga- 
tion of networks was Undertaken. 
The 327 independently-controlled 
stations on major networks during 
that year broadcast approximately 
half as many hours from commer- 
cial transcriptions as they did com- 
mercial hours received from the 
major networks. In the case of non- 
network stations, use of transcrip- 
tions is even more extensive, with 
76% as many commercial electri- 
cal transcriptions having been 

IRNA Considers 
Monopoly Report 

Proposal for Special Session 
Before Convention Dropped 

CONCLUDING that additional 
time is needed to study the effects 
of the report of the FCC special 
committee on network monopoly 
upon affiliated stations, the Execu- 
tive Committee of Independent Ra- 
dio Network Affiliates at a meeting 
in New York June 21 decided to 
drop plans for a special member- 
ship meeting prior to the NAB con- 
vention in San Francisco in Au- 

The board held in abeyance a 
proposal whereby William J. Demp- 
sey, former FCC general counsel, 
and William C. Koplovitz, former 
assistant general counsel, would be 
retained to advise in the forma- 
tion of standards of practice for 
network affiliates. It was decided 
to consider the entire matter at a 
special IRNA meeting to be held 
in San Francisco Aug. 3, in advance 
of the NAB convention Aug. 4-7. 

Previously, the board had auth- 
orized possible retention of the at- 
torneys with the preliminary job 
that of establishing whether IRNA 
could legally engage in bargaining 
with the networks. Issuance of the 
far-reaching FCC committee re- 
port, it is reported, changed the 
entire complexion of the matter 
with the result that it was con- 
cluded to give the report further 

All members of the IRNA board 
except E. W. Craig, WSM, Nash- 
ville, and E. C. Craney, KGIR, 
Butte, were present at the New 
York meeting. Samuel R. Rosen- 
baum, WFIL, Philadelphia, IRNA 
chairman, presided. 

transmitted on 310 such stations in 
1938 as against personal rendition 

Annual Volume 

Declaring that the annual volume 
of business from recorded enter- 
tainment and other audio-matter is | 
between 4% and 5 million dollars, i 
the report stated that practically 
all of this is done by about 25 com- 
panies, including NBC and RCA 
Mfg. Co. In 1938, RCA-NBC ob- 
tained approximately |1,750,000 in 
sales, leaving only about $3,000,000 
to be divided among the more than 
20 competing companies. 

The report brought out that the I 
largest single competitor of NBC ] 
in the transcription field is World | 
Broadcasting System Inc. In 1938 i 
among the 200 stations using its ; 
services only 31 were NBC outlets. [ 
During the year NBC had 198 sta- 
tions using its library service, j 
About half of all commercial tran- ' 
scriptions sold by NBC in 1938 
were broadcast by stations on its 1 
networks while slightly less than 
one-fifth were on CBS and MBS 
stations and one-third on other sta- j 
tions. Of these commercial tran- i 
scriptions, 54% were sold to net- 
work advertisers, 91% of which i 
were customers of NBC, and 46% j 
to non-network advertisers. j 

In citing the "competitive advan- 
tage of NBC because of its tran- 
scription policy", the committee 
stated : j 

"The record discloses many in- 
stances where advertisers using the j 
(Continued on page 75) i 

Monopoly Report Urges FCC 
Kill Disc Anoouncement Rule 

Transcriptions Draw Strong Praise for Quality; 
Independents Declared at a Disadvantage 

Page 18 • July I, 1940 

BROADCASTING • Broadcast Advertising 





Charts Showing 

Stations "Listened to Most" 
Stations "Heard Regularly" 
(Daytime and Nighttime) 

County Maps of Iowa 

stations "Listened to Most" 
Stations "Heard Regularly" 
(Daytime and Nighttime) 

Program Preferences 

Of men — of women 
By age-group 
By place of residence 
By educational status 

Ability to Recall Adver- 

Seen in newspaper 
Seen in magazine 
Heard on Radio 

Products Used by Brands 


Cooking oil or fat 

Laundry soap 
Work clothing 

1940 Iowa Radio Audience Survey gives you the most complete and 
authentic analysis of listening habits ever made among Iowa families! 

YOU know what types of programs are preferred by Iowa radio listeners? Do you know 
when and how much they listen? Do you know what stations they listen to most ... to what 
extent they depend on radio (versus newspapers) as a source for news . . . how well they re- 
member advertisements heard on the radio as compared with advertisements seen in newspapers 
and magazines? 

These and scores of other important questions are answered in detail in the 1940 Iowa Radio 
Audience Survey — an indispensable source of facts, figures and percentages compiled by H. B. 
Summers of Kansas State College from 9,001 psrsonal interviews throughout every county in 
Iowa. Broken down by sex, age-group, educational status, income, etc., the figures give you the 
most complete and accurate picture of Iowa's radio families available today! 

There's such a wealth of practical, authoritative, up-to-the-minute information packed between 
the covers of this monumental data book, you'll probably wonder how you ever got along without 
it. . . . Copies are now available, without cost or obligation. Send for yours, now. You'll pro- 
nounce it the most helpful Survey you have ever seen. 


for IOWA PLUS ! 

DES MOINES . . . 50,000 WATTS • J. O. MALAND, Mgr. 
FREE & PETERS, INC., National Representatives 

Sales Personnel Promotes Roux 

Changed by NBC 

Blue Gets Eastern Division 
Group; Additions to Red 

DIVISION of NBC's sales organi- 
zation into two distinct depart- 
ments, each headed by its own vice- 
president and each devoting itself 
exclusively to the sales of one of 
NBC's two networks [Broadcast- 
ing, June 15], has caused a rear- 
rangement of sales personnel of the 
Red and Blue networks. Several 
members of the eastern division 
sales staff have been transferred to 
the new Blue sales force and four 
new men have been added to the 
Red sales staff. 

Executive set-up of the Red Net- 
work sales department is that which 
formerly headed all NBC sales: 
Roy C. Witmer, vice-president; 
Edward R. Hitz, assistant to Wit- 
mer; I. E. Showerman, eastern di- 
vision sales manager, and George 
H. Frey, sales service manager. 
John H. McNeil, James Martin, 
Walter E. Myers and Reynold R. 
Kraft remain as salesmen, although 
the creation of separate sales staffs 
has necessitated, a reassignment of 
accotints among staff. 

Red Sales Additions 

Additions to the Red sales force 
include Gordon H. Mills, formerly 
of the spot and local sales depart- 
ment; William L. Kost, previously 
with Life magazine and recently 
sales promotion manager for the 
Lennox Co. of Westchester County; 
Eugene A. Kraemer, a former news- 
paper space buyer and for four 
years Eastern advertising manager 
of Scientific American, and Fred- 
erick Horton, who comes to NBC 
from the Alco-Gravure division of 
Publication Corp. 

Edgar Kobak is vice-president in 
charge of Blue Network sales. 
Keith Kiggins, former director of 
the Blue, is sales manager and 
Robert Saudek is assistant to Ko- 
bak and Kiggins. Blue sales per- 
sonnel, all transferred from the 
eastern division staff, are D. R. 
Buckham, George M. Benson, Paul 
M. Massman, Charles E. Phelps, 
Fred M. Thrower Jr., Dudley Rol- 
linson, John G. Hoagland and Wil- 
liam Materne. John S. de Russy, 
formerly in the sales department 
of KYW, Philadelphia, replaces 
Gordon Mills in spot and local sales. 

Physical separation of the sales 
force is being completed with the 
establishment of Blue sales head- 
quarters on the third floor of the 
RCA Bldg. Red headquarters re- 
main on the fourth floor, with the 
NBC statistical staff moving from 
the third to fourth floor into space 
formerly occupied by the program 
analysis division, which is now lo- 
cated on the ninth floor. 

9 No. Central to MBS 

gional network made up of nine 
stations in North and South Da- 
kota and Minnesota, on June 23 
joined MBS, bringing the total 
number of Mutual outlets to 140. 
North Central stations include 
KABR, Aberdeen, S. D.; KGCU, 
Mandan, N. D.; KRMC, James- 
town, N. D.; KDLR, Devils Lake, 
N. D.; KLPM, Minot, N. D.; 
KVOX, Moorhead, Minn.; KATE, 
Albert Lea, Minn. ; KWNO, Winona, 
Minn., and KGDE, Fergus Falls, 

PROMOTION of Willan C. Roux 
NBC assistant manager of promo- 
tion for managed and operated sta- 
tions, to the newly-created post of 
sales promotion 
manager of 
WEAF and WJZ, 
NBC key stations 
in New York, was 
announced June 
17. Mr. Roux re- 
joined NBC sev- 
eral months ago 
after having 
served with Inter- 
national Radio 
Sales as sales pro- 
motion manager. In his new capaci- 
ty he will handle all promotion for 
the NBC key stations and will also 
coordinate sales, merchandising and 
publicity activity. 

Mr. Roux 

Sunkist Spots 

CALIFORNIA Fruit Growers Ex- 
change, Los Angeles (Sunkist lem- 
ons), through Lord & Thomas, that 
city, on June 20 started using six 
chain break and 100 word spot an- 
nouncements weekly on 11 stations 
in a 10-week campaign. Stations 
WSMB WTOC WIS. Exchange is 
also currently using an average of 
10 spot announcements weekly on 
38 stations in 34 markets for both 
Sunkist and Red Ball oranges. In 
addition, it continues the thrice- 
weekly quarter-hour program, 
Hedda Hopper's Hollywood, on 28 
CBS stations for both oranges and 
lemons. The spot campaigns are 
being concentrated in areas where 
the network program is not heard. 

Liked for Shorts 

SHORT subjects department 
of Warner Bros. First Na- 
tional Studios, Hollywood, 
will continue to use a heavy 
proportion of radio perform- 
ers, with an average of 
around one-third of the cast, 
according to Gordon Hollings- 
head, who heads that division 
of the film company. He has 
found by experience that ra- 
dio talent is well adapted to 
film shorts because of their 
style of delivery. Enumerat- 
ing performers like Ted Os- 
born, Knox Manning and 
John Deering, Hollingshead 
declared that their micro- 
phone diction and facility in 
punching lines gives the ra- 
dio commentators and actors 
a clean edge over others for 
film shorts. 

B & W Audition 

BACCO Co., Louisville (Kool cig- 
arettes), is considering a new half- 
hour CBS network variety pro- 
gram, Hollywood Boarding House, 
auditioned June 20 in the latter 
city. Featuring Tizzie Lish (Bill 
Comstock) and Phil Ohman's or- 
chestra, the audition program was 
produced and transcribed under su- 
pervision of Jack Smalley, Holly- 
wood manager of BBDO, agency 
servicing the account. 

of Dick Andersen, of WLS. Chicago, 
died in Omaha June 25 following a 
lengthy illness. 

Westinghouse Takes Over Management 
And Operation of Four Stations July 1 

WITH ITS organization completed 
after several months of planning, 
Westinghouse July 1 officially takes 
over full management and opera- 
tion of four of its stations hereto- 
fore program-managed by NBC. 
All programming, sales and related 
activities of KDKA, Pittsburgh, 
WBZ, Boston, WBZA, Springfield, 
and KYW, Philadelphia, revert to 
Westinghouse Radio Stations Inc. 
after nine years of program-sales 
direction by NBC. 

In addition, WOWO and WGL, 
Fort Wayne, also owned by West- 
inghouse, will be directed from the 
new headquarters organization es- 
tablished in Philadelphia under the 
executive direction of Walter C. 
Evans, vice-president of Westing- 
house Radio Stations and execu- 
tive head of its radio division. 

Policies Discussed 

As a prelude to operations under 
full Westinghouse auspices, Lee B. 
Wailes, formerly of NBC, manager 
of Westinghouse Stations, called a 
meeting of engineers and press rep- 
resentatives June 28 in Baltimore. 
After a round-table discussion of 
policies, objectives and special pro- 
jects for the balance of the year, the 
group heard a talk on public rela- 
tions by G. Edward Pendray, as- 
sistant to the president of West- 
inghouse E & M Co. 

Participating in the first head- 
quarters meeting were station man- 
agers Leslie W. Joy, KYW; W. C. 

Swartlev, WOWO-WGL : Vincent 
F. Callahan, WBZ-WBZA, and 
John A. Holman, KDKA. Press rep- 
resentatives present were James A. 
Aull, KYW; Jack O'Mara, WOWO- 
WGL: Charles J. Gilchrest, WBZ- 
WBZA; James R. Luntzel, KDKA. 
Members of the headquarters de- 
partment attending the sessions 
were James B. Rock, engineering 
and operations; Frank A. Logue, 
accounting; Gordon Hawkins, nro- 
erams; Griffith B. Thompson, sales; 
F. P. Nelson, international stations, 
and George Harder, publicity. 

Mr. Evans will divide his time be- 
tween the radio division, which in- 
cludes manufacturing, headquar- 
tered in Baltimore, and the new 
broadcasting headquarters in KYW 
Bldg., Philadelphia. He will main- 
tain offices in both cities. Mr. 
Wailes and the remainder of the 
headquarters staff will be located 
in Philadelphia. 

In addition to the six standard 
broadcast stations, Westinghouse 
also operates international broad- 
cast stations WPIT, Pittsburgh and 
WBOS, Boston, which are included 
in the organization pattern. 

KDKA and WBZ are NBC-Blue 
outlets, while KYW is on the Red. 
It has been reported that NBC has 
agreed tentatively with Westing- 
house to switch the Pittsburgh and 
Boston outlets to the Red Network, 
probably in the fall of 1941 [Broad- 
casting, May 15]. 

Mr. Baldwin 



managing director of the NAB, has 
been appointed assistant to the 
president of Finch Telecommunica- 
tions Inc., manu- 
facturers of fac- 
simile and other 
equipment, and 
will take charge 
of its newly - es- 
tablished offices in 
the Bowen Bldg., 
Washington. This 
was announced 
June 25 by Wil- 
liam G. H. Finch, 
president, who de- 
clared the appointment was part of 
the expansion program of his firm 
undertaken in the light of the in- 
creased activity in facsimile fore- 
seen as a result of the FCC's new 
rules governing FM and multi- 
plexed facsimile. 

Mr. Baldwin, a native of Indiana 
and graduate lawyer, was with the 
Dept. of Justice until 1930 when he 
was named secretary of the old 
Federal Radio Commission. Later 
he joined the NAB as code advisor 
during the NRA days, and then be- 
came its managing director in suc- 
cession to Philip G. Loucks. He 
left that post when Neville Miller 
was elected paid president, and 
entered private practice. He form- 
erly owned control of WGH, New- 
port News, Va., which he sold 
several years ago to local news- 
paper interests. 

C. S. McCabe Is Named 
Hearst Radio President 

CHARLES S. McCABE, president 
and publisher of the New York 
Daily Mirror, has been elected pres- 
ident of Hearst Radio Inc., accord- 
ing to an announcement made by 
the Hearst organization on June 
24. Mr. McCabe, who will continue 
in his previous capacities with the 
Mirror, succeeds John S. Brookes 
Jr., Washington and New York at- 
torney, who was placed at the head 
of the Hearst radio and other in- 
terests in the spring of 1939 fol- 
lowing the resignation of Elliott 
Roosevelt from that post [Broad- 
casting, May 1, 1939]. 

At the Hearst Radio meeting, 
held June 19, the directors stated 
definitely that WINS, New York, 
and KYA, San Francisco, are not 
for sale. These stations will be 
operated by Hearst Radio in con- 
junction with other Hearst sta- 
tions, it was stated. These others — 
WBAL, Baltimore; WISN, Mil- 
waukee, and WCAE, Pittsburgh — 
were withdrawn from the market 
some time ago, it was stated. 

Westinghouse Shift 

IN ORDER to coordinate its NBC 
program with its activities at the 
New York World's Fair, Westing- 
house Electric & Mfg. Co. has 
moved Musical Americana from 
Pittsburgh to NBC's studios in New 
York for the summer, and has shift- 
ed the program to Thursdays, 
9-9:30 p. m. The move was made in 
response to thousands of requests 
from visitors to the Fair as well as 
from New York for tickets to the 
broadcast, which now can be ob- 
tained from the Washington exhibit 
at the Fair. Fuller & Smith & Ross, 
New York, handles the account. 

Page 20 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

With a 37% improvement in business, Detroit's increase is more than 
twice that of eight other leading business centers in the nation. 

These facts, coupled with the bonus summer potential, brought into 
the Detroit and WXYZ market by millions of summer visitors, make 

n'gfif now an ideal time for "cashing in" by taking advantage 

of WXYZ's dominance at the lowest radio dollar rate. 

National Sales 


5000 WATTS ^cuftlme ...1000 watts NufJiMUne 
Basic Detroit Outlet for NBC Blue Network 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 21 


FREDERIC A. WILLIS, assistant 
to William S. Paley, president of 
CBS, for ten years, has resigned 
to accept the vice-presidency of 
Thompson Automatic Arms Corp., 
New York, and its subsidiary, the 
Auto-Ordnance Corp. Mr. Willis, a 
former Army officer and veteran of 
the Mexican Border Service and the 
World War, will become identified 
with the expansion program of the 
company, which manufactures the 
Thompson sub-machine gun and 
automatic rifle, utilized by England, 
Canada and America, as well as by 
the French, Norwegian and Swed- 
ish armies. 

After the war, Mr. Willis joined 
the banking firm of William Schall 
& Co. to direct all of its foreign 
trade with British India and the 
Far East, later joining Perrin & 
Marshall, consulting engineers. In 
1923, he became director of finan- 
cial publicity for Tamlyn & Brown, 
and in 1927 resigned to open his 
own advertising agency. When Mr. 
Willis joined CBS in 1930 he was 
assigned by Mr. Paley to the task 
of building up CBS' religious and 
educational programs and of in- 
augurating the CBS Public Affairs 
Institute. Besides working as "dip- 
lomatic" assistant to Mr. Paley, Mr. 
Willis has also been a director of 
CBS' shortwave operations for the 
past year. 

No successor has been named, ac- 
cording to CBS, his duties in con- 
nection with shortwave being ab- 
sorbed by W. B. Lewis, vice-presi- 
dent in charge of broadcasts, and 
Mr. Lewis' assistant, Douglas 
Coulter. A new director of short- 
wave operations may be named this 
fall when CBS has its new short- 
wave stations, application for which 
was filed early in May with the 

Peter Paul News 

PETER PAUL Inc., Naugatuck, 
Conn, (candy, gum), on June 24 
started thrice-weekly sponsorship 
of quarter-hour UP news periods 
on WMAQ, Chicago, and KOA, 
Denver; also five-minute news six 
tirnes weekly on KYW, Philadel- 
phia, and thrice weekly participa- 
tion on Gene O'Haire's Musical 
Clock program on WGY, Schenec- 
tady, 7:45-8 a. m. Agency is Platt- 
Forbes, New York. 

IT MAY be the radio station of 
tomorrow, this design of a struc- 
ture to house a 1 kw. station select- 
ed from a field of 91 entries in a 
contest staged by the Beaux-Arts 
Institute of Design under spon- 
sorship of Western Electric Co. 
Above is the design. This entry was 
said by the jury to have "many 
qualities including simplicity and 
straightforwardness which are al- 
ways essential in any good archi- 
tectural design." A peek inside the 
model shows a spacious lounge, and 
utilitarian plan along functional 
lines for efficient operation. 

Contest for Ideal Transmitter House 
Brings WE 91 Designs From Students 

THE first competition for the de- 
sign of an ideal building in which 
to house a radio transmitter and 
its auxiliary equipment, conducted 
by the Beaux-Arts Institute of De- 
sign under the sponsorship of West- 
ern Electric Co., ended June 19 
when the winners were announced 
and their designs displayed at the 
Institute's building in New York. 
Planned, according to F. R. Lack, 
WE executive, "to achieve a per- 
fect wedding of radio broadcasting 
equipment and the building which 
houses it", the competition called 
for designs for transmitter build- 
ings and sites appropriate for hous- 
ing the new WE 1 kw. transmit- 
ters. Announced Jan. 8 and closed 
June 1, the contest attracted 91 en- 
tries from 102 individuals repre- 

A RADIO engineer and four architects selected the winning design of 
a 1 kw. radio station in a contest conducted by Beaux-Arts Institute of 
Design, under sponsorship of Western Electric Co. The radio judge was 
Jack R. Poppele, chief engineer of WOR, Newark. Members of the jury 
were (1 to r) Alfred Fellheimer, of Fellheimer & Wagner; Mr. Poppele; 
J. Andre Fouilhoux, of Harrison & Fouilhoux; Ralph Walker, of Voor- 
hees, Walker, Foley & Smith; Ely Jacques Kahn, all noted architects. 

senting 19 leading schools and uni- 
versities. Indicating the widespread 
interest in the subject is the fact 
that the two schools sending in the 
most entries were New York U and 
U of Southern California. 

Some Good Ideas 

First prize of $250 went to Louis 
Shulman; second prize of $100 was 
won by Roger W. Flood, and Percy 
C. Ifill took the third award of $50. 
All three prize winners were en- 
tered from New York U, a coinci- 
dence somewhat embarrassing to 
the judges, who, however, rated the 
entries without knowledge of either 
the name or school of the design- 
ers, each entry being identified sole- 
ly by number until the winners had 
been selected. The five-man panel 
of judges included one practicing 
radio engineer, J. R. Poppele, chief 
engineer of WOR, and four promi- 
nent architects; Ralph Walker, of 
Voorhees, Walker, Foley & Smith; 
Ely Jacques Kahn; Alfred Fell- 
heimer, of Fellheimer & Wagner; 
J. Andre Fouilhoux, of Harrison & 

Describing the task of judging 
the drawings and models submitted 
as "one of the most stimulating and 
interesting assignments I have ever 
had," Mr. Poppele, speaking for the 
jury as its technical representative, 
mentioned the many different ap- 
proaches used by the contestants, 
with dramatic results. "While it is 
true," he continued, "that no one 
solution represents an ideal station 
judged from the utilitarian stand- 
ards of broadcasting, it is apparent 
to anyone that many unique and 
practical ideas have been evolved 
by the contestants — many of which 
might well be incorporated in the 
design of a station. For an overall 
appraisal of the competition, the 
results show much of worth to the 

The architect members of the 

jury likewise expressed satisfac- 
tion with the prize winners, Mr. 
Fouilhoux called attention to the 
"simplicity and straightforward- 
ness" of the winning design, quali- 
ties "essential in any good archi- 
tectural design", and added that "it 
should be inexpensive to build, 
which will certainly appeal to 
clients. At the same time it will 
command the attention of the pub- 
lic in a dignified way." 

Mr. Walker commended the solu- 
tions for their ingenuity and inter- 
est in the realm of a new science. 
Mr. Kahn stated that the more 
obvious objections were "overbal- 
anced by virtues which were cer- 
tainly towards the side of interest- 
ing effect produced by simple 


Close Grouping 

Concurring with these comments, 
Mr. Fellheimer added that "the 
desired dramatic ensemble sought 
for by the program is obviously 
best obtained by a close grouping 
of the relatively small building 
structure with the tower, well 
illustrated in the first prize design, 
which although lacking in some de- 
tails of plan is specially praise- 
worthy in this regard. 

Expressing the conclusion of the 
Institute that "it was eminently 
worthwhile to have given the prob- 
lem," Otto Teegan, director of the 
department of architecture for 
Beaux-Arts, said, "It is hoped that 
the endeavors of the students may 
have some influence on better work 
in radio design and that contact 
with this type of problem helped the 
student on his way to clearer think- 
ing." P. L. Thompson, public rela- 
tions director of Western Electric 
Co., said the idea of the contest 
had been inspired by many requests 
received by his company for trans- 
mitter house plans from stations 
purchasing new transmitters. The 
winning designs and those receiv- 
ing honorable mention will be 
made available to the broadcasting 

At present on display at the 
Rockefeller Home Center in New 
York, the winning plans and a se- 
lection of other entries will also 
be exhibited in San Francisco in 
connection with the NAB conven- 
tion in that city, August 4 to 7. 

Grove Using 73 

GROVE LABS., St. Louis (Chill 
Tonic — malaria remedy), on June 
17 started a varying schedule of 
two to six-weekly quarter-hour lo- 
cal programs and also daily one- 
minute announcements in cities 
south of the Mason-Dixon line. 
Contracts are for 13 weeks placed 
by H. W. Kastor & Sons, Chicago. 
Stations releasing programs con- 
sisting of news, hillbilly groups, or 
musicales, are: 

KTRH WMC. Announcements are being 

ALTHOUGH the FCC recently au- 
thorized Gov. E. D. Rivers of Georgia 
to erect a new local station (WGOV) 
on 1420 kc. in Valdosta, Ga., an appli- 
cation for another new local on 1500 
kc. in the same city has been filed with 
the FCC by James Freeman Holmes, 
part owner of the local Coca Cola 
Bottling Co. 

Page 22 • July I, 1940 

BROADCASTING • Broadcast Advertising 


NOTABLES of Nation and State were present June 17 for the inaugural 
of the new WLOL, Minneapolis, 1,000 watts on 1300 kc, and a one-hour 
program was piped to MBS with which the station immediately became 
affiliated. Left to right, at dedication, were : John P. Devaney, former chief 
justice of the Minnesota State Supreme Court, chief owner of the station; 
Gov. Stassen of Minnesota; Senator Burton K. Wheeler, chairman of the 
Interstate Commerce Committee in charge of radio legislation. Besides 
other public figures, participating in the program were Earl Gammons, 
manager of WCCO and NAB district director, and Fred Schilplin, owner 
of KFAM, St. Cloud. Station is managed by Edward P. Shurick, with 
Jerry Harrington, formerly of WCCO, production manager; Irma Coffron, 
from KATE, program director; Ogden Prestholdt, technical chief. 

Four New Stations 
Authorized by FCC 

Grants to Omaha, Albany, Ga., 
Greenville, New Kensington 

For full list of new stations authorized since 
Jan. 1, 1940, see page 32. 

FOUR NEW broadcasting stations, 
all in or near communities already 
having stations, were authorized by 
the FCC in its June 25 routine de- 
cision day. All were granted with- 
out hearings. The new stations will 
be located in Omaha, Greenville, 
^. C, Albany, Ga., and New Ken- 
sington, Pa., near Pittsburgh. 

The Omaha construction permit 
was issued to MSB Broadcasting- 
Co., and authorizes 250 watts on 
1500 kc. Officers and stockholders 
are C. J. Malmsten, president, cat- 
tle rancher of Nebraska and Iowa 
and owner of citrus farms in Texas 
and Florida, 331/3%; John K. Mor- 
rison, vice-president, Lincoln insur- 
ance man and realtor, who is also 
part owner of KORN, Fremont, 
Neb., 281/3%; Arthur Baldwin, sec- 
retary-treasurer, Fremont insur- 
ance and real estate man, also part 
owner of KORN, 28 ¥3%; Clarence 
T. Spier, Omaha, 5%; Clark Standi- 
ford, chief owner and manager of 
KORN, 5%. 

The Greenville station will be 
licensed to Textile Broadcasting Co., 
with 250 watts on 1500 kc. Its 
president-treasurer and 51% stock- 
holder is Robert A. Jolley, head of 
the Nehi Bottling Co., of Green- 
ville, and also part owner of the 
Royal Crown Bottling Co., of 
Charleston and Orangeburg, S. C. 
Vice-president-secretary and 49% 
stockholder is Wayne M. Nelson, 
who is manager of and owns 60% 
of WMFR, High Point, N. C. The 
latter station's sale to J. E. Lam- 
beth, wealthy furniture manufac- 
turer of Thomasville, Ga., pends 
FCC approval [Broadcasting, May 
1]. A rival application for the same 
facilities in the same city, that of 
Greenville Broadcasting Co., was 
ordered set for hearing by the Com- 
mission at the June 25 session. 

1 kw. in Albany, Ga. 

The station in Albany, Ga. will 
be licensed to the Herald Publish- 
ing Co., publisher of the Albany 
Herald, of which H. T. Mcintosh is 
president, and will operate with 
1,000 watts daytime only on 1230 

The station in New Kensington, 
Pa. will be licensed to Allegheny- 
Kiski Broadcasting Co., and will 
secure 250 watts daytime only on 
1120 kc. Its officers and stockhold- 
ers, all residents of New Kensing- 
ton, are C. Russell Cooper, presi- 
dent, 14.3%; Dick M. Reeser, vice- 
president, 14.3%; Donald Laird 
Hanky, treasurer, 14.3%; Frank 
H. Recco, secretary, 14.3%; J. C. 
Cooper, 14.2%; W. H. Cooper, 
14.3%; Dan J. Zeloyle, 14.3%. 

J. C. Cooper heads a local music 
store, and C. Russell and W. H. 
Cooper are his sons. Mr. Reeser, a 
real estate and insurance man, is 
mayor of the city, and Frank H. 
Recco is city engineer. 

The Commission denied a petition 
for rehearing by WLEU, Erie, Pa., 
to oppose the recent grant of a new 
local station in that city on 1500 kc. 
to Presque Isle Broadcasting Co. 

apolis publisher of shopping and trade 
papers, has amended and resubmitted 
his application to the FCC for a new 
station there, asking for 1,000 watts 
on 630 kc. 


National committeeman from Ohio, 
general counsel of the Crosley 
Corp., counsel for Procter & Gam- 
ble, and owner of a string of small 
Ohio newspapers, is the controlling 
stockholder in Radio Voice of 
Springfield Inc., authoi'ized in a 
final order of the FCC June 18 
to construct a new 100-watt station 
on 1310 kc. in Springfield, 0. 

While listed as a director, Mr. 
Sawyer holds 130 out of 250 shares 
of capital stock issued. Ronald 
Woodyard, manager of WING, 
Dayton, on which Mr. Sawyer has 
an option to purchase which pends 
FCC approval [Broadcasting, 
June 1], holds 70 shares and is 
also a director of the corporation. 
Mr. Sawyer also has applied for a 
new local station in Lancaster, O., 
where he owns the Lancaster 

Officers of the corporation are 
Abe Gardner, Springfield attorney, 
president, 10 shares; John Good, 
florist, vice-president, 25 shares; 
Rudolph Klemperer, merchant, 
treasurer, 3 shares. Other stock- 
holders are Percy Rosenfield, mer- 
chant, 5 shares; David Kraus, mer- 
chant, 5 shares; Ann Buchfirer, 2 

Besides owning the daily in Lan- 
caster, Mr. Sawyer owns three 
other papers — the Port Clinton Ot- 
tawa County Democrat (tri- 
weekly), Mt. Gilead Leader (week- 
ly) and Woodsfield Democrat & Re- 
publican (weekly), in addition to 
which he holds interests in other 
newspapers of the State. 

Selling WMOG Control 

CONTROL of the new WMOG, 
Brunswick, Ga., local outlet which 
first went on the air June 1, has 
been sold by Alma King, local the- 
ater manager, to Arthur Lucas and 
William K. Jenkins, subject to FCC 
approval. Mrs. King proposes to 
sell 75 out of 100 shares of stock in 
the licensee corporation for $7,500, 
retaining the other 25 shares. 
Messrs. Lucas and Jenkins, chain 
theater operators, are one-third 
owners each of WRDW, Augusta, 
and Mr. Lucas is controlling stock- 
holder of WSAV, Savannah, which 
first went on the air last December. 

Rubin Controls WMAN 

MONROE F. RUBIN, Cleveland 
contractor, who with his wife owns 
interests in various Ohio stations, 
on June 18 became controlling 
stockholder in WMAN, Mansfield, 
0., with approval by the FCC of 
his purchase of the 93 shares of 
stock in Richland Inc., licensee, 
held by George Satterlee, Mansfield 
restaurant and market owner. The 
purchase price was reported as 
$19,900. Mr. Rubin already held 50 
shares, which with the 93 newly ac- 
quired gives him control of the sta- 
tion. Other stockholders are John 
F. Weimer, 51 shares; Clyde Kes- 
sel, local auto dealer; Alfred Reeke, 
Cleveland, 30. Mr. and Mrs. Rubin 
also hold minority stock in the com- 
panies operating WHK and WCLE, 
Cleveland, and WHKC, Columbus, 
and between them own 206 out of 
448 shares of stock in WJW, Akron. 

WJBK Is Reorganized 
As Booth Sells Interest 

WITH the disposal of the 16%% 
interest in WJBK, Detroit, held by 
John Lord Booth, son of the late 
head of the Booth Newspapers of 
Michigan, a reorganization of the 
stock setup of that station has been 
disclosed. Mr. Booth, now chief 
owner of WMBC, Detroit, which he 
purchased last year, withdraws 
from the company entirely to de- 
vote himself to his own local inter- 
ests. He does not, however, take any 
active part in the operation of the 
eight Booth newspapers, although 
he is a large stockholder. 

James F. Hopkins, remains as 
president and general manager of 
WJBK, owning 443% shares of 
common stock and 329% shares of 
preferred out of 1,000 shares issued 
in each class. Arthur Croghan, 
newly-elected vice-president in 
charge of sales, was authorized to 
acquire 55% shares of each. Rich- 
ard A. Connell Jr., local Chevrolet 
dealer, former owner of 50% inter- 
est in the station, holds 500 shares 
of common and 170 shares of pre- 
ferred, and remains as secretary- 
treasurer. Amy Wilcox, of Ypsi- 
lanti, Mich., a teacher, remains as 
vice-president, owning one share of 
common and 115 of preferred. 
Hazel Andrews, Detroit housewife, 
owns 330 shares of preferred and 
no common. 


WITHOUT President Roosevelt's j 
originally scheduled speech from I 
his nearby Hyde Park estate, the | 
new WKIP, Poughkeepsie, N. Y., 1 
250 watts on 1420 kc, was formally j 
inaugurated June 5 and as its first j 
remote feature covered the 75th ] 
anniversary and commencement ex- j 
ercises of Vassar College. The Pres- 
ident, due to the war situation, was 
unable to leave Washington in time 
for the dedication. Dr. Henry Noble \ 
MacCracken, president of Vassar ! 
and a director of the station, was | 
among the notables participating. 1 

The station, whose general man- 
ager and chief stockholder is Rich- 
ard E. Coon, editor of the Pough- 
keepsie Eagle-News and Star & j 
Enterprise, morning and evening l 
dailies, is RCA equipped with a Le- i 
high 150-foot radiator erected by I 
Hartenstine-Zane Co., and Johns ' 
Manville acoustical treatment. It is I 
located in the Hudson city's famed \ 
Nelson House. 

Mr. Coon announced the staff as 
follows: Frederic W. Ayer, former- 
ly with WFAS, White Plains, and 
WRAL, Raleigh, commercial man- | 
ager ; William Cope, formerly i 
with WTNJ, Trenton, and KOCY, ! 
Oklahoma City, program director; 
Elizabeth MacLean, formerly with ! 
WTIC, Hartford, and WABC, New \ 
York, director of women's activi- ; 
ties; Chet Santon, formerly with 1 
the Yankee Network, chief an- |l 
nouncer; Fitzroy Kennedy, former- ! 
ly of WEVD, New York, chief engi- 
neer; S. Hibbard Ayer Jr. and 
Carleton B. Fitchett, salesmen; j 
Walter H. Covell, Edward C. Fitz- | 
Patrick II and Jay Bunten, an- | 
nouncers; Peter J. Prinz, chief op- 
erator; Waldo Whitman and Joseph 
Sanford, operators. 

New Local in Cheyenne 
Is Authorized by FCC 

WHILE two other applications for 
other facilities in the same com- 
munity are pending, the FCC on 
June 18 authorized a new 250-watt 
station on 1370 kc. in Cheyenne, 
Wyo. Licensee will be Western 
Broadcasting Co. of Wyoming, in 
which J. Cecil Bott, manager and 
half-owner of the local Wyoming 
Monument Works, is 25% stock- 
holder, his wife Nettie Bott 25%, 
-and Mrs. Matilda Lannen 50%. The 
latter is the mother-in-law of H. L. 
McCracken, now with KVRS, Rock 
Springs, Wyo., who is slated to 
become manager of the new sta- 
tion. Call letters will be KYAN. 

Meanwhile, the Commission or- 
dered a hearing on the application 
of Ben J. Sallows, of Alliance, 
Neb., seeking 100 watts night and 
250 day on 1210 kc, and ordered 
that it be heard in conjunction with 
the rival applications of Paul R. 
Heitmeyer and Frontier Broadcast- 
ing Co. for the same facilities in 
Cheyenne. Mr. Heitmeyer is at 
present manager of KLO, Ogden, 
Utah, and Frontier was formed by 
local newspaper interests. 

Governor Seeks Station 1 
New Hampshire, is president-treasurer 
and 90% stockholder in Voice of New 
Hampshire Inc., which has applied to 
the FCC for a new station in Man- 
chester to operate with 1,000 watts 
night and 5,000 day on 610 kc. Dr. 
James J. Power, of Manchester, and 
Edward J. Gallagher, publisher of the 
Laconia Citizen, are 5% stockholders. | 

Page 24 • July J, 1940 

BROADCASTING • Broadcast Advertising 

KMBC T,ade Press Announcen^ 

, Septembei, 1933 

equipment, Kans^^''^ Amenca'. 


United States vNIBC's intensive 

The.e is -^.^-f-^s'^C^V Ma.aea.^KMB^^^ 
coverage m the Kansas y^._^_^_^ and P.ob- 

merchand.smg sej^> ,bution methods an F^^.^ 
'"9 (Ust 'mportance f ^"^anization 

l^'"^ KMBC leaUzes '^.s, and 'ts o 9 

Midland Broadcastins 5^^^^^^^^ 

W W mm 

Way back in 1933, KMBC's new integral 
plant-antenna was big news to advertisers! 
Now KMBC's new 544 foot Biaw-Knox 
antenna— broadcasting 5,000 Watts Day 
and Night— is news again! Newsworthy 
because it is a symbol of KMBC's con- 
stantly improved technical perfection ... of 
program production showmanship that 
won Variety's 1939 Plaque ... of our ability 
to produce effective results for advertisers 
in the prosperous Middle West! 

National Time Reps: 
Free & Peters, Inc. 

National Program Reps: 

George E. Hailey 
400 Deming Place 
Chicago, III. 

Columbia Artists, Inc. 
485 Madison Ave. 
New York City 

Columbia IVIanagement, Inc. 
Columbia Square 
Hollywood; Calif. 


BROADCASTING • Broadcast Advertising 

July I, 1940 • Page 25 

WHEN Borden's famous bovine, Elsie, made her radio debut recently 
on WMCA, New York, special planking had to be installed on the 
platform of the Little Theatre studio at the fair to hold the 1,000- 
pound beauty. The pail at right turned out to be a good idea. 

WNEW Signs Commercial AP Contract 
For Both Sponsored^ Sustaining News 

Federal Tribunal 
Hears Appeals in 
Recording Ruling 

RCA, WNEW and Whiteman 

Argue Interests of Each 

APPEALS of RCA Mfg. Co., Paul 
Whiteman and WBO Broadcasting 
Co., operator of WNEW, New York, 
from the decision of Justice Vin- 
cent L. Leibell in the Federal Dis- 
trict Court in New York regarding 
the right of manufacturers and 
performers to restrict the use of 
their records on the air, were 
heard June 17 by the U. S. Circuit 
Court of Appeals in New York, 
which reserved decision on the ap- 
peals. Justices Learned Hand, 
Charles E. Clark and Robert P. Pat- 
terson heard the more than two 
hours of argument from attorneys 
for the three appellants. 

Decision of Judge Leibell, issued 
July 24, 1939 [Broadcasting, Aug. 
1], found that RCA possessed a 
"civil right of a pecuniary nature" 
which was violated when its rec- 
ords were broadcast without per- 
mission and that Whiteman "be- 
cause of his unique interpretations 
of musical selections, had a com- 
mon law property right in his ren- 
ditions," which was also violated 
by unauthorized broadcasting of 
his records. 

Errors Claimed 

RCA was granted permanent in- 
junctive relief against WNEW and 
Whiteman was also granted an in- 
junction against the station for rec- 
ords made by him under one con- 
tract in which he had expressly re- 
served the broadcasting rights. Rec- 
ords made under other contracts, 
in which Whiteman has not made 
such reservations, were controllable 
only by RCA, the court ruled. 

David M a c k a y, representing 
RCA, stated that while the decision 
of the lower court was generally 
correct, it contained two errors: Its 
failure to allow RCA's claim to a 
common law property right by vir- 
tue of its "intellectual and artistic 
contribution" to its records, and 
the injunctive relief granted White- 
man despite the fact that this was 
not requested in his answer to 
RCA's suit. 

Asked by Judge Hand if there 
were any legal precedent for the 
claim that the contribution of the 
recording company to a record is 
artistic as well as mechanical, 
Mackay said that there was no de- 
cision on this point, but cited cases 
concerning the contribution made 
by a photographer in taking a pic- 
ture, which he said was comparable 
to the part played by the recording 
company in making a record. 

On behalf of WNEW, Col. Joseph 
M. Hartfield of White & Case, 
charged RCA and Whiteman with 
attempting to use the courts to se- 
cure "eternal monopolies", despite 
the fact that they had repeatedly 
failed to get from Congress even 
the limited monopoly of copyright 
protection. If this monopoly is 
granted, he said, many small sta- 
tions will be driven out of business 
as "they cannot exist without re- 
corded music." Already, he stated, 
the radio industry is paying some 
$4,000,000 a year to ASCAP for the 
right to broadcast music, and now 
the recording companies and artists 
are making further demands which 
would result in forcing stations to 
{Continued on page 58) 

FIRST New York station to sign 
a full commercial contract for 24- 
hour service from the Associated 
Press, with the right to use this 
news for either sustaining or spon- 
sored programs, is WNEW, in 
whose newsrooms Class A AP print- 
ers were installed June 24. 

Contract, negotiated through the 
New York Daily News, an AP mem- 
ber, was signed by Miss Bernice Ju- 
dis, managing director of WNEW, 
and W. J. McCambridge, assistant 
general manager of AP. It runs 
for one year, with option of re- 
newal, and calls for a specified min- 
imum payment to AP, plus a per- 
centage of the net revenue derived 
from the sale of news programs to 

Station will start using AP serv- 
ice following the conclusion of its 
present contract with International 
News Service, to which the station 
has given a 30-day notice. 

Double Credits 

News broadcast under sponsor- 
ship will be credited to both the 
newspaper and the press associa- 
tion, it is understood under a liber- 
alization of the earlier AP rules, 
which insisted that news broadcast 
on a sustaining basis be credited to 
AP, but denied the use of the AP 
credit line in connection with spon- 
sored programs. The WNEW con- 
tract is also one of the earliest to be 
based on a percentage of sales. Most 
of AP's radio contracts, all of which 
must be placed through member 
publishers, are based on a percen- 
tage of the paper's wire and gen- 
eral charge assessment, a 5% sur- 
charge being made for sustaining 
radio use of AP news and a 25% 
surcharge placed on its commercial 
use on the air. 

More than 50 stations are now 
getting AP news on a commercial 
basis, it was stated at AP head- 
quarters, about three-fourths of 
that number being stations owned 
by member papers and the remain- 
der getting it through members as 
in the case of WNEW and the 
Daily News. Something over 100 
stations have sustaining contracts 
with AP, most of them being owned 
by members. 

No plan to make AP news avail- 
able to network sponsors has yet 
been perfected, it was stated, al- 
though the matter is being given 
given serious attention by AP 
executives. It is understood that 

suggested methods for commercial 
network use include both the ex- 
clusive sale of the right to use AP 
news to one network and the gen- 
eral sale to any network desiring 
such service. Since the stations 
owned by AP members are affiliat- 
ed with all the major networks, it 
is believed the final decision will 
be to make the news available on 
a non-exclusive basis. 

The AP management is also con- 
sidering the problem, of processing 
its news for radio, a step that has 
been requested by many of its sta- 
tion owning members. While such a 
move, entailing as it does estab- 
lishing a special radio wire, would 
add to AP's expenses, it is be- 
lieved it will be taken in the near 
future as a necessary part of the 
process of developing an AP serv- 
ice for radio that will be properly 
competitive with services now 
offered by other news agencies. 

With the solution of the commer- 
cial sale of news to the networks 
will probably come a dropping of 
the sustaining service currently of- 
fered by AP on a "public service" 
basis. Developed by AP with the 
discontinuance of the service for- 
merly offered cooperatively by all 
press associations through the 
medium of the Press Radio Bureau, 
this service provides for several 
five-minute news summaries daily 
(originally two, morning and eve- 
ning, but recently stepped up to 
three or four), offered as a pub- 
lic service to broadcasters with no 
charge except for the actual costs 
of ticker service. 

At present these public service 
bulletins are being broadcast by 
NBC and MBS, the latter receiving 
it from Chicago through an ar- 
rangement made by the Chicago 
Tribune, AP member and owner of 
WGN. In addition to WEAF and 
WJZ, NBC Red and Blue key sta- 
tions in New York, and to WOR, 
MBS key there. New Yorkers may 
get AP news three times a day 
from WQXR under the same ar- 
rangement. WQXR also broadcasts 
a nightly news program. Tomor- 
row's Headlines, through an ar- 
rangement with the New York 
Herald-Tribune, which supplies the 
station with ten minutes of news 
from the front pages of its early 
editions, including stories collected 
by its own staff writers and from 
its press services. This program is 
currently sponsored by J. B. Wil- 
liams Co. for its shaving cream. 

Oberstein Named 
In RCA's Reply 

Counter -Suit Seeks Damages 
From Former Employe 

DAMAGES of $173,000 plus inter- 
est are asked of Eli E. Oberstein, 
president of United States Record 
Corp., New York, by RCA Mfg. Co. 
in its answer to a $400,000 damage 
suit filed by Oberstein against 
Glenn Miller, orchestra leader, and 
RCA in the New York Supreme 
Court, June 10. Damages are based 
on charges that Oberstein, while 
employed by RCA, defrauded the 
company of more than $23,000. 

Oberstein's suit claims that Mill- 
er failed to abide by an exclusive 
agreement to record for Oberstein, 
made February 27, 1939, and that 
RCA, knowing of that contract, got 
Miller to record for them under a 
contract dated April 3, 1939. Ober- 
stein asks damages of $150,000 
from Miller and of $250,000 from 

Fraud Claimed 

In their answers, filed June 24, 
Miller and RCA state that "until 
on or about Feb. 27, 1939, and for 
many years prior thereto," Ober- 
stein was employed by RCA in 
charge of securing performing ar- 
tists to record for this company; 
that in January of 1939 Miller 
asked Oberstein to get him a term 
contract with RCA, but that Ober- 
stein said he was leaving the com- 
pany and was then forming a new 
company, tentatively named "Disc 
Co.," in Chicago which would con- 
trol 150,000 coin-operated phono- 
graphs and if Miller would sign 
with his company his records would 
be placed on all of these machines; 
that Miller signed a contract with 
blanks left for the name of the 
company when it was finally de- 
cided upon and for a date to be sub- 
sequent to the formation of the 
company; that the company was 
never formed; that Oberstein 
"wrongfully and fraudulently" in- 
serted his own name in the blank 
space and the date of Feb. 27, 1939, 
and that since the Disc Co. was 
never formed, the conditions of the 
agreement were not fulfilled and 
Miller was under no obligations to 
perform for Oberstein. 

RCA's answer further alleges 
that while in RCA's employ Ober- 
stein "willfully and wrongfully en- 
tered upon a systematic scheme and 
plan designed to cheat, defraud 
and deprive" RCA of both the serv- 
ices of artists and its money and 
property for his own benefit. As 
proof of this charge, the answer 
cites Oberstein's attempt to get 
Miller to work for him rather than 
for his then employer, RCA, and 
also that while on recording trips 
for the company Oberstein pur- 
chased recording rights for himself 
and, through use of ficticious 
names, resold them to RCA. 

RCA asks the court to place in 
trust for RCA any benefits the court 
may find the plaintiff to be entitled 
to; to enjoin the plaintiff from as- 
serting any rights to Miller's serv- 
ices; for actual damages of $23,- 
173.15 and punitive damages of 
$150,000 plus interest, and to dis- 
miss Oberstein's complaint against 
RCA. Attorney for Oberstein is 
Max D. Steuer. RCA is represent- 
ed by the firm of Diamond, Rabin, 
Botein & Mackey. 

Page 26 • July 1, 1940 

BROADCASTING • Broadcast Advertising 





ETROIT business and industrial indices 
have already climbed high this year. 

Now, as the United States moves to secure 
its defenses, more than ever all eyes are turned 
on America's fourth city where many addi- 
tional millions will be spent in an even greater 
industrial program. 

WWJ time sales are reflecting the im- 
proved conditions in this increasingly prosper- 
ous area with the highest totals in this station's 
20-year history. For with advertisers, as with 
radio listeners in Detroit — WWJ gets first call. 

Have you made WWJ a must on your fall 
and winter schedules? 

National RepresentaflY»s 

George P. Hollingbery Company 

New York •:• Chicago •:- Atlanta 
San Francisco -:- Los Angeles 




BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 

Hint of Commercial Television 
Noted in FCC License Grants 

'Monopoly' Would Be Avoided Under New Ruling; 
Agreement on Engineering Standards Sought 

GIVING ONLY a promise of ul- 
timate commercial operation of 
television, the FCC June 18 an- 
nounced tentative approval of 23 
applications for television stations, 
distributing them to avoid what it 
called "monopolistic practices". 

Despite the promise of full com- 
mercial status when the industry 
has developed uniform transmis- 
sion standards, applicants found 
little solace in the Commission's 
latest video action. It was another 
in a series of moves by the Com- 
mission cropping from its action of 
May 23, when it suspended pre- 
viously adopted rules proposing 
"limited commercial operation" be- 
ginning Sept. 1. The suspension, 
which brought a deluge of Con- 
gressional and press criticism, was 
based on the contention that RCA 
was unduly retarding general tele- 
vision development by its inten- 
sive merchandising and sales cam- 
paign in New York. 

Seek an Understanding 

Privately, it was predicted in 
Commission quarters that engi- 
neers of the industry would be 
called together soon in the hope of 
reaching an amicable understand- 
ing on uniform transmission stand- 
ards, after which the Commission 
would promptly authorize full com- 
mercial television. But, it was 
pointed out, as things stand now, 
television is still in the experi- 
mental category under the rules. 

Some skepticism was expressed 
in the industry regarding immedi- 
ate heavy investment by station ap- 
plicants in line with the Commis- 
sion's tentative authorizations, par- 
ticularly in view of world condi- 
tions and the possible economic in- 
fluence of the European war. The 
general situation, plus the lack of 
authorization whereby licensed 
transmitters would be enabled to 
recapture at least a portion of 
their investment and costs, was 
seen as a possible deterrent in any 
large-scale building operations. 

Moreover, engineers have averred 
that video equipment has not yet 
been developed for use on the high- 
er channels allotted to television 
and this likewise might retard 
prompt building and development 
of stations assigned to those bands. 
The new rules parallel closely 
those originally adopted by the 
FCC, except for the commercial 
ban and for the total elimination 
of the so-called Class II station 
category, or those transmitting reg- 
ular programs with authorization 
to recapture program costs. The 
rules also are considerably shorter, 
since all provisions relating to 
Class II stations have been re- 

To guard against "monopoly", 
the rules prescribe that no person 
shall directly or indirectly con- 
trol or operate more than three 
stations in the "Group A" alloca- 
tions, comprising the seven chan- 
nels regarded as workable today. 
Moreover, it is specified that no 

persons shall directly or indirect- 
ly control in this group more than 
one station which will serve the 
same general service area. These 
provisions apply only to stations 
which transmit programs for pub- 
lic reception, since there is also a 
provision for stations which will be 
used primarily for laboratory re- 
search or training and will not be 
required to put on a regular pro- 
gram service. 

Precedence for FM 

In its latest action, the FCC 
again gave precedence to FM which 
was accorded the original No. 1 
television channel in the alloca- 
tions of May 20 authorizing full 
commercial operation of FM. Un- 
der the new allocations, former 
television channel No. 2 (50-56 
mc.) becomes television channel No. 
1. The new channel No. 2 ranges 
from 60-66 mc. Channel 3 (66-72 
mc.) through channel 7 (102-108 
mc.) all remain the same. These 
seven channels constitute Group A. 
In Group B there are 11 bands of 
6,000 kc. each set aside for tele- 
vision but these are not regarded 
as presently workable except for 
relay purposes in view of lack of 
equipment. In Group C it is pro- 
vided that any 6,000 kc. band above 
300 mc, excluding the band 400-401 
mc, may be used for television. 

In announcing tentative approv- 
al of the 23 applications, the FCC 
also stated it will consider 19 re- 
maining applications and outstand- 
ing licenses "in the immediate fu- 
ture". Of the latter 19, there are 
15 new applications and four exist- 
ing licensees under the old rules 
and regulations. In each instance, 
the Commission said, the appli- 
cant may supplement his applica- 
tion and make satisfactory show- 
ing that a grant will result in en- 
gineering work which will tend to- 
ward the development of a uniform 
system of transmission standards 
of acceptable quality. 

Of the 23 stations tentatively 
granted, all but five are authorized 
to furnish television programs to 
the public, with the others to en- 
gage in laboratory research. The 
Commission said that when the in- 
dustry has developed uniform 
transmission standards offering a 
satisfactory level of performance 
"these standards will be adopted by 
the Commission as a basis for reg- 
ular commercial television opera- 
tion." Meanwhile it added that 
"every television station licensee 
will undertake to carry on stibstan- 
tial research and experimentation 
on the different engineering prob- 
lems and to assist in the develop- 
ment of television for widespread 
public service." It observed that 
with the completion of the project- 
ed stations "this country will have 
far more television broadcast sta- 
tions than any other nation in the 

The motion picture theatrical in- 
dustry was amply provided for in 
the tentative grants, with a half- 

IN THE first demonstration of the 
"television-telephone" at the Gen- 
eral Motors World's Fair exhibit, 
Charles F. Kettering, GM vice- 
president, appears on the screen 
while talking with Ernest L. Foss, 
RCA engineer. 

Television - Telephone 
Is Shown by RCA, GM 

FIRST public demonstration of 
"television-telephone" was staged 
June 17 at the formal opening of 
the Previews of Progress show at 
the General Motors New York 
World's Fair exhibit. Set up by 
RCA television and GM Research 
Laboratories engineers, the appara- 
tus consists of a standard portable 
television transmitter or "jeep" 
connected by coaxial cable with a 
12-inch screen experimental tele- 
vision receiver. A push-button tele- 
phone is coordinated with the tele- 
vision circuit so that when the 
telephone instrument is lifted at 
the receiving end, the image of the 
person answering the call flashes 
on the screen. 

According to GM officials, the ap- 
paratus could be used to transmit 
information of a secret nature in- 
tended only for the ears of a specific 
individual, and with the addition of 
television broadcasting equipment 
using ultra-shortwave frequencies, 
the television-telephones could be- 
come as widely used in the future 
as the present-day phone service. 

dozen authorizations going to in- 
terests either directly or indirect- 
ly associated with such operations. 

The remainder of the authoriza- 
tions were to established broadcast 
organizations or manufacturing 
companies, with two schools among 
those authorized to engage in lab- 
oratory work. In New York, NBC 
was accorded channel No. 1, CBS 
No. 2 and Bamberger Broadcast- 
ing Service (WOE) No. 6 (96,102 
kc). Allen B. DuMont Laborator- 
ies, in which Paramount holds a 
substantial interest, was accorded 
No. 4. 

In Chicago, Zenith Radio Corp. 
was given No. 1, Balaban & Katz, 
theatrical company, No. 2 and NBC 
No. 5. 

Don Lee Broadcasting System 
was given No. 1 in both Los Ange- 
les and San Francisco. Hughes Tool 
Co., headed by Howard Hughes, 
noted aviator and manufacturer, 
who also is understood to have mo- 
tion picture connections, was given 
No. 2 both in Los Angeles and 
San Francisco. Television Produc- 
tions Inc., said to be controlled by 
Paramount, was given No. 4 in 
Los Angeles. 

DuMont was given No. 1 in 
Washington and NBC No. 2 in the 
capital city. 

In Philadelphia, Philco was giv- 
en channel No. 3 and WCAU No. 5. 
However, RCA in Camden, across 
the river from Philadelphia, was 
given No. 5 on a laboratory basis. 

In Cincinnati Crosley Corp., 
operating WLW-WSAI, was given 
the choice No. 1. General Electric 
Co. was given No. 3 in Albany. 

Laboratory research licenses ten- 
tatively were awarded to Philo T. 
Farnsworth for Fort Wayne on 
channel No. 3; to Purdue U„ West 
Lafayette, Ind., for No. 3; to Du- 
Mont at Passaic, N. J., for No. 4, 
and to Iowa State U, Iowa City, 
for No. 1 and 12. 

Others to Be Considered 

Pending applications which the 
Commisison said it would consider 
upon satisfactory showings ar^ 
those of: Boston Edison Co., Bos- 
ton; R. B. Eaton, Des Moines; 
Travelers Broadcasting Service 
Corp. (WTIC) and WDRC, both of 
Hartford ; Midland Broadcd»sting 
Co., (KMBC) Kansas City; Earl 
C. Anthony (KFI-KECA), May 
Department Stores and LeRoy's 
Jewelers, Los Angeles; Milwaukee 
Journal (WTMJ) ; Kansas State 
College, Manhattan, Kans.; Met- 
ropolitan Television Inc., New 
York; NBC, Philadelphia; Henry 
Walczak, Springfield, Mass.; Grant 
Union High School, Sacramento, 
and KSTP, St. Paul. All of the 
foregoing are for program trans- 

In addition, the laboratory re- 
search applications of General Tel- 
evision Corp., Boston, Iowa State 
U, Iowa City, First National Tele- 
vision, Kansas City, and Radio Pic- 
tures Inc (WQXR, New York), 
also await amendment prior to 

FCC's Statement 

In its formal announcement ac- 
companying the new rules, the FCC 

"All licenses vdll be on a basis 
of research and experimentation 
tending to promote the development 
of television and to assist the en- 
gineers of that industry to reach 
an agreement upon uniform trans- 
mission standards which will per- 
mit the early and general commer- 
cialization of television. Until ac- 
cord is reached on this vital point, 
no charges — either direct or indi- 
rect—may be made for the trans- 
mission of any type of television 

"In order to put to the fullest 
possible piiblic use the 18 regular 
channels (50,000-108,000 and 162,- 
000-294,000 kc) plus any 6,000-kc 
band above 300,000 kc (excluding 
400,000-401,000 kc), made available 
to television under Commission Or- 
der No. 67, the Commission will 
not, except for extraordinary 
cause, authorize any one television 
broadcast station to use more than 
one channel in the main seven 
channels constituting Group A 
(50,000-108,000 kilocycles). 

"At the same time, the Com- 
mission stipulates that no person, 
directly or indirectly, shall oper- 
ate or control more than three pub- 
lic programming television stations 
in this important group of chan- 
nels, or operate or control more 
than one such station in the same 
service area. This, however, does 
not apply to stations which do not 
(Continued on page 68) 

Page 28 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

'The present world situation makes men almost 
seem futile. The Radio Pulpit gives hope and 
encouragement to those who need it most. " 

"As faithful listeners to the Catholic Hour. . . 
we feel a deep obligation for your generosity . . . 
in making this broadcast possible. " 

''Our sincere appreciation for the exceptionally 
fine Passover Festival program. " 

"Thank you for the pleasure you have given me 
and many other shut-ins. " 

"Sincere thanks for all the time your corpora- 
tion gives to religious programs, ivhether Jewish 
or Gentile. Catholic or Protestant. 



With the world in a state of turmoil, new thousands each 
day are finding solace and peace in worship . . .Thousands 
whose circumstances make going to church or temple im- 
possible . . . Thousands, who, as a result, have turned to 
NBC's religious broadcasts. 

Ever since its inception, NBC has brought to American 
homes religious services for all faiths. And that this public 
service has proved beneficial to listeners may be seen from 
the thousands of letters they send us each week. 

Excerpts from some recent mail are provided above. We 
are proud to be so ably serving so many. For to NBC, re- 
ligious programs are a public service and we present them 
with the sincere belief that in this way radio serves the 
public interest. 


World's Greatest Broadcasting System 
A Radio Corporation of America Service 


IN JUST THREE days, Lieut. James E. Cox, formerly of WKY, Oklahoma 
City, organized a Recruiting Day Parade in Miami and started a radio 
recruiting drive that brought high praise from Army authorities. Here 
Capt. James R. Williams, Miami recruiting officer, describes plans to 
Southeastern Florida radio executives. Left to right are R. D. Tigert, 
manager, WFTL, Fort Lauderdale; Capt. Williams; Charles Green, pro- 
gram director, WIOD, Miami; John McCloy, manager, WKAT, Miami 
Beach; Norman MacKay, manager, WQAM, Miami; Recruiting Sergeant 
Ozzie Wilson; Lieut. Cox, who brought the operators together. 


Southern Flonda Stations Quickly Beat Quota 
As Campaign Gets Professional Touch 

Horizontal Boost 
To 940 kc. Group 

10 Stations Get 5 kw. Night; 

WAAT Is Awarded Fulltime 

HORIZONTAL increases in power 
for stations on the 940 kc. channel, 
three of which procure 5,000 watts 
fulltime and the fourth 1,000 watts 
fulltime in lieu of a 500-watt day- 
time assignment, were approved 
June 25 by the FCC along with six 
other 5,000-watt authorizations. Co- 
operative development of directive 
antenna systems which will enable 
each station to increase substan- 
tially its coverage pattern, particu- 
larly at night, while at the same 
time avoiding interference, made 
the horizontal boost possible. 

Stations benefitting from the 940 
boosts are WAVE, Louisville; 
WDAY, Fargo, N. D., and WCSH, 
Portland, Me., all of which are au- 
thorized to go to 5,000 watts full- 
time. WAAT, Jersey City, now op- 
erating with 500 watts daytime on 
940, was given an increase in pow- 
er to 1,000 watts with fulltime. All 
of the stations are represented by 
Paul M. Segal, Washington at- 

In a press release June 25 the 
FCC said that through the medium 
of the Commission, the stations 
"worked out a directional antenna 
that will enable them to cover more 
territory yet, at the same time, not 
'collide' with one another's trans- 

Other Boosts 

At its meeting June 25, the FCC 
also granted six other stations in- 
creases in power to 5,000 watts un- 
limited time. Those accorded con- 
struction permits were WHK, 
Cleveland, on 1390 kc, with direc- 
tional antenna; KLRA, Little Rock, 
on the same frequency and under 
similar construction; WFBM, In- 
dianapolis, on 1230 kc. with a direc- 
tional antenna; KGBX, Springfield, 
Mo., on 1280 kc. with a directional 
antenna; KABR, Aberdeen, S. D., 
on 1390 kc, with a directional an- 
tenna, and WNEL, San Juan, P. R., 
on 1290 kc with antenna changes. 

At its meeting June 18, the FCC 
granted KFH, Wichita, an increase 
in power from 1,000 to 5,000 watts, 
on 1300 kc. using a directional an- 
tenna. WNLC, New London, Conn., 
and KDB, Santa Barbara, Cal., were 
granted increases in night power 
from 100 to 250 watts on 15U0 kc. 

GETTING squarely behind the 
U. S. Army recruiting drive, South- 
ern Florida radio stations received 
official plaudits for bringing about 
the phenomenal success of the cam- 
paign for Army recruits in that 
area. Through unstinting coopera- 
tion by five Southern Florida sta- 
tions, the Miami recruiting station 
by mid-June had exceeded its quota 
and was working on an open-quota 
basis, establishing an example that 
drew nationwide attention in Army 
circles and putting the Miami sta- 
tion in front of all other stations in 
the Fourth Corps Area. 

Much of the credit for the suc- 
cessful Miami drive was given to 
Lieut. James E. Cox, a reserve of- 
ficer and formerly publicity direc- 
tor of WKY, Oklahoma City, by 
Capt. James R. Williams, recruit- 
ing officer for Southeastern Florida. 
Lieut. Cox, vacationing in Florida, 
volunteered his services to Capt. 
Williams on June 11. Within a 
three-day period he contacted all 
station operators in the Miami area 
and secured virtually carte blanche 
cooperation, revised and livened up 
the hackneyed spot announcements 


supplied by the War Department, 
and organized a "Recruiting Day 
Parade" which was held June 14 in 
conjunction with Flag Day. 

Advised that stations would ap- 
preciate tips for special events 
pickups, Capt. Williams and Lieut. 
Cox arranged several features. 
WIOD sent its mobile unit to the 
Union Depot to interview a group 
of departing recruits. WQAM 
turned its studios into a recruiting 
office for one night and broadcast 
an actual enlistment procedure, 
ending with applicants taking the 
oath of enlistment. WFTL, Fort 
Lauderdale, also carried the pro- 
gram, along with a similar one of 
its own three days later. WJNO, 
West Palm Beach, also duplicated 
the feature. WKAT, Miami Beach, 
carried a series of interviews with 
ex-soldiers who were re-enlisting. 

The June quota of 28 was filled 
by the evening of June 14 and 42 
other enlistments were taken and 
held until the following day, when 
an unlimited quota for the Miami 
station was announced by the Corps 
Area commander. At a conference 
held June 17 officials of the five 
stations pledged full support and 
cooperation in the continuing drive 
and agreed to allow rebroadcasts 
of each other's programs. Attend- 
ing' the meeting, believed the first 
of its kind, were Martin Wales and 
Charles Green, of WIOD; John 
McCloy and Al Hanlon, WKAT; 
Norman MacKay, WQAM; R. D. 
Tigert and Bill Johns, WFTL, and 
Reginald Martin, WJNO. 

Spots Refurbished 

On June 1 Capt. Williams was 
given a quota of 28 recruits by 
June 30. Instructions sent by the 
commander of the Fourth Corps 
Area advocated calls to station 
managers and cooperation with 
them, and mimeographed spot an- 
nouncements prepared by the War 
Department also were enclosed. 
Station managers proved anxious 
to do anything they could to aid 
the drive, virtually letting him 
write his own ticket as to time and 

In addition to the spot announce- 
ment campaign, which started im- 
mediately, Capt. Williams himself 


HAVING as its slogan "It's WARM 
in the Heart of the Anthracite," 
the new WARM, Scranton, Pa., 
authorized for construction last 
January by the FCC, began oper- 
ating June 15 under the manage- 
ment of Lou Poller, former mer- 
chant of Jessup, Pa., who owns the 
station with Martin F. Memolo, at- 
torney. The station, RCA equipped, ) 
operates with 250 watts on 1370 kc, { 
and was erected under the super- J 
vision of Frank Marx, chief engi- 
neer of WMCA, New York, and 
Dr. Frank Kear, of the Washing- 
ton Institute of Technology. 

The staff includes Charles R. 
Capps, formerly of WMCA, pro- 
gram director; Lawrence Menkin, 
formerly with WLW and WXYZ, 
production and continuity chief; 
Hal Barton, formerly of WIP and 
WTNJ, announcer; Alan Taulbee, 
formerly of NBC and WDBO, an- 
nouncer; John L. Sullivan, former- [ 
ly with NBC, WTAG and WORC, 
announcer; Robert Shepard, form- ; 
erly with WHN, WEVD, WCNW ! 
and Muzak, announcer; Richard 
Dunham, formerly of WCNW and 
Muzak, announcer; Ferdinand Liva, 
formerly concert master of the 
Scranton Philharmonic Orchestra, 
musical director; Maynard Fischer, 
of Harrisburg, staff organist. 

On the sales staff are Al Charles, 
formerly with United Lacquer 
Corp. and Fabro Chemical Co.; 
Joseph Field, formerly with Radio 
Transcription Co. of America, 
Langlois & Wentworth and WBTH, 
Williamson, W. Va. ; Emanuel Gelb 
and Joseph Dobbs. Chief engineer 
is Adolph Oschmann, until recently 
chief engineer of WQAN, Scranton, 
and his staff includes Earl Gress, i 
formerly of WBAX; S. Thomas 
Percival, formerly of WPG and 
WCAU; Ross Parker, formerly of 
WGBI; Francis McKernon, former- 
ly of WGBI, and John Quinn, recent 
Notre Dame graduate. UP news 
and NBC Thesaurus library are 

Certo Spots 

York, throughout the month of 
June is conducting a campaign of 
thrice-daily spot announcements for 
Certo, bottled fruit pectin, on New 
York State stations. The campaign 
ties in with the strawberry season 
by promoting Certo as an aid in 
making strawberry jelly. Stations 
are WIBX, Utica; WSYR, Syra- 
cuse; WHEC, Rochester; WGR, 
Buffalo, WNBF, Binghamton, and 
WE NY, Elmira. Agency is Benton 
& Bowles, New York. 

MBS on June 23 started American i 
Radio Warhlers as a summer sustain- ' 
ing feature, Sundays at 2 p. m. The j 
program has been sponsored every [ 
winter by American Bird Products, , 
Chicago. This fall the company re- i 
sumes sponsorship of the program Oct. j 
13 on 11 MBS stations. j 

started a series of talks on WQAM 
and WIOD in Miami. Results were 
fair, but not up to what was ex- 
pected, and the recruiting officer 
was so occupied with sundry duties 
and public appearances that the ra- 
dio angle was being only partially 
developed. At this point Lieut. Cox 
volunteered, and after analyzing 
the spot announcements and speech- 
es advised that the old "Earn While 
You Learn" approach be discarded 
and a more realistic "face the facts" 
theme be adopted. This was done. 

UNCLE SAM'S' armed forces threw up a sandbag barricade in front of 
the KYW Bldg., Philadelphia, as part of the defense recruiting program. 
Here Bill Lang, KYW announcer, interviews enlisted men and recruits 
in a daily five-minuter, with a p. a. system carrying the program nearby. 

Page 30 • July 1, 1940 

BROADCASTING • Broadcast Advertising 




BROADCASTING • Broadcast Advertising 

July J, 1940 • Page 31 

39 New Stations Authorized by the FCC 

During First Six Months of 1940 

* Asterisk indieates station reported on the air. 
t Dagger indicates call letters not yet issued. 

Survey's Sample 
Upheld by Check 

Calls Doubled in Confirming 

Adequacy of Interviews 

NINE O'CLOCK was the peak lis- 
tening hour and Kate Smith Hour 
the favorite program of radio lis- 
teners in the New York metropoli- 
tan area during the evenings of 
April 12 and May 10, according to 
a survey made for WOR, Newark, 
by C. E. Hooper Inc. Purpose of 
the study, which covered the second 
Friday evening of each month, 
from 6 to 10:30, was to check the 
adequacy of the sample normally 
used by the Hooper organization in 
its WOR studies. 

Normally 10 interviewers are 
used: One in Westchester, two in 
northern New Jersey, three in 
Queens and four in Brooklyn, the 
combination averaging about 150 
calls per quarter-hour period per 
evening, or 300 for the two evenings 
included in each report. To satisfy 
themselves and their advertisers 
that this sample gave a true picture 
of audience distribution among the 
major New York stations, WOR's 
statisticians asked the research or- 
ganization to use 10 additional in- 
terviewers on the two evenings, 
checking the results obtained by 
the regular group against the com- 
bined reports. 

Similar Results 

Averaging the sets in use over 
the entire 6-10:80 period showed the 
regular interviewers found 34% of 
all sets were in use, while the com- 
bined regular and additional inter- 
viewers found 33.2%. Of these, the 
original interviewers found an 
average of 21.3% tuned to WOR; 
the enlarged sample showed 21% 
tuned to WOR. These results, show- 
ing no substantial difference when 
the sample was doubled, indicates 
that the original sample is large 
enough to give a true picture, says 
WOR, quoting the statistical rule 
that "a sample is said to be suffici- 
ent when by adding to it you do not 
change the results materially." 

Method used, that of coincidental 
telephone calls, was the same on 
both evenings, with calls placed 
through the same exchanges and 
covering the same time periods of 
each evening, the second Friday in 
each month. 

While the Kate Smith Hour led 
the field, with an average of 49.9% 
of the total listening audience from 
8 to 9, and such well established 
programs as the Lone Ranger 
(33.0% of all listeners) and Amos 
and Andy (30.7%) were among the 
most popular programs, the out- 
standing classification of program 
is shown to be the news and news 
commentary type. Raymond Gram 
Swing, at 10 p.m., garnered 46% 
of the listening audience. Lowell 
Thomas, at 6:45, was tuned in by 
42% of all sets in use, while another 
17.8% at the same time were lis- 
tening to reports from Europe on 
the World Today roundup. Edwin 
C. Hill, at 6, had an audience of 
38.4% of sets in use; Transradio 
news, at 6:30, had 34.8%; Gabriel 
Heatter, at 9, had 33.8%. 

ARTHUR R. BURROWS, since 1925 
secretary-general of the International 
Broadcasting Union at Geneva, Swit- 
zerland, has left that post to become 
temporary director of the British 
Broadcasting Corp. at Newcastle. The 
vacancy is to be filled by a Swiss. 


*WJHO, Opelika — Licensed to Opelika- 
Auburn Broadcasting Co. ; partnership of 
Thomas D. Samford Jr., attorney ; Yetta G. 
Samford, insurance man ; J. H. Orr, auto 
dealer ; C. S. Shealy, cotton broker. Granted 
Jan. 10 ; 100 watts night and 250 day on 
1370 kc. 


KPHO, Phoenix — CP issued to M. C. Eeese, 
president, Mutual Benefit Society of Phoe- 
nix. Granted Jan. 25 ; 100 watts night and 
250 day on 1200 kc. 


KMYC, Marysville — CP issued to Marys- 
ville-Yuba City Broadcasters, Inc. ; Horace 
E. Thomas, publisher of Marysville <fe Yuba 
City Appeal-Democrat, president, 50% 
stockholder ; Hugh McClung, president of 
the Merced Sun-Star, treasurer, 49.5% ; 
Peter McClung, sercretary of the Merced 
Sun-Star, vice-president, .5%. Granted Jan. 
18 ; 100 watts on 1420 kc. 


WINX, Washington — CP issued to Law- 
rence J. Heller, attorney. Granted Feb. 13 ; 
250 watts on 1310 kc. 


WLOF, Orlando — CP issued to Hazelwood 
Inc. ; George B. Hills, civil engineer, secre- 
tary-treasurer, 69 shares ; George A. Hazel- 
wood, Jacksonville, president, 21 shares ; 
Wm. Joe Sears, Jacksonville, vice-president, 

10 shares. Granted Feb. 20 ; 250 watts on 
1200 kc. 


tNEW, Albany— CP issued to Herald Pub- 
lishing Co., publisher of the Albany Herald; 
H. T. Mcintosh, president. Granted June 
25 ; 1,000 watts daytime on 1230 kc. 
WGGA, Gainesville— CP issued to Gaines- 
ville Broadcasters ; partnership of Henry 
Estes, department store owner ; Austin 
Dean, owner of the Gainesville Eagle 
weekly; L. H. Christian, hardware mer- 
chant. Granted May 28 ; 250 watts on 
1210 kc. 

WBML, Macon — CP issued to Middle 
Georgia Bcstg. Co. ; E. D. Black, cotton 

011 manufacturer, president, 50 shares ; E. 
M. Lowe, electrical contractor, vice-presi- 
dent, 50 shares ; E. G. McKenzie, cotton 
oil manufacturer, secretary-treasurer, 50 
shares ; Mrs. Martha Faulk Lowe, 50 shares. 
Granted May 21 ; 250 watts on 1420 kc. 
WGOV, Valdosta— CP issued to E. D. 
Rivers, Governor of Georgia. Granted Feb. 
7 ; 100 watts night and 250 day on 1420 kc. 
WDAK, West Point— CP issued to Valley 
Bcstg. Co. ; partnership of L. J. Duncan 
Leila A. Duncan, Effie H. Allen, Josephine 
A. Keith and Aubrey Gay, theatre chain 
owners. Granted May 16 ; 250 watts on 1310 


WBOC, Salisbury — CP issued to the Penin- 
sula Broadcasting Co. ; 3,150 shares of stock 
owned by 29 persons, including John W. 
Downey, State bank commissioner, presi- 
dent, 350 shares ; William F. Allen, banker 
and nurseryman, vice-president, 250 shares ; 
John T. Holt, local oil company manager, 
treasurer, 150 shares ; Albert W. Ward, 
attorney and secretary of State tax com- 
missioner, secretary, 100 shares. Granted 
April 13 ; 250 watts on 1500 kc. 


WLAV, Grand Rapids — CP issued to 
Leonard A. Versluis, commercial photog- 
rapher and former part owner of WJIM, 
Lansing. Granted May 28 ; 250 watts on 
1310 kc. 

WGRB, Grand Rapids— CP issued to Grand 
Rapids Bcstg. Corp. ; Boyce K. Muir, drug 
store chain owner, president, 25% stock- 
holder ; Harrison L. Goodspeed, amusement 
and real estate investments, treasurer, 25% ; 
Albert L. Birdsall, stockholder and plant 
manager of local brass company, 25% ; 
Siegel W. Judd, lawyer, secretary, 25%. 
Each of the above having agreed to assign 
20% of their respective holdings to Angus 
D. Pfaff, radio engineer, vice-president. 
Granted June 4 ; 250 watts on 1200 kc. 


*WLOL, Minneapolis — Licensed to Inde- 
pendent Merchants Broadcasting Co. ; J. P. 
Devaney, attorney, president, 66.4% stock- 
holder ; W. A. Steifes, theatre owner, 
treasurer, 31.2% ; Thomas O. Kachel- 
macher, attorney, vice-president, 2% ; L. B. 
Schwartz, attorney, secretary, .4%. Granted 
Jan. 18 ; 1,000 watts on 1300 kc. 
KWLM, Willmar— CP issued to Lakeland 
Bcstg. Co. ; H. W. Linder, investments, 
president, 7G% stockholder ; M. R. Johnson, 
dairy business, vice-president, 10% ; L. F. 
Johnson, dairy business, treasurer, 10% ; 
V. W. Lindquist, lawyer, secretary, 4%. 
Granted May 8 ; 100 watts on 1310 kc. 


WCBI, Columbus — CP issued to Birney 
Imes, publisher of the Columbus Commer- 
cial Dispatch. Granted May 21 ; 250 watts 
on 1370 kc. 


tNEW, Omaha — CP issued to MSB Bcstg. 
Co. ; C. J. Malmsten, cattle rancher, presi- 
dent, 33 1/3% stockholder ; John K. Mor- 
rison, insurance man and realtor, part 
owner of KORN, Fremont, vice-president, 
28 1/3% ; Arthur Baldwin, insurance and 
real estate man, part owner of KORN, 
secretary-treasurer, 28 1/3% ; Clark Standi- 
ford, chief owner and manager of KORN, 
5% ; Clarence T. Spier, Omaha, 5%. Grant- 
ed June 25 ; 250 watts on 1500 kc. 


KENO, Las Vegas — CP issued to Nevada 
Bcstg. Co. ; partnership of George Penn 
Foster, Maxwell Kelch and Calvert Charles 
Applegate, all radio engineers and an- 
nouncers. Granted June 5 ; 100 watts night 
and 250 day on 1370 kc. 

KFUN, Las Vegas — CP issued to Las Vegas 
Bcstg. Co., Inc. ; Ernest N. Thwaites, pro- 
duction manager of KVSF, Santa Fe, N. M., 
vice-president and assistant treasurer, 100% 
stockholder. Granted June 5 ; 100 watts 
night and 250 day on 1420 kc. 

WFPG, Atlantic City— CP issued to Nep- 
tune Bcstg. Corp. ; A. Harry Zoog, presi- 
dent, 10 shares ; Richard Endicott, manager 
of Steel Pier, vice-president, 10 shares ; 
Adrian Phillips, hotel owner, vice-president, 
10 shares ; P. Mortimer Lewis, theatre 
operator and realtor, vice-president, 10 
shares ; Ezra Bell, hotel owner, vice-presi- 
dent, 10 shares ; Samuel Morris, lawyer, 
treasurer, 10 shares ; Benjamin Chew, 
radio engineer, secretary, 10 shares ; and 13 
others, each holding 10 shares. Granted May 
24, 1940 ; 100 watts night and 250 day on 
1420 kc. 


WCBT, Roanoke Rapids — CP issued to J. 
Winfield Crew Jr., local banker and at- 
torney. Granted Feb. 27 ; 250 watts on 
1200 kc. 


WAKR, Akron— CP issued to Summit Radio 
Corp. ; 50% of stock owned by Viola G. 
Berk, wife of S. Bernard Berk, attorney 
and electrical shop owner, secretary-treas- 
urer ; 10% by S. Bernard Berk, president. 
Granted Jan. 10 ; 1,000 watts on 1530 kc. 

tNEW, Springfield — CP issued to Radio 
Voice of Springfield Inc. ; Charles Sawyer, 
Cincinnati attorney, director, 130 out of 
250 shares ; Ronald Woodyard, manager of 
WING, Dayton, director, 70 shares ; Abe 
Gardner, merchant, president, 10 shares ; 
John Good, florist, vice-president, 25 shares ; 
Rudolph Klemperer, merchant, treasurer, 
3 shares ; Percy Rosenfield, merchant, 5 
shares ; David Kraus, merchant, 5 shares ; 
Ann Buchfirer, 2 shares. Granted June 18 ; 
100 watts on 1310 kc. 

WSTV, Steubenville— CP issued to Valley 
Bcstg. Co. ; Myer Weisenthal, furniture 
dealer, president, 5% stockholder ; Louis 
Berkman, iron and steel broker, vice-presi- 
dent, 5% ; Richard Teitlebaum, ladies wear, 
secretary-treasurer, 5%. Company has 48 
stockholders, mostly local residents, none 
having as much as 10% of stock. Granted 
May 28; 250 watts on 1310 kc. 


KODL, The Dalles — CP issued to Western 
Radio Corp. ; V. B. Kenworthy, former 
KSLM, Salem, Ore., salesman, president, 
50% stockholder ; Eva O. Hicks, vice-presi- 
dent, 25% ; T. M. Hicks, insurance and real 
estate loans, secretary-treasurer, 25%. 
Granted June 4 ; 100 watts night and 250 
day on 1200 kc. 

WCED, Du Bois — CP issued to Tri-County 
Bcstg. Co. ; 50 shares of stock held each by 
H. T. Grey, publisher of the Du Bois Courier 
and Express, president ; Jason S. Gray, 
editor of same newspaper, secretary ; W. B. 
Ross, manager of same newspaper, vice- 
president ; L. F. Mohney, general manager 
of same newspaper, treasurer, 50 shares. 
Granted May 15 ; 250 watts on 1200 kc. 
WERC, Erie — CP issued to Presque Isle 
Broadcasting Co. ; Jacob A. Young, tailor, 
president, 40% stockholder; Wm. P. Sengel, 
printer, secretary, 25% ; Gerard P. O'Con- 
nor, attorney, director, 25% ; B. Walker 
Sennett. attorney, treasurer, 5% ; Joseph 
V. Agresti, attorney, director, 5%. Granted 
March 13 ; 100 watts night and 250 day 
on 1500 kc. 

tNEW, New Kensington — CP issued to 
AUegheny-Kiski Bcstg. Co. ; C. Russell 
Cooper, president, 14.3% stockholder; Dick 
M. Reeser, mayor of New Kensington and 
real estate and insurance man, vice-presi- 
dent, 14.3% ; H. Donald Hanky, treasurer, 

EAVESDROPPING on demonstra- 
tion long distance phone calls in 
the Telephone Bldg. at the New 
York World's Fair are (left) June 
Hynd, of the NBC women's depart- 
ment, and Miss Margaret Cuthbert, 
chief of the NBC's Women's Divi- 
sion. Miss Hynd was touring the 
grounds preparatory to starting a 
series from the Fair. 

14.3% ; Frank H. Recco, city engineer, sec- 
retary, 14.3% ; W. H. Cooper, 14.3% ; Dan 
J. Zeloyle, 14.3% ; J. C. Cooper, local 
music store owner, 14.2%. Granted June 
25 ; 250 watts daytime on 1120 kc. 
♦WARM, Scranton — Licensed to Union 
Broadcasting Co. ; Martin F. Memlo, farm 
manager, president, 49.6% stockholder; 
Lou Poller, retail dry goods merchant, 
treasurer, 49.6% ; James S. Scandale, .8%. 
Granted Jan. 25 ; 250 watts on 1370 kc. 


tNEW, Pawtucket — CP issued to the 
Pawtucket Bcstg. Co. ; Howard W. Thorn- 
ley, chief engineer of WPRO, Providence, 
president, 50% stockholder ; Frank F. 
Crook, auto dealer, treasurer, 50%. Granted 
June 26 ; 1,000 watts on 1390 kc. 

tNEW, Greenville — CP issued to Textile 
Bcstg. Co. ; Robert A. JoUey. head of Nehi 
Btottling Co. of Greenvillei, president- 
treasurer, 51% stockholder; Wayne M. 
Nelson, manager and chief owner of 
WMFR, High Point, N. C, vice-president- 
secretary, 49%. Granted June 25; 250 watts 
on 1500 kc. 

WKPT, Kingsport — CP issued to Kings- 
port Broadcasting Co. ; partnership of C. 
P. Edwards, Jr., publisher of Kingsport 
Times, and Howard Long, postmaster. 
Granted Feb. 13; 250 watts on 1370 kc. 


WMVA, Martinsville — CP issued to Mar- 
tinsville Broadcasting Co. ; partnership of 
Jonas Weiland, owner of WFTC, Kinston, 
N. C, and William C. Barnes, publisher of 
the Martinsville Bulletin. Granted April 15; 
100 watts night and 250 day on 1420 kc. 

*WLOG, Logan — Licensed to Clarence H. 
Frey and Robert O. Greever ; partnership 
of Clarence H. Frey, publisher of the 
Logan Banner, and Robert O. Greever, 
mine payroll clerk. Granted Jan. 25 ; 100 
watts daytime on 1200 kc. 
WAJR, Morgantown — CP issued to West 
Virginia Radio Corp. ; Agnes J. Reeves 
Greer, secretary-treasurer, 60% ; H. C. 
Greer, steel, limestone and coke business 
and publisher of the Morgantown Dominion- 
News and Post, president, 20% ; Jane Greer, 
vice-president, 20%. Granted June 4 ; 250 
watts on 1200 kc. 

WBRW, Welch — CP issued to McDowell 
Service Company; J. W. Blakely, insurance 
man and theatre owner, president, 60 
shares ; L. E. Rogers, theatre owner, vice- 
president, 40 shares; J. R. Werness, insur- 
ance man, secretary-treasurer, 40 shares ; 
W H. Rogers, theatre owner, 10 shares. 
Granted May 15 ; 250 watts on 1310 kc. 

WFHR, Wisconsin Rapids — CP issued to 
Wm. F. Huffman, publisher of Wisconsin 
Rapids Tribune. Granted May 8 ; 100 watts 
night and 250 day on 1310 kc. 


KYAN, Cheyenne — CP issued to Western 
Bcstg. Co. of Wyoming; J. Cecil Bott, Wy- 
oming Monument Works, 25% ; Mrs. Bott, 
25% ; Mrs. Matilda Lannen, 50%. Granted 
June 18; 250 watts on 1370 kc. 


WSSJ, San Juan — CP issued to Puerto 
Rico Advertising Co., Inc. ; Ralph Perez 
Perry, consulting engineer, secretary, 100 
shares ; Andres Camara, broadcaster, presi- 
dent, 50 shares ; Esperanza Vda. de De- 
fiUo, 50 shares. Granted March 12 ; 250 
watts on 1500 kc. 

Page 32 • July J, 1940 

BROADCASTING • Broadcast Advertising 




^°^ic /or 

i4r£2^ -t^et^ ytead. BROADCASTING 

Full Text of New Single Station Contract Offered by ASCAP 

AGREEMENT made between the Ameri- 
can Society of Composers, Authors & Pub- 
lishers (hereinafter referred to as "So- 
ciety") and . . . (hereinafter referred to 
as "Licensee") as follows: 

1. Society grants to Licensee and Licensee 
accepts for a period of five years from . . . 
a license to publicly perform by non-visual 
broadcasting from Radio Station . . . lo- 
cated at . . . (hereinafter referred to as 
"Licensee's Station"), non-dramatic rendi- 
tions of the separate musical compositions 
heretofore or hereafter during the term 
hereof copyrighted or composed by members 
of Society, or of which Society shall have 
the right to license such performing rights. 

2. The within license does not extend to 
or include the public performance by broad- 
casting or otherwise of any rendition or 
performance of any opera, operetta, musical 
comedy, play or like production, as such, in 
whole or in part. 

3. Nothing herein contained shall be con- 
strued as authorizing Licensee to grant to 
others any right to reproduce or perform 
publicly for profit by any means, method or 
process whatsoever, any of the musical 
compositions coming within the purview of 
the within license performed pursuant here- 
to or as authorizing any receiver of any 
such broadcast rendition to publicly perform 
or reproduce the same for profit by any 
means, method or process whatsoever. 

4. The within license is limited to the sep- 
arate musical compositions heretofore or 
hereafter during the term hereof copyright- 
ed or composed by members of Society or 
of which Society shall have the right to 
license the performing rights hereinbefore 
granted in programs rendered at or from 
Licensee's Station, or at or from any 
hotel, cabaret, night club, dance hall or 
similar place of entertainment, duly li- 
censed by Society to perform such works 
(unless the performance originates at a 
place or from a source which Society does 
not customarily license) , from which place 
rendition of such works is transmitted di- 
rectly to such radio station for the purpose 
of being broadcast therefrom. 

Licensee shall be guilty of a breach under 
this article "4" only in case it continues 
to broadcast a program rendered at such 
places other than said station, after Li- 
censee shall have received notice from So- 
ciety that such places are not licensed by 
Society to perform. 

5. (a) The license herein granted by So- 
ciety to Licensee shall apply solely to broad- 
cast performances which originate at a 
place or source described in Paragraph "4" 
hereof and which performances are broad- 
cast only by Licensee's station and by no 
other station. 

(b) No license is hereby granted to per- 
form by means of broadcasting, any pro- 
grams originating in any other broadcasting 
station or in any studio other than the 
one maintained by Licensee at . . . which 
Licensee represents is wholly owned, oper- 
ated, controlled and supervised by it. 

(c) Notwithstanding the foregoing. Li- 
censee shall have the right to broadcast 
through its station, programs containing 
musical compositions in the repertory of 
Society, as part of a chain hook-up (i.e., 
the simultaneous broadcast of a program 
over two or more stations), provided such 
chain hook-up shall have been duly licensed 
under Society's Chain Broadcast License. 

Should Licensee's Station broadcast any 
program containing any musical composi- 
tions in the repertory of Society, originat- 
ing in any other broadcasting station or 
studio, not in accordance with the provi- 
sions of the preceding paragraph, Licensee 
agrees to pay Society and Society agrees 
to accept in lieu of any damages a sum 
equal to 10% of the highest card rate (as 
published by the station or by any party in 
any way representing or dealing on behalf 
of the station or by the chain broadcaster) 
for the period consumed by the entire pro- 
gram of which the composition is a part. 
Licensee to be given credit against such 
10% for any amounts allocated and paid to 
Society for the use of Licensee's broadcast- 
ing facilities for such program under Ar- 
ticle "8" hereof. 

(d) No license is hereby granted to Li- 
censee to broadcast or permit the broadcast- 
ing of programs originating in Licensee's 
Station over or through or by any other 
broadcasting station. 

Should Licensee desire to have programs 
originating in Licensee's Station broadcast 
over or through or by any other broadcast- 
ing station. Society and Licensee agree to 
execute a separate and independent license 
agreement therefor, such license agreement 
to be the regular Chain Broadcast License 
of Society. 

6. Licensee agrees upon request to furn- 
ish to Society during the term of the within 
license a list of all musical compositions 
(or, at the option of Licensee, a list of all 
musical compositions heretofore or hereafter 
during the term hereof copyrighted or com- 
posed by members of Society or of which 
Society shall have the right to. license the 

performing rights hereinbefore granted) 
broadcast from or through Licensee's Sta- 
tion, showing the title of each composition 
and the composer and author thereof ; pro- 
vided that Licensee shall not be obligated 
under this article "6" to furnish such a list 
covering a period or periods in the aggre- 
gate during any one calendar year in ex- 
cess of three (3) months. The lists so 
furnished by Licensee to Society shall be 
strictly confidential and Society covenants 
that it will make no disclosure thereof or of 
the contents thereof. 

7. Society reserves the right, at any time, 
and from time to time, to withdraw from 
its repertory and the operation of this li- 
cense, any musical composition or compo- 
sitions, provided, however, that if more than 
one thousand (1,000) compositions con- 
tained in Society's repertory heretofore or 
hereafter during the term hereof copyright- 
ed or composed by members of Society, .shall 
be withdrawn or placed on the restricted 
list at any given time. Licensee may termi- 
nate this license by giving immediate writ- 
ten notice to Society of its election so to do, 
which notice shall become effective sixty 

(60) days after receipt thereof, unless at 
any time during such sixty-day period So- 
ciety shall reduce the number of composi- 
tions on the restricted list to one thousand 

(1,000) or less, in which event the notice 
shall become inoperative and this agree- 
ment shall continue with the same full 
force and effect as if such notice had not 
been given. The right of termination under 
the conditions heretofore mentioned in this 
paragraph shall be the sole and exclusive 
remedy of Licensee. 

In the event of any such termination of 
this license. Society shall refund to Licensee 
pro rata license fees, if any, paid for a 
period beyond the effective date of such 

Musical compositions contained in So- 
ciety's repertory but not heretofore or here- 
after during the term hereof copyrighted 
or composed by members of Society, are 
embraced within this license to the extent 
only that Society may have the right, from 
time to time, to license the performing 
rights hereinabove granted and the with- 
drawal of any of such musical compositions 
from Society's repertory and from the op- 
eration of this license, shall not affect this 
license or the compensation payable here- 

8. In consideration of the license herein 
granted. Licensee agrees to pay to Society 
the sums specified in Subdivision ... of 
Schedule "A" hereto attached and made part 
hereof and to make the accountings therein 
specified, all at the times and in the man- 
ner therein set forth, and all the definitions, 
provisions and agreements contained in Sub- 
division "V" of said Schedule "A" shall ap- 
ply and be binding upon the parties hereto. 

In case there shall be any reclassification, 
from time to time, of Licensee, as pro- 
vided in and in accordance with the pro- 
visions of Subdivision "IV" of said "Sched- 
ule "A", then in any and all such cases. 
Licensee agrees to pay to Society for the 
period as fixed in such Subdivision "IV" the 
sums therein specified in lieu and in place 
of those provided in the preceding para- 
graph of this article, and Licensee shall 
make accountings all as hereinabove pro- 
vided, based upon such reclassification. 

9. Society shall have the right, by its duly 
authorized representative, at any time 
during customary business hours, to ex- 
amine the books and records of account 
of Licensee only to such extent as may be 
necessary to verify any such monthly state- 
ment of accounting as may be rendered 
pursuant hereto. Society shall consider all 
data and information coming to its atten- 

tion as a result of any such examination 
of books and records as completely and en- 
tirely confidential. 

10. Upon any breach or default of my 
terms herein contained. Society may give 
Licensee thirty (30) days' notice in writing 
to cure such breach or default, and in the 
event that such breach or default has not 
been cured within said thirty (30) days. 
Society may then forthwith terminate said 

11. In case the State or any subdivision 
thereof, in which Licensee's Station is lo- 
cated should enact any laws which, in the 
opinion of Society, impede or prevent the 
full performance of this agreement in such 
State, or impose discriminatory or confisca- 
tory taxes upon Society, Society reserves 
the right to terminate this agreement. 

12. Society agrees to indemnify, save and 
hold Licensee harmless, and defend Licensee 
from and against any claim, demand or 
suit that may be made or brought against 
Licensee with respect to renditions given 
during the term hereof in accordance with 
this license of musical compositions con- 
tained in Society's repertory heretofore or 
hereafter during the term hereof copy- 
righted or composed by members of Society. 

In the event of the service upon Licensee 
of any notice, process, paper or pleading, 
under which a claim, demand or action is 
made or begun against Licensee on account 
of any such matter as is hereinabove re- 
ferred to. Licensee shall forthwith give 
Society written notice thereof and simul- 
taneously therewith deliver to Society any 
such notice, process, paper or pleading, or 
a copy thereof, and Society shall have the 
sole and complete charge of the defense 
of any action or proceeding in which any 
such notice, process, paper or pleading is 
served. Licensee, however, shall have the 
right to engage counsel of its own, at its 
own expense, who may participate in the 
defense of any such action or proceeding 
and with whom counsel for Society shall 
cooperate. Licensee shall cooperate with 
Society in every way in the defense of any 
such action or proceeding, and in any ap- 
peals that may be taken from any judg- 
ments or orders entered therein, and shall 
execute all pleadings, bonds or other in- 
struments but at the sole expense of So- 
ciety, that may be required in order prop- 
erly to defend and resist any such action 
or proceeding, and properly to prosecute 
any appeals taken therein. 

In the event of the service upon Licensee 
of any notice, process, paper or pleading 
under which a claim, demand or action is 
made, or begun against Licensee on account 
of the rendition of any musical composition 
contained in Society's repertory but not 
heretofore or hereafter during the term 
hereof copyrighted or composed by members 
of Society, Society agrees at the request of 
Licensee to cooperate with and assist Li- 
censee in the defense of any such action or 
proceeding, and in any appeals that may 
be taken from any judgments or orders 
entered therein. 

13. All notices required or permitted to 
be given by either of the parties to the 
other hereunder shall be duly and properly 
given if mailed to such other party by 
registered United States mail addressed to 
such other party at its main office for the 
transaction of business. 

14. This agreement shall enure to the 
benefit of and shall be binding upon the 
parties hereto and their respective suc- 
cessors and assigns. 

In witness whereof, this agreement has 
been duly signed by Society and Licensee 
and their respective seals hereto attached, 
this . . . day of . . . , 194 . 



GROUP "1" STATION— The Group "1" 
Station shall pay a sustaining fee of Twelve 
(.$12.00) Dollars per year during the term 
hereof, plus a sum equal to three (3%) per- 
cent of the gross amount paid for the use 
of its broadcasting facilities, during the 
term hereof, subject to no deduction of 
any character other than those hereinafter 
specifically permitted under Subdivision 


GROUP "2" STATION— Licensee's sta- 
tion shall be regarded as a group "2" sta- 
tion. Licensee shall pay a sustaining fee 
of . . . ($...) dollars per year during the 
term hereof, plus a sum equal to four (4%) 
percent of the gross amount paid for the 
use of its broadcasting facilities, during 
the term hereof, subject to no deduction of 
any character other than those hereinafter 
specifically permitted under Subdivision 

When the total amount paid by Licensee 
to Society (exclusive of the sustaining 
fee) shall be . . . ($...) dollars in any 
year of the term hereof, no further pay- 
ments shall be made by Licensee to So- 
ciety in such year on the next ... ($...) 
dollars of payments for use of Licensee's 
broadcasting facilities. The said sum of four 
(4%) percent, however, shall be paid by 
Licensee to Society in such year on all 
sums over and above ... ($...). 


GROUP "3" STATION— Licensee's sta- 
tion shall be regarded as a group "3" 
station. Licensee shall pay a sustaining fee 
of . . . ($...) dollars per year during 
the term hereof, plus a sum equal to five 
(5%) percent of the gross amount paid 
for the use of its broadcasting facilities, 
during the term hereof, subject to no de- 
duction of any character other than those 
hereinafter specifically permitted under Sub- 
division "V". 

When the total amount paid by Licensee 
to Society (exclusive of the sustaining fee) 
shall be . . . ($...) dollars in any year 
of the term hereof, no further payments 
shall be made by Licensee to Society in 
such year on the next ... ($...) dollars 
of payments for use of Licensee's broad- 
casting facilities. The said sum of five 
(5%) percent, however, shall be paid by 
Licensee to Society in such year on all 
sums over and above ... ($...) dollars. 



For all purposes of this subdivision, the 
following shall apply : 

A Group "1" Station shall be deemed to 
be a station to which the gross amount paid 
for the use of its broadcasting facilities in 
a year shall amount to $50,000 or less. 

A Group "2" Station shall be deemed to 
be a station to which the gross amount paid 
for the use of its broadcasting facilities in 
a year shall amount to more than $50,000 
but shall not exceed $150,000. 

A Group "3" Station shall be deemed to 
be a station to which the gross amount paid 
for the use of its broadcasting facilities in 
a year shall amount to more than $150,000. 

There shall also be included in the "gross 
amount" mentioned in each of the above 
named groups all sums paid for the use of 
Licensee's station facilities in re-broadcast- 
ing programs originating in other stations. 

In case in any year during the term here- 
of, the gross amount paid for the use of its 
broadcasting facilities shall in accordance 
with the foregoing definitions, place Li- 
censee in a Group other than that in which 
Licensee shall be during such current year, 
then for the ensuing year. Licensee shall 
be deemed to be automatically re-classified 
and placed in a Group in accordance with 
such definitions and shall pay the per- 
centage rate allocable to such Group in 
accordance with subdivisions "I", "II', or 
"III" hereof, as the case may be. 

The foregoing provision shall apply to 
each and every year of the term of this 


Upon any change in the classification of 
a Licensee as above provided, then the 
sustaining fee shall be likewise changed 
for the same period as follows : 

If as a result of such change. Licensee 
shall be re-classified from Group "2" or 
Group "3" to Group "1", then Licensee 
shall pay a sustaining fee of $12.00 per 

If as a result of such change. Licensee 
shall be re-classified from Group "1" to 
Group "2", then Licensee shall pay a 
sustaining fee of $. . . If such re-classifi- 
cation shall be from Group "3" to Group 
"2", there shall be a decrease of 25% in 
the sustaining fee theretofore paid. 

If as a result of such change. Licensee 

(Continued on page 37) 

GRADUATING from local to regional, KTSM, El Paso, on or about Aug. 
15 will begin operating from its new plant, shown here. According to 
Karl 0. Wyler, general manager of the NBC outlet, the station is install- 
ing a new 1,000-watt RCA transmitter to be housed in this new building, 
and a 310-foot Truscon vertical radiator, at a cost of about $25,000. The 
station shifts from 1310 kc. 250 watts to 1350 kc. 500 watts fulltime. 

Page 34 • July 1, 1940 

BROADCASTING • Broadcast Advertising 


• Oklahoma's biggest local drug chain takes time out 
from its usual routine of filling prescriptions for Okla- 
homa City physicians to write one for advertisers. The 
directions read : "To a good product add a full measure 
of radio advertising over WKY and take regularly." 
Veazey Drug Company has tried its own prescription 
and found it an effective tonic for increasing sales. 
Veazey's began using WKY twelve years ago when its 
stores numbered eight. Today twenty modern, busy 
stores make up the chain serving every section of 
greater Oklahoma City. And today Veazey's repeats 
a statement of October, 1930: "We have been highly 
pleased with results, both from general publicity and 
direct results. Thanks for the co-operation given us 
through WKY during the past year." 


Owned and Operated bv The Oklahoma Publishing Co. 
The Daily Oklahoman and Times * The Farmer-Stockman ♦ KVOR, Colorado Springs * KLZ, Denver (Affiliated Mgmt.) 

Represented Nationally by the Katz Agency, Inc. 

Ban on Political Dramas 
Is Urged by NAB Board 

A BAN on dramatization of politi- 
cal broadcasts to prevent re- 
currences of unhappy incidents in 
former campaigns was advocated 
by the NAB board of directors in a 
motion adopted at its meeting in 
New York June 22, after a full dis- 
cussion of the events to be met dur- 
ing the political campaign. 

The motion urged that political 
broadcasts be limited to speeches, 
interviews and announcements and 
the broadcasts of any bona fide 
political meeting. Also discussed 
was the suggestion that stations re- 
frain from the sale of time on elec- 
tion day. While the board felt this 
was desirable, it nevertheless took 
no formal action, leaving that to 
the judgment of individual station 



WBRC, Birmingham 

A FIVE-MINUTE news period has 
been inserted at 10 p. m. on the WLS 
National Barn Dance. This is the first 
deviation from music and comedy in 
the 16-year history of the program. 

HOW can spots be presented and 
not be offensive to the listener, do 
a job for the advertiser and play 
their part in general in the daily 
routine of the local station? 

Transcription spots have played 
a large part in the national spot 
time on local stations in recent 
years. These have gone to every 
extreme to be different in their 
presentation. Some are dramatized, 
some are either entirely sung or 
have product theme songs, others 
offer impersonations, etc. 

Any one of these as a one-time 
shot is excellently produced and 
gains listener attention with a 
smile or two and still a product is 

being plugged. Unfortunately, they 
are repeated and repeated until the 
novelty has worn off and they be- 
come a source of annoyance to the 

On the Wane 

One minute has been the set time. 
Like the gradual passing of the 
hour shows of old, one-minute spots 
are on the wane in most localities. 
There is an opportunity for tran- 
scription companies to hold their 
place in the field by recording 
shorter spots. Not fancy and novel, 
but a sincere message, well worded 
and concisely delivered. The shorter 
they are, the better listening time 


Here is the richest, most diversified 
marltet in all Hoosierdom — a blending of" 
urban and rural population far more pros- 
perous and responsive than average. 
Fourteen cities of 10,000 and over are 
spotted in an agricultural empire of over 
seven million square miles of cultivated 
land. It will soon be harvest time in Indiana 
— your harvest time, too, if you use the 
facilities of WOWO. Ask for folder now. 

Westinghouse Radio Stations, Inc. 


10.000 WATTS, 1 160 Ke. 

can be assigned them by stations, 
whereas they now must be rele- 
gated to times when the preceding 
program can be cut early or the 
following program entered late. 
This usually means that the pro- 
grams surrounding the spot are un- 
important. One-minute jobs can 
never be scheduled where the net- 
work allows only 20 to 30 seconds 
for a break, yet a lot can be said 
in those few seconds with a well- 
written commercial. 

Mention of prices should be held 
to a minimum and the spot pre- 
sented in as smooth and friendly a 
manner as possible. 

Some accounts still demand the 
old ballyhoo delivery. If the an- 
nouncer shouts his message into the 
home, the chances are the dial will 
be turned before he gets a second 
chance. An announcer is in reality 
a salesman. If a salesman went to 
the door of a house and as soon as 
it was opened started shouting his 
wares in the face of the lady of the 
house, he would probably have said 
door slammed in his face. 

Another danger lies in length. 
Don't ask your listeners to en- 
dure lengthy dissertations con- 
cerning a product. Don't press them 
beyond the saturation point. Some 
accounts insist on long spots. If 
this is true, the salesman who 
wishes to keep the good-will of that 
account should explain why words 
beyond a certain point do more 
harm than good. 

Finally, much of the problem of 
spots lies in the actual scheduling 
itself. Many times it seems impos- 
sible to avoid scheduling spots in 
sustaining musicals when enough 
station-break openings aren't avail- 
able. Nothing is more annoying to 
the listener than a musical selec- 
tion suddenly faded, with the an- 
nouncer coming in with a plug. Be- 
tween selections isn't half so offen- 
sive as over the music. 

Hormel Plans Complete 

WITH Jack Smalley, Hollywood 
manager of BBDO supervising, and 
Wayne Griffin of that agency pro- 
ducing, George A. Hormel & Co., 
Austin, Minn. (Spam), on July 1 
starts for 22 weeks the Burns & 
Allen Show, on 60 NBC-Red sta- 
tions, Monday, 7 :30-8 p.m. (EDST), 
with West Coast repeat, 6:30-7 p.m. 
(PST). The program will include 
Bubbles Kelly, comedienne stooge; a 
vocalist and Artie Shaw's orchestra. 
John Medbtiry, Harvey Helm and 
Willie Burns, original writers for 
Burns & Allen, have been augment- 
ed with the addition of Hal Block 
and Art Phillips. Dan Lussier is 
the BBDO staff writer. John Hie- 
stand will announce. New show re- 
places the five-weekly quarter-hour 
program. It Happened in Holly- 
wood, which George A. Hormel & 
Co. sponsored on CBS until June 
28. Burns & Allen were sponsored 
on CBS by Lehn & Fink Products 
Co., New York (Hinds Honey & 
Almond Cream), the contract ex- 
piring June 26. 

Spots for Bost 

York, currently is running a test 
campaign of five transcribed one- 
minute spot announcements weekly 
on WFAA, Dallas, and WBAL, 
Baltimore, for its tooth-whitening 
dentifrice. More stations may be 
added if the test proves successful. 
Erwin, Wasey & Co., New York, 
handles the account. 

Page 36 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Text of New ASCAP Contract 

(Continued from page 34) 

shall be re-classified from Group "1" to 
Group "3", then Licensee shall pay a 
sustaining fee of $ ... If such re-classifica- 
tion shall be from Group "2" to Group "3", 
there shall be an increase of 33-1/3% in 
the sustaining fee theretofore paid. 

In case of re-classification of Licensee 
into Group "2" or Group "3", when the 
gross amount paid to Licensee for the use 
of its broadcasting facilities (on which 
Licensee has made the percentage pay- 
ments to Society) shall equal the sums paid 
to Licensee during the year immediately 
preceding such re-classification, no further 
payments shall be made by Licensee to 
Society on so much of the next gross sums, 
the re-elassified percentage on which shall 
equal the sustaining fee required to be paid 
under such re-classification. However, on 
all sums in excess thereof the percentage 
payable by Licensee shall be paid to 


Anything in the foregoing notwithstand- 
ing and in addition thereto whether or not 
there has been any change in classification 
from one Group to another, if in any year 
there shall be a material increase or de- 
crease in Licensee's operating power, num- 
ber of hours per day, coverage, or a ma- 
terial change in the time when the broad- 
casts take place or in frequency, then Li- 
censee's sustaining fee shall be changed to 
conform to that of stations in the same 
classification, that shall generally be com- 
parable to Licensee in operating power, 
number of hours per day, time when broad- 
casts take place, location, frequency and 
coverage, such change to be effective upon 
the commencement of the next year of the 
term of this agreement. 


(a) "Broadcasting", as used in this 
agreement, does not include transmission by 
by means of television or any other method 
of transmitting sound in synchronized re- 
lationship or simuftaneously with visual 
images or for the purpose of being received 
or reproduced in connection with visual 

(b) "Broadcasting facilities", as used in 
this agreement, shall include all personnel 
regularly employed in the operation of the 
station and all services of any nature what- 
soever contracted for and used by the 
station in the conduct of its business. 

"Personnel" shall include, in addition to 
all persons associated in any manner with 
the operation of the station, all artists such 
as dramatic actors, actresses, singers and 
musicians, whether separate or in group 
or in orchestra or band form. 

"Station" shall include the studio de- 
scribed in Article 5 subdivision (b) 

"Services" shall include service of every 
nature, and without limiting the generality 
of the foregoing, the same shall include 
wire service and electrical transcriptions. 

The cost of all personnel and services 
shall not be deductible from the gross 
amounts paid for the use of the station's 
broadcasting facilities. The foregoing shall 
apply whether any such personnel or serv. 
ices are employed or furnished directly by 
Licensee's Station or where the same are 
furnished to Licensee's Station by any 
party, person, firm or corporation directly 
or indirectly controlled by or a subsidiary 
of or affiliated with the station or Licensee. 

However, if any dramatic actors, ac- 
tresses, singers and other artists or musi- 
cians, whether separate or in group or in 
orchestra or band form, are furnished by 
the station to a sponsor (i.e., the adver- 
tiser) pursuant to an express written con- 
tract therefor, and any such person or 
group is not regularly employed in the 
operation of the station but is actually en- 
gaged by the station for any such sponsor 
or for a specific program and is actually 
paid separately therefor and provision for 
the charge for furnishing the same has 
been separately added to and included in the 
charge made to the sponsor by the station, 
then and in such event Licensee shall have 
the right to deduct the actual bona fide di- 
rect cost thereof to it from the gross 
amount paid for the use of its broadcast- 
ing facilities provided that in no event 
shall the amount allocated as the payment 
for broadcasting facilities be less than the 
highest rate charged for a similar given 
period of time over Licensee's Station. 

(c) "Gross amount paid for the use of 
its broadcasting facilities", as used in this 
agreement, shall include all payments made 
(whether in money or in any other form) 
by the sponsor of each program (i.e., the 
advertiser) for the privilege of using Li- 
censee's broadcasting facilities. 

"All gross payments by each such spon- 
sor shall be applicable to the above per- 
centage payment whether such payment 
shall have been made directly to the sta- 
tion or to any other persons, firms or cor- 

The percentage shall be applicable to 
the gross amount paid by the sponsor al- 
though the party to whom or which such 
payment has been made shall pay a lesser 
sum to the station for the use of its broad- 
casting facilities, and this shall also apply 
if there shall be more than one intervening 
party between the sponsor and the station. 

The foregoing is subject solely to a de- 
duction for commission hereinafter pro- 
vided for in Subdivision (d) and for 
amounts received for rebroadcasting such 
programs as are exempt from payments 
under Subdivision (e). 

Where payment is made in any form 
other than money or negotiable instrument, 
then the fair value of the commodity or 
other property involved or service furnished 
shall be included in the gross amount to 
which the percentage is applicable, pro- 
vided, that, in no case shall such amount be 
less than the highest rate charged for a 
similar use of Licensee's broadcasting fa- 

(d) In the event that advertising com- 
missions are paid to an independent agency 
not employed or owned in whole or in part 
by Licensee, and in which Licensee has 
no stock or other interest, directly or indi- 
rectly, the amount of such actual payments 
not exceeding fifteen (15%) percent may 
be deducted from the gross amoimt paid 
for the use of Licensee's broadcasting fa- 
cilities in computing the percentage pay- 
ments hereinabove specified. This deduction 
shall be permitted whether the advertising 
commission is paid directly by the sponsor 
or by Licensee. But in no event shall such 
deductions, regardless of by whom paid, ex- 
ceed in the aggregate the sum of fifteen 
(15%) percent. 

(e) Licensee shall not be required to ac- 
count for any sums received for the use of 
Licensee's Station facilities in rebroadcast- 
ing programs originating in other stations 
having a Chain Broadcast License from 
Society authorizing the rebroadcasting of 
such programs. 

(f) Licensee shall not be required to ac- 
count for any sums received from political 
broadcasts, nor shall it be required to ac- 
count for sums received from religious 
broadcasts where the amount paid is solely 
in reimbursement for the costs of lines, 
wire charges, and technical personnel. 

(g) Licensee shall have the right to 
charge against the gross amount paid for 
the use of its broadcasting facilities by the 
sponsor of any news program the actual 
cost of such news program to the station ; 
provided that if the cost to the station of 
such news program covers programs for 
which there are no sponsors. Licensee shall 
have the right to charge against the gross 
amounts paid by the sponsor of such news 
program only such proportion thereof as 
such sponsored news program bears to all 
the news programs contracted for by the 
station, and provided further that in no 
event shall the amount allocated as the 
payment for broadcasting facilities be less 
than the highest rate charged for a simi- 
lar given period of time over Licensee's 
Station. If, however, the gross amount paid 
for the use of its broadcasting facilities 
by the sponsor shall be less than the high- 
est rate charged as aforesaid, then the 
percentage payable by Licensee shall be 
computed upon such gross amount paid 
for the use of its broadcasting facilities. 

(h) With respect to athletic events, such 
as baseball, football, hockey, boxing, racing, 
and other athletic events. Licensee shall 
have the right to deduct from the gross 
amount paid for the use of its broadcasting 
facilities such extraordinary expenses as 
shall be necessarily incurred for such 
special broadcasts, such as special line 
charges, special announcers and extra engi- 
neers, but no part of the cost of the 
general and regular operation of the sta- 
tion shall be deductible, and in no event 
shall the amount allocated as the payment 
for broadcasting facilities hereunder be less 
than the highest rate charged for a similar 
given period of time over Licensee's Sta- 
tion. If, however, the gross amount paid for 
the use of its broadcasting facilities by the 
sponsor shall be less than the highest rate 
charged as aforesaid, then the percentage 
payable by Licensee shall be computed up- 
on such gross amount paid for the use of 
its broadcasting facilities. 

(i) Licensee shall pay the sustaining fee 
in equal monthly installments on or before 
the tenth day of each month during the 
term hereof. 

(j) Licensee shall render monthly state- 
ments to Society on or before the tenth 
of each month covering the period of the 
preceding calendar month, on forms sup- 
plied gratis by Society with respect to all 
gross amounts paid for the use of its 
broadcasting facilities as hereinabove de- 
fined, without exception, and the percentage 
thereof payable to Society, which said state- 
ment shall be rendered under oath and 
accompanied by the remittances due So- 
ciety under the terms hereof. 

When you think of 


you think of: 

and his pirate crew 




50,000 WATTS 

The greatest selling POWER in the Soufh's greatest city 

BROADCASTING • Broadcast Advertising 

July J, 1940 • Page 37 

News Policy — Flags — Civic Lunches — Tickets 
for the Game — In Store Windows 

A UNIQUE institutional cam- 
paign was started June 18 
by WNEW, New York, when 
the full back page of the 
New York Times was utilized to 
urge the public to "Escape with 
WNEW". Copy reads in part: 

"It is the duty of your newspaper to 
give you the news . . . all the news . . . 
however terrible its import. It is the duty 
of your magazines . . . with more time at 
their command ... to analyze and interpret. 
But the duty of your radio station — as we 
of WNEW see it — is different. That duty 
is to provide escape . . . good entertainment 
. . . rest and recreation for your heart 
and mind. 

"When you tune in WNEW— 1250 on 
your dial — ^this is what you will hear : Good 
entertainment ... 24 hours a day . . . 
News . . . affecting our nation or any other 
nation . . . the instant it is known. But 
told simply . . . plainly . . . nothing with- 
held . . . nothing added . . . just as it is 
received from the worldwide press associa- 

"You will not hear news endlessly re- 
peated. You will not hear it speculated 
upon . . . imaginatively word-painted, 
analyzed or interpreted . . . dramatized. 
You will not hear it dinned over and over 
into your ears." 

Campaign, placed through the 
Blow Co., New York, will include a 
series of advertisements in other 
dailies in New York and New Jer- 
sey, with each advertisement aimed 
at the paper's type of circulation. 

^i^ ❖ ^ 

Personal Blotters 

KTSA, San Antonio, each month 
sends to local clients special blot- 
ters, carrying each individual's 
printed name, a calendar for the 
month, and a brief sales message. 

Long May It Wave 

PROMOTING patriotism, WCKY, 
Cincinnati, recently started dis- 
tributing 50,000 American Flag- 
lapel buttons on request from lis- 
teners. American flags are on dis- 
play in every WCKY office and stu- 
dio; the national anthem is heard 
four times daily on the station; a 
daily broadcast is conducted from 
recruiting offices to stimulate en- 
listments, as well as other programs 
in behalf of the Red Cross war re- 
lief appeal. Movie trailers plug- 
ging the station's programs and 
personalities also are to start in 
21 theatres in the WCKY primary 
area, according to L. B. Wilson, 
president and general manager. The 
trailers will play up WCKY's pub- 
lic service features, with at least 
one appealing directly for support 
of the American way of life. 

^ Jj: 

Plug for Dr. 

Malone, which began over KROD 
El Paso, June 17, Merle H. Tuck- 
er, manager, sent out 500 letters 
to grocers in the El Paso terri- 
tory to notify them of the pro- 
gram and campaign. The show is 
sponsored by General Foods in the 
interest of Post's 40% Bran Flakes. 
Suggestions were given the grocers 
how best to display the product 
and arouse interest in the CBS se- 


For Tour New 


eflfective about 

AUG. 1st 

Consider WFBL's increased coverage when plan- 
ning your fall schedules . . . reach more people in a 
greater area at the SAME LOW RATE! 

About August 1st WFBL steps up its power from 
1000 to 5000 watts nights. Choose Central New York's 
most popular station — increase your sales with this 
increased market. 

Write today for rates and time available. WFBL, 
Syracuse, N. Y. or Free & Peters, Inc. 


Syracuse, Neiv York 
National RepresentaUves, Free & Peters, Inc. 

FROM reconditioned furniture and left over pieces of wood, this replica 
of Jane Porter's Magic Kitchen at KMOX, St. Louis, was constructed for 
exhibition at a display of toy products sponsored in E. St. Louis by the 
auxiliary of an American Legion post. Some 2,000 clubwomen visit the 
Magic Kitchen monthly and clubs are booked solid six weeks in advance. 

Free Lubrication 

PARKWAY OIL Co., Philadelphia, 
is using daily spot announcements 
on WCAU, Philadelphia, to call at- 
tention to its newspaper campaign 
to promote safer driving conditions. 
Each week, a "safety scout" selects 
the city's safest driver as recipi- 
ent of a $50 award. In addition, 
listeners are advised to watch the 
Parkway newspaper announce- 
ments for the listing of 50 license 
tag numbers, representing safe 
drivers selected by the safety 
scout. Each identifying the license 
number receives free lubrication 
service at any Parkway service 
station. Campaign started June 22, 
is being directed by J. M. Korn & 
Co., Philadelphia agency, and is to 
be carried on indefinitely with the 
possibility that additional local sta- 
tions will be added to carry the spot 

Stanback Sample 

THE merchandising department of 
KGKO, Fort Worth, recently mailed 
to 100 Dallas-Fort Worth drug- 
gists special letters on behalf of 
Stanback Headache Powders, ad- 
vertised on KGKO spots. Enclosed 
in each letter was a sample of Stan- 
back, with the notation: "For your 
use if you're not stocked with Stan- 
back when the calls begin coming- 
in." Each letter also incorporated 
the KGKO-created slogan: "Yours 
for standing back of Stanback." 
KGKO and WBAP, both owned and 
operated by the Fort Worth Star- 
Telegram, have taken over a large 
display window in the local Medi- 
cal Arts Bldg., to be used for sta- 
tion and client promotion, accord- 
ing to Albert Haling, WBAP- 

KGKO merchandising director. 

* * * 

Windows at Fair 

TWO large display windows, avail- 
able a week at a time for manu- 
facturers, are being installed in the 
Crosley Bldg. at the New York 
World's Fair, one to be used for 
displaying drug products adver- 
tised on WLW, Cincinnati, and the 
other for grocery products. William 
Oldham, WLW promotion director, 
arranged for erection of the win- 
dows, which also will incorporate 

novel lighting effects. 

* * * 

Camera Contests 
WFIL, Philadelphia, Camera Club 
is sponsoring two monthly photo- 
graphic contests in Jtily and Aug- 
ust, in cooperation with Woodside 
Park Amusement Park. A special 
booth is being set up at the park 
for the distribution of particulars 
and application cards, also avail- 
able at most local camera shops. 
Cash and merchandise awards will 
be made each month for the best 
shots submitted taken at the park. 

Amarillo Service 

USING a full-page advertisement 
in the Amarillo Globe, KGNC, 
Amarillo, Tex., on June 20 an- 
nounced the addition of AP night 
news service to its UP daytime 
service. The advertisement, in ad- 
dition to picturing NBC and local 
commentators heard on the station, 
explained the station policy on news 
broadcasts and listed KGNC news 
periods. The station also had set 
up large illustrated billboards in 
hotels, AAA outlets and local busi- 
ness houses and service stations, 
each week listing the latest news 
about fishing and fishing conditions 
in Texas, New Mexico and Colorado. 
News is received from official State 
headquarters and from local cham- 
bers of commerce. 

* ❖ * 

Used for Luncheons 

AS A GOODWILL promotion 
KMJ, Fresno, Cal., several times 
this year has turned over its audi- 
torium studio to various civic and 
service organizations for their reg- 
ular luncheon meetings. Early in 
June 100 members of the Fresno 
Twenty-Thirty club attended a 
luncheon meeting in the studio and 
were entertained with a special 
quarter-hour variety program. Ca- 
tering service is arranged for the 
meetings. Already host to the local 
Kiwanis Club and a California 
Newspaper Publishers Assn. meet- 
ing before the Twenty-Thirty lun- 
cheon, KMJ plans to continue the 
practice on a larger scale during 
the fall and winter. 

* * * 

News for Weeklies 

PRESS department of WMCA, 
New York, is sending gratis to 52 
weekly newspapers in New York, 
New Jersey and Westchester Coun- 
ty a weekly column titled "The War 
This Week", written by its news 
commentators, including Johannes 
Steel, Eugene Lyons, Sydney A. 
Moseley and Dr. Charles Hodges. 
Staff members of WMCA who own 
autos may use special black-and- 
white plates reading "WMCA — 
First on Your Dial" on their cars, 
which station has made up for 
promotional use. 

jj; * 

Baseball Tickets 

CARDS good for baseball tickets 
were attached to 10 of 50 balloons 
released over Cincinnati at the 
opening of a new playground se- 
ries on WSAI, Cincinnati. Manager 
Dewey Long has indicated that 
similar balloon promotions will be 
released after each program. Bal- 
loon copy plugs WSAI programs in 
general as well as the playground 

Page 38 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

More for the Money 

CBS has incorporated its adver- 
tisement "More for the Money", 
which appeared in the June 15 issue 
of Broadcasting, into a promotion 
booklet of the same name. In addi- 
tion to the two charts which ap- 
peared in the advertisement, titled 
"The Swift Climb in CBS-CAB rat- 
ings" and "The Sharp Drop in CBS 
Cost per Listener," the yellow-and- 
black brochure includes a chart 
showing "Gross CBS Circulation 
Costs since 1930", which have 
dropped 48% in the past ten years, 
the net cost having dropped 43% in 

the past four years alone. 

* * * 

Plugs for News 
Press news service to listeners and 
sponsors, KFRO, Longview, Tex., 
distributed 10,000 large color circu- 
lars through business houses in 
neighboring cities, emphasizing the 
KFRO policy of news every hour on 
the hour. As a followup, actual 
teletype clippings were placed in 
business places. Salesmen carried 
portable radios as they called on 
merchants to sell news periods. In 
addition, clippings were attached to 
circulars and placed at each plate 
at service club meetings. 

^ ^ ^ 

A Year's Record 
IN A paper-bound volume WQAM, 
Miami, Fla., recently published a 
record of its service to the com- 
munity during 1939, as it has done 
annually since 1934. Mimeographed 
pages present a list of the personal 
public service activities of WQAM 
executives, a summary of its news 
activities and weather and other 

% ^ 

Free Farthings 

THE Irish Magazine of the Air, 
a participating Irish program 
heard Sundays on WDAS, Phila- 
delphia, and conducted by Pat 
Stanton, is giving away money for 
the asking. A friend of Stanton's 
brought thousands of Irish farth- 
ings to the United States on the 
Roosevelt when it recently landed. 
The farthing, equal in U. S. ex- 
change to % of a cent, is consid- 
ered a good-luck piece. Stanton is 
distributing them to listeners as 
long as the suppily lasts. 

At Druggists' Convention 
WDZ, Tuscola, 111., promoted its 
national accounts at the recent Illi- 
nois Pharmaceutical convention 
held in Springfield, by setting up a 
booth in which samples, dummy 
cartons, display cards and posters 
representing these accounts were 
displayed, and producing a large 
map of Illinois and Indiana on 
w-liich the principal cities and coun- 
ties in the primary area were con- 
nected with Tuscola with ribbons. 

^ ^ ^ 

News Interest 
TYING IN with the rising inter- 
est in newscasts, KSFO, San Fran- 
cisco, has circularized reprints on 
stiff stock of a 6-column 18-inch ad 
in the San Francisco Examiyier list- 
ing KSFO news broadcasts. Through 
Sales Manager Charles Morin the 
reprints have been sent to the trade 
in San Francisco and Hollywood to 
be used for quick reference. 

* * ^ 

NEW weekly program on KROW, 
Oakland, Cal., The Camera Clicks, 
originates from the Gayway at the 
Golden Gate Exposition, with Paul 
Korock handling the mike for in- 
terviews with camera strollers. 
Each interviewee is given a cam- 
era accessory. 

L. B.'s "Studio Plane" 

PUBLICIZING its elaborate "Stu- 
dio Plane" mobile unit, WCKY, 
Cincinnati, has published a color 
folder describing the accommoda- 
tions and public service functions 
of the auto-trailer combination. The 
folder is inserted in all WCKY mail. 
A miniature broadcasting plant on 
wheels, complete with microphones, 
transmitter and recording equip- 
ment, the "Studio Plane" incor- 
porates a glass-enclosed observa- 
tion tower; telephone; shower and 
lavatory facilities; kitchen; Pull- 
man-type berths ; reclining seats for 
eight passengers; air-conditioning 
and heating; window screens, with 
a LaSalle coupe as motive power. 
The unit, to be ready for operation 
July 15, will be used at fairs and 
community gatherings, where it will 
be open for inspection; in promo- 
tion campaigns with civic groups 
and fraternal orders, and will meet 
trains and planes on which famous 
persons arrive. Special dedication 
ceremonies are planned for July 
15, with Mayor Stewart and other 
civic leaders participating. 


KSFO, San Francisco — "Story of San 
Francisco", 100-page book-bound, com- 
prehensive analysis of Bay area radio. 

MBS — Brochure describing Mutual's 
new package discount plan for adver- 
tisers desiring national coverage, titled, 
"Now Mutual Adds Floodlights to Its 
Sales Searchlights". 

WNAX, WMT)— Ring-bound presen- 
tation with breakdown statistics on 
consumption of petroleum products by 
farmers in "America's Money Belt" 

TEM — Grey folder "A Seat For You 
. . . Front Bow Center," enclosing 
World advertisement in Broadcast- 
ing, June 1. 

NBC — 14-page red-and-white booklet 
"2 People With Millions of Friends." 
announcing availability of 130 quar- 
ter-hour episodes of Betty & Boh, re- 
corded by NBC Radio-Recording Di- 

WJJD, Chicago — 32-page album of 
personalities and programs. 

Plug for Portables 

USING two special quarter-hour 
programs weekly, WFAA, Dallas, 
is promoting automobile and porta- 
ble set listening, with continuity di- 
rected to motorists and vacationists 
particularly. The programs are 
modeled after NAB promotional 
copy on auto and portable sets. 
Craig Barton and his orchestra are 
featured on the program. 

* * t- 

Photo Tips 

A PHOTOGRAPHIC supply con- 
cern, Dury's, sponsoring a series 
on amateur photography on WSIX, 
Nashville, is distributing special 
cards bearing photographic facts. 
The cards state that additional 
photo information can be obtained 
by listening to Dury's programs on 

WXYZ, Detroit — Mailing folder on 
Plymouth Quizcast success. 
WCBS, Springfield III. — Four-page 
legal-size coated stock which is en- 
closed in file-size heavy covers on 
which is printed new coverage map, 

During January and February 1940, the 
Bureau of Agricultural Economics reports a 
cash income for Our Family of over 
$138,000,000.00! Even projecting these 
two low-income months throughout the 
year, it makes a mouth-watering market. 

But 1940 is going to be one of the best 
years Our Family has ever had! Conditions 
never looked better! 

Because our friendly, neighborly recom- 
mendations get fast, positive results, you'd 
better plan to let WIBW start telling the 
1,321,980 members of Our Family* about 
YOUR product. 

In Kansas and adjoining states. 

wi Bw ^o£<;^ ^ ^ 


L- BEN LUDY, Gen. Mgr. — J i 


July 1, 1940 • Page 39 

CBC to Transmit Talks 
For Station Information 

Maj. Gladstone Murray, general 
manager of the Canadian Broad- 
casting Corp. is the first of 13 talks 
via land lines to all Canadian sta- 
tions to be started July 2 by the 
CBC. The series will go out to all 
Eastern stations as a live feature 
not for broadcasting from 10-10:30 
a. m. (EDST) and will be recorded 
for transmission to Western sta- 
tions from 1:30 to 2 p. m. 

The series will feature private 
broadcasters as well as CBC of- 
ficials. The schedule includes: July 
9, Hai'ry Sedgwick, managing di- 
rector of CPRB, Toronto, and pres- 
ident of the Canadian Association 
of Broadcasters, "The Private Sta- 
tion"; July 16, "Everything Under 
Control", Gordon Olive, CBC chief 
engineer; July 23, first of a num- 
ber of roundtable discussions by 
Jack Radford, CBL, Toronto, and 
Lloyd Moore, CFRB, Toronto, en- 
titled "A Manager's Headaches"; 
July 30, Horace Stovin, CBC station 
relations supervisor, "Good Will, a 
Marketable Commodity"; Aug. 6, 
"Clear All Wires", E. W. Jackson, 
CBC traffic chief; Aug. 13, C. M. 
Pasmore, radio director, MacLaren 
Adv. Co., Toronto, "Time Is 
Money"; Aug. 20, "The Community 
Is Served", M. V. Chestnut, man- 
ager of CKOC, Hamilton, Ont.; 
Aug. 27, talk on behind the scene in 
administration titled "Take a Let- 
ter", speaker not yet assigned; Sept. 
3, transcriptions, L. Hedley, RCA, 
Toronto; Sept. 10, E. A. Weir, CBC 
■ publicity supervisor and commer- 
cial manager, "Radio Is News"; 
Sept. 17, George Taggart, CBC as- 
sistant program chief, "This Is Our 


WOR Auditions Now Practical, 
Avoiding Novelties 

A NEW type of audition for would- 
be anonuncers has been introduced 
by Production Manager Charles 
Godwin of WOR, Newark. Unlike 
the auditions commonly conducted, 
this new type of test contains no 
disjointed sections of continuity 
and no tongue twisters like tradi- 
tional: "The seething sea ceaseth, 
the seething sea sufficeth us." 

The new audition, developed by 
Mr. Godwin and WOR's continuity 
director, Robert A. Simon, is a live- 
ly five-minute program resume, 
based on the summary the station 
broadcasts daily at 9:55 a. m. It 
covers all the various types of pro- 
grams a WOR announcer is called 
to handle in the course of an aver- 
age workday. 

Prontinciation of musical terms, 
foreign words and general vocabu- 
lary is tested, not in a forced man- 
ner but in natural contest, during 
the course of the resume. A news 
bulletin interruption is included in 
the program roundup, so that God- 
win and his associates can judge 
the prospective announcers' news 
reading. A typical commercial is 
also worked in. 

CONTROL of KFDA, Amarillo. Tex., 
which first went on the air last Aug- 
ust, passed June 18 from J. L. Gooch 
to J. Lindsay Nunn, former newspa- 
per publisher who with his son Gil- 
more now operates WLAP. Lexing- 
ton, Ky., and WCMI, Ashland, Ky. 
Mr. Nunn owned 48% of the stock in 
the station, and the FCC June 18 
authorized him to acquire practically 
all of the remainder. 

Ray Dady 

and his 


on the NEWS' 

f or more than ,5 .Y.ea»'s 

Name Harrison Holliway 
Director of District 16 

manager of KFI and KECA, Los 
Angeles, June 17, was elected di- 
rector of the NAB representing 
the 16th District, 
comprising s t a- 
tions in Southern 
California, Ari- 
zona and New 
Mexico. He suc- 
ceeds Donald W. 
Thornburgh, CBS 
Pacific Coast vice- 
president, who 
declined to stand 
for relection af- 
ter serving a two- 
year term. 

Mr. Holliway has been active in 
NAB aff'airs for more than a dec- 
ade. He will succeed Mr. Thorn- 
burgh at the NAB Convention, 
scheduled to be held in San Fran- 
cisco Aug. 4-7. 

Mr. Holliway 

Industry to Seek 
Wage Act Relief 

Definition of 'Executive' to 
Be Argued at Hearing 

EFFORTS to relieve the broadcast- 
ing industry of the most onerous 
aspect of the wage and hour regu- 
lations, through redefinition of the 
term "executive", are being under- 
taken by the NAB, with testimony 
to be presented to the Wage & 
Hour Division of the Labor Depart- 
ment at a hearing scheduled for 
July 25 in Washington. 

Many stations, particularly small- 
er ones, have found it difficult to 
comply with the definition of execu- 
tive, as interpreted by the Wage & 
Hour Division. The regulations pre- 
scribe that bona fide executives, pro- 
fessional workers, outside salesmen, 
and others in similar classifications, 
shall be exempt from overtime pro- 
visions of the Act. In its interpre- 
tations of October, 1938, the Divi- 
sion held that executives must be 
paid $30 per week and direct work 
of others as the head of a depart- 
ment, have the power to hire and 
fire, or make recommendations on 
retention or release of personnel. 

The interpretation further speci- 
fied that executives "shall do no 
substantial amount of work of the 
same character as that performed 
by non-exempt employes." It is this 
provision that has worked undue 
hardship on stations, since chief 
announcers, chief engineers, and 
program department heads in many 
cases perform operating functions 
along with members of their staffs. 

Joseph L. Miller, NAB labor rela- 
tions director, already has filed an 
appearance for the July 25 hearing 
before Harold Stein, assistant di- 
rector of the hearings branch of the 
Division. Mr. Miller on June 20 sent 
to all stations a questionnaii'e so- 
liciting data to be used in the in- 
dustry presentation. 

Pointing out that many stations 
are under a severe handicap be- 
cause of the executive defintiion, 
Mr. Miller urged all stations to 
respond to the questionnaire as ex- 
peditiously as possible. "If the in- 
dustry is interested in having this 
burden eliminated," Mr. Miller said, 
"it is essential that the NAB have 
as close to a 100% questionnaire 
response as is possible." 

Mr. Miller pointed out that the 
industry has experienced no real 
difficulty in connection with the in- 

WITH some 600 present, including 
100 out-of-town guests, WINN, 
new Louisville local, was dedicated 
June 15. Here are D. E. (Plug) 
Kendrick, chief owner of WINN, 
and Mrs. Kendrick, listening in on 
the dedicatory program while par- 
ticipating in the banquet at the 
Tyler Hotel. In addition to State 
and civic celebrities who attended 
the dedication were "Judge" Glenn 
Snyder, WLS, Chicago; "Col." Har- 
ry Stone, WSM, Nashville; "Hon." 
Joe Eaton, WHAS, Louisville; 
Lewis A. Breskin, president of 
Sterling Insurance Co.; Oscar 
Frieder, Willard Tablet Co. 

Lever's Balloon Blower 

LEVER BROS. Co., Cambridge, 
Mass., has added a masked balloon 
blower as a feature of Uncle Jim's 
Question Bee program on CBS, 
summer replacement for Big Town 
since June 18. Contestants making 
the lowest score can win back a few 
dollars, therefore. During the time 
it takes Archibald Braunfield to 
blow up a balloon till it bursts. 
Uncle Jim fires rapid questions at 
the contestants who receive $1 for 
each query answered correctly. The 
program, heard for Rinso, shifts 
time July 13 to Wednesdays 8-8:30 
p. m. from the current CBS period 
Tuesdays, 8-8:30 p. m. Agency is 
Ruthraulf & Ryan, New York. 

O'Keefe Loses Suit 

BREACH of contract suit for $48,750 
filed by Walter O'Keefe, radio m.c, 
against Young & Rubicam and the 
Packard Motor Car Co., was dis- 
missed June 14 by New York Supreme 
Court Justice John E. McGeehan. 
O'Keefe claimed he was under con- 
tract to broadcast on the Packard 
program from Jan. 4, 1988 to May 31, 
1938, but that the series was suspend- 
ed March 1 and he was not paid for 
the time remaining in the contract. 
The court decided that evidence estab- 
lished the fact that business condi- 
tions beyond the sponsor's control 
caused the discontinuance of the se- 
ries, a possibility contemplated when 
the contract was signed. Also decided 
was that O'Keefe had waived strict 
compliance of the contract. 

terpretations governing salesmen, 
professional workers, and others in 
the overtime exemption category. 
He pointed out that other industries 
also have had similar experiences 
and that the broadcasting industry 
hearing is only one of a series on 
the same subject based on petitions 
to redefine "executive" and other 
terms used to describe employes ex- 
empt from minimum wage and 
maximum hour provisions of the 
Fair Labor Standards Act. 

Page 40 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Live Broadcast or PRESTO Recording? 

Moving of WREN 
Opposed by FCC 

Shift to Kansas City Denied 

Under Proposed Ruling 

PROPOSED denial of the applica- 
tion of WREN, Lawrence, Kan., 
to move its transmitter so as to 
more effectively serve Kansas City, 
Mo. with its new studios in that 
metropolis, was announced June 21 
by the FCC in a ruling likely to 
have a bearing on future station 
removals, if finally sustained. 

The Commission said the primary 
purpose of the WREN removal was 
to obtain a larger population cov- 
erage of Kansas City and its en- 
virons "in order to increase its 
advertising revenues and serve as 
a more effective outlet of the Blue 
Network". If the transmitter is 
moved as proposed, the Commission 
said WREN would deliver satisfac- 
tory service through the Kansas 
City metropolitan area, but its serv- 
ice to Lawrence and other small 
communities in Kansas would be 
"less satisfactory, and some rural 
portions of the present service area 
would be entirely deprived of serv- 

Present Service 

Declaring that the Kansas City 
metropolitan area is already served 
by at least six stations, the Com- 
mission said the essence of the pro- 
posal is to move the station to a 
large metropolitan area, which al- 
ready receives service from an 
ample number of stations. 

Answering the argument by 
WREN that as a station on a re- 
gional frequency it should serve 
the metropolitan district of Kansas 
City primarily, the Commission 
said that it does not follow that a 
station assigned to a regional fre- 
quency must serve a metropolitan 
area regardless of other considera- 
tions. Classification of stations 
under the Commission rules and 
engineering standards "is purely 
for the administrative convenience 
of the Commission in allocating 
frequencies and is not a source of 
any right in licensees or appli- 
cants," the Commission said. 

Apropos the second contention of 
WREN that the increase in cover- 
age which would result from the 
removal would make the station a 
more effective outlet for NBC-Blue 
programs, the Commission said this 
is related "more to the private in- 
terests of the applicant and NBC 
than it is to the interests of the 
communities involved." It added 
that the mere fact the station hopes 
to better itself financially by mov- 
ing from a small city to a large 
city "is not a controlling considera- 
tion in determining whether public 
interest, convenience or necessity 
would be served by permitting such 
a move." 

The Commission concluded that 
notwithstanding the fact that the 
areas which would lose service or 
obtain an inferior signal are smal- 
ler in population than the areas 
which would gain a service or ob- 
tain a better signal from WREN, 
it is "unable to find, from the evi- 
dence submitted, that the detri- 
ments to the former areas are over- 
weighed by the proposed benefits 
to the latter areas, or that the pro- 
posed change is responsive to any 
need which is substantial enough to 
overbalance this consideration." 

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BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 41 


FEATURING new radio writ- 
ings and experimental produc- 
tion technique, NBC-Red on 
June 29 started the weekly 
dramatic series, Listener's Play- 
house, as a cooperative enterprise 
of the NBC script and production 
divisions. The series will iDe handled 
chiefly by Albert N. Williams, au- 
thor of several radio plays in prose 
and verse, including "Towers of 
Hatred" and "Festival"; Ranald 
MacDougall, author of "The Inef- 
fable Essence of Nothing", and 
John La Touche, author of the 
widely acclaimed "Ballad for 
Americans". The work of these 
three will be augmented periodi- 
cally by guest writers and direc- 
tors. The new series is heard Sat- 
urday, 8:30-9 p. m. (EDST). 

4< ^ 

Novice Composers 

AMATEUR songwriters air their 
compositions and receive criticisms 
of their work on the new Song 
Writers' Clinic of KGVO, Missoula, 
Mont. Composers who can sing may 
present their works themselves, 
with staff vocalists handling the 
rest. Margaret Fischer Castle, staff 
pianist, and Jimmy Barber, KGVO 
program director who also has com- 
posed several songs, offer construc- 
tive criticism of songs broadcast. 

* 'fi ^ 

Straw Hat 

BACK-STAGE interviews with 
personalities of stage and motion 
picture world are carried by WIP, 
Philadelphia, with th^ resumption 
of a weekly program from the 
Bucks County Playhouse, summer 
theatre located in New Hope, Pa. 
Heard on Fridays, the series will 
be under the direction of Becky 
Gardiner, Hollywood scenario writ- 
er associated with the theatre. 


Sylvan Journeys 
"FOREST Travel for Stay-homers" 
is the theme of a new series of sum- 
mer programs based on imaginary 
trips to national forests in every 
part of the country, which started 
on the National Farm & Home 
Hour, June 26, at 12:30 p.m. on 
NBC-Blue. Programs are conducted 
by Elizabeth Pitt, specialist in the 
U. S. Forest Service, and explain 
how national forests serve the pub- 
lic by protecting watersheds, grow- 
ing future timber crops, providing 
free opportunities for outdoor rec- 
reation in areas of great natural 
beauty, and providing a home for 
much of the big game left in this 
country. George Washington Na- 
tional Forest in the Blue Ridge 
Mts. of Virginia was the scene of 
the initial program. Others sched- 
uled are Wallowa in Oregon. Pisgah 
in North Carolina, Mark Twain in 
Missouri, and Tongass in Alaska. 
* * * 

Aimed at the Ladies 

FEATURING its own woman 
newshawk in newscasting with a 
feminine slant, KROW, Oakland, 
Cal., has started Girl Reporter. 
Melba Reed, the Girl Reporter, per- 
sonally covers not only weddings 
and receptions but also more spec- 
tacular attractions on fire and po- 
lice runs. Recently she was made a 
fully accredited news reporter when 
she was issued a press card and 
badge at ceremonies at the office of 
the Oakland chief of police. 

You^re on 
the air! 

And offer these words ore spoken, your 
handiwork (as director or production man) is 
going to become part of the day's experience 
of millions of people, come to immediate judg- 
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been carefully rehearsed for timing and pace? 
Have you the proper type of microphones — properly placed? Here is a book by a vet- 
eran radio director in which the simplest, most effective methods of radio direction and 
production are discussed. 

Just Out! 


By Earle McGill, Director and Producer, Columbia 
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EVERY single step facing the director of radio programs is covered in this most 
^ thorough manual. Beginning with a discussion of the various types of microphones 
and their uses, the book deals with sound effects, studio construction, timing of broad- 
casts, and such mechanical factors of production as the "board fade," etc. Careful 
directions are included for putting on such diversified programs as children's broad- 
casts, remote control broadcasts, pickups from abroad, audience participation shows, 
and forum discussions. 


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through the microphone and 
dress rehearsal to the air show. 

To see for yourself how much this 
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the coupon on left to receive a 
copy for 10 days' examination, 
subject to purchase or return. 

Rang the Bell 

THE Amateur Hour of 
KROD, El Paso, Tex., which 
began operating in May, 
started with a bang recently. 
Five minutes after conclusion 
of the first program in the 
series Bob Knox, amateur 
tenor, received a scholarship 
offer from a professor of 
voice at the Texas College of 
Mines & Metallurgy. The in- 
structor never had met Knox, 
hearing him sing for the first 
time on the program. The fea- 
ture is sponsored by Car 
Parts Depot and The Music 
Mart, of El Paso. 

Scouting for All 

DESIGNED for the physically 
handicapped as well as boys who 
live in remote areas where there 
are no local organizations, a weekly 
program, Boy Scout Troop of the 
Air, has been started on KFI, Los 
Angeles, under supervision of Jim- 
my Vandiveer, special events di- 
rector. Each week a different troop 
is in charge of the broadcast, con- 
ducting its regular meeting and 
also demonstrating some phase of 
Scout activity. Physically handi- 
capped, phoning or sending in their 
names, are made members of that 
troop and later visited by other 
Scouts who present them with 
membership credentials. Healthy, 
active youngsters, from remote 
areas, are brought to the Troop's 
next meeting for the ceremony. 

* * 

Angling Dope 

TIPS on where fish are biting and 
preferred baits are offered North- 
west sportsmen by Hale Byers on 
Fishermen's Luck, which started 
June 27 on WCCO, Minneapolis, 
under sponsorship of Hamm Brew- 
ing Co., St. Paul. The program fea- 
tures a fishing quiz, with Byers ask- 
ing questions on angling and fish- 
ermen in the audience giving the 
answers. After each broadcast the 
studio audience views a half-hour 
fishing movie. Listeners sending in 
usable questions receive $1 per 
question. The program also features 
a fishing contest, with prizes of 
fishing tackle for the angler turn- 
ing in the biggest catch. 

* ^ * 

Where They Bite 

WHERE the big ones are and how 
to catch them is the gist of The 
Fishfinder program, recently 
launched on KYA, San Francisco 
under auspices of Sportsmen's 
News, fishing and hunting paper. 
Each Friday night Al Accardi and 
Bert Frazier, tell listeners the re- 
sults of their angling in Northern 
California regions. 

* * * 

Yankton Round-Up 

COOPERATING with 4-H Club 
groups, WNAX, Yankton, S. D., 
has started a new quarter-hour 
weekly transcribed show. The Jt-H 
Club Round-Up. Club leaders and 
members in neighboring states are 
interviewed by Charlie Worcester, 
WNAX farm specialist, with ma- 
terial prepared at various State 
college centers. 

WHEN Pittsburgh's KDKA some 
weeks back sent cigarette lighters 
and lighter fluid to a large number 
of folks in the trade, "Chip" Rob- 
ertson, radio director of Ralph H. 
Jones Co., in Cincinnati, acknowl- 
edged the gift with the remark 
that he would not be surprised to 
receive a chunk of a KDKA trans- 
mitter — or even a live monkey — 
from the station. Forthwith, KDKA 
Sales Manager W. E. Jackson 
wired: "Monkey and transmitter 
en route; typical KDKA service". 
And sure enough, here's what Hin- 
ter Robertson said he wouldn't be 
surprised to see — a monkey perched 
atop a transmitter segment, 

^ ^ ^ 

Sports Queries 
DRAWING upon baseball fans and 
local sports experts, Jerry O'Leary 
has started his Baseball Fan Inter- 
views quiz feature on WAAB, Bos- 
ton and Colonial Network. Each 
interviewee has a chance to go from 
first base through second and third 
to home plate by successfully an- 
swering a series of questions. First 
base rates a silver dollar, second 
two, third three and home five dol- 
lars, with strikeouts along the line 
knocking out the cash award in 
favor of a pair of Community Op- 
ticians sunglasses. Contestants may 
stop at any point between questions 
by taking their winnings and ask- 
ing for no more questions. The 
questions are evenly divided be- 
tween baseball and general sub- 
jects, all sent in by listeners. 
* * * 

Quiz of the News 
A QUIZ program titled News Quiz 
— the Headline Sweepstakes, re- 
cently was starteci on KSFO, San 
Francisco, under sponsorship of 
Langendorf-United Bakeries. The 
program originates each Friday 
night from the Orpheum Theater, 
with Dean Maddox as m.c. He is 
assisted by five announcers, who 
rove through the audience. Maddox 
propounds questions based on news. 
Anyone in the audience is eligible 
to provide the answer. Cash is of- 
fered winners. Account is handled 
by Leon Livingston Agency, San 

* * 

News Background 
FIVE members of the faculty of 
St. Louis U, all expert historians, 
discuss the background of present 
world complications on the new 
Look at the Facts series heard Mon- 
day and Friday evenings on WEW, 
St. Louis. Coniiucted by the school's 
department of history and govern- 
ment, the series presents Arthur 
T. Jones, WEW news editor and 
program director, as m.c, with Rev. 
Fr. Wallace A. Burk, S.J., station 
director, as advisor. 

Page 42 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Mail for Missionaries 

DESIGNED specifically to trans- 
mit messages from relatives in the 
United States to American mis- 
sionaries in far-away lands, Gen- 
eral Electric's international short- 
wave station KGEI, located on 
Treasure Island in San Francisco 
Bay, has started the weekly Mis- 
sionary Mail Bag. Relatives and 
friends are invited to send the sta- 
tion greetings to be broadcast to 
their loved ones. Messages, limited 
to 50 words, are aired by Norman 
Paige, chief English-speaking an- 
nouncer of KGEI. 

Debs Day 

HIGHLIGHTED with tributes to 
four New Orleans citizens who have 
made noteworthy accomplishments 
during the preceding week. Radio 
Periscope started recently on WWL, 
New Orleans, under direction of 
Jimmie Willson, WWL program 
manager. In addition to music by 
orchestra and chorus, the program 
presents interviews with local debu- 
tantes. Each deb is given $10 for 
her appearance, with the under- 
standing the money will be turned 
over to her favorite charity. 

Stage Stuff 

REGULAR half-hour Sunday night 
broadcasts of Let's Take Stock on 
WMBG, Richmond, Va., feature 
members of the Shelton-Amos Play- 
ers, playing a summer stock theatre 
engagement in Richmond. Playing 
up each week's regular show, Laura 
King, president of the New York 
Theatre Alliance Forum, interviews 
members of the cast, technical di- 
rector, stage hands, scenic artists 
and others in the company. 

Who's Your Family 

FOLLOWING a four-week test lo- 
cally, WOL, Washington, on July 
1 was to start the weekly Who Are 
You? feature on MBS. The pro- 
gram, based on geneology, traces 
family histories through narrations 
by one Dr. Pedigree and drama- 
tized incidents. Mary Hamilton 
Clark, Washington geneologist, 
writes the scripts and handles re- 
search for the program. Different 
family names are traced each week. 
The feature is heard on CBS Mon- 
days, 7:30-7:45 p.m. (EST). 

:}; ^; i\i 

Music Cognizance 

A MYSTERY song contest, with 
listeners sending in favorite songs 
to be hummed or played, is carried 
on CFRB, Toronto, for Kavanagh 
Food Ltd., Toronto. Listeners send- 
ing in most correct names of songs 
heard on the program are eligible 
for one of the 10 sets of Parker pens 
and pencils given away each week. 

Peach Selling 

TO PROMOTE sale of the 1940 
Georgia peach crop, WSB, Atlanta, 
in mid-June started the half-hour 
weekly It Happened in Georgia, to 
continue through the peach season. 
Along the same line the New York 
peach market report is presented 
daily on the 4 o'clock newscast, and 
on various WSB farm programs. 
* * 

Out of the Past 
SOMETHING different in musical 
programs is presented by WELI, 
New Haven, on its weekly Do You 
Remember series. Produced by Bud 
Finch, the show features tunes of 
the past which never attained wide- 
spread popularity and salutes the 

The Merry Side 

EMPHASIZING the lighter side 
of current events, KHJ, Los An- 
geles, has started a weekly quar- 
ter-hour program. Once Over 
Lightly, which gives a humorous 
slant on news of the day. Featur- 
ing Hugh Brundage as commenta- 
tor, the program is written by 
Eric Strutt. The Life of Byron, a 
weekly half hour program, based 
on the English poet's life, has been 
started on KHJ by the Celeste 
Rush Players. Series is written and 
produced by Miss Rush with Nor- 
man Watson featured as Byron. 
* * -i^ 

Tickets for Tunes 

IN A TIE-UP with local Segall- 
Pizor motion picture houses, 
WPEN, Philadelphia, has added a 
"Tune Teaser" contest feature to 
the daily 920 Club participating 
program. At 3:15 p.m. daily, five 
recordings are played, listeners in- 
vited to guess the titles. In addi- 
tion, the names of the six co-oper- 
ating movie houses are mentioned. 
Five pairs of movie tickets are 
awarded daily. In return the the- 
atres are mentioned at least once 
during the program. 

Anything Goes 

KECA, Los Angeles, has started a 
new Saturday night amateur pro- 
gram which runs from a half hour 
on, depending upon the talent who 
volunteers to participate. Titled, 
Tune Out Time, the weekly show is 
unrehearsed and without auditions, 
talent volunteering from the stu- 
dio audience. Willard (Doc) Hall, 
is m.c. with Helene Hill, pianist, 
acting as accompanist. John I. 
(Bud) Edwards, station production 
manager, produces. 

Weather for Farmers 

ON A NEW three-minute weather 
roundup spot on the 7:15 newscast 
on WLW, Cincinnati, Jimmy Fid- 
ler, recently appointed meterorolo- 
gist of the station, runs through 
the highest temperatures of the 
preceding day in chief U. S. cities; 
weather conditions in the WLW 
area at broadcast time, with the 
preceding day's rainfall and such, 
and the U. S. weather forecast as 
released at 6 a. m. for the area. 
Directed to farmers, the new serv- 
ice is designed to aid them in mak- 
ing their plans for the day. 
* * * 

Kelly's Kids 

A PROGRAM series designed to 
bring out the talents of young en- 
tertainers titled Jolly Joe's Junior 
Jamboree, was started June 22 as a 
Saturday morning feature on WGN, 
Chicago. Joe Kelly, for many years 
a radio star, has charge of activi- 
ties which include singing, speak- 
ing, imitating, tap dancing and in- 

^ ^ 

Racing Quiz 
TED WILLIAMS, noted turf ex- 
pert recently heard on KNX during 
the Santa Anita racing season, on 
June 24 launched a series of pro- 
grams. Stump the Horseman, on 
Wind, Gary, Ind. Williams inter- 
views jockeys, trainers and owners 
and invites listeners to send in 
questions on turf history and cur- 
rent activities in an effort to stump 
his expert guests. 

COLUMBIA Pictures Corp., Holly- 
wood, has purchased full rights to 
Interim, a one-act radio play which 
Tom O'Connell, Cleveland writer, 
wrote for the WHK drama laboratory 
last year. 


50,000 WATTS 


Delivering a 2,000,000 people market 

with more retail sales than Maine, 

New Hampshire, Vermont combined. 

For more information about WBT, one of the sixteen CBS 50,000 watt stations, inquire of Radio Sales: New York, Chicago, Detroit, St. Louis, San Francisco, Los Angeles 


BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 4a 

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J. FRANK BEATTY, Managing Editor # BERNARD PLATT, Cirenlation Manager 

NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 

BRUCE ROBERTSON, Associate Editor 9 MAURY LONG, Advertising Manager 

CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 • edward codel 
HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 • davh) h. glickman 
Subscription Price: $3.00 per year-15c a copy • Copyright, 1940, by Broadcasting Publications, Inc. 

Chain Shackles 

IT DOESN'T take great prescience or genius 
to adduce that the honeymoon is over in broad- 
casting. Events of the last year or so have 
made the lot of the broadcaster increasingly 
difficult. Copyright, labor, musicians, artists 
have converged upon the industry with un- 
abated vigor. These, coupled with the tighten- 
ing grip of Government regulations, have given 
every station owner practically a new crisis 
a week. 

But all these are secondary to events directly 
ahead, quite aside from the uncertainties of 
conditions that may be provoked here by the 
war in the rest of the world. On that score, we 
can do no more than accept the repeated ex- 
pressions from high official quarters, both civil 
and military, that commercial broadcasting 
will remain in status quo even in the event of 

Broadcasting now approaches a fight for its 
economic existence. This crops from the new 
philosophy of the FCC, reflected in many of its 
recent actions. In FM, in television and in 
what we regard as the untenable report of its 
Network-Monopoly Committee, there are un- 
mistakable signs of great changes ahead ac- 
companied by new assaults upon free, private, 
competitive enterprise, which has been the life- 
blood of radio's meteoric development. 

FM, aff"ording allocation opportunities under 
which apparently ample station facilities can 
be provided in every city, town and hamlet, 
certainly portends unlimited competition, not 
only among stations of that class but with es- 
tablished standard stations. Yet the FCC Net- 
work Monopoly Committee proposes to inhibit 
and restrict operations of existing networks 
and stations by banning here and controlling 
there, even proposing to arrogate to the Com- 
mission control of network affiliation contracts. 

A critical analysis of the committee's report, 
shot through as it is with half-baked conclu- 
sions and innuendos, would require columns. 
The most pertinent industry observation we 
have yet seen is that of CBS President William 
S. Paley, who made bold to say that the over- 
all impression given by the report is "one of 
fashioning language in accordance with judg- 
ments predetermined before the hearing". 

The: report obviously sought to satisfy 
smaller, independent operators by employing 
the old come-on of sharing the wealth through 
soaking the rich. But the committee overshot 
its mark. By proposing to take over supervision 
of network contracts and of station and net- 
work revenues, it treads upon forbidden ground. 

Assuming the legal authority exists to inter- 
fere with business policy (and the law and the 
courts have been explicit that it does not), it 
would be but a short haul for the Government 
to fix rates and regulate profits. 

The very premise upon which the committee 
bases its "crack the rich" idea — exclusive net- 
work affiliation contracts — is fallacious. If 
contracts were non-exclusive, so that any net- 
work could schedule programs on any station, 
it is obvious that the business would gravitate 
to the biggest station with the best signal at the 
lowest rate per listener in the major markets. 
Thus, it seems, the rich would get richer and 
the poor poorer. 

The report, born after a two-year confine- 
ment, during which two of the original commit- 
tee members left the FCC, aside from obvious 
bias, is antiquated. It was based on conditions 
existing in 1938 — before the authorization of 
commercial FM, which in itself is a manifesta- 
tion of how radio's swift pace outruns such con- 
ditions. It employs ancient statistics. It was 
made public by a three-man committee — less 
than a majority of the full FCC — whereas the 
original committee comprised four of the Com- 
mission's membership of seven. 

There is reason to believe that the Adminis- 
tration is none too pleased with the FCC's con- 
duct in the handling of the report, particularly 
when the keynote at the White House in these 
parlous times is cooperation with industry. 
Certainly it is at utter cross-purposes with any 
industry-cooperation program for its under- 
tones and overtones are such as to infer that 
mere business success is contrary to the public 

In some industry quarters we can understand 
why, at first blush, there might be the reactions 
favorable to the report. There are those who 
feel the networks have been anything but even- 
handed in their operations over the years. In- 
dependent transcription companies have felt the 
pinch of network competition to the point where 
operations have become extremely hazardous. 
But inequities and shortcomings can be cleared 
up without handing over to a Federal bureau 
the keys to the safe of every station. 

The full seven-man FCC should be apprised, 
at first hand, of the facts. It should not be 
swayed by what has been branded by actual 
parties as a biased, prejudiced and colored re- 
port. There should be oral arguments before 
the Commission undertakes to promulgate pro- 
posed new rules rather than after, because 
even the accuracy of certain of the committee's 
"facts" and the truthfulness of some of its 
conclusions have been challenged. 

Radio and Printed Word 

SOON to be published is a book Radio & the 
Printed Word, an impartial study financed by 
the Rockefeller Foundation and carried on for 
two years by the School of Public & Interna- 
tional Aff'airs of Princeton University. For a 
preview of some of its findings, significant in 
the extreme to radio and laying once and for 
all the ghost of radio encroachment on the 
newspaper, we are indebted to Matt G. Sullivan 
of the Gannett Newspapers. 

"The findings," Mr. Sullivan reported, "seem 
to prove that?radio listening is not reducing 
newspaper reading, but rather is increasing 
it, and there appears to be less and less likeli- 
hood that radio can ever displace reading." 
Since the first newspaper broadcast in 1920, 
news reporting on the air has increased tre- 
mendously — yet daily circulations have jumped 
from 27,790,000 that year to 39,670,000 in 1939, 
an increase of 42.7% as compared with an esti- 
mated increase in population of 24.3%. 

Even habitual non-readers who at first de- 
pend on radio grow into newspaper readers; 
the Princeton study will show that the greater 
the interest in news the greater the preference 
for the newspaper over radio news, according 
to Mr. Sullivan, whose company is itself a 
major operator of radio stations as well as 
chain newspapers. It remains for us to see the 
text of the study itself to learn whether radio 
news diminishes in interest commensurately, 
but in the light of station and sponsor experi- 
ence of recent years that would seem doubtful 

Mr. Sullivan uses 1940 Broadcasting Year- 
book figures to show there are 814 stations 
(now nearer 850) and that 269 (now more than 
275) are identified with newspaper ownership. 
He urges publishers to give careful study to 
FM because of its possibilities for many more 
stations. He sees no danger in facsimile to 
newspapers in general. His report, as a whole, 
is another proof of the thesis we have long ex- 
pounded — that radio and the press enjoy a 
natural affinity and there is no reason whatso- 
ever why they should not continue side by side 
as free, competitive yet cooperating media for 
the dissemination of news and advertising. 

Forgotten Business 

IT HAS ALWAYS seemed odd that radio set 
manufacturers and dealers, whose very eco- 
nomic existence depends upon what broad- 
casters broadcast, are just about radio's poor- 
est customers for time. The substantial bulk of 
the manufacturers' advertising dollar goes to 
newspapers and magazines. 

Manufacturers are just beginning to mer- 
chandise FM receivers. They see in it a means 
of gearing up production of higher cost "units. 
Yet we hear that in their sales meetings around 
the country, these manufacturers are urging 
double-trucks in newspapers and magazines, 
with nary a mention of radio time. Without 
programs, sets cannot be sold, and vice versa. 
It seems to us there is a real job of coordina- 
tion or salesmanship or mutual self-help to be 
done in these kindred operations. 

In FM, for example, the new FCC rules re- 
quire stations to devote two hours daily to 
"high fidelity". How better could manufactur- 
ers promote their new FM sets than by spon- 
soring these periods* with programs which will 
give the listener maximum performance? 

Page 46 • July 1, 1940 

BROADCASTING • Broadcast Advertising 


THE LEGEND persists in many 
informed circles around Radio City 
that Lee Boswell Wailes, manager 
of Westinghouse Broadcasting Sta- 
tions after July 1, is the legitimate 
father of the quiz show. The story 
goes that some program wag sur- 
reptitiously observed Wailes oper- 
ate, overheard his phone conversa- 
tions for one whole day. Then with 
what he had seen and heard as a 
pattern, he went away and begot 
the whole genus of quiz. 

Lee Wailes' grey eyes twinkle 
and his ever fluent smile breaks 
wide at this story. Btit if it is a 
libel, he has never denied it. 

Certain it is that ever since April 
1931, when he joined the statistical 
department of NBC, it has been his 
business to know all the answers. 
Beginning in September, 1936 
Wailes was called upon many times 
to answer 'Yes' or 'No' for the 
stations that comprised NBC's M & 
O family. If he didn't know, he had 
to find out — somewhere, somehow. 
And like the omniscient John 
Kieran, Wailes inevitably came up 
with the right answer. 

With the grace and tact expected 
from a son of the Old South, Wailes 
has welcomed the groping, queru- 
lous, perplexed gentry of radio 
management — all with problems, 
the most consuming of the moment. 
With his office as the weeping post 
for M & O stations, Wailes held the 
hands of managers and their aides, 
listened patiently to their plaints, 
helped them out of quandaries and 
multi-lateral imbroglios, suggested, 
checked, counselled. 

Wailes never rushes into any- 
thing. He moves deliberately, but 
incisively. Nobody stampedes him. 
Always meeting problems head-on, 
he rarely temporizes and then only 
to gain an advantage. He never 
ducks. He has been a two-way 
trouble-shooter, a bottleneck for 
reciprocal problems between sta- 
tions and network. 

Such a workaday portrait might 
be expected to impress Walter 
Evans, vice-president of Westing- 
hotise Radio Stations. Mercurial 
himself, direct and with no stomach 
for inertia in industry, Evans is 
forever trying to discover men who 
possess the rare combination of 
deliberate judgment and vigorous 

With the working out of West- 

inghouse's new deal, whereby NBC 
drops its program and sales man- 
agement of Westinghouse stations 
effective July 1, Walt Evans began 
his quest for a man to head up the 
new operations, under his immedi- 
ate supervision. In Lee Wailes he 
found a broadcaster with the requi- 
site rounded experience. As of July 

I, young Wailes becomes executive 
head of KDKA, Pittsburgh, WBZ- 
WBZA, Boston-Springfield, KYW, 
Philadelphia, and WOWO - WGL, 
Fort Wayne. The latter two sta- 
tions, however, have never been 
under direct NBC program or sales 
management. Also falling tinder his 
managerial aegis are international 
shortwave stations WPIT, Pitts- 
burgh, and WBOS, Boston. 

Lee Wailes spent 35 years pre- 
paring himself for his present job 
as Manager of the Westinghouse 
Broadcasting Stations. Born June 

II, 1905 in Memphis, he attended 
public schools there and entered 
Bethany College, Bethany, W. Va. 
in 1924. At once taking prominent 
rank in campus activities, Wailes 
was class president in his sopho- 
more year. Illness forced him out of 
college until the fall of 1926, when 
he resumed study at Southwestern 
University in Memphis. 

Graduation in 1929 found Wailes 
with a fine assortment of extra- 
curricular honors. His profile in 
the senior year book disclosed him 
as captain of the varsity tennis 
team, president of the glee club, 
vice-president of the honor council 
and college annual editor-in-chief. 

As a matter of fact, it was during 
his college course that Wailes had 
his first contact with broadcasting. 
Tenor soloist with a male quartet, 
he sang frequently over a Memphis 
station. It appears from the record 
that the harmony was tolerably 
acceptable, for the program was 
sponsored by a clothing store. 

Wailes had his taste of life the 
hard way, too. Once as summer 
vacation nomads, he and a college 
friend set out for California. In- 
advertently they made certain of 
adventure by leaving all ready cash 
at home. Things broke badly, and 
they found themselves stranded in 
Albuquerque, N. M., but by sheer 
pluck, and resourcefulness in forc- 
ing the breaks, they finally made 
the Coast. 

Now a mature and circumspect 


R. T. CONVEY, president of KWK, 
St. Louis, in mid-June was elected a 
vice-president and member of the board 
of directors of the Missouri State Golf 
Assn. at its annual convention in St. 
Louis. Bob Richardson, KWK national 
sales representative, qualified in the 
championship flight of the State tour- 
nament held in conjunction with the 

MIRIAM EASTBURN, assistant sec- 
retary to Commissioner T. A. M. 
Craven, of the FCC, is convalescing 
from an emergency appendectomy per- 
formed June 17. 

J. HOWARD WORRALL. president 
and manager of the Hawaiian Broad- 
casting System, recently visited Percy 
L. Deutsch and A. B. Samrock, presi- 
dent and station relations manager, 
respectively, of World Broadcasting 
System, at their New York headquar- 
ters, to discuss operation of World 
Program Service on stations KHBC, 
Hilo, and KGMB, Honolulu. 

JACK DE RTTSSY, recently of the 
sales staff of KYW. Philadelphia, has 
joined NBC to handle sales in the 
New York, Baltimore and Washington 

HARVEY STRUTHERS, of the sales 
department of WCCO, Minneapolis, 
on .Tune 22 married Helen Gould. 

LARRY COKE, formerlv of KMMJ, 
Grand Island; KGNF. North Platte, 
and KORN, Fremont, Neb., has ioined 
the commercial department of KSCJ. 
Sioux City, la. 

LOUIS SIMON, formerly with KQW, 
San Jose, Calif., has joined the sales 
staff at KYA, San Francisco. 

BOB DeHAVBN has joined the sales 
staff of KYSM, Mankato. He is no re- 
lation to Minnesota's other Bob De- 
Haven, production manager of WTON. 

broadcasting executive. Lee never 
for a moment disowns the fact that 
once he clerked in an Army & Navy 
Store, chauffeured an elderly 
couple, worked with a construction 
gang in Long Beach and was a 
stevedore at San Pedro harbor. All 
in order to eat! 

After a summer of such adven- 
tures, the boys' odyssev ended dis- 
mally with the forced sale of a 
prized T-model racing job. With 
the proceeds they paid copch fare 
back from New Mexico to Memphis. 

Wailes first job in his serious 
nuest for a career was in Wall 
Street. It took him no time to de- 
cide that he didn't want to remain 
a bank messenger. Notwithstand- 
ing such choice assignments as de- 
livering bonds to Elinor Glynn! 
Ambitious to go places, he joined 
the training class in statistics, ac- 
counting and securities. 

Came the ill-winds of the early 
'30s. But they proved auspicious 
for Lee. In 1931 he ofl'ered his 
specialized training to NBC. Ac- 
cepted as an assistant to Paul F. 
Peter, now research director of 
NAB, he was given charge of 
market research in the statistical 

Four years later he was made as- 
sistant chief statistician of NBC, 
and in 1936 won an important pro- 
motion to the denartment of man- 
aged stations, of which group he 
became manager on May 1, 1939. 
During four years in that depart- 
ment, Wailes served both under 
Alfred II. Morton, now vice-presi- 
dent in charge of television, and 

ALFRED J. McCOSKER, president 
of WOR, Newark, and chairman of 
the board of MBS, and Theodore 
Granik, director of the MBS Ameri- 
can Forum of the Air program, have 
been elected to the board of trustees 
of the Associated Health Foundation, 
first non-profit medical insurance group 
licensed in New York state. 

LENOX R. LOHR, president of NBC, 
in accordance with his annual custom, 
has invited all NBC employes to at- 
tend a July 4 outing at his estate in 
Tarrytown, N, Y. 

tive vice-president who has been re- 
cuperating from a gall bladder opera- 
tion since last April 17, on June 25 
returned to his desk. 

O. L. SMITH, of the sales staff of 
WNOX, Knoxville, Tenn., has been 
elected president of the local City 
Salesmen's Club. 

signed as general solicitor of RCA to 
become general counsel of RCA Com- 
munications Inc., common carrier sub- 

LESLIE H. PEARD Jr., newly named 
sales manager of WBAL, Baltimore, 
is the father of a boy born June 21, 

William, Ont., is president of the 
Thunder Bay Air Training School, a 
unit in the British Empire Air Train- 
ing Scheme. The school opened June 
24 at Port Arthur, Ont. 

BILL HARVEY, of the commercial 
staff of KTAR, Phoenix, Ariz., is the 
father of a girl born June 20. 

western manager of A. E. Clayden Inc., 
newspaper representatives, has been 
appointed sales manager of Press- 
Radio Features Inc., Chicago, accord- 
ing to an announcement June 15 by 
Paul Weichelt, secretary of the com- 
pany. Before entering the newspaper 
representative field in 1937, Mr. Shep- 
pard was with the American Press 

E ANSON THOMAS, commercial 
manager of KROC, Rochester, Minn., 
has resigned to join his brother, Lloyd 
C. Thomas, in the operation of KGFW, 
Kearney, Neb. 

William S. Hedges, vice-president 
of the stations department. 

Wailes deprecates his own ac- 
complishments, protesting that not 
much could possibly happen to a 
man barely turned 35. That much 
has happened undoubtedly has some 
reference to a strong personality. 
Lee's poised, urbane manner radi- 
ates a warmth and mellow cordial- 
ity, unmistakably Southern. Kindly, 
sympathetic, he has yet a penetrat- 
ing shrewd and firm side. Those 
who clip their bouquets call him 

In his climb to executive ranks, 
Lee Wailes has accumulated one of 
the most loyal groups of friends of 
any man in radio. What's more, he 
always has had the confidence and 
gratuitous support of his associ- 
ates, as well as the respect of the 
industry as a whole. 

In 1934 he married Mynarda 
Bodel, daughter of an Army officer. 
They have a three-year-old son, 
Stephen. For outside interests Lee 
is definitely sports-minded. Now 
and then he dusts off his tennis 
racquet or golf clubs. When he's off 
his game, he putters round the 
yard or goes to a ball game. He 
follows the fortunes of the New 
York Giants because he used to 
watch Bill Terry, Giant's manager, 
play sandlot baseball in Memphis. 
And in those days Bill Terry not 
only covered first base, but also 
pitched and played in the outfield. 

That, suh, is Lee Boswell Wailes, 
descendant of an old Louisiana 
family and, on his own, a right 
smart son of Dixie. 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 47 

of the NBC staff at Radio City, New 
York, sailed from San Francisco on 
the Nitta Maru June 12 for Tokyo, 
where he is scheduled to deliver a se- 
ries of lectures at the Oriental Cul- 
ture Summer College. Whitfield is go- 
ing to Japan at the invitation of the 
Japanese government and the personal 
invitation of Kaju Nakamura, Japan- 
ese banker, publisher and member of 
the Japanese Diet. 

BEV DEAN, promotion manager of 
WCKY, Cincinnati, is the father of a 
girl born in mid-June. 

A. W. CRAPSEY, KOA, Denver, 
manager of local sales, was recently 
elected president of the Denver Adver- 
tising Club. 

LENOX R. LOHR, president of NBC 
and soon to become president of the 
Chicago Museum of Science and In- 
dustry, is chairman of the radio divi- 
sion of the Greater New York Men's 
Committee to raise $3,000,000 for the 
relief of Dutch refugees. 

ROBERT C. MAYO, formerly of the 
CBS sales staff. New York, on June 
17 joined the sales department of 
WOR, Newark. 

of the NBC script division, has been 
appointed editorial advisor in the field 
of radio to the American Scholar Mag- 
aeine, national Phi Beta Kappa quar- 

JOSEPH LOPEZ, general manager 
of WICC, Bridgeport, Conn., is the 
father of a boy born June 15. 

KING HARRIS, formerly of the ra- 
dio department of J. Sterling Getehell 
Agency, New York, and more recently 
with Erwin, Wasey & Co., San Fran- 
cisco, on June 15 joined the KPO- 
KGO, San Francisco sales staff. 

FRANK R. BRICK Jr., for several 
years chief engineer of Finch Telecom- 
munications Inc., Passaic, N. J., has 
been appointed vice-president in charge 
of Finch facsimile activities in aviation, 
according to a June 20 announcement 
by President W. G. H. Finch. A for- 
mer Navy flier, Mr. Brick will inten- 
sify activities in the use of facsimile 
apparatus for aircraft. 

HOWARD LANE, general manager 
of the McClatchy radio stations and 
chairman of the Northern California 
Broadcasters Assn., has been named 
by Governor Culbert Olson to the State 
Council of Defense. 

CARL NIELSEN, account executive 
of KYA, San Francisco, recently be- 
came the father of a baby girl. 

WHLD Completes Staff 

STAFF of the new WHLD, Ni- 
agara Falls, N. Y., which went on 
the air in May with 1,000 watts 
daytime on 1260 kc. and which is 
licensed to the firm publishing the 
Niagara Falls Gazette, has been 
completed. It is headed by Earl C. 
Hull, former chief engineer of 
WKY, Oklahoma City, who holds 
the title both of general manager 
and chief engineer. The staff in- 
cludes: Ben Bezoff, program and 
news director; Joseph Bernard, 
commercial manager; Richard Rob- 
bins and William Longood, sales- 
men; Fin Hollinger, continuity 
chief; Larry Lawrence, Alden Fez 
and John Hollis, announcers; Dean 
Hiatt, chief operator; Howard 
Quade, Robert Wilson, Arlen 
Brown and Paul Nassoiy, engi- 
neers; Robert Manning, Ruth Prin- 
dle and Ann Louise Foltz, office 
staff. The station is represented na- 
tionally by Headley-Reed Co. 


NOT ONLY in radio, which she 
confesses is her chief interest, but 
in other lines of business activity, 
Mrs. Paula Wilhite, recently elect- 
ed secretary-treasurer of WGST, 
Atlanta, is a shining example of 
the modern American woman execu- 
tive. For the last six years she has 
been office manager and financial 
executive of the station; recently 
the stockholders elected her to the 
new office and the board. Before 
joining WGST she was assistant 
manager of the Atlanta branch of 
the Grand Rapids Store Equipment 
Co. In addition to her WGST duties, 
she holds the posts of secretary- 
treasurer of the local Commercial 
Investment Discount Inc. and treas- 
urer of Commercial Insurance 

Dial to Mike 

A. M. WOODFORD, for 11 
years with WBAP, Fort 
Worth, recently was trans- 
ferred from the station's en- 
gineering department to be- 
come production director of 
WBAP and its sister station, 
KGKO. Woodford has just 
completed an assignment as 
engineer and production di- 
rector for the 115th Texas 
Prison Series program on 
WBAP. Before joining that 
station he was associated 
with Tropical Radio & Tele- 
graph Co. as a radio operator. 

Radio Man Becomes Mayor 

man of the board of 4BH, Queens- 
land, Australia, unit of Macquarie 
Network, was recently elected Lord 
Mayor of Brisbane. He has been in 
radio for more than 10 years and is a 
past president of the Australian Fed- 
eration of Commercial Broadcasting 
Stations. Macquarie Network has add- 
ed two new 2,000-watt stations to its 
list, one in central and the other in 
northern New South Wales. They are 
2GZ, Orange, and 2NZ. Inverell. 

James W. Hurst 

JAMES W. HURST, 60, father-in- 
law of J. L. Van Volkenburg, assistant 
to the vice-president of CBS. Chicago, 
was instantly killed in a head-on auto- 
mobile collision in Lyons, 111., June 24. 
Mrs. Hurst sustained a fractured arm 
and leg and possible fracture of the 
skull but is expected to recover. 

Unfair List Threatened 
By Writers on Coast in 
Disc Firm Negotiations 

A PEACEFUL settlement of dif- 
ferences between Assn. of Radio 
Transcription Producers of Holly- 
wood and western division of Radio 
Writers Guild, that city, appeared 
imminent with representative com- 
mittees from both groups getting 
together in late June in an effort 
to draft a code agreement. 

RWG in mid-June sent telegrams 
to several Hollywood transcription 
concerns threatening to publish an 
unfair list on June 17 if they did 
not sign a submitted working 
agreement. Transcription producers 
retaliated with warning they 
would take legal action against 
RWG should the latter' carry out its 
threat. They declared they had not 
been notified of an official RWG 
negotiating committee and denied 
having received a code proposal 
from RWG, although it was under- 
stood that there was a definite 
agreement on the part of the writ- 
ers to furnish one. 

AFRA Cooperation 

About 20 transcription producing 
concerns in the Los Angeles area 
would be affected. There are about 
30 companies on the West Coast 
producing and making transcrip- 
tions. Only 10 have signed RWG 
contracts, according to Guild ex- 
ecutives. If an unfair list is pub- 
lished, writers will be instructed 
not to work for any of the firms 
listed. Such a list, according to 
Guild executives, would also be 
sent to AFRA and cooperation of 
that group sought. RWG execu- 
tives declared every effort had been 
made to get together previously 
with the transcription production 
units before it took the unfair list 
threat. Producers on the other 
hand, claimed they were not ad- 
vised of negotiations. 

Practically all West Coast tran- 
scription activities have been sus- 
pended. Several Hollywood tran- 
scribers declare profitable opera- 
tion is impossible under present 
circumstances. AFRA on the West 
Coast, several weeks ago submitted 
its proposed code to the producers, 
but an agreement is not expected 
for some time. 

Newspaper Guild Starts 
Hunt for Radio Openings 

GUILD, through its national place- 
ment service, has launched a na- 
tion-wide campaign to find jobs for 
its unemployed members as radio 
news editors and writers, as well 
as in the publicity and continuity 
departments of stations. Campaign 
is the result of survey among ra- 
dio stations by the Newspaper 
Guild of New York, started early 
this spring [Broadcasting, April 

Every radio station has received 
a letter, signed by Morris Watson, 
director of the Guild's placement 
service, outlining the current de- 
mand of the listening public for 
news and telling radio men what 
experienced newspapermen, cur- 
rently unemployed because of mer- 
gers, consolidations and suspen- 
sions in the newspaper field, have 
to offer a radio news department. 
The letter, mailed in folder form, 
includes an endorsement of the 
campaign signed by Richard Bard, 
news editor of WNEW, New York. 


War stimulates Trade in Western Canada 

• The Canadian farmer is in the money . . . the 
mines and smelters are busy . . . business is boom- 
ing in Western Canada. All this means a ready 
market for your product. 


flrsi in Listener Preference - 
Write for Audience Figures 



CANADA - Ail-Canada Radio Facilities Limited 


Regina, Sask. 


Moose Jaw, Sask. 


Lethbridge, Alta. 


Calgary, Alta. 


Edmonton, Alta. 


Trail, B. C. 


Kelowna, B. C. 

Page 48 • July I, 1940 

BROADCASTING • Broadcast Advertising 

MORDEN BUCK, formerly manager 
of KWFT, Wichita Falls, Tex., and 
previously with WHEC, Rochester, 
N. Y., and WJNO, Palm Beach, Fla., 
has joined the announcing staff of 
KMOX, St. Louis. George Perrine, 
formerly an instructor in foreign lan- 
guages at the U of Illinois and Colum- 
bia U, also has joined the KMOX 
newscasting staff. Perrine, who can 
speak nine languages, for several years 
was heard on a CBS news program. 

program director of WHDL, Olean, 
N. Y., has joined the announcing staff 
of KCSJ, Sioux City, la. Recently he 
married Margaret Karlstrom, formerly 
musical director of WDAN, Danville, 
111. Wally Hatter, with KSCJ for the 
last two years, on June 22 joined 
KVFD, Fort Dodge, la., as sports- 

McGovern have joined the announcing 
staff of WWSW, Pittsburgh, filling 
vacancies created by the transfer of 
Bob Merryman to the announcing staff 
of KDKA, Pittsburgh, and Ollie 
O'Toole's joining the Horace Heidt 

EDWARD G. WEBER, formerly day 
captain of the guide staff of NBC, 
Chicago, has been promoted to the spe- 
cial events and news department. War- 
ner Holmgren became captain. David 
S. Squires, new to radio, has been add- 
ed to the staff to fill the vacancy. 

PHIL BOWMAN, producer of 
WBBM, Chicago, on June 18 became 
the father of his second child, Virginia 
Judy Bowman. 

TOM FOY, formerly of the WGN, 
Chicago, continuity department, has 
been named head of the newsroom. 
EUGENE S. PULLMAN, news editor 
of WIRE, Indianapolis, was chairman 
of the radio news service panel of the 
North Central Radio Work Confer- 
ence held at Indiana U, on June 21. 

PERCY FAITH, young Canadian mu- 
sician whose Music hij Faith has been 
heard on CBC for the last two years, 
on July 1 became permanent conductor 
of the Carnation Contented orchestra, 
heard over the NBC-Red, Monday 

FRANK BLAIR, announcer of WOL, 
Washington, is the father of a son, 
Thomas Stephen Blair, born in mid- 

HARRY S. WALSH, of the WGN, 
Chicago, musical staff and director of 
The Northerners, male quartet, on 
June 25 married Virginia Frazier. 
JACK KELLY, announcer of WKBH, 
LaCrosse, Wis., on June 25 married 
Eleanoi'e Hoffman. 


Western Electric 


BASIL LOUGHRANE, director of 
Light of the World, sponsored on NBC 
by General Mills for Bisquick, is writ- 
ing a radio handbook for beginners 
titled On the Air 

THOMAS CAREY, announcer of 
NBC's International division, on June 
22 married Irene Whitla of Ridge- 
wood, N. J. 

HOWARD LaNOISE, former as- 
sistant manager of Loew's Mayfair 
Theatre, New York, has joined WHN, 
New York, as assistant night man- 
ager, succeeding Frank Danzig, who 
has joined the announcing staff of 
WMCA, New York. 

GEORGE BRYAN, free-lance an- 
nouncer and formerly a news commen- 
tator on WMCA, N"ew York, has 
joined the CBS announcing staff. 

JOHN F. HOGAN, who has had a 
part time assignment with WMAZ, 
Macon, Ga., during his senior year at 
Mercer U, recently joined the fulltime 
announcing staff of the station follow- 
ing his graduation. 

newspaperman, has been named pub- 
lic relations director of WORL, Bos- 
ton, succeeding Marjorie Spriggs, who 
recently joined the publicitv staff of 
WBZ, Boston. Winslow Porter, WORL 
announcer, and Katherine Jackson re- 
cently announced their engagement. 

Weakley Weekend 

IT TOOK the Coast Guard to 
rescue Scott Weakley, pro- 
duction manager of KROW, 
Oakland, Gal., from his latest 
predicament. Starting for a 
weekend cruise early in June, 
Weakley ran into foul weath- 
er a few miles up San Pablo 
Bay and his 17-foot cruiser. 
Little Lit, ran aground and 
shortly was smashed by high 
seas. Clinging perilously to 
some old pilings on isolated 
Brooks Island, about 15 miles 
from San Francisco, he was 
rescued nearly 20 hours later. 
This was Weakley's fourth 
boat accident, and he indi- 
cates he has finally decided to 
abandon the sea. He indicates 
that he is thinking of putting 
the salvage money, if any, 
into a small cabin plane. 

BOB POLLOCK, formerly of WSB, 
Atlanta, has joined the announcing 
staff of WCAU, Philadelphia. 

DAVID SIEVERS, dramatic director 
and announcer of WGBR, Goldsboro, 
N. C. and graduate of the Carolina 
Playmakers, is directing Wayne Play- 
house of the Air as a regular Friday 
night presentation of full-hour adap- 
tations of great plays. He also acts in 
the plays. 

HELEN R. ANDERSON, secretary 
to Arthur Hull Hayes, sales manager 
of WABC, New York, was married 
June 27 to John Paul Hartigan, ad- 
verti.sing manager of Kalart Co., New 
York photographic equipment company. 

DICK PACK, who recently joined the 
press department of WOR, Newark, 
on June 27 married Laura Lipkin. 

TOR TORLAND, newscaster of KOA, 
Denver, has been elected president of 
the station's recently formed employ- 
es' recreation group. Russ Thompson, 
transmitter engineer, was named vice- 
president, Eddie Sproul, secretary- 
treasurer, and Mary Mortimore, chair- 
man of women's activities. 

merly with the radio education depart- 
ment of Kentucky U, has been named 
educational director of WNOX, Knox- 
ville, Tenn. Frank Brink, formerly of 
WROL, Knoxville, has joined the 
WNOX announcing staff. 

WILLIAM WINTER, news analyst 
of WBT, Charlotte, N. C, on June 18 
was appointed news editor. 



ull time 

KSD has a greater Day- 
time Population Coverage 
Area than any other St. 
Louis Broadcasting Station. 

KSD has led with ''Firsts'' in 
nation-wide program Popularity 
Polls since 1935, assuring lis- 
tener preference in St. Louis. 

The Distinguished Broadcasting Station 

Station KSD— The St. Louis Post-Dispatch 



BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 49 

HUGH ASPINWALL, heard for the 
last seven months of the Country 
Journal of KMOX, St. Louis, has re- 
signed from the KMOX staff to con- 
tinue his Chick Martin recordings for 
Purina Mills at World Broadcasting 
System, Chicago. Going to Hollywood 
late in July, he is to appear in a forth- 
coming motion picture to be produced 
by Columbia Pictures. 

BYNON PRANCE, graduate in agri- 
culture of the U of Georgia and for- 
merly with the AAA, has joined WSB, 
Atlanta, as farm director, and on May 
17 started the Farm Radio Hour as a 
daily 5 :30-6 :15 a. m. feature. 

EMERSON S. SMITH has been pro- 
moted to program director of KDYL, 
Salt Lake City, with John Woolf 
named assistant and Douglas Gourlay, 
chief announcer. 

FRANK AUSTIN, formerly of KDYL, 
Salt Lake City, and KVOD, Denver, 
and Dick Crawford, of KFXM, San 
Bernardino and KVOE, Santa Ana, 
Cal., have joined the announcing staff 
of KROW, Oakland, Cal. Harlan 
Dunning, formerly of KROW, has 
joined the announcing staff of KSFO, 
San Francisco. 

EDWARD J. NAGLEY has joined the 
continuity and announcing staff of 
KRIS, Corpus Christi, Tex. George 
Morrison has resigned from the KRIS 
continuity staff and intends to leave 
radio, although he has announced no 
future plans. 

DOUG ARTHUR, program director 
of WIBG, Glenside, Pa., is the father 
of a girl born June 14. 

NORMAN BRINSLEY, formerly pro- 
gram director of WKBB, Dubuque, 
la., and WHIP, Hammond, Ind., has 
joined WIBC, Indianapolis, as con- 
tinuity chief and announcer. Jack Mor- 
rison, Notre Dame student, also has 
joined the WIBC announcing staff. 

EVELYN GARDINER, director of 
the Home Forum, of KDKA, Pitts- 
burgh, has been elected president of 
the Pittsburgh Women's Advertising 

,„p,a..dD.m..«c, Export 
Bufm.M lncr...e< M'" 

PLUS Sales Volume 
for your product 

The headlines above . . . from Pittsburgh daily 
papers, mean more jobs . . . bigger payrolls . . . 
more money to spend! Check up on your sales 
plans for the Pittsburgh- Allegheny County 
area . . . the KDKA area . . . and do it now ! 

50,000 watt KDKA is the ONLY Pittsburgh 
station completely covering the Tri- State 

HELENS M. CASKIN, the Siorj/ 
Lady of KYW, Philadelphia, recently 
signed to record six sides for RCA- 
Victor Bluebird records, telling the 
story of the "Nutcracker Suite" based 
on the book, "The Nutcracker of 
Nuremburg", by Donald E. Cooke. 
Mrs. Caskin's narration is to be back- 
grounded by music from Tchaikovsky's 
"Nutcracker Suite". 

NEIL REAGAN, formerly program 
manager of WOC, Davenport, la., has 
joined KFWB, Hollywood, as summer 
relief announcer. He is a brother of 
Ronald Reagan, formerly WHO, Des 
Moines, announcer, and now a War- 
ner Bros, contract film actor. 

NED PAYNE, 22-year-oId page boy 
at NBC's Hollywood Radio City, re- 
signed in June to serve with an ambu- 
lance unit of the American Red Cross 
in France. Payne also went through 
the recent Russo-Finnish war. He 
sailed for France in mid-June. 

DONALD F. DAVIS, for two years 
newscaster of KMJ, Fresno, Cal., has 
been transferred to KWG, Stockton, 
Cal., as announcer. 

FRED REINHARDT, formerly of 
WGIL, Galesburg, 111., has rejoined 
the announcing staff of WTRC, Elk- 
hart, Ind. 

GEORGE JAY, KFWB, Hollywood, 
is recovering from rib injuries re- 
ceived in a recent accident. 

ALDEN L. FOX, formerly of WBNY, 
Buffalo, has joined the announcing 
staff of WHLD, Niagara Falls, N. Y. 

TED ALLAN, CBS Hollywood pho- 
tographer, has recovered from a seri- 
ous eye injury received recently while 
chipping plaster from the ceiling of 
his home. 

JACK KELLY, of the sports staff of 
WWL, New Orleans, on June 18 mar- 
ried Katherine Chester. 

WILLIAM GAY, KNX, Hollywood, 
day supervisor and chief announcer, 
and Nancy McKenna, model, were 
married in that city June 28. 

merly of Sterling Adv. Agency, New 
York, and previously assistant to the 
beauty editor of Picture Play maga- 
zine, has joined the press department 
of WOR, Newark, to handle program 
information and newspaper listings. 

Cal., and Ethelyn Riley, were married 
June 22. 

MARK HAWLEY. newscaster of 
WOR, Newark, has been elected first 
vice-president of the Town Hall C\uh, 
New York. 

HAL TUNIS, announcer of WBIG, 
Glenside, Pa., on June 30 married 
Sylvia Schwartz in Philadelphia. 

JOE CONNELLY, in charge of spe- 
cial events and station promotion of 
WCAU, Philadelphia, and Mary Louise 
Malone, until recently in the press de- 
partment of WFIL, Philadelphia, have 
announced their engagement. 

WHEN Ford Bond (r) announced 
his 500th Cities Service Concert on 
NBC-Red, Harry D. FrueaufF, Cit- 
ies Service vice-president, present- 
ed him with a gold wrist watch. 
Mr. Bond joined the NBC announc- 
ing staff in 1929 and a year later 
broadcast his first Cities Service 
Concert, now in its 14th year of 
weekly broadcasts at the same hour 
on the same network. 

JOHN BERNBOLM, former Chicago 
Trilune advertising man, and Marvin 
Welt, in show business 23 years, have 
been added to the new WGN, Chicago, 
talent office. 

LEE KIRBY, of the sports staff of 
WBT, Charlotte, N. C, has been 
signed by Atlantic Refining Co. to 
handle a series of special baseball 
broadcasts on WSOC, Charlotte. He 
also will continue regular duties. 

BLDON HOLMES, staff pianist of 
WNAX, Yankton, S. D., in mid-June 
married Veronica Dineen. 

HALE BYERS, recently appointed 
news editor of WCCO, Minneapolis, 
and Helen Reis, who has joined the 
WCCO publicity staff, recently were 
introduced to representatives of Min- 
neapolis papers and press associations 
at a party given by the station. 

ART CARNEY, mimic with no pre- 
vious announcing experience, has been 
appointed regular announcer for the 
two Lewis-Howe Co.'s programs on 
NBC, Pot O' Gold and Musical Treas- 
ure Chest, both of which are broad- 
cast from different sections of the coun- 
try with Horace Heidt's orchestra. 
Carney, who got the job on his first 
audition, also doubles on imitations 
and comedy singing on the programs, 
assisted by Ollie O'Toole. 

TOBY REED, formerly an announcer 
of KFRC, San Francisco, is now nar- 
rator on the five-weekly quarter-hour 
NBC Pacific network program, True 
Life Dramas, sponsored by Langendorf 
United Bakeries, and originated from 

DON PORTER, Los Angeles producer 
of the California State Department of 
Education on the Don Lee network 
program. The Story of American Free- 
dom, has announced his engagement 
to Connie Delaplane of that city. 

meani SuiineiS 

Page 50 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

JOHN PASCIUTTI, of the continuity 
department of WOV, New York, is the 
author of a story on spurious art, 
titled "Case of the Master Fakir , ap- 
pearing in the June issue of Coronet. 

BOB CARLTON, for the last^ two 
years production chief of WGIL, Gales- 
burg, 111., has joined WMRO, Aurora, 
111., as program director and chief an- 

JACK CAHILL, program director of 
KADA, Ada, Okla., on June 14 mar- 
ried Jean Harwell. 

SHIRLEY LAUTER, assistant pub- 
licity director of Don Lee Broadcasting 
System, Los Angeles, has announced 
her engagement to David Horton of 
that city. The wedding is scheduled 
for October. 

news bureau writer, is conducting a 
radio writing course for the evening 
classes of Southern California U dur- 
ing the summer. 

DON SIMS, of the continuity staff of 
CKLW, Windsor-Detroit, is the father 
of a girl born in mid-June. 
SAM MOORE, Hollywood writer, 
takes over the summer assignment of 
Don Quinn on the NBC program, 
Meredith Willson's Musical Review, 
sponsored by S. C. Johnson & Son 
(wax), which replaces Fibler McGee 
& Molly, effective July 2 for 13 weeks. 

NORMA YOUNG, conductor of^ the 
daily Happy Homes program on KHJ, 
Los Angeles, has been elected presi- 
dent of the Los Angeles Advertising 

LESTER BASHARA, formerly of 
KTRI, Sioux City, la., has joined the 
program staff of KGFW, Kearney, 

geles, announcer, is the father of a 
I boy born June 15. Mrs. Bannon is the 
I former Beatrice Beuaderet, radio ac- 
' tress. 

' AILEEN SOARES, NBC religious 
editor, on July 8 in Essex Falls, N. J., 
will be married to Jack Miles, recently 
1 resigned from NBC press department 
' and now with the A^etv York World- 

TED DRISCOLL, Los Angeles de- 
, signer, has been appointed art director 
of television station W6XA0, that 
city, owned and operated by Don Lee 
Broadcasting System. He designs sets 
and decorations for telecasts. 

i JEWELS HACK, formerly of the 
1 NBC guide staff in Chicago, has joined 

the announcing staff of KSO-KRNT, 

Des Moines. 

JIMMIE BYRON, assistant city edi- 
tor, and Presley Bryant, state editor 
of the Fort Worth Star-Telegram, have 
started special news programs on 
WBAP, Fort Worth. Byron handles a 
six-weekly early morning quarter-hour. 
What Happened Last Night, and 
Bryant a Sunday afternoon quarter- 
hour, Neivs Revieto of the Week. Both 
programs originate in studios at the 

JOHN FACENDA, announcer of 
WIP, Philadelphia, on June 24 left on 
a 10,000-mile motor trip through the 
United States and Canada. 

SIDNEY WILLARD has joined the 
announcing staff of WTOC, Savannah, 

production department of KPO-KGO, 
San Francisco, on Aug. 7 is to marry 
Lois Smith, of Baker, Ore. 

RALPH R. BRYAN, formerly with 
KGMB, Honolulu, and KQW, San 
Jose, recently has joined KYOS, 
Merced, Cal., as copy writer. 

PEGGY NEAL, violinist of KPO- 
KGO, San Francisco studio orchestra, 
was married recently to Edson Gilham, 
also a musician. 

ner, new to radio, have joined the an- 
nouncing staff of WCMI, Ashland, Ky. 

Derby Sproul Appointed 
KLZ Production Chief 

DERBY SPROUL, formerly pro- 
gram manager of KDKA, Pitts- 
burgh, on June 17 joined KLZ, 
Denver, as production manager. 
Denver is Sproul's native city, and 
previously he had 
v^rorked on the ad- 
vertising staff of 
the Denver Post 
and the writing 
and production 
staff of KG A. 
Other previous 
experience in- 
cludes a year 
with KHJ, Los 
Angeles, and the 
Don Lee network, 
as well as several years in the pro- 
motion department of the Los An- 
geles Examiner and with a West 
Coast magazine. 

Another newcomer to KLZ is 
Walter M. Harrison Jr., formerly 
of WKY, Oklahoma City. Son of 
the managing editor of the Daily 
Oklahomayi and Oklahoma City 
Times, which also are owned and 

Mr. Sproul 

Radio for Boys 

TO TEACH youngsters the 
fundamentals of broadcasting 
KGNC, Amarillo, Tex., on 
June 22 started its new week- 
ly Boys Radio Club of the 
Air. From 10-10:30 a.m. 
every Saturday through most 
of the summer, boys from 
Amarillo and neighboring 
communities are invited to 
gather at KGNC studios for 
club sessions. Each week some 
department head of the sta- 
tion talks on his phase of ra- 
dio, illustrating with demon- 
strations and using station 
facilities. The course includes 
instruction in the technical, 
production and business phas- 
es of radio. 

operated by Oklahoma Publishing 
Co., Mr. Harrison has joined the 
KLZ news staff. A graduate of 
Oklahoma U and Columbia U, he 
was a reporter with the Houston 
(Tex.) N etvs-Chronicle before join- 
ing the WKY news bureau. 

Price Mention Allowed 
In Canada for Charity 

THE NEW price mention regula- 
tion of the Canadian Broadcasting 
Corp. [Broadcasting, June 15] , has 
been interpreted by the CBC also 
to allow the solicitation of specific 
sums of money in appeals on behalf 
of charitable, patriotic or public 
service organizations. Mention of 
such sums has now been ruled as 
not being price mention. 

In a circular letter to station 
managers dated June 20, Horace 
Stovin, CBC station relations su- 
pervisor, outlined as price mentions 
now allowed on Canadian broad- 
casting stations: (1) Price of CBC 
publications; (2) price mention on 
premium-merchandising offers; (3) 
price mention up to 25c for non- 
sponsored station coverage tests; 
(4) mention of postage for premi- 
ums or booklets to cover cost of 
postage, mailing and handling; (5) 
identification and announcement of 
certain sales and merchandising 
days as "dollar day", "one-cent 
sale" etc.; (6) trade names which 
include a price such as "nickel bar" 
or "five spot shoes". 

We announce with pleasure 
the appointment of 
one of the industry's well known figures 

James Baldwin 

to he Assistant to the President 
of Finch Telecommunications, Inc., 
with offices in the national capital 
at 815 Fifteenth Street {Bowen Bldg.), 
Washington, D. C. 

Telephone NATIONAL 21.30 

Tinch facsimile 

FINCH TELECOMMUNICATIONS, INC., Passaic, N. J. • New York Office: 1819 Broadway 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 51 




FREQUENCY MODULATION ... the sensational 
new and entirely different system of radio broad- 
casting and reception . . . has been approved and 
declared "highly perfected" by the Federal Com- 
munications Commission. It is generally predicted 
that some 1000 new P.M. transmitters will be 
installed at an early date. More than 20 are 
already in full operation. A completely new type 
of receiver is required for this amazing new Fre- 
quency Modulation reception! Always far ahead, 
Mr. E. H. Scott has developed a magnificent new 
SCOTT custom built F.M. Receiver which is 
causing a sensation. It creates a perfection in 
radio reception far above any the world has known! 


Frequency Modulation reception by the remarli- 
able new custom built SCOTT is incredibly beau- 
tiful . . . like a dream come true! NO STATIC, 
no interference, no "noise" can be heard within 
the service area of the F.M. Transmitter. In fact, 
the most favorable conditions for demonstrating 
a'o in the midst of a crashing electrical storm, 
where the ordinary radio is rendered useless! 
During pauses between programs or stations there 
is nothing but deep silence . . . only the dial 
lights tell you the current is on. Tone is so utter- 
ly realistic it is practically impossible to tell the 
difference between the original sound broadcasted 
and SCOTT F.M. reproduction! 


Don't wait. Be among the first to own this sen- 
sational new home entertainment. The custom built 
SCOTT is now ready to receive the new Fre- 
quency Modulation programs on the new F.M. 
wave band allotted by the government. ONLY the 
SCOTT gives a 5 year guarantee and custom 
builds to order, with infinite precision. The new- 
est SCOTT offers local broadcast, short wave, and 
the new F.M. reception all on one chassis! Send 
now for amazing facts and moderate prices. 


THE PANEL on "Radio Censorship and Supervision" 
drew this group of broadcasting figures, numbered 
among more than 50 attending the North Central 
Radio Worlc Conference at Indiana U, Bloomington, 
June 20-21. Seated (1 to r) are Mrs. Lavinia Schwartz, 
CBS, Chicago; Karl Detzer, Reader's Digest; Wilfred 
Guenther, WLW, Cincinnati; Judith Waller, NBC, Chi- 
cago. Standing (1 to r) are Robert Kennett, WHAS 
Charles E. Schroeder, WGRC; S. A. Cisler, WGRC 
Allan Miller, University Broadcasting Council; Dr 
Lee Norvelle, Indiana U radio director; Thomas Smith 
Charles Harris, WGRC; Dick Williams; William C 
Swartley, WOWO; Archie McKinsey, Chicago U; 
Franklin Tooke, WOWO; Hugh Potter, WOMI; Fran- 
cis J. Higgins; WDAN; Frank Schoole, WILL; Harold 

A. Safford, WLS; Eldon Park, WLW; Gene Trace 
WMBD; Clair B. Hull, WDZ; William Ebel, WILL 
C. A. McLaughlin, WIBC; Charles Richardson, WDAN 
Ted Magin, WDAN; Robert E. Allen, Indiana U pro- 
gram director. Also registered for the confei-ence were 
Maj. Edwin H. Armstrong, FM Broadcasters Inc.; Guy 
Hickok, NBC; Gerald Cassens, WJBL; N. D. Cline, 
WHAS; W. Lee Coulson, WHAS; W. W. Eitel, Eitel & 
McCullough, San Bruno, Cal.; Martin Leich, WGBF- 
WEOA; Frank Lindsay, WSOY; Gilmore Nunn, 
WLAP; Eugene Pulliam Jr., WIRE; Paul Rusky, 
WSOY; S. Stephenson Smith, ASCAP, New York; J. 
Oren Weaver, CBS, Chicago; Edward L. Brant, UP; 
Bennett Wolfe, AP; James Cox, WAVE; B. Ray 
Cummings, Farnsworth; Ned Reglein, Indiana U. 

FM Signals Follotv Several Horizons^ 
Armstrong Tells Indiana Radio Session 


DISCUSSING subjects ranging 
from FM to educational broad- 
casts, more than 50 Midwest sta- 
tion executives attended the North 
Central Radio Work Conference, 
held June 20-21 at Indiana U, 
Bloomington. Four panel sessions 
were held each day, highlighted by 
appearances by Maj. Edwin H. 
Armstrong, pioneer FM inventor 
and Guy Hickok, director of NBC's 
international shortwave broadcast- 
ing. Karl Detzer, roving editor of 
Reader's Digest, spoke on "What 
the American People Expect of the 
Broadcaster", at a dinner conclud- 
ing the two-day meet. The confer- 
ence was arranged by Lee Norvelle 
and Robert E. Allen, of the Indi- 
ana U radio department. 

Maj. Armstrong, explaining his 
FM system, reviewed the present 
status of FM operations. Comment- 
ing that station operators will not 
be caught napping in utilizing FM's 
"staticless" propensities, he de- 
clared that FM operation would be 
specially advantageous to small sta- 
tions. Properly transmitted FM 
signals will travel not only one 
horizon but several horizons, he 
pointed out, and gave examples to 
refute the conception that FM sig- 
nal transmission is strictly line- 

Speed Problems 

While music is carried with 
greater fidelity, distortionless and 
staticless transmission by FM is 
more exacting on the work of an- 
nouncers and speakers, Maj. Arm- 
strong pointed out, adding that test 
operations have indicated numerous 
speech practices of established an- 
nouncers which must be corrected. 
During a luncheon talk, he ob- 
served that "everything that has 
been accomplished in science was 
at one time sworn to be impos- 
sible", philosophizing that "the 
best way to look into the future is 
to look at the past". 

Mr. Hickok, in a talk attended 
by more than 500 students and 
townspeople in addition to the 

broadcasters, predicted, "If the 
war does not last too long, radio 
is going to make the entire world 
one whispering gallery, one big 
room. It will aid in making all ques- 
tions of isolation and separation 
obsolete. In the present interna- 
tional melee," he commented, "the 
function of American international 
broadcasting has been to refrain 
from propaganda, to attempt to 
give a completely objective account 
of the news." 

Promotion and Merchandising 

Participants generally agreed it 
was impossible to lay down a uni- 
versally satisfactory formula for 
promotion and merchandising, since 
too many individual factors enter 
into the problem. Gilmore N. Nunn, 
operator of WLAP, Lexington, Ky., 
suggested several points in station 
promotion that are often over- 
looked, among them front-office di- 
plomacy, encouraging popularity of 
announcers, efficient coordination of 
production and technical depart- 
ments, and public education in radio 
progress through demonstrations 
and speakers. 

A discussion of radio news serv- 
ice brought expressions from sev- 
eral broadcasters that a full news 
wire is to be preferred over a proc- 
essed wire, principally to avoid 
uniform newscasts. Most partici- 
pants appeared to favor angliciz- 
ing pronunciations of foreign towns 
and names in the news, standardiz- 
ing them as much as possible. 

There was some speculation as 
to what attitude the Government 
would take towai'd radio in event of 
war. It was thought likely there 
would be no immediate govern- 
mental attempt to take over the in- 
dustry. However, it was suggested 
that broadcasters band together in 
close cooperation to accomplish 
ends such as cutting broadcast sig- 
nals from certain areas in case of 
invasion so enemy planes could not 
ride the signal as a guide. 

Patt Nuptials 

the sales staff of WKRC, Cin- 
cinnati, married Patricia 
Mather on June 15, three of 
his brothers, all in radio, 
were present: John F. Patt, 
general manager of WGAR, 
Cleveland; Ralph H. Patt, 
general manager of WPAY, 
Portsmouth, Ohio, and Rob- 
ert G. Patt, sales promotion 
manager of WHN, New York, 
who acted as his brother's 
best man. 

Bates Gets KTRB Control 

WILLIAM H. BATES, manager, be- 
came controlling stockholder in KTRB, 
Modesto, Cal., as a result of an FCC 
decision June 18 authorizing voluntary 
assignment of tlie stock of his former 
partner, Tliomas R. McTammany. Mr. 
Bates is understood to have paid 
,$20,000 for the McTammany interests, 
and now holds 3,396 out of 4,000 
shares of stock in the new KTBR 
Broadcasting Corp., with William H. 
Bates Sr., Cecil Lynch, program di- 
rector, and Attorneys Frank C. Dam- 
rell and Leslie A. Cleary holding quali- 
fying shares. 


Page 52 • July 1, 1940 

BROADCASTING • Broadcast Advertising 



A portion of the F-M assembly line at the G-E Schenectady Works 

Commercial Operation^ 
You Need These G-E Features 

• 1. Simplified Circuit Design with single crystal control and small tube complement — only- 
Si tubes in entire 1-kw transmitter! 

• 2. Automatic Reclosing circuit breakers for both a-c and d-c overloads prevent costly 

•3. 400% Better Frequency Stability than FCC requirements, according to measurements 
on typical production transmitters over a room temperature range of 32° to 122°F! 

• 4. Unusual Ease of Operation as a result of the simplicity and complete accessibility of 
all parts. 

' 5. Full Dynamic Range made possible by low noise level. 

*6. Amazing Fidelity of every transmitter assured by individual 
cross-modulation and square -wave tests. 

* Designed by General Electric under Armstrong license 

Schenectady, N. 



THE auAinadd. of 



— studio programa 
t — tranaeriptiont 
ea — spot announcements 
ta — transcription annovncements 

WGY, Schenectady 

Armour & Co., Cliieago (Treet), 3 t 
weekly, thru Lord & Thomas, Chi- 

Beacou Milling Co., Cayuga, N. Y. 
(animal feeds), 13 sp, direct. 

Baldwin Labs., S a e g e r t o w n. Pa. 
(Dwiu), 3 sp weekly, thru Yount 
Co., Erie, Pa. 

Clark Bros. Chewing Gum Co., Pitts- 
burgh, 6 ta weekly, thru Walker & 
Downing, Pittsburgh. 

D. L. Clark Candy Co., Pittsburgh. 3 
fa weekly, thru Albert P. Hill Co., 

Griffin Mfg. Co., Brooklyn ( shoe 
polish ) , 6 sp weekly, thru Berming- 
ham. Castleman & Pierce, X. Y. 

(iulf Oil Corp., Pittsburgh, 2 t week- 
ly, thru Young & Rubicam, N. Y. 

Johns-Manville Corp., New York, 13 
sp, thru .T. Walter Thompson Co., 
N. Y. 

P. Lorillard Co., New York (Friends 
tobacco), 2 t weekly, thru Lennen & 
Mitchell, N. Y. 

Morris Plan Bank, Shenectady, week- 
ly sp, thru Leighton & Nelson, Sche- 

Moxie Co., Roxbury, Mass. (soft 

drink), 3 ta weekly, thru Alley & 

Richards, Boston. 
Northwestern Yeast Co., Chicago 

(Maca), 3 sp weekly, thru Hays 

MacFarland & Co., Chicago. 
Procter & Gamble Co.. Cincinnati 

(lava), 5 t weekly, thru Blackett- 

Sample-Hummert, (IJhicago. 
Thos. Richardson Co., Philadelphia 

(mints), weekly sa, thru N. W. 

Ayer & Son. Philadelphia. 
Peter Paul Candy Co., Naugatuck, 

Conn. (Mounds), 5 sp weekly, thru 

Platts-Forbes, N. Y. 

KFI, Los Angeles 

Plitex Mfg. Co., Los Angeles (ad- 
hesive paint), 2 sp weekly, thru 
Hillman-Shane Adv. Agency, Los 

Soil-Off Mfg. Co., Glendale. Cal. 
(cleanser), weekly sp. thru Hillman- 
Shane Adv. Agency, Los Angeles. 

Lawdron Chemical Co., Los Angeles 
(Di Mon Glo wax), 3 sp weekly, 
thru Warren P. Fehlman Adv., 
Huntington Park, Cal. 

Coast Federal Savings & Loan Assn., 
Los Angeles (investments), S sp, 
21 sa weekly, thru Robt. F. Dennis 
Adv. Agency, Los Angeles. 

KECA, Los Angeles 

Thrifty Drug Co., Los Angeles (chain), 
5 sp, 2 sa weekly, thru Milton Wein- 
berg Adv. Co., Los Angeles. 

Seven-Up Bottling Co.. Los Angeles 
(beverage), 7 sa weekly, thru Glass- 
er Adv. Agency. Los Angeles. 

Bekins Van & Storage Co., Los An- 
geles (chain), 5 sp weekly, thru 
Brooks Adv. Agency, Los Angeles. 

Coast Federal Savings & Loan Assn.. 
Los Angeles (investments), 36 .so 
weekly, thru Robt. F. Dennis Adv. 
Agency, Los Angeles. 

KGB, San Diego, Cal. 

Mission Hosiery Mills, Los xVngeles 
(hosiery), weekly /, thru Sidnev 
Garfinkel Adv. Agency, Los Aii- 

WFMJ, Youngstown 

Keystone Bakery. W. Bridgewater, 
Pa., 50 sa. thru William A. Schautz 
Agency, N. Y. 

KMPC, Beverly Hills, Cal. 

Wilmington Transportation Co., Santa 
Catalina Island, Cal. (resort), 5 t 
weekly, thru Neisser-Meyerhoff, Los 

Barbara Ann Baking Co., Los Angeles 
(chain), 3 sp weekly, thru Dan B. 
Miner Co., Los Angeles. 

(Juaranty Union Life Ins. Co., Bever- 
ly Hills. Cal. (insurance), 6 sp 
weekly, thru Stodel Adv. Co., Los 

Sears, Roebuck & Co., Los Angeles 
(merchandise), 36 ta, thru Mayers 
Co.. Los Angeles. 

Cambria Development Co., Los An- 
geles (real estate), weekly sp, thru 
Allied Adv. Agencies, Los Angeles. 

Arrowhead & Puritas Waters, Los An- 
geles (bottled water), 8 sp. thru 
McCarty Co., Los Angeles. 

WICC, Bridgeport, Conn. 

Planters Nut & Chocolate Co., New 
York. 182 ta. thru .1. Walter Thomp- 
son Co., N. Y. 

Peter Paul Inc., Naugatuck, Conn, 
(gum), 78 ta. thru Platt-Forbes. 
N. Y. 

American Tobacco Co.. New York 

(Lucky Strike). 312 ta, thru Lord 

& Thomas, N. Y. 
Church & Dwight, New York (Cow 

Brand soda), 52 sa, thru Brooke, 

Smith, French & Dorranee, N. Y. 
Burnham & Morrill Co., Boston 

(beans), .52 so. direct. 
Feminine Products, New York (Ar- 

rid), 78 ta, thru Small & Seiffer, 

N. Y. 

The Hub, New York (clothing), 130 
sa, thru P^ank Sawdon, N. Y. 

KHJ, Los Angeles 

Lea & Perrins, New York ( Worces- 
tershire sauce), 78 sa, thru Schwim- 
mer & Scott, Chicago. 

Dr. Pepper Bottling Co., Los Angeles 
(beverages), 7 sa. thru Tracy-Locke- 
Dawson Inc., Dallas, Tex. 

Soil-Off Mfg. Co., Glendale, Cal. 
(cleanser), 5 sp weekly, thru Hill- 
man-Shane Adv. Agency, Los An- 

F. & F. Products Co., Los Angeles 
(Bombay Sauce), 8 «p, direct. 

Cho-Cho Co., Chicago (chocolate malt- 
ed ice cream on stick), 14 ta week- 
ly, thru Neisser-Meyerhoff, Chicago. 

KROW, Oakland, CaL 

Carnation Co.. Milwaukee (Cho-Cho), 
13 ta weekly, thru Neisser-Myer- 
hoff^, Milwaukee. 

WJZ, New York 

Benrus Watch Co.. New York. 5 sa 
weekly, 52 weeks, thru .J. D. 
Tareher & Co.. N. Y. 

KDKA, Pittsburgh 

California Packing Corp., San Fran- 
cisco (Del Monte pineapple juice), 
40 ta, thru McCann-Erickson, San 

Purit.v Bakeries Corp., Chicago, 6 t. 
weekly, thru Campbell-Mithum, Min- 

Prime Mfg. Co., Milwaukee (electric 
fence controller), 6 sa weekly, thru 
Hoft" & York. Milwaukee. 

International Harvester Co., Chicago 
(tractors), 6 sa weekly, thru Aub- 
rey. Moore & Wallace, Chicago. 

Dr. Ellis Sales Co., Pittsburgh (cos- 
metics), 2 sp weekly, thru Smith. 
Hoffman & Smith, Pittsburgh. 

Rival Packing Co., Chicago (dog 
food ) . 6 sp weekly, thru Charles 
Silver & Co., Chicago. 

!Moxie (^o., Boston (beverage), 5 ta 
weekly, thru Alley & Richards, Bos- 

.Tohn Morrell & Co., Ottumwa. la. 
( E-Z cut ham). 3 sa weekly. 5 sp 
weekly, thru Henri, Hurst & Mc- 
Donald, Chicago. 

Philadelphia Co.. Pittsburgh (utility), 
4 sp weekl.y. 6 .sa weekly, direct. 

Air Conditioning Training Corp., 
Youngstown, 2 t weekly, thru Na- 
tional Classified Adv. A gene y, 

DuBois Brewing Co.. DuBois, Pa., 
sp weekly, thru Ray Sayre Adv. 
Agency, Pittsburgh. 

WHN, New York 

American Cigarette & Cigar Co., New 
York (Pall Malls), 97 sa weekly, 2 
weeks, thru Young & Rubicam. N. Y. 

Riggio Tobacco Co., New York' (Re- 
gent cigarettes), 130 sa weekly, 
thru M. H. Hackett & Co., N. Y. 

The Thomas', Chicago (scalp special- 
ists), daily .sa, 52 weeks, thru Frank 
R. Steel Associates, Chicago. 

Cushlnan's Sons, New York, (ice 
cream), daily sa, 4 weeks, thru S. 
C. Croot Co., N. Y. 

American Tobacco Co., New York 
(Lucky Strikes), 120 sa weekly, 13 
weeks, thru Lord & Thomas, N. Y. 

KENT, Des Moines 

California Packing Corp.. San Fran- 
cisco ( canned food ) . S ta weekly, 
thru McCann-Erickson, San Fran- 

American Chicle Co., Long Island 
City, N. Y., 6 ta weekly, thru Bad- 
ger & Browning & Hersey, N. Y. 

WOR, Newark 

North American Accident Insurance 
Co., New York, 2 sp weekly, thru 
Franklin Bruck Adv. Agency, N. Y. 

WFAA-WBAP, Dallas-Fort Worth 

Bost Tooth Paste Corp., New York 

( Bost Tooth Paste), 5 weekly ta, 

thru Erwin Wasey & Co., N. Y. 
Rigo Mfg. Co., Nashville (Kill-Ko Fly 

Spray), ta, thru AValker Casey Co., 

Sweets Co. of America, New York 

(Tootsie Rolls), 10 .m weekly, thru 

Blow Co., N. Y. 
Monticello Drug Co., .Jacksonville, 

Fla. (666), sa series, direct. 
Bristol-Myers Co., New York (Sal 

Hepatica), 5 sp weekly, thru Young 

& Rubicam, N. Y. 
Northwestern Yeast Co., Chicago 

(Maca Yeast), 3 sp weekly, thru 

Hays MacFarland & Co., (Chicago. 
Plough Inc., Memphis (Mexican Heat 

Powder), 6 ta weekly, thru Lake- 

Spiro-Cohn, Memphis. 
Chrysler Motors ( Dodge Division ) , 

Detroit, ta, thru Ruthrauff & Ryan, 

N. Y. 

Carter Products. New York (Arrid), 
sa series, thru Small & Seiffer, N. Y. 

General Electric Co., Schenectady 
(Mazda Lamps), sa series, thru 
BBDO, N. Y. 

Burleson & Son, Waxahachie, Tex. 
(Burleson's Honey), sa series, thru 
Rogers & Smith Adv. Agency, Dal- 

]Marlin Chamber of Commerce, Mar- 
lin, Tex., sa series, thru Ratcliffe 
Adv. Agency, Dallas. 

KGKO, Fort Worth 

Stanback Medicine Co., Salisbury. N. 
C. (proprietary), .312 sa, thru .1. 
Carson Brantley Adv. Agency, Salis- 

Interstate Wrecking Co., Dallas, 26 

sa, thru Persons .1. Crandall Adv. 

Co., Dallas. 
Dr^ Pepper Co., Dallas (soft drink), 

52 so, thru Tracy-Locke-Dawson, 


National Toilet Co., Chicago (Nadi- 

nola), 52 sa, thru Roche, William.s: 

& Cunnyngham, Chicago. 
Southwestern Paint & Chemical Co., 

Dallas (So-Kleen), 5 so weekly,. 

thru Tracy-Locke-Dawson, Dallas. ' 

KSFO, San Francisco 

Gardner Nursery Co., Osage, la., 
(plants), 6 ta, thru Northwest Ra- 
dio Advertising Co., Inc., Seattle. 

Southern Pacific Co., San Francisco 
( transportation ) , 8 ta, thru Lord &. 
Thomas, San Francisco. 

Blue Ribbon Books, New York (edu- 
cation), 25 ta weekly, thru North- 
west Radio Adv. Co., Seattle. 

Crown Products Corp., San Francisco 
(paper towels). 5 so weekly, thru 
Sidney Garfinkel Adv. Agency, San 

WDAY, Fargo, N. D. 

Air Conditioning Training Corp.. 
Youngstown, 39 t, thru National 
Classified Adv. Agency, Youngs- 

International Harvester Co., Chicago 
(twine), 26 sa, thru Aubrey, Moore 
& Wallace. Chicago. 

Nash Coffee Co., Minneapolis, 13 sp, 
thru Erwin, Wasey «& Co., Minneap- 

Joe Lowe Corp., New York (Pop- 
sicles), 13 so, thru Blow Co., N. Y. 

Dodge Motor Co.. Detroit, 3 ta week- 
ly, thru Ruthrauff & Ryan, N. Y. 

KSO, Des Moines 

Iowa State Dairy Commission, Des 
Moines, sa series, thru Coolidge 
Adv. Agency. Des Moines. 

American Bird Products, Chicago, sp 
series, thru Weston-Barnett, Chi- 

Scott Towel Co.. Chester, Pa., sa series, 
thru J. Walter Thompson Co., N. V. 

KYW, Philadelphia 

Lee Tire & Rubber Co., Conshocken. 

Pa., so series, thru Benjamin Eshle- 

man Co.. Phila. 
Look Inc.. New York, so series, thru 

Erwin, Wasey & Co., Philadelphia. 

WABY, Albany 

Coca Cola Bottling Co.. Albany (soft 
drink), -j / weekly. 20 weeks, direct. 

''Never mind th' 'Believe it or nof stuff! They go ivith him!" 

60% Montana's population — 90% Montana's payroll pa. Adv. 

Page 54 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

York, on June 27 started a campaign 
to promote its beverage product, Spree, 
using 10-minute news iDrograms once 
weelily in English and five times week- 
ly in Yiddisli on WEVD, New York, 
and 21 spot announcements weekly on 
WMCA, New York. Agency recently 
appointed t o handle the account is 
William G. Seidenbaum Adv. Agency, 
New York. 

OLD BEN COAL Corp., Chicago 
(Green Marked Stoker coal), on July 
1 started a 26-week schedule of news 
commentary programs on WGN, Chi- 
cago, 7 :25-7 :30 a.m., featuring Alex- 
ander McQueen, whose Nothing But 
the Truth program was formerly heard 
on CBS and NBC-Blue. 

geles (auto polish), new to radio, in a 
five-week test campaign which ends 
Aug. 9, is using five one-minute tran- 
scribed announcements weekly on 
KHJ, that city. Elwood J. Robinson 
Adv. Agency, Los Angeles, has the ac- 

KET, Los Angeles (general market 
service), new to radio, through May- 
ers Co., that city, during the last two 
weeks in June, used an average of 
from one to four spot announcements 
weekly on five diiferent Southern Cali- 
fornia stations, KECA, KFWB, KHJ, 
KMPC, KFAC. Market also spon- 
sored participation in Mid-Morning 
Jamioree on KECA, and contemplates 
additional radio during summer and 
j fall. 

Bay Transit Co., Detroit (lake excur- 
sions ) , on June 24 started a two-week 
campaign of 12 half-hour periods on 
the WIND, Gary, Ind., Sports Edi- 
tion program. Campbell-Ewald Co., 
Detroit, placed the business. 

GORDON BAKING Co., Detroit (Ro- 
man Meal bread), is sponsoring a 
twice-weekly quarter-hour dramatic 
serial, Hollyioood Dreams on WABC, 
New York. Series features Ted Steele 
and Phyllis Crevers as "Bob and 
Molly". Commercials plug the product 
as the diet bread of Hollywood film 
stars. Barton A. Stebbins Adv., Los 
Angeles, has the account. 

SIMONIZE Co., Chicago (auto pol- 
ish), on June 30 renewed for 52 weeks 
its Prevue of Brand Neio Records pro- 
: gram heard Sundays 11 :30-12 noon on 
j WMAQ, Chicago. George H. Hartman 
Co., same city, handles the account. 

DR. S. M. COWEN, Los Angeles 
(chain dentist), a consistent user of 
Southern California radio, has started 
the thrice-weekly quarter-hour pro- 
gram, America Looks Ahead, with Rob- 
ert Arden, commentator, on two Cali- 
fornia Radio System stations, KFWB, 
Hollywood, and KFOX, Long Beach. 

ROTOTILLER Inc., Troy, N. Y. 
(farm implement manufacturer), has 
renewed participations in Crossroad 
Comments, farm feature on WGY, 

i Schenectady, handled by Ed W. 

' Mitchell. 

& LOAN Assn., Los Angeles, a con- 
sistent user of local radio, is using 
i thrice-daily time signals and weather 
I report announcements on KFWB, 
Hollywood, and contemplates adding 
other stations. Agency is Darwin H. 
Clark Adv., Los Angeles. 

CAMMARANO BROS., T a c o m a. 
Wash., on June 18 started thrice-week- 
ly sponsorship of Secret Agent K-t 
Returns, quarter-hour series recorded 
[ by NBC Radio-Recording Division, on 
KMO, Tacoma, in the interests of 
Double-Cola and other beverages. 
Agency is the Condon Co., Tacoma. 

EXECUTIVES of Pepsi-Cola Co. and Newell-Emmett Adv. Agency, 
which handles the Pepsi-Cola soft drink account, gathered around this 
television receiver recently to watch one of a series of minute movies 
featuring "Pepsi and Pete", trademark cartoon characters of Pepsi-Cola, 
transmitted on NBC's W2XBS in New York. Standing are (1 to r) Don 
G. Mitchell, vice-president in charge of sales of Pepsi-Cola Co.; M. V. 
Odquist, Newell-Emmett; Albert J. Goetz, Pepsi-Cola advertising man- 
ager; Paul Hartley, Newell-Emmett. Seated are George Ogle, of the 
agency; Gordon Mills, of NBC; William Reydel, Newell-Emmett v-p. 

SERIES of spot announcements urg- 
ing New Yorkers to visit Submarine 
on exhibition at Pier 5 East 
River was broadcast on WMCA. New 
York, June 14-19, as placed by Cox & 
Tanz, Philadelphia. The submarine, 
formerly owned by the U. S. Navy, 
now is the property of Capt. Chris- 
tiansen, who is touring America to 
show the public the mechanism of a 
modern naval auxiliary ship. 

(coffee), on June 28 started sponsor- 
ing Lisa Sergio's Column of the Air 
program on WQXR, New York. Al 
Paul Lefton, New York, is agency. 
Program is sponsored Mondays and 
Wednesdays by Fels & Co., and Tues- 
days and Thursdays by Botany Wor- 
sted Mills. 

Philadelphia (beer), is planning its 
largest advertising campaign, through 
Geare-Marston, Philadelphia. F. tlow- 
ard Seberhagen is account executive. 
Radio and outdoor will supplement 
newspaper advertising. 

EASTERN WINE Corp., New York, 
is planning to continue its campaign 
of 30-225 spot announcements weekly 
for Chateau wines throughout the sum- 
mer on the following list of stations, 
some of which have been recently add- 
ed to the schedule: WNEW, WMCA. 
WBNX and WINS, New York; 
WABY, Albany; WOLF, Syracuse; 
WSAY, Rochester; WHLD, Niagara 
FaUs; WKAT, Miami Beach. H. C. 
Morris & Co., New York, is agency. 

phis agency, has announced the follow- 
ing accounts placed in recent weeks : 
Memphis Ice Industry, twice-weekly 
quarter-hour programs, Time Out With 
Allen Prescott, on WMPS ; Tennessee 
Brewing Co., five-weekly quarter-hours 
on KLRA, Little Rock, Ark., and Ful- 
ton Lewis Jr., MBS commentator, on 
WMPS; Colonial Baking Co., six- 
weekly newscasts on WMPS ; Hotel 
Gayoso, once-weekly quarter-hour se- 
ries on WMC. 

MacDONALD tobacco Ltd., Mon- 
treal (British Consols Cigarettes), 
started the transcription serial 'Non- 
sense and Melody July 8 on CFNB, 
Fredericton, N. B. Bichardson-Mac- 
donald Adv. Service Ltd., Toronto, 
placed the account. 

SNIDER PACKING Co., Rochester, 
N. Y. (catsup), on July 8 will start 
a schedule of thrice-weekly quarter- 
hour news periods on WBBM, Chicago. 
Broadcast time is 7 :15-7 :30 a.m. 
Charles W. Hoyt Co., New York, is 
the agency. 

has appointed C. L. MiUer Co., New 
York, as agency and spot announce- 
ments are planned in the Midwest. 

All ill the Family 

WITH the recent 52-week ex- 
tension of Dad's Family, 
sponsored by Chicago Dis- 
tilled Water & Beverage Co. 
for Dad's Root Beer on 
WCFL, Chicago, the pro- 
gram continues as one of ra- 
dio's most unique serialized 
features. The thrice-weekly 
quarter-hour, now in its sec- 
ond year on the station, was 
specially planned and written 
to afford a complete tie-up 
with the product. Chief char- 
acters in the program are 
called Papa, Mama and Jun- 
ior, the same names identify- 
ing the three bottle sizes of 
Dad's Root Beer. All other 
advertising done by the firm 
is carefully planned to tie in 
with the family theme, both 
newspaper and dealer dis- 
play advertising continually 
referring to the characters. 
Even the bottles themselves 
each carry a distinct iden- 
tity along the same theme, 
with identifying cartoon 
characters printed on the la- 

Battery Firms' Drives 

Canada, Toronto, starts on July 16 
one-minute dramatized spot an- 
nouncements four to six times 
weekly on 25 Canadian stations. 
Account is placed by A. McKim 
Ltd., Toronto. Burgess Battery Co., 
Niagara Falls, Ont., on July 1 
starts six weekly spot announce- 
ments to run until Dec. 31 on 
CHNS, Halifax; CHGB, Ste. Anne 
de la Pocatiere, Que.; CKNX, Wing- 
ham, Ont.; CFCY, Charlottetown, 
P. E. L; CJKL, Kirkland Lake, 
Ont.; CKPR, Fort William, Ont.; 
CELT, Sherbrooke, Que. Richard- 
son-Macdonald Adv. Service Ltd., 
Toronto, placed the account. 

(Champagne Velvet Gold Label beer), 
is sponsoring a five-minute news period 
preceding the Indianapolis Indians 
night baseball games, and a ten-minute 
period immediately following the games 
on WIRE, Indianapolis. 






YESTERDAY, dear listeners, we 
left our hero hanging by his finger 
nails to a bill of goods . . . Will 
he be left there, holding the bag? 
. . Will he be able to swing it ? . . 
Let's go now to KGHL, Billings, 
where Ed Yokum is holding forth 
on the telephone with a prospec- 
tive client: — 

YOKUM: Are you there, Mr. 

WATSON: Listening. 
YOKUM: Well listen to these. 
SOUND: (Standard Spot-Ads) 
WATSON: Say, those are great! 

I'll sign right now! 

AND SO Mr. Yocum sells Stan- 
dard's first series of SPOT-ADS 
to a Used-Car Dealer, by just 
playing them over an ordinary 
telephone. And that beats Pot o' 
Gold. With our Pot 'o Spots, 
Standard stations just pick a 
telephone number, call, and the 
party on the other end pays off! 

WELL, WE got such a batch of 
testimonials like Mr. Yokum's 
and the one from Robert Ken- 
nedy at WDSM, Superior . . . 
"It took just fifteen minutes to 
sell your series of Used-Car Spot- 
Ads" . . . and so many library 
subscribers clamored for more 
SPOT-ADS immediately, that 
we had to tear around and get 
out another bunch of our capsule 
Shakespeare with the sales appeal. 

BROADCASTING • Broadcast Advertising 

EVEN NOW the audition room 
resounds with the new release 
of dramatized commercials — a 
series for clothing stores. And a 
pretty terrific bunch of two- 
pants operas, too . . . "Oh, 
please, sir — no* that! Not in that 
hideous green suit!" . . . 

AND SO, listeners, we leave you 
until next time . . . Will Helen 
learn The Truth in time? . . . 
Will Herbert break himself of 
the dread opium habit? . . . Will 
lots and lots of our stations 
make money with Standard's 
second series of SPOT ADS? 
Betcha they will, I betcha. 

/l^ yat*^. '7'ia*t4c/UfUia*t4. 
I4p. ta Standard? 

Simda/id Radio 



}uly I, 1940 • Page 55 


o., ONE! 

Only 12 miles 
airline separates 
Lawrence Prom 
the other 

664,700 people in the rich, indus- 
trial Merrimack River valley listen 
to your story over their favorite 
radio station. 


is strategically situated in the 
center of this triple-city area. With 
1,000 watts power on 680 kilo- 
cycles, it blankets the territory 
completely AT ONLY ONE COST! 


is owned ond operated by the 
Hildreth & Rogers Co., publishers 
of the 

Lawrence, Mass., 


The Largest Newspaper in 
Essex County 
Over 31,000 circulation 

W. P. FEHLMAN, recently resigned 
as account executive of Darwin H. 
Clark Adv., Los Angeles, has formed 
his own agency under the firm name of 
Warren P. Fehlman Adv., with offices 
at 2816 Randolph St., Huntington 
Park, Cal. Accounts include Lawdron 
Chemical Co., Los Angeles (Di Mon 
Glo wax) ; L. A. Sausage Co., Los 
Angeles (meats) ; Turco Products 
Inc., Los Angeles (cleansing com- 
pound) ; Home Photo Service, Hunt- 
ington Park (photo equipment). 

ates, new Los Angeles agency, has 
been formed with headquarters at 427 
W. Fifth St. Robert T. Haney is 
president in charge of sales and media, 
with Richard Pennington vice-presi- 
dent and art director. Richard John- 
son is art and production manager. 

FAIRFAX M. CONE, San Francisco 
manager of Lord & Thomas, has been 
made a vice-president, according to 
announcement by Don Francisco, 
president. Mr. Cone has been with the 
agency's San Francisco ofiiee 11 years, 
taking over management in November, 
1939 when John Whedon was trans- 
ferred to Chicago as head of Lord & 
Thomas in that city. 

JOE GRAHAM has taken over the 
radio department duties of Nat Wolff, 
at Myron Selznick Co., Hollywood tal- 
ent agency. WolfE resigned to form his 
own agency and will concentrate on 
client representation for radio and 
television exclusively. He will open 
Hollywood offices in September. 

THELMA WALKER has joined the 
copy staff of 0. L. Miller Co., New 
York agency. 

advertising agency, has been discon- 
tinued, with C. Luckey Bowman join- 
ing Ivey & Ellington, New York, as 
account executive, and Curtis F. Co- 
lumbia going to Alley & Richards Co., 
New York. 

JOHN HYMES, radio time buyer of 
Loi-d & Thomas, New York, on June 
19 became the father of a baby girl. 

PAUL ROSS, formerly of the CBS 
Artist Bureau, New York, has joined 
Roy C. Wilson Co., New York, agency 
handling radio talent. 

advertising agency, and its associate, 
the Van Metre Pharmaceutical Adv. 
Corp., have moved to the Title Guar- 
anty Bldg. 

MILTON FEINBERG, who operated 
the Feinberg Adv. Agency, Los An- 
geles, has merged his activities with 
Hugo Scheibner Inc., that city, join- 
ing the concern as account executive. 

NORMAN WEILL has dissolved his 
New York advertising agency of the 
same name to join the Kleppner Co., 
New York, in an executive capacity. 

Opens N. Y. Branch 

IVEY & ELLINGTON, Philadel- 
phia agency, on June 17 opened a 
New York office at 155 E. 44th St., 
under the management of George 
V. Strong, vice-president of the 
company. Telephone is Murray Hill 
2-5248. All radio advertising will 
continue to be handled out of the 
home office, which was recently ap- 
pointed to handle the account of 
McKesson & Robbins, Bridgeport, 

ROBERT EASTMAN, formerly as- 
sistant local commercial program man- 
ager of NBC's eastern division, has 
been transferred to the national spot 
and local sales department, according 
to James V. MeConnell, national spot 
and local sales manager. R. E. But- 
ton, previously of NBC's guest rela- 
tions staff, has taken over Eastman's 

KMA, Shenandoah, la., through Man- 
ager J. C. (Cy) Rapp, announces 
the appointment of Free & Peters as 
national representative, coincident with 
the issuance of a new rate card, effec- 
tive June 15. 

WKAT, Miami Beach, Fla., and the 
Z-Bar Network, composed of KGIR, 
Butte, KPFA, Helena, and KRBM, 
Bozeman, have appointed International 
Radio Sales as national representa- 
tives, effective Aug. 1. 

GEORGE WILSON, June graduate 
of Missouri U school of journalism, has 
joined the Howard H. Wilson Co., 
Chicago, national representative firm 
headed by his father. 

WOV, New York, has appointed Wil- 
liam G. Rambeau Co., New York and 
Chicago, as its national representative. 

KDRO, Sedalia, Mo., has appointed 
the Howard H. Wilson Co. as national 

CFOS, Owen Sound, Ont., has ap- 
pointed Joseph Hershey McGillvra as 
exclusive repi-esentative in Canada and 
the United States. 

Foreign Script Pact 

RADIO EVENTS, New York, has 
signed a minimum six-year contract 
with Melehor Guzman, foreign station 
representative, whereby that organiza- 
tion becomes sole agency in South and 
Latin America for its "tested" script 
material and that of its subsidiary, 
Script Library. Guzman will translate 
the scripts into the language of the 
country where they will be broadcast 
and will promote the material through 
representatives traveling throughout 
South America. 







Retail Store Promotion 
By Radio Is Explained 
At NRDGA Convention 

RADIO for department stores was 
discussed at two sessions of the 
semi-annual convention of the Na- 
tional Retail Dry Goods Assn. held 
June 17-20 at the Palmer House, 
Chicago. On June 19 a debate be- 
tween three representatives of 
three radio stations and three de- 
partment stores was held with 
Samuel Henry Jr. of the NAB 
acting as m.c. The radio men were 
Ed Flanagan, WSPD, Toledo; Ford 
Billings, WOWO, Fort Wayne; 
Chas. Caley, WMBD, Peoria. 

At a session of the Sales Promo- 
tion Division June 20, John Nell, 
WOR, Newark, delivered a talk 
titled "What's Radio Got That You 
Haven't?" He pointed out that na- 
tional advertisers were investing 
more than $150,000,000 annually in 
the medium, presenting a challenge 
to the retailers. Stressing the point 
that it was not necessary for re- 
tailers to spend tremendous sums 
to develop radio personalities, he 
pointed out as examples of depart- 
ment store successes Ben Haw- 
thorne of Fox's, Hartford, Conn., 
and Jeanne Taylor of John Tay- 
lor's, Kansas City. 

These programs, Mr. Nell said, 
have built a definite store person- 
ality and have been able to sell 
merchandise at favorable cost-re- 
sults ratio in addition to building 
much good will for the institutions 
they represent. Another factor 
brought out by Mr. Nell was that 
only 20% of department store sales 
could be traced directly to one piece 
of copy. Radio, he said, possesses 
the double advantage of influencing 
the other 80% in addition to doing 
a direct-selling job. 

New Market Data 

PUBLICATION of the 1940 edi- 
tion of Market Research Sources, a 
guide to information on domestic 
marketing, was announced June 17 
by James W. Young, director of 
the bureau of Foreign & Domes- 
tic Commerce of the Commerce De- 
partment. The handbook has been 
revised every other year to gather 
together projects of current value 
in the marketing field, serving as 
a sourcebook for individuals inter- 
ested in marketing research and 
as a check upon others interested 
in conducting research projects. 
The 1940 edition contains refer- 
ences to many new research pro- 
jects and contains material pub- 
lished between January, 1937, and 
late 1939, supplementing material 
published in earlier editions. Cop- 
ies may be obtained for 25c each, 
under the title Domestic Commerce 
Series No. 110, from the Superin- 
tendent of Documents, Government 
Printing Office, Washington, D. C, 
or through any field offices of the 

years executive secretary of the Amer- 
ican Assn. of Advertising Agencies, 
has been given the title of managing 
director of the association by the exec- 
utive board. Mr. Gamble recently was 
elected a vice-president of Trade Assn. 
Executives in New York. 

HARRY J. WINSTEN, formerly of 
Lennen & Mitchell and Kelly, Nason, 
New York, and previously president of 
Winsten & Sullivan, New York, on 
July 1 joins L. B. McGivena & Co., 
New York, as executive vice-president. 

Page 56 • July 1, 1940 

BROADCASTING • Broadcast Advertising 


(Spree), to William G. Seidenbaum Adv. 
Agency, N. Y. Using radio. 

ENOSIL CHEMICAL Co., Oakland, Cal. 
(Protex floor wax), to Tomaschke-EUiott 
Inc., Oakland. Using radio. 

the Massachusetts Industrial and Develop- 
ment Committee, to Badger & Browning, 
Boston. Using radio. 

(refrigerant powder), to Vanderbie & 
Rubens, Chicago. 

JAMES F. BALLARD Inc., St. Louis 
(Campho-Phenique) , to Jimm Daugherty 
Inc., St. Louis. 

to Calkins & Holden, N. Y. 

MELLO-GLO Co.. Boston (cosmetics), to 
H. W. Kastor & Sons, N. Y. 

delphia (paints), to E. A. Clarke Co., 

CURLEY Co., Philadelphia (toilet requisi- 
ties), to Carter-Thompson Co., Philadel- 

BEACON CHEMICAL Corp., Philadelphia 
(liquid bleach), to John Falkner Arndt & 
Co., Philadelphia, to handle advertising for 
a new patented bleach and Aunt Phoebe's 
bluing and ammonia. National schedules 
are now being prepared, with radio con- 

PLITEX MFG. Co., Los Angeles (adhesive 
paint), to Hillman-Shane Adv. Agency, 
Los Angeles. Using two-weekly participa- 
tions in Art Baker's Notebook on KFI 
that city. ' 

PAUL HAWKINS Co., Los Angeles 
(Freshway orange drink), to Western Adv 
Agency, Los Angeles. Radio will be used 
along with other media. 

HILLS BROS. Co., New York (fudge & 
frosting mix, cake mix & fruit cake), to 
the Blow Co., New York. 

^osmetics), to Ivey & Ellington, 

COOTER BROKERAGE Co., Chicago, to 
C. L. Miller Co., Chicago, fur Moon Rose 
soap. Company currently uses spot an- 
nouncements on stations in Indiana and 
South Carolina, and on June 10 started 100- 
word announcements on KLZ, Denver. 

W. Va., to Calkins & Holden, New York! 
Currently using six programs weekly on 
KDKA, Pittsburgh. 

HISTEX Corp., Chicago (Histeen tablets, 
hay fever remedy), to United Adv. Com- 
panies, Chicago. Spot campaign to start in 
July is planned. 

to Mitchell-Faust, Chicago. Quarter-hour 
shows now being run on WCCO, Minneapo- 
lis, with additional stations to be selected 
in near future. 

SKELLY OIL Co., Kansas City, to Henri, 
Hurst & McDonald, Chicago. 

troit (gas ranges), to Zimmer-Kellers Adv., 


Speakers Chosen 
By Pacific Clubs 

Many Broadcast Angles Slated 
For PACA Discussion 

PACIFIC Advertising Clubs Assn. 
annual convention, to be held in 
Vancouver, B. C, July 7-11, will be 
attended by approximately 200 
agency and station executives from 
all parts of the West Coast, accord- 
ing to Reg. M. Dagg, commercial 
manager of CKWX, that city, gen- 
eral chairman. 

The radio departmental, sched- 
uled for July 10 under chairman- 
ship of Hugh M. Feltis, commercial 
manager of KOMO-KJR, Seattle, 
will be in the form of a panel dis- 
cussion, with each speaker limited 
to 15 minutes. Open discussion is 
to follow. Horace Stovin, station re- 
lations director, Canadian Broad- 
casting Corp., Toronto, will discuss 
Regulation No. 13, which concerns 
the responsibility for commercial 
acceptance of food and drug copy. 

Frederic A. Gamble, executive 
secretary of the American Associa- 
tion of Advertising Agencies, New 
York, will have as his topic, "Radio 
& the Advertising Agency". Judge 
John C. Kendall, Portland, Ore., 
attorney, is to talk on "The Legal 
Aspects of Commercial Broadcast- 
ing in the United States", while 
Lewis Allen Weiss, vice-president 
and general manager of Don Lee 
Broadcasting System, Los Angeles, 
will discuss "Commercial Prospects 
of Television in the West". 

Medical Angle 

Dr. Frank J. Clancy, former di- 
rector of the Bureau of Investiga- 
tion, American Medical Assn., Chi- 
cago, will have as his subpject, 
"Streamlining the Old Time Medi- 
cine Show". There will also be a 
talk by Joseph Sedgwick, counsel 
for the Canadian Assn. of Broad- 
casters, Toronto, whose topic is 
titled "Contributions of the Ca- 
nadian Assn. of Broadcasters to 
the Industry". 

"New Developments in the Serv- 
ice of Representatives in Commer- 
cial Broadcasting," will be the topic 
of Lindsey Spight, Pacific Coast 
manager, John Blair & Co., San 
Francisco. The quarter-hour talk 
by C. P. MacGregor, Hollywood 
transcription producer, will be de- 
voted to "Transcriptions & Tax- 
Free Music", while C. E. Hooper, 
head of C. E. Hooper Inc., New 
York, is to disQuss "Reaction of Pa- 
cific Coast Listeners Toward Par- 
ticular Radio Programs". There will 
also be open discussion on the pro- 
posed action of West Coast stations 
to adopt the daylight saving time 

Active on the radio departmental 
committee with Mr. Feltis are 
Donald W. Thornburgh, CBS Pa- 
cific Coast vice-president, Holly- 


By a roster survey of your 
city we can show you exact 
.standing of each competing 
station and every program 
broadcast during one week. 



wood; Mr. Weiss; Sydney Dixon, 
NBC western division sales man- 
ager, Hollywood; Mr. Spight; W. 
E. Wagstaff, promotion manager, 
KDYL, Salt Lake City; W. Carey 
Jennings, manager, KGW-KEX, 
Portland, Ore.; George Chandler, 
manager, CJOR, Vancouver, B. C; 
Reg. M. Dagg, commercial man- 
ager, CKWX, Vancouver, B. C; 
Jack Morse, account executive, Dan 
B. Miner Co., Los Angeles; Earle 
H. Smith, Northern California man- 
ager, Edward Retry & Co., San 
Francisco; Norton Mogge, manager, 
J. Walter Thompson Co., Seattle; 
G. A. Wellington, Seattle sales rep- 
resentative, KFAR, Fairbanks, 
Alaska; Dick Lewis, manager, 
KTAR, Phoenix; C. W. Myers, 
owner, KOIN, Portland; Earl J. 
Glade, manager, KSL, Salt Lake 
City; and Don Searle, manager, 

Joins Consumers' Group 

E. GORDON HUBBEL, formerly 
with Stephens College, Columbia, 
Mo., late in June joined the staff 
of the Constimers' Counsel, U. S. 
Department of Agriculture, in 
Washington. He will have charge 
of writing and producing the week- 
ly quarter-hour Consumer Time, 
heard on NBC-Red Saturdays 
10:45-11 a. m. (EST) under aus- 
pices of the General Federation of 
Women's Clubs. As radio director 
of the Institute for Consumer Edu- 
cation at Stephens College, operat- 
ing as a project of the Alfred P. 
Sloan Foundation, Mr. Hubbel this 
year conducted the Institute's re- 
search project on the value of ra- 
dio transcriptions in consumer edu- 


When it comes to spending, there^s nothing backward 
about Hiram Hayseed and his fellow farmers of the 
rich Red River Valley! Witness the fact that this 
affluent area does 46% of all retail buying in 
North Dakota, South Dakota and Minnesota com* 
bined (excepting, of course, the counties containing 
St. Paul and Minneapolis). 

Hiram and his pals (one and a half million of *em!) get 
a lot of their **buy-deas** from WDAY— the only chain 
station oo^ring the whole Valley! Would you like 
all the facts? 



N. B. C. 

AfBUated with the Fargo Forum 

FREE and 

N. D. 



Western Electric 


BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 57 

Government Relief Fund 
For Radio Activity Cut 
By Congressional Action 

FOLLOWING a Congressional com- 
promise on the use of Federal re- 
lief funds for Government radio 
activities, the Senate and House on 
June 21 and 22 approved a confer- 
ence report on the relief bill allow- 
ing the use of no more than $100,- 
000 in relief funds for this work. 
Although it is not yet known just 
how this amount is to be split be- 
tween the two principal agencies 
concerned — the radio division of 
the Office of Education and the 
WPA radio section — it is thoug'ht 
the former can continue its prin- 
cipal projects. 

After the House had prohibited 
diversion of any relief funds to ra- 
dio work, the Senate in mid-June 
relieved the prohibition to the ex- 
tent of banning only the use of 
such funds to purchase "broadcast- 
ing time" [Broadcasting, June 1, 
15]. The Senate-House conference 
amended the provision to read: 
"None of these funds shall be used 
for broadcasting, in excess of $100,- 

Although the Office of Education 
radio division received some $250,- 
000 in relief funds for its opera- 
tions during the last year, it has 
been estimated that if this agency 
receives about half the allowed 
$100,000, it will be able to continue 
its script exchange and program 
coordinating service. Under pres- 
ent commitments the Smithsonian 
Institution and NBC, working 
through the Office of Education, 
will continue The World Is Yours, 
and CBS will begin United We 
Stand on Aug. 4, as scheduled. 

Court Hears Recording Case 

{Continued from page 26) 

pay almost as much as a live or- 
chestra would cost. 

Pointing out that RCA did not 
print any restriction of use on its 
records until 1932, and that that 
notice "not licensed for broadcast- 
ing" was clearly misrepresentative 
as the record was not licensed for 
anything. Col. Hartfield said that 
the present restriction regarding 
the sale of the record for broadcast 
use was also illegal. "Why," he 
asked, "should anyone bother to se- 
cure the limited monopoly of a 
copyright or patent if by printing 
a restriction on a label he can go 
into court and secure an injunction 
giving him a monopoly in per- 

Discussing the issue of unfair 
competition, which Judge Leibell 
had described as the main basis for 
enjoining the station. Col. Hartfield 
said that since WNEW neither sold 
records nor performed for them it 
did not compete with either RCA or 
Whiteman, but in fact was a cus- 
tomer of both parties when it pur- 
chased the recordings Whiteman 
had performed for RCA. He like- 
wise denied that either Whiteman 
or RCA had any common law prop- 
erty rights in the recordings. "The 
court has already denied that RCA 
has such a right," he stated, "and 
was in error in awarding such a 
right to Whiteman, since he is 
neither author nor composer. But 
even if Whiteman had a common 
law right," he continued, "he_ still 
has no standing in court. All rights 
end with publication and after a 
record is made and sold all common 
law rights are gone." To allow such 








ADVERTISERS >vho "caught on" in 
one month may diflfer as to which feat- 
ure is doing the job, but they agree on 
the net result ... more listeners per 
dollar . . . right where listeners count 
. . . handy, where they can buy ... in 
Syracuse and its primary trading area. 


National Representatives 

551 Fifth Ave., New York Cily 
Phone Murray Hill 2-4331 

claims would be, he said, "to give 
the record manufacturer and the re- 
cording artist life and death power 
over the broadcaster, who must 
have records to stay in business." 

Nathan Bass, associated with the 
National Assn. of Performing Art- 
ists, organization handling White- 
man's defense in the lower court 
as well as his appeal, said that the 
lower court was correct in recog- 
nizing Whiteman's common law 
right after finding that Whiteman's 
personality had been impressed on 
his orchestra in such a way as to 
make its work easily recognizable 
by the public. The courts, he said, 
have long recognized literary rights 
as intellectual property rights, and 
the contribution of the performing 
artist, while intangible, is also 
identifiable and so ehgible for prop- 
erty right protection. 

Monopoly Change 

"Both manufacturer and artist 
have been accused of monopoly," 
he continued, "but these claims are 
actually the desire of a competitor 
to make unlawful use of another's 
property. Radio stations can hire 
live talent; they can purchase elec- 
trical transcriptions made especial- 
ly for broadcasting with the artist's 
knowledge that they will be so 
used, yet they go on using phono- 
graph records." The lower court, 
Bass stated, had found that the 
"incessant use of records on the 
air" reduced the employment of 
artists, pointing out that White- 
man could not get an exclusive con- 
tract with a sponsor because of the 
broadcasting of his records. 

WNEW's method of announcing 
the records, which might have led 
listeners to assume that the artist 
was actually present in the studio 
(admitted by Col. Hartfield as pos- 
sibly an enjoinable act), was a de- 
ception only with regard to White- 
man and not to RCA, Bass de- 
clared. There is no competition be- 
tween station and manufacturer, 
he stated, but only between station 
and artist. Furthermore, he con- 
tinued, when the station trades on 
the name of Whiteman to adver- 
tise the goods of a sponsor with 
whom Whiteman has no relation- 
ship, Whiteman's right of privacy 
is being unfairly invaded. 

Discussing the restrictive notices 
placed by RCA on record labels, 
Bass said RCA had notified stations 
the restrictions were being applied 
because of protests from publish- 


'j'^e Voice c^/^a^hviM 
7ennQ^d.^Q ^^^^ 

Vet ^^^vte . S^*^'^ 

^^^headley-Reed Co., 
National Representative 

ONE OF RADIO'S most unique 
broadcasts was made by WHOM, 
Jersey City, N. J., on Flag Day, 
June 14, when Joseph Lang, gener- 
al manager of the station (center, 
holding flag) , led a group of near- 
ly 100 foreign language broadcast- 
ers in taking the oath of allegiance 
to the American flag. WHOM spe- 
cializes in foreign language pro- 
grams, and the large group par- 
ticipating in the program included 
producers, artists, announcers and 
musicians who daily air programs 
on the station in nine languages. 

Soap Firm Revises 

Angeles (White King and Sierra 
Pine soaps) consistent user of ra- 
dio, has revised its network sched- 
ule, dropping the flve-weekly quar- 
ter-hour Dealer in Dreams and 
once-a-week Bee Liner quiz pro- 
gram on CBS Pacific Coast outlets, 
and on July 1 starts for 26 weeks, 
sponsoring Knox Manning, news 
commentator, on 5 CBS California 
stations (KNX KARM KSFO KOY 
KTUC) Monday through Friday, 
11:4.5 a. m.-12 noon (PST). Firm 
is also sponsoring a six-weekly 
quarter-hour news broadcast on 3 
Arizona Netwoi'k stations (KOY 
KTUC KSUN), and continues to 
use participation programs and 100 
word spot announcements, five 
times a week, on 33 stations na- 
tir^nally. Agency is Raymond R. 
Morgan Co., Hollywood. 

ers and artists and asserted an ap- 
parent right. RCA did not claim 
derivitive rights, he asserted, and 
the court erred in ruling that in the 
absence of any express reservation 
the rights of the artist passed to 
the company. 

Competes With Himself 

"By using Whiteman's records," 
Bass concluded, "WNEW is placing 
Whiteman in competition with him- 
self, forcing a live man to compete 
with his recorded performances. He 
is being unfairly exploited by an 
organization which could buy live 
talent or electrical transcriptions 
but which prefers to use the White- 
man records." 

Concluding the argument with a 
brief rebuttal, Mackay stated that, 
as the lower court had found, there 
was clearly unfair competition as 
all three parties are engaged in 
selling entertainment to the public. 
In broadcasting recorded music into 
the homes of potential record pur- 
chasers, he said, radio stations have 
restricted record sales. This prac- 
tice has also, he averred, made re- 
cording artists unwilling to make 
records and so is helping to put the 
record companies out of business. 

Page 58 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

ALL-CANADA Radio Facilities, Cal- 
gary, lias nurcliased Dominion and 
Newfoundland rights to 65 quarter- 
hour transcribed episodes of the chil- 
dren's serial, Jerry at Fair Oaks, from 
Radio Transcription Co. of America, 
Hollywood. Firm also has bought 78 
quarter-hour transcribed episodes of 
Fairy Tales from C. P. MacGregor, 

RECORDINGS Inc., Hollywood, one 
of the oldest transerijition concerns on 
the Pacific Coast, has discontinued 
business and has sold its equipment to 
Photo & Sound Inc., San Francisco. 
Elmer Avery, president of the Holly- 
wood firm, will vacation before an- 
nouncing future plans. 

LOUIS I. GOLDBERG, president of 
Allied Phonograph & Record Mfg. Co., 
Hollywood processing and pressing 
concei-n, in mid-June left on a six- 
week business trip to New York and 

York, on June 16 released the second 
series of The Blue Beetle, quarter- 
hour transcribed mystery, currently on 
65 stations throughout the country. 
Patty O'Day, News Photographer, is 
the company's next production, fol- 
lowed by The Mystery of the Week 
and Rex Dexter of Mars. 

ELMER C. WOLF, office manager of 
Columbia Recording Corp., Bridge- 
port, Conn., and Charles Waehler, for- 
merly of Price. Waterhouse & Co., 
New York, have been appointed as- 
sistant to the treasurer and chief ac- 
countant, respectively, of the company. 
New member of the company is Nat 
Super, formerly with Hurley-Single- 
ton Associates, who will assist Alec 
Steinweiss, art director. 

DIOS, transcription company, has en- 
larged its New York headquarters at 
550 Fifth Ave. to provide for addi- 
tional studios and offices. 

NEW subscribers to the transcription 
library of Standard Radio are WOKO 
and WABY, Albany. 

NEW Hollywood program building 
concern, Hollywood Theatre of the 
Air, has been established at 1680 N. 
Vine St., with John Beverly as execu- 
tive producer-director, and Clayton 
Van Ike, business manager. A service 
organization, and not a transcription 
concern, the group will create custom- 
built live talent shows for sponsors, 
working through advertising agencies 
and stations, according to Mr. Beverly. 
A French screen and stage actor for 
14 years, he has written, directed and 
produced more than 100 radio pro- 
grams during the last two years. 

and KWKH 

— serve the rich tri-state 
area composed of North 
Louisiana, East Texas and 
South Arkansas. 

50,000 lVatt3 


Draw Crowds as Stations Post 

^ News Flashes 

news broadcasts for Kopper's Coke 
by posting bulletins on a large 
board in front of the studio build- 
ing, WDAS, Philadelphia, recently 
received an offer to sponsor the 
street bulletin board. A news-stand 
conductor near the building indi- 
cated willingness to pay "card" 
rates for a sign on the bottom of 
the board — "Complete details of 
these bulletins may be obtained at 
the corner by buying your favorite 
paper from Barney, the Newsboy." 
WDAS is pondering just what the 
board's "card" rate might be. 

The bulletin board technique, 
popping up all over the country, 
with WIP and WCAU, Philadel- 
phia, establishing visual bulletin 
service at their building entrances; 
WJSV, Washington, setting up and 
servicing a board at the entrance to 
the Earle Theatre, housed in the 
same building with the WJSV stu- 
dios; WSIX, Nashville, which in- 
stalled a Transradio printer in the 
lobby of the local Paramount The- 
atre, posting bulletins by the hour 
on special boards calling attention 
to WSIX news sponsorship by Jer- 
sey Farms Milk Service; WTMA, 
Charleston, S. C, orginating actual 
newscasts from a local Walgreen 
drugstore window containing an 
AP teletype, with a portable radio 
outside so spectators could listen as 
they watched. 

Canada Food Campaign 

Montreal, on June 17 started a 
campaign thrice-weekly with a 
quarter-hour transcribed musical 
program Songs That You Like to 
Hear. Continuity in the program, 
due to war developments, features 
the all-C a n a d i a n organization 
of the company and points out 
that it supplies the British Army 
and Navy. The campaign is 
carried on CFCY, Charlottetown, 
P.E.I. ; CJCB, Sydney, N. S.; 
CHNS, Halifax; CHSJ, St. John, 
N. B.; CFNB, Fredericton, N. B.; 
CFCF, Montreal; CKCO, Ottawa; 
CFRC, Kingston, Ont.; CFCO, 
Chatham, Ont.; CFPL, London, 
Ont.; CKOC, Hamilton, Ont.; 
CFRB, Toronto; CKY, Winnipeg; 
CFAC, Calgary; CFRN, Edmon- 
ton; CJOR, Vancouver. A French 
language live program originates 
at CKAC, Montreal, and is piped 
to CHRC, Quebec; CJBR, Rimous- 
ki. Que.; CHNC, New Carlisle, 
Que. Account in Quebec province 
was placed by Vickers & Benson, 
Montreal; in the rest of Canada 
by E. W. Reynolds & Co., Toronto. 

Test Your Program Over 



Central Illinois — one of 
America's three richest ag- 
ricultural markets; center 
of the hybrid corn industry. 
38J,600 responsive people 
live in radio homes in tha 
primary area of WJBC. 
Test over WJBC 1200 K. 
250 W. 

Natl. Rep.: COX & TANZ 

Tips for FDR 

was the recipient June 25 of 
an advance print of the book 
"How to Become President" 
authored by Gracie Allen, 
radio comic who is running 
her own mimic campaign via 
the ether. Ruby Black, well- 
known Washington news- 
paper correspondent and un- 
til June president of the 
Women's National Press 
Club, made the presentation 
at the regular press confer- 
ence. Duell, Sloan & Pearce, 
of New York, publisher of 
the book, also is publishing a 
book on Mrs. Roosevelt au- 
thored by Miss Black. 

WMJM Starts Aug. 1 

STARTING date of the new 
WMJM, Cordele, Ga., 250 watts on 
1500 kc, which was authorized last 
October for construction by the 
Cordele Dispatch, has been fixed 
for Aug. 1, according to D. S. Traer, 
manager. RCA equipment is being 
installed throughout. The staff has 
not yet been completed but, in ad- 
dition to Mr. Traer, it will include 
W. J. Fielder Jr. as general man- 
ager and Forrest L. Glasco as com- 
mercial manager. Mr. Fielder is 
managing editor of the newspaper 
and will take on the supervision of 
the radio station additionally. Mr. 
Glasco formerly was with the ad- 
vertising departments of the At- 
lanta Journal, Atlanta Constitution 
and Atlanta Georgian. 

WLOL on the air 

IMinneapolis St. Paul 

WLOL, the Twin Cities newest 
radio station went on the air 

JUNE 17, 1940 

★ ★ ★ 


WLOL has one of the strongest signals in 
the great Twin City merchandising area. 

WLOL operates on 1300 Kc, 18 hours 
daily, seven days a week. 

WLOL offers the advertiser the greatest 
value for the dollar invested. 

★ ★ ★ 

Write for rates 

WLOL, 1730 Heno Ave., Minneapolis 


Tlie Foreman Co., IVational Representatives 
New York • Chicago 

eoa!st-to-eoast affiliato 



i^^ote4a^^^^7%e\^to»i^[^ Co. 
Shreveport Louisiana 

BROADCASTING • Broadcast Advertising 

July I, 1940 • Page 59 



WNAX Line to Stricken Town 

-Brings Quick Aid- 


Daily transcriptions on the 
register of Wcishington's Finest 
Hotel heralds the arrival oi the 
nation's leading broadcasters. 
They like the convenient loca- 
tion of this famous hostelry to 
N.A.B. Headquarters cmd the 
completeness of its modem serv- 
ices. Rates are no higher than 
at less finely appointed hotels. 

All with Bath, of course 



R. L. Pollio, Manager 

DESPITE complete flooding of 
Homer, Neb., during a recent cloud- 
burst which cut off the little town's 
supply of drinking water and elec- 
tricity as well as roads leading to 
it, WNAX, through its Sioux City 
studios, used the single operating 
telephone to pick up an on-the- 
scene description and appeal for aid. 

When WNAX engineers were un- 
able to reach Homer with portable 
transmitting equipment, they made 
long distance contact with Mrs. 
Millie Lothrop, local telephone oper- 
ator who for her bravery in a simi- 
lar flood 16 years ago received the 
George Vail medal. Gathered around 
the telephone, the only one operat- 
ing out of the town, Mrs. Lothrop, 
the mayor and other local residents 
told of their nerve-wracking experi- 
ences. So gripping were the stories 
that the Red Cross appeal brought 
prompt response. 

WREC Remodeling Studios 

WRBC, Memphis, after 10 years in 
the same quarters in Hotel Peabody, 
is being completely remodeled, with 
tentative date for opening of new stu- 
dios set for Aug. 1. Hoyt Wooten, 
owner-manager, completed architectu- 
ral plans himself for the enlarged quar- 
ters which will have three times as 
much space as formerly, of functional 
design throughout, and equipped with 
fluorescent lighting and air condition- 
ing. The audition room will be equipped 
with a bar. Two organs are being in- 
stalled. The equipment will be RCA 
throughout, and fully air conditioned. 

Lingoes Low Upkeep Costs 
Mean More Profits for You 

Here is why - - ^ , ^/ B 

FACTS prove that you can expect GREATER EFFICIENCY — 
LAR STEEL RADIATORS. Moderate initial cost and low up- 
keep costs, plus assured PEAK PERFORMANCE, combine to 
give you better coverage and more profits. Let the happy ex- 
periences of other stations*; prove to you that you can obtain 
greater antenna efficiency at lower cost. Get the facts concern- 
RADIATORS and how they are a practical solution to your 
antenna problem. 

you . . •"•ee 

your 'h^ f^" inf ""er^,^ 

"'tn^ Poic^^ "'rig y 'n 



WITH this gleaming new transmit- 
ter plant WLBJ, Bowling Green, 
Ky., made its debut June 25. The 
station, owned chiefly by Lee B. 
Jenkins, tobacco broker and farmer 
of Kinston, N. C, operates vdth 250 
watts on 1310 kc. [Broadcasting, 
June 15]. 

Facsimile Strip 

CLAIMING the first regular 
facsimile cartoon strip, WOR, 
Newark, has added "Fac- 
simile Freddie" as a feature 
of its facsimile transmissions. 
At present the cartoons are 
being transmitted on a "now 
and then" basis as part of 
WOR's nightly experimental 
facsimile broadcasts. Draw- 
ings are by Milt Hammer, 
free lance cartoonist whose 
work has apneared in the Sat- 
urday Evening Post and New 
York Mirror, with Stan Coe, 
conductor of WOR's daily 
Your Outdoor Guide, filling 
the balloons. 

FCC Bar Outing 

ANNUAL outing of the Federal 
Communications Bar Assn., com- 
prising practitioners before the 
FCC as well as attorneys on the 
Commission staff, was held June 22 
at the suburban Virginia estate of 
Horace L. Lohnes, Washington at- 
torney. The FCC delegation was 
headed by Chairman James Law- 
rence Fly and Commissioners 
Brown and Craven. For the first 
time engineers on the FCC and in 
Washington practice were invited 
to the outing. Out-of-town broad- 
casters present included Arde Bulo- 
va, Harold A. Lafount, general 
manager of the Bulova stations, 
Lewis Allen Weiss, Don Lee gen- 
eral manager, and Campbell Ar- 
noux, manager of WTAR, Norfolk. 






FRANK M. DAVIS, of Cedar Rapids, 
la., on June 18 was granted two pat- 
ents by the U. S. Patent Office, one 
covering a transmission control sys- 
tem and the other a limiting amplifier 
control means, both of which have been 
assigned to Collins Radio Co., Cedar 
Rapids. John F. Byrne on the same 
day was granted a patent on a voltage 
regulation system for vacuum tube 
amplifiers, also assigned to CoUins. 

FRED BRADSHAW, formerly with 
RCA Communications Inc., and Walt 
Kirkland, of Millville, Fla., are now 
on the engineering staff of the new 
WDLP, Panama City, Fla., whose 
chief engineer is Eddie Pierce, former- 
ly of KOTN, Pine BlufC, Ark. ; KLAH, 
Carlsbad, N. M., and KVSF, Santa 
Fe, N. M. 

M. J. WEINER, chief engineer of 
WNEW, New York, recently became 
the father of a boy. During the same 
week, June 10-17, John Zerpaylic and 
George Gregory, both of WNEW's en- 
gineering department, became fathers 
of a boy and a girl, respectively. 

MORRIS MING, chief engineer of 
KFRO, Longview, Tex., is the father 
of a girl born recently. 

CARL CABISIN, of the engineering 
staff of WDAY, Fargo, N. D., on Aug. 
18 is to marry Lorraine Sandie. 

FRED RAGSDALE, formerly chief 
engineer of the old KEHE, Los An- 
geles, has joined KMPC, Beverly 
Hills, as studio technician. 

WALTER ELY, chief engineer of 
KGFW, Kearney, Neb., recently be- 
came the father of a gii-1, Suzanne, and 
Jack Lewis, KGFW engineer, a boy. 

KEN CURTIS, control room engineer 
of WEEI, Boston, is the father of a 
boy born June 15. 

WOODY COX has joined the control 
staff of KTSA, San Antonio, Tex., for 
summer relief duty. 

DAN O'BRIEN, engineer-announcer 
of station WMFF, Plattsburg, N. Y., 
has joined the staff of WABY, Albany. 

PERRY BRUMFIELD, transmitter 
operator of WDRC, Hartford, Conn., 
was married on June 22. 

ROBERT MAYBAUM, formerly of 
WOMI, Owensboro, Ky., has joined 
the engineering staff of WCMI, Ash- 
land, Ky. 

of WCAM, Camden, N. J., has joined 
the engineering staff of WCAU, Phila- 

JOE L. STEWART, formerly of 
WFOY, St. Augustine, Fla., has joined 
the engineering staff of WFTL, Fort 
Lauderdale, Fla. 

FRANK L. STEWART, formerly of 
WLAP, Lexington, Ky., has joined 
the engineering staff of WGTM, Wil- 
son, N. C. 

ly of CKWX, Vancouver, B. C, has 
joined the engineering staff of CFAC, 
Calgary, Alta. 

Petrillo's Brother at KMOX 

MILTON CHARLES, staff organist 
of WBBM-CBS, Chicago, since 1934, 
has been named musical director, ac- 
cording to an announcement by J. L. 
Van Volkenburg, assistant to the CBS 
vice-president in charge of the Western 
Division. Named as assistants were 
Joseph Englehardt, formerly occupy- 
ing a similar post under Carl Hohen- 
garten, and Caesar Petrillo, brother of 
James Petrillo, newly elected head of 
AFM, who has been a staff musician 
for a number of years. 

Page 60 

July J, 1940 

BROADCASTING • Broadcast Advertising 

WCNW Signs ACA Pact 
After Two-Hour Strike 

WCNW, Brooklyn, has signed a 
contract with American Communi- 
cations Assn., CIO union, covering 
the three technical employes of the 
station. Terms call for an immedi- 
ate minimum salary of $20 weekly 
for each man, previous wages be- 
ing $12 for two and $15 for the 
third, a six-day, 40-hour week, 
time-and-a-half for overtime, two 
weeks vacation with pay and two 
weeks sick leave annually, and a 
closed shop. 

Signing occurred June 17 when, 
after several months of negotiations 
had produced no agreement, the 
union called a strike which put the 
station off the air for two hours, 
until the management capitulated. 
Ben Levine, general manager of 
WCNW, and Sidney Adler, ACA 
organizer, signed the pact. 

ACA is planning an immediate 
organizing campaign in New York 
and New England. Leonard Ohm, 
recently elected vice-president of 
the union's broadcast division, will 
work between New York and Buf- 
falo, while Mr. Adler will shortly 
begin contacting stations through- 
out New England. Although pri- 
marily a technical union, repre- 
senting chiefly engineers in the ra- 
dio field, ACA on occasion follows 
the CIO principles of vertical or- 
ganization and at several stations 
the complete staff is represented bv 

Atlanta Paper Files 

A NEW station to operate on 550 
kc. with 5,000 watts day and 1,000 
watts night, utilizing a directional 
antenna is sought in an application 
filed with the FCC June 20 by the 
Constitution Broadcasting Co., sub- 
sidiary of the Atlanta Constitution. 
Clark Howell, publisher of the 
newspaper, is president of the ap- 
plicant company. The Constitution 
recently had negotiated for acquisi- 
tion of WAGA, Atlanta regional, 
but the station subsequently was 
sold to interests headed by George 
B. Storer, Detroit industrialist and 
head of the Fort Industry Co., oper- 
ating stations in Ohio and West 

HOLDING that they have not shown 
adequate financial qualifications, the 
FCC, in a final report June 18, denied 
the application of Albemarle Broad- 
casting station, a partnership of 0. L. 
Weatherbee, W. H. Nichols, C. L. 
Pickler and E. M. Thompson, for a 
new station in Albemai-le, N. C, to 
operate with 100 watts daytime on 
1370 kc. 

Griesedieck Discs 

ERY Co., St. Louis (beer), on June 
24 started a 26-week campaign of 
five - weekly quarter - hour tran- 
scribed programs titled Double 
Mellow Melodies in 12 markets, 
and on June 10 extended its Mel- 
low Time show on KMOX, St. 
Louis, from one to five-weekly for 
52 weeks. The latter includes a 
half-hour show on Mondays and 
quarter-hours Wednesdays through 
Saturdays. Other Missouri stations 
being used are KXOK, St. Louis; 
KFRU, Columbia; KWOS, Jeflfer- 
son City; KWOC, Poplar BluflP; 
KDRO, Sedalia; KGBX, Spring- 
field. Illinois stations include 
WDWS, Champaign; WEBQ, Har- 
risburg; WCBS, Springfield; WDZ, 
Tuscola. KARK, Little Rock, and 
KBTM, Jonesboro, Ark., complete 
the list. The quarter-hour programs 
feature a piano quartette and June 
Barton, songstress. The half-hour 
on KMOX features Kenny Norton's 
15-piece orchestra. Four Smoothies, 
and June Barton. BBDO, Chicago, 
handles the account. 

Reorganize WWAE 

REORGANIZATION of the oper- 
ating company of WWAE, Ham- 
mond, Ind., whereby 0. E. Richard- 
son and Dr. Fred L. Adair acquire 
50% interest each, was authorized 
by the FCC June 25. Mr. Rich- 
ardson, former district manager 
for Graybar who joined the sta- 
tion several years ago and holds 
32% of the stock, and Dr. Adair, 
principal creditor of the station, 
propose to wipe out the present 
corporate structure and assume the 
station's debts, including about 
$30,000 owed to Graybar. Dr. Adair 
is head of the U of Chicago Lying- 
in Hospital. Under the new setup, 
George F. Courrier and Doris 
Keane, who also are interested in 
WHIP, Hammond, relinquish their 
holdings entirely. 

ALL AMATEUR radio stations in 
Uruguay were shut down as a tem- 
porary measure recently when the 
government discovered a Nazi plot for 
seizure of the country, according to a 
June 24 dispatch to the Neiv York 
Times from Montevideo. 

Dr. Angell Renewed 

NBC educational counsel and former 
president of Yale, has signed a three- 
year renewal contract with NBC to 
continue in his present position at a 
salary of $25,000 per year. He is also 
a member of the NBC board. 



part of income 

$3,188 ^^^^nn Hart- 
Pe'^, f^Sy last year 
ford County j.^^- 
La figure thaX| 
siderably above 
Average both for^^ U. 
necticut ana 



% THE 1933 COST 

Yes, in 1933 a first class 250 watter 
sold for slightly more than $8000, 
and was considered a bargain at 
that, but today Gates has made 
available to new and progres- 
sive established broadcasters its 
Economy S251 Transmitter which 
sells for less than one-fourth the 
1988 cost. 

No, it would not be untruthful to 
state that the Gates S251 is four 
times better at one-fourth the cost 
of these 1983 power houses, be- 
cause Gates has taken advantage 
of every engineering advancement 
in designing this new economy 
broadcasting equipment. 

If you do not have the story it will 
pay you to investigate. 


Western Electric 


BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 61 



DECOY (Ky.)? 


r {^vou mnch " hunting 

r S*OK.C...N.B-C- 

1000 WATTS.. _ sENT^^^vES 

fREEt PETERS, mCj^^^^^ 

WFAA, Dallas, on June 26 observed 
its 18th anniversary with two special 
broadcasts on the birthday theme and 
a series of novelty station break an- 
nouncements used during the day. Dur- 
ing a special public broadcast of the 
Early Bird program in the Baker Ho- 
tel an 18-pound birthday cake was 
sliced for the audience. The second 
program featured a 10-minute exposi- 
tion by a speaking chorus on what it 
takes to build a radio show and prog- 
ress made during the last 18 years. 

TO ATTRACT interest in the Flag 
Day spectacle staged in Los Angeles 
Coliseum on June 14, KNX, Holly- 
wood, engineers and announcers rode 
through downtown Los Angeles the 
day before in a new 10-ton U. S. 
Army tank. It was equipped with a 
public address system, which An- 
nouncer Bob Fiske utilized in describ- 
ing the machine. 

NEW beacon atop the transmitter 
tower of KGNO, Amarillo, Tex., was 
formally dedicated June 22, using 
breakfast bacon and toast instead of 
champagne because the beacon, high- 
est point in the Texas Panhandle, has 
been named the Don McNeill Beacon in 
in honor of the m.c. of the NBC Break- 
fast Cliih. heard on the station. A 
shotgun shell was loaded with bacon 
and toast and fired with proper 
christening ceremonies. Bob Watson, 
KGNC announcer, was in charge. 

WMAZ, Macon, Ga., after severing 
connection with local newspapers at 
their request, has installed fulltime 
INS service, with two newscasters and 
a local reporter, and is circulating 
printed schedules of its 15 daily news- 
casts with .'iix on Sundays. 

Tots Are Guests 

THANKS to RoUie Johnson 
and his one-man campaign on 
WCCO, Minneapolis, some 
2,250 underprivileged chil- 
dren saw the NCAA track 
meet June 21-22 at the U of 
Minnesota stadium. Six 
nights a week on his WCCO 
sports broadcast Johnson 
plugged the idea of grownups 
buying tickets for youngsters 
at 25c per. He originated the 
idea two years ago. 

has added KWBG, Hutchinson, Kan. ; 
KABR, Aberdeen, S. D. ; WDAY, 
Fargo ; KGDE, Fergus Falls, Minn. 
Current total of stations now using 
its window displays is 135. 

KDYL, Salt Lake City, on June 19 
set up recording equipment at the 
Municipal Airport at 5 a.m. to record 
the inauguration of the new Western 
Air Express Jackson Hole County 
Scenic Tour. KDYL picked up the 
voice of Utah's Gov. Blood and other 
dignitaries as they started on the first 
regular 475-mile air tour of the Jack- 
son Hole country. A condensed de- 
scription of the trip, along with the 
interveiws, was included on the quar- 
ter-hour transcription as broadcast. 

WHN, New York, has issued an eight- 
page mimeographed brochure promot- 
ing Gus Van, "The Melody Man," now 
heard thrice weekly, 1 :45-2 p. m. and 
available to sponsors. The booklet re- 
lates Van's past history on network 
programs and tells what other New 
York stations have scheduled at the 
same time as competition. 

KTAR, Phoenix, Ariz., and its chief 
engineer, Arthur C. Anderson, on 
June 21 celebrated their 18th anni- 
versary in commercial radio. On June 
21, 1922, Mr. Anderson was granted 
a license for KFAD, forerunner of 
KTAR, and he constructed the sta- 
tion's first broadcast plant. He was 
issued his first amateur license in 
1914, when he was 12 years old. Mr. 
Anderson now is in charge of construc- 
tion of KTAR's new 5 kw. transmitter 
and directional antenna, recently au- 
thorized by the FCC. 

KGO-KPO, San Francisco, report lo- 
cal sales for the first five months of 
1940 33% above the same period of 
1939. KGO in May advanced 4% over 
April. While KPO was 8.4% under 
April, the May revenue was better than 
41% ahead of same month a year ago. 

KOA, Denver, staff baseball team, 
recently challenged that of Freddy 
Martin's orchestra, with the game 
ending in a 12-12 tie at end of sixth 
inning when it was called off because 
of rain. 


IcraWiSN balt;more 

5000 WAHS 680 KC 


NatlonAl Represent«t!vet 

WHEN eight owned and operated 
stations of CBS contributed $10,000 
to the American Red Cross for its 
work in aiding war victims, Donald 
W. Thornburgh, the network's Pacific 
Coast vice-president, turned over to 
Nurse Marguerite Norway a $1,500 
check, the amount donated by KNX, 
Hollywood. Contribution was made 
during a mid-June half-hour special 
salute program to the American Red 
Cross in behalf of the appeal for funds. 

KOIN-KALE, Portland, Ore., held a 
private rose show for staff members 
in the studios early in June during 
the city's annual Rose Festival. 
Charles Couche, KOIN-KALE adver- 
tising manager, won first place by tak- 
ing five out of 12 prizes. Other win- 
ners were Clyde Phillips, credit man- 
ager ; Henry Swartwood, program man- 
ager ; Newt Hedin, sales executive, 
and Art Kirkham, announcer. Dr. F. 
R. Hunter, president of the Portland 
Rose Society, headed the list of judges 
for the studio show. 

WTAG, Worcester, Mass., in mid-May 
was host to 250 women listeners at its 
Radio Journal quilting bee in the 
WTAG studios. Greeted by Jane 
Woodhouse and Mildred Bailey, con- 
ducting the program, groups of the 
visiting women worked in shifts on a 
patchwork quilt made up of cloth 
scraps sent in by listeners during the 
preceding month. They were enter- 
tained as they worked by Gil Hodges 
and Jay Stoeckler, WTAG Morning 
Paraders, and Miss Bailey at the 
piano. The completed Friendship Quilt 
was raffled off at 25c per chance, with 
proceeds going to the Worcester Com- 
munity Chest. Also during the party 
other articles donated by listeners were 
sold for charity. 

THEODORE GRANIK, director of 
the MBS American Forum of the Air, 
on June 16 was awarded a scroll of 
merit by the U. S. Junior Chamber of 
Commerce. Junior Chamber delegates 
attended the June 16 broadcast in 
Washington during the organization's 
national convention, and the award 
was made at that time by Perry Pip- 
kin, president of the Junior Chamber. 

commentator from Washington, is au- 
thor of an article on the Byrd Expe- 
dition to Little America in the June 
issue of The Commentator. 

WNAX, Yankton, S. D., is carrying 
daily transcribed interviews with farm- 
ers in 14 neighboring counties, han- 
dled by Charles Worcester, WNAX 
farm director, and Jack Towers, of 
South Dakota State College. The pair 
tour the agricultural area, carrying 
portable transcription equipment to 
record interviews which are mailed 
daily to the station. 

HUGE consistent weekly outdoor audi- 
ence is attracted by the Sunday eve- 
ning Weston's Sing Song on CFRB, 
Toronto, sponsored by George Weston 
Ltd. (biscuits), with 10,000 singers 
present each Sunday evening, 8 :30-9, 
at Sunnyside Beach, Toronto. The pro- 
gram now in its fourth year is this 
summer featuring war songs. An 18 by 
24 foot song book, the leaves of which 
are turned over by ushers dressed as 
bakers, shows the words for the audi- 
ence. "Tod Russell is m.c. this season, 
a choir is on the stage, and the show 
is produced by Richardson-Macdonald 
Adv. Service Ltd., Toronto. 

WTMA, Charleston, S. C, on June 15 
observed its first anniversary with a 
half-hour "birthday party" broadcast, 
reviewing the year's events in the sta- 
tion's history. With box suppers served 
in the studio, the entire staff partici- 

WROK, Rockford, 111., on June 14 
started originating a series of weekly 
programs. Musical Portraits, for MBS. 
The programs feature Lorna Lane, 
organist, and Allie Sharpe, tenor, Fri- 
day noons, and are the first regular 
network originations of WROK. 

OPERATIONS of WBOE, Cleveland 
Board of Education's high frequency 
broadcasting station, are the subject 
of a 163-page report which is being 
made available for $1. 

Page 62 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

ALL SIX Vancouver, B. C, stations 
cooperated in the mid-June "Air Su- 
premacy Drive" to collect funds to 
buy training planes for the local 
Royal Canadian Air Force base. CJOR 
reported that during the first days 
of the drive listeners sent in a total 
of $2,431 for the drive, well above the 
station quota. CJOR participation was 
handled by Program Director Dick 
Diespecker, who shortly before had 
conducted a similar drive to obtain 
blankets for French refugees after an 
appeal by the Canadian Red Cross. Al- 
though no appeal was made for money, 
mention on newscasts eight times daily 
for two weeks brought in $1,041 in 
cash and several hundred blankets. 

TO SUCCEED the Democracy in Ac- 
tion series, which ended June 16 after 
more than a year on CBS, the net- 
work on Aug. 4 will start United We 
Stand, an educational series presented 
in cooperation with the U. S. Office of 
Education to show Americans how 
every region of the United States has 
made its own social, economic or cul- 
tural contribution to the life of the 

WLTH, Brooklyn, is broadcasting 
daily announcements on both English 
and foreign language programs to pro- 
mote an essay contest for young men 
and women under 18 years, whose 
parents are of foreign origin. The sub- 
ject is "What American Democracy 
Means to Me as the Son or Daughter 
of Parents of Foreign Origin", the 
winner to receive a set of the Stand- 
ard American Encyclopedia donated 
by the National Committee for Edu- 
ication. Closing date of the contest is 
lJuly 4, the winner to be announced 
July 15. 

PITTSBURGH'S five stations— 
WCAE — on June 18 presented a 
plaque to S. H. Steinhauser, Pitts- 
burgh Press columnist, who celebrated 
bis 10th anniversary as radio editor. 
[The presentation was made at an an- 
niversary luncheon attended by sta- 
tion officials. 

IN RECOGNITION of "outstand- 
ing service and Americanism", the 
New York County American Legion 
presented a medal to WNEW, New 
York, on June 24. Presentation was 
made by V. C. Perls (left), chair- 
man of the Legion radio committee, 
and accepted by Richard K. Bard, 
WNEW publicity director. 

KVOL, Lafayette, La., recently ob- 
served the first anniversary of its re- 
mote studios at New Iberia, La. In 
connection with the anniversary pro- 
gram, M. Matt La Vail, manager of the 
studios, furnished a trophy for civic 
achievement which was presented to 
William D. Reynolds Sr., a local busi- 
ness man. Harris Garb handled an- 
nouncing of the special program, with 
District Judge James Simon as m.c. 

WCCO, Minneapolis, is loaning Min- 
neapolis public schools its collection 
of 68 recordings of the CBS Ameri- 
cans at W ork series heard in the 
1939-40 season. According to Max 
Karl, WCCO educational director, 128 
pupils of Minneapolis schools, as a reg- 
ular part of their classwork in voca- 
tional education next fall, will listen to 
the records. 


5000 WATTS 



1470 KC. 


WJBK. Detroit, is sponsoring a four- 
hour Independence Day celebration at 
Detroit's Belle Isle Park during which 
14 diffierent nationality groups are to 
be represented, each of which will 
pledge allegiance to the American Flag 
and participate in other patriotic fea- 
tures. The station expects an attend- 
ance of 50,000. Cooperating in the 
event are the American Legion, Vet- 
erans of Foreign Wars and the Boy 
Scouts. The opening part of the July 
4 program will be broadcast on WJBK. 
The program is under supervision of 
Stanley AJtschuler, WJBK foreign 
language director. 

WLAW, Lawrence, Mass., has been 
named the official broadcasting station 
for the State convention of the Ameri- 
can Legion, to be held at Salisbury, 
Mass., Aug. 22-24. David M. Kimel, 
commercial manager of WLAW, has 
been appointed vice-chairman of the 
American Legion radio committee. 

CANADIAN Broadcasting Corp. has 
installed three Presto recording units, 
five new microphones and portable 
amplifiers designed to operate from 
batteries, in conection with improved 
facilities for recording history-making 
events for listeners. The CBC network 
rebroadcasts during evening hours 
all important speeches and events 
which often are broadcast from over- 
seas at hours when most listeners can- 
not hear them. 

WEEKLY radio column giving news 
bits and human interest highlights of 
1940 New York World's Fair is be- 
ing mailed to 90 stations throughout 
the country for local broadcasts. Titled 
"This Week at the Fair", the column 
is prepared by Edwin P. Curtin, news 
editor of the Fair's radio department, 
who also broadcasts the daily World's 
Fair Reporter series on WNYC, New 

MBS on June 19 started concert 
broadcasts by the Winnipeg Summer 
Symphony Orchestra for a 10-week 

CBS on July 2 will start broadcasting 
portions of the New York Philhar- 
monic Symphony concerts from Lewis- 
ohn Stadium, New York, Tuesdays, 
9 :30-10 p. m. The concerts also will 
be shortwaved to South America on 
WCBX, CBS international station, 
with commentaries in Spanish by 
Americo Lugo-Romero. 

MBS during the first week in July will 
start three series of public service 
quarter-hour programs — The March of 
Health, dramatic presentations deal- 
ing with public health ; Dr. Pedigree, 
featuring Stephen McCormick tracing 
the history of family names; This 
Might Be You, presented in coopera- 
tion with the U. S. Dept. of Labor to 
show the privileges enjoyed by labor 
in this country. 

INS has announced new subscribers, 
including KFDA. Amarillo, Tex. ; 
WLAV, Grand Rapids, Mich. ; WFPG, 
Atlantic City, N. J., and KRIC, Beau- 
mont, Tex. 

CJOR's new Western 

f Electric 1000-watt trans- 

y mitter will double the 

y power of the only Van- 

V couver station to retain 

& its wavelength under the 

^ Havana Treaty. 


Vancouver^ B. C. 

Nat. Rep: 
Joseph Hershey McGillvra 




Tonight at 7:30 

Radio's sensational 
new idea 








BROADCASTING • Broadcast Advertising 

July I, 1940 • Page 63 

Southern Accent 

JOHN SCHULTZ, manager 
of WSTP, Salisbury, N. C, 
appeared on the MBS pro- 
gram Where Are You From? 
during a recent visit to New 
York. Dr. Henry Lee Smith, 
speech authority who con- 
ducts the program, attempt- 
ed to locate Schultz by his 
voice, using a map of MBS 
stations as a guide. From his 
pronunciations. Dr. Smith lo- 
cated Schultz as being from 
North Carolina and guessed 
that his station was WRAL, 
Raleigh, a miss of only about 
100 miles. 


Michigan Survey Indicates Community Items Are 
Strong Attracters of Audience 


Buy WAIR and watch the sales 
line move right up through the 
top! Throughout this rich ter- 
ritory, WAIR is tops in listener- 
confidence — the chief sales- 
producing ingredient! 


Winston-Salem, North Carolina 

National Representatives 
Sears 8C Ayer 

THOUGH Europe's war continues 
to occupy the major attention of 
radio newsmen, small local stations 
in Michigan are not overlooking 
local news broadcasting as a way 
to build listener interest. To a ques- 
tionnaire circulated by the radio 
writing class of Michigan State 
College, East Lansing, 11 of 16 
Michigan stations of 1,000 watts 
power or less replied they provide 
detailed coverage of local news in 
their primary areas. Nine stations 
maintain their own local news bu- 
reau, the survey showed, while 
three additional stations have ac- 
cess to the local news gathered by 
reporters of the daily newspapers 
with which stations are affiliated. 

Stations responding to the ques- 
tionnaire said they find local news 
broadcasts one of their strong pro- 
gram features in attracting, in- 
creasing and maintaining a steady 
listening audience, particularly 
since many small stations sandwich 
one or two local news stories into 
the five-minute news summaries 
they present each hour. Some sta- 
tions reported appointing out-of- 
town correspondents to cover activ- 
ities in towns within the primary 
coverage area. A few stations in 
towns where competition with local 
daily newspapers is keen indicated 
they find local news one of their 
strongest program features. 

Like other journalists, radio 
newsmen apparently are aware of 
the necessity for maintaining a dis- 

The momentous events of the past few weeks have greatly intensi- 
fied the demand for a radio news coverage that is not only timely, but 
authoritative as well. In the Pacific Northwest radio listeners turn 
habitually to KGW and KEX for news, because these stations bring 
them not just news, but OREGONIAN NEWS. 

KGW and KEX have behind them the full prestige and authority 
of a newspaper which has been singled out for national honors by 
the University of Missouri School of Journalism. 

Obviously KGW and KEX ""the radio stations of The Oregonian" 
also benefit by such recognition. So, your advertising message will 
reach a larger, more receptive audience on KGW and KEX, Port- 
land's only newspaper-owned and operated stations. 

620 KC 





New York 

National Representatives-EDWARD PETRY & CO. INC. 
Chicago Detroit St. Louis San Francisco 


1160 KC 
5000 WATTS 


Los Angeles 

interested and impartial view of 
the local news they report as well as 
the necessity for accuracy and the 
restraint imposed by standards of 
good taste, questionnaire replies in- 
dicated. The survey revealed that 
low-power stations in larger metro- 
politan cities find local news "poor 
radio", while stations in cities of 
from 30,000 to 100,000 population 
place considerable emphasis on lo- 
cal news coverage. 

In covering news of the primary 
area, some local stations in Michi- 
gan employ a news staff similar to 
that of a daily newspaper, stressing 
immediacy of presentation as a 
means of scooping competing news- 
papers and building listener inter- 
est. The type of news covered by 
these stations ranges from major 
community enterprises and local 
political news to women's activ- 
ities and sports, the survey re- 
vealed. Many stations publicize 
serious accidents, prison breaks, 
police manhunts and similar flash 
news but avoid mention of sordid or 
criminal activities. 

Most of the stations combine 
their local news with national and 
international reports when pre- 
senting newscasts, although a few 
stations present strictly local news 
broadcasts one or more times daily 
the survey indicated. Nine stations 
said they incorporate local sports 
news into their local news sum- 
maries, while seven reserve sports 
for special sportscasts. 

In general, the stations cooperat- 
ing in the survey prefer the meal 
hours and mid-evening (8:45-10 
p.m.) to present local news, believ- 
ing the largest audience of inter- 
ested listeners is available at these 

Not only does thorough and ade- 
quate news coverage of the primary 
listening area help hold a constant 
audience, but it makes the station 
more popular with its listeners and 
consequently enhances the value of 
the station's programs as well as 
increasing the station's value as an 
effective advertising medium, was 
the conclusion drawn from study of 
the questionnaire answers. 

The survey, completed by Willard 
Baird, Michigan State College 
senior and a news commentator of 
WKAR, . East Lansing, was di- 
rected by Ralph Norman, instructor 
in radio writing. 

WHEB Transfer Asked 
By R. G. LeTourneau 

THE SALE of complete owner- 
ship of WHEB, Portsmouth, N. 
H., 250-watt daytime station on 
740 kc, which holds a construc- 
tion permit for 1,000 watts, is pro- 
posed in an application for trans- 
fer of ownership filed with the 
FCC. R. G. LeTourneau, wealthy 
manufacturer of road-grading and 
other heavy machinery, with plants 
at Peoria, 111., and Toccoa, Ga., 
would be the purchaser. Mr. Le- 
Tourneau recently acquired the 
20% interest of C. A. Morrison, 
of Kittery, Me., for $1,463, and 
would pay $6,000 for the remaining 
80% which is now owned by the 
Rev. H. J. Wilson, of Portsmouth. 

The station, while operated com- 
mercially, is chartered for non- 
profit operation and is partly de- 
voted to religious activity. Mr. Le- 
Tourneau is founder of the Le- 
Tourneau Foundation with assets 
of $12,250,000 and devoted to non- 
sectarian religious promotion. Mr. 
LeTourneau is also building a new 
town near Toccoa, Ga., to be called 
Tournaco, and has applied for a 
new 250-watt station on 1420 kc. 

Plans for New WBRW 

part owner and manager of WPAR, 
Parkersburg, W. Va., will be man- 
ager of the new WBRW, Welch, W. 
Va., 250 watts on 1310 kc, which 
he reports will start equipment 
tests about Aug. 1. The station was 
authorized for construction May 15, 
the licensee corporation being head- 
ed by J. W. Blakely, insurance man 
and motion picture theater owner. 
Gates equipment, RCA micro- 
phones. Presto turntables and the 
first radiator ever to be constructed 
by Union Metal Co. are being in- 
stalled. Mr. McWhorters' staff will 
include W. H. Bane, commercial 
manager, and George Yazell and 
Thomas Phillips, engineers. Other 
staff members have not yet been 

Ford Buys WJR Games 

FORD MOTOR Co., Detroit, will 
sponsor on WJR, Detroit, broad- 
casts of the 11 games to be played 
by the Detroit Lions professional 
football team this fall. Covering 
both home and away games, spon- 
sorship also includes several broad- 
casts from the Lions' training camp 
as well as the annual warm-up 
game between "freshmen" and reg- 

10 times as 
Much Value 
per Map 


Waiter P. Burn T Associates, 

7 W. 44th Striet New York. N. Y. 

Page 64 • July J, 1940 

BROADCASTING • Broadcast Advertising 

counts too! 

A NEW triple turntable and sound 
effects unit has been built by Al Span, 
CBS Hollywood sound effects director 
and his staff. The machine incorporates 
a filter system for special effects and 
a complete new "electro-voice" unit, 
including all the recent developments 
that enable sound effects to "talk". 
Any sound effect, from a steam whistle 
or truck to the noise of a termite 
gnawing a cellar support, can be 
blended with the human voice through 
the new voice-unit, according to Span. 
He explained that sound effects men 
have to be carefully trained and re- 
hearsed in the use of the "electro- 
voice" unit, which employs two small 
circular wire units held in the opera- 
tor's throat. The latter forms words 
with his lips. The operator utters no 
sound, but the sound effect itself picks 
up words formed by the lips and ac- 
quires a strange voice of its own. 

CFRB, Toronto, has placed an order 
for a 300-foot steel tower with Ca- 
nadian Bridge Co. Ltd., Walkerville, 
Ont., to replace the tower blown down 
in a windstorm May 19. The T-type 
antenna is at present supported only 
from one 300-foot tower to a small 
temporary tower at the transmitter site 
at Aurora. 25 miles north of Toronto. 

RCA MFG. Co., Camden, N. J., has 
organized a special field force of sales 
engineers and service experts in every 
section of the country to merchandise 
RCA police radio and emergency com- 
munication equipment, according to 
Harry Mickel in charge of RCA police 
radio sales. The representatives are 
associated with the RCA district sales 
offices under the direction of Fred D. 
Wilson, RCA manager of field sales 

RADIAD SERVICE, Chicago, manu- 
facturers of sound equipment, on .June 
19 announced appointment of R. A. 
Adams as special factory representa- 
tive for Michigan. Assisted by Fred 
Anderson, Mr. Adams will have offices 
at 9440 Dexter Blvd., Detroit ; phone 
Tyler 4-3535. 

EQUIPPED with an RCA transmit- 
ter, UTC speech input and a Win- 
charger tower, the new WMVA, Mar- 
tinsville, W. Va., is scheduled to go on 
the air some time in August, accord- 
ing to Jonas Weiland, operator of 
WFTC, Kinston, N. C, who is part- 
ner in the enterprise with William C. 
Barnes, publisher of the Blartinsville 
Bulletin. WMVA will operate with 
100 watts night and 250 day on 1420 

RCA equipment and a Wincharger 
tower have been ordered for the new 
WCBI, Columbus, Miss., authorized 
for construction May 21 to operate 
with 250 watts on 1370 kc. Birney 
Imes, publisher of the Columhiis Com- 
mercial Dispatch, who will operate the 
station, reports it will go on the air 
shortly after Sept. 1. 

RCA MFG. Co., Camden, N. J., has 
announced sale of the following equip- 
ment : 250-K broadcast transmitters to 
WGOV, Valdosta, Ga. ; WDAK, West 
Point, Ga. ; WFPG, Atlantic City 
(contingent) . 

WGN's 'Blackout Over America' 

ELISSA LANDI and Phillips Holmes, 
stage and movie stars, have been re- 
tained by WGN, Chicago, to star in a 
new ten-week sustaining series of dra- 
matic programs titled Blackout Over 
America. Broadcasts start on July 5, 
7-7:30 p.m. (CDST), and will be 
heard over MBS. Miss Landi will play 
the part of "Lorna Carroll", ace Chi- 
cago Tribune reporter. Mr. Holmes 
will appear as "Riley Davis", a famed 
MBS news commentator. The drama 
deals with the work of this pair in 
,i fighting the efforts of the fifth column 
'l to destroy the Government. Series is 
written and directed by Blair Wal- 

ON LITTLE Crow Island in New 
Bedford Harbor, WNBH, New Bed- 
ford, Mass., in mid-June started 
constructing its new transmitter 
plant, sketched in this artist's 
drawing. With a power increase 
to 250 watts, the station is build- 
ing a single-story Cape Cod cot- 
tage as a transmitter house, com- 
plete with living quarters for the 
transmitter crew, and erecting a 
375-foot Blaw-Knox tower [Broad- 
casting, June 15]. 

'Camera' Radio 

RCA MFG. Co. introduced to 
the New York market in lat- 
ter June its new camera-size, 
battery-operated RCA Victor 
Radio. The set measures 8 7/8 
inches long by 3 11/16 inches 
wide by 2 15/16 inches deep. 
It weighs four pounds and 
comes with a strap so it may 
be slung over the shoulder 
like a camera. It turns on 
automatically when the cover 
is raised, and operates on an 
A or flashlight battery and a 
B battery. 

Worcester FM Fulltime 

WIXTG, Worcester, Mass., FM ad- 
junct of WTAG, is now operating on 
a full 6 :30 a.m. to 12 midnight sched- 
ule, duplicating for the present regu- 
lar WTAG programs. Station oper- 
ates on 43.4 mc, and is equipped with 
a 1 kw. GE transmitter. GB reports 
signal tests show excellent reception 
in Boston, 50 miles away. Hailing the 
opening of WIXTG the Worcester 
Sunday Telegram of June 16 carried 
two separate FM stories on the front 
page of the radio section. In addition 
to a local story on the opening of 
WIXTG June 17, the paper reprinted 
the explanatory booklet. Broadcasting 
Better Mousetrap, published by FM 
Broadcasters Inc. 

Youngstown Steel 
mills are operating 
at capacity. Cover 
this rich market best 

with WFMJ. 



Vertical Radiator 
by Blaw-Knox 


formance, Blaw-Knox Vemca 
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. prondofthem^l^fe-~3l^ greater 
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BROADCASTING • Broadcast Advertising 

July J, 1940 . Page 65 


Words can't describe the great superior- 
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use and inspec- 
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173 N. Michigan Ave., Dept. Q-4, CHICAGO 
New York # Los Angeles • Toronto 

Headliners Honor 
White and Swing 

Commentator& Receive Awards 
For CBS, MBS Programs 

eign correspondent during the Rus- 
so-Finnish war and reporter for the 
New York Post, and Raymond 
Gram Swing, MBS news commen- 
tator in New York, are the two 
radio winners of the National Head- 
liners Club's awards, announced 
June 29 at the Headliners Frolic at 
the Hotel Traymore, Atlantic City. 

Mr. White received the award for 
the "best radio coverage of a news 
event" for his Christmas Eve 
broadcast from the trenches some- 
where near Helsinki, the CBS pro- 
gram which inspired Robert E. 
Sherwood to write the current 
Broadway success "There Shall Be 
No Night". White, son of William 
Allen White, noted editor of the 
Emporia (Kansas) Gazette, worked 
on his father's paper after his 
graduation from Harvard for a 
number of years, moving to the 
East in 1934. He was a reporter 
and writer until asked by CBS to 
cover the war in Finland. He is 
now in Emporia on vacation. 

Swing's Career 

Raymond Gram Swing, who won 
the Headliners' award for "con- 
sistent excellence in radio news in- 
terpretation", first gained fame as 
an authoritative radio commentator 
during the September, 1939, ^var 
crisis in Europe. Swing reported 
for more than a half-dozen news- 
papers during his youth and was 
with the Chicago Daily News dur- 
ing the World War. He has been 

MONEY ON THE HOOF - $132,894,735.00 WORTH! 

THERE'S NO BULL on earth worth that much dough — but, the sale of livestock brought 
that much money to Kansas farmers last year thereby establishing products of livestock 

as the state's chief source of income. 


TOfEKA* ^ 










Yes, wheat money, cattle money, oil 
money, money from all types of industry 
help to make Wichita a 470 million dol- 
lar market. No doubt this is the reason 
why the 292,421 radio families in the 
KFH AIREA have above average in- 
comes. And there's no doubt but what 
you (or your client) could get your share 
if you'd use 




GlennD.GillettFieldStrengthSurvey— 1939— to.lAnVM Columbia's Only Full Time Outlet for 


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O K L A M O M" A i 


WDSM Gives Five-Hour Story 
Of Bad Blaze 

WHEN fire destroyed the 50-year- 
old Hotel Superior in Superior, 
Wis., on June 18, WDSM carried 
a five-hour description of the blaze, 
with microphones on the street be- 
low and in its Superior studio, lo- 
cated just across the street from 
the hotel. WDSM went into action 
a few minutes after the blaze was 
discovered at 7:20 a.m., continued 
without a pause until 10:30 a.m., 
and then picked up again at 10:45 
until 12:45 p.m. Using more than 
500 feet of cord, microphones were 
taken right into the debris-strewn 
street and among fire fighting 
equipment by Manager Bob Ken- 
nedy and Announcer Lew Martin. 

Broadcast excitement hit a high 
spot as a four-story wall collapsed 
into the street, some of the debris 
striking one of the WDSM staff 
men and injuring him slightly. 
Heavy smoke and sparks also 
caused some trouble for observers 
during the long broadcast. Other 
staff members participating in cov- 
ering the fire included Leo Fre- 
mont, continuity director, Announc- 
er Jack Cosgrove, Chief Engineer 
Ole Gabrielson and three other 
members of the engineering staff. 

in radio for 2V2 years, and is cur- 
rently heard five nights weekly on 
MBS, with his Monday and Friday 
broadcasts sponsored by General 
Cigar Co. For several years Swing 
has done a weekly quarter-hour on 
American affairs for the BBC by 
shortwave, but he recently dropped 
this because of the pressure of his 
domestic schedule. 

Presentation of the 14 silver 
plaques for outstanding achieve- 
ments in the field of radio, press 
and newsreels was made by Arthur 
Robb, chairman of the Headliners' 
Club, and editor of Editor & Pub- 
lisher, at the club's dinner. CBS 
broadcast a portion of the cere- 
monies from 6:30-6:45 p.m. while 
Mr. Robb made the citations. Fol- 
lowing the broadcast, the CBS pro- 
gram The World Today, featuring 
news from abroad, was tuned in on 
for the dinner guests in order that 
they might hear two previous 
Headliners Club vnnners, William 
L. Shirer, in Berlin, and Edward R. 
Murrow, chief of CBS' European 
staff, in London. 

Winners in the fields other than 
radio were: Arthur Menken, Para- 
mount News, for his coverage of 
the evacuation of Namsos, Norway; 
Westbrook Pegler, New York 
World-Telegram, for the best ex- 
clusive news reporting in the do- 
mestic field; Clifford L. Day, UP, 
for best exclusive reporting in for- 
eign field; Chicago Daily News, an 
extra award for journalistic excel- 
lence in foreign news coverage; 
Herbert L. Block ("Herblock"), 
NEA, for best cartoon, "Norway"; 
M. D. Clofine, "News of the Day," 
for his "Awake America" newsreel; 
Gen. Hugh S. Johnson, New York 
World-Telegram, for the best col- 
umn; Waterbtiry (Conn.) Ameri- 
can Republican, for its expose of 
political corruption; Leo Lieb, 
formerly of the New York Mirror 
and now with PM, for his picture 
"The Laughing Kitten"; Howard 
Blakeslee, AP, for his scientific and 
medical reporting; Angus Perker- 
son, Atlanta Journal, for best Sun- 
day magazine section, and Robert 
Golden, Richmond Times-Dispatch, 
for best feature writing. 


PETITIONS of WCBD, Chicago, 
protesting against the so-called 
"St. Louis shifts", under which 
KFUO, Lutheran Synod station, 
was given a change in frequency 
from 550 to 830 kc. daytime, were 
denied June 25 by the FCC. WCBD 
had pending an application for as- 
signment on 830 kc. at the time of 
the KFUO grant and held that the 
FCC action was improper. The 
Commission, however, ruled there 
is no statutory or other require- 
ment that it withhold action on a 
broadcast application in order to 
consider it on a comparable basis 
with some other pending applica- 

Pointing out that WCBD is 

scheduled for hearing on its appli- 
cation to shift from 1080 to 830 kc. 
with 5,000 watts daytime, the Com- 
mission said the station will be af- 
forded a hearing and that it will 
have ample opportunity to show 
that its operation as proposed will 
better serve the public interest than 
will the operation of KFUO as au- 
thorized by the recent grant. "The 
grant herein to KFUO," the Com- 
mission said, "does not preclude the 
Commission at a later date from 
taking any action which it may 
find will serve the public interest." 

In the St. Louis shifts [Broad- 
casting, May 15], KSD was award- 
ed full time on 550 kc. and KXOK, 
St. Louis, was given full time on 
630 kc. in lieu of its 1250 kc. as- 
signment. Other stations affected 
were KFRU, Columbia, Mo., and 
WGBF, Evansville, Ind. [Broad- 
casting, May 15]. 

Cho-Cho Spots 

CHO-CHO Co., Milwaukee (choco- 
late malted ice cream on stick), a 
subsidiary of the Carnation Co., on 
June 17 started a 10-week cam- 
paign of transcribed one-minute 
announcements on K F R C, San 
Francisco; KROW, Oakland; KHJ, 
Los Angeles; WAPI, Birmingham, 
Ala.; WGST, Atlanta; KGKO, Ft. 
Worth; KPRC, Houston. Schedule 
varies from 10 to 14 announce- 
ments weekly. Neisser-Meyerhoff, 
Chicago, handles the account. 

CONTRIBUTIONS from the radio in- 
dustry to the Greater New York Fund 
total $40,703 to date, according to 
Niles Trammel], NBC executive vice- 
president and chairman of the Fund's 
radio division. Of this total, broad- 
easting firms gave $85,413 and em- 
ployes $0,21)0. 

The Shortest Route 
to the rich 

IS via 

Akron's Popular Station, 



Headley-Reed Company 

Page 66 • July I, 1940 

BROADCASTING • Broadcast Advertising 


and the area it serves 
comprise one of the country's 

summer markets 

^ — 

Take advantage 
of the lively 


THE ALLIANCE between U. S. and Canadian "borderless" radio was 
stressed at ceremonies attending the opening last month of Canadian 
Broadcasting Corp.'s new plant for CBM, Montreal. Among the notables 
participating were (1 to r) A. H. Ginman, president, Canadian Marconi 
Co.; David Sarnoff, president of RCA and board chairman of NBC; Dr. 
Augustin Frigon, CBC assistant general manager; Jean Marie Beaudet, 
CBC Quebec program director; Omer Renaud, CBM announcer; Rene 
Morin, who serves as the chairman of the CBC board of governors. 

Sarnoff Describes Radio 
As Good- Will Promoter 

"RADIO broadcasting in the hands 
of a free people is a powerful agen- 
cy of information, culture, educa- 
tion, and entertainment," David 
Sarnoff, president of RCA, stated 
June 17, during a broadcast from 
Montreal, Canada, presented by the 
CBC on the occasion of the inaugu- 
ration of the new transmitter of 
CBM, Montreal. Mr. Sarnoff praised 
the exchange of programs between 
the United States and Canada 
which has made for a better human 
relationship between the two coun- 

Bearing out the same theme in 
his talk on "Communications in a 
Changing World" at the 14th an- 
nual session of the Institute of 
Public Affairs, held June 21 at the 
U of Virginia, Mr. Sarnoff stated 
that although it is true that com- 
munications "are perverted for de- 
structive purposes by makers of 
hate and war, still it is true that 
only through communications can 
there be that meeting of minds 
which must be obtained if world 
opinion is to establish and main- 
tain peace." 

the Eastman School of Music, will 
conduct two concerts from the Inter- 
lochen Bowl, Interlochen, Mich., on 
July 6 and 7 to inaugurate the tenth 
consecutive season of weekly summer 
broadcasts on NBC-Blue from the Na- 
tional Music Camp. 

American Reports Honest, Says 
Canadian Magazine 

SUGGESTION TO Canadians that 
they listen to U. S. broadcasting 
stations rather than to those of the 
CBC for "realistic analysis" of war 
news, was made in the June, 1940 
issue of the Canadian Forum, a 
liberal monthly publication on pub- 
lic opinion. The editorial, titled 
"Turn the Dial", read: 

"In Canada the CBC, which is 
now entirely under government 
domination, and our newspapers 
have combined to give us the news 
so colored with rosy optimism that 
they have built up a widespread 
suspicion of the honesty of their 
reports. Canadians who want real- 
istic analysis of what is happening- 
in Europe should tune in to John 
Gunther, H. V. Kaltenborn, Ray- 
mond Gram Swing or Elmer Davis. 
All these men are strongly sympa- 
thetic with the Allied cause, but 
they are talking on the air to a na- 
tional audience which wants as 
much enlightenment on the course 
of events and the meaning of events 
as skilled news analysts can give. 
But why should our CBC and our 
Canadian newspaper publishers as- 
sume that we don't want the same 
kind of enlightenment, even if it 
involves the frank recognition of 
painful facts?" 

LTrges Canadian Shortwaves 

THE Canadian Government was urged 
to build immediately a shortwave 
broadcasting station, long planned by 
the Canadian Broadcasting Corp., in 
view of rapidly diminishing number of 
democratic government shortwave 
broadcasters in Europe, in the Toronto 
Financial Post, leading Canadian fi- 
nancial paper. It urged Canada to 
build this station now, since Great 
Britain's stations are about the only 
ones left in Europe to broadcast Al- 
lied news. The paper also asked some 
of the United States shortwave broad- 
casters to permit the use of their 
stations for a limited daily period for 
the transmission of programs from 

TWO plays by Gordon Webber of 
NBC's Information Division were 
produced on successive weeks on the 
NBC-Blue Radio Ouild Drama Satur- 
day evening programs. On June 15, 
Mr. Webber's "The Long Lost Brother 
of Pinky Chance" was presented, and 
on June 22 his musical fantasy, "The 
Crazy Heart Blues." 

Florsheim Adding 

continuing its campaign which 
started in early May and placing 
direct, with local dealer tie-in, is 
currently sponsoring the quarter- 
hour transcribed program. The 
Squared Circle, on KDFN KOY 
WIBM WJHO, and in early July 
adds other stations, increasing the 
list through the fall season. List 








CJIC. Other stations will also be 
added. Transcribed series features 
James J. Jeffries, ex-world cham- 
pion heavy weight as m.c, and was 
produced by Fred C. Mertens & 
Associates, Los Angeles. 

St. Louis Spot List 

VISIT ST. LOUIS Committee, St. 
Louis, has scheduled a radio drive 
on 17 stations in conjunction with 
the "Visit St. Louis Campaign". 
Stations include KFRU, Columbia, 
Mo.; KFVS, Cape Girardeau, Mo.; 
WMBH, Joplin, Mo.; K W T 0, 
Springfield, Mo.; KMBC, Kansas 
City; KARK, Little Rock; WWL, 
New Orleans; KTUL and KVOO, 
Tulsa; KOMA and WKY, Okla- 
homa City; WREC and WMC, 
Memphis; WFAA and KRLD, 
Dallas; KPRC and KTRH, Hous- 
ton. Kelly, Stuhlman & Zahrndt 
Agency, St. Louis, handles the 

$15.00 GETS 
YOU $20.00 

And no gamble either. Just plain arith- 
metic. Here's how: A minute on WMBG — 
the Red Network station — costs only $15.00 
— night time rate. A minute on the other 
leading Richmond station — night time 
rate— costs $35.00— saving— $20.00. 

WMBG offers you the Red Network audi- 
ence — 5000 watts daytime — 1000 watts 
night — and equal density of coverage. 
WMBG charges you only for what it covers 
— a saving of $20.00 on a minute spot — 
other savings in proportion. Before you 
buy— get the WMBG story. WMBG NBC 
Red outlet, Richmond, Va. National Repre- 
sentative John Blair Company. 


Western Electric 


BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 67 

In Nm 

The Gotham 

ffl Ci 


In m 

TheTouin House 



Belleuieui ^iltmore 

Television Grants 

(Continued from page 28) 

transmit programs for public re- 

In outlining the three groups of 
television channels, the FCC stated 
that the 11 channels in Group B 
(No. 8 to 18 inclusive) and the 
auxiliary channels in Group C may 
be assigned to television stations 
for supplementary purposes as tel- 
evision relay stations. No mobile or 
portable television station for di- 
rect public service will be licensed 
at this time, it stated. 

List of Authorizations 

Following is the list of television 
applications, together with loca- 
tions and channel assignments ten- 
tatively authorized by the FCC 
June 18 contingent upon "proper 
showing of a program of research 
and development": 


New York 

National Broadcasting Co 1 

Columbia Broadcasting System 2 

Bamberger Broadcasting Service 6 

Allen B. DuMont Laboratories 4 


Zenith Radio Corp 1 

Balaban & Katz 2 

National Broadcasting Co. 5 

Los Angeles 

Don Lee Broadcasting System 1 

Television Productions 4 

Hughes Tool Co 2 


Allen B. DuMont Laboratories 1 

National Broadcasting Co 2 

San Francisco 

Don Lee Broadcasting System 1 

Hughes Tool Co 2 


Philco Radio & Television Corp 3 

*Radio Corp. of America (Camden) 5 



Crosley Corp. 1 


General Electric Co 3 

Fort Wayne 

*Philo T. Farns worth 3 

West Lafayette, Ind. 

♦Purdue University 3 

Passaic, N. J. 

*AlIen B. DuMont Laboratories 4 

Iowa City 

♦Iowa State U 1 & 12 

* Indicates stations primarily for labo- 
ratory research, or training ; no public pro- 
gram service authorized. 

TUNING UNIT of the tower of 
KGEZ, Kalispell, Mont., was com- 
pletely wrecked when struck by light- 
ning in mid-June, but Don Gorman, 
chief engineer, reports the station was 
back on the air in less than an hour. 
Most of the delay was due to power 
company repairs on the transformer 
feeding the transmitter from the high- 

Don Lee Ready to Start 
Work on Video Station 

CONSTRUCTION of a new tele- 
vision studio building atop Mt. Lee, 
overlooking Hollywood, to house the 
Don Lee Broadcasting System tele- 
vising station W6XA0, is scheduled 
to start by mid-July. Work on the 
20-foot paved highway leading to 
the proposed plant at its 1,700 foot 
elevation will be started soon and 
the entire project is expected to 
be completed by Jan. 1, according 
to Willet H. Brown, vice-president 
and assistant general manager. The 
station will be entirely shielded by 
copper to prevent outgoing tele- 
vision waves from feeding back 
into the video tubes and also to 
eliminate outside interferences. An- 
other feature will be a rotating 
beacon visible within the entire 
telecasting radius of 60 miles. 

Meanwhile, full complement of 
technical advisors accelerated their 
work in cooperation with Harry R. 
Lubcke, television director, in an 
effort to have final plans for the 
plant in the hands of builders by 
mid-July. Eric Barclay has been 
named contractor to erect the 
building. Paul Jeffers will be the 
structural engineer, with Leonard 
Goudy civil engineer and general 
consultant. Station is now located 
in the Don Lee Bldg., in downtovra 
Los Angeles. 

Sues CBS, Sponsor 

A $60,000 damage suit has been 
filed in Los Angeles Federal Court 
by Thelma Elaine Samson of San 
Pedro, Cal. She demands that 
amount from CBS, Hollywood; Rio 
Grande Oil Co., and Richfield Oil 
Corp., Los Angeles, for alleged def- 
amation of character. Miss Sam- 
son charges that she suffered def- 
amation of reputation when al- 
legedly depicted as the "gun moll" 
of gangster Roy Sherwood in a 
Calling All Cars program, when 
sponsored on CBS West Coast sta- 
tions by Rio Grande Oil Co., a sub- 
sidiary of Richfield Oil Corp. She 
charges that the radio character 
was assertedly given the name of 
Thelma and was said to have lived 
on Center St., San Pedro, where 
Miss Samson said she resided. Miss 
Samson further asserts in her suit 
that she was characterized as a 
"woman of easy virtue". Miss Sam- 
son admitted knowing Sherwood 
but denied any knowledge that he 
had committed any crimes or that 
she had ever aided him in eluding 
officers of the law. 

Where's Dr. Pepper? 

WHEN a fire in the business section 
of Colorado Springs threatened to 
spread to the Dr. Pepper Bottling Co. 
plant, KVOR broadcast an appeal to 
locate employes of the company so 
valuable equipment could be removed. 
The owner himself, a KVOR client, 
heard the KVOR appeal. 

NBC Cuts Video 

NBC has reduced its television staff 
by 26 persons in a seasonal rear- 
rangement. Total includes 10 mem- 
bers of the program staff, seven of 
whom were transferred to other 
network departments, and 16 engi- 
neers, nine of whom were assigned 
to other duties at NBC. During the i 
summer months it is expected that f 
outdoor pickups and film presenta- 
tions will replace many of the stu- 
dio programs on the television 


Page 68 • July J, 1940 

BROADCASTING • Broadcast Advertising 

Text of FCC Rules Governing Television 

FOLLOWING are revised rules 
governing television services adopt- 
ed by the FCC June 18, which sup- 
plement those originally issued Feb. 
28 [Broadcasting, March 15] : 

Part 4. Rules Governing Broadcast Services 
Other Than Standard Broadcast Tele- 
vision Broadcast Stations 

Sec. 4.71 — Defined. The term "television 
broadcast station" means a station licensed 
for the transmission of transient visual 
images of moving or fixed objects for 
simultaneous reception and reproduction 
by the general public. The transmission 
of synchronized sound (aural broadcast) 
is considered an essential phase of tele- 
vision broadcast and one license will au- 
thorize both visual and aural broadcast 
as herein set forth. 

Sec. 4.72 — Purpose. A license for a tele- 
vision broadcast station will be issued 
for the purpose of carrying on research, 
which must include engineering experi- 
mentations tending to develop uniform 
transmission standards of acceptable tech- 
nical quality, and which may include equip- 
ment tests, training of technical person- 
nel, and experimental programs. 

Sec. 4.73 — Licensing requirements, neces- 
sary showing. 

A license for a television broadcast sta- 
tion will be issued only after a satisfac- 
tory showing has been made in regard to 
the following : 

1. That the applicant has a definite pro- 
gram of research and experimentation in 
the technical phases of television broad- 
casting, which indicates reason.'ible prom- 
ise of substantial contributions to the de- 
velopments of the television art. 

2. That upon the authorization of the 
proposed station the applicant can and will 
proceed immediately with its program of 

3. That the transmission of signals by 
radio is essential to the proposed program 
of research and experimentation. 

4. That the program of research and 
experimentation will be conducted by quali- 
fied personnel. 

5. That the applicant is legally, financial- 
ly, technically and otherwise qualified to 
carry forward the program. 

6. That public interest, convenience or 
necessity will be served through the opera- 
tion of the proposed station. 

Sec. 4.74 — Charges 

No charges either direct or indirect 
shall be made by the licensee of a tele- 
vision station for the production ori trans- 
mission if either aural or visual programs 
transmitted by such station. 

Sec. 4.75 — Announcements 

(a) Station identification — A licensee of 
a television broadcast station shall make 
station identification announcement (call 
letters and location) at the beginning and 
ending of each time of operation and 
during operation (other than purely test 
operation) on the hour and half hour as 
provided below : 

1. Such identification announcement 
during operation need not be made when 
to make such announcement would inter- 
rupt a single consecutive speech, play, re- 
ligious service, symphony concert, or oper- 
atic production of longer duration than 30 
minutes. In such cases the identifica- 
tion announcement shall be made at the 
first interruption of the entertainment con- 
tinuity and at tha conclusion of such pro- 

2. In case of variety-show programs, 
baseball game broadcasts, or similar pro- 
gram of longer duration than 30 min- 
utes, the identification announcement shall 



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be made within 5 minutes of the hour 
and half hour. 

3. In case of all other programs (ex- 
cept as provided in paragraphs (1) and 
(2) of this section) the identification an- 
nouncement shall be made within 2 min- 
utes of the hour and half hour. 

4. In making the identification announce- 
ment, the call letters shall be given only 
on the channel of the station identified 

(b) At the time station identification 
announcements are made, there shall be 
added the following : 

"This is a special television broad- 
cast made by authority of the Fed- 
eral Communications Commission for 
experimental purposes." 
Sec. 4.76 — Operating requirements 

(a) Each licensee of a television broad- 
cast station shall diligently prosecute its 
program of research from the time its sta- 
tion is authorized. 

(b) Each licensee of a television sta- 
tion will from time to time make such 
changes in its operations as may be di- 
rected by the Commission for the pur- 
pose of promoting experimentation and im- 
provement in the art of television broad- 

Sec. 4.77 — Frequency assignmeni 

(a) The following groups of cl.annels 
are allocated for assignment to television 
broadcast stations licensed experimentally : 

Channel No. 1 50,000-56,000 kc 

2 60,000-66.000 kc 

3 66,000-72.000 kc 

4 78,000-84,000 kc 

5 84.000-90.000 kc 

6 96.000-102,000 kc 

7 102,000-108,000 kc 

Channel No. 8 162,000-168,000 kc 
9 180.000-186,000 kc 

10 186,000-192,000 kc 

11 204.000-210,000 kc 

12 210.000-216,000 kc 

13 234.000-240,000 kc 

14 240,000-246,000 kc 

15 258,000-264.000 kc 

16 264,000-270.000 kc 

17 282.000-288,000 kc 

18 288,000-294,000 kc 


Any 6000 kc band above 300.000 kc ex- 
cluding band 400.000 to 401,000 kc. 

(b) No television broadcast station will 
be authorized to use more than one chan- 
nel in Group A except for good cause 
shown. Both aural and visual carriers with 
side bands for modulation are authorized 
but no emission shall result outside the 
authorized channel. 

(c) No person (including all persons 
under common control) shall, directly or in- 
directly, own, operate or control more than 
three television stations on channels in 
Group A, and no such person shall, di- 
rectly or indirectly, own, operate or con- 
trol on channels in Group A more than 
one television station which would serve 
in whole or substantial part the same 
service area as another station operated or 
controlled by such person. This paragraph 
(c) shall not apply to stations which do 
not transmit programs for public recep- 

(d) Channels in Groups B and C may 
be assigned to television stations to serve 
auxiliary purposes such as television re- 
lay stations. No mobile or portable sta- 
tion will be licensed for the purpose of 
transmitting television programs to the 
public directly. 

Sec. 4.78 — Power 

The operating power of a television 
station shall be adequate for but not in 
excess of that necessary to carry forward 
the program of research and in no case 
in excess of the power specified in its li- 

(a) A report shall be filed with each 

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application for renewal of station license 
which shall include a statement of each 
of the following : 

1. Number of hours operated. 

2. Full data on research and experi- 
mentation conducted including the type of 
transmitting and studio equipment used 
and their mode of operation. 

3. Data on expense of operation during 
the period covered. 

4. Power employed, field intensity meas- 
urements and visual and aural observa- 
tions and the types of instruments and 
receivers utilized to determine the service 
area of station and the efficiency of re- 
spective types of transmissions. 

5. Estimated degree of public participa- 
tion in reception and the results of public 
observation as to the eflSciency of types 
of transmission. 

6. Conclusions, tentative and final. 

7. Program for further developments in 
television broadcasting. 

8. All developments and major changes 
in equipment. 

9. Any other pertinent developments, 
(b) Special or progress reports shall 

be submitted from time to time as the 
Commission shall direct. 

WCAU Ready 

W C A U, Philadelphia, has an- 
nounced an immediate acceleration 
of plans to begin active television 
broadcasting experiments as soon 
as the actual authorization is re- 
ceived from the FCC, which tenta- 
tively approved on June 18 WCAU's 
application for a television station. 
WCAU reports it will immediately 
buy and install equipment for the 
station, which will be RCA 
equipped. Under the supervision of 
Jack Leach, chief engineer, 
WCAU's experimental work in 
television will be primarily in mo- 
bile work, with most of the pro- 
grams to include wrestling and box- 
ing matches, races and sundry out- 
door athletic and special events. 

Video Talent Hunt 

RCA has announced a "television- 
talent" hunt, which it will run 
this summer in conjunction with 
its television exhibit at the New 
York World's Fair, the final win- 
ner to receive a short-term NBC 
television contract. Applicants 
will give daily demonstrations at 
the RCA exhibit, the best two to 
be selected each Sunday by judges 
selected from the fields of radio, 
stage and screen. On July 3, RCA 
will start a one-hour television pro- 
gram on W2XBS, NBC's television 
station, to feature the winners of 
the previous week's demonstra- 
tions. Finals will be staged at the 
end of the summer to decide on the 


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BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 69 

If , ^. 

It • 

Full Text of New Rules Governing FM 

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from any boat to 
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the world. There is 
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50 WATT (Model MT-12). Seagoing 
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supply for 
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12 volts. Di- 
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transmitter (crystal 
controlled). 6 fre- 
quency receiver. 
15 X 18 X 10. 


12 WATT (Model HT-11). Local 
range. 3 frequency transmitter. 2 
band receiver (Marine and Broad- 
cast). 13 X 8V2 X 9. 

file Lallicraf'I'er 




Text of rules governing high- 
frequency broadcast stations (FM) 
adopted June 22 by the FCC fol- 



Sec. 3.201 High-frequency broadcast sta- 
tion. The term "high-frequency broadcast 
station" means a station licensed primarily 
for the transmission of radiotelephone 
emissions intended to be received by the 
general public and operated on a channel 
in the high-frequency broadcast band. 

Sec. 3.202 High-frequency broadcast band. 
The term "high-frequency broadcast band" 
means the band of frequencies extending 
from 43.000 to 50,000 kc, both inclusive. 

Sec. 3.203 Frequency modulation. The 
term "frequency modulation" means a sys- 
tem of modulation of a radio signal in 
which the frequency of the carrier wave is 
varied in accordance with the signal to be 
transmitted while the amplitude of the car- 
rier remains constant. 

Sec. 3.204 Center frequency. The term 
"center frequency" means the frequency of 
the carrier wave with no modulation. 
(With modulation the instantaneous op- 
erating frequency swings above and below 
the center frequency. The operating fre- 
quency with no modulation shall be the 
center frequency within the frequency 
tolerance) . 

Sec. 3.205 High-frequency broadcast chan- 
nel. The term "high-frequency broadcast 
channel" means a band of frequencies 200 
kc. wide and is designated by its center 
frequency. Channels for high-frequency 
broadcast stations begin at 43,100 kc. and 
continue in successive steps of 200 kc. to 
and including the frequency 49,900 kc. 

Sec. 3.206 Service area. The term "service 
area" of a high-frequency broadcast sta- 
tion means the area in which the signal 
is not subject to objectionable interference 
or objectionable fading. (High-frequency 
broadcast stations are considered to have 
only one service area ; for determination of 
such area see Standards of Good Engineer- 
ing Practice for High-frequency Broadcast 
Stations. ) 

Sec. 3.207 Antenna field gain. The term 
"antenna field gain" of a high frequency 
broadcast antenna means the ratio of the 
effective free space field intensity produced 
at one mile in the horizontal plane ex- 
pressed in millivolts per meter for 1 kw. 
antenna irput power to 137.6. 

Sec. 3.208 Free space field intensity. The 
term "free space field intensity" means the 
Held intensity that would exist at a point 
in the absence of waves reflected from the 
earth or other reflecting objects. 

Sec. 3.209 Frequency swing. The term 
"frequency swing" is used only with re- 
spect to frequency modulation and means 
the instantaneous departure of the carrier 
frequency from the center frequency re- 
sulting from modulation. 

Sec. 3.210 Multiplex transmission. The 
term "multiplex transmission" means the 
simultaneous transmission of two or more 
signals by means of a common carrier 
wave. (Multiplex transmission as ap- 
plied to high-frequency broadcast stations 
means the transmission of facsimile or 
other aural signals in addition to the regu- 
lar broadcast signals.) 

Sec. 3.211 Percentage modulation. The 
term "percentage modulation" with respect 
to frequency modulation means the ratio 
of the actual frequency swing to the fre- 
quency swing required for 100 percent 
modulation expressed in percentage. (For 
high-frequency broadcast stations, a fre- 
quency swing of 75 kc. is standard for 
100% modulation.) 

Sec. 3.212 Experimental period. The term 
"experimental period" means that period of 
time between 12 midnight and sunrise. This 
period may be used for experimental pur- 
poses in testing and maintaining apparatus 
by the licensee of any high-frequency broad- 
cast station, on its assigned frequency and 
with its authorized power, provided no in- 
terference is caused to other stations main- 
taining a regular operating schedule within 
such period. 

Sec. 3.213 Main studio. The term "main 
studio" means, as to any station, the studio 
from which the majority of its local pro- 
grams originate, and/or from which a 
majority of its station announcements are 
made of programs originating at remote 

pother definitions which may pertain to 
high-frequency broadcast stations are in- 
cluded in Sections 2.1 to 2.35 and Sections 
3.1 to 3.16, and the Communications Act of 
1934, as amended. 

- See Section 3.226 concerning multiplex- 
ing, aural and facsimile programs. 

' High-frequency broadcast stations must 
use frequency modulation exclusively in 
accordance with Section 3.228 (d). 

HF, Not FM? 

AS FAR as the FCC is con- 
cerned, it w^on't be "FM" but 
"High Frequency" broadcast 
station. That is vi^hat the 
new formal rules and the ap- 
plication form provide. Fre- 
quency Modulation (FM) 
the FCC holds, is a method 
of broadcasting, like ampli- 
tude modulation (AM) used 
in the standard broadcast 
band. Consequently, accord- 
ing to the official menclature 
the new broadcast service 
will become "high-frequency 
broadcast station" or abbre- 
viated "HF". Popular usage, 
however, probably forces re- 
tention of FM other than on 
the official records. 


Sec. 3.221 Basis of licensing high-fre- 
quency broadcast stations. High-frequency 
broadcast stations shall be licensed to serve 
a specified area in square miles. The con- 
tour bounding the service area and the 
radii of the contour shall be determined in 
accordance with the Standards of Good 
Engineering Practice for High-frequency 
Broadcast Stations. 

Sec. 3.222 Area served, (a) High-fre- 
quency broadcast stations shall be licensed 
to serve areas having characteristics falling 
within the provisions of subparagraphs 
(a) (b). or (c) of Sec. 3.225 hereof. The 
Commission, in considering applications 
for high-frequency broadcast stations, will 
establish service areas. 

(b) Where a service area has been es- 
tablished in which one or more existing 
high-frequency broadcast stations are in 
operation, the contours of any new sta- 
tion proposed to serve such area shall com- 
pare with those of the existing station or 
stations as nearly as possible. 

Sec. 3.223 Time of operation. All high- 
frequency broadcast stations shall be li- 
censed for unlimited time operation. 

Sec. 3.224. Showing required. Authoriza- 
tion for a new high-frequency broadcast 
station or increase in facilities of an ex- 
isting station ' will be issued only after a 
satisfactory showing has been made in 
regard to the following matters : 

(a) That the area and population which 
the applicant proposes to serve has the 
characteristics of an area described in sub- 
paragraphs (a), (b), or (c) of Sec. 3.225 
hereof. The application shall be accom- 
panied by a full analysis of the basis upon 
which the area as set forth in the applica- 
tion was determined. No application for 
construction permit for a new station or 
change of service area will be accepted 
unless a definite site, full details of the 
proposed antenna, and a suitable map 
showing the expected service area are 
furnished with the application. (See Stand- 
ards of Good Engineering PrcLctice for 
High-frequency Broadcast Stations.) 

(b) Where a service area has been es- 
tablished in which one or more existing 
high frequency broadcast stations are in 
operation, that the contours of any new 
station proposed to serve such area will 
compare with those of the existing station 
or stations as nearly as possible, or that 
the service area already established should 
be modified. 

(c) That objectionable interference will 
not be caused to existing stations or that 
if interference will be caused the need for 
the proposed service outweigh the need 
for the service which will be lost by reason 
of such interference. 

(d) That the proposed station will not 
suffer interference to such an extent that 
its service would be reduced to an unsatis- 
factory degree. (For determining objec- 
tionable interference, see Standards of 
Good Enginering Practice for High-fre- 
quency Broadcast Stations.) 

(e) That the technical equipment pro- 
posed, the location of the transmitter. 

* The rules relating to allocation of facili- 
ties are intended primarily for the informa- 
tion of applicants. Nothing contained in 
said rules shall be regarded as any recog- 
nition of any legal right on behalf of any 
person to a grant or denial of any applica- 

^ Special authorizations which do not in- 
volve experimental authorization may be 
granted pursuant to Sec. 1.365. 

and other technical phases of operation com- 
ply with the regulations governing the 
same, and the requirements of good engi- 
neering practice. (See technical regulations 
herein and Standards of Good Engineering 
Practice for High-frequency Broadcast 
Stations. ) 

(f) That there is a need for the proposed 
program service in the area to be served. 

(g) That the applicant is financially 
qualified to construct and operate the pro- 
posed station ; and, if the proposed sta- 
tion is to serve substantially the same area 
as an existing station, that applicant will 
be able to compete effectively with the ex- 
isting station or stations. 

(h) That the program service will in- 
clude a portion of programs particularly 
adapted to a service utilizing the full fi- 
delity capability of the system, as set forth 
in the Standards of Good Engineering 
Practice for High-frequency Broadcast 

(i) That the proposed assignment will 
tend to effect a fair, efficient and equitable 
distribution of radio service among the 
several states and communities. 

(j) That the applicant is legally quali- 
fied, is of good character, and possesses 
other qualifications sufficient to provide a 
satisfactory public service. 

(k) That the facilities sought are sub- 
ject to assignment as requested under ex- 
isting international agreements and the 
Rules & Regulations of the Commission. 

(1) That the public interest, convenience, 
and necessity will be served through the 
operation under the proposed assignment. 

Sec. 3.225 Channel Assignments. The 
channels set forth below with the indicated 
center frequencies are available for high- 
frequency broadcast stations : 

(a) (1) Applicants for licenses to serve 
cities or towns having a total population of 
less than 25,000 (approximate) (exclusive 
of adjacent rural areas) shall apply for 
one of the following channel assignments : 

48900 49300 49700 

49100 49500 49900 

(2) The application shall specify a 
service area which shall not exceed 500 
square miles, except where a definite need 
for a greater area is shown and no objec- 
tionable interference will result. 

(b) (1) Applicants for licenses to serve 
populations of 25,000 (approximate) or 
more within areas comprising less than 
3,000 square miles shall apply for one of 
the following channel assignments : 

44500 45900 47300 

44700 46100 47500 

44900 46300 47700 

45100 46500 47900 

45300 46700 48100 

45500 46900 48300 

45700 47100 48500 


(2) The applications shall specify a 
service area which shall comprise (i) either 
a metropolitan district, (ii) a city, (iii) an 
area which may comprise one or more 
towns or communities or subdivisions of 
cities or metropolitan districts having such 
common cultural, economic, geographical, 
or other characteristics as to justify serv- 
ice to the area as a unit. 

(c) (1) Applicants for licenses to serve 
areas in excess of 3,000 square miles shall 
apply for one of the following channel 
assignments : 




(2) The application shall specify a serv- 
ice area comprising two or more large 
cities or metropolitan districts and a large 
adjacent rural area ; or, in exceptional 
cases, one city or metropolitan district and 
a large adjacent rural area. 

(d) High-frequency broadcast stations 
shall use frequency modulation exclusively. 

(e) Stations serving all or a substantial 
part of the same area will not be assigned 
adjacent channels. 

(f ) One channel only will be assigned to 
a station. 

Sec. 3.226 Facsimile broadcasting and 
multiplex transmission. The Commission 
may grant authority to a high-frequency 
broadcast station for the multiplex trans- 
mission of facsimile and aural broadcast 
programs provided the facsimile transmis- 
sion is incidental to the aural broadcast 
and does not either reduce the quality of 
or the frequency swing required for the 
transmission of the aural program. The 
frequency swing for the modulation of 
the aural program should be maintained 
at 75 kc. and the facsimile signal added 
thereto. No transmission outside the au- 
thorized band of 200 kc. shall result from 
such multiplex operation nor shall inter- 
ference be caused to other stations operat- 
ing on adjacent channels. The transmission 
of multiplex signals may also be authorized 
on an experimental basis in accordance with 
Section 3.32, sub-part A. 

Sec. 3.227 Proof of performance required. 
Within one year of the date of first regti- 

(Continued on page 72) 

Page 70 • July 1, 1940 

BROADCASTING • Broadcast Advertising 



35-54 36th STREET 

Phone RAvenswood 8-2340 


BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 71 

Fidelity Problem 
Is Raised by FM 

New Equipment, Changes in 

Studios to Be Necessary 

MAJOR alterations in studio con- 
struction will be necessary by 
standard broadcast stations which 
go into FM operation because of 
the high-fidelity requirements set 
forth in the new rules governing 
commercial FM, according to en- 
gineering opinion. 

The rules specify that one hour 
each day and one hour each night 
shall be devoted to programs par- 
ticularly adapted to a service utiliz- 
ing "the full fidelity capability of 
the system" which is interpreted 
to mean transmission up to 15,000 
cycles in the frequency range. Few 
if any studios at present used for 
standard broadcast stations are 
acoustically treated for such fidelity 
of performance, according to engi- 
neers. Moreover, most microphones 
are capable of passing only a max- 
imum 10,000-cycle range. 

New Equipment Needed 

While it is admitted a new trans- 
mitting technique must be devel- 
oped, consulting engineers observed 
that it will be difficult, if not im- 
possible, to adhere to the letter of 
the requirements at the outset. 
They foresaw developments where- 
by every broadcast station would 
have to experiment with acoustics 
in at least one studio to originate 
the mandatory two hours per day 
of "full-fidelity" programs and also 
to acquire new equipment capable 
of producing such fidelity. 

Moreover, it was pointed out that 
such programs of necessity will be 
live talent, since the best tran- 
scriptions do not go above a 9,000 
or 10,000 cycle range, a quality few 
stations are capable of reproducing. 

It is expected the FCC at the 
outset will be lenient on the "full- 
fidelity" requirement, allowing sta- 
tions ample time in which to de- 
velop the new technique. 

One prominent consulting engi- 
neer observed that the rules, if 
enforced to the letter, would be a 
"minor tragedy" since they would 
render unusable for FM every stu- 
dio m the country as well as rule 
out all transcriptions during those 
two program hours. 

Full Text of New FM Rules . . . 

{Continued from page 70) 

WOR POPPELE, chief engineer of 
WOK, Newark, has been named chair- 
ttian of the subcommittee of Radio 
JManutacturers Assn. on FM to deter- 
inine the proper polarization of an- 
tenna systems for FM receivers and 
transmitters. Others on the commit- 
tee are W. M. Angus, General Elec- 
tric Co. ; D B. Smith. Phiico Radio & 
Television Corp. ; R. M. Morris, NBC : 
^. i^. Harnett, Hazeltine Service 

WOR Newark, is moving its frequencv 
modulation transmitter, W2X0R, from 
Carteret N. J., site of the regular 
WOK transmitter, to 444 Madison 
Ave., New York, at which address the 
station has recently signed a three- 
year lease for the 42d floor and roof 
space. Construction has begun on the 
new antenna, which will be 630 f«et 
above sea level and which is expected 
to project a greatly improved signal. 

eral manager of WDRC, Hartford, 
and pioneer FM operator, has written 
an article on FM which WDRC is 
sending Connecticut newspapers, agen- 
cies and advertisers. 

Page 72 • July J, 1940 

lar operation of a high-frequency broad- 
cast station, continuous field intensity rec- 
ords along several radials shall be submitted 
to the Commission which will establish the 
actual field contours, and from which oper- 
ating constants required to deliver service 
to the area specified in the license are 
determined. The Commission may grant 
extensions of time upon showing of reason- 
able need therefor. 

Sec. 3.228 Multiple Ownership, (a) No 
person ( including all persons under com- 
mon control °) shall, directly or indirectly, 
own, operate, or control more than one 
high-frequency broadcast station that would 
serve substantially the same service area 
as another high-frequency broadcast sta- 
tion owned, operated, or controlled by 
such person. 

(b) No person (including all persons un- 
der common control) shall, directly or in- 
directly, own, operate, or control more 
than one high-frequency broadcast station, 
except upon a showing (1) that such 
ownership, operation, or control would 
foster competition among high-frequency 
broadcast stations or provide a high-fre- 
quency broadcasting service distinct and 
separate from existing services, and (2) 
that such ownership, operation, or control 
would not result in the concentration of 
control of high-frequency broadcasting fa- 
cilities in a manner inconsistent with pub- 
lic interest, convenience, or necessity ; pro- 
vided, however, that the Commission will 
consider the ownership, operation, or con- 
trol of more than six high-frequency broad- 
cast stations to constitute the concentra- 
tion of control of high-frequency broadcast- 
ing facilities in a manner inconsistent with 
public interest, convenience, or necessity. 

Sec. 3.229 Normal license period. All 
high-frequency broadcast station licenses 
will be issued so as to expire at the hour 
of 3 a.m. (EST) and will be issued for a 
normal license period of one year, expiring 
as follows : 

(a) For stations operating on the fre- 
quencies 48900, 49100, 49300, 49500, 49700, 
and 49900, April 1. 

(b) For stations operating on the fre- 
quencies 44500, 44700, 44900, 45100, 45300, 
45500, 45700, 45900, 46100, 46300, and 
46500, May 1. 

(c) For stations operating on the fre- 
quencies 46700, 46900, 47100, 47300, 47500, 
47700, 47900, 48100, 48300, 48500, and 48700, 
June 1. 

(d) For stations operating on the fre- 
quencies 43100, 43300, 43500, 43700, 43900, 
44100, and 44300, July 1. 


Sec. 3.241 Maximum power rating. The 
Commission will not authorize the installa- 
tion of a transmitter having a maximum 
rated power more than twice the operating 
power of the station. 

Sec. 3.242 Maximum rated carrier power; 
how determined, (a) The maximum rated 
carrier power of a standard transmitter 
shall be determined by the manufacturer's 
rating of the equipment. 

(b) The maximum rated carrier power of 
a composite transmitter shall be determined 
by the sum of the applicable commercial 
ratings of the vacuum tubes employed in 
the last radio stage. 

Sec. 3.243 Frequency monitor. The licen- 
see of each high-frequency broadcast sta- 
tion shall have in operation at the trans- 
mitter a frequency monitor independent of 
the frequency control of the transmitter. 
It shall have a stability of 20 parts per 
million. For detailed requirements thereof 
see Standards of Good Engineering Prac 
tice jor High-frequency Broadcast Stations. 

Sec. 3.244 Modulation monitor. The li- 
censee of each high-frequency broadcast 
station shall have in operation at the 
transmitter an approved modulation moni- 
tor. For detailed requirements thereof see 
Standards of Good Engineering Practice 
for High-frequency Broadcast Stations. 

Sec. 3.245 Required transmitter per- 
formance, (a) The external performance 
of high-frequency broadcast transmitters 
shall be within the minimum requirements 
prescribed by the Commission contained in 
the Standards of Good Engineering Prac- 
tice for High-frequency Broadcast Stations. 

(b) The transmitter center frequency 
shall be controlled directly by automatic 
means which do not depend on inductances 
and capacities for inherent stability. 

(c) The transmitter shall be wired and 
shielded in accordance with good engineer- 
ing practice and shall be provided with 
safety features in accordance with the spe- 
cifications of article 810 of the current Na- 
tional Electrical Code as approved by the 
American Standards Association. 

Sec. 3.246 Indicating instruments. The 
direct plate circuit current and voltage 
shall be measured by instruments having 
an acceptable accuracy. (See Standards of 

Good Engineering Practice for High-fre- 
quency Broadcast Stations.) 

Sec. 3.247 Auxiliary and duplicate trans- 
mitters. See Sections 3.63 and 3.64 for 
provisions governing the use of auxiliary 
and duplicate transmitters at high-fre- 
quency broadcast stations. 

Sec. 3.248 Changes in equipment and 
antenna system. Licensees of high-fre- 
quency broadcast stations shall observe the 
following provisions with regard to changes 
in equipment and antenna system : 

(a) No changes in equipment shall be 
made : 

_ 1. That would result in the emission of 
signals outside of the authorized channel. 

2. That would result in the external per- 
formance of the transmitter being in dis- 
agreement with that prescribed in the 
Standards of Good Engineering Practice 
for High-frequency Broadcast Stations. 

(b) Specific authority, upon filing formal 
application ' therefor, is required for a 
change in service area or for any of tha 
following changes : 

1. Changes involving an increase in the 
maximum power rating of the transmitter. 

2. A replacement of the transmitter as a 

3. Change in the location of the trans- 
mitter antenna. 

4. Change in antenna system, including 
transmission line, which would result in a 
measurable change in service or which 
would afl'ect the determination of the oper- 
ating power by the direct method. If any 
change is made in the antenna system or 
any change made which may affect the 
antenna system, the method of determining 
operating power shall be changed immedi- 
ately to the indirect method. 

5. Change in location of main studio to 
outside of the borders of the city, state, 
district, territory, or possession. 

6. Change in the power delivered to the 

(c) Specific authority, upon filing in- 
formal request therefor, is required for 
the following change in equipment and 
antenna ; 

1. Change in the indicating instruments 
installed to measure the antenna current or 
transmission line, direct place circuit 
voltage and the direct current of the last 
radio stage, except by instruments of the 
same type, maximum scale reading and 

2. Minor changes in the antenna system 
and/or transmission line which would not 
result in an increase of service area. 

3. Changes in the location of the main 
studio except as provided for in subsection 
(b) 5. 

(d) Other changes, except as above pro- 
vided for in this section or in Standards of 
Good Engineering Practice for High-fre- 
quency Broadcast Stations prescribed by 
the Commission may be made at any time 
without the authority of the Commission, 
provided that the Commission shall be 
promptly notified thereof, and such changes 
shall be shown in the next application for 
renewal of license. 

Sec. 3.251 Operating power; how de- 
termined. The operating power, and the 
requirements for maintenance thereof, of 
each high-frequency broadcast station shall 
be determined by the Standards of Good 
Engineering Practice for High-frequency 
Broadcast Stations. 

Sec. 3.252 Modulation, (a) The percent- 
age of modulation of all stations shall be 
maintained as high as possible consistent 
with good quality of transmission and good 
broadcast practice and in no case less than 
85 percent on peaks of frequent recurrence 
during any selection which normally is 
transmitted at the highest level of the 
program under consideration. 

Sec. 3.253 Frequency tolerance. The op- 
erating frequency without modulation of 
each broadcast station shall be maintained 
within 2000 cycles of the assigned center 


Sec. 3.261 Minimum operating schedule; 
service, (a) Except Sundays, the licensee 
of each high-frequency broadcast station 
shall maintain a regular daily operating 
schedule which shall consist of at least 
three hours of operation during the period 
6 a.m. to 6 p.m., local standard time and 
three hours of operation during the period 
6 p.m. to midnight, local standard time. In 
an emergency, however, when due to 
causes beyond the control of the licensee, it 
becomes impossible to continue operating, 
the station may cease operation for a 
period not to exceed ten days, provided 
that the Commission and the inspector in 
charge of the radio district in which the 
station is located ' shall be notified in writ- 
ing immediately after the emergency de- 

(b) Such stations shall devote a minimum 

"PAGE MR. RIPLEY" was the ex- 
clamation of D. E. (Plug) Kendrick, 
chief owner of the new WINN, 
Louisville, when this shot was made 
of Glenn W. Snyder, general man- 
ager of WLS, Chicago, during the 
dedication of the station June 15. 
Accompanying the candid shot was 
an affidavit by Plug attesting that 
at about 3 oclock that day "Judge 
Snyder" did drink water from a 
fountain provided there for that 
purpose in the Tyler Hotel. He 
averred also that the procedure 
caused "great mental anguish, as- 
tonishment and surprise to the 
many guests", and that the photo- 
graph should be "published and 
preserved in the files of Broadcast- 
ing for posterity as such an event 
has never happened in the past and 
may never occur again". In rebut- 
tal, defendant Snyder asseverated 
that it was his "first drink of water 
in Kentucky". 

Rivers' Big Day 

AS CHAIRMAN of Charles- 
ton's school board, John M. 
Rivers, manager and prospec- 
tive owner of WCSC, spent 
a busy June 14. Returning 
from a hurried business trip 
to New York that day, he 
was called upon to present 
diplomas at commencement 
exercises in three local 
schools the same day — one at 
9 a.m., another (a negro 
school) at 10:30 a.m., and 
then again at 8:15 p.m. 

' The word "control" as used herein is 
not limited to majority stock ownership but 
includes actual working control in what- 
ever manner exercised. 

■ See Standards of Good Engineering 
Practice for High-frequency Broadcast Sta- 
tions for specific application form required. 
See Appendix No. 3, Part 1. 

of one hour each day during the period 
6 a.m. to 6 p.m., and one hour each day 
during the period 6 p.m. to midnight, the 
programs not duplicated simultaneously as 
primary service in the same area by any 
standard broadcast station or by any high- 
frequency broadcast station. During said 
one hour periods, a service utilizing the 
full fidelity capability of the system, as set 
forth in the Standards of Good Engineer- 
ing Practice for High-frequency Broadcast 
Stations, shall be rendered. However, the 
Commission may, upon request accompan- 
ied by a showing of reasons therefor, grant 
exemption from the foregoing requirements, 
in whole or in part, for periods not in 
excess of three months. 

(c) In addition to the foregoing mini- 
mum requirements, the Commission will 
consider, in determining whether public 
interest, convenience, and necessity has 
been or will be served by the operation of 
the station, the extent to which the sta- 
tion has made or will make use of the fa- 
cility to develop a distinct and separate 
service from that otherwise available in 
the service area. 

BROADCASTING • Broadcast Advertising 

Listener's Tests 
Show FM Signal 
Consistently Good 

But Programs Aren't, Asserts 

'New York Sun' Writer 

Reporting on test compari- 
sons between FM and ordinary 
broadcast reception in the New 
York area, Robert S. Kruse, 
writing in the June 22 'New 
York Sun' finds FM reception 
good but sees much to desire in 
programs now available. These 
are his findings and observa- 
tions, based on conditions test- 
ed with average available 
equipment. W2XMN is the FM 
outlet of Maj. Edwin Arm- 
strong just north of Alpine, 
N. J., operating with UO kw. on 
42.8 and 117. A3 mc. 

FOR a broadcast system that was 
said to be noiseless a considerable 
clamor has arisen over the recent 
action of the FCC with regard to 
frequency modulation, the inven- 
tion of Maj. Edwin H. Armstrong. 
However, it is probable that the 
belated decision to grant licenses 
for FM meant only that the Com- 
mission had returned from its vi- 
carious adventure into television 
receiver sales and was back on its 
main job. 

Certainly frequency modulation 
was not being "indorsed" by this 
governmental edict any more than 
the State of New York indorses an 
jautomobile by licensing it. The li- 
I cense merely permits the car to 
'compete for a share of the road 
and the parking places. 

A similar chance to compete with 
[the older broadcasting methods has 
j finally been given to frequency 
(modulation. From here on, the most 
j important point is whether plain 
John Citizen prefers to listen to 
I programs transmitted from fre- 
quency-modulated broadcasting sta- 
tions. The only fair way to esti- 
mate is to consider how the same 
John Citizen reacts to the perform- 
ance now being offered by FM sta- 

Noise Reduction 

Certainly the primary claim of 
the Armstrong system is noise re- 
duction. When, or if, that claim is 
made good, weak signals can be 
received clearly. This cannot be 
done with the older system, after 
many years of effort. Can it be 
done in the ordinary home by fre- 
quency modulation? For a number 
of months we have been making- 
comparisons for the sake of arriv- 
ing at a possible answer. 

This work has been done at East 
River, Conn., a shore point about 
80 miles airline from New York 
city. Admittedly, the electrical 
noise at East River is less than in 
the city, but this is overbalanced by 
the much lower signal strength of 
the New York broadcasting sta- 
tions at 80 miles. At the start there 
was some doubt whether the fre- 
quency-modulated programs would 
even reach us. The average results 
over a number of months have been 
as follows, considering only 50 kw. 
stations for brevity. 

In Ordinary Weather 

W2XMN (frequency modulated) : Never 
fades, never garbles. Has been very 
slightly noisy on two occasions. 

WOR (standard system) : Garbles about 
twice per evening ; is at times somewhat 

WEAF (standard) : Fades and garbles on 
some evenings ; is noisier than WOR. 

FM'S FUTURE looks bright to C. 
A. Priest, engineer of the General 
Electric transmitter department 
(right), and D. E. Chambers, as- 
sistant engineer, as they inspect 
one of the new GE 1 kw. FM trans- 
mitters on the test floor at Sche- 
nectady. This view indicates the 
basis of GE's claim that all parts 
of its Armstrong-licensed transmit- 
ters ai'e readily accessible for in- 
spection or test. 

WABC and WJZ (standard) : Fades and 
garbles much of the time ; never com- 
pletely quiet. 

During a Local Thunderstorm 

W2XMN : Unchanged except for a faint 
click at the moment of visible flashes of 

WOR : Loud crashes. 

WEAF, WABC, WJZ : Quite impossible as 
entertainment ; nearly useless for infor- 

During Bad Ice Stornj Last Winter 

W2XMN (at one-fourth power) : Un- 

All others : Completely unintelligible. 

Effect of Ordinary Electrical Noises in 
the Same Home 

A 100-watt lamp directly above the re- 
ceivers was turned on and off. It made no 
sound at all on W2XMN, a faint pop on 
WOR, and very loud pops on the others. 

A toy electric train was barely heard on 
W2XMN, did not affect WOR. was about 
one-quarter as loud on WEAF and quite 
spoiled the others. 

An electrical mixer used in the kitchen 
completely blotted out all signals but those 
of W2XMN which was only made somewhat 
less clear though no clearly recognizable 
noise was heard. 

This was not a scientist's test but 
one made as a family would or- 
dinarily make it. Both receivers 
worked with small indoor antennas. 

They had the same number of 
tubes. Various members of the 
family did the tuning and listening. 

With such noiseless and fadeless 
reception it is really worth while 
to use high grade loudspeakers, 
provided the material transmitted 
by the FM station is good enough 
to warrant it. But that is the neck 
in the bottle; the stuff usually isn't 
good enough. Here we have a num- 
ber of splendid frequency-modu- 
lated transmitters, an excellent 
receiver, and this grand array of 
equipment is handling run-of-mine 
local or chain material tailored to 
the older stations. Only a few hours 
a week do the studios manage to 
deliver to the stations material 
which makes it possible to realize 
the fine possibilities of FM. The 
rest of the time many of the un- 
happy FM stations sound drearily 
like everything else. 

Occasionally one does have good 
fortune. Occasionally a visitor 
comes at a time when FM is being 
given a chance to transmit matter 
of such quality that high fidelity 
has a meaning. That visitor is in- 
variably enthusiastic when he 
leaves. In conclusion I contend that 
John Citizen likes frequency modu- 
lation very much if he does not 
have to get it through the limita- 
tions which are really a part of the 
older system. But if frequency 
modulation is not to bog down it is 
certainly necessary to supply the 
stations with better material, not 
three hours a week but many hours 
each and every day. 

The Lingo Turnstile Antenna is 
one of the outstanding FM devel- 
opments now ready for the broad- 
casting industry . . . with a proven 
background of experience ! While 
new in principle and design, the 
Lingo FM Antenna has been 
thoroughly tested and proved suc- 
cessful by years of actual field 
service. This includes the several 
Lingo Turnstile Antennas in use 
by Maj. E. H. Armstrong at 
W2XMN at Alpine, N. J. As a re- 
sult of this practical background, 
you may be assured that this an- 
tenna is satisfactory in every re- 
spect. Each antenna is specially 
designed for installation on 
]>uildings or supported towers, 
and we furnish complete turn- 
stiles including the essential steel 
mounting pole, elements, insula- 
tors, wires, bands, etc. 


Our engineering staff will be pleased to 
assist you with your FCC application, 
by planning the proper turnstile antenna 
for your particular building or supporting 
tower. Inquiries should indicate planned 
frequency, number of turnstile bays de- 
sired, location and height of building or 
supporting tower. 


Licensed Manufacturers of Patented Turnstile Antennas 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 73 

NBC GIVES A PARTY, its annual outing at the 
Seawane Country Club on Long Island June 18, and 
these candids illustrate some of the pastimes. At left 
I. R. (Chick) Showerman (right), Eastern sales man- 
ager, has as guest Porter Bibb, vice-president of 
Harry A. Berk Inc., New York agency. Bill Kostka, 
press division manager, with Bill Jr. enjoys fishing. 

Frank Mullen (left), RCA public relations director, 
crosses ping pong paddles with Clayland T. Morgan, 
assistant to the president of NBC; Mr. Morgan, inci- 
dentally, had just been notified that France had 
awarded him the decoration of Chevalier in the French 
Legion of Honor in recognition of his former service 
with the French Lines. 

'Monopoly' Report Upsets Industry 

(Continued from page 18) 

special committee of three members 
of the Commission. In accordance 
with standard procedure, the com- 
mittee report was made public 
pending its consideration by the 
full Commission. The views ex- 
pressed therein are, therefore, in 
no sense to be taken as the author- 
ized judgments of the Commission 

"The report is regarded by the 
CBS management as totally un- 
warranted by the evidence and as 
manifestly the product of bias and 
prejudice against network opera- 
tions. We feel that the committee 
has made no serious attempt to 
evaluate the evidence presented by 
the networks or to consider the 
great public advantages which the 
American people have been able to 
enjoy solely through network com- 
petition, enterprise and ingenuity. 

"While the committee declares 
that it proposes to retain all the 
advantages of network broadcast- 
ing, it must be pointed out that its 
conclusions, if made the basis of 
regulations, would necessarily have 
an opposite effect to the detriment 
of the networks, the stations and 
above all, the public. This is par- 
ticularly true for networks, stations 
and public with respect to the 
criticism of exclusive affiliation of 
a station vdth a single network. 

"In many important matters. 


food Stteamlined WATTS 




which include the ratio of network 
and aflfiliate income, the report di- 
rectly contradicts all the testimony 
found in the record. In several in- 
stances, portions of the report con- 
tradict one another. The overall im- 
pression given by this report is one 
of fashioning language in accord- 
ance with judgments predetermined 
before the hearing. 

"It is our purpose to file as soon 
as possible with the full Commis- 
sion a thorough and comprehensive 
brief, pointing out the grave inac- 
curacies of this report, its numer- 
ous variances from the record and 
its thorough unreliability as a 
predicate for Commission action. 
We shall be pleased to send you a 
copy of our brief when it has been 

Haste Unlikely 

FCC Chairman James Lawrence 
Fly stated June 24 that the Com- 
mission had not yet tackled the com- 
mittee report. It was clearly indi- 
cated that it probably would not be- 
gin consideration until after the 
July 4 holiday. Because of the im- 
portance of the subject, it is not ex- 
pected that the Commission will 
move rapidly. Whatever the pro- 
cedure agreed upon, it hardly seems 
likely the Commission will do any- 
thing final in connection with the 
recommendations until after the 
summer recess or in September. 

It was clear that the major net- 
works would demand oral argu- 
ments and the right to file extensive 
briefs combating the committee's 
recommendations. Moreover, both 
NBC and CBS apparently were pre- 
pared to litigate any steps which 
would not give them what they re- 
gard as their "day in court" before 
the full Commission rather than 
simply a committee, on which only 
two of the original four members 
sat during the six-month investiga- 

Because of the complex nature of 
the report and its great length 
(1,300 pages of text), little edi- 
torial comment in the daily press 
has been published. The New York 
Times, however, was passively criti- 
cal June 16 of the conclusions 
reached by the committee. Declar- 
ing that the quality of a radio pro- 
gram bears a direct relation to a 
newspaper, the newspaper pointed 

Listener Reforms 

MANAGER John Patt of 
WGAR, Cleveland, has the 
beginnings of a "conscience 
fund". An unsigned letter re- 
ceived contained a $10 bill. 
Only explanation given in the 
letter was that the writer 
had purloined a small talk- 
back mike from the WGAR 
control room two years ago 
and the money was to even 

out that it is "obvious that the lower 
the cost of reaching the individual 
listener the better the program can 
be." Symphony concerts, top-flight 
commentators and widely-known 
entertainers cannot be engaged by 
any local station, the editorial 
stated. If the "fast and loose con- 
tractual relation advocated by the 
committee becomes the rule it is 
hard to see how the networks can 
continue to maintain the high level 
of their programs," the newspaper 
commented. It concluded: 

"The truth is that radio now 
offers the worst and the best in en- 
tertainment — the worst when a lo- 
cal station sells time to the depart- 
ment store on Main Street, the best 
when one of the finest orchestras in 
the world plays Beethoven for the 
benefit of the Continent. Possibly 
the contracts that bind local sta- 
tions can be revised in the public 
interest, but if they are revised it 
should be for the purpose of giving 
us better and not worse music, in- 
struction and entertainment." 
Clear Channels 

The veiled recommendation of the 
Network-Monopoly Committee for 
duplication of clear channels was 
stripped of its ambiguity by Com- 
missioner Brown in his testimony 
before the Senate Committee June 
19. Asked by Senator Tobey (R- 
N. H.) about the absence of clear- 
cut recommendations in the com- 
mittee's report, Col. Brown stated 
they were contained in the com- 
mittee's letter of transmittal 
[Broadcasting June 15]. 

As for the suggestion on clear 
channels. Col. Brown stated that 
the committee inferred there should 
be duplication. Chairman Wheeler 
(D-Mont.) observed that with the 
perfection of directional antennas 
there appeared to be no excuse for 
clear channels because interference 


CONTROL of WJW, Akron, passed 
into the hands of William M. O'Neil, 
son of William O'Neil, president of 
General Tire & Rubber Co., as a 
result of approval June 25 by the 
FCC of transfers of stock in WJW 
Inc., licensee corporation. Young 
O'Neil, who is slated to manage the 
station, has purchased 237% of the 
447 shares of outstanding common 
stock for $175 per share, or $41,- 
562.50. He purchased 142% shares 
from Edward S. Sheck, Akron 
lawyer; 72% from Mrs. Ruth Rubin, 
of Cleveland, and 22% from Wil- 
liam F. Jones, Akron motor dealer. 

Remaining shareholders are M. 
F. Rubin, who holds 133% shares; 
J. E. Henry, of Kansas City, 75 
shares, and R. M. Wendelkin, Ak- 
ron attorney, 1 share. Two former 
large stockholders — S. L. Town- 
send, now with WMAN, Mansfield, 
and John F. Weimer, now with 
WKST, New Castle, Pa.— recently 
sold their interests in WJW. 

The elder O'Neil and his brother, 
T. F. O'Neil, who is a director of 
General Tire and who heads Gen- 
eral Tire Co. of Miami, are 39% and 
60% stockholders respectively in 
a corporation applying for a new 
regional station on 1330 or 1360 kc. 
in the Florida city [Broadcasting, 
March 1]. 

Lea & Perrins Spots 

LEA & PERRINS, New York 
(Worcestershire Sauce), on Oct. 1 
will start a 26-week campaign of 
100-word spot announcements in 
approximately 30 markets, and on 
Jan. 1, 1941, a 13-week campaign 
on WIOD, Miami. Stations are be- 
ing selected at present with the 
following already set: WGN, Chi- 
cago; WGST, Atlanta; WBAL, 
Baltimore; WSAI, Cincinnati; KLZ, 
Denver; WXYZ, Detroit; KTRH, 
Houston; KHJ, Los Angeles; 
WREC, Memphis; WSMB, New Or- 
leans; KOMA, Oklahoma City; 
KOIL, Omaha; KALE, Portland; 
KSD, St. Louis; WOL, Washing- 
ton. Announcements will take Class 
A time and be placed following 
news broadcasts, according to 
Schwimmer & Scott, Chicago, the 

is minimized. Commissioner Brown 
agreed and indicated that this was 
the FCC committee's viewpoint. 

Another committee conclusion, 
that networks should not own any 
broadcast stations, caused consid- 
erable comment in industry circles. 
The committee held there was no 
"compelling affinity between the 
ownership of stations and operation 
of networks" and that the ovsmer- 
ship of neither is essential to the 
success of the other. After reciting 
statistics on substantial profits of 
networks through ownership or 
lease of stations, the Commission 
said the facts do not lend strength 
to the claim of the networks that 
the ownership of stations by net- 
works is essential "or even desir- 

Informally, many of the conclu- 
sions of the committee were 
branded as outmoded, since they 
were based on 1937 and 1938 statis- 
tics. Moreover, it was held that the 
advent of FM in itself will tend te 
alter the whole competitive situa- 
tion in broadcasting and probably 
make undesirable or obsolete most 
of the committee conclusions in con- 
nection with competition. 

Page 74 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Disc Code Group 
Probes Problems 

Spokesmen Show Cooperation 

In AFRA Negotiations 

IN A SERIES of almost daily con- 
ferences, committees representing 
transcription manufacturers, ad- 
vertising agencies and American 
Federation of Radio Artists have, 
during the past two weeks, gone 
over the proposed AFRA code of 
fair practice covering the employ- 
ment of actors, singers, announc- 
ers and sound effects men on tran- 
scribed programs [Broadcasting, 
June 1]. No conclusions have been 
reached, nor any points argued out 
as yet, results to date adding up 
chiefly to an understanding as to 
what are the points of agreement 
and the points on which the fac- 
tions are not agreed. 

On a Friendly Basis 

There are some fundamental 
points still to be resolved, it was 
said, the resolution of which neither 
side sees at present. However, mem- 
bers of each committee told Broad- 
casting that relations between the 
committees have consistently been 
on a friendly, coopei'ative plane and 
stressed the fact that each group 
] seemed to be sympathetically ap- 
preciative of the other group's 
problems, although naturally with- 
out losing sight of its own prob- 

When discussions on sections of 
the code dealing specifically with 
open-end transcriptions raised tech- 

Inical questions which the members 

jof the transcription committee, none 
of whom makes this type of record- 
ing, did not feel qualified to an- 

,'swer, it was suggested that a spe- 

icial meeting be held at which the 
makers of open end discs could 

(speak for themselves. This meet- 
ing, which was not attended by the 
advertising agency group, was held 

I at AFRA headquarters in New 
York on June 28, as the NBC board 
room, where the other meetings 
have occurred, was not available. 

Representing AFRA at the con- 
ferences are Mrs. Emily Holt and 
George Heller, executive secretary 
and assistant executive secretary of 
the union, respectively. The tran- 

' scription interests are looked after 
by Charles Gaines of World, John 

iMacDonald of NBC and C. M. Fin- 
ney of Associated. For the agen- 
cies, Leonard Bush of Compton 
Adv. and L. D. Milligan of Blackett- 
Sample-Hummert have attended all 
the sessions, with Jack Latham of 
Benton & Bowles, Arthur Pryor Jr. 
of BBDO, Joseph Bonine and Frank 

! Conrad of McCann-Erickson (sub- 
stituting for William Spire who is 
on vacation) and James Sauter of 
Air Features sitting in at some of 
the sessions. 

Suit Dismissed 

NEW YORK Federal Judge Vincent 
T. Leibell on June 19 dismissed the 
stockholder's suit of J. Webster Man- 
ning against RCA, Westinghouse Elec- 
tric Mfg. Co. and General Electric 
Co., following the application filed 
April 17 by RCA seeking dismissal on 
the jurisdictional grounds that Man- 
ning is a resident of the District of 
Columbia and not of New York. Man- 
ning, holder of 1,000 shares of RCA 
common stock, filed suit Feb. 19 
against the three companies alleging 
illegal transfer of stock for the use of 
patents and negligence on the part of 
officers and directors of the com- 

Beverage Firm's Quiz 

VANTI PA-PI-A Corp., New York, 
which has been promoting its soft 
drink since last January on stations 
in the South and Midwest, and more 
recently on WNEW, New York, 
and WOR, Newark, on July 1 is 
starting a weekly half-hour pro- 
gram, titled On the Spot, on WOR, 
Mondays, 8:30-9 p. m. Tlie pro- 
grams will originate from Manhat- 
tan Beach's dance hall, where 
dancers, admitted to the floor upon 
presentation of three Vanti Pa-Pi-A 
bottletops, will be stopped on cer- 
tain spots on the floor and asked 
questions. Contestants can win from 
one to five dollars for correct an- 
swers. Local promotion will be han- 
dled via window displays by grocers 
selling the drink in the vicinity. 
Recently added to the list of sta- 
tions carrying daily spot announce- 
ments for the product are WIRE 
and WFBM, Indianapolis, and 
WHIO, Dayton. Erwin, Wasey & 
Co., New Yoi-k, handles the ac- 

Largest Audience in History I 
Heard President 

THE largest radio audience on rec- 
ord listened to President Roose- 
velt's June 10 commencement ad- 
dress at the U of Virginia, Char- 
lottesville, according to reports of 
the Cooperative Analysis of Broad- 
casting (Crossley CAB) which in- 
dicated reception in 45.5% of the 
radio homes in the country. Results 
of a C. E. Hooper survey, released 
by CBS, also showed that about 
16,000,000 families had tuned in on 
the broadcast — an audience esti- 
mated at 48,000,000 persons. 

A. W. Lehman, CAB manager, 
pointed out that the 45.5 rating re- 
flects only the interest in the conti- 
nental United States and does not 
measure the large foreign audience 
that undoubtedly heard the address. 
Comparatively the greatest amount 
of listening was registered in the 
East, with approximately half the 
radios tuned in, according to Mr. 
Lehman. The Midwest came up to 
the President's national listening 
average (about 45.5) and the South 
and Far West, although compara- 
tively behind, still reported ratings 
substantially higher than for other 

The previous high in Roosevelt 
radio audiences was 32.6 in CAB 
ratings, registered when he ad- 
dressed the 1936 Jackson Day Din- 
ner. Runner-up in all-time listener 
interest was the valedictory of for- 
mer King Edward VIII of England, 
whose abdication speech was heard 
in nearly the same number of U. S. 
radio homes as the President's re- 
cent broadcast. However, other pub- 
lic figures never have attracted 
audiences higher than 23%. For- 
eign statesmen have drawn still less 
interest — Hitler's best was a CAB 
rating of 16.3 for his Danzig speech 
last September; Prime Minister 
Chamberlain, 16.3 when he spoke 
last January, and the Duke of 
Windsor, only 10.1 for his speech 
at Verdun on May 8, 1939. Presi- 
dential speeches previously have 
reached audiences ranging from 2.6 
when he spoke from Covington, 
Ky., in July, 1938, to 30.1 for the 
fireside chat of March 9, 1937. The 
President's call for repeal of the 
arms embargo last September 
reached a 29.8 audience, according 
to the CAB. 

Disc Rule Change 

(Contmued from page 18) 
networks of National have commis- 
sioned competing transcription com- 
panies to transcribe their programs 
then being sent over the networks 
of National, only to have National 
refuse the permission for such com- 
petitor to proceed with the tran- 
scribing. Even in cases where the 
advertiser, the agency in charge of 
the program production and the in- 
dependent transcription company 
make an agreement for the tran- 
scription. National refuses to per- 
mit the independent concerned to 
come upon its premises for the pur- 
pose of making transcriptions in 
accordance with the agreement of 
all the interested parties. 

"The advertisers, who were pay- 
ing for the talent, were advised 
that National would make the tran- 
scription for the usual rates (which 
were somewhat higher than those 
of the competitor) . In many cases 
this was done; in others, no tran- 
scriptions were made. National can 
arrange for a telephone circuit into 
the studios of Columbia or the sta- 
tions producing Mutual programs 
and make electrical transcriptions 
of commercial programs then being- 
sent over the competing network, 
but National will not permit any 
other transcription company to ar- 
range for a telephone circuit into 
its studios. By this means. Na- 
tional shuts off the possibility that 
any other network or any other 
transcription company may gain 
the same benefit from the network 
programs of National that National 
obtains from those of Columbia and 

"In view of National's wide con- 
trol of broadcast facilities, this 
conduct places a heavy burden upon 
the independent transcription con- 
cern. Moreover, the transcription 
companies competing with Na- 
tional are not in a position to meet 
the competition of National in con- 
nection with network programs be- 
ing broadcast by Columbia and Mu- 
tual. This is because National can 
offer those advertisers a ready- 
made outlet schedule on its owned 
or controlled stations. 

"That these are real and not 
theoretical competitive advantages 
is demonstrated by the testimony of 
witnesses at the hearing that the 
competition of National was retard- 
ing the development of the tran- 
scription industry and endangering 
the ability of other companies to 
opei-ate profitably." 

Lightning Stops Stations 

WHEN a severe lightning storm struci'; 
New York on .June 19, the power feed 
lines of WOV were put out of com- 
mission, forcing the station off the air 
for over two hours. WNEW, AVBNX 
and WHOM all carried courtesy an- 
nouncements at the request of WOV. 
reporting that the station would 
shortly return to the air. WMCA, 
New Y'ork, also was silenced for 
about 4.5 minutes when lightning 
struck its transmitter at Flushing. 

Theatres Buy News 

sold its news service to two Chicago 
theatres with negotiations now in 
progress for sale of service to other 
Chicago and midwestern theatres. Tele- 
type machines located in front of 
Telenews and Garrick Theatres, loop 
houses, are attracting huge crowds to 
theatre's lobbies. Milton Fishman, head 
of Trausradio Press in Chicago, sold 
the service. 

South Carolina's 


Charleston, S. C. 

1000 v^^atts 

Free & Peters, Representatives 

EDWARD PETRY 6t CO. ====== 




providitiK the ONLY full coverage 
of the Altoona tradins area 






A kilowatt of power on 630 
kc. daytime with 500 watts 

at night. 
A Sales Message over KFRU 
Covers the Heart of Missouri 

BROADCASTING • Broadcast Advertising 

July i, 1940 • Page 75 

Authorize BMI 
To Buy Catalogs 

'Blank Check' Is Given Music 
Subsidiary at Joint Session 

(Continued from page 11) 

cepting them. This analysis is go- 
ing to NAB members and non-mem- 
bers alike [See page 77]. 

The joint session was preceded 
by several meetings of the BMI 
board and followed by similar meet- 
ing on June 22 and 24. The June 
24 meeting marked resumption of 
BMI duties by Edward Klauber, 
CBS vice-president who has just 
returned to his office following an 
extended illness and whose place in 
the BMI councils during his ab- 
sence had been filled by Mr. Paley. 

BMI membership has reached the 
300 mark, the organization report- 
ed, with the receipt of agree ments 
from seven additional stations — 
WBRY, Waterbury; WGTC, Green- 
ville; WPRO, Providence; KFAB 
and KFOR, Lincoln, KOIL, Omaha, 
and WLS, Chicago. 

More significant, however, was 
the strength of the support BMI is 
receiving from the industry as evi- 
denced by the response to its call 
for 15% of the license fee. The call 
was issued June 7 with June 17 as 
the due date. By June 19, 80% of 
the total amount had been paid in. 
M. E. Tompkins, vice-president and 
general manager of BMI, said that 
to get 80% without a second call 
would have been a good record but 
to get it in two days "is a really 
remarkable demonstration of the 
solidity of the industry behind 

In one of its first official at- 
tempts to interest the advertising 
fraternity in BMI and to get ad- 
vertisers to begin using BMI music 
on commercial programs, BMI has 
written to the Assn. of National 
Advertisers outlining the disagree- 
ment of the broadcasting industry 
with ASCAP and explaining the 
purposes and operations of BMI. 
The letter points out the position 
of the advertiser as the ultimate 
source of radio's income and shows 
how increased musical costs will 
be inevitably reflected in the ad- 
vertiser's bills for his broadcast- 
ing activities. At ANA headquar- 
ters It was stated that the letter 
was being studied with interest but 
that no action had been taken. 

Creative Work 

New compositions averaging bet- 
ter than one a day are being issued 
by BMI in addition to which its 
arranging staif is turning out 
about ten new arrangements of 
public dsmain music daily. As the 
BMI supply grows, network pro- 
gram executives are laying plans 
for extensive use of such tunes on 
all sustaining programs. It is un- 
derstood that all orchestras picked 
up by the networks for late evening 
broadcasts soon will be required to 
include at least one BMI number in 
each 15 minutes on the air and that 
the requirements will be gradually 
raised until by the end of the year 
little ASCAP music will be heard 
on sustaining programs. 

In mailing out the ASCAP con- 
tracts June 18 to both networks 
and stations, John G. Paine, ASCAP 
general manager, sent to stations 
a covering letter in which he es- 
sayed to outline virtues of the new 
proposals. BMI promptly countered 
with an announcement in which it 


THE MOST hopeful sign on the copyright horizon is the total absence 
of hysteria among broadcasters over the ASCAP efforts to stampede 
stations into signing new performing rights contracts and thereby con- 
tinuing its domination of music when current agreements expire Dec. 31. 
The truth is, ASCAP's bluff has been called. Broadcast Music Inc., with 
a 300-station membership and the unqualified support of NBC and CBS, 
provides the defensive preparation that has made this possible. 

A joint meeting of the boards of NAB, BMI and Independent Radio 
Network Affiliates was held in New York June 21. BMI was given a 
vigorous vote of confidence and, in effect, a blank check to carry on its 
work in providing an industry-owned music supply. CBS President Paley 
and NBC President-Designate Trammell were there to renew pledges 
of continued support. They are in the music councils. It is clear they do 
not propose to capitulate to the ASCAP proposition for a 7%% gross 
music tax, and that they will contribute substantially to the BMI war 
chest, convinced that by Jan. 1 ASCAP music will not originate from 
their key stations. 

There will soon be important developments through BMI. It is folly 
to think there is enough non-ASCAP music in its possession to bridge 
the ASCAP gap at the turn of the year. New catalogs will have to be 
acquired either by direct purpose or through other original means. More 
funds will be needed. But if ASCAP is not to be paid tribute after 
Dec. 31, those funds should be available from stations and networks in 
sufficient amount to make possible these music purchases without in- 
creasing unduly the music costs of stations. 

Unlike the 1932 and 1935 contract crises, ASCAP also has been forced 
to change its tactics. It has learned that the broadcasting industry is 
a solid phalanx in its copyright reasoning and can't be split at will. It 
also has ascertained that the Department of Justice is dead serious in 
the revival of its anti-trust suit, along criminal lines. 

As things stand, the broadcasting industry has better than a fighting 
chance without ASCAP's vaunted catalogs. By pursuing the course pre- 
scribed, and by keeping its head, it can rid itself forever of the ASCAP 
menace of being "percented" to death. 

ASCAP Law Adjudged 
Within Court's Power 

DECISION that the question of 
the legality of the anti-ASCAP leg- 
islation of the State of Washing- 
ton falls within the jurisdiction of 
the Federal District Court in that 
State has been handed down by 
Special Master Archie Blair, who 
conducted a special hearing on the 
subject in Tacoma last fall, from 
Oct. 26 to Nov. 3. Testimony cen- 
tered around the question of 
whether the statute involved a min- 
imum of $3,000, amount necessary 
for a Federal court to assume 
jurisdiction [Broadcasting, Nov. 
16]. Decision upholds ASCAP's 
contention that more than $3,000 
is involved and the test of the law's 
legality may now go before the 
three-judge Federal court. If the 
decision had gone the other way the 
case would have been remanded to 
the State Court, which has already 
suspended the statute. 

Stipulations were made that the 
testimony given at the hearing be- 
fore the special master may be used 
in the trial on merits. Herman 
Finkelstein, of the firm of Schwartz 
& Frohlich, ASCAP attorneys, who 
presented the ASCAP testimony at 
the Tacoma hearing last fall, told 
Broadcasting that ASCAP may 
rest on the record and not present 
further testimony, although that 
has not yet been definitely decided, 
he said. 


ENVELOPES sent out by 
ASCAP now carry the slogan 
"Justice for Genius," stamped 
beside the meter postmark. 

held that the letter "does a fairly 
smooth job of camouflage" and 
then proceeded to uncover the loop- 
holes. The four-page Paine letter 
explained the terms of the licenses 
which are essentially the same as 
those outlined last March [Broad- 
casting, April ]. 

The ASCAP "single station li- 
cense" for five years — ■ offers the 
right to perform ASCAP music "by 
non-visual broadcasting", for fees 
based on percentages of gross in- 
come that vary with the size of 
that income. Stations grossing less 
than $50,000 annually are assessed 
3%; stations grossing between 
$50,000 and $150,000 are assessed 
4% ,and stations grossing more 
than $150,000 are assessed 5%. In 
addition each of the first class of 
station must pay a sustaining fee 
of $12 a year and the other classes 
sustaining fees the amount of 
which is not specified in the li- 
cense form. In his letter, Mr. Paine 
explains that stations grossing 
over $150,000 will pay the same 
sustaining fee as at present, while 
stations in the middle class will 
have a 25% reduction in their pres- 
ent sustaining fee. These fees, it is 
reported, are not based on any set 
standard but rather on the individ- 
ual station's bargaining power. 

Discrepancy Explained 

The apparent discrepancy in the 
single station license between the 
statement in Subdivision IV, Sec- 
tion A, that the gross amount shall 
include income received for "re- 
broadcasting programs originating 
in other stations" and that in Sub- 

division V, Item (e) that "Licensee 
shall not be required to account for 
sums received for .... rebroad- 
casting programs originating in 
other stations" is not really a con- 
tradiction, ASCAP explained upon 
Broadcasting's inquiry. 

The first reference is to the cal- 
culation of income for the purpose 
of classifying stations into income 
groups, with income from network 
programs included. In figuring ac- 
tual payments to ASCAP, however, 
the station does not have to include 
revenue from network commercials, 
as they have been paid for at the 
source under the terms of the net- 
work license. 

ASCAP's chain broadcast license, 
covering "chain hook-up" broad- 
casts including "two or more sta- 
tions" as listed in the contract 
"over or through or by which pro- 
grams shall be transmitted simul- 
taneously, furnished by or through 
or by arrangement with Licensee," 
follows the safe general form and 
contains the same general provi- 
sions as the single station license. 
For such a license the network 
agrees to pay ASCAP 71/2% of 
what the advertiser pays for the 
network facilities, plus "the sum 
of $2,500 per station per year" 
for any stations included in the 
network that have not taken out 
individual licenses. All stations 
owned, controlled or operated by 
the network must have individual 
licenses, whether or not they are 
included in the stations listed in the 
network contract. There are no net- 
work sustaining fees. 

Queried as to the flat 7i^% for 
all network programs, regardless 
of the extent of the network, called 
for in the license, ASCAP officials 
stated that in the actual negotia- 
tions of the contracts the size of 
the network will be taken into con- 
sideration. Reiterating the state- 
ment previously made by Mr. Paine 
[Broadcasting, April 1], 

Rosenbaum Quits BMI j 

BECAUSE of pressure of business f 
matters in Philadelphia, Samuel R. ' 
Rosenbaum, president of WFIL and 
chairman of Independent Radio 
Network Affiliates, resigned June 
18 as a member of the board of di- 
rectors of Broadcast Music Inc. He 
was immediately succeeded by Paul 
W. Morency, general manager of 
WTIC, Hartford, and vice-chairman 
of IRNA, to represent network af- 
filiates on the organization. En- 
grossed in the handling of litiga- 
tion affecting A. H. Greenfield Co., 
where he is second-in-command, 
Mr. Rosenbaum tendered his resig- 
nation "with sincere regret" prior 
to the BMI meeting June 18 in 
New York. 

Another 'Info Please' Suit 

TEMPORARY injunction was granted 
June 24 by New York Supreme Court 
Justice Bernard L. Shientag to Daniel 
and Ann Golenpaul, owners of the 
NBC program Information Please, re- 
straining the use of the name "In- 
formation Please" in connection with 
radio "designs or motifs" on fabrics 
made or sold by M. Lowenstein & Sons 
and Aleo Mills, New York. Suit was 
filed May 6 by the Golenpauls seeking 
injunction, accounting of profits and 
$20,000 damages. The judge ruled that 
the use of such designs was "a deliber- 
ate attempt on the part of the defend- 
ants to avail themselves of the good- 
will built up by the plaintiffs in con- 
nection with their prior exploitation 
of the trade name which, as a result of 
advertising and skill, has attained a 
clear and distinct secondary meaning." 

"ASCAP reserves the right to dis- 
tinguish between networks as it 
does between individual stations," 
they explained that in all cases the 
competitive situation would be con- 
sidered. Intra-state hook-ups may 
be charged only 3% or 5% of their 
gross incomes, depending on their 
make-up and coverage, the 1V2% 
figure included in the contract be- 
ing the maximum charge which 
will bs made of nationwide net- 
that works, it was stated. 

Page 76 • July 1, 1940 

BROADCASTING • Broadcast Advertising 

Miller Calls ASCAP Pact One-Sided 

AN INTRA-STATION sales meeting was staged June 18 by Colonial 
Network to boost the Breakfast of Champions sale for Wheaties, General 
Mills product promoted on Colonial play-by-play baseball. First tried at 
the start of the season, the plan consists of a private broadcast from the 
studios of WAAB, Boston for the benefit of 16 Colonial station managers 
and their local Wheaties dealers. The dealers meetings heard talks by 
Gerry Harrison, Colonial station relations head, and by the sports- 
casters, Jim Britt and Tom Hussey. Among participants in the broadcast 
were (1 to r) Ken Packard, sales supervisor. General Mills, in Boston; 
Mr. Hussey; Mr. Britt; S. L. Tate, sales manager, New England division 
of General Mills; J. P. Russell, of the General Mills regional sales force. 

Requires a Lot, Gives 
Little, He Says in 

BRANDING the proposed ASCAP 
five-year contract renewal, dated 
to become effective Jan. 1, as "il- 
lusory" and "one-sided", NAB Pres- 
ident Neville Miller June 27 sent to 
all stations an analysis of the con- 
tract together with a covering let- 
ter urging them to get solidly be- 
hind Broadcast Music Inc. as the 
music copyright solution which 
broadcasters have sought for years. 
He pointed out that the joint meet- 
ing of the boards of NAB, IRNA 
and Broadcast Music June 21 in 
New York unanimously found the 
ASCAP proposal to be "disadvan- 
tageous to broadcasters, no matter 
where situated, nor in what income 

Some Hot Ones 

In describing the proposed con- 
tract, Mr. Miller said : 

"ASCAP requires a lot in the 
way of payment, it guarantees lit- 
tle; ASCAP may cancel the con- 
tract, but the broadcaster is bound 
for five years; there are no provi- 
sions for lessening the cost upon 
failures by ASCAP to deliver, but 
there are many provisions for levy- 
ing increased toll upon broadcast- 
jers; the percentage of payment is 
(lessened in some cases, but the base 
lis broadened to include not only 
time sales, but talent costs, line 
charges, etc.; none of the present 
'abuses are eliminated; the question 
whether you have the right to make 
an arrangement is left unanswered, 
undoubtedly for a purpose; the in- 
demnity clause does not protect the 
sponsor or the agency; and there 
are many other interesting features 
i which ASCAP has thought tip for 
I 'your benefit'." 

I More important than the form of 
I contract and more basic than the 
I question of whether stations may 
obtain a temporary financial saving, 
Mr. Miller insisted, is the under- 
lying problem. The industry's ac- 
tion now will determine whether 
broadcasters "can obtain music in 
a free competitive market, or con- 
tinue to sign on a dotted line laid 
before them by a music monopoly." 
He concluded: 

"ASCAP has refused to nego- 
jtiate with the industry; behind 
I closed doors it has drawn terms of 
surrender, and John Paine urges 
you to come singly to his office and 

Pointing out that it is not possi- 
ble in a memorandum to set forth 
all of the disadvantages of the 
ASCAP contract, the analysis cited 
I the several means by which ASCAP 
! accomplishes the result of binding 
the station while leaving itself free 
to do anything it wants. These rea- 
sons were given as follows: 

More Loopholes 

1. The broadcaster who signs the 
ASCAP contract does not know 
what, if anything, he will be getting 
i' for his money. 

I 2. ASCAP may restrict its en- 
I tire catalog without any recourse 
] on the part of the broadcaster. 

3. The proposed contract "freez- 
es" the broadcaster's present stat- 
us. (For example, FM is not cov- 
ered by the agreement and a new 
contract at ASCAP's terms might 
be needed for this new service) . 

4. ASCAP has deprived the sta- 
tion of all escapes from the con- 
tract but has given itself additional 

5. The ASCAP tax is levied not 
only on time charges but on talent 
costs, line charges, etc. 

6. The proposed contract does not 
cure the essential defects of the ex- 
isting contract. 

Stations were warned that under 
the contract ASCAP can substan- 
tially reduce its catalog prior to 
the time on which the broadcaster 
signs. Publishers and writers may 
withdraw. "Indeed," it was added, 
"it is known that important pub- 
lishing houses have not yet com- 
mitted themselves to ASCAP for a 
further term." If these houses do 
not join ASCAP, observed NAB, 
broadcasters who sign now will 
still pay the full amount under the 
proposed contract. 

Pig in a Poke 

Summing up these provisions. 
President Miller claimed that 
ASCAP reserves to itself the right 
to give the broadcasters as much 
or as little music as ASCAP pleases. 
In other words, the broadcaster who 
signs this contract is "buying a pig 
in a poke", he said. 

The disclosure also was made 
that ASCAP can restrict its entire 
catalog without redress. The pre- 
vious "bad provision" now has been 
made worse, Mr. Miller said. 

The new form restricts the broad- 
caster not only to a single enumer- 
ated station but even to studios 
specifically enumerated in the con- 
tract, totally aside from the fact 
that FM is not covered in the agree- 
ment. Previous contracts have con- 
tained provisions under which the 
broadcaster can cancel if his license 

is terminated, cancelled, revoked or 
suspended or for other causes. "This 
clause has been omitted, and noth- 
ing has been substituted in its 
place," NAB said. 

For the first time, too, "broad- 
casting facilities" are defined to in- 
clude all regularly employed per- 
sonnel, and the only time that the 
broadcaster can avoid paying 
ASCAP a percentage on talent 
costs is where the talent is not 
regularly employed or actually en- 
gaged for the sponsor for a spe- 
cific program or paid separately 
for specific commercial services. 
"This means that all the money 
which a broadcaster gets from sell- 
ing his house band to a sponsor, 
through furnishing the services of 
regularly employed announcers, 
etc., is income on which ASCAP col- 
lects its percentage," the analysis 
stated. Line charges, wire charges 
and technical personnel also were 
included as taxable under the 
NAB's interpretation. 

Finally, NAB contended that the 
indemnity clause is unsatisfactory 
because it does not protect foreign 
compositions contained in the 
ASCAP repertory. Moreover, it 
stated a new abuse has arisen since 
persons who have sued for infringe- 
ment in some cases have sued not 
broadcasters but sponsors and ad- 
vertising agencies. ASCAP coun- 
sel have refused to defend suits 
against agencies and sponsors, or 
to indemnify them against damages 
on the ground that the ASCAP in- 
demnity protects only the station. 
This means, it was added, that the 
broadcaster has had to assume the 
defense at his own expense or pos- 
sibly deter a client from using his 
station. It was stated that a new 
contract with ASCAP should pro- 
vide that not only the broadcaster 
but his agencies and sponsors are 
protected if they play a number 
which ASCAP represents as being 
in the ASCAP repertory. 

President Miller said the analysis 

Rights of State Upheld 
In XELO Race Pickups 

THE Federal Courts are without 
jurisdiction to restrain California 
State officials from interfering with 
operators of XELO, Tiajuana, Mex- 
ico, who are charged with broad- 
casting horse racing news in code. 
That was the ruling of Los Angeles 
Federal Judge Harry A. Hollzer on 
June 25, when he denied applica- 
tion for an order restraining Attor- 
ney General Earl Warren from 
molesting the operators should they 
come into the United States from 
Mexico. Operators of the station also 
named Superior Judge Emmet H. 
Wilson, who had made several rul- 
ings in the case, in issuing a prelim- 
inary injunction restraining the sta- 
tion from broadcasting race results. 
Attorneys representing California 
officials argued that the State had 
the right to regulate broadcasts of 
the station. XELO is owned by the 
Piedras Negras Broadcasting Co. 
and besides Emilio Ayala, presi- 
dent, listed as an executive is 
Claudio M. Bres. 

Stagehands and Radio 

LONG-standing attempt by Interna- 
tional Alliance of Theatrical & Stage 
Employes to place its men in the NBC 
Hollywood studios as stagehands came 
to a head in late June when the exec- 
utive board of Los Angeles Central 
Labor Council approved a committee 
to investigate the situation, setting 
deadline for July 3, with affiliated 
crafts lending their support. The group 
was also authorized to put NBC on 
the unfair list if negotiations fell 
through. On the negotiating committee 
are I. B. Kornblum. executive secre- 
tary of Los Angeles Chapter of AFRA ; 
Spike Wallace of Los Angeles Mu- 
sicians Union ; J. W. Buzzell of Cen- 
tral Labor Council, Al Speede. business 
manager. International Brotherhood 
of Electrical Workers, and Carl 
Cooper, representing the stagehands. 
When negotiations have been com- 
pleted with NBC, the stagehands 
union will then start similar action 
with Don Lee Broadcasting System, 
Los Angeles and CBS in Hollywood. 

did not attempt to discuss the basic 
abuses inherent in ASCAP organ- 
ization or its method of levying 
charges upon broadcasters. "These 
basic defects would exist even if the 
form of contract herein described 
were satisfactory. This analysis 
should, therefore, be considered as 
constituting additional reasons why 
broadcasters should carefully con- 
sider their course of action." 


Western Electric 


BROADCASTING • Broadcast Advertising 

July I, 1940 • Page 77 

Summer Program Tests 
Featuring Name Artists 
Are Arranged by CBS 

FINAL arrangements have been 
settled for the summer sustaining 
series which CBS has been plan- 
ning for the past several months 
[Broadcasting, May 15], the eight- 
week series titled Forecast now 
scheduled to start July 15, under 
the joint direction of George Faulk- 
ner, CBS producer in New York, 
and Charles Vanda, CBS West 
Coast program director. 

The series, to be heard Mondays 
at 9 p. m., will consist of 12 half- 
hour shows and two full-hour 
shows. On each of six nights, one 
production will come from New 
York for one half-hour, the other 
half originating in Hollywood. The 
full-hour programs will originate 
one on either coast. Each produc- 
tion will follow the basic pattern 
of the first broadcast on July 15, 
which will feature Frederic March 
and Florence Eldridge in an adapta- 
tion of Booth Tarkington's "The 
Gentleman From Indiana". Ray- 
mond Paige, Albert Spalding and 
Frankie Hyers. 

According to W. B. Lewis, CBS 
vice-president in charge of broad- 
casts, "Forecast is designed to offer 
an ambitious, provocative and im- 
pressive reply to characteristically 
American listener-demand for new 
radio shows, new radio ideas and 
new radio people." 

Brown Confirmation Deferred 

(Continued from page H) 

Films Supplement Radio 

FILM lectures will supplement radio 
lessons of CBS' American School of 
the Air series starting next fall, fol- 
lowing conclusion of arrangements by 
Sterling Fisher. CBS director of edu- 
cation ; Donald Slesinger, executive 
director of the American Film Center, 
and the American Library Assn. The 
Film Center is selecting 16 and 35-mm. 
educational movies, many with sound, 
which picture the program material 
heard on School of the Air broadcasts, 
and during the coming school year will 
act as a clearing house through which 
schools may secure the pictures. All 
films are to be listed in the teacher's 
manual which CBS distributes free 
to school teachers, as supplemental 
reading lists have been in the past. 

Half-and-Half Uncertain 

York, following the July 3 broadcasts 
of Ben Bernie's Musical Quiz program 
on CBS for Half-and-Half tobacco, 
will discontinue the series, after which 
the orchestra will go on tour for the 
summer. According to Young & Rubi- 
cam. New York, the agency, no substi- 
tute show has been set, nor is it de- 
cided whether the Bernie program will 
return to the air this fall. 


Sou^^ Caro/ma's FfKST/ 

Blanketing the rich Piedmont 
section of South Carolina, 
plus many counties in North 
Carolina . . . southern cen- 
ter of textile mills, cotton, 
peach orchards, railroad 
shops, timber processing 
plants, colleges. Sell this 
great market with WSPA. 

1000 Watts • 920KC.I 

^a£te/l S^UfWn, Gen'i.Mgr. 

men you would bring such trans- 
actions to the attention of au- 
thorities in charge of criminal pros- 
ecution?" he asked. Chairman 
Wheeler observed that CBS mi- 
nority stockholders "undoubtedly" 
had a civil action to recover the 
losses resulting to them, and "prob- 
ably" had a criminal case also. 

Character Angle 

Calling attention to the charac- 
ter requirements for applicants in 
the 1934 Communications Act, 
Chairman Wheeler declared the 
FCC should tell challenged appli- 
cants that "they've either got to get 
rid of officers who, as in the record 
before us, show themselves to be 
crooked, or not get a license". 
"There has been entirely too much 
of such racketeering in corpora- 
tions, which has brought discredit 
on corporations in general and re- 
flects on honest men as well as 
crooks," he stated, adding that the 
FCC ought to determine if officers 
of an applicant corporation are 
honest, going into individual char- 
acters as well as considering the 
integrity and character of the cor- 
poration as a whole. 

Regarding stock manipulation, 
Chairman Wheeler told Mr. Brown, 
"I think you owe it to the public 
and to Congress to inquire into such 
transactions, looking for fraud as 
well as whether someone is holding 
stock for some foreign group or 
groups." When Mr. Brown an- 
swered that the FCC had sought 
a $50,000 appropriation for an in- 
vestigation "unit to carry on just 
such work, Chairman Wheeler com- 
mented that an investigation unit 
was not needed to find stockholders. 

Sen. Tobev pointed to the listed 
holding of 22,104 shares of CBS 
stock by Brown Bros., Harriman & 
Co., investment bankers, and asked 
Commissioner Brown for whom 
they were holding it — for them- 
selves or someone else. The latter 
probably was the case, he added. 
Chairman Wheeler cautioned the 
FCC to be on the lookout for "dum- 
mies for the real owners", observ- 
ing that "if the Commission doesn't 
do it, it's derelict in its duty". 

More Data Asked 

The requirement that stockhold- 
ers be listed "don't mean a thing" 
Chairman Wheeler declared, em- 
phasizing that a real examination 
into stockholdings is necessary. 
When Mr. Brown pointed to the 
statement in the report calling at- 
tention to the difficulty of tracing 
stockholdings beyond reports as 
listed on the market, Mr. Wheeler 
said individual stockholders should 
be contacted to find out about their 
holdings. Mr. Tobey observed that 
"William S. Paley and the whole 
damn Paley family" really control 
CBS. Commissioner Brown said it 
was true that "Paley and his asso- 
ciates" control CBS. 

Mr. Tobey asked for information 
on the recent sale of some of the 
CBS stock owned by William S. 
Paley, as requested at the previous 
hearing. Although Mr. Brown de- 
clared he understood the request to 
be only for information as to 
whether the recently sold stock 
amounted to a controlling interest, 
Mr. Tobey explained vehemently 
that his question was not that, but 
rather to whom the stock had been 
sold. Commissioner Brown said he 
did not know. At this Chairman 

Wheeler exclaimed, "Why in the 
name of God didn't you find out?" 
continuing that the nature of the 
request at the time it was put was 
"plain as the nose on your face". 

Going once again into the selling 
prices of specific stations. Sen. 
Tobey pointed to NBC's purchase in 
1934 of the remaining half of 
WMAQ, Chicago, from the Chicago 
Daily News. The purchase price for 
the half-interest was $625,000, he 
said, while the actual physical value 
of the plant was only $44,726. He 
asked what he considered a reason- 
able "going concern value" for a 
station, asserting that at one time 
the Commissioner had said this 
value would be not more than 
100%. Mr. Brown explained that 
no definite percentage could be set 
for this "going concern value", as 
it varied with cases and conditions. 
"Who pays for this 1400% increase 
in value?" asked Sen. Tobey. An- 
swering himself, he explained that 
this "watered value" forces up 
rates, which are passed on to the 
advertiser, and in the end John Q. 
Public pays the bill by paying- 
more for the goods he buys. 

Night Club Incident 

Explaining that he was going 
into "the more personal side" of 
Commissioner Brown's situation, 
Mr. Tobey reviewed previous testi- 
mony on the FCC's disposal to rely 
on its own legal department for 
preliminary interpretations on 
"profane, obscene, indecent" mat- 
ters. From this he worked into fur- 
ther review of Commissioner 
Brown's testimony on "a wild party 
in a New York hot spot". 

Commissioner Brown reaffirmed 
previous statements that although 
he and two other FCC members — 
Commissioners Case and Craven — 
had spent some time one evening 
about a year ago with Donald 
Flamm, operator of WMCA, New 
York, in the Diamond Horseshoe, a 
Gotham theatre restaurant, he knew 
nothing of alleged goings-on in- 
volving women or "drunken brawl". 

Under questioning by Sen. Tobey, 
Commissioner Brown stated that in 
January, 1939, the FCC had grant- 
ed WMCA's application to double 
its power and that during an of- 
ficial trip about 10 weeks after this 
the meeting with Flamm took place. 
He heatedly declared he did not 
remember any such incident as hav- 
ing his glasses knocked off or twist- 
ing a lady's arm. 

Call for Craven 

Charging Mr. Brown with "play- 
ing ducks and drakes with the Com- 
mittee", Sen. Tobey declared, "I 
know the facts and can substantiate 
them." He declared he had gathered 
the facts from witnesses. As he 
prepared to read into the record a 
transcript of the facts as he had 
heard them from the witness, Mr. 
Wheeler observed that no state- 
ments based purely on hearsay 
should be admitted in the record. 
At this Mr. Tobey asked that Com- 
missioner Craven be called. As he 
became more and more outspoken 
in his accusations against Mr. 
Brown's personal character, the 
Commissioner beat with his fist on 
the table and exclaimed, "Mr. 
Chairman, I resent any such state- 
ment by this Senator!" 

Comdr. Craven explained the 
New York incident as "a very 

simple matter". He said the Dia- 
mond Horseshoe was "definitely 
not a hot spot", but a place to 
which he would take his "mother, 
sister, and daughter all at once". 
He explained that Commissioners 
Case, Brown and himself had gone 
there by themselves. Arriving, they 
found Mr. Flamm and his party at 
a table. He invited them to join 
them, but they took another table, 
meantime speaking with other 
friends who happened to be there. 
He stated that he had had "a drink" 
but didn't notice whether others in 
the party did, observing, "I don't 
mind taking a drink with friends". 

Nothing Immoral 

During the evening, he continued, 
Commissioner Brown had intro- 
duced him to a lady, presumably 
one of the Flamm party. At one 
time, he said, he heard a slap and 
saw Commissioner Brown holding 
a lady by the wrist "apparently 
to keep her from attacking him in 
some way". At the time Commis- 
sioner Brown's glasses were lying 
on the floor, he added, explaining 
that he saw nothing immoral or 
obscene in the whole incident. 

When he had concluded. Senator 
Tobey asked committee members to 
give it careful thought in judging 
the character of Commissioner 
Brown. Chairman Wheeler, rising 
from his chair was heard to say 
that such an idea was "pretty 
flimsy", but Mr. Tobey continued 
that it was "reprehensible" to al- 
low such a person to judge in an | 
official capacity the standards of i 
profane, obscene or indecent mat- ' 
ter. Continuing, he charged Mr. 
Brown with "false testimony be- 
yond peradventure" and exclaimed 
that he was "guilty of conduct in 
a public place not becoming a 
gentleman, and certainly not a 
Government official". 

Atlanta Vote | 

As an anti-climax Senator Tobey ^ 
asked Mr. Brown if it were not true 
that the application of James M. 
Cox to purchase radio interests in 
Atlanta had not been granted un- 
usually fast. Commissioner Brown 
said the grant was "speedier than 
usual". He corrected Mr. Tobey's 
observation that Commissioner 
Payne did not participate in the 
Cox proceeding, explaining that he 
did sit "and walked out as the vote 
was being taken". He also admitted, 
under Senator Tobey's questioning, 
that Mr. Cox, in 1920 Democratic 

in the WORLD 


420 Madison Ave. 
New York 

Page 78 • July I, 1940 

BROADCASTING • Broadcast Advertising 

Bulletin Watchers 

PRE-WAR days of 1914, 
with thousands gathered 
about bulletin boards at news- 
paper offices, has its 1940 
counterpart in Omaha. 
Throughout these days crowds 
ranging from 100 to 500 per- 
sons gather around WOW's 
newsroom window on Farnam 
St. to watch and listen to war 
bulletins, posted evei-y 15 
minutes. Down the street, 
about half a block away, simi- 
lar crowds congregate around 
an outdoor speaker estab- 
lished by KOIL. At the time 
Italy declared war Farnam 
St. — Omaha's main thorough- 
fare — was completely blocked, 
with about 2,000 persons on 
the street listening to WOW's 
Foster May casting war news. 

candidate for President on a ticket 
with Franklin D. Roosevelt, had 
recommended his renomination to 
the White House. 

As the heai'ing concluded, Sen. 
Tobey asked Commissioner Brown 
to furnish the committee with a 
record of all of Donald Flamm's 
idealings with the FCC, over and 
^above the license history of WMCA, 
which he had procured earlier from 
the FCC. 

Mr. Colin's Statement 

Following is the statement issued 
June 21 by Mr. Colin: 
I "Charges made by Senator Tobey 
|today with reference to transac- 
itions in 1932 by William S. Paley, 
jpresident of the CBS, and other 
'directors of that company, are 
Ifalse. I acted as counsel for Mr. 
iPaley and the other stockholders 
jof CBS in the 1932 transactions 
land I am personally familiar with 
'all of the facts. Senator Tobey's 
xiharges result either from the de- 
lliberate and malicious intent to 
injure Mr. Paley and his associates, 
and the CBS, or from ignorance of 
the facts and rash statements de- 
spite such ignorance. 

"In 1932 half of the Columbia 
stock, or 63,250 shares, were owned 
by Paramount Publix Corp. and the 
'other half of the stock were owned 
by fewer than 30 individuals. Par- 
lamount decided to sell its half of 
jthe stock and individual stockhold- 
ers of Columbia owning more than 
95% of the other half bought from 
Paramount 49,094 shares of Colum- 
bia stock at $82.21 a share. 

"At the same time and without 
profit to any director, Columbia 
bought for its own treasury the re- 
maining 14,156 shares of Columbia 
|stock at the same price of $82.21 
a share. Senator Tobey is in error 
in stating that the stock at that 
time had a market value of only 

135 radio stations from 
coast to coast now using 


with its daily 
mailed picture service 



P.S. Our new reciprocal plan is 
ivithout cost to station. 

LEAVING for the annual conven- 
tion of the National Assn. of Re- 
tail Grocers in New York, the Cin- 
cinnati contingent got a radio send- 
off at the station. Fred Foster 
(holding mike) interviewed gro- 
cers. Behind him (polo shirt) is 
Herbert Flaig, special events man. 
WLW sent its own crew to the 

$35 a share. At that time the stock 
was not dealt in on any market and 
accordingly it had no market value. 
That the price of $82.21 a share 
paid for the stock by both the indi- 
vidual stockholders for their own 
account and by Columbia for its 
treasury was a fair valuation is 
proven by the fact that, coinci- 
dentally with the purchase from 
Paramount, the individual stock- 
holders were able to resell 24,328 
of the shares they had purchased 
from Paramount to a syndicate of 
third party purchasers at the same 
price of $82.21 a share which the 
stockholders and Columbia had paid 
to Paramount. 

"Two things should be empha- 
sized in connection with the trans- 
action. The first is that neither Mr. 
Paley alone nor in association with 
his directors used a single dollar 
of company funds for their own 
personal benefit. Company funds 
were used to reacquire its own 
stock for its own treasury and the 
wisdom of that acquisition has 
been proven by the fact that the 
stock acquired even at present de- 
preciated market values, is now 
worth many times the price paid 
for it. Secondly, the profit made 
by Mr. Paley and his associates has 
resulted from their efforts on be- 
half of the company and the in- 
crease by reason thereof in the 
value of its stock over the value at 
the time of their original invest- 

Fight Shortwaved 

OIL Co., New York, on June 19 dur- 
ing its regular shortwave program 
to South America on WGEO, Gen- 
eral Electric Co.'s shortwave sta- 
tion in Schenectady, presented an 
interview with Arturo Godoy, South 
American, who fought Joe Louis 
on the following evening in Madi- 
son Square Garden, New Yoi"k. 
Tide Water broadcasts two short- 
wave programs weekly on WGEO 
to promote its lubricants [Broad- 
casting, June 1]. G. M. Basford 
Co., New York, handles the com- 
pany's foreign advertising. The 
Godoy-Louis fight itself was spon- 
sored by Adam Hats on NBC as 
well as on NBC's shortwave sta- 
tions to Latin America, WRCA 
and WNBI. Interviews with Louis 
and Godoy featured the tran- 
scribed Radio Ne^vs Reel on WMCA, 
New York, June 19. 

'Elm Street' Amateur Winners 

WINNERS in the amateur talent con- 
test conducted by the Wander Co., Chi- 
cago, for its MBS Carters of Elm 
Street serial program, are Miss Thel- 
ma Hansen, Lowell, Mass., a demon- 
strator for Canada Dry Ginger Ale, 
and Mrs. Ethel Chase Christide, Eu- 
gene, Ore., a high school teacher. Each 
of the 84 Mutual stations carrying the 
program held its own auditions to find 
one girl between 15 and 25 years of 
age and another of 25 or over. The 
winners will be brought to Chicago, 
all expenses paid, and will i-eceive roles 
specially adapted to their acting abil- 
ity to enact on the program for two 
weeks at $112. .50 per week. Agency 
handling the Wander account is 
Blackett-Sample-Hummert, Chicago. 

JACK PEARCE. engineering super- 
visor of WGN. Chicago, escaped with 
only a slight head injury when his 
car was turned over by a blowoiit en- 
route to the Illinois Republican con- 
vention at Springfield. 

Glenn Miller Is Winner 
Of 'Ballroom' Band Poll 

GLENN MILLER, young orchestra 
leader heard thrice-weekly on CBS 
under sponsorship of Liggett & 
Myers Co. for (I^hesterfield ciga- 
rettes, was named the "Nation's No. 
1 Bandleader" in the annual poll 
conducted by Martin Block for lis- 
teners to the Make Believe Ball- 
room program on WNEW, New 
York. This year the poll was con- 
ducted not only among New York 
listeners, but also in the 20 cities 
in which National Biscuit Co. has 
been sponsoring RCA-Victor rec- 
ords with introductions by Martin 
Block, similar to the Ballrom, since 
Feb. 12. Miller's nearest rival in 
the poll was Tommy Dorsey, with 
Benny Goodman, Sammy Kaye and 
Kay Kyser following in that order. 

In the old days they fired a 
gun from The Citadel in 
Halifax, Nova Scotia to tell 
the time. 

Today the population listens 
to CHNS for the time. 

NOTE: They Still Fire the Gun 
Keeping Up the Old Traditions! 

Traditions, However, Don't Get 
Much Business 

CHNS Does — Try It. 

FAIR VISITORS .make the St. Francis 
your home while in San Francisco! Take 
advantage of the gracious 
service, famous cuisine and 
central location. You'll enjoy 
the Pageant of the 
Pacific more if you 
are at the St.Froncis. 
1000 rooms from $4 




BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 79 

Communication Defense Board Seen 

Proposed Agency Would 
Coordinate Various 
Industry Work 

{Continued from page 9) 

chairmanship appointment, it is 
indicated, with the military and 
naval establisments presumably of 
the opinion that a military man and 
not a civilian should head the or- 
ganization. Even before Mr. Fly be- 
gan whipping into action on all 
fronts, plans had been drawn for 
eventual creation of such a board. 

Apropos the $1,600,000 personnel- 
monitoring expansion program 
(which has not been announced as 
such), the FCC stated that effec- 
tive policing of communications un- 
der the coordinated national defense 
program necessitated the augment- 
ing of the present field force of less 
than 200 men. The plan is perhaps 
to quadi-uple the personnel and to 
purchase additional fixed monitor- 
ing stations as well as new bases 
of operation for mobile units. 

24-Hour Surveillance 

The Commission said a 24-hour 
surveillance of all communication 
channels will be undertaken, includ- 
ing broadcasting. Present monitor- 
ing facilities will be supplemented 
with ten primary longe-range direc- 
tion finders, to determine the bear- 
ings of unauthorized or otherwise 
suspicious communications. The mo- 
bile equipment, including direction- 
finding aparatus, traces the origin 
of these transmissions. 

The vastly expanded monitoring 
operations, to be provided for with 
national defense appropriations, 
supplements other actions of the 
FCC, including tightening up on 
amateurs and ship operators, fing- 
erprinting of more than 100,000 li- 
censed operators as part of the 
proof-of -citizenship quest, watching 
of radiotelegraph and radiotele- 
phone circuits for superfluous signs 
and translating of foreign-language 
broadcast material. 

Even the checking of diathermy 
machines and other high frequency 
apparatus used for medical pur- 
poses, to ascertain they are not be- 
ing converted into transmitters for 
subversive purposes, is planned. 
The FCC proposes also to keep tab 
on transmitters in stock or store- 
rooms to make sure they are not 
being used. The additional person- 
nel, to supplement the field force 
in more than a score of cities, will 
be supplied through the Civil Serv- 
ice rolls or by special examination 
under civil service. 

In explaining the overall plans, 
Mr. Fly emphasized that the idea 
is to maintain "normal operations". 
He said it would be "tragic" if 
operations were disturbed. The po- 
sition of the FCC, he inferred, 
would be that of protecting, so far 
as consistent with military require- 
ments, the status of industries un- 
der is licensing jurisdiction. He 
called for a "balanced perspective", 
and again scouted "alarmist" re- 
ports of Government absorption of 
private industry operations. 

Further measures to nip pos- 

sible "Fifth Column" activities in 
communications generally are being 
taken by the FCC. Moreover, there 
were indications in the Senate that 
legislation might be enacted to ban 
foreign holdings in any licensee 
company, whatever its nature, as 
against the existing provision per- 
mitting not more than one-fifth of 
the directors of a corporation to be 

Citizenship Proof 

The FCC, in perhaps its most 
spectacular move since the war 
emergency began, has issued orders 
requiring citizenship proof and 
fingerprints from the some 100,000 
licensed operators, both commercial 
and amateur, while at the same 
time planning expansion of radio 
monitoring operations throughout 
the country. On June 18, the FCC 
issued its regulations requiring the 
fingerprinting and proof of citizen- 
ship for all licensed operators, to 
be returnable Aug. 15. These must 
be certified by Federal, state or 
local officials, the Department of 
Justice or the FCC field offices. 

The June 18 action covering 
proof of citizenship and fingerprint- 
ing will apply to all licensed broad- 
cast station operators, numbered 
among the 9,700 holding radiotele- 
phone operating permits. In addi- 
tion there are 55,000 amateurs, 
84,000 radio telegraph licensees, 
and 36,000 holders of restricted li- 
censes who must provide proof of 
citizenship, fingerprints, photo- 
graphs, information about citizen- 
ship or nationality of the appli- 
cant's immediate family, and 
whether the operator has had serv- 
ice with the American military or 
naval establishments or has been in 
the service of any foreign govern- 

This latter action was preceded 
June 14 by a warning by the FCC 
to all commercial operators to ad- 
here to the strict letter of the law 

prohibiting superfluous and per- 
sonal "chatter" and unidentified 
communications by radio. Similar 
warning had been given to ship ra- 
dio operators June 10. 

Foreign language programs still 
are causing considerable concern in 
official circles. In some quarters a 
summary ban on foreign language 
news commentaries is favored. But 
another school of thought believes 
such action might lead to unrest 
among foreign elements who do not 
understand English and thereby 
provoke undesirable activity. Yet 
another group is inclined toward 
support of a plan whereby all for- 
eign language news commentaries 
would be interpreted from English 
to the native tongue and then tran- 
scribed, thereby avoiding any possi- 
bility of ad libbing. 

International broadcast stations 
likewise present a serious problem, 
particularly in the light of the 
propaganda being transmitted to 
South America by Nazi stations, 
beamed for that service. Because of 
the censorship furor provoked when 
the FCC sought to require trans- 
mission of "cultural" programs to 
Latin American countries about a 
year ago, this issue is being han- 
dled rather gingerly. Nevertheless, 
it is not unreasonable to expect 
that the Government — perhaps 
through the State Department — 
will seek to have international sta- 
tion licensees transmit programs 
geared to offset insidious propa- 
ganda from abroad. 

Two Plans Mulled 

At this writing, aside from the 
Defense Committee plan, there ap- 
pear to be two separate plans for 
communications control, in the 
event of declaration of a national 
emergency or of our involvement. 
What might be described as "Prem- 
ise A" is based on collaboration 
with the broadcasting industry 
down the line, with perhaps some 

EQUIPMENT of this type is used 
by the FCC in monitoring the air. 
A typical monitoring station 
(above), of which there are six, in- 
cludes a standard of frequency, in- 
terpolation equipment, receivers, 
recorders and oscillographs, meas- 
uring from 100 kc. to 100 mc. The 
Commission has 42 autos like this 
one for use in field service. 

supervising director designated to 
coordinate operations under the 
projected general board. 

"Premise B" — the more drastic 
plan — would be invoked only if 
"Premise A" failed. The latter 
might involve taking over of all 
actual broadcast operations by a 
Government agency but, it is em- 
phatically stated, even that plan 
does not involve a ban on commer- 
cial operation. It would simply 
mean, as now outlined, rigid super- 
vision of all program operations by 
Government personnel. 

It readily can be understood why 
the Government does not propose 
to interfere with commercial broad- 
casting. If that were done, vast ap- 
propriations would be required to 
program and maintain stations, 
aside from reimbursing licensees 
under the "due process" principles. 
Moreover, since one of the funda- 
mental factors in the planning is 
that of maintaining public morale 
and keeping the people posted, a 
minimum upsetting of established 
broadcast operations, so far as the 
listener is concerned, is definitely 
the objective. 

Can't Stop Listening 

In appraising the broadcasting 
propaganda problem, the Govern- 
ment is faced with several difficult 
situations. Control of incoming 
broadcasts from abroad is perhaps 
the most serious. They cannot be 
controlled unless a ban on listening 
to foreign shortwave stations is im- 

On programs originated domesti- 
cally, no serious problem is fore- 
seen (save foreign language and in- 
ternational networks) where broad- 
casting is concerned. Officials also 
are pondering the question of local 
broadcasting, where stations are 
solely on their own, picking up news 
services and local speakers. How 
such operations can be supervised 
without placement of "supervisors" 
in each station is being discussed. 

It is clear that Government of- 
ficials appreciate the "show psy- 
chology" of radio. They do not want 
to change the radio fare any more 
than may be necessary. Above all, 
they want to maintain the relation- 
ship between station and sponsors. 

Personnel Setup 

Many inquiries have reached 
Government departments, particu- 
larly the military, regarding per- 
sonnel assignments in event of war. 
Insofar as broadcasting is con- 
cerned, it is likely the first step, 
under a declared national emer- 
gency, will be to operate under civil 
status, except for the top Govern- 
ment official. The second phase 
might involve transfer of executives 
from civil to military reserve 
status. In the latter connection, it 
is understood the military depart- 
ments have cataloged perhaps all 
individuals in radio, keying them 
for particular assignments in time 
of war emergency. 

Thought also has been given to 
the suggestion that all manufactur- 
ers of transmitting equipment be 
required to register with the Gov- 
ernment the serial number of all 
transmitters sold, whatever their 
nature. The FCC then would be in 
a position to check accurately use 
of unlicensed transmitters, without 
the necessity of actually catching 
the outlaw redhanded". 

Page 80 • July J, 1940 

BROADCASTING • Broadcast Advertising 

Armistice BriDgs 
Dramatic Pickups 

Networks Lose Contact With 

Their Personnel in France 

WITH the silencing June 20 of the 
last available French shortwave 
transmitter by the advance of the 
Nazi army, American radio pick- 
ups from abroad now originate 
chiefly from London, Berlin and 
Rome, the Italian capital replacing 
the spot formerly filled with news 
from Paris. 

Last broadcasts from France 
came June 19 from Bordeaux, fea- 
turing a description of an air raid 
by William Humphries and Helen 
Hiett, who had spent several pre- 
ceding hours in a coal bin while 
bombs fell. 

End of radio communications 
from France marked an end of all 
direct contact with that country. 
For several days prior to June 19 
CBS had turned over its facilities 
to United Press, whose correspon- 
dent, M. S. Handler, put his stor- 
ies on the air following the broad- 
casts of Eric Sevareid to America. 
The Handler stories were not 
broadcast in this country, but were 
taken down from the shortwaves by 
the CBS listening post and sent to 
the UP office for publication. 

Shutdown of communications al- 
so meant loss of contact between 
network headquarters in New York 
and their correspondents in France. 

CBS believes that Sevareid and 
Edmund Taylor, its two main rep- 
resentatives in France, are on their 
way to America. 

NBC believes its Paris personnel 
are still in Bordeaux, where all ra- 
dio and news men had gone with 
the government. Mutual's corres- 
pondents, Waverly Root and Victor 
Lusinchi, with their wives and 
Root's infant daughter, were at- 
tempting to cross the border to 
reach either Madrid or Lisbon, 
where the women and child might 
get transportation to the U. S. 

Probably the most dramatic 
European broadcasts of recent days 
were those from Compiegne on the 
afternoons of June 21 and 22, when 
William L. Shirer of CBS and Wil- 
liam C. Kerker of NBC broadcast 
joint descriptions of the meeting of 
French and German plenipotenti- 
aries in the historic railway car in 
which, nearly 22 years before, Ger- 
many had made peace with the Al- 
lies, and of the signing of the pres- 
ent armistice with France accept- 
ing the terms of Hitler. The two 
reports were broadcast by the com- 
bined CBS and NBC networks. 


JOSEPH H. HOLMES Jr., spot time- 
buyer of Young & Rubieam, New York, 
on July 1 transfers to the agency's re- 
search department. Frank Coulter Jr., 
formerly time-buyer of N. W. Ayer & 
Son. Philadelphia, joins the time-buy- 
ing stalf. 

STEVENS JACKSON, formerly of 
Benton & Bowles, New York, on July 
1 joins the sales staff of WMCA, New 

T. J. CARROLL, formerly of WJW, 
Akron, O., has been appointed com- 
mercial manager of WCMI, Ashland, 
Ky. William R. Holt, WCMI business 
manager, late in May married Louise 

G. RICHARD SWIFT, director of the 
Morning Almanac program on WABC, 
New York, and with CBS since 1932 
in various departments, has been 
placed in charge of studio operations 
of WABC in addition to his present 
duties as director. 

FRANK McINTYRE. formerly of 
KTSM, El Paso, Tex., has joined 
KGVO, Missoula, Mont., as chief an- 

JACK BURNETT, commercial man- 
ager of KGVO, Missoula, Mont., is 
the father of a girl born June 19. 

writer of -J. Walter Thompson Co. 
on the NBC Kraft Music Hall, spon- 
sored by Kraft Cheese Corp., having 
recovered from a nervous breakdown, 
has returned to his assignment. Eddie 
Helwick and Stanley Quinn handled 
the assignment for three weeks during 
his absence. 

ROGER COMBS or Erwin, Wasey & 
Co., New York, on June 27 was guest 
speaker on the weekly Men Behind the 
Ads program on WOV, New York. 
His subject was "What Advertising 
has Done for the Aviation Industry". 

last three years program production 
manager of KLZ, Denver, on July 1 
joined WLW, Cincinnati, as assistant 
to George C, Biggar, WLW program 
director. He will devote most of his 
time to developing new programs and 

BILL KENT, formerly of WMFF, 
WDBV, Waterbury, and WSLB, Og- 
denburg, has rejoined the announcing 
staff of WMFF. 

JACK SIMPSON, account executive 
of Stone-Stevens-Howcott-Halsey, New 
Orleans agency, recently married Mary 
Alice Buist, conductor of Assistant 
Eouseivife on WWL, New Orleans. 

ROBERT B. RAINS, who recently 
resigned as vice-president of Headley- 
Reed Co., station representatives, has 
joined the sales staff of WJR. Detroit. 
A 1931 graduate of the University of 
Virginia, Mr. Rains' first job was with 
Cities Service and he entered radio in 
1937 when he took charge of the De- 
troit oflBce of the Kelly-Smith Co. 

WICK CRIDER of the radio publicity 
department of J. Walter Thompson 
Co., New York, on .lune 29 married 
Frances Nalle, model and radio act- 
ress, at the Little Church Around the 
Corner, New York. 

PAUL THORNTON, assistant state 
supervisor of music in the Louisiana 
department of education, has joined 
the educational department of RCA 
Mfg. Co., Camden, N. J., to coordinate 
that department's music activities with 
the wholesale distributors of RCA 
products and with state music super- 

JACK HEAKE, formerly of Philco 
Radio & Television Corp., and Charles 
Grosser, of RCA, have joined the engi- 
neering staff of WiP, Philadelphia. 

CHIEF "Buller" of the Broadcast- 
ers Bull Sessions in New York for 
1940-41 is Arthur Sinsheimer, radio 
director of Peck Adv. Agency, New 
York. He was unanimously elected 
president of the rapidly growing 
radio luncheon club. Name of the 
organization may be changed to 
"Radio Executives Club of New 

KWK at Convention 

KWK, St. Louis, provided its own 
version of GOP convention activi- 
ties during the Philadelphia ses- 
sion, sending Leland L. Chesley, 
news editor, to 
cover the proceed- 
ings. Chesley is 
said to be the 
only newspaper- 
men ever to inter- 
view John Dillin- 
ger, former No. 1 
public enemy. He 
has been KWK 
news editor for 
more than two 
Mr. Chesley years. He founded 
the Cooperative Employment Coun- 
cil, clearing house between jobless 
and large employers in the St. 
Louis area. Chesley's convention 
news was carried on Ray Dady's 
Sidelights on the News. 

New Tennessee Local 

PLANS for the new WKPT, local in 
Kingsport, Tenn., authorized Febru- 
ary 13 to operate with 250 watts full- 
time on 1370 kc. to go on the air 
July 15, have been announced by W. 
Harold Gray, newly appointed station 
director, who formerly was assistant 
manager of WBIG, Greensboro, N, C. 
Harman L. Moseley, formerly of 
is to be commercial manager, and Guy 
Beard, previously with WWNC, will 
be chief engineer. Other personnel se- 
lected includes : John Stinson, formerly 
of WJR, production ; Bob Poole, chief 
announcer ; Charles Chrismon, chief 
control operator ; George Harvard and 
Al Webb, engineers ; Jay Caldwell, an- 
nouncer ; Nancy Mosley, continuity. 
Transmitter and studios will be West- 
ern Electric equipped throughout with 
a 360-foot Truscon tower. First com- 
mercial program following the in- 
augural broadcast will be sponsored by 
the Studebaker Corp. through its lo- 
cal agency. 

Higgins Hockey Chief 

GEORGE HIGGINS, sports com- 
mentator of WTCN, Minneapolis, 
on June 23 was elected president 
and treasurer of the American 
Hockey Assn. at a meeting of the 
league in St. Paul. He was elected 
upon resignation of Bill Grant, of 
Kansas City, who had held the 
presidency for 13 years. Higgins 
also is president of the American 
Assn. of Baseball Broadcasters and 
a past president of the Northwest 
Umpires Assn. For more than 10 
years he has officiated at Midwest 
football and basketball grames, 
both high school and Big Ten. 

CBS 'Sport Network' 

CBS is organizing all its sport report- 
ers into a "sport news network" to 
furnish Ted Husing with up-to-the- 
minute news of national sports hap- 
penings for presentation on Sports- 
Time, quarter-hour Sunday evening 
series, which started June 17 on 
WABC, New York, and later will be 
extended to the CBS network. The 
"sport network" is similar to the CBS 
"farm-news network" which furnishes 
Charles Stookey, CBS' director of 
agricultural activities, with news for 
his Columbia's Country Journal. Hus- 
ing discusses late sports news from all 
sections of the country and interviews 
sports personalities on the programs. 

"Information Please" Offered 

NBC Artists Service, which represents 
the NBC-Blue Information Please 
program, and Dan Golenpaul, owner 
of the rights to the program, are offer- 
ing the show to agencies for new spon- 
sorship this fall after the expiration 
Nov. 15 of the contract with Canada 
Dry Ginger Ale, present sponsor. No 
reason for the move nor details were 
forthcoming from Mr. Golenpaul, who 
is understood to be offering the show 
for $8, .500 per week. Agency handling 
the Canada Dry account is J. M. 
Mathes, New York. 


In bowling you 
c an't beat a 
"strike" ... In 
Philadelphia you 
can't beat WPEN 
for coverage in a 
great buying- 
minded market. 
WPEN oHers you 
the opportunity to 
increase your sell- 
ing score — start 
making "strikes" 


Western Electric 


BROADCASTING • Broadcast Advertising 

July I, 1940 . Page 81 

WQXR Signs AFM Pact 
WQXR, Xew York, has signed a con- 
tract with Local 802 of the AFM es- 
tablishing a six-man house orchestra 
to play classical music for broadcast 
six times weekly. The contract, effec- 
tive July 1, continues until March 1, 
1941, after which it calls for a ten- 
man orchestra until March 31, 1942. 

Western Electric 


Philip Morris Test 

PHILIP MORRIS & Co., New York, 
on July 11 will start a test cam- 
paign to promote the new long Dun- 
hill Majors cigarettes using Name 
Three, quiz program formei-ly spon- 
sored by the company on MBS for 
Philip Morris cigarettes, on WOR, 
Newark, Thursdays, 8:30-9 p. m. 
More stations may be added before 
the original 26-week contract ex- 
pires, according to Biow Co., New 
York, the agency, if the test proves 
successful after the first few weeks. 
No m.c. for the program has been 
selected as yet. 

Spots for Miisterole 

MUSTEROLE Co., Cleveland, 
which sponsored Carsori Robinson's 
Buckeroos on NBC-Blue last winter, 
on Oct. 1 will start a spot campaign 
for its seasonal cold-cure product 
using about 75 stations in major 
markets throughout the country. 
Both 50 and 100-word announce- 
ments and chain breaks are under 
consideration and the station list 
has not yet been announced. Erwin, 
Wasey & Co., New York, handles 
the account. 

Jansky & Bailey 

An Organization of 
Qualified Radio Engineers 
Dedicated to the 

National Press Bldg., Wash., D. C. 


Radio Engineers 
National Press Bldg. Nat. 4048 
Washington, D. C. 

There is no substitute for experience 


Consulting Radio Engineer 

982 National Press Bldg. 
Washington, D. C. 


Consulting Radio Engineer 
Phone: Montclair (N.J.) 2-7859 


Consulting Radio Engineer 

Specializing in Broadcast and 
Allocation Engineering 

Earle Building, Washington, D. 
Telephone NAtional 7757 


Consulting Radio Engineers 

Munsey Bldg. District 8456 

Washington, D. C. 


Consulting Radio Engineer 



Consulting Radio Engineer 
Highland Park Village 
Dallas, Texas 

Martin V. Kiebert, Jr. 

Qorisuldng T^adio Engineer 
associated with Jansky & Bailey 
Russ Bldg., San Francisco, Cal. 

Frequency Measuring 




R.C.A. Communications, Inc. 
66 Broad St., New York, N. Y. 

Empire State Bdg. 

An Accounting Service 
Particularly Adapted to Radio 

Radio Engineering Consultants 
Frequency Monitoring 

Commercial Radio Equip. Co. 

7134 Main Street, Kansas City, Mo. 

Branch office, Crossroads of the World 
(Hollywood, Cal. 

Luckie8 Spots Deferred 

York, reports that it has "post- 
poned indefinitely" the contem- 
plated national expansion of the 
current eastern spot announcement 
campaign for Lucky Strikes 
[Broadcasting, June 15]. The New 
York section of the campaign on 
nine stations was renewed June 14. 
Lord & Thomas, New York, handles 
the account. 

Emerson Boost 

EMERSON RADIO & Phonograph 
Corp., New York, has announced a 
50% increase in its advertising ap- 
propriation for 1941. According to 
Buchanan & Co., New York, agency 
handling the account, plans are 
still under consideration for a net- 
work campaign for Emerson radios 
featuring a news commentator, as 
yet unselected. 


... is hereby given that 
the Radio Station Sales 
Company is not bound by 
or responsible for any 
contracts, checks or other 
obligations signed by 
LEON KIRBY either per- 
sonally or in the name of 
this company. 

The Radio Station Sales 

Edwin M. S pence 

Help Wanted and Situations Wanted, 7c per word. All other classi- 
fications, 1 2c per word. Bold face listings, double. BOLD FACE CAPS, 
triple. Minimum charge $1.00. Payable in advance. Count three words 
for box oddress. Forms close 10th and 25th of month preceding issues. 

Help Wanted 

Wanted — partner for minority or majority 
owner in good station. Box A866, Broad- 

Combination Licensed Operator-Announcer 

— must be good announcer. Box A855, 

Program Director-Office Manager — must be 
thoroughly experienced and capable. Box 
A856, Broadcasting. 

Employees — Let us help you get a position 
through our National Radio Employment 
Bureau. Paramount Distributors. Box 
864. Denver. Colo. 

Two combination Announcer - Operators, 

one sports experience. Good advancement 
opportunity. Send photo, transcription, 
references. Box A863, Broadcasting. 

High Salaried Positions — New method cre- 
ates marvellous opportunities. Best sta- 
tions. Small cost. Write. Personal Pro- 
motion Service, 3 Crandall, Binghamton, 
N. Y. 

Situations Wanted 

Newscaster- -expei'ienced. Writes own news, 
clear and without bias. Distinctive voice. 
East or Midwest. Box A862, Broadcast- 

Radio School Graduate — with first class 
telephone and second class telegraph li- 
censes. Box A864, Broadcasting. 

Continuity Writer — experienced, university 
graduate, announces. Writes, edits news. 
Salary secondary. Box A861, BROADCAST- 

YOUNG WOMAN — director, announcer, 
writer. Program ideas. Selling experi- 
ence. Connect with progressive station, 
any capacity. Box A852, Broadcasting. 


there a store in your town looking for an 
experienced young woman to put over 
its radio advertising ? References. Box 
A850, Broadcasting. 

Salesman — now employed Columbia 1 kw. 
station. Successful record and references 
available. Commission or percentage 
against draw. Thirty-one years and mar- 
ried. Box A860, Broadcasting. 

Salesman or Commercial Manager — trained 
radio and newspaper advertising. Em- 
ployed. Single. Age 27. Start ,$35.00 week. 
Unencumbered. North Central States. Box 
A853, Broadcasting. 

Situations Wanted (Continued) 

News Editor — young man with ideas, 
equipped to handle publicity, continuity. 
College major in journalism, newspaper 
experience and one year's experience 
editing news for radio. Box A857, 

ENGINEER — 28. 7 years experience ; net- 
work, transmitter, control-operator, main- 
tenance, installation, recording. First 
Class Telephone. Available immediately. 
Box A851, Broadcasting. 

Engineer Desires Change — employed last 
two years at studios and transmitter of 
kw station. Radio servicing experience. 
Up on frequency modulation. References 
on request. Box A854, Broadcasting. 

Announcer-Newscaster — can also edit news. 
Young, talented, capable. Have been 
thoroughly trained and now wish the ex- 
perience. Transcription and myself avail- 
able anytime, anywhere. Box A858, 

Continuity, production, sales production, 
ideas. Five years exceptional radio ex- 
perience. Write, produce selling copy, all 
types programs. Past three years at out- 
standing Midwest regional. Best refer- 
ences. Box A859, Broadcasting. 

Employers — We have experienced radio em- 
ployees in every section of the United 
States. Let us submit summaries of quali- 
fied applicants whose references have 
been verified. No cost to you through Na- 
tional Radio Employment Bureau. Box 
864, Denver, Colo. 

Advertising-Promotion — Now writing, pro- 
ducing successful network program. Ex- 
perience as station program director, 
head of own agency specializing in ra- 
dio, radio director all types of campaign. 
Proved ability to create and carry ideas 
through and to coordinate efforts with 
others. Excellent references. 35 years old. 
Box A865, Broadcasting. 

Wanted to Buy 

Late Model RCA or WE 1 kw. Transmitter. 
Must be in good condition. Box A867, 

For Sale 

FOR IMMEDIATE SALE— 10 kw. broad- 
cast transmitter with excellent record of 
performance. Transmitter recently taken 
out of service and ready for dismantling 
and crating. Airmail inquiries to Box 
A868, Broadcasting. 

Page 82 • July i, 1940 

BROADCASTING • Broadcast Advertising 


PROTEST against the June 4 
change in FCC rules requii'ing 
broadcast stations to operate two- 
thirds of their total authorized 
hours between 6 a.m. and 6 p.m. 
and midnight, was filed with the 
FCC June 27 by National Inde- 
pendent Broadcasters. 

Andrew W. Bennett, NIB coun- 
sel, contended that the June 4 
amendment will work substantial 
hardship on about 100 fulltime lo- 
cals in small communities where a 
large portion of the population re- 
tires at an early hour. 

The rule as amended requires a 
minimum operating schedule each 
night except Sunday at least until 
10 p.m., Mr. Bennett asserted. He 
said that practically all of the sta- 
tions in this category find they can 
best serve their communities by op- 
erating fulltime from 6 a.m. to 
6 p.m., but many in the smaller 
cities and more sparsely settled 
areas close down for the night at 
8 or 9 p.m., thus operating more 
than the two-thirds requirement. 
Yet, he declared, under the amend- 
ed rules they must either reduce 
the "much needed daytime opera- 
tion or increase their operating ex- 
pense beyond that which present in- 
come can absorb." 

THE human and material resources 
of the United States now being 
marshalled in a vast defense pro- 
gram will be dramatized on NBC- 
Blue in a series titled This Our 
America, starting July 3, and pre- 
sented in cooperation with the Na- 
tional Resources Planning Board. 



L. A. Scale Stands 

LOS ANGELES Musicians Mutual 
Protective Assn., Local 47, AFM, 
has abandoned plans to increase 
its radio performance scale and in- 
dications are that the present wage 
list will continue at least until 
woi'ld-wide conditions are improved. 
Local 47 executives have been con- 
ferring with Southern California 
radio executives for several months 
and in one or two instances had 
worked out higher compensation 
for radio musicians, particularly as 
applying to network stations. Board 
executives, however, have been luke- 
warm to the scale increase and from 
all indications there will be no 
further attempt at this time to 
secure additional compensation for 
union members employed by local 
stations. Union donated the full 
services of its membership to the 
special Red Cross broadcast of 
June 22, which was staged under 
auspices of the Southern California 
Broadcasters Assn. 

WBAL Salesmen Elect Peard 
Sales Manager 

AFRA Agent Ruling 

AMERICAN Federation of Radio 
Artists, planning to all West 
Coast radio talent agencies and brokers, 
has notified its membership that no 
new contracts can be entered into 
with agents after Aug. 15 when the 
organization plans to put the pact into 
effect. Hollywood members were noti- 
fied in mid-June to file current agent 
contracts with AFRA. deadline being 
set at June 1.5. Copies of all future 
contracts, it was said, must be filed 
within one week after being signed. 
Ruling, now in effect, provides that no 
member can make a contract unless it 
stipulates that the agent will agree, 
in writing, to abide by any AFRA 
regulation. It further states that the 
agent will attempt to .secure a license 
within 30 days after AFRA sets up 
its licensing plan. In the event the 
agent fails to agree to this stipulation, 
the contract must specify that it be- 
comes void. AFRA states. 

Corwin to Hollywood 

NORMAN CORWIN. CBS writer-di- 
rector, on .lune 19 left for Hollywood 
to assist in the preparation of the 
RKO picture "Two on an Island." and 
to handle some CBS Coast radio pro- 
5 ductions this summer. CBS also an- 
nounced that "The Plot to Overthrow 
Christmas", written by Mr. Corwin 
for broadcast on Words Without 
Music, CBS sustaining series, on 
Christmas Day, 1938, will be pub- 
lished this fall in a special limited 
'edition by the Peter Pauper Press. 
Two other Corwin dramas have also 
been issued in book form, "They Fly 
Through the Air With the Greatest of 
Base," and '"Seems Radio Is Here 
to Stay." 


Last year a certain firm (name on request) saved $348 
on telegrams by having Postal Telegraph survey tele- 
graph costs! Let this free telegraph cost analysis work 
for you. It uncovers huge waste, and provides easy-to- 
follow plan to stop it! 

For information about free telegraph cost analysis 
— wire collect: J. J. O'Donnell, Postal Telegraph, 
253 Broadway, N. Y. C. No obligation. 

THE UNUSUAL procedure of per- 
mitting his sales staff to elect their 
own "boss" was followed by Harold 
Burke, manager and commercial 
manager of 
WBAL, who has 
announced that 
Leslie H. Peard 
Jr. has been 
named the sta- 
tion's sales man- 
ager, effective 
July 1. Mr. Peard 
has been a mem- 
ber of the WBAL 
sales staff since ]y|^ Peard 

Deciding to relieve himself of the 
duties of commercial manager and 
to promote one of the station's 
salesmen to the post, Mr. Burke 
called in salesmen Peard, R. C. 
Embry, James Kennedy and Chaun- 
cy Brooks and told them he would 
be willing to accept any one of 
them for the job. Peard was the 
unanimous choice of the other 

A native Baltimorean, Peard was 
educated in the local schools and 
at Princeton. After leaving college 
he served 2V2 years on the promo- 
tion staff of WFBR. Then he joined 
the advertising departments of 
Gunther Brewing Co. and McCor- 
mick & Co., Baltimore spice whole- 
salers, before joining WBAL. He is 
the originator of the Treasure 
Hunt program idea introduced on 
WBAL and then sponsored on vari- 
ous stations by American Tobacco 
Co. and other advertisers. He also 
originated the plan of displaying 
WBAL's newsroom in actual oper- 
ation in downtown store windows, 
which has been done since 1938 and 
which many other stations have 

Cummer's Plans 

0., which last April was purchased 
by Sterling Products Co., New 
York [Broadcasting, April 1], on 
July 24 is planning to replace its 
What Woidd You Have Done? quiz 
program with a dramatic series 
titled Metropolitan Airport on 
NBC-Blue, Wednesdays, 8:30-9 p.m. 
Also effective July 24, Young & 
Rubicam, New York, has been ap- 
pointed to handle advertising for 
Cummer Products for both Ener- 
gine and Molle shaving cream, it 
is understood. The new program 
would be heard in the interests of 
Energine, while the Molle program 
on NBC-Red, Battle of the Sexes, 
would continue Tuesdays, 9-9:30 
p. m. 

The ONLY Riiio 
or greater power 
wHhii 75 miles of 
Sioux City 


STRIKING directly at the firm's 
radio advertising continuities as 
well as its advertising in other 
media, the Federal Trade Commis- 
sion in early June issued an order 
against Lady Esther Ltd., Chicago 
cosmetic manufacturer and heavy 
user of radio time, banning certain 
representations for Lady Esther 
cleansing cream. The order, ban- 
ning 24 separate representations 
for the product, was regarded as a 
virtual "bible" for all future per- 
missible claims for such products. 
Lady Esther at present sponsors 
Guy Lombardo in the Lady Esther 
Serenade on CBS. For several pre- 
vious years the company sponsored 
Wayne King on NBC. 

The FTC on June 27 announced 
acceptance of stipulations from 
Peter Paul Inc., Naugatuck, Conn., 
and Platt-Forbes Agency, New 
York, in which each agreed to dis- 
continue certain representations 
in advertising for Ten Crown Char- 
coal Gum, advertised via radio. 

Other stipulations accepted in 
late June include: Detrola Corp., 
Detroit radio and camera manu- 
facturer, agreeing to cease certain 
representations for the Detrola can- 
did camera; O'Dea, Sheldon & Can- 
aday. New York advertising agency, 
agreeing to cease certain represen- 
tations in advertising for Hires R- 
J Root Beer; Editors & Publishers 
Service Co., New York, agreeing to 
discontinue certain representations 
for its slogan service. The FCC has 
issued a complaint against R. E. 
Engineers, Cincinnati, alleging mis- 
representation of an "Add-A-Tube" 
device purported to give longer life 
to radio tubes and improve recep- 

In hospitality, charm and 
dignity as v/ell as service 
and cuisine, the Hoy-Adams 
House perpetuates these two 
great names. An ideal loca- 
tion, directly opposite the 
White House, overlooking 
beautiful LaFayette Park. 
Write for free "Guide to 

From '3." Single *5. Doubt* 

'^xnnji^ttdji S^Lt SxxiditicntJ 

ToBtal Telcgvapb 

BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 83 



Decisions . . . 

JUNE 14 

WHBU, Anderson, Ind. — Granted license 
new trans., change antenna. 

KWK, St. Louis — Granted change in ap- 
plic. CP, asking different facilities. 

WHIP, Hammond, Ind. — Granted con- 
tinuance hearing re applic. change hours. 

JUNE 18 

KTRB, Modesto, Cal. — Granted voluntary 
assignment license to KTRB Bcstg. Co. 

KFH, Wichita — Granted CP increase N 
to 5 kw directional N. 

WMAN, Mansfield, O. — Granted transfer 
control to Monroe F. Rubin. 

WNLC, New London, Conn. — Granted 
CP increase to 260 w N & D, new trans. 
■ KDB, Santa Barbara, Cal. — Granted mod. 
license N to 250 w. 

KFDA, Amarillo, Tex.— Granted trans- 
fer control to J. L. Nunn. 

NEW, Western Bcstg. Co. of Wyoming, 
Cheyenne — Granted CP 1370 kc 250 w unl. 

Sallows, Alliance, Neb., CP 1210 kc 100- 
250 w unl., in conjunction applications of 
Paul R. Heitmeyer and Frontier Bcstg. 
Co.. both of Cheyenne. 

la., dismissed petition for reconsideration 
and further hearing re applic. Telegraph 
Herald for new station, which was granted 
7-2-37 ; Jansky & Bailey, Georgetown, D. C, 
cancelled mod. license re frequency ; Con- 
gress Square Hotel, denied hearing re ap- 
plic. Thompson L. Gurnsey and Congress 
Square Hotel Co. for consent transfer con- 
trol of Maine Bcstg. Corp., license WLBZ, 
dismissed 3-22-40. 

NEW. Albermarle Bcstg. Station. Alber- 
marle, N. C. — Adopted as final proposed - 
findings denying CP 1370 kc 100 w D. 

NEW. Radio Voice of Springfield, Spring- 
field. Ohio. — Adopted as final proposed 
findings granting CP 1310 kc iOO w unJ. 

JUNE 19 

NEW, Radio Voice of Springfield, Spring- 
field, O. — Adopted final order granting CP 
1310 kc 100 w unl. 

NEW. Albemarle Bcstg. Station, Albe- 
marle. N. C. — Adopted final order denying 
CP 1370 kc 100 w D. 

KVOS, Bellingham, Wash. — Scheduled for 
oral argument 7-11-40 on proposed findings 
re Bellingham Bcstg. Co. and KVOS applic. 
for renewal. 

KSAM, Huntsville, Tex. — Proposed find- 
ings for revocation of license. 

JUNE 20 

WSVS, Buffalo — Granted mod. license 
change name to Board of Education, City 
of Buffalo. 

JUNE 21 

KFRC, San Francisco — Granted license 
increase to 5 kw unl. 

WKIP, Poughkeepsie, N. Y. — Granted 
license new station 1420 kc 250 w unl. 

WREN, Lawrence, Kan. — Proposed find- 
ings for denial of applic. to move to 
Kansas City. 

JUNE 24 

WAAB, Boston ; Mayflower Bcstg. Corp., 
Boston — Set for hearing 7-18-40 proposed 
findings of fact re applic. Mayflower Bcstg. 
Corp. for new station 1410 kc. 500 w-1 kw 
unl., asking WAAB facilities ; and applic. 
Yankee Network for renewal WAAB license. 

JUNE 25 

WCBD, Chicago — Denied petition rehear- 
ing grant 5-8-40 to KFUO of mod. license 
to 830 kc 1 kw LS and increase to 5 kw 
Class II. (WCBD applic. change to 830 kc 
5 kw D scheduled for hearing.) 

WLEU, Erie, Pa. — Denied rehearing on 
grant of CP to Presque Isle Bcstg. Co. for 
new station in Erie. 

WAAT, Jersey City — Granted CP new 
trans., increase to 1 kw unl. directional N, 
move trans. 

WAVE, Louisville — Granted CP increase 
to 5 kw, new trans., move trans., directional 
N & D. 

WCSH, Portland, Me. — Granted CP in- 
crease to 5 kw directional N & D. 

WDAY, Fargo, N. D.— Granted CP in- 
crease N to 5 kw directional. 

NEW, Textile Bcstg. Co., Greenville, S. C. 
— Granted CP 1500 kc 250 w unl. 

WJW, Akron — Granted consent transfer 
control to William M. O'Neil. 

WWAE, Hammond, Ind. — Granted con- 
sent assign license to 0. E. Richardson and 
Fred L. Adair. 

KGBX, Springfield. Mo. — Granted CP new 
trans., increase to 5 kw directional N. 

WFBM. Indianapolis — Granted mod. li- 
cense N to 5 kw directional. 

NEW, Herald Pub. Co., Albany, Ga.— 
Granted CP Class III-B 1230 kc 1 kw D. 

NEW, MSB Bcstg. Co., Omaha— Granted 
CP Class IV 1500 kc 250 w unl. 

KABR, Aberdeen, S. D.— Granted CP new 
trans., change directional antenna, increase 
to 5 kw N & D. 

WHK, Cleveland — Granted CP increase 
N to 5 kw directional. 

KLRA, Little Rock, Ark. — Granted CP 
increase N to 5 kw directional. 

WHUB, Cookeville, Tenn.— Granted con- 
sent voluntary assignment CP to WHUB 

WNEL. San Juan, P. R.— Granted CP 
change trans., antenna, increase to 5 kw 

Springs, Ark. ; KGBU, Ketchikan, Alaska ; 
KMA. Shenandoah, la.; KTW, Seattle; 
WDSU, New Orleans ; KFAR. Fairbanks, 
Alaska; WGST, Atlanta; WMC, Memphis; 
KXO. El Centro, Cal. 

Bcstg. Co., Topeka. denied reconsideration 
and grant applic. CP 250 w 1500 kc, set for 
hearing on 3-29-40 ; KGB, San Diego, can- 
celled authority granted 11-27-39 for CP 
new trans., antenna, increase to 5 kw. and 
application retired to closed files ; NEW, 
Allegheny-Kiski Bcstg. Co., New Kensing- 
ton. Pa., granted CP 1120 kc 250 w D. 

Bcstg. Co.. Greenville, S. C, CP Class IV 
1500 kc 250 w unl. 

JUNE 26 

WSAM, Saginaw, Mich. — Granted license 
new station 1200 kc 100-250 w spec. 

JUNE 27 

NEW, Pawtucket Bcstg. Co., Pawtucket, 
R. I. — Adopted final order granting CP 
1390 kc 1 kw unl. 

KXA, Seattle — Granted license increase 
to 1 kw N & D etc. 

KTCH, Lihue, T. H.— Granted license in- 
crease N to 250" w. 

KROD, El Paso — Granted license new 
station 1500 kc 250 w unl. 

WJHO, Opelika, Ala. — Granted license 
new station 1370 kc 100-250 w unl. 

WGTC, Greenville, N. C— Granted license 
new station 1500 kc 250 w unl. 

JUNE 28 

MISCELLANEOUS— N E W , Anthracite 
Bcstg. Co., Scranton. Pa., denied postpone- 
ment hearing ; WCBD, Chicago, granted 
amendment application mod. license to 830 
kc and change hours. 

Applications . . . 

JUNE 14 

WNBI, Bound Brook, N. J.— CP change 
freq.. increase to 50 kw. 

WRCA, same — CP change freq., increase 
to 50 kw. 

WSVS, Buffalo — Mod. license change 
name to Board of Education, City of Buf- 

WKIP, Poughkeepsie, N. Y. — License 
new station. 

proper applications and showings. 
In cases where the number of 
qualified applicants exceed the 
number of available assignments in 
a given area, it is likely that all 
such contests will be thrown into 
public hearing. 

Technical Standards 

The Standards of Good Engineer- 
ing Practice, approved by the FCC 
June 28, outlined in detail techni- 
cal requirements governing opera- 
tion of the stations. The new ap- 
plication form (319) also was given 
full approval by the FCC at the 
same meeting. 

The rules specify that no serv- 
ice from skywaves or secondary 
service is obtainable on FM and 
that no intermittent service is rec- 
ognized. The field intensity neces- 
sary for service is given as 1 mv. 
for city areas near factories, car- 
lines, or busy streets, and 0.05 mv. 
for rural area away from high- 

WAKR, Akron— Mod. CP re trans., di- 
rectional antenna. 

WSAM, Saginaw, Mich. License new sta- 
tion 1200 kc. 

WSOC, Charlotte, N. C— CP new an- 
tenna, increase to 250 w N & D. 

WKAR, E. Lansing, Mich. — License in- 
crease power etc. 

JUNE 18 

WESG, Ithaca, N. Y. — Mod. license move 
studio to Cornell Campus, Ithaca. 

WHEB, Portsmouth, N. H. — Authority 
transfer control to R. G. LeTourneau. 

WFIL, Philadelphia — CP new trans., di- 
rectional, increase to 5 kw. 

WLOG, Logan, W. Va. — License new 

WPID, Petersburg, Va. — License new 

NEW, Cuyahoga Valley Bcstg. Co., 
Cleveland — CP 1270 kc 1 kw D, amended 
to 1000 kc. 

WDAK, West Point, Ga.— Mod. CP 
move trans., studio, antenna. 

WJHO, Opelika, Ala. — License new sta- 

WWAE, Hammond, Ind. — Voluntary as- 
signment license to O. E. Richardson and 
Fred L. Adair. 

NEW, Western Bcstg. Co. of Wyoming, 
Cheyenne — CP 1210 kc 100-250 w unl., 
amended to omit H. L. McCracken from 
partnership and request 1370 kc 260 w. 

JUNE 20 

WHN, New York — CP new trans., direc- 
tional N & D, change to 1060 kc 50 kw 
Class II. 

WKZO, Kalamazoo, Mich. — CP increase 
to 1-5 kw directional N, new trans. 

NEW, Butler Radio Inc., Tyler, Tex.— 
CP 1370 kc 250 w unl. 

WMBD, Peoria, 111. — Mod. license to 
WMBC Bcstg. Co. 

WBAA, W. Lafayette, Ind.— CP increase 
power etc., amended to Class III-B. 

JUNE 24 

NEW, Radio Voice of New Hampshire, 
Manchester — CP 610 kc 1-5 kw Directional 
Class III-B. 

WKBW, Buffalo — CP new trans., direc- 
tional, increase to 60 kw Class I-B. 

WLAP, Lexington, Ky. — CP move trans., 
new antenna. 

WSPA, Spartanbarg, S. C— CP direc- 
tional N, change to 1 kw unl.. Class III-B. 

NEW, James Freeman Holmes, Valdosta, 
Ga.— CP 1500 kc 100-250 w unl. Class IV. 

W9XG, W. Lafayette, Ind.— CP televi- 
sion frequencies 66-72 mc. Class I. 

KYSM, Mankato, Minn. — CP change to 
940 kc 1 kw directional N Class III. 

WLOL, Minneapolis — License new sta- 

NEW, Wm. H. Amesbury, Minneapolis — 
CP 630 kc 500 w unl., amended to 1 kw. 
JUNE 26 

WBNX, New York — License increase 
power etc. 

WABC, New York — CP move trans., 
amended re antenna. 

ways. These field strengths are 
based on the absence of objection- 
able fading and the usual noise 
levels encountered in the two areas 
and also predicated upon the ab- 
sence of interference from other 
high frequency stations. Detailed 
instructions as to how to establish 
the service area were given along 
with instructions as to the man- 
ner in which applications specify- 
ing engineering requirements 
should be filed. 

The rules specify that transmit- 
ter and associated studio equip- 
ment shall be capable of transmit- 
ting a band of frequencies from 50 
to 15,000 cycles within two decibels 
of the level at 1,000 cycles. There 
are no present requirements for 
standard broadcast quality, though 
the limitation, regulated more or 
less by inter-city telephone wire- 
lines for network stations, is 
around 5,000 cycles. The standard 
specified in detail other require- 

WQXR, New York — Mod. CP new equip., 
increase power, re antenna and trans- 

NEW, Maryland Bcstg. Co., Baltimore- 
CP 1210 kc 250 w unl. Class IV, amended 
to 1200 kc. 

WFNC, Fayetteville, N. C. — License new 

KRLD, Dallas — License for exp. auth. 
unl. time etc. 

KFWC, Hot Springs, Ark.- — License new 

WMOG, Brunswick, Ga. — Consent trans- 
fer control to Arthur Lucas and William 
K. Jenkins. 

KJR, Seattle — CP increase to 10 kw, 
amended re antenna, ask Class I-B. 

JUNE 27 

NEW, Caribbean Bcstg. Assn., San Juan, 
P. R. — CP 1500 kc. 250 w unl., amended 
to ask WSSJ facilities. 

KYW, Philadelphia— CP increase to 50 
kw I-B directional N & D. 

NEW, Harbenito Bcstg. Co., Harlingen, 
Tex.— CP 1370 kc 250 w unl., amended to 
1420 kc. 

KRRV, Sherman, Tex. — License increase 
power etc. 

NEW, Constitution Bcstg. Co., Atlanta — 
CP 550 kc 1-5 kw unl. III-B. 

JUNE 28 

WRUW, Boston — CP increase to 50 kw. 
WAGA, Atlanta — Mod. license to 1 kw 
N & D. 

NEW, Inter-City Adv. Co., Charlotte, 
N. C— CP 1310 250 w unl. 

NEW, Capitol Bcstg. Corp., Indiana- 
polis — CP 1280 kc 1-5 kw unl. directional 

WISN, Milwaukee — CP new trans., direc- 
tional, increase to 1-5 kw, amended to 5 kw 
N & D. 

KVOA, Tucson, Ariz. — CP change to 590 
kc directional IIII-B. 

ments as to quality of signal, noise 
level and other high fidelity char- 
acteristics to be imposed upon FM. 
The Commission specified that ap- 
proval given equipment at this 
stage shall not be construed to 
mean that the equipment will be 
satisfactory as the state of the art 
progresses or as the rules of the 
Commission may be changed as 
deemed advisable. 

Taking cognizance of possible 
patent conflicts to develop in FM, 
the engineering standards stated 
that in passing on equipment, no 
consideration is given by it to pat- 
ent rights. 

In connection vith authorization 
of FM commercial operation, the 
FCC announced June 24 it soon will 
repeal sections 4.111-4.117 of its 
rules which heretofore have gov- 
erned experimental operation of 
ultra-high frequency stations. Sec- 
tion 4.114 allocates frequencies in 
the 25,300-26,900 kc. band for use 
of high-frequency broadcast sta- 
tions on an experimental basis. The 
Commission plans that these fre- 
quencies will be made available, by 
revision of rules to be promulgated 
shortly, for developmental broad- 
cast stations covered by sections 
4.115-4.157 of the rules. 

Hereafter, the Commission said, 
it does not contemplate granting 
any application for the use of fre- 
quencies in the 25,300-26,900 kc. 
band for experimentation looking 
toward establishment of commer- 
cial domestic broadcast service. 
Existing stations in the band may 
apply for modification of licenses 
to permit continued operation on 
their present assignments under 
the classification of developmental 
broadcast stations, or under the 
new FM rules, they may apply for 
licenses authorizing commercial 
operation on the frequencies 43,000 
kc. and above assigned for this new 

Many FM Applications Expected 

(Continued from page 13) 

Page 84 • July J, 1940 

BROADCASTING • Broadcast Advertising 

Network Accounts 

All lime EDSTunless olherwise indicated. 

New Business 

LEVER BROS. Co., Cambridge, Mass. 
(Lifebuoy), on July 10 starts The Ad- 
; ventures of Mr. Meek on 63 CBS sta- 
tions, Wed., 7:30-8 p. m. (reb., 12 
midnight-1 a. m.). Agency: Wm. Esty 
& Co., N. Y. 

Assn., New York (associated prod- 
ucts), on Sept. 29 starts Dorothy 
Thompson on 25 or 40 NBC-Blue sta- 
tions. Sun., 7 :30-7 :45 p. m. Agency : 
Stockton, West & Burkhart, Cincin- 

geles (White King and Sierra Pine 
soaps), on July 1 starts for 26 weeks 
News at Noon with Knox Manning, 
commentator, on 5 CBS West Coast 
stations (KNX KARM KSFO KOY 
KTUC), Mon. thru Fri., 11:45 a. m.- 
12 noon (PST). Agency: Raymond R. 
Morgan Co., Hollywood. 

land (paints), on Oct. 20 resumes 
Metropolitan Auditions of the Air on 
47 NBC-Red stations. Sun., 5:30-6 
p. m. (EST). Agency: Warwick & 
Legler, N. Y. 

TEXAS Co., New York (Texaco gas), 
lOn July 3 starts Summer Variety pro- 
gram on 88 CBS stations. Wed., 9-9:30 
p. m. Agency : Buchanan & Co., N. Y. 

Renewal Accounts 

LIGGETT & MYERS Co., New York 
(Chesterfield cigarettes), on June 21 
renewed for 26 weeks Glenn Miller's 
Orchestra on 95 CBS stations, Tues. 
and Thurs., 10-10 :15 p.m. Agency : 
Newell-Emmett Co., N. Y. 

Network Changes 

GENERAL FOODS Corp., New York 
, (Jell-0), on July 4 shifts The Aldrich 
iFamilp on 92 NBC-Red stations. Sun., 
,7-7:30 p. m. to 48 NBC-Red stations, 
iThurs., 8 :30-9 p. m. Agency : Young 
'& Rubicam, N. Y. 

(oil, gas), on Aug. 2 shifts Cities 
Service Concert on 56 NBC-Red sta- 
tions, Fri., from 8-9 p. m. to 8-8:30 
p. m. Agency: Lord & Thomas, N. Y. 

York (Wonder Bread), on June 29 
shifted Sky Blazers on 47 CBS sta- 
tions. Sat., from 7 :30-8 p. m. to 8-8 :30 
p. m. Agency : Benton & Bowles, N. Y. 

Boston, on July 2 shifts Elmer Davis 
:m the News on 87 CBS stations from 
Fri. and Sun.. 8:55-9 p. m. to Tues. 
and Fn., 8 :55-9 p. m. Agency : Maxon 
Inc., N. Y. 

Crystal Specialists Since 1925 


We are at your service to — 

1. REGRIND your present 
crystal to higher new 
frequency .... $17.50 

2. NEW CRYSTAL (less 
holder) $22.50 


fully mounted . . $30.00 

Benny for Relief 

NBC Jack Benny Show, spon- 
sored by General Foods Corp., 
have been sent to England by 
Paramount Pictures Studios, 
Hollywood, in response to a 
request by the British Broad- 
casting Co., in an effort to 
give the English people 're- 
lief from the grim atmos- 
phere of war'. 

124 Jackson Ave. 
University Park, Md. 

GENERAL FOODS Corp.. New York 
(Post Toasties), on July 1 starts El- 
mer Davis and the News on 87 CBS 
stations, Mon., Wed., Thurs., 8 :.55-9 
p.m. Agency : Benton & Bowles, N. Y. 

ing, on Oct. 6 resumes Musical Steel- 
makers on 44 MBS stations. Sun., 
5-5 :30 p.m. Agency : Critchfield & Co., 

Chicago (bird food), on Oct. 13 re- 
sumes for 29 weeks American Radio 
Warhlers on 11 MBS stations. Sun., 
12:15-12:30 p.m. (EST). Agency: 
Weston-Barnett Co., Chicago. 

WILSHIRE OIL Co.. Los Angeles 
(Polly gas), on June 17 renewed for 
13 weeks. Pull Over Neighhor, quiz 
program, on 15 California Don Lee 
network stations, Mon.. 8-8 :30 p.m. 
(PST). Agency: Dan B. Miner Co., 
Los Angeles. 

SEALTEST Inc., New York (milk), 
on July 4 shifts Rudy Vallee on 59 
NBC-Red stations. Thurs., from 9 :30- 
10 p.m. to 10-10 :30 p.m. Agency : Mc- 
Kee & Albright, Philadelphia. 

LEVER BROS. Co., Cambridge, 
Mass. (Rinso), on July 2 shifts Uncle 
Jim's Question Bee on 61 CBS sta- 
tions from Tues., 8-8 :30 p.m. to Wed., 
8-8:30 p.m. Agency: Ruthrauff & 
Ryan, N. Y. 

York (Ironized Yeast), on July 9 
shifts Court of Missing Heirs on 66 
CBS stations. Tues., from 8:30-8:55 
p. m. to 8-8 :30 p. m. Agency : Ruth- 
rauff & Ryan, N. Y. 

MFG. Co., Pittsburgh, on July 2 shifts 
Musical Americana on 101 NBC-Red 
and Blue stations from Pittsburgh to 
New York, from Thurs.. 8-8:30 p.m. 
to Tues.. 9-9 :30 p. m. Agency : Fuller 
& Smith & Ross, N. Y. 

Louis (Turns), on July 4 adds 16 
NBC-Blue stations to Pot O' Gold 
making a total of 116 NBC-Blue sta- 
tions, Thurs.. 8 :30-9 p. m. Agency : 
Stack-Goble Adv. Agency, N. Y. 

LEVER BROS., Toronto (Lifebuoy 
soap), on July 10 shifts The Family 
Man originating at Toronto from Tues. 
to Wed., 8:30-9 p. m. (repeat 1-1:30 
a. m.) on 34 CBC stations. Agency: J. 
Walter Thompson Co., Toronto. 

GENERAL FOODS Corp., New York 
(Maxwell House coffee), on July 4 
shifts Good News of 1940 on 82 NBC- 
Red stations, Thurs., from 9-9:30 
p. m. (BDST), to 8-8:30 p. m. and 
adds West Coast repeat, 7 :30-8 p. m. 

KRAFT CHEESE Co., Chicago 
(cheese), on .Tulv 4 shifts Kraft Music 
Hall on 77 NBC-Red stations, Thurs., 
from 10-11 p. m. (BDST), to 9-10 
p. m. Agency : .7. Walter Thompson 
Co., Chicago. 

Ind. ( Alka-Seltzer), on June 28 re- 
placed Alec Templeton Time with 
Quiz Kids on 57 NBC-Red stations, 
Fri., 10:30-11 p. m. Agency: Wade 
Adv. Agency, Chicago. 

GENERAL FOODS Corp., (Swans- 
down, Calumet), from July 1 to Sept. 
27 shifts Kate Smith Noonday Chats 
from New York to Lake Placid, on 67 
CBS stations, Mon, thru Fri,, 12 noon- 
12 :15 p. m. Agency : Young & Rubi- 
cam, N. Y. 

Winston-Salem, N. C. (Prince Albert 
Tobiicco-Camel cigarettes), on July 13 
replaces Bob Crosby's Orchestra with 
Uncle Ezra, renewing the program for 
52 weeks on 69 NBC-Red stations, 
Sat., 10-10:30 p.m. Agency: Wm. 
Esty & Co., N, Y. 

Corp., Youngstown, on June 17 re- 
placed Happy Jim Parsons with Am- 
bitions in Rhythm on 28 NBC-Blue 
stations, Sun,, 11 :30-ll :45 a,m. Agen- 
cy : National Classified Adv, Agency, 

Winston-Salem, N, C, (Prince Albert 
tobacco ) , on July 1 adds 36 NBC-Red 
stations to Grand 01' Opry House mak- 
ing a total of 64 NBC-Red stations, 
Sat,, 10 :30-ll p.m. Agency : Wm. Esty 
& Co., N. Y. 

GENERAL FOODS Corp., New York, 
after July 2 broadcast CBS will pro- 
mote Grape Nuts on We the People. 
Tues., 9-9 :30 p.m. Agency : Young & 
Rubicam, N. Y. 

New York (Liberty), on June 20 add- 
ed 8 MBS stations to Gabriel Heatter's 
Voice of Liberty making a total of 
13 MBS stations, Thurs. and Sat., 
9-9:15 p.m. Agency: Erwin, Wasey & 
Co., N. Y, 

PHILIP MORRIS & Co., New York 
(cigarettes), on June 23 added 27 
CBS stations to Philip Morris Musical 
Game making a total of 63 CBS sta- 
tions. Sun,, 8-8 :30 p,m. Agency : Blow 
Co,, N. Y. 

ANDREW JERGENS Co., Cincinnati 
(Woodbury soaps), on July 3 renews 
for 13 weeks Woodbury Hollyivood 
Playhouse on 63 NBC-Red stations. 
Wed,, 8-8:30 p,m. (EDST), with 
West Coast repeat, 7-7 :30 p.m. 
(PST). Agency: Lennen & Mitchell. 
N. Y. 

York (Lucky Strike cigarettes), on 
July 2 renews for 13 weeks Kay 
Kyser's Collece of Musical Knowledge 
on 113 NBC-Red stations. Wed., 10-il 
p.m. (EDST). Agency: Lord & Thom- 
as, N. Y. 




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BROADCASTING • Broadcast Advertising 

July 1, 1940 • Page 85 

TO ALLEVIATE the suffering of others, this group, 
representing the American Red Cross, Southern Cali- 
fornia radio and advertising agencies, got together in 
Hollywood to plan the greatest mercy Red Cross pro- 
gram in the history of broadcasting. They are (1 to r, 
seated), Al Gordon, Mrs. Esther Chatburn and D. C. 
MacWatters, Los Angeles Red Cross Chapter chair- 
man; Jack Runyon, radio director of Buchanan & Co.; 
Charles Vanda, CBS western division program direc- 
tor. Standing (1 to r) John Swallow, NBC western di- 
vision production manager; Harry Maizlish, KFWB 

manager; Bill Forbes, CBS representative; Mel Mel- 
vyn, stage and art director; Hal Bock, NBC western 
division publicity director; William Ray, KFWB spe- 
cial events director; Leon Leonardi, KFWB musical 
director; Harry Witt, CBS Southern California sales 
manager, and president of the Southern California 
Broadcasters Assn., under whose auspices the broad- 
cast was presented; Paul Pierce, KNX continuity edi- 
tor; Sandy Cummings, Benton & Bowles Inc., producer, 
and Matt Barr, NBC Hollywood publicity editor. 
Mrs. Chatburn and Al Gordon are on the committee. 

Taught by Proxy 

AS DIRECTOR of the radio 
and drama workshop of the 
National Music Camp, which 
recently went into sesion at 
Interlochen, Mich., William 
D. Boutwell was faced with 
the problem of instructing his 
classes there despite being de- 
layed in Washington because 
of the press of his duties as 
director of the radio division 
of the Office of Education. So 
he transcribed his lectures in 
classroom style, with assign- 
ments, and forwarded the rec- 
ords to the camp. 

Local Red Cross Broadcast Blossoms 
Into Radioes Greatest Mass Production 

Cities Service Slices 

OLDEST commercial network pro- 
gram, the Cities Service Concert, 
on Atig. 2 will be reduced to a half- 
hour for the first time in its his- 
tory, according to an announcement 
by the Cities Service Co., New 
York, which stated that the pro- 
gram would be presented in a new 
summer "streamlined" version. The 
program, heard on NBC since 1926 
as an hour feature, will be present- 
ed Fridays, 8-8:30 p. m. instead of 
8-9 p. m., on 56 Red stations. It 
will continue to feature Lucille 
Manners, Ross Graham and Frank 
Black's orchestra. Agency is Lord 
& Thomas, New York. 

Model Plane Contest 

New York, tying in its exhibit at 
the New York World's Fair and its 
CBS program Sky Blazers, for 
three days starting June 29, is 
sponsoring the "Sky Blazers Model 
Aircraft Exposition", a competi- 
tion for model builders from 6 to 
60, who are invited to compete in 
three divisions. Entrants must 
bring their ships in person to the 
Continental exhibit at the Fair, to 
be judged by Col. Roscoe Turner, 
m.c. of the CBS program, who has 
been announcing details of the con- 
test on the program for the past 
several weeks. A total of 63 major 
prizes will be awarded July 1. 'The 
first day of the meet, June 29, was 
set aside as "Wonder Bread Day" 
at the Fair. Agency is Benton & 
Bowles, New York. 


WHAT started out to be a mercy 
Red Cross broadcast over local 
Southern California stations only, 
under auspices of the Southern 
California Broadcasters Assn., on 
June 22, grew into one of the most 
far-reaching shows that has ever 
been known for such a cause, and 
the first mass cooperative effort on 
the part of radio. 

The show was originally sched- 
uled for the 17 Southern California 
member stations, but 12 hours be- 
fore broadcast time stations all over 
the United States started putting 
in requests to release it. The de- 
mand became so great that the pro- 
gram was carried across country, 
in part or whole, by NBC, CBS and 
Mutual-Don Lee networks. CBS 
also shortwaved it to Central and 
South America, and parts to 

Although the association set its 
goal at $25,000, tabulations indi- 
cate"d more than $75,000 had been 
contributed to the Red Cross 
through local stations, with con- 
tributions and pledges still pour- 
ing in. When final checkup is made 
it is expected that national receipts 
will exceed $500,000. 

An Overflow Crowd 
Produced under direction of 
Charles Vanda, CBS western divi- 
sion program director, the show 
got under way at 9 p.m. (PST), 
and continued for 2 hours, 20 
minutes, originating from the sound 
stage of KFWB, Hollywood, which 
holds 6,000 persons. An overflow 
crowd of 1,000 was seated on an- 
other stage. Seat tickets sold at $1 
to $100 each and persons who had 
paid $10 a ticket found standing 
room only in many instances. A 
crowd of more than 4,000 jammed 
the street outside the studio, which 
had been officially named Avenue of 
Mercy by Mayor Fletcher Bowron 
of Los Angeles, when he proclaimed 
June 22 Radio Red Cross Day. 
Mayors of other Southern Califor- 
nia communities also designated the 
day as such. Giving further coop- 
eration, the city put a corps of 
motorcycle police at the disposal of 
the Southern California Broadcast- 
ers Assn. They called for all con- 

tributions of $50 or over, made by 
individuals in Los Angeles county. 

Western Union messengers were 
assigned to call for all lesser con- 
tributions. May Co., Los Angeles 
department store, placed its mam- 
moth telephone switchboard sei'v- 
ice at disposal of the broadcasters, 
to receive phoned-in donations. 
NBC and CBS uniformed page boys 
handled crowds and acted as ush- 
ers at KFWB. Tickets for the show 
were sold through all stations in 
the Southern California area. 

More than 50 radio and film stars 
contributed their services to this 
special Red Cross appeal, and 
throughout the more than two-hour 
broadcast no sponsor credit was 
given for talent appearing. Shii"ley 
Temple made her second radio ap- 
pearance for charity, giving the 
theme for the salute to America 
with Paul Muni, in a dramatic 
sketch. The all-star cast included: 
Don Ameche, the Andrews Sisters, 
Gene Autry and the Texas Rangers, 
Kenny Baker, Fanny Brice, Bob 
Burns, George Burns and Gracie 
Allen, Jimmy Cagney, Bing Crosby, 
Charles Dant, Rudolf Friml Jr., 
John Garfield, Judy Garland, Gloria 
Jean, Lud Gluskin, Marie Green 
and Her Merry Men, the Hall John- 
son Choir, Wilbur Hatch, Charles 
Holland, Gordon Jenkins, Jimmy 
Joy, Kay Kyser, Arthur Lake, 
Daryl Harpa, Frances Langford, 
Charles Laughton, Lum and Abner 
(Chet Laiick and Norris Goff), the 
Merry Macs, Matty Malneck, Mary 
Martin, Felix Mills, Pat O'Brien, 
Joe Penner,-g55harles Previn, Irene 
Rich, Edward G. Robinson, Mickey 
Rooney, Walter Schuman, Artie 
Shaw, Bob Sherwood, Phil Silvers, 
Ginny Simms, Penny Singleton, 
Hanley Stafford, Claude Sweeten, 
Claire Trevor, John Scott Trotter, 
Orson Wells, Meredith Willson and 
Victor Young. 

Headed by Maizlish 

Ten announcers who divided as- 
signments on the Mercy broadcast 
were Hugh Brundage, Ken Carpen- 
ter, Warren Hull, Dick Joy, Knox 
Manning, Ken Niles, Thomas Free- 
bairn-Smith, Jimmy Wallington, 
Don Wilson and Harry Von Zell. 

Harry Maizlish, manager of 


ULTIMATE revocation of the 
licenses of seven Texas stations 
which allegedly flouted the law- 
through hidden ownership involv- 
ing mainly Rev. James G. Ulmer, 
was strongly indicated by the FCC 
June 19 in adopting proposed find- 
ings of fact and conclusions on re- 
vocation of the license of KSAM, 
Huntsville, Tex. 

On June 21 the FCC received a 
report on another station, KGFI, 
Brownsville, in which the presiding 
Commissioner recommended dele- 
tion for similar reasons. In the 
latter report it was recommended 
that the law department be in- 
structed to examine the legal status 
of KRIS, Corpus Christi, to ascer- 
tain whether its license had been 
procured "in good faith." 

Previously the FCC had adopted 
proposed findings under which the 
licenses of KTBC, Austin, KNET, 
Palestine, and K R B A, Lufkin, 
would be revoked, based on recom- 
mendations of Commissioner 
George H. Payne, who presided at 
all of the Texas hearings. Oral 
arguments in these cases, challeng- 
ing the manner in which the pro- 
ceedings had been conducted by 
Commissioner Payne, were heard 
by the FCC June 28. Other sta- 
tions against which revocation pro- 
ceedings have been instituted are 
KGKB, Tyler, and KAND, Corsi- 

FCC Summer Order 

ADOPTION of an administrative 
order (No. 3), providing that less 
than a quorum of its membership 
of seven may function as a board to i 
handle all matters except those 
otherwise specifically assigned, was 
announced June 27 by the FCC. The 
order coincides with tentative plans 
of the Commission to go into qtiasi- 
recess from about mid-July to early 
September but with certain of its 
members remaining in Washington. 

KFWB, was general chairman of 
the arrangements committee, hav- 
ing been appointed by Harry W. 
Witt, president of the Southern 
California Broadcasters Assn., and 
CBS Southern California sales 
manager. Committee chairmen who 
cooperated included beside Mr. 
Vanda, William Ray, KFWB 
special events director, in charge 
of tickets; Chester Mittendorf, 
KFWB commercial manager, 
in charge of communications; Hal 
Bock, NBC western division public- 
ity director, public relations and 
publicity; Clyde Scott, KFI-KECA, 
sales manager, Calvin Smith, man- 
ager KFAC, and Lawrence Mc- 
Dowell , commercial manager 
KFOX, Long Beach, Cal., in charge 
of finances; Mel Melvyn, art di- 
rector, and Harrison Holliway, 
manager of KFI-KECA, reception. 

The broadcast was lauded by the 
community and press as the great- 
est cooperative effort ever under- 
taken by the Southern California 
radio industry. Daily newspapers in 
that area cooperated to the utmost 
generously, giving space to pub- 
licize the broadcast. Besides news 
stories and photographs, the news- 
papers also editorialized the event, 
urging the public to attend the 
studio broadcast and to also give 
generously to the effort being made 
by radio. 

Page 86 • July 1, 1940 

BROADCASTING • Broadcast Advertising 


Another Integral Part of WLW-Land 


Population, 1930 114,900 

Retail Sales, 1939 $48,427,000* 

Wholesale Sales, 1939 $37,179,000* 

% of Nation's Buying Power .2816 
(trading area) 

Radio Homes 36,680 
(Allen County) 

^Estimated by Sales Management 

Served for years by WLW, listeners in this thriving 
Indiana city have naturally acquired the habit of 
tuning in the Nation's Station. That this listening 
habit has promoted a preference among Fort Wayne 
consumers for brands advertised on WLW is well 
appreciated by tradesmen in this city. To them, 
WLW-advertised means well advertised. 




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Especially suitable for flush mounting; ideal 
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Cooler! Quieter! Lower Operating Costs! 

Each chassis is vertically arranged for nat- 
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lems to increase maintenance costs. 

And far in advance of present standards is 
th.e performance of the 5-DX! Highest fidelity; 
highest efficiency! Lowest distortion; lowest 
operating costs! Write for the 5-DX booklet 
that tells the whole story of this easy-to- 
install, easy-to-operate, economical 5 KW. 
Air-Cooled Transmitter! 


SeeexhibitofallRCA services... ^ 
including Television ... at RCA 
Building, New York World's 
Fair— and Golden Gate Exposi- ^'MiiJil'i 
tion, San Francisco, California. StIB 

New York: 1270 Sixth Av. Chicago: 589 E. Illinois St. Atlanta: 530 Citizens & Southern Bank Bldg. Dallas: Santa Fe Bldg. San Francisco: 170 Ninth St. Hollywood: 1016 N. Sycamore Ar 


Vol. 19 • No. 2 

Canadian and Foreign 
$4.00 the Year 

JULY 15, 1940 

$3.00 the Year 
15c the Copy 

PnblUhed Semi-Monthly, 25tli ixsne (Yearbook Niuiil»er) Pnblislied in Febraary 


JMfnp/n'J/ve, f6s f//i(y-five!' 

1000 Watts Day & Night l# I I ^ ^ \ EC ^'''^"^^S^ ^- B"^'^'^' Chairman 

CBS Affiliate Im I Iv \^ \i I \i Iv K 9 Fred A. Palmer, Manager 


^^Philadelphia^s Pioneer Voice^^ 

610 K.C. 



In The Gimbel Bldg. 


Director of Sales 


THE right "pitch" is es- 
sential on your sales 
messages for New England. 
They have to be "tuned" to 
harmonize with local units. 

The Colonial Network's 18 
stations are keyed to New 
England preferences — they're 
effective because they are in 
tune with the particular lo- 
calities served. 

No far away station, foreign 
to local listening habits, can 

possibly gain or retain the con- 
sistent loyalty that the "home 
sector" station possesses. 

It is this year 'round accept- 
ance and good will that build 
sales — economically — 52 
weeks a year for Colonial 
Network advertisers. 

You furnish the words — 
Colonial will furnish the 
music, properly tuned — and 
delivered to an assured 
New England audience. 









W I c c 

J Bridgeport 



I^New Haven 
i Lowell 


New London 





W S A R 

Fall River 



W S P R 







j Lewiston 



\ Auburn 


New Bedford 

W S Y B 



Colonial Network 


EDWARD PETRY & CO., INC., Exclusive National Sales Representatives 

j Published semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Pubucations, Inc., 870 National Press Building, Washington, D. C. Entered as 

second class matter March 14, 1933, at the Post Office at Washington, D. C., under act of March 3, 1879. 


"^CBS Gross Circulation -UP 259% 

SINCE 1930 


CBS Gross Advertising Cost -DOWN 48% 

This is the dramatic story of a social force whose growth is without 
parallel in modern times • » * of an advertising vehicle whose pace 
has been swifter than that of any other medium ever before in 
advertising history, Ifs the story of radio. And CBS, 


Consistently, year after year, radio has taken an increasingly firm place in the American 
scene. In ten fast-paced years — from 1930 to 1940 — the number of American families 
with home radio sets climbed from 12,000,000 to over 28,000,000. 


And, in this time, the Columbia Broadcasting System grew from a network of 61 stations 
to one of 119 U. S. stations. Columbia increased its primary coverage— with new stations 
and new power— fw;ice as fast as the total number of radio families increased! 

. UP 259% SINCE 1930 

The percentage of all U.S. radio fanii- 
• lies living in CBS primary evening areax ■ 
increased from 64% in 1930 to 96%" in; 
1940. ( All. figures as of January,, each • 

Gross circulation cost is cost of com- 
plete CBS network each year divided 
, by number of. U.S. radio families served 
in CBS primary areas otily. Advertising 
unit used here is tinie cost of CBS eve- 
ning half-hour plus estimated talent cost 
equal to 50% of time cost each year.' 
(This is considerably higher than actual 
average talent costs in any year.) 

DOWN 48% SINCE 1930 

• These figures are comparable to cost of 
space-unit (such as black-and-white full 
page) divided by total gross circulation 
of space medium. 


The result in advertising economy, is clear. The gross cost of reaching a thousand fam- 
ilies on CBS today is only half the cost of just ten years ago ! As outlined in the charts 
above, Columbia has shown so swift a growth that today, CBS advertisers receive more 
for their money than ever before, in any advertising medium, in all advertising history. 

The complete story of radio's growth ...of Columbia's pace ...of the increasing economy to Columbia 
advertisers ... is the fascinating story of advertising's greatest technological advance. For the first time, 
the detailed story is told in a new Columbia brochure, "MORE FOR THE MONEY." Write to 
the Columbia Broadcasting System — at 485 Madison Avenue, New York— for your copy. 


WE'RE MIGHTY Proud of the 






The only all-Texas network — from the Panhandle to the Valley 

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That's just what these six outstanding stations of the 

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each has such a loyal, responsive audience . . . why 


Ft. Worth-Dallas 

Primary daytime coverage of 
689,389 Radio Homes. 5000 
watts, 570 kc, NBC. 


Corpus Christi 

Serving 34,800 Radio Homes 
on the Texas "Gold Coast". 
500 watts, 1330 kc, NBC. 


Dominating the Panhandle 
market with its 53,000 Radio 
Homes. 2500 watts, 1410 kc, 






San Antonio 

Has a firm hold on 334,180 
Daytime Radio Homes in South 
Texas. 5000 watts day, 1000 
night, 550 kc, CBS. 


NBC outlet for the largest 
city in Texas. 125,000 Radio 
Homes. 1000 watts, 1440 kc 



Only complete coverage of rich 
Rio Grande Valley market. 
1000 watts, 1260 kc, NBC. 


Here are boiled-down facts about the LONE STAR CHAIN ... THE ONLY WAY 

1 — Covers ALL Texas — from the Panhandle to the Valley. 

2 — Reaches 1,780,509 Radio Homes. 


4 — Intense, overlapping coverage 

no "holes' 

5 — A PLUS coverage in five adjoining states. 

6 — Individual station merchandising takes full advantage of established dealer relationships and 
listener loyalty. 

Write Or Wire For Full Details 

/lone Stat 


Managing Director, Jas. W. Pate 

Star-Telegram Building 
Represented by Howard Wilson Co. 


544 feet- 
Tallest Structure 
in Kansas 
or Missouri 



Much stronger, more efficient signal over 
a greater area— ''plus" coverage of this rich 
Middle Western market for our present 
advertisers (since May 22, 1940) at NO 
EXTRA COST! Available to YOU at no 
immediate increase in rates. It*s a bargain 
radio buy, but you should act quickly ! 

National Time Heps: 
Free & Peters, Inc. 

National Program Reps: 
Oeorge E. Halley 
400 fiemiiig Place 
Chicago, 111. 

Columbia Artists, Inc. 
485 Madison Ave. 
New York City 

Coliiimbia Management, inc. 
Columbia Square 
Hollywood, Calif. 





n/£0//iy COA1Pl£TS PAOf/C 
OOif£££ l£ADS /A/ PACfF/C 


^"jlTou certainly canH fool the local advertiser. He knows the picture thoroughly 
because he lives right there in the midst of it. When he places his message on 
the air, he doesn't have to wait for surveys or charts to find out how the pro- 
gram's doing. His cash register is his barometer. He counts the success of his 
advertising campaign by the number of sales he makes the next day. That's 
why more local and Pacific Coast advertisers place their business on the 
Don Lee stations — because they know Don Lee's complete coverage makes sense 
where it counts ... at the cash register. 


1076 W. 7th St., Los Angeles, Calif. 

LEWIS ALLEN WEISS, Vice -Pres. and Gen. Mgr. 
Affiliated with Mutual . . . Represented by Blair 




A P^^w^ ' There are two outstanding 
/VfJ^^i^ ^ ^NBC services available to 
lffitl/l ^^i^^ radio stations for building 
/ audience -commanding lo- 

cal commercial and sustaining programs. 

1. NBC Thesaurus. This "Treasure House of 
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produced musical and dramatic shows including 
such established successes as "The Lone Ranger , 
"Betty and Bob", "Secret Agent K-7 Returns", 
"Time Out with Allen Prescott", "Carson Rob- 
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the Hills", "Five-Minute Mysteries" and many 
more. All are programs that create and hold 
large audiences. 


A hC^/^ ■ ^^^'^ "custom" recorded 

iXf ^ -program service is comp/eie.' 

/(m/l ^&t/il^^- '^^^^''^ writing, casting 
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in addition to recording, processing, manufac- 
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NBC offers its splendid recording facilities — 
NBC Orthacoustic — plus processing and man- 
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for "Spot" and local advertisers, with their choice 
of any of 200 stations, NBC Thesaurus and 
Syndicated programs will do an outstanding 
sales job at remarkably low cost. 


A Xj^y^ . NBC's assistance to adver- 
i \/ J^^^^ ^ f tising agencies in the plan- 
"^'^S recorded programs 
/ includes studios, fine tech- 

nical service, casting help and other services. 
The unmatched facilities of the "Program Cen- 

ter of Radio" are all yours when your show is 
recorded by NBC. Remember — NBC Ortha- 
coustic gives you recorded programs that liter- 
ally sound like live studio broadcasts! 


for "off the line" or 

A great many radio artists 
. have discovered that this 
^ excellent NBC service best 
fulfills their requirements 
"off the air" recordings. 

Scores of advertisers and agencies- — targe 
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your requirements. 

adiO'Recording Division 


A Radio Corporation of America Service 

RCA Building, Radio City, New York • Merchandise Mart, Chicago 
Sunset and Vine, Hollywood 

OPERATING 18 Hours DAILY—1040 Kllecycles 

The Branham Company National Advertising Representatives 

Chicago New York Dallas St. Louis Detroit Kansas City 

San Francisco Los Angeles Portland Seattle 

KRLD— The Voice of The Dallas Times Herald 

This " Par-Shooting Foursome" 
puts you on the green (the folding kind) 

Plan to tee-off with this championship foursome 
for your fall radio campaign. You'll find your ad- 
vertising message gets an easy swing through this 
richest area of the country. 

The Cowles Stations area is a top-flight "Coun- 
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total cash farm income of the nation. There are 
well over six million persons in the Cowles Sta- 
tions' "gallery" spending more than $1,500,000,- 
000 annually with retail outlets in the area — a 
valuable trophy for advertisers. 

These four stations are pro's at "following 
through" with effective merchandising aid, and 

with their firm grip on a loyal audience of listeners 
can put your product "straight to the pin." 

We have a right dandy "mail and sale" record 
we'd like to show you. Write us today . . . we'll 
send you our scorecard. 


, -^--^^ ■^"•^ -^"'^ , 

I Af,l,.„d THI «I6I»TIII AW» TtltUm. P.. M.I..I. l.wTI 

Represented Nationally by The Katz Agency 


Cheese it, 

J. W. Kdodel! 

What Bill Knodel knows about merchandising 
would fill a book — has filled more order books, 
for more kinds of merchandise, than the com- 
plete works of almost any other advertising 
salesman in this country. And selling goods 
through spot radio is Bill's favorite dish. 

For spot broadcasting is the one radio sys- 
tem by which the advertising manager can 
allocate money and effort as intelligently as 
the sales manager allocates salesmen. Thus 
it is the one system by which he can help 
build sales with least expense, and with 
greatest profit. . . With spot radio, he is not 
forced to spend moUjCy in one rigid list of 
stations, nor to use any set hour or program 

which may not be favorable in certain time 
zones or communities. . . With spot radio, 
he can put his radio effort exactly where he 
needs it, at the best hour for that particular 
spot. He can use the one program idea, the 
one kind of talent that seems most fitting 
for each individual market. 

Bill Knodel and every one of our other 
thirteen good men is an expert on spot 
broadcasting, and on the twenty-four impor- 
tant markets listed at the right. His job is 
not to "sell" you. It's to give you the dope 
on which you can make intelligent purchases. 
■That's the way we work, in this group of 
pioneer radio station representatives. 

Two years, Kansas State Agricul- 
tural College 
Two years, Lincoln (Neb.) Star 
One year, Omaha (Neb.) World 

Three years, radio wholesaling 

Seven years,Omaha(Neb.)BeeNewf 
Free & Peters (Chicago Office) 
since Jan., 1938 













. . . IOWA . . . 




. . . SOUTHEAST . . . 





. . . SOUTHWEST . . . 

. . . PACIFIC COAST . . . 




Free * Peters, mc. 

Pioneer Radio Station Representative^ 

Since May, 1932 

CHXCKGOi 180 N. Michigan HVN "^iOflK.: 247 Parli Ave. DETROIT: New Center BUg. SAN FRANCISCO: iij 5««er LOS ANGELES: 650 S. G»-«»</ ATLANTA : 322 Pa/mer BWg. 
Franklin 6373 Plaza 5-4131 Trinity 2-8444 Sutter 4353 Vandike 0569 Main 5667 



Broadcast Advertisingr 

Vol. 19. No. 2 

WASHINGTON, D. C, JULY 15, 1940 

$3.00 A YEAR— 15c A COPY 

FCC Delay Perils Havana Radio Treaty 

Status of Clears 
Held Basis of 

DEEP CONCERN is being 
evinced in radio circles, both 
official and industry, over the 
fate of the Havana Treaty, in- 
volving a wholesale realloca- 
tion of broadcast assignments 
on the North American Con- 
tinent. The perturbation arises 
from the seeming inertia of 
the FCC. 

Known opposition of at 
least three FCC members — 
and possibly a majority of the 
seven-man agency — to reten- 
tion of clear channels as pro- 
vided in the treaty, appears to 
be the key to the inaction. Be- 
cause of the time limitations in the 
treaty itself, uneasiness is being 
expressed and there is fear the 
treaty provisions might go by de- 
fault or that possibly one of the 
other signatory nations might find 
it expedient to permit the pact to 

Without Authority 

A study of the treaty, adopted in 
Havana Dec. 13, 1937, reveals that 
the FCC actually is virithout power 
to permit the pact to become moot 
through failure to act. The Senate 
has ratified the treaty and any in- 
action would breach a mandate of 
the United States Government. 
Consequently, even if thought of 
scuttling it is harbored by indi- 
vidual members of the FCC, it 
could not be accomplished without 
creating an international incident 
of major proportions. 

More immediate is the report 
j that several members of the FCC 
1 are toying with the idea of revising 
\ allocation provisions under the 
I treaty to eliminate all clear chan- 
I nels, whereas the pact provides for 
1 32 exclusive wavelengths for this 
! country, of which 25 would be as- 
j signed for unduplicated clear-chan- 
, nel service. The intent of certain 
members of the FCC in this con- 
nection was clearly revealed in the 
controverted Network-Monopoly Re- 
port in which the three-man com- 
mittee literally pulled in by its 
forelocks the indirect recommenda- 
tion that all clear channels be 
duplicated [Broadcasting, June 
15]. Members of the committee 
were Thad H. Brown as acting 

chairman, Paul A. Walker and F. I. 

Thompson. Commissioner George 
H. Payne also is anti-clear channel, 
judging from past attitudes, while 
Chairman James Lawrence Fly re- 
mains an unknown quantity, though 
he has expressed himself strongly 
in the past against "monopoly." He 
at least cannot be regarded at this 
stage as a clear-channel advocate. 

Craven Wants Approval 

Commissioner T. A. M. Craven, 
chairman of the American delega- 
tion to the 1937 Havana Confer- 
ence and recognized as the father 
of the agreement which has won 
widespread praise in both official 
and industry circles, is a strong 
advocate of immediate approval of 
the treaty allocations. Commisioner 
Norman S. Case is an adherent of 
the same view and Col. Brown, de- 
spite his signing of the provocative 
Network-Monopoly Report, in the 
past has been regarded as an advo- 
cate of clear channels to insure 
rural and remote service. 

All hope, of course, has not been 

abandoned for carrying to fruition 
the full treaty terms since tech- 
nically there is still time in which 
to accomplish this. Mexico — last of 
the four major nations to ratify 
the treaty — did so March 29 after 
a two-year wait during which 
strong diplomatic pressure was 
brought by this country and Can- 
ada to procure favorable action. 
Mexico's long delay was occasioned 
largely by the provision under 
which the notorious border stations, 
such as those operated by Dr. John 
R. Brinkley and Norman Baker, 
would go by the boards, eliminat- 
ing a main source of interference 
with U. S. and Canadian station 

Under the treaty, each nation 
must exchange allocation lists 180 
days after the last signatory shall 
have ratified the treaty. Those ex- 
changes, consequently, must be 
made by latter August. The treaty, 
under its own terms, must become 
effective not more than a year after 
the fourth nation has ratified, which 
means March 29, 1941. It is pointed 

out that time is getting short and 
that to procure the obvious benefits 
of eliminating interference, possi- 
ble through the treaty, no time 
should be lost. 

The fact that the FCC will go 
into quasi-recess after its scheduled 
meeting July 19 is also regarded 
with concern. The Commission, of 
course, can meet any time a quorum 
is available but on a matter of such 
importance it is thought that most 
if not all of the FCC members 
should be present. Several commis- 
sioners have made plans for vaca- 
tion trips after July 19, with possi- 
bly only one meeting to be sched- 
uled at an unspecified date prior to 
resumption of normal schedules 
after Labor Day. 

Assignments Ready 

It is known that for several 
weeks, at least, all engineering de- 
tails regarding station shifts (some 
90% of the 800-odd stations are af- 
fected under the reallocations) have 
been worked out. It remains only 
(Continued on page 76) 

Naming of Defense Board Imminent 

Personnel Problem Only 
Hitch in Setting Up 
Radio Committee 

PROMULGATION by President 
Roosevelt of an Executive order 
creating the Defense Communica- 
tions Committee, comprising lead- 
ing Government officials, was rep- 
resented as having reached its final 
stage of preparation in Govern- 
ment circles as Broadcasting went 
to press July 12, with only agree- 
ment as to personnel to be accomp- 

Designation of the committee, 
with appropriate subcommittees 
representative of branches of the 
communications industry, includ- 
ing broadcasting, apparently has 
cleared through all Governmental 
agencies affected. President Roose- 
velt also is said to be in full accord 
with the project, designed to create 
a planning board to coordinate pol- 
icy in all phases of communications, 
including broadcasting, during the 
war emergency. 

Of significance, however, was the 
suggestion made to FCC Chairman 
James Lawrence Fly, leading pro- 
ponent of the committee plan, that 
there be named a coordinator of 
communications to serve with the 

National Defense Commission, 
headed by William S. Knudsen, Ed- 
ward R. Stettinius Jr., and Ralph 
Budd. The suggestion was made 
July 3 by NAB President Neville 
Miller in a letter to Chairman Fly. 
It was premised on the view that 
the Knudsen-Stettinius Commission 
has advisors representing virtually 
all of the major industx-ies, where- 
as the proposed Defense Communi- 
cations Committee would be a 
board made up entirely of Gov- 
ernment personnel with subordinate 
advisory committees. 

Conferences with President 

Thus far Chairman Fly has made 
no response to the Miller sugges- 
tion. It was indicated, however, 
that the FCC chairman and other 
members did not look with favor 
on the suggestion. Whether they 
harbored this view because they 
felt there would be a conflict with 
the proposed independent Defense 
Communications Committee, was 
not revealed. 

While no formal word has been 
forthcoming from the White House, 
Chairman Fly has had several con- 
ferences with President Roosevelt 
and with the chief communications 
officers of the Army and Navy re- 
garding the proposed defense com- 

mittee. It is known that an Execu- 
tive order, in draft form, already 
has been prepared. Presumably the 
President has but to sign the order 
and name the committee of five or 
more Government executives. In 
some quarters it was said the de- 
lay occasioned during the last 
month is ascribable to the desire 
by the White House to pick a par- 
ticularly expedient time at which to 
make the announcement. 

Chairman Fly July 8 stated at 
his press conference that everything 
possible had been done to expedite 
appointment of the committee. He 
also said there had been a tenta- 
tive agreement on personnel, and 
that no difficulties were encount- 
ered anywhere along the line. 

Chairman Fly took occasion to 
reiterate strongly his previously 
expressed views that there was no 
occasion for alarm over appoint- 
ment of the committee and that the 
whole project was premised on the 
continviance of private management 
control and normal operation of 
broadcasting. He said in one-sylla- 
ble words that the plan is to leave 
private operations in private hands. 

Chairman Fly, regarded as a 
possible selection for chairmanship 
of the Defense Committee, did not 
(Continued on page 77) 

^R.p.4|P CASTING • Broadcast Advertising 

NAB Board Moves to Check 
Code Opposition by Minority 

Limit on Commercials, Controversial Issues Form 
Basis of Attack; Edgar Bill Rallies Support 

A DETERMINED stand against 
possible moves to emasculate the 
NAB self-regulation code at the 
NAB convention in San Francisco 
Atig. 4-7 has been taken by a ma- 
jority of the NAB Board of Direc- 
tors under leadership of Edgar L. 
Bill, president of WMBD, Peoria, 
and chairman of the Code Compli- 
ance Committee. 

Just a year after the adoption of 
the code at the Atlantic City con- 
vention, Mr. Bill wrote members of 
the NAB board on behalf of the 
code committee in connection with 
reports that an "organized mi- 
nority" plans to launch an attack 
on the creed. Opposition has been 
directed primarily against provi- 
sions limiting commercial copy, to 
become effective Oct. 1, and against 
the ban on sale of time for discus- 
sion of controversial issues. 

Agency Reminder 

With the move to block any tam- 
pering with code provisions, Ed 
Kirby, NAB public relations direc- 
tor and secretary of the code com- 
mittee, sent to advertisers and ad- 
vertising agencies a reminder that 
the time limitation and accepta- 
bility of account provisions of the 
code become fully operative Oct. 1. 
"In this period of social and eco- 
nomic transition," Mr. Kirby wrote, 
"we know that you will welcome 
this development as a wise and 
timely move beneficial to both con- 
sumers and to advertisers alike." 

In response to his inquiry about 
the position of board members apro- 
pos the movement to amend the 
code, Mr. Bill received spontaneous 
support from a substantial number 
of NAB officials. For the most part 
they reported that stations in their 
respective districts appeared to 
support wholeheartedly all of the 
code provisions. They were of one 
accord in pledging resistance 
against any attacks. 

"We are not going to permit any 
thoughtless minority to tamper 
with the code", wrote Harold V. 
Hough, general manager of WBAP 
and KGKO, Fort Worth. "I believe 
the code is stronger with the rank 
and file of the broadcasters now 
than ever before. There is nothing 
to do but for all of us to go to bat 
fast and furiously in San Fran- 
cisco and absolutely squash any 
movement which shows its ugly 
head towards doing something to 
the code. We won't permit it to be 

Edwin W. Craig, WSM, Nash- 
ville, stated that broadcasting has 
never taken "a more sensible, a 
more constructive, a more bene- 
ficial step than its preparation and 
adoption of the code". Pledging his 
vigorous endorsement and assist- 
ance at the convention, Mr. Craig 
said he thinks of the code in terms 
"whigh seem to me , to demand that 
radio operators be willing to sacri- 
fice something for the general bene- 
fit, and certainly the future." He 

Page 14 • July 15, 1940 

expressed his appreciation for the 
work of the code committee. 

Herb H o 1 1 i s t e r, KFBI and 
KANS, Wichita, said he had failed 
to discover any "organized mi- 
nority" in his district, but that he 
would support the code when it 
comes up for discussion. John J. 
Gillin Jr., WOW, Omaha, thanked 
Mr. Bill for attending the district 
meeting in St. Louis June 8 and for 
the splendid manner in which he 
cleared up the code problems in the 

F. M. Russell, Washington vice- 
president of NBC, said he would 
do everything he could to see that 
the code is "promoted and encour- 
aged before and during the con- 
vention". John E. Fetzer, WKZO, 
Kalamazoo, Mich., stated that while 
some difficulty had been experi- 
enced in code enforcement in his 
district, it is now being complied 
with 100%. 

Solved by Common Sense 

Earl H. Gammons, WCCO, Min- 
neapolis, declared that although un- 
usual situations occasionally grow 
out of code enforcement, most of 
the questions that have come before 
the board the past year "impress 
me as requiring only a little com- 
mon sense for their solution". Earl 
J. Glade, KSL, Salt Lake City, re- 
ported that the 14th District meet- 
ing in June vigorously supported 
the code and that he felt there 
would be little complaint from that 

Harry R. Spence, KXRO, Aber- 
deen, Wash., reported that while all 
broadcasters in the area are not 
agreed on Broadcast Music Inc. as 
a solution of the copyright contro- 
versy, "they are in thorough accord 

HIGHLIGHTED by a special one- 
hour broadcast, to be carried by all 
three national networks and avail- 
able to independent stations as well. 
Broadcasters Day will be observed 
Aug. 3 at both the New York 
World's Fair and the Golden Gate 
Exposition at San Francisco. Par- 
ticipating in the event, first of its 
kind in the history of radio, will be 
the nation's best-known personali- 
ties in many fields, according to a 
July 9 announcement made jointly 
by the management of both fairs 
[Broadcasting, June 1]. 

A simultaneous celebration has 
been planned at both expositions, 
with special emphasis to be placed 
on radio's promotion of national 
unity through free expression of 
ideas. The Aug. 3 date was selected 
to tie in with the annual NAB Con- 
vention, which opens in San Fran- 
cisco Aug. 4. Chief event of the day 
on the exposition grounds in both 
New York and San Francisco will 
be tributes to radio by national 
leaders, climaxed by the unveiling 

RADIO'S best golfer as of Aug. 4 
wins this handsome trophy awarded 
annually by Broadcasting to the 
winner of the golf tournament held 
in conjunction with the NAB an- 
nual convention. First foursome 
tees off at 10 a.m., Aug. 4, at the 
California Golf Club, San Fran- 
cisco. The trophy will be presented 
to the low net scorer at the banquet 
Wednesday night, Aug. 7. Past 
winners of the trophy were Dr. 
Leon Levy, WCAU, Philadelphia, 
1932; Jerry King, Standard Radio, 
1933 ; Lewis Allen Weiss, Don Lee, 
1934; Carl Haymond, KMO, Ta- 
coma, 1935; Ross Wallace, WHO, 
Des Moines, 1936; E. C. PuUiam 
Jr., WIRE, Indianapolis, and Harry 
C. Butcher, CBS, Washington, tie, 
1937; (no tournament 1938) ; V. E. 
Carmichael, KWK, St. Louis, and 
K. W. Pyle, KFBI, Wichita, tie, 

with regard to the code." He said 
he would do everything possible in 
defense of the code at the conven- 
tion, and complimented Mr. Bill for 
the job of the code committee. 

Members of this committee like- 
wise give their full support to Mr. 

of a commemorative plaque at both 
fairs. Participation of President 
Roosevelt in the event, either in 
person or by remote control, is 
sought by fair officials and the 

Fair Officials to Speak 

Although details of the broad- 
cast, to be carried 8-9 p. m. (ED ST) 
by CBS, NBC and MBS and non- 
network stations linked for the oc- 
casion, have not yet been completed, 
the general plan includes appear- 
ances by Harvey D. Gibson, chair- 
man of the board of the New York 
Fair, and Marshall Dill, president 
of the Golden Gate Exposition, and 
entertainment by radio, stage and 
screen stars. NAB President Ne- 
ville Miller is to speak for the radio 
industry in accepting the tribute. 
Dr. John S. Young, director of radio 
and television for the New York 
World's Fair, and R. C. Coleson, 
director of radio for the San Fran- 
cisco exposition, will be masters of 

Bill. E. K. Cargill, WMAZ, Macon, 
stated that outside of a "few radi- 
cals in the industry" he thought the 
code is considered the "Golden 
Rule" for radio. 

In his notice to advertisers and 
agencies, Mr. Kirby included a re- 
print of the commercial section of 
the code. The daytime commercial 
limitations are 3:15 minutes for a 
15-minute program; 4:30 for a 30- 
minute program; and 9 minutes for 
an hour program. At night the limi- 
tations are 2:30 for 15 minutes; 3 
for a half -hour program, and 6 for 
an hour program. These limitations 
do not apply to participation pro- 
grams, announcement programs, 
"musical clocks" and other local 
renditions falling in these cate- 

Disc Problem 

Because of the day-night com- 
mercial differentials, transcription 
makers were asked to note that 
there is a 45-second extra time al- 
lowance for a 15-minute daytime 
commercial over the 2:30 limitation 
on a nighttime 15-minute commer- 
cial. This suggestion was made: 

"Because it is impossible in most 
instances to know whether a tran- 
scription is to be played during the 
day or night, it is the committee's 
recommendation that commercial 
copy be prepared within the night- 
time limitation, and that an extra 
45 seconds be given over to theme 
music. Thus, when the program is 
played on daylight spots, the local 
announcer can step in over t he 
theme to take advantage of the ex- 
tra 45-second daytime allowance 
with additional copy." 

What to Wear 

TO THOSE planning to at- 
tend the NAB San Francisco 
convention, the city fathers 
advise topcoats are in order 
for both men and women. 
"Summer whites" are not 
worn in Frisco (except by 
tourists). Boosters say the 
convention tovm enjoys per- 
rennial "Indian Summer" and 
conventioneers should dress 

ceremony at the New York and San 
Francisco pickups. 

The two fair executives, Mr. Gib- 
son and Mr. Dill, in a joint state- 
ment July 9 declared: 

"The World's Fair of 1940 in 
New York and the Golden Gate In- 
ternational Exposition are happy 
to join in this proposed tribute to 
a great and vital American indus- 
try, an industry which has become 
a tremendous force in the develop- 
ment of our national aims and 
ideals. In these times of stress, it 
is more important than ever that 
freedom of radio take its place 
along with those other priceless 
freedoms guaranteed to us by the 
Bill of Rights. We believe that the 
two great international expositions 
now being held on opposite sides of 
our American continent can per- 
form a great service to the nation 
by helping to focus attention in this 
way on the American concept of 
freedom of radio taking its place 
alongside freedom of speech, free- 
dom of worship and freedom of the 

BROADCASTING • Broadcast Advertising 


New York and San Francisco to Join Aug. 3 in 
Tribute to Broadcasting Industry 

Miller Calls for Aggressive Action 

BMl, Defense and Code 
Among NAB Topics 
At Convention 

St. Francis Hotel, San Francisco, Aug. 4-7 


President, NAB 

IN COMING to San Francisco to 
participate in their most important 
convention in 20 years, the broad- 
casters of the nation are meeting to 
carefully consider 

^^^m^^^fi them in this criti- 
^^H^^^J^"^ cal emergency pe- 

^^'^^ lems — some old 

Mr. Miller "^"^^ . 'j.^^ '""sic 
copyright, and 
some new ones brought on by 
the present emergency. However, 
San Francisco will be no Munich; 
the broadcasters will offer no ap- 
peasement to any group seeking 
plunder or special favor. There is 
a definite determination for posi- 
tive aggressive action by an in- 
dustry united by bonds of common 

Progress of BMI 

Since our convention in Chicago 
last September, BMI has been or- 
1 ganized and has made exceptionally 
good progress. Today, instead of 
long, drawn-out negotiations with 
ASCAP, reaching no solution, 
\ ASCAP is beginning to hear our 
I answer to the music question and to 
hear it in terms they understand 
so well — in terms of new non- 
ASCAP music which is being played 
I by the stations and the networks. 
They will hear it louder and louder 
in the months ahead as the works 
[ of new composers and authors, 
. thanks to BMI, finally i-eceive the 
j recognition to which they have long 
been entitled. 

We want you to hear the whole 
I story of BMI. We know you will 
I be proud of what has been accomp- 
lished to date. We know you will 
be enthusiastic regarding the fu- 
I ture. 

For the first time since he came 
to the FCC, Chairman James L. 
j Fly comes before the industry fresh 
j with views derived from his first 
I official year in office, a year in 
which notable decisions in prac- 
tically all sectors of the adminis- 
trative regulatory field have been 
made — legal, technical, economic 
and social. 

Assistant Secretary of War Louis 
Johnson will be with us to make an 
important Government pronounce- 
I ment on the subject of the war 
j emergency and radio's relation to 
I the national defense program now 
I under way. 

1 No industry in America comes 
to its national convention with a 
more magnificent year-record of 
service behind it — public service as 
li well as economic service. The com- 
j plex and sometimes staggering so- 
I cial problems brought on in this 
I most eventful year in world's his- 
tory found the industry manned by 
people whose minds and hearts 


Golf Tournament, California Golf 

Club, for Broadcasting Magazine 

Trophy (tee-off 10:30 a.m.) 
Committee Meetings 

Code Committee 

Sales Managers Committee 

Legislative Committee 

Research Committee 

Accounting Committee 

Engineering Committee 

Other comrnittee meetings to be set 

4-7 P.M. 

San Francisco Press Club Party 

6 :30 P.M. 
Board of Directors Dinner 

10 A.M. 

Business Session, Colonial BjII Room 
Address of Welcome, Mayor Rossi 
President's Annual Report 
Appoint Convention Committees 
Secretary-Treasurer's Report 
Labor, Wages and Hours, Joseph 
L. Miller 

Proposed Amendments to By-Laws 
Report of Nominating Committee — 

12:.30 P.M. 
Luncheon, Colonial Ball Room ■ 
James Lawrence Fly, speaker 
2 :15 P.M. 
Groujj Meetings 

National Sales Managers, Station 
and Agency Representatives 
4:15 P.M. 
Group Meetings 

Clear Channel Stations 
Regional Stations 
Local Stations 


Delegates as Guests of Golden Gate 


8:30 A.M 
Engineering Roundtable (breakfast 

session auspices Engineering Corn- 

mittee, Lynne Smeby presiding) 
Public Relations & Code Roundtable, 

Ed Kirby presiding. 
Research Roundtable, Paul F. Peter 


Law Roundtable, Russell P. Place pre- 

Labor, Wages & Hours Roundtable, 
Joseph L. Miller presiding. 
10 A.M. 

Business Session, Colonial Ball Room 
Report of Nominating Committee 
Election of Directors-at-Large (bal- 
lot boxes open 10 a.m. to 4 p.m.) 
10:05 A.M. 
Broadcast Music Inc. 

Neville Miller, Merritt E. Tompkins, 
Sydney M. Kaye, Carl Haverlin 

were big enough to rise to every 

Those few skeptics who earlier 
questioned that radio had never 
been in a war emergency period 
have now found their answer: This 
year, 1940, finds American radio 
higher in public esteem and con- 
fidence, more necessary in the daily 
lives of our citizens than ever be- 
fore. This is a record in which we 
take just pride. It is a record to be 
treasured and guarded from those 
who would undermine it, either 
through malicious self-interest or 
through honest ignorance. 

Code Discussion 

In light of what has happened 
during the past year, we were in- 
deed a wise industry to inaugurate, 

12:30 P.M. 
Luncheon, Colonial Ball Room 

Hon. Louis Johnson, Assistant Sec- 
retary of War, speaker. 

2:15 P.M. 
Business Session, Colonial Ball Room 

Auspices NAB Sales Managers Di- 
vision, William Cline, WLS, 

William Scripps, Chairman NAB 
Research Committee, and Paul 
F. Peter, Director of Research, 
NAB, "The Unit Plan of Volume 

2:45 P.M. 

Roundtable on Unit Plan of Volume 
Measurement, Representatives of 

3:15 P.M. 
General Discussion 
Vote on Unit Plan 

3:50 P.M. 
Audimeter Audience Measurement 
A. C. Nielsen. 

6:30 P.M. 
Meeting of New Board of Directors. 

7 :30 P.M. 


Talks by Ted Smith, RCA, and 
Harry Lubcke, Director of Tele- 
vision, Don Lee 
Demonstration, Roundtable 


8 :30 A.M. 
Breakfast Sessions as Tuesday 

10 A.M. 

Business Session, Colonial Ball Room 
Edgar Bill, "The NAB Code" 
Dr. Frank Kingdon. 
Special Events Broadcasting, Mark 
Ethridge, WHAS, presiding. 
Herbert Hollister. KFBI 
A. A. Schecter, NBC Director 
of News and Special Events 
Paul W. White, CBS Director 

of Public Affairs 
Van C. Newkirk, Don Lee-MBS 
Special Events Director 
12:30 P.M. 
Luncheon (under auspices INS) 

2:15 P.M. 
FM Broadcasting, John Shepard 3d 

4:00 P.M. 
FM Broadcasters executive session. 

4 :30 P.M. 
Reports of Committees 
Unfinished Business 

8 P.M. 

Annual Banquet, California Ballroom, 

Treasure Island 
Presentation of BROADCASTING Trophy. 

in July, 1939, our program of self- 
regulation through the NAB Code 
at the Atlantic City convention. A 
review of the code, therefore, will 
occupy a prominent place in our de- 
liberations in San Francisco. 

There is a new interest in this 
year's convention on the part of 
advertisers and agencies. This is 
not only a natural development 
with the growing importance of ra- 
dio as an advertising medium, but 
also because of new problems, com- 
mercial and social, such as the 
consumer problem, requiring collab- 
oration. Contingents of New York 
and Chicago agency people are 
scheduled to meet with the NAB 
Bureau of Radio Advertising and 
the National Sales Managers' Com- 
mittee in several important com- 


WITH upwards of 200 reservations 
already indicated at San Francisco 
hotels, the NAB anticipates a rep- 
resentative convention of broad- 
casters in San Francisco Aug. 4-7, 
it was stated at Washington head- 
quarters July 12. 

Enrollment of more than 30 new 
member stations since June 1 as the 
result of a membership drive 
launched by C. E. Arney Jr., as- 
sistant to President Neville Miller, 
may be reflected at the annual 
meeting. A goal of 50 new members 
has been set by convention time. 

Fifty-nine membership chairmen 
in the various States and districts 
have been followed up by personal 
contact membership campaign ma- 
terial sent from headquarters. The 
Association's membership of 457 
is the largest in its history. 

New stations enrolled since June 
1 are WSKB, McComb, Miss.; 
WKPT, Kingsport, Tenn.; WTSP, 
St. Petersburg, Fla.; KIDO, Boise, 
Idaho; KRIC, Beaumont, Tex.; 
WJHP, Jacksonville, Fla.; KCRC, 
Enid, Okla.; WMAN, Mansfield, O.; 
WMBC, Detroit; WTRY, Troy, N. 
Y.; WSLB, Ogdensburg, N. Y.; 
WBNY, Buffalo; WOLF, Syracuse; 
WPRP, Ponce, P. R.; WMFF, 
Plattsburg, N. Y.; WTNJ, Tren- 
ton; WHCU, Ithaca, N. Y.; WCOS, 
Columbia, S. C; KVOE, Santa Ana, 
Cal.; WCNW, Brooklyn; KYCA, 
Prescott, Ariz. ; KARK, Little Rock, 
Ark.; KAND, Corsicana, Tex.; 
KGFW, Kearney, Neb.; WFTC, 
Kinston, N. C; WLOG, Logan, W. 
Va.; KDRO, Sedalia, Mo.; KWFC, 
Hot Springs, Ark.; KRLC, L'!wis- 
ton, Idaho; KUJ, Walla Walla, 
Wash.; WHPC, Albany, Ga.; 
WKIP, Poughkeepsie, N. Y.; 
WBTM, Danville, Va. 

mercial conferences — in one of 
which will be presented the new 
plan for the measurement of radio 
advertising, a need more and more 
in demand by both advertisers and 
station sales executives. 

Several important meetings will 
be held in conjunction with the 
full convention. The board of direc- 
tors will have their annual meet- 
ing Sunday, Aug. 4. IRNA and 
the independents will hold special 
meetings. FM broadcasters are 
planning an important conference. 
FM will be a subject of unusual 
interest on the full convention pro- 

Ample opportunity is being pro- 
vided for broadcasters to meet with 
advertisers, agency people, tran- 
scription companies, engineering 
firms, station representatives, news 
services and other allied interests 
who will be present. The annual 
convention banquet will be held on 
Treasure Island, Wednesday night, 
Aug. 7. The entertainment this 
year promises to be both novel and 
unusually entertaining. 

I urge that every station have 
a representative at San Francisco. 
The matters we will discuss de- 
serve the best thinking of the en- 
tire industry. Your voice, your 
views, are needed. 

Of inestimable value and plea- 
sure, too, will be the opportunity 
once again to renew old friendships, 
to visit with one another as we find 
a moment of two of relaxation, 
away from the considerations of 
the serious problems we are gath- 
ering to face. 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 15 

Local Agreements Halt Musicians Strike 

Remote Orchestra 
Pickups Return 
To Networks 

FEARS that the broadcasting in- 
dustry might be confronted with 
the threat of a nationwide strike of 
union musicians were entirely dis- 
pelled July 11 as both NBC and 
CBS were freed from the ban on 
remote dance band pickups invoked 
by the American Federation of 
Musicians. When KSTP, St. Paul, 
NBC outlet, and WRVA, Richmond, 
on CBS, compromised differences 
with their respective musicians' lo- 
cals, normal remote schedules were 

KSTP settled its differences with 
the St. Paul local July 9, ending a 
strike that had been called against 
the station a month earlier. The 
agreement with WRVA was nego- 
tiated July 10, with both sides rep- 
resented as being entirely satisfied. 
Prior to the settlements James C. 
Petrillo, new AFM president, told 
Broadcasting that if the stations 
and the locals did not come to terms 
the National AFM might have to 
"shoot the works", which was in- 
terpreted as meaning a national 

All Remotes Were Cancelled 

Trouble began in both St. Paul 
and Richmond following the expira- 
tion Jan. 17 of the national agree- 
ment between the AFM and all net- 
work affiliated stations, leaving the 
negotiating of further contracts to 
the individual stations and local 
unions. In most cities the new con- 
tracts were worked out with little 
difficulty, generally continuing the 
terms of the national agreement. 

But the old terms were not satis- 
factory to KSTP and WRVA and 
they proposed new terms which, in 
turn, did not please the unions. 
After months of conversation had 
failed to produce a solution of 
differences in either city, strikes 
were called early in June against 
both stations and local remotes 
were cut off from them. 

When these strikes had persisted 
for several weeks without result, 
the national union entered the pic- 
ture. On June 28 Mr. Petrillo asked 
NBC to stop feeding sustaining re- 
mote dance band programs to 
KSTP. When NBC refused to take 
this action, he ordered a number of 
top ranking "name" bands to cease 
playing remotes for NBC which 
might be fed to KSTP. 

Although KSTP is an outlet of 
the Red Network, remote pickups 
of both Red and Blue were banned 
as some of the orchestras concerned 
"were transmitted at various times 
over both Red and Blue hookups. 
With the removal of these name 
bands from its schedule, NBC de- 
cided to make a clean sweep of all 
such pickups until a final settle- 
ment could be reached and cancelled 
all of its dance band remotes. 

Richmond Situation 

On July 1, Mr. Petrillo requested 
CBS to refrain from feeding such 
programs to WRVA and the same 
cycle was repeated. CBS refused; 

the union ordered "name" bands 
off; CBS cancelled all remotes. For 
either network to have acceded to 
the AFM request and to have cut 
off its service to its affiliate would 
have been a breach of contract. 
When WRVA replaced its CBS 
dance pickups with similar pro- 
grams from MBS, with which it is 
also affiliated, the AFM ordered 
several bands not to play for MBS. 
This network, however, did not fol- 
low the example of NBC and CBS 
by cutting off all remotes, but 
simply replaced the absent bands 
with others not forbidden by the 
union. The other networks filled the 
late evening hours with variety and 
musical programs from their own 
studios and from those of their 

St. Paul Impasse 

Negotiations between stations 
and unions were immediately re- 
sumed in St. Paul and Richmond 
and were started in New York be- 
tween network executives and AFM 
officials. On July 9 Stanley E. Hub- 
bard, president of KSTP, announced 
that "a satisfactory agreement has 
been worked out between KSTP, 
James Petrillo, president of AFM, 
and NBC." Terms of the settlement, 
which became effective at once and 
resulted in immediate restoration 
of the name bands to NBC. were 
not disclosed at that time. Agree- 
ment followed a long conference in 
the office of Gov. Harold E. Stassen, 
recent COP keynoter, who aided in 
negotiating a settlement following 
his return to St. Paul. 

Strike against KSTP was called 

June 8 when the station refused to 
agree to union demands for an an- 
nual payment to union musicians 
of more than $21,000, the station 
said. In an earlier statement, issued 
June 30, Mr. Hubbard said that 
KSTP was willing to sign a con- 
tract with the union, to agree to 
employ only AFM musicians and 
to pay "any reasonable wage scale" 
and observe any working conditions 
the union might set. 

Stating that KSTP was always 
willing to negotiate with the AFM, 
he continued, "there is, however, a 
great difference between 'negotia- 
tions' and 'ultimatum', and it is on 
this point that KSTP and the mu- 
sicians' union are not agreed. 

"During the past few weeks the 
union has made absolutely no at- 
tempt to negotiate with us; they 
have merely handed us an ultima- 
tum, demanding that we sign their 
contract without compromise. The 
union demands that KSTP spend 
over $21,000 a year for musicians, 
regardless of whether they are 
needed. We cannot subscribe to 
such dictatorial tactics, which are 
far beyond the realm of legitimate 
union activity and which smack too 
much of totalitarianism." 

Petrillo Noncommittal 

A similar refusal on the part of 
WRVA to employ musicians except 
when needed is also the basis of 
the Richmond dispute. Following 
the expiration of the national agree- 
ment. WRVA decided to operate 
without as large a house orchestra 
as before, but instead to spend the 
money for the use of larger or- 

chestras for special programs as 
desired. Despite the fact that to 
date the station has under this plan 
expended considerably more than 
the sum called for under the old 
agreement, the union has held out 
for the regular employment of a 
staff band in place of this system of 
special employment of more men 
for shorter periods. WRVA's re- 
fusal to comply with this demand 
led to the strike and to the with- 
drawal of remote band pickups 
from all CBS network programs. 

Queried about the terms of the 
settlements, Mr. Petrillo said he was 
not interested in them beyond the 
point that the local union was satis- 
fied. "Any contract that is satis- 
factory to both the local union and 
the station is also satisfactory to 
the national AFM," he declared. 

Before signing of the KSTP con- 
tract, the u'lion also was consider- 
ing the withdrawal of name bands 
from phonograph records, ordering 
them not to make records which 
stations might use on the air in 
place of the live bands which the 
union order had made unavailable. 
RCA Mfg. Co., manufacturer of 
Victor and Bluebird records, was 
notified of this possibility. 

C. T. Lucy, general manager of 
WRVA, made no announcement be- 
yond the statement that the diffi- 
culties had been compromised and 
a satisfactory settlement reached. 
It is understood, however, that the 
controversy grew out of demands 
bv the union that the 11-man staff 
orchestra be utilized equitably dur- 
ing the entire year, whereas WRVA 
had employed the band heavily dur- 
ing' the first half of the year, and 
pronosed to meet its auota by di- 
minished oneration during the sum- 
mer months. 

Jergens Spot Plans 

nati, is planning an eight- week 
campaign of thrice-weekly spot 
announcements for Woodbury's 
soap to start the middle of Augtist 
on stations throughout the country. 
Further details have not been set, 
according to Lennen & Mitchell, 
New York, the agency. Jergens, 
which sponsors Walter Winchell on 
NBC-Blue Sunday nights, has en- 
gaged H.'V. Kaltenborn to substi- 
tute for the columnist during his 
August vacation. 

Beaumont, Grove Plans 

ADVERTISING for the Beaumont 
Co., St. Louis, in behalf of 4- Way 
Vaporizing Rub, will be handled by 
Russel M. Seeds Co., Chicago agen- 
cy, which announced July 11 that 
radio will be used. The same agency 
has been appointed to handle Ca- 
nadian advertising, including ra- 
dio, for Grove Labs., St. Louis 
(Bromo-Quinine) . John Kettlewell 
has been named account executive 
for both accounts. 

Armour Test 

ARMOUR & Co.. Chicago (meat prod- 
ucts), on .Tilly 22 will start a four- 
month test of thrice-weekly quarter- 
hour home economic programs titled 
Morning Sfai-, featuring Marcia 
Wheeler on WSAI. Cicinnati. Lord & 
Thomas, Chicago, is agency. 

His 'Radio Personality' Will Count 

'INFORMATION PLEASE' arrangers weren't any more aware of it than 
the rest of Us, but the April 9 guest appearance of Wendell L. Willkie 
on Canada Dry's NBC-Blue program definitely established him as a 
radio personality and gave the first big fillip to his incipient boom for 
the G.O.P. Presidential nomination. He was by all odds the star of the 
program, showing an amazing breadth of knowledge and facility of 
expression. Here he is with Frank Donovan (right), producer-director 
of RKO's Infor-mation Please short film subjects, with Oscar Levant 
(center). Of Mr. Willkie as a radio personality, Alton Cook, veteran 
New York World-Telegram radio columnist, stated: "One of the most 
striking new figures at the mike. Voice and personality match in a bluff, 
hearty delivery. From the loudspeaker he exudes an air of sound, earthy 
common sense. His recent Inf ormatioyi Please appearance also revealed 
a gift for repartee. Probably will reach best moments in ironic talks". 

Page 16 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

Trammell Named President of NBC 


BORN: July 6, 1894, Marietta, Ga., son of William J. and Bessie Niles 

EDUCATION: Sewanee Military Academy, Sewanee, Tenn., and Uni- 
versity of the South, Sewanee, Tenn. Member Kappa Alpha fraternity. 

MARRIAGE : November 1923 to Elisabeth Huff, daughter of Mr. and 
Mrs. Lloyd Huff, of Greensburg, Pa., stepdaughter of Maj. Gen. Charles 
G. Morton. 

WAR SERVICE: Commissioned 2nd Lieutenant, 36th Infantry, 12th 
Division, U. S. Army, 1917; 1st Lieutenant, 36th Infantry, May, 1918. 
Served until March, 1923, as staff officer under Maj. Gen. Charles G. 
Morton, Presidio, San Francisco. 

BUSINESS CAREER: Commercial representative, traffic department, 
RCA, San Francisco, March, 1923; transferred to Seattle, May, 1923; 
following year named district manager. Pacific Northwest, Marine Divi- 
sion, RCA; January, 1925, appointed assistant sales manager, Pacific 
Division, RCA; joined NBC sales staff, March, 1928; named manager, 
NBC Central Division, Chicago, May, 1928; elected vice-president, Cen- 
tral Division, March, 1929; transferred to New York and elected execu- 
tive vice-president, NBC, January, 1939. 

CLUBS: New York — Metropolitan Club, Deepdale; Chicago — Chicago 
Club, Racquet, Saddle & Cycle, Chicago Golf. 

Policy Changes Unlikely, 
He Asserts ; Many New 
Problems Pend 

NILES TRAMMELL, for the past 
two years executive vice-president 
of NBC, was elevated to its presi- 
dency July 12, it was announced by 
David Sarnoff, chairman of the 
board of directors of NBC, follow- 
ing a board meeting. Prior to elect- 
ing Mr. Trammell the board offi- 
cially accepted the I'esignation of 
Lenox R. Lohr, NBC president 
since Jan. 1, 1936, who on June 7 
had requested acceptance of his 
resignation to assume the presi- 
dency of the Museum of Science 
and Industry in Chicago [Broad- 
casting, June 15]. 

Election of Mr. Trammell came 
as no surprise to the industry as 
it has been generally predicted 
since Maj. Lohr's resignation was 
announced. Indeed, from Jan. 1, 
1939, when Mr. Trammell was 
brought from Chicago, where he 
had been vice-president in charge 
of NBC's Central Division, to the 
network's New York headquarters 
as executive vice-president, his ele- 
vation to head of the company has 
been frequently rumored as immi- 

Mr. Trammell's former post of 
executive vice-president will not be 
filled for the time being. There is 
strong likelihood, however, that 
Frank E. Mullen, vice-president in 
charge of public relations and ad- 
vertising of RCA, later may join 
NBC as Mr. Trammell's chief lieu- 
tenant. Presumably his appoint- 
ment would be as vice-president and 
general manager, which would 
place him second in command. Like 
Mr. Trammel a charter employee 
of NBC upon its formation, Mr. 
Mullen worked under the new 
president in Chicago, and was re- 
sponsible for instituting the Na- 
tional Farm and Home Hour, oldest 
sustaining network feature. 

Rose from the Ranks 

Mr. Sarnoff, in formally announc- 
ing Mr. Trammel's election, point- 
ed out that NBC thus promoted; to 
the presidency a man "who has 
risen from the ranks of the com- 
pany." He explained that Mr. 
Trammell brought to his new posi- 
tion 17 years of experience in com- 
munications, merchandising and 
broadcasting. He added: 

"It is a distinction to a young- 
industry that it has produced from 
its ranks a young executive of his 
type. Mr. Trammell's successive ad- 
vancement in positions of responsi- 
bility with the NBC have been 
made as the industry grew from 
small beginnings to a nationwide 
service of entertainment, informa- 
tion and education and has been 
of vital service to commerce and 
industry. His intimate knowledge 
of broadcasting, his popularity and 
wide acquaintanceship in all seg- 
ments of the industry, and his con- 
tributions to the developments of 
nationwide broadcasting are im- 
portant assets of the company he 
now heads." 

In an exclusive interview with 
Broadcasting, Mr. Trammell stat- 
ed that he contemplates no major 

changes in NBC policy, although 
there are a number of large and 
perplexing problems for which so- 
lutions are yet to be found. 

"In the 12 years I have been with 
NBC," he said, "each year has 
brought more problems than the 
year before. We are immediately 
faced with finding satisfactory 
methods and procedure for the de- 
velopment of television and for the 
development of frequency modu- 
lation. We must find a way of meet- 
ing the demands now being made 
upon the broadcasting industry by 
ASCAP, and by AFRA, AFM and 
other unions. We must develop 
methods and procedure for carry- 
ing on with our task of broadcast- 
ing in the public interest in time 
of national emergency. 

"These are not problems to be 
lightly taken," he declared, "nor to 
be solved with snap judgment. They 
call for the earnest and serious 

consideration of the entire broad- 
casting industry." 

Despite the difficulties imposed on 
industry progress by these prob- 
lems, Mr. Trammell expressed con- 
fidence in the industry's ability to 
overcome them, pointing to heights 
to which American radio has risen 
in its self-assumed task of keeping 
the public informed of the progress 
of the European war. 

"Radio is today rendering its 
greatest public service, and its abil- 
ity to do so is firmly based on its 
commercial structure. Let the pres- 
sure groups that are seeking to 
take from radio more and more of 
its income remember that as their 
demands are satisfied there is just 
that much less of the advertisers' 
dollar available for public service." 

Asked specifically about futui-e 
plans for the development of the 
Blue Network, Mr. Trammell stated 
that with the recent division of the 

KWK Asks 50 kw. 
On 680 Channel 

Would Shift KFEQto 1350 kc. ; 
Claims Benefit for Others 

ASSIGNMENT to 680 kc. with 50,- 
000 watts power, in lieu of its pres- 
ent regional facility, is sought by 
KWK, St. Louis, in a comprehen- 
sive application filed July 12 with 
the FCC. The application encom- 
passes also a proposed shift for 
KFEQ, St. Joseph, Mo., which 
would afford it fulltime operation. 

Coming as a sequel to the so- 
called St. Louis shift, which in- 
volved a half-dozen stations and 
under which KSD procured full- 
time while KXOK was assigned 630 
kc, the application was filed in the 
nature of an amendment to an ex- 
isting application by Robert T. 
Convey, KWK president, through 
William J. Dempsey and William C. 
Koplovitz, former general counsel 
and assistant general counsel re- 
spectively of the FCC. The former 
KWK application was for fulltime 
on 630 kc, conflicting with the 
grant to KXOK. 

The 680 kc. channel is the erst- 
while clear wave assigned to KPO, 
San Francisco N B C - R e d key. 
WPTF, Raleigh, however, several 
months ago was awarded fulltime 
operation on the channel, thus 
rendering the channel duplicated. 
KFEQ, now operating limited time 
on the frequency, has pending an 
application for fulltime. 

General Benefit Claimed 

The amended application con- 
tends that all parties in interest 
would be benefited through the pro- 
posed shift. It suggested that with 
the shift of KWK to 680, the 1350 
kc. assignment could be given 
KFEQ. It is contended the St. 
Joseph station, by the use of this 
channel with 5,000 watts fulltime, 
compared to its coverage on 680 kc. 
as proposed, would be far more effi- 
cient and at the same time would 
enable other stations on 1350 kc, 
particularly WBNX, New York, 
and WMBG, Richmond, to render a 
better service. Moreover, it is con- 
tended the operation would not 
interfere with KIDO, Boise, or 
KTSM, El Paso. 

Operation by KWK as proposed, 
using a directional antenna, the 
FCC was told, would not cause ob- 
jectionable interference to the serv- 
ice of WLAW, Lawrence, Mass., 
also on 680 kc, either with its 
present power or with increased 
facilities requested in its pending 
application. The same is true with 
respect to WPTF, operating either 
with its present power or with its 
requested 50,000 watts. KPO, domi- 
nant station, likewise would not be 
adversely affected, it was stated. 

NBC sales force into two separate 
branches, one serving the Red Net- 
work exclusively and the other the 
exclusive agent of the Blue [Broad- 
casting, June 15], the Blue prob- 
lem had been solved. "Ourselves at 
network headquarters, our affiliate 
stations and our clients and their 
advertising agencies are equally 
pleased with the results this sepa- 
ration has already shown," he de- 
clared. "Blue billings are forging 
ahead and we believe the Blue 
problem has been solved." 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 17 

BMI Draws Plan to Assure 
Ample Supply of Disc Music 

Transcribers Approve Proposal to Make the Full 
Catalog Available to Low-Income Stations 


A PLAN assuring radio stations 
subscribing to Broadcast Music 
Inc. a substantial supply of tran- 
scriptions of non-ASCAP music by 
the end of the year and a continu- 
ous adequate flow of such record- 
ings thenceforth at a reasonable 
cost will be submitted for the ap- 
proval of the BMI board of direc- 
tors at its regular monthly meeting 
in New Lork on July 16. Plan has 
been approved in principle by the 
transcription industry, it is learned, 
and details of its operation are 
rapidly being perfected. 

Purpose of the idea is primarily 
to make the full BMI catalog avail- 
able to stations in the low-income 
class, which have only one or two 
musicians and whose main source 
of music is transcriptions and phon- 
ograph records. The orchestrations 
sent out by BMI are of little value 
to such stations and they had be- 
gun to fear that at the end of the 
year and of their current ASCAP 
contracts they would be left high 
and dry without any adequate sup- 
ply of recorded music. 

Recording Plan 

To rectify this condition a meet- 
ing was held on July 1 at the Wal- 
dorf-Astoria in New York, attended 
by M. E. Tompkins, BMI's general 
manager; two members of the 
BMI board, Paul Morency, WTIC, 
and John Elmer, WCBM; and by 
representatives of World Broad- 
casting Sysetm, NBC Thesaurus, 
Standard Radio, Associated Music 
Publishers, Langlois & Wentworth, 
C. P. MacGregor and Davis & 
Schwegler, the last two companies 
being represented by proxy. While 
no official announcement has been 
made of the outcome of the meet- 
ing, it is learned that a plan was 
adopted in essence as follows: 

Each transcription company 
agreed to make immediately for 
BMI recordings of eight non- 
ASCAP selections, recording the 
masters at the company's own ex- 
pense and making pressings avail- 
able to all BMI member stations at 
$2 per double-faced transcription. 
As each company agreed not to 
duplicate numbers recorded by 
other companies, this would make 
immediately available more than 
50 tunes on records. For the future, 
each of the seven companies ex- 
pects to produce an average of 
about 50 non-ASCAP selections 
monthly, concentrating on this mu- 
sic which the stations will be able 
to play safely following the con- 
clusions of their current ASCAP 

Allowing for duplication of popu- 
lar tunes, this is still expected to 
produce a minimum of some 150 
non-ASCAP recordings monthly. 
Stations having exclusive contracts 
for any of the various library serv- 
ices will be asked to waive the ex- 
clusivity clause for the general 
good, and a procedure is being 
worked out whereby any station 

subscribing to one library service 
will be enabled to obtain the non- 
ASCAP numbers of the other serv- 
ices at a maximum cost of $2 for 
each two-sided disc. At present it 
is estimated that the combined sup- 
ply of non-ASCAP transcribed mu- 
sic exceeds 7,000 numbers, and it 
is expected that these also will be 
placed at the disposal of all BMI 
stations on a similar basis. 

M-G-M Project 

BMI board will also consider the 
alternate plans for building the 
BMI reservoir of music for indus- 
try use and their individual financ- 
ing programs [Broadcasting, July 
1]. Although given carte blanche 
to proceed along whatever line 
seems most likely to reach the de- 
sired results of placing the indus- 
try in a position of independence 
from ASCAP or any other musical 
monopoly, BMI executives are mov- 
ing with caution and deliberation, 
and it is not expected that any 
definite recommendation either for 
or against purchase of the M-G-M 
catalogs will be presented to the 
board, or even to the NAB mem- 
bership in San Francisco Aug. 4-7. 
While still very much in the realm 
of possibilities, the major expendi- 
ture involved in this acquisition — 
about $4,000,000— makes the deal 
one not to be made lightly. 

A further drawback to the pur- 
chase of these catalogs, or for that 
matter any of the catalogs of any 
publisher whose music is now han- 
dled by ASCAP, is the probability 
that any attempt to withdraw this 
music from the ASCAP control 
will be made the subject of a suit by 
ASCAP, on the grounds that the 
writers of the songs are still 
ASCAP members and that the per- 
formance rights belong to them and 
not to the publishers. 

Legal Action Seen 

While the copyright attorneys 
queried on the subject by Broad- 
casting agree that under normal 
contractual conditions the publish- 
er and not the writer holds these 
rights, the song writers hold other- 
wise [Broadcasting, June 15] and 
it is not likely they would submit to 
the withdrawal of their creations 
by the publisher without a court 

E. C. Mills, chairman of ASCAP's 
Administrative Board, who in re- 
cent months has been extraordi- 
narily silent on the whole contro- 
versy, was reported as having stat- 
ed July 6 that ASCAP intended to 
ask injunctions to protect its per- 
formance rights in the event cata- 
logs are sold to BMI. He asserted 
ASCAP would still control per- 
formance rights of catalogs sold to 
BMI through membership contracts 
with writers and that it would take 
every necessary legal step to en- 
force this control. 

ASCAP has adopted the policy, 
it was stated, of not divulging the 
identity of stations which have 
signed or are negotiating for the 

Rhy}hmic Concert Number First I 
Of New Collection ' 

A RHYTHMIC concert orchestra- 
tion by Ernest Gold, titled Peter 
Piper Jr., was sent to all BMI sub- 
scribers July 3 as the first of the 
"BMI Orchestral Library Series". 
In addition to original numbers of 
the better type, this new series 
will also include arrangements of 
public domain music. The first ar- 
rangements will be chosen from a 
group of 150 selections which pro- 
gram records show to have been 
most frequently performed in re- 
cent years. To be of the greatest 
use to all stations, the arrange- 
ments are "cross-cued", including 
15 parts besides piano but so ar- 
ranged that they can be used by 
groups of players numbering from 
six to 100. 

BMI has secured the broadcast- 
ing rights to I've Got to Break 
Myself of You, Every Thought and 
Pve Spent the Evening in Heaven, 
three numbers written by Bob 
Carleton, author of Jada, Jada, and 
other familiar tunes, and Cliff Dix- 
on. Tunes are the hit songs from 
"Tattletales", a musical revue play- 
ing in Los Angeles. 

BMI Tunes Click 

TWO BMI tunes achieved the 
distinction of being listed 
among the numbers most fre- 
quently broadcast during the 
week of July 2 in the records 
of Accurate Reporting Serv- 
ice, commonly called "the 
sheet" by clients whom it 
keeps informed of the num- 
ber of times songs are broad- 
cast on NBC and CBS. The 
tune Here in the Velvet Night 
received 15 broadcasts, and 
We Could Make Such Beau- 
tiful Music was heard 14 
times on the networks during 
the week, first time any BMI 
number has passed the 10- 
performance mark. Frequent 
use of BMI songs by studio 
programs replacing bands 
barred from the air by AFM 
order helped these tunes to 
make the musical honor roll. 

new ASCAP contracts eff'ective Jan. 
1. This conclusion was reached, it 
was said, because ASCAP felt such 
stations might be subjected to 
"punitive actions" by advocates of 
the BMI movement seeking to con- 
solidate broadcasters under the 
leadership of the networks. 

No Contracts Yet 

While no broadcaster has signed 
and returned to ASCAP the new 
license to take effect Jan. 1, 1941, 
ASCAP advised Broadcasting July 
12, that the flow of inquiries and 
letters indicating that the contracts 
will be signed at some later date 
has been "far greater than was ex- 
pected." Officials of ASCAP were 
described as "extremely pleased" 
by the response. Licenses were 
mailed out to all stations June 18. 
No signatures were expected this 
early, it was stated, as the broad- 
casters have until the end of the 
year to accept the new terms. 

Regardless of the final decision 
regarding the M-G-M music, BMI 
is busily turning out orchestrations 
of some 30 tunes weekly for its 
members, including eight new popu- 

Radio Receipts Comprise 
64% of ASCAP Income 

RADIO'S contribution to ASCAP 
in 1939 amounted to $4,142,024, ac- 
counting for 63.6% of the total 
ASCAP revenue for the year. Of 
this sum, $3,277,836 came from the 
fees paid by broadcasters on the 
basis of a flat 5% of their gross 
income, while $864,188 came from 
sustaining fees. Breakdown of 
ASCAP revenue for 1939 follows: 

Radio $4,142,024 

Motion Pictures 1,166,233 

Restaurants 673,788 

Hotels 226,890 

Dance Halls 143,845 

Miscellaneous 158,974 

Total $6,511,754 

lar numbers and new arrangements 
of some 25 public domain numbers. 
Occupying two floors of the build- 
ing at 23 W. 47th St., New York, 
about half a block from the BMI 
headquarters, some 60 arrangers, 
copyists (who extract the indi- 
vidual instrumental parts from the 
complete score) , autographers (who 
prepare the master copies from 
which the sheet music is J)rinted) 
and proof readers are at work, 
under the direction of Arthur Gut- 

Mr. Gutman, who prior to joining 
BMI was chief arranger for the 
New York local (802) of the AFM 
and who also made arrangements 
for Irving Berlin, said that eight 
different printers are employed to 
produce BMI's present output of 
45,000 orchestrations a week, which 
are shipped out each Wednesday 
to the BMI stations. He traced the 
course of a new tune from the time 
it is submitted to BMI by its com- 
poser, who may be either a staff 
employe or a free-lance writer. 

From Composer to User 

Mr. Gutman said that it is first 
auditioned by a five-man commit- 
tee of BMI musical executives. If 
approved by the committee it is 
then examined for possible copy- 
right infringements and if ap- 
proved on that score it is reex- 
amined by a subcommittee which 
makes minor alterations, such as 
correcting a faulty rhyme or note. 

Finally accepted, the new tune 
is added to Mr. Gutman's supply, 
from which eight numbers of dif- 
ferent types (sweet, swing, ballads, 
etc.) are selected for one week's 
releases. From there on the pro- 
duction is a four-week process, 
Mr. Gutman explained. Numbers 
to be released this week (July 17) 
are at the printers. Next week's 
numbers (July 24) are being auto- 
graphed. Those for release on July 
31 are in the hands of the arrang- 
ers and those to go out Aug. 7 are 
having piano copies made for sub- 
mission to the arrangers. 

The Radio Twist 

The public domain music goes 
through much the same process, 
he said, except that 25 public do- 
main numbers, similarly chosen for 
a balanced musical diet, are in- 
cluded in each week's list. Modern 
arrangements and modern treat- 
ment are given each of these old 
numbers, he said, and no pains are 

All numbers, both new and old, 
(Continued on page 71) 

Page 18 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

^-:Cn * - - ^^^^^^^^ Woh«r.n<V-e-roo'^Uo« 

>^>^;°r 3'^; Vo.>»^ 

^ ie I C 

D ^ r, . Nationar Sales Representative, PAUL H 


R CO. 

BROADCASTING • Broadcast Advertising 

July J 5, 1940 • Page 19 

This veteran adds power and impact 
to every line and situation by 
multiplying and directing the 

interpretation aimed at the audience. 

No matter how gifted the manipulator, 
the inarticulate Booths below lack 
the concentrated, directed fervor 

of the skilled actor. 

A radio station can have the best coverage 

ever offered to you and still be a poor money's worth. 

For it's not just coverage that counts— it's power pancaked 
down on densely populated areas containing the most radio homes that works. 

Radio had only shed its milk-teeth when WOR took its 50,000 watts 
and, by means of a unique directive-array system, 

harnessed, directed and multiplied them. 

WOR's power is increased more than two times by spearing it 
at population centers; into cities where people listen. It tucks 
its power away from sparsely populated areas on 

the West and the ocean's dead-space on the East. 

It is specifically designed to reach the 
greatest group of markets in America 
with the most power! 

— that power-full station 


Grocer, Druggist 
Preference Found 
For Use of Radio 

Surveys Show Dealer Choices; 
Brand Identification Noted 

RETAIL grocers and druggists of 
Kansas in the majority regard ra- 
dio as the most effective national 
advertising medium for the prod- 
ucts they sell. 

Their radio preference is indi- 
cated in one of a group of inde- 
pendent surveys completed this 
spring by journalism students of 
Kansas State College, Manhattan, 
under the direction of Prof. H. B. 

The undergraduate research proj- 
ects, handled as part of the regular 
school work, also were entered in 
a contest sponsored by Ben Ludy, 
manager of WIBW, Topeka, who 
for several years has offered a prize 
to the undergraduate student doing 
the best piece of research work in 
a field related to radio. 

As announced to Broadcasting 
by Prof. Summers, first award this 
year went to Richard M. Mall for 
his study of "Reactions of Male 
Listeners to Radio News". Second 
place was awarded Robert E. Sum- 
mers for a survey on "Dealers' 
Preferences in National Advertis- 
ing", and third to Jean Gibbs for a 
study of "Program Preferences of 
High School and Grade School Stu- 
dents". Among four other papers 
submitted in the WIBW contest, 
but not placed, was one by Maxine 
Martin on "Product Identification 
by Housewives". 

Choice of Media 

Robert E. Summers' study of 
dealers' national advertising pref- 
erences was based on personal in- 
terviews with 110 retail merchants 
— 40 drugstore proprietors and 70 
retail grocers — in eight Kansas com- 
munities. Findings indicated that 
preferences of druggists and gro- 
cers as to media ran generally 
parallel, tempered only by varia- 
tions in types of products. 

Of the 40 druggists interviewed, 
24 (or 60%) had radio receiving 
sets in their stores. Of these, 71.3% 
used them simply for entertainment, 
with only 16.4% making any effort 
consistently to keep their sets tuned 
to programs advertising products 
they sold. The remainder used their 
sets for both purposes. 

They were asked to indicate what 
type of radio program they consid- 
ered most effective in nationally ad- 
vertising products purchased by 
men and by women, respectively. To 
reach men, the druggists gave most 
votes to programs featuring co- 
medians and to sports broadcasts, 
each being mentioned by 46.3% of 
those interviewed. News was listed 
by 41%; quiz programs, 35.9%; 
popular orchestras, 25.7%. 

Daytime serials were rated most 
effective for advertising products 
used by women, with mentions from 
67.5% of the druggists interviewed. 
In second place were evening dra- 
matic shows, 35.2%; popular or- 
chestras, 29.7 % ; quiz programs, 
18.8%; news broadcasts, 16.4%. 

Program Selections 

Programs listened to regularly by 
the interviewed druggists, checked 
from a list including only programs 
on which drug products were ad- 
vertised, included Bob Hope (Pep- 
sodent), listened to by 61.4%; 
Fitch Band Wagon, 52.8%; Fibber 
(Continued on page 58) 

REPRESENTATIVES of Standard Oil Co. of California, McCann-Erick- 
son, and Don Lee Broadcasting System gathered recently in the office 
of William D. Pabst, general manager of KFRC, San Francisco, to 
observe the signing of a contract calling for presentation of the Standard 
Symphony Hour on 29 stations, and the Standard School Broadcasts on 
32 Don Lee-MBS stations, beginning Oct. 3. The Symphony Hour has 
been heard throughout the West on NBC for 13 years, the School Broad- 
casts 12 years. Both are to be presented via the Don Lee Network in 
California, Oregon and Washington. Around the conference table are 
(1 to r) Adrian Michaelis, Cecile Creed and Walter J. Held, of Standard 
Oil; Walter A. Burke, assistant general manager of McCann-Erickson, 
agency handling the account; Mr. Pabst; Phipps L. Rasmussen, manager 
of the McCann-Erickson markets division; Fred Crawshaw, KFRC ac- 
count executive. Standing is Ward Ingrim, KFRC sales manager. 

Power to Recall Advertised Products 
Found Improved in Survey of Listeners 

A MARKED upswing in the effec- 
tiveness of broadcast advertising's 
impact on listeners is disclosed in 
the 1940 Iowa Radio Audience Sur- 
vey conducted by H. B. Summers, of 
Kansas State College. The propor- 
tion of listeners able to recall the 
name of advertised products was 
analyzed for the three leading me- 
dia, radio, newspapers and maga- 

Prof. Summers' annual Iowa sur- 
vey, started in 1938, is based on 
interviews in April with 9,001 fam- 
ilies distributed among the 99 Iowa 
counties, carefully selected to rep- 
resent all groups. New data in the 
1940 study cover amount of read- 
ing in newspapers and magazines; 
reactions to Father Coughlin's 
broadcasts; brand data covering 
flour, coffee, cooking fat, soap, pipe 
tobacco and overalls. 

Power to Recall 

In checking media effectiveness, 
the interviewers asked this ques- 
tion: "Can you recall the name of 
any product which you saw or 
heard advertised, yesterday, in a 
daily newspaper? In a magazine? 
Over the radio?" 

Responses indicated that 19.3% 
of men recalled products advertised 
in newspapers; 11.6% recalled prod- 
ucts advertised in magazines; and 
51.9% recalled products advertised 
on the air. In the case of women, the 
recall figures were: newspapers 
21%; magazines 14.7%; radio 

Prof. Summers says the general 
results confirm those of the 1939 
study, but the proportions recalling 
both newspaper and radio adver- 
tisements were considerably greater 
in the 1940 study than a year ago, 
though the relative proportions of 
radio to newspaper advertisements 
recalled are little changed. In 1939, 
Prof. Summers found, 14.6% \vere 
able to name newspaper-advertised 
products, as compared with 43.5% 
recalling products advertised over 
radio. For 1940 the comparable fig- 
ures are 20.1% for newspapers, 
56.8% for radio. 

Though only about a fourth of 
the listeners indicated agreement 
with the views of Father Charles E. 
Coughlin, who broadcast last sea- 

Chef's Special 

A NEW dodge in presenting 
commercial announcements 
has been developed by WTMJ, 
Milwaukee, by bringing a 
restaurant's chef to the mike 
with kitchen-background sales 
messages. Three mornings a 
week Chef Roberts, of Wrig- 
ley's Restaurant, comes to the 
Top o' the Morning program, 
is introduced by Bill Evans, 
then does the chat, highlight- 
ing Wrigley's "special" for 
the day, larded with institu- 
tional lore about the estab- 
lishment. Doug Kamp, WTMJ 
salesman, sold the idea to 

Standard Oil Transfers 
Coast School and Music 
Broadcasts to Don Lee 

STANDARD OIL Co. of California, 
San Francisco, second oldest con- 
sistent user of radio time in the 
United States, through McCann- 
Erickson, that city, on Oct. 3 shifts 
the weekly Standard School Broad- 
cast and Standard Symphony Hour 
from 12 NBC-Pacific Blue and 6 
NBC-Pacific Red stations, respec- 
tively, to Don Lee Broadcasting 
System. Contract is for 28 and 52 
weeks respectively. 

Under the new setup, the School 
Broadcast is to be heard on 32 Don 
Lee stations, Thursday, 11:15-11:45 
a.m., with the Symphony Hour on 
29 stations, Thursday, 8-9 p.m. 
(PST). The latter program started 
on KPO, San Francisco, on Oct. 
31, 1926, before NBC actually be- 
came a network. The School Broad- 
cast, inaugurated Oct. 18, 1928, is 
heard by more than a half-million 
students, and is part of the curric- 
ulum in approximately 5,000 Pa- 
cific Coast schools. Strictly institu- 
tional, both programs were con- 
ceived as a contribution to the cul- 
tural entertainment and musical 
education of Pacific Coast listeners. 

Since inauguration of the series, 
Standard Oil Co. has never de- 
parted from its original policy al- 
though new and more interesting 
technique in presentation has cons- 
tantly been developed. Throughout 
its schedule, the Symphony Hour 
has been conducted by many world 
famous directors, with outstanding 
Pacific Coast symphonic orchestras 

The companion broadcast, de- 
signed especially for schools and 
accompanied by a Teacher's Man- 
ual, also serves as an introduction 
to the evening program. Both broad- 
casts have been recognized for their 
artistic integrity by four Pacific 
Coast Universities, which give cred- 
it for completion of the Standard 
courses. The two programs were 
recently cited for their high artis- 
tic merit by Phi Beta, national 
woman's professional fraternity for 
music art. 

son over a special network, 50.5% 
believe that he should be permitted 
to continue his series, with the 
other 49.5% feeling he should not 
be allowed on the air. These figures, 
says Prof. Summers, show the de- 
gree of listener tolerance to the 
radio priest. 

This tolerance is more common in 
villages than in cities or farms, 
and more common among farm men 
and women than amoxg listeners 
in villages. 

The Time Factor 

In analyzing radio listening hours 
versus reading hours. Prof. Sum- 
mers developed extensive data. In 
the case of men living in cities, it 
was found they listen to the radio 
an average of 4.4 hours a day, and 
read newspapers .61% of an hour; 
farm publications .03; wqmen's 
magazines .03; other magazines 
.27. Men in villages listen 3.98 
hours a day, and read as fol- 
lows: Newspapers .56; farm pub- 
lications .03; women's magazines 
.03; other magazines .16. Men on 
farms listen 3.66 hours a day, and 
read as follows: Newspapers, .49 
hours; farm publications .13; wom- 
en's magazines ; other maga- 
zines .07. 

Women living in cities listen 5.65 
hours a day and read as follows: 
Newspapers .48 hours; farm publi- 

foreign staff in London, is the author 
of Strategy of Terror, recently pub- 
lished book treating the Nazi "war of 
nerves" in Europe. 

cations .02 ; women's magazines .25 ; 
other magazines .13. Women in vil- 
lages listen 4.8 hours a day and 
read as follows: Newspapers .44 
hours ; farm publications .03 ; wom- 
en's magazines .18; other magazines 
.10. Women living on farms listen 
4.9 hours a day and read as follows : 
Newspapers .42 hours; farm publi- 
cations .08; women's magazines .1; 
other magazines .06. 

Prof. Summers broke down per- 
centage of reading hours to listen- 
ing hours as follows: Urban men 
21%; village men 20%; farm men 
19%; urban women 15%; village 
women 16% ; farm women 14%. 

His analysis of radio listening 
hours by the time of day shows: 

City men, morning .74 hours; af- 
ternoon 1.2; evening 2.46. 

Village men, morning .82; after- 
noon 1.19; evening 1.96. 

Farm men, morning .71; after- 
noon 1.03; evening 1.92. 

Urban women, morning 1.33; af- 
ternoon 1.69; evening 2.63. 

Village women, morning 1.26; 
afternoon 1.60; evening 1.94. 

Farm women, morning 1.26; af- 
ternoon 1.70; evening 1.94. 

Page 22 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

FOR 5 TRAIMLOADS OF AUTOS.... tosuppli/ 

demand KOIN advertising helps create ! 

Two successive records smashed bring two let- 
ters from enthusiastic KOIN advertiser! Read 
this quotation from the second letter 

. . we have again in May established a new and all-time 
record of 607 new and used cars . . ." 

"You may be interested in knowing that on Saturday, June 1, 
we ordered from the Chevrolet Motor Company 665 new 1940 
Chevrolets, to be shipped during the months of June and July, 
and the Chevrolet Motor Company reports that this is the 
largest single order ever placed by a Chevrolet dealer, and will 
take five complete train loads of 40 freight cars each to ship 
these automobiles from the factory. 

"Again I want to state that the Arthur L. Fields Chevrolet Co. 
credits our 'Everybody Wins' weekly program over your station 
with a considerable part in the establishing of these records." 


CBS Outlet in 


FREE & PETERS, INC., Nat. Representatives 

KOIN's new promotion 
book — explaining the rea- 
sons back of KOIN's un- 
challenged pre-eminence in 
the Portland market — will 
be sent to advertising buyers 
on request. 

■■■■ BBRHaHiia ■■■■■■■q toaaBiBai lyaHHaai 

' C 3 — 3 — E ■■■■■ 

Largest Chevrolet Dealer West of the Mississippi 

3 Station Sales 
Approved by FCC 

Philadelphia Record Given 

Right to Acquire WHAT 

TRANSFERS of ownership of three 
local stations, including the acqui- 
sition of WHAT, Philadelphia Ibcal, 
by the Philadelphia Record, were 
approved by the FCC Jtily 5. 

WHAT, a 100-watt outlet which 
shares time on 1310 kc. with WTEL, 
Philadelphia, and WCAM, Camden, 
N. J., was sold by Bonwit-Teller & 
Co. of Philadelphia for $10,000, and 
its transfer approved with the pro- 
viso that the Commission's action 
"shall not be construed as a finding 
with respect to a future transfer of 
control of the licensee corporation 
to the preferred stockholders of the 
Philadelphia Record Co. or the 
Courier Post Co." J. David Stern 
is publisher of the Philadelphia 
Record and Camden Courier Post. 
WHAT was purchased by Bonwit- 
Teller early in 1939 from the Phila- 
delphia Public Ledger. 

Other Transfers 

Approved also was sale of the 
61% interest in WCHV, Charlottes- 
ville, Va., held by Mrs. Marcia Ar- 
rington. She has sold her holdings 
to Charles Barham Jr., a wholesale 
baker of Nashville, at an undis- 
closed price. 

John E. Lambeth, weathly furni- 
ture manufacturer of Thomasville, 
Ga., heads a family company which 
was authorized to buy WMFR, 
High Point, N. C, from Wayne M. 
Nelson, manager. Mr. Nelson and 
E. Z. Jones, commercial manager, 
agreed to sell the station for 
$45,000. Mr. Lambeth is understood 
to have purchased the station for 
his son, J. E. Lambeth Jr. 

FCC Power Increases 

INCREASES in power to 5,000 
watts fulltime were authorized July 
5 by the FCC for three stations. 
WFLA, Tampa, and WSUN, St. 
Petersburg, time-sharing stations 
on 620 kc, were given horizontal 
power increases to 5,000 watts. 
KWFT, Wichita Falls, Tex., also 
operating on 620 kc, was granted 
a construction permit to increase 
its power from 250 watts night 
1,000 watts day to 1,000 night 5,000 
day with a directional antenna. 
KQW, San Jose, Cal., was granted 
an increase to 5,000 watts fulltime 
on 1010 kc. WGGM, Gulfport, Miss., 
WKOK, Sunbury, Pa., KIUP, Du- 
rango, Colo., and WIBG, Glenside, 
Pa., were granted increases in 
power from 100 to 250 watts on 
their local assignments. 

Starting in Vincennes 

AUTHORIZED for construction 
last November, the new WAOV, 
Vincennes, Ind., 100 watts on 1420 
kc, will go on the air about the 
middle of August, according to 
Eugene C. Pulliam, head of Vin- 
cennes Newspapers Inc., licensee 
corporation. Howard Greenlee, pub- 
lisher of Mr. Pulliam's Vincennes 
Sun-Commercial, will be manager, 
and Earl Lewis will be chief engi- 
neer. Other personnel has not yet 
been selected. Mr. Pulliam, who also 
controls the Lebanon Reporter and 
Huntington Herald-Press, Indiana 
dailies, is also the owner of WIRE, 
Indianapolis, although he does not 
publish any newspaper in that city. 

A'FISHING they did go— and with 
excellent results here pictured. In 
top photo is the catch of four sail- 
fish, one an 83-pounder, and miscel- 
lany of dolphin, bonita and tuna 
caught off Miami last month by 
Mr. and Mrs. Arthur Collins (r and 
1) in a single day, setting a local 
record. Mr. Collins is head of Col- 
lins Radio Co., Cedar Rapids, la. 
Below, Dick Shafto, director of 
WIS, Columbia, S. C, displays the 
39-pound channel bass he took last 
month at Oregon Inlet, N. C. It was 
the biggest of a big day's catch in 
which Messrs. Peters, Woodward 
and Wade, all of the Free & Peters 
firm, participated. Shafto says he 
left the 15% to the reps. 

Lost His Fish 

NOT ONLY a fine big sal- 
mon, but a radio operator too, 
was the catch of Roscoe 
Smith, KMO, Tacoma, ac- 
count executive, when he went 
on a recent fishing trip in 
Puget Sound with Bert Dunn, 
station technician. Smith, 
pole in hand, was working on 
a 16%-pound salmon. Dunn, 
fighting to land a salmon on 
his line, fell out of the boat. 
Smith clutched the pole, 
tackle and salmon in one 
hand, and went to the rescue 
of the bedraggled Bert Dunn 
with the other. After a few 
minutes, both were landed 
successfully. But Dunn lost 
his salmon. 

Valdosta, Ga., Station 
To Take the Air July 25 

GOV. E. D. RIVERS' new station 
in Valdosta, Ga., authorized for con- 
struction last February, will go on 
the air July 25 and will be RCA 
equipped throughout, according to 
an announcement by John F. Ar- 
rington Jr., who will be general 
manager. Mr. Arrington formerly 
was a salesman with WIOD, Mi- 
ami, and recently sold his interest 
in WCHV, Charlottesville, Va. His 
wife, Marcia Arrington, will be 
commercial manager of the Valdos- 
ta station, which will have the call 
letters WGOV. 

The only other staff selections 
thus far announced are Charles 
Piedra as program director and 
Pat Padgett as production man- 
ager. Both formerly were with the 
Arringtons at WCHV. The Georgia 
governor's new station will oper- 
ate with 100 watts night and 250 
day on 1420 kc. 

Proposed FCC Decision 
Orders KGKB Deletion 

THE FIFTH of seven Texas sta- 
tions cited because of purported 
hidden ownership interests violat- 
ing the law, was earmarked for 
possible deletion July 6 when the 
FCC issued findings proposing to 
revoke the license of KGKB, Tyler, 
Tex. In its report, the FCC an- 
nounced it proposed to affirm the 
recommendations of Commissioner 
George H. Payne, who presided at 
hearings on the Texas stations, on 
the ground that operation and man- 
agement of the station had been de- 
legated improperly to Rev. James G. 
Ulmer. It affirmed its original revo- 
cation order of Feb. 13. Parties 
have 20 days to file exceptions and 
request oral arguments. 

Previously the FCC had adopted 
proposed findings involving revoca- 
tion of the licenses of KTBC, Aus- 
tin; KNET, Palestine; KRBA, 
Lufkin, and KSAM, Huntsville. 
Revocation proceedings are still 
pending against KGFI, Browns- 
ville, and KAND, Corsicana — all 
involving alleged improper transfer 
of interests to Rev. Ulmer. 

New Chattanooga Local 

JOE W. ENGEL, since 1931 presi- 
dent of the Chattanooga baseball 
club, on July 6 was authorized by 
the FCC to construct a new 250- 
watt station on 1370 kc. in that 
city. Mr. Engel, an oldtime big 
league pitcher, is also scout for the 
Washington Senators of the Ameri- 
can League. The station will be 
Chattanooga's third, WAPO hav- 
ing been established as a daytime 
local in 1936 and having recently 
been authorized to go to 500 watts 
night and 1,000 day on 1120 kc 
WDOD in the same city has been 
operating since 1925. 


FATHER Charles E. Coughlin, De- 
troit radio priest who several 
months ago suspended his Sunday 
afternoon sponsored broadcasts 
over an independent hookup, is re- 
ported planning to return to the 
air in a transcription series in Oc- 
tober. Details are lacking, and Air- 
casters Inc., Detroit agency which 
has handled the Coughlin place- 
ments, advised Broadcasting by 
wire in response to a query that 
"we are not at liberty to publish 
details as yet". 

One major station reported that 
it has been offered a contract for 
52 half -hour discs featuring Cough- 
lin, the proposed order from Air- 
casters Inc. calling for Sundays, 4- 
4:30 p.m. (EST) starting Oct. 20. 

When the Detroit priest left the 
air recently, it was announced he 
would return in the autumn, pre- 
sumably over the same wire hookup, 
and it was stated on his behalf that 
he would have more stations than 
ever. The list of stations carrying 
his talks was never disclosed, but 
it was understood to include be- 
tween 30 and 40 outlets. Some of 
these announced publicly that they 
were carrying through contract 
commitments but would not renew 
at expirations in conformity with 
their interpretations of the NAB 
code provisions covering sponsored 
controversial broadcasts. 

It is believed Fr. Coughlin wants 
to return to the air in time to be 
heard before the elections. Latterly 
he was bitterly opposed to the 
Roosevelt Administration, particu- 
larly its foreign policy. It is also 
reported that Aircasters Inc., head- 
ed by Stanley Boynton, was offer- 
ing transcriptions of talks by the 
Rev. Gerald H. K. Smith, colleague 
of Coughlin in the Lemke-for-Presi- 
dent campaign and onetime asso- 
ciate of the late Huey Long. 

KSD Fulltime Fete 

STARTING a fulltime operating 
schedule July 1, KSD, St. Louis, 
observed its expanded operation 
through a special 30-minute pro- 
gram dramatizing steps in the 
growth and development of the sta- 
tion. The program was written and 
produced by Jim Dutson, with spe- 
cial music conducted by Musical 
Director Russ David. George M. 
Burbach, general manager of KSD, 
and Elmer Knoernschild, program 
director of KFUO, Concordia Semi- 
nary station in St. Louis, appeared 
briefly on the program to outline 
future plans for the stations. For 
the last 16 years KSD had shared 
time on 550 kc. with KFUO, the 
FCC on May 8 authorizing KSD's 
exclusive use of 550 kc. in St. Louis 
and switching KFUO to daytime 
on 830 kc 

Call Letter Assignments 

LATEST call letter assignments by 
the FCC, completing the tabulation 
of new station grants during the first 
six months of 1939 published on page 
32 of the July 1 Broadcasting, are 
as follows: WHPC, Albany. Ga. ; 
WIZE, Springfield, 0.; WKPA, New 
Kensington. Pa. ; WFCI, Pawtucket, 
R. I.; WMRC, Greenville, S. C. Call 
letters of the new station in Omaha 
should be corrected to KONB. 

JOHN ALDEN. formerly advertising 
manager of The Mennen Co., has been 
appointed assistant to Dr. M. W. 
Stofer, vice-president in charge of ad- 
vertising at the Norwich Pharmacal 
Co., Norwich, N. Y. 

Page 24 • July 15, 1940 

BROADCASTING • Broadcast Advertising 



The biggest thing in America today is N5I/VS! 

In addition to all Red Network news features, KOA is on 
the air six times daily, plus flash bulletins, with THREE of 
the world's greatest news sources, United Press, Interna- 
tional News Service and the *Denver Post facilities. iVo 
other station in the Mountain and Plains West can boast 
of more than ONE of these services. 

KOA's unsurpassed news coverage together 
with alert, intelligent presentation of pro- 
grams that originate in Denver's Radio 
City, has won for KOA undisputed first 
position in Showmanship in this region. 

* Exclusive Affiliation 

Represented Nationally by 


SPOT Sales Offices 





BROADCASTING • Broadcast Advertising 

July 15, 1940 . Page 25 


Radio Campaign Stops Bakery's Daily Quota 
Of Product Unsold by Drivers 

Netwo^k^ Create 
Half -Year Record 

Increase of 14% Is Attained 
Over Time Sales in 1939 

PASSING the half-way mark of 
the year, network radio gives every 
indication of establishing new sales 
records during 1940, even without 
the impending flood of political 
business as the quadrennial Presi- 
dential campaign gets under way. 
For the first half of the year the 
combined gross time sales of the 
major networks total $47,048,571, a 
gain of 14.3% over the total of 
$41,176,145 for the first six months 
of 1939. For the month of June the 
combined 1940 total is $7,085,791, 
up 9.5% in comparison with the 
1939 figure of $6,470,770. 

The inci-ease of June, 1940, over 
June, 1939, would have been several 
percent higher if the networks' cov- 
erage of the Republican National 
Convention had not caused commer- 
cial cancellations resulting in a 
combined reduction of more than 
$200,000 in gross time sales. 

Individually, CBS leads the other 
networks in dollar volume for both 
month and six-month periods, while 
MBS leads in percentage gains for 
June and for the six months. For 
the half-year CBS time sales, be- 
fore deduction of time discounts 
and agency commissions (basis on 
which all these gross figures are 
calculated), are $20,457,372, a rise 
of 20.7% over the 1939 half-year 
mark of $16,952,973. Mutual, for 
the six-month span, has total gross 
time sales of $2,031,323 this year 
as compared to a total of $1,624,235 
for the same period of 1939. 

NBC-Red total for the first half 
of 1940 is $19,326,846, up 6.5% 
from the $18,149,437 total for the 
first half of last year. The Blue 
Network January - June figures 
show a 17.6% increase since last 
year, reading $5,233,030 for 1940 
and $4,449,500 for 1939. For NBC 
as a whole, the six-month total this 
year is $24,559,876, up 8.7% over 
last year's $22,598,937. Combined 
NBC June billings are $3,642,100, 
a gain of 7.7% over the $3,382,404 
total for June, 1939. 

Gross Monthly Time Sales 

% Gain 
191t0 over 1939 1939 


Jan. $3,496,393 8.9% $3,211,161 

Feb. 3,226,983 8.5 2,975,258 

Mar. 3,338,440 1.2 3,297,992 

April 3,128,685 8.7 2,879,571 

May 3,216,940 6.3 3,025,538 

June 2,919,405 5.8 2,759,917 


Jan. 908,815 10.5 822,730 

Feb. 905,101 17.0 773,437 

Mar. 965,904 10.7 872,860 

April 912,833 34.0 681,413 

May 817,682 20.9 676,564 

June 722,695 16.1 622,487 


Jan. 3,575,946 34.2 2,674,057 

Feb. 3,330,627 31.0 2,541,542 

Mar. 3,513,170 20.1 2,925,684 

April 3,322,689 16.4 2,854,026 

May 3,570,727 15.3 3,097,484 

June 3,144,213 9.9 2,860,180 


Jan. 317,729 0.8 315,078 

Feb. 337,649 22.1 276,605 

Mar. 390,813 27.3 306,976 

April 363,468 38.4 262,626 

May 322,186 37.2 234,764 

June 299,478 31.2 228,186 

W. H. HARRISON, vice-president 
and chief engineer of AT&T, has been 
appointed director of the construction 
division of the National Defense Ad- 
visory Commission's production de- 
partment under Chairman William S. 


Advertising Manager 
Quimby Baking Co., Uhrichsville, O. 

STALE, or more sophisticatedly 
termed, "yesterday's bread", is a 
problem that grays bakers' hair and 
upsets profit columns. Such a prob- 
lem was ours in varying degrees at 
Quimby Baking Co. Drivers per- 
sisted in returning "home" with 
bread that, according to quality 
standards, should have been con- 
sumed by a bread-eating public. 

We turned to WWVA, Wheel- 
ing, to execute a merchandising 
plan designed not only to end our 
stale bread returns, but also to in- 
crease our regular output. Results 
were noticeable, but not in propor- 
tion to cost and effort. For the sec- 
ond time we came to the conclusion 
that radio advertising just didn't 
fit our business, but we couldn't 
make such a decision "stick" with 
the radio station. 

After considerable study of the 
situation, the conclusion was 
reached that our radio program 
had too much individual community 
appeal. It was hardly broad enough 
in its appeal to all bread-eaters in 
our territory. WWVA convinced us 
that they were regularly serving 
that territory effectively and came 
through with a program idea of 
their own, for which a "punch" was 
claimed. We were skeptical, espe- 
cially so because an increased ad- 
vertising expenditure was involved, 
but we dared. 

Kopf Directs Red Sales, 
McCluer Blue, as NBC 
Splits Central Division 

work sales department was divided 
into two distinct groups July 1, ac- 
cording to Sidney N. Strotz, vice- 
president and general manager. 
Harry C. Kopf was appointed sales 
manager for the Red network with 

Mr. McCluer ^r. Kopf 

James J. Neale sales traffic man- 
ager. William Weddell, E. R. Bor- 
rolf, E. M. Hoge and J. D. Gal- 
braith constitute the sales force. 
Paul McCluer is now sales head of 
the Blue network in the Central 
Division with Floyd Van Etten 
named as sales traffic manager. 
Merritt Schoenfeld, John McCor- 
mick and E. K. Hartenbower are 
the salesmen. 

In announcing the creation of 
separate sales staffs for the net- 
works, Mr. Strotz indicated there 
may be announcements of addi- 
tions to the personnel of both de- 
partments in the near future. The 
action follows similar moves in the 
NBC Eastern and Western Divi- 
sions sales organizations and estab- 
lishes separate sales forces coast- 
to-coast for the Red and Blue net- 

WWVA recommended a person- 
ality male singer with a claimed es- 
tablished audience. His radio title 
sounded rather appealing — "Silver 
Yodeling Bill"! We said okay. 
Then a simple contest was recom- 
mended, for which an immediate 
sales check was promised. It was 
proposed that we ask "Silver Yodel- 
ing Bill's" listeners to count the 
number of times "Holsum" was 
mentioned on each broadcast. Then 
we were to give six silver-plated 
teaspoons to those listeners who 
submitted the exact count, along 
vdth a proof of purchase. To all this 
we also said okay, signing a con- 
tract for 11:45 a.m. to 12 noon, 
Monday to Friday, inclusive. 

The wisdom of such a decision 
was immediately verified by contest 
returns. And better still, within a 
few days our trucks were returning 
"home" without the "yesterday's 
bread" headache. Along with this 
came the demand for more Holsum 
Bread — and in a volume which ne- 
cessitated a call to WWVA to ask 
them to advise our program listen- 
ers to be patient if they could not 
secure Holsum Bread, as we were 
making every effort to supply pub- 
lic demand as quickly as possible. 

And all this proved to us the worth 
of radio advertising intelligently 
planned for the sale of our bread, 
and especially the value of the ex- 
perience of a producing radio sta- 


SKELLY OIL Co., Kansas City 
(gas and oil), on July 29 started a 
20-week campaign of five-weekly 
quarter-hour news broadcasts fea- 
turing Capt. E. D. C. Hearne, vet- 
eran newscaster and former World 
War flyer, on a proposed network 
of 11 NBC-Red stations. As Broad- 
casting went to press clearance 
was had on practically all stations. 

The series is described as the 
first early-morning commercial 
show in network history and is run- 
ning on station-optional time with 
NBC-Red moving up its starting 
time a quarter-hour. Due to diffi- 
culties which arose, all stations 
could not carry the show at the 
same time, with five releasing 
6:45-7 a. m. (CST) and six from 
7-7:15 a. m. requiring a repeat 
broadcast. Stations selected : WIBA, 
Madison, Wis.; WEBC, Duluth; 
KSTP, St. Paul - Minneapolis; 
WD AY, Fargo, N. D.; KSCJ, Sioux 
City, la.; KSOO, Sioux Falls, S. 
D.; WOW. Omaha; WHO, Des 
Moines; WDAF, Kansas City; 
KVOO, Tulsa; WKY, Oklahoma 

Frank Ferrin, radio director of 
Henri, Hurst & McDonald, the 
agency handling the account, set 
the deal. 

Quaker's NBC Plans 

QUAKER OATS Co., Chicago 
(cereals), on Oct. 27 will start a 
52-week schedule on 38 NBC-Red 
stations Sundays, 5:30-6 p. m. Ruth- 
rauff & Ryan, Chicago, the agency 
handling the account, is currently 
auditioning programs and expects 
to have a decision within the next 
few weeks on show to be used. 

BAKERIES and radio mix well, 
judging by these pictorial episodes 
from Yankton and San Francisco. 
Tri-State Milling Co., of Rapid 
City, S. D., is a user of WNAX 
time, sponsoring the Swansdown 
News Reel each morning, with Cap 
Malley (left, top photo) announc- 
ing. Malley recently visited the Tri- 
State mill, along with Jim Gies, 
sales promotion manager, and Miss 
Wjmn Hubler, continuity writer. 
Here Malley samples a test loaf 
of bread supplied by Stanley White, 
head chemist. Langendorf United 
Bakeries, Pacific chain, recently 
signed with KSFO, San Francisco, 
for 52 broadcasts from the stage 
of the Orpheum Theatre, under the 
title News Quiz. At the signatory 
ceremony were (1 to r) Hal Neides, 
theatre manager; Edward Jansen, 
KSFO salesman; D. Wheelock, 
Langendorf advertising manager ; 
Lincoln Dellar, KSFO general man- 

Net Sponsors Traced 

tisers on NBC, CBS and MBS from 
January, 1933, through December, 
1939, has just been issued by the 
NBC sales research division. In 
diagrammatic tables the study 
shows the continuity for each 
product-campaign on any network 
through the seven-year period, 
sponsoring companies being listed 
alphabetically. A separate table 
shows political advertisers and there 
is an additional list of advertisers 
using the networks prior to 1933, 
showing the network used by each 
during the years 1927 through 1932, 
but not broken down by months. 


KRIS, Corpus Christi, and KRGV, 
Weslaco, Tex., effective June 26, 
joined MBS, making a total of 142 
Mutual affiliates. The two stations, 
as members of the Texas State Net- 
work, were formerly available to 
the Mutual network, until they end- 
ed their affiliation with TSN Jan. 
10 [Broadcasting, Jan. 15]. KRIS 
operates on 1330 kc. with 500 watts 
power, and KRGV operates on 1260 
kc, 1,000 watts, both unlimited 

CFGP, Grande Prairie, Alta, has been 
given permission to increase from 100 
to 2.50 watts. New Marconi equipment 
has been ordered. The station expects 
to increase power Nov. 1, according 
to C. L. Berry, manager. 

Page 26 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

WIP, Philadelphia, is strong for the Western 
Electric 300A Reproducer Panel. To modern- 
ize its transcription facilities, to give new sparkle 
to all recordings, both vertical and lateral, WIP 
bought four of these panels, and one 1300A 
Reproducer Set, which includes a fifth 300A 
Panel. Get full details from Graybar. 

Government's ASCAP Drive 
Asks Data From Music Users 

Justice Department Questionnaire Indicates Active 
Pursuit of Suit; Society Yields Its Files 

CLEAR indication that the Depart- 
ment of Justice is pursuing active- 
ly the prosecution of anti-trust 
proceedings against ASCAP was 
seen in mid-July with the dispatch- 
ing by the Department of question- 
naires to users of copyrighted 
music, eliciting detailed information 
on relations with ASCAP over the 
years. Broadcasters, along with ho- 
tels, motion picture exhibitors, 
music publishers and others identi- 
fied with public performance of 
music, are being circularized. 

Arrival July 2 at the Department 
of Justice of several crates of 
ASCAP files and records original- 
ly subpoenaed by the Government 
also confirmed the belief that the 
Department intends to follow 
through on the anti-m o n o p o 1 y 
course against ASCAP. This data 
first had been sought by the De- 
partment through grand jury sub- 
poena in New York after ASCAP 
repeatedly had refused to give De- 
partment officials access to certain 

Agreement Reached 

After Judge Henry W. Goddard 
of the Federal District Court in 
New York May 29 had denied an 
ASCAP motion to quash the grand 
jury subpoena, looking forward to- 
ward possible criminal prosecution 
of the Society, ASCAP agreed to 
furnish direct the information re- 

It was learned authoritatively 
that this agreement came in latter 
June, at which time Gene Buck, 
president of ASCAP, and Louis D. 
Frohlich, counsel, conferred with 
Assistant Attorney General Thur- 
man Arnold and members of his 
staff. By agreeing to furnish the 
voluminous data, including confi- 
dential minutes of board meetings, 
financial reports, membership lists 
and the like, ASCAP was relieved 
of the necessity of presenting the 
data to the grand jury at this time. 
Victor Waters, Special Assistant 
Attorney General in charge of the 
ASCAP prosecution, is understood 
to be examining the data before 
deciding upon the Department's 
future course. 

While no information has been 
forthcoming from official quarters 
regarding the Buck-Frohlich con- 
ference with Assistant Attorney 
General Arnold, it is understood 
the ASCAP officials were told in 
no uncertain terms that the Gov- 
ernment intended to follow through 
in the five-year-old anti-trust pro- 
ceedings against ASCAP or pos- 
sibly even branch off into new. crim- 
inal litigation. The replies to the 
questionnaires, plus the analysis 
of the ASCAP data, probably will 
serve as the basis for the next 
course of action. 

With current ASCAP contracts 
expiring at the end of the year, 
and with Broadcast Music Inc. ac- 
tively building a reservoir of nvusic 
„lQt>king toward dropping of A.§(J:^J* 
music on Dec. 31, it was expected 
the Department would be inclined 

to move rapidly. At the hearing 
May 29 before Judge Goddard, Mr. 
Frohlich had charged that the De- 
partment's purpose was to use the 
criminal procedure to force ASCAP 
into a "consent decree" on the civil 
anti-trust suit pending since 1934, 
seeking to dissolve ASCAP as a 
monopoly in restraint of trade. 
Arguing for the Government, Mr. 
Waters refuted any such intent. 

CKRC, Revelstoke, B. C, new 100- 
watt station on 1500 kc, went on the 
air June 27. Station license has been 
granted to W. R. Sherwood, listed as 
owner. Ford Warren is commercial 
manager. The station is using Cana- 
dian Broadcasting Corp. sustaining 
network programs and is represented 
by All-Canada Radio Facilities. 

HONEYMOONING in Bermuda is 
John E. Mosman, CBS assistant di- 
rector of production, with his bride, 
the former Joan Tetzel, featured 
star of two CBS serial programs, 
When a Girl Marries, sponsored by 
Prudential Life Insurance Co., and 
Woman of Courage, sponsored by 
Colgate-Palmolive-Peet Co. 


Book Review Idea Develops Into a Big Audience 
Puller for Southv^estern Region — 


WKY, Oklahoma City 

AN IDEA, together with the will 
and facilities to produce it, have re- 
sulted in This Is the Story, widely 
acclaimed by Oklahoma listeners. 
The program originates at WKY, 
Oklahoma City, five days a week, 4 
to 4:15 p.m., and behind it lies a 
story with all the drama, suspense 
and excitement of a Hollywood 

This Is the Story is so completely 
new that as an idea it scared even 
the most liberal WKY program 
men. It started over a suggestion 
that the station should have a pro- 
gram to satisfy the thousands of 
listeners who enjoy good books — a 
group which forms a large part of 
Oklahoma's citizenry. To help in- 
corporate the idea came Madeline 
Douglas Bullard, literary critic. 
Scores of suggestions went through 
the mill and were discarded. A 
simple "review" was not enough. 
There had to be thought and pro- 
duction behind any such venture. 
Finally, one afternoon not long ago, 
in a studio draped with special 
velvet curtains, went Mrs. Bullard 
and WKY organist, Ken Wright. 
Into an audition studio went WKY 
executives and program officials. 
The next 15 minutes saw the pres- 
entation of a program with an ap- 
peal unparalleled in the Southwest. 

Characters Interpreted 

First, there was a theme from the 
organ. It was a specially-written 
composition, and it entered the 
microphones without overtones, 
without distortion. Engineers had 
worked many hours to obtain per- 
fect reproduction of sound. Then 
slowly, effectively, Mrs. Bullard be- 
gan her story. Description was even- 
tempoed, moderate; then one char- 
acter entered the story. Mrs. Bul- 
lard became that character, and 
as each succeeding character was 
introduced, so did the narrator 
ch^ge herself into that being. 
, FMr-five-six people; women, men, 
children — all of , different types ap- 
peared as the pafees tupned. Never 
was there a falter in voice, never a 

mistake in character of interpre- 

Behind the voice, as it changed 
from sorrow to joy, from indiffer- 
ence to concern, came a continuous 
stream of soothing, inspiring music. 
Organ tones, blended with the voice, 
softening as the words softened; 
reaching a climax as a character 
shouted — music pulling like mil- 
lions of strings on the emotions of 
those who listened, shaping every 
mood, every thought into a well- 
rounded pattern 

As cold-hearted radio men lis- 
tened, they warmed to the familiar, 
comfortable feeling of that story 
and its musical companion. Soon 
they were living the episode they 
heard, unconsciously they were 
transformed into the emotional pup- 
pets of a woman, a voice and an 

More conservative producers 
might have said the program 
wouldn't go over — there would be 
no appeal except to a small minor- 
ity. When This Is the Story made 
its air debut, its audience was im- 
mediate, gratifying. Instead of a 
"small minority", letters came from 
men and women in every walk of 
life: from farmers, doctors, law- 
yers, book reviewers, housewives, 
invalids. There were no offers of 
"pictures" or "free samples". Peo- 
ple wrote because they had to thank 
someone for a program which 
stirred new emotions in them. They 
found a program which, unlike 
many others, did not run on end- 
lessly, without a climax. Each book 
on This Is the Story is a complete 
episode, rewritten by a literary ex- 
pert, condensed and dramatized. 

Retained is all the flavor of the 
original novel, but without "word- 
for-word" recital. Many listeners 
clamor to read for themselves the 
books they have heard so vividly 
portrayed by Mrs. Bullard. As one 
book is completed, another, of a dif- 
ferent type is begun. 

TEL-PIC Syndicate Inc., makers of 
news-photo merchandising displays, 
has increased its list of station sub- 
scribers to 139 with the addition of 
KOY, Phoenix; WINN, Louisville; 
WBAB. Atlantic City; KGLU, Saf- 
ford, Ariz. 


THE NEW WJHP, Jacksonville's 
third station, begins operation July 
15 as an NBC-Blue outlet, accord- 
ing to Henry G. Wells Jr., general 
manager of the John H. Perry sta- 
tions. To operate on 1290 kc. with 
250 watts fulltime, WJHP is affili- 
ated with the Jacksonville Journal, 
one of the Perry newspapers. Other 
Perry stations are WCOA, Pensa- 
cola; WD LP, Panama City, and 
WTMC, Ocala. 

Commercial manager of WJHP 
is Ira M. Koger, formerly of WIS, 
Columbia, S. C, WTOC, Savannah, 
and WCSC, Charleston, S. C. Pro- 
gram director is Lynn Gearhart, 
formerly with WSUN, St. Peters- 
burg. Beecher Hayford, formerly 
with WCOA, is chief engineer. 

Other staff members are — sales, 
C. D. Taylor, Royce Powell and Ted 
Chapeau; program, Jim Young, 
chief announcer and formerly of 
WIS, "Speed" Veal, formerly with 
WDNC, Durham, and John Whit- 
more, formerly in charge of public 
relations for Marineland Ocean- 
arium; engineers, Bertram Mc- 
Namara, Clark Overton and Peter 

Dedicatory plans included an 
hour broadcast 8-9 p.m. July 15 
with civic, religious and business 
leaders present as guests of Mr. 
Perry and the station staff. Open 
house was to be observed during 
the day with the public invited to 
visit the studios in the Jacksonville 
Journal Bldg. The station is RCA 
equipped throughout and air-con- 
ditioned. Transmitter is located in 
South Jacksonville on the St. 
John's River. 

In addition to carrying a full 
schedule of NBC-Blue programs, 
the station will offer comprehensive 
news through its newspaper affilia- 
tion with Associated Press. WJHP 
will be nationally represented by 
John H. Perry Associates. 

Stephen P. Willis Named 
As Manager of WJNO 

APPOINTMENT of Stephen P. 
Willis, manager of WPRO, Provi- 
dence, as general manager of 
WJNO, West Palm Beach, was an- 
nounced July 10, to become effec- 
tive Aug. 1. Mr. Willis succeeds 
Reginald B. Martin, resigned, who 
has not announced his future plans. 
The personnel change is an out- 
growth of the recent death of J. J. 
O'Brien, New York financier and 
sportsman, who was principal own- 
er of WJNO. 

William S. Cherry Jr., president 
and executive head of WPRO, has 
not yet announced Mr. Willis' suc- 
cessor. Mr. Cherry proposes to con- 
tinue in his capacity as policy head 
of the station, however, and it is 
possible that the immediate post of 
manager will not be filled. Mr. Wil- 
lis joined WPRO four years ago, 
after having been commercial man- 
ager of WSBT, South Bend, Ind. 

WITH Kenneth E. Huddleston, for- 
merly of the U of Kentucky as its 
educational director, WNOX, Knox- 
ville, is conducting a Summer School, 
with half-hour daily programs, Mon- 
day through Friday, and 25 minutes on 

Page 28 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

f '/WHAT'S THIS - 



THEY'RE talking — as everyone soon will 
be — about the new location of WEAF's 
50,000-watt transmitter at Port Washington, 
New York. They're talking about its "salt- 
water way " to the New York market — and 
what that's going to mean to advertisers. 
They're agreeing that salt water conducts 
ground waves better than anything else and 
realizing that WEAF's signal traveling over 
salt water all the way from antenna to New 
York will get a boost throughout its cover- 
age area that will mean 

A better-than-ever signal to 
WEAF's listening millions 

More regular listeners 

^) Great sales and profits for 
WEAF advertisers 

For example, there will be a minimum signal 
in New York's five boroughs of 25 millivolts 
— and that's a real concentration of power 
where power counts most. And beyond the city 
proper, listeners will get WEAF more clearly 
and with a greater volume — for consistently 
better listening to WEAF's great programs. 

WEAF's coverage is vast today. Its service 
to listeners and advertisers is dominant. In 
the fall, when the new transmitter goes into 
operation, entirely new standards of listening 
will be set for New York audiences by WEAF. 
Plan to take advantage of it. Check WEAF's 
choice availabilities in guaranteed station 
time now. Just give us a ring or drop us a line. 

Represented Nationally by 

SPOT Sales Offices 







BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 29 

FIRST OFFICIAL VIEW of the station's new 50,000-watt transmitter 
in Hull, Mass., came July 3 to the entire staff of WBZ, Boston. The pre- 
view was included as part of a staff picnic celebrating the station's new 
Westinghouse management. Cross-legged and contented in center front 
is Vincent Callahan, new manager of WBZ-WBZA, Boston-Springfield. 

Brown Hearing Draws Rebukes 
By Senators of FCC Actions 

CBS Stock Transfers and Network-Monopoly Report 
Examined at Committee Session on Nomination 

Sharp Criticism 
Leads to Delay in 
Monopoly Report 

Exceptions to Be Authorized; 

Wheeler's Stiff Rebuke 

FINDING no word of praise from 
any quarter on the so-called Net- 
work-Monopoly Report of its special 
committee, the FCC has decided to 
move cautiously in considering the 
committee's sweeping indictment of 
network operations until late this 
year — perhaps after the Presiden- 
tial elections. 

First indication of this came July 
10 when it was disclosed, during 
Senate Interstate Commerce Com- 
mittee hearings on qualification of 
Thad H. Brown to serve another 
seven-year term as a member of 
the FCC, that exceptions to the 
Network-Monopoly Committee's re- 
port would be permitted by the 
FCC. The Senate Committee" itself 
had begun what amounted to an 
impromptu inquiry into the FCC's 
investigation in its examination of 
Commissioner Brown and of Ralph 
F. Colin, CBS general counsel. 

Wheeler's Rebuke 

Early in the proceedings July 10, 
Chairman Wheeler (D-Mont.) of 
the Senate Committee observed that 
if what CBS contended is true, the 
FCC report shows "misunderstand- 
ing of the facts" and is full of 
"gross misrepresentations". 

John J. Burns, chief counsel for 
CBS during the Network-Monopoly 
hearings, disclosed to the Commit- 
tee that Chairman Fly informally 
had acquiesced to his suggestion 
that all parties be permitted to file 
briefs, in the nature of exceptions 
to inaccuracies in the voluminous 
committee report [Broadcasting 
June 15, July 1]. It is presumed also 
that oral arguments will be author- 
ized, if requested on fundamental 
aspects of the committee's report. 

Because the FCC does not have 
another meeting until July 19, it is 
not expected the actual time for 
filing of exceptions or briefs will be 
set until that date. Chairman Fly 
must procure concurrence of a ma- 
jority of the FCC, since no definite 
procedure heretofore has been out- 
lined in connection with Commis- 
sion consideration of the Monopoly 
report. It is hardly expected that 
the FCC will ask return of the 
briefs or exceptions until early fall. 
Oral arguments normally would 
not be held for another 30 days. All 
this, it is presumed, would occur 
before the FCC itself formally be- 
gan consideration of the commit- 
tee's report. 

The Senate committee began its 
inquisition into the Network-Mo- 
nopoly Committee's report as an 
outgrowth of testimony previously 
given the committee by Col. Brown 
[Broadcasting, July 1], relating to 
CBS stock transactions. After Mr. 
Colin and Judge Burns contested 
the accuracy of point after point 
raised in the FCC committee re- 
port, Senator Tobey waxed critical 
not only of the FCC but of the fit- 
ness of Col. Brown to serve on the 

Again a Delay 

The hearing — third since Presi- 
dent Roosevelt nominated Col. 
Brown for another term — recessed 
July 10 until after the Democratic 
convention beginning July 15. 
Meanwhile, Col. Brown cannot 
function as a member of the FCC, 

CONGRESSIONAL criticism of 
FCC actions and methods, revolv- 
ing principally about the recent 
Network-Monopoly Report, contin- 
ued July 10 as the Senate Inter- 
state Commerce Committee held its 
third hearing on the renomination 
of Commissioner Thad H. Brown. 
Straying far afield from the nomi- 
nation issue, the committee recessed 
July 10 until after the Democratic 
Convention — probably until July 29 
— at which time Col. Brown and 
other witnesses again will be called. 

CBS Stock Issue 

With Ralph F. Colin, CBS gen- 
eral counsel, in the witness chair, 
the committee aimed its shots at a 
moving target, starting with an at- 
tack on an alleged "stock-rigging 
deal" by CBS executives and then 
about-facing to allow CBS repre- 
sentatives the privilege of voicing 
their general disagreement with 
FCC conclusions in its network-mo- 
nopoly study. 

By the end of the session commit- 
tee members, led by Sen. Tobey (R- 
N.H.), appeared inclined to shoot 
holes in many of the FCC conclu- 
sions, with Sen. Tobey laying the 
blame squarely at the feet of Com- 
missioner Brown as acting chair- 
man of the Chain-Monopoly Com- 

Since the committee indicated it 
had not yet finished with the sub- 

since his term expired June 30. He 
has been recalled to active duty as 
a Lieutenant Colonel in the Adju- 
tant General's office of the Army, 
however, with full pay of his grade, 
plus allowances. 

Senator Tobey punctuated his ob- 
servations of the Network-Monopo- 
ly report and of Col. Brown in 
particular with such statements as 
a display of "great ignorance of the 
report" by the man who served as 
acting chairman of the committee 
and that the committee was "one 
thousand per cent wrong" in its de- 
ductions on certain aspects of the 
CBS stock transactions. 

Judge Burns stated repeatedly 
that many of the FCC conclusions 
were unwarranted by the evidence 
and that the general tenor of the 
report is misleading. 

ject, and recessed further hearings 
until after the convention, confir- 
mation of the Brown appointment 
was further delayed until at least 
late in July. Meanwhile Commis- 
sioner Brown remained in his 
unique "powerless" position so far 
as the FCC was concerned. With 
his term of office having expired 
June 30 and confirmation of his 
new seven-year term delayed, he 
has been unable to participate in 
any official FCC matters since July 
1. However, on June 28 Commis- 
sioner Brown was called back by 
the Army into active service as a 
Lieutenant-Colonel in the Judge Ad- 
vocate General's department, where 
he has been on the reserve for the 
last 17 years. He assumed active 
duty July 1 and will serve the usual 
20-day training period in accord- 
ance with the present trend of the 
defense emergency under which the 
Army is calling back all ranking re- 
serve officers for active service. 

Although Commissioner Brown 
himself was not on the stand, as at 
the two previous hearings June 12 
and 21, questioning by the commit- 
tee as usual was led by Sen. Tobey 
[Broadcasting, June 15, July 1]. 
As the hearing started Sen. Tobey 
requested that FCC Chairman Fly 
be called to answer questions on 
the Network - Monopoly report. 
Chairman Fly appeared shortly, but 
the hearing was recessed before he 
was called upon to testify. Prefac- 
ing Mr. Colin's appearance, John J. 
Burns, CBS counsel during the net- 
work-monopoly hearings, pointed to 
"inaccuracies and false conclusions" 
in the FCC report and charged the 
report was "erroneous in fact and 
erroneous in conclusion". 

Colin on the Spot 

When Mr. Colin took his place at 
the conference table as the first wit- 
ness put under oath in the proceed- 
ings. Sen. Tobey launched a 20- 
minute review of testimony leading 
up to the Colin appearance on be- 
half of CBS. As Sen. Tobey started 
reading a June 21 statement by Mr. 
Colin, replying to earlier testimony 
regarding the alleged "treasury 
raiding" activities of CBS execu- 

Dedication on July 27 
Is Arranged By WBZ 

WBZ, Boston, has scheduled formal 
dedication ceremonies July 27 for 
its new 50-kw. transmitter at Hull, 
Mass. Highlighting the opening day 
ceremonies will be the use of the 
new uranium "atomic power" ele- 
ment, U-235, to throw the new 
Westinghouse transmitting plant 
into regular operation for the first 
time. Special broadcasts and fea- 
tures will continue through the en- 
tire afternoon and evening both in 
WBZ's Hotel Bradford studios in 
Boston and at the new transmitter 
house at Hull. 

In addition to the scientific fea- 
tures, the opening day ceremonies 
are to include parades and page- 
ants, with entertainment by Boston 
radio artists, according to Vincent 
F. Callahan, WBZ general manager. 
Hull has proclaimed July 27 as 
WBZ Day and the town has indi- 
cated active participation in the 
dedication. The present transmitter 
at Millis, Mass., will be used until 
July 27. When the new transmitter 
goes into regular operation, the old 
plant will be taken over by the 
Government to serve as a monitor- 
ing post for the FCC, Mr. Callahan 

fives, in which he branded the al- 
legations false, he set off a storm 
among the few committee members 
present. Indignant members at- 
tacked Mr. Colin for perpetrating 
"an outrage on this committee and 
any member of it" by his "rash 
statements" attributing malice and 
ignorance of the facts to Sen. Tobey 
or other committee members, par- 
ticularly when he chose to act upon 
a press service report alone with- 
out investigating the source of the 
charges further. 

As comment on this incidental 
phase continued, Mr. Colin ex- 
plained that he was appearing pri- 
marily to outline the allegedly ques- 
tionable Paramount-CBS deal and 
asked that he be allowed to pro- 
ceed on that subject, adding that 
after that was accomplished he 
would be glad to have his "ears 
pinned back" if it was still deemed 

History of Transfers 

According to Mr. Colin's ex- 
planation, before June, 1929, the 
stock of CBS was wholly owned by 
17 persons, of whom William S. 
Paley was the largest single stock- 
holder. Paramount-Famous-Lasky 
Corp., with an eye on the television 
field, approached CBS stockholders, 
and after negotiation Paramount 
agreed to buy and CBS' stockhold- 
ers agreed to sell half their interest 
in CBS for $5,000,000. 

Paramount's $5,000,000 offer was 
made contingent on CBS earning 
net profits of $2,000,000 in the two 
years following completion of the 
purchase. To establish the contin- 
gent price. Paramount agreed to 
pay the $5,000,000 by delivering 
58,823 shares of its own stock, 
whose market value at that time 
was considerably under $5,000,000. 
It also agreed to buy this stock back 
at $85 per share, or $5,000,000, re- 
gardless of the open market price 
of the stock, if CBS did net the 

In order to sell half the CBS 
stock to Paramount, the one class 
(Continued on page 60) 

Page 30 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

Now, more than ever, radio newscasts guarantee 
you an audience. Your CAB, your Hooper, your 
own private polls confirm this conclusively. 

But in Northern California, newscasts guarantee 
you an audience out of all proportion to the popu- 
lation. For surveys prove that Pacific Coasters, 
more than other Americans, depend on radio for 
their news. 

KGO & KPO newscasts, alone in their market, 
are serviced by both International News Service and 
United Press. KGO & KPO build loyal permanent 
news followers by such news features as Richfield Re- 
porter — Sperry Flour Breakfast News — Kaltenborn 
—John Gunther— A.P. Flashes— European Round- 
up—A Reporter Speaks (North American Accident 
Insurance) — John Rapp Motors Radio Reporter. 

As we go to press, KGO can still offer you (for 
time rates plus 28/^% program cost) an evening 
news strip with a four-figure test mail return. KPO 
has a day strip with equally impressive background. 

If you have a message for this rich world's fair 
market, and for all Northern California, see your 
nearest NBC spot representative — and learn how 
easy it is to tell (and sell) all on San Francisco's most 
powerful stations. 

Vint the KGO & KPO 
exhibit in the Hall of Elec- 
tricity and Communications 
at the Golden Gate Inter- 
national Exposition. 



SPOT Sales Offices 

mum timmr 





Broadcast Advertising 

July 15, 1940 • Page 31 

AFRA Protests 
Communist Claim 

Talent Union Asks Retraction 
From Rep. Lambertson 

York headquarters of American 
Federation of Radio Artists fol- 
lowed a declaration by Rep. William 
B. Lambertson (R-Kan.) that 
George Heller, assistant executive 
secretary of AFRA, as well as 
other persons holding "key posi- 
tions" in the theatrical profession, 
were Communists. 

Mr. Heller on July 9 sent a tele- 
gram to Rep. Lambertson terming 
the statement "untrue", asking for 
"a public retraction" and attacking 
"irresponsible statements which 
damage the reputation of innocent 
citizens without at least giving 
such persons a fair chance to dis- 
prove scurrillous allegations". 

Rep. Lambertson is a member of 
the House Appropriations Commit- 
tee which last year banned theatre 
projects in the work projects pro- 
gram and this year turned down 
pleas of representatives of the 
theatrical profession to restox'e 
them. His statement, which also 
drew hot denials from other per- 
sons mentioned, appeared July 4 in 
the Congressional Record. 

Recalls WPA Project 

In his published remarks Rep. 
Lambertson declared: "When the 
WPA theatre project was killed last 
year, largely because of serious 
penetration by Communists, Con- 
gress assumed that the members of 
the profession would undertake a 
house-cleaning. Instead, as recently 
as last May 24, an avowed Com- 
munist, Sam Jaffee, was elected to 
the governing council of Actor's 
Equity Assn. While only a small 
minority (in Equity), the voting 
power is in the hands of Commu- 
nists and fellow travelers in the 
New York City area, and thei-e has 
been a growing rather than a di- 
minishing trend of communistic in- 
fluence in the theatre. Seven Com- 
munists are now on the governing 
council of Equity: Sam Jaff'ee, Phil- 
ip Loeb, Emily Marsh, Hiram S. 
Sherman, Leroy MacLean, Edith L. 
VanCleve, and Alan Hewitt. 

"Other key positions in the pro- 
fession have been taken over by 
Communists. George Heller is now 
executive secretary and treasurer 
of the Radio Actors Guild. The new 
executive secretary of the Ameri- 
can Guild of Variety Artists is 
Hoyt Haddock, a former CIO or- 
ganizer of distinct Communist sym- 
pathies, whose appointment was 
protested by the AFL. 

"House Joint Resolution 544 
strikes Communists and Nazis from 
the relief rolls, but here is a situa- 
tion where Communists are occupy- 
ing high places in a profession 
which Congress would undoubtedly 
be glad to help if we had the means 
of weeding them out. Innocent and 
deserving actors and actresses all 
over the country are thus being 
penalized, and there will be no 
WPA theatre project as long as 
this condition is permitted to ex- 

Mr. Heller's telegram to Rep. 
Lambertson stated: 

"You were reported in the press 
as having stated that I am a Com- 
munist. This is untrue. The plain 
facts are that I am not now and 
never have been a Communist. This 
charge was evidently instigated 
either by a crank or someone with 

Free Rein to Cover Plaltsburg Camp 
Is Granted to Broadcasters by Army 

THE CHANGED public attitude on 
military subjects will make this 
year's radio coverage of the annual 
Army maneuvers in the Plattsburg- 
Watertown area in upper New 
York State to be held Aug. 3-31, a 
far more difficult task than it was 
a year ago, it was pointed out at a 
meeting July 2 of some 25 repre- 
sentatives of national and regional 
networks and local New Ytrk sta- 
tions with Army officials at Sec- 
ond Corps Area Headquarters on 
Governors Island. 

A year ago the maneuvers 
formed a spectacle or military show 
to be broadcast principally as en- 
tertainment, the broadcasters stat- 
ed, but this year, they declared, 
the encampment will be viewed 
much more seriously as a part of 
our national defense program, mak- 
ing the selection and presentation 
of broadcast material a serious re- 
sponsibility for the broadcaster. 

No Censorship 

Several of those present felt that 
the Army should relieve the broad- 
casters of this responsibility by it- 
self selecting the subject matter to 
be broadcast and assigning certain 
broadcasts to the several stations 
or networks. Spokesmen for the 
Army, however, said they had no 
authority over radio and could not 
invade the province of the FCC 
by assuming any, adding that they 
had the utmost confidence in the 
broadcasters' knowledge of their 
audiences and in their ability to 
arrange programs from the man- 
euvers that would give the public 
a true picture of the present sta- 
tus of our military forces. 

Outlining the tentative schedule 
of the maneuvers and the wire and 
other facilities available for the use 
of broadcasters, Capt. Edward J. 
F. Glavin, assistant public rela- 

a selfish personal motive, intent on 
creating trouble. 

"It is a scandalous condition that 
permits anyone to issue irresponsi- 
ble statements which damage the 
reputation of innocent citizens with- 
out at least giving such persons a 
fair chance to disprove scurrillous 
allegations. In times such as these, 
one would think that men who hold 
high positions in our democracy 
bound to act with scrupulous re- 
sponsibility and regard for the 
truth. In this spirit, I ask you to 
issue a public retraction of your 
completely unfounded charges." 

tions officer, said that every pos- 
sible assistance would be given ra- 
dio and the press and that there 
would be absolutely no censorship 
restrictions, with every reporter 
and commentator free to "see what 
he wants to see and to say what he 
wants to say about what he has 

There are ample telephone facili- 
ties to permit as many direct pick- 
ups from camp headquarters as de- 
sired, he said and anyone wishing 
to run special wires to other points 
in the maneuvers area will be per- 
mitted to do so. Twice-daily plane 
service between the camp and New 
York City will be provided by the 
Army for use by broadcasters and 
the press and these planes may al- 
so be used to ship transcriptions 
made on the grounds to the city for 
distribution to stations wishing to 
cover the maneuvers in that way. 

Capt. Glavin stressed that each 
station must plan and arrange its 
own programs, adding that the in- 
formation staff will serve stations 
with the same news released the 
news services and at the same time, 
mailing or wiring this news at the 
station's expense. The Army, he 
declared, will not attempt to com- 
pete with the regular news services 
by furnishing any special news to 
stations not subscribing to those 
services, or by serving them via 
Army wires without charge. 

Cost of Coverage 

In discussing the best means of 
covering the event, the non-network 
stations were concerned with the 
financial angle. The cost of a direct 
wire from WMFF, Plattsburg, 
which was said to have offered the 
use of its facilities to any other 
station for the maneuvers coverage 
to New York, was reported at $745 
for a daily quarter-hour for the 
month. Transcriptions seemed the 
most feasible method for most in- 
dependent stations to cover the 
event, and Capt. Glavin pointed out 
that this method provided the 
means for many exclusive shows, 
as many of the important parts of 
the maneuvers occur at hours not 
suitable for simultaneous broad- 
casting or at locations which it 
would be unduly difficult or costly 
to reach by wire. 

All broadcasters present agreed 
on the importance of giving the 
public adequate information about 
the maneuvers, which will be the 
largest, involving some 100,000 

Irvin Stewart Is Named 
To Defense Committee 

Stewart, former member of the 
FCC, as secretary of the National 
Defense Research Committee desig- 
nated by Presi- 
dent Roosevelt to 
coordinate scienti- 
fic work on prob- 
lems relating to 
national defense, 
was announced 
July 2 by the com- 
mittee at its first 
meeting. Now di- 
rector of the Com- 
^ ^ mittee on Scientif- 

Dr. Stewart ^ids to Learn- 

ing of the National Research Coun- 
cil in New York, Dr. Stewart served 
on the FCC from its inception July 
11, 1934 until June 30, 1937, when 
he resigned to assume the educa- 
tional post. 

Dr. Stewart was chairman of the 
FCC Telegraph Division under the 
former Commission organization, 
but also participated in a number 
of important broadcast proceed- 
ings. Dr. James B. Conant, presi- 
dent of Harvard, is chairman of the 
Committee on Scientific Aids to 
Learning, as well as a member of 
the Defense Committee. Dr. Van- 
nevar Bush, chairman of the De- 
fense Committee, is a member of the 
Scientific Committee. 

Johnson Wax Spots 

S. C. JOHNSON & Co., Racine, 
Wis., on July 8 started a test cam- 
paign for its new product, Wax-0- 
Namel, with five weekly one-minute 
live announcements on WSB, At- 
lanta, and WTMA, Charleston, 
S. C. Contracts of undetermined 
length. Needham, Louis & Brorby, 
Chicago, handles the account. 

A SUITABLY-GARBED quartet representing WOKO-WABY, Albany, 
N. Y., is entered in the Albany division of the 1940 World's Fair Barber- 
shop Quartet Contest, performing under the banner "Radio Centre Four". 
Recently the four mounted tandem bikes and rode through downtown 
streets right into the Ten Eyck Hotel to appear at a Rotary lunch. The four 
(1 to rJ are Jim Nolan. Tip Coming, Carl Mattison and Walt Cummings. 

Union Sues Winchell 

SUIT for $1,000,000 was filed June 
29 in New York Supreme Court 
against RCA, NBC, Walter Winchell, 
the Andrew Jergens Co., and the New 
York Daily Mirror by Joseph Curran, 
president of the National Maritime 
Union. Curran alleges that Winchell 
on his June 9 NBC-Blue program, 
sponsored by Jergens, and in his Mir- 
ror column the following day, charged 
that "numerous" members of the Un- 
ion were Communists, were conspir- 
ing against the United States and were 
attempting to undermine American 

members of the Regular Army, Na- 
tional Guard and Organized Re- 
serves from the 12 northeastern 
States and the District of Colum- 
bia, and the longest — three weeks 
instead of the usual two — ever 
staged in this country in peace 
time. But no definite plan for this 
coverage had been decided as the 
meeting adjourned. 

Maj. Russell Lyons, of the Engi- 
neering Corps, has been placed in 
charge of radio publicity, assisted 
by two reserve officers, Maj. John 
Holman, general manager of 
KDKA, Pittsburgh, and Capt. Dor- 
sey Owings, president of Portable 
Electric Power Corp., New York. 
Major Lyons and Capt. Owings 
were present at the meeting, which 
was attended by representatives of 
NBC, CBS, WOR-MBS, New York 
Broadcasting System, Quaker Net- 
work, WAAT, WINS, WEVD, 

Page 32 • July 15, 1940 

BROADCASTING • Broadcast Advertising 


1 , 'iU 


f-^ : 


1 WMCA nff 

■ WEAF E9 
1 WOR 


Escape fo WMCA for 
comprehensive news 

Johannes Steel 
Eugene Lyons 
Elliott Roosevelt 
Gabriel Heatter 
Sidney Mosely 

INS News Service 





Parents' Survey 
Reveals Antipathy 
Toward Thrillers 

Youngster Found to Prefer 

Programs of Adult Type 

THAT children are turning more 
and more away from the gangster, 
"gun-shooting," and "thriller" type 
of radio program seems to be the 
outstanding conclusion reached in 
a survey taken by the United Par- 
ents Assns. of New York, based on 
replies to 60,000 questionnaires sent 
to children in 21 selected schools of 
Greater New York, as well as to 
their parents and teachers. 

The children, ranging in age from 
kindergarten through the first year 
of high school, reported that such 
super-thrillers as Gangbusters, The 
Shadow and Superman "are unbe- 
lievable and frighten them too 
much", although almost half of 
the group liked such adventure pro- 
grams as Lone Ranger and Sky 
Blazers, or siich mysteries as The 
Adventures of Ellery Queen and 
/ Love a Mystery. 

No Romantic Strips 

Asked why they preferred cer- 
tain types of programs, the chil- 
dren said they liked to listen to a 
program which is entertaining, hu- 
morous, adventurous or educational. 
Preferred quiz programs included 
Professor Quiz, Information Please 
and spelling bees, while educational 
votes were mainly for Cavalcade of 
America. Approximately 13% dis- 
like the serials concerned with love 
and family life, listing such pro- 
grams as Second Husband, Stella 
Dallas, Johnson Family and Good 
Will Hour as too mature for them, 
although broadcast at convenient 
listening hours. The younger chil- 
dren like Uncle Don, but 19% vot- 
ed against that type of "children's 
program" along with Little Orphan 
Annie as "silly, insincere and not 
true to life". Charlie McCarthy re- 
ceived many votes because "he is 
good fun and uses good English", 
and One of the Finest and Five 
Star Final were favorites because 
of their "right-up-to-the-minute" 

With stories and plays as the 
most popular types, the children 
suggested more programs during 
the hours of 4-8 p.m., including 
dramatizations of Bible stories, 
fairy tales, historical events, lives 
of famous people and an Informa- 
tion Please for. cliil€|ren. 

Almost 80% of the programs not 
approved by parents are adventure 
and "thriller" types, including those 
disliked by the children, such as 
Green Hornet or The Adventures 
of Sherlock Holmes. Parents find 
such broadcasts "over-excite chil- 
dren, influence their language and 
create gangster worship." Parental 
suggestions were similar to those of 
the children, in addition to asking 
for more vocational guidance on 
the air, less "boxtop" advertising, 
and more theatre-play programs 
produced by and for children. 

Aid to Education 

To improve juvenile programs, 
95% of the parents said they were 
willing to write sponsors and agen- 
cies commenting on both good and 
bad programs; 85% are willing to 
purchase products promoted on ap- 
proved programs, and 100% are 
willing to spread knowledge of ap- 
proved programs and encourage 
their children to listen to them. 

Approximately 92% of the teach- 


Executive Director, Youthbuilders Inc. 

WOULD-BE G-Men in their teens 
are hanging out the crepe these 
days for the passing of their fav- 
orite radio program, Gangbusters. 
According to press reports, this 
program was scared off the air- 
waves by pressure from organized 

Meanwhile, a St. Louis judge had 
blamed the delinquency of six boys 
on Gangbusters, by which the 
youngsters (with their backs to the 
wall and eager for any alibi) ad- 
mitted being influenced . . . The 
Directress of the Children's Thea- 
tre, in New York, claims that cur- 
rent juvenile radio teaches children 
to think in terms of arson and 
murder ... In Bridgeport, Conn., 
five children's programs are dis- 
continued, as a result of local pres- 
sure ... At almost every national 
meeting held by prominent wom- 
en's organizations, children's pro- 
grams receive an increasing quota 
of scathing denouncement. 

Not Exciting Enough 

Several of these organizations 
have recently gone "scientific". 
They have been engaged in conduct- 
ing "surveys" about children's ra- 
dio, largely among adults. The 
United Parents Associations of 
New York City, however, sensibly 
believing that children's own opin- 
ions are important, has surveyed 
children, with results reported in 
the adjoining column. 

United Parents says that chil- 
dren don't like "crime" programs 
anyway. If by "crime" programs, 
they mean the average sponsor's 
idea of a typical juvenile thriller, 
they are right. Surveys undertaken 
among children in all parts of the 
country prove youngsters over ten 
are listening to adult programs. 
But the reason is not because chil- 
dren agree with their parents that 
crime stories are too exciting — 
Gangbusters' popularity indicated 

ers questioned approved the dis- 
cussion of radio programs in the 
classroom. Radio listening, they 
voted, creates good general listen- 
ing habits, stimulates interest and 
curiosity, promotes research skill, 
develops appreciation of poetry, 
music and drama, and gives a child 
a better background to discuss top- 
ics intelligently. 

The teachers also voted against 
the over-stimulation of mystery and 
thriller stories as creating an un- 
healthy interest in melodrama and 
the sensational. They suggested that 
broadcasting companies should co- 
operate with schools in compiling 
approved program lists, and that- 
radio should be correlated with 
school work with discussion in class 
and at home. 

According to Mrs. Nathanial 
Singer, chairman of the UPA radio 
committee, the 1940 survey, which 
received a 100% response, shows 
how radio has become an accepted 
and important factor in the home, 
as compared to 1938 when UPA 
sent out a similar survey which was 
rejected by numerous parents en- 
tirely because they had no radio 
and therefore "no radio problem". 

the contrary. The reason is that 
children do not find most juvenile 
programs exciting enough. Gang- 
busters, remember, was an adult 

Most sponsors try to interpret the 
interests of children in the light of 
reflections about the "old swimming 
hole". But the environment of child- 
hood has been streamlined since the 
days of Tom Sawyer. Newspaper 
headlines which scream of bombs 
dropped from the clouds and tor- 
pedoes shot from the depths of the 
ocean make the pulp-thrillers we 
used to read surreptitiously in the 
back yard look like sissies! 

Truth today is not only stranger 
but more urgent than fiction. It is 
brought home to us still blistered 
with the flame of battle and wet 
with the blood of the dead. Small 
wonder the modern child switches 
his dial from the adventures of 
Orphan Annie to the commentator 
speaking direct from Europe — 
doubtless with the fervent hope that 
the commentator may be interrupt- 
ed by a blackout or an air-raid 
siren ! 

Widening the Gap 

When the haul between the 
chrome ofiice of an advertising 
agency and the heart of a child is 
such a long one, it is unfortunate 
that those who might best serve to 
bridge the gap, namely parents and 
teachers, seem to be en!?aged in 
making it wider. There is a con- 
nection between children's some- 
what morbid passion for the news, 
and a passion for building a world 
in which the news is good. Radio 
is one instrument which can be 
used to help children make that 
connection. According to children 
themselves — some 8,000 of them — 
Gangbusters taught that "the crook 
always get caught". It taught this 
Lesson with reference to actual 
cases. It was an example of con- 
structive realism. 

Juvenile radio gives nightmares 
to more sponsors than children. 
There remain only seven commer- 
cial network programs for youngs- 
ters, these mainly consisting of 
wishy-washy clap-trap which would 
insult the intelligence of a lap-dog. 
Why don't parents and teachers 
concentrate on broadening rather 
than narrowing this field? The 
problem of what may be unsatis- 
factory will solve itself when more 
attention is paid to children's own 
preferences in building children's 
programs. Work toward this objec- 
tive offers crusaders an opportunity 
to be of real service to the up-and- 
coming generation. 

musical director of the NBC Good 
News of 1940, sponsored by General 
Foods Corp., (Maxwell House coffee), 
lias been signed to score and orches- 
trate Charlie Chaplin's Production No. 
6. It is his first film assignment. Will- 
son also conducts the weekly Mere- 
dith Willson's Musical Revue, which 
started on 82 NBC-Red stations, July 
2, under sponsorship of S. C. Johnson 
& Son (floor wax), as a summer sub- 
stitute for Filler McGee & Molly. 

Young Listeners 
Like Adult Fare 

Ohio U Discovers Juvenile 

Programs Less Popular 

CHILDREN of junior high school 
age tend to prefer adult radio fare 
rather than juvenile programs, ac- 
cording to results of a study made 
by the Evaluation of School Broad- 
casts at Ohio State U, Columbus. | 
The research organization asked J 
551 students at Grover Cleveland ; 
Junior High School, Zanesville, 0., 
to name their five favorite radio [ 
programs. Of 21 programs men- [ 
tioned most frequently, only two 
were classed as juvenile — The Lone 
Ranger and Jack Armstrong — the 
other 19 were adult features. 

On the 551 preference lists 325 
different programs were mentioned 
at least once, and no single pro- 
gram was named as a favorite by 
as many as 50% of the students. 
The Jack Benny show, named by 
207 pupils as one of their five fav- 
orites, was listed most frequently, 
with Mr. District Attorney, Kay 
Kyser's Kollege of Musical Knowl- 
edge and Edgar Bergen - Charley 
McCarthy following in that order. ' 

Other Favorites 

Highest ranking program with 
strictly juvenile appeal was Jack 
Armstrong, in fifth place and 
named by 119 students. The Lone 
Ranger ranked 10th, preceded by 
The Aldrich Family, Fibber McGee 
& Molly, One Man's Family and 
Horace Heidt's Pot o' Gold. Jack 
Benny polled more votes among 
boys than girls, as did the other ■ 
top-ranking comedy programs, de- 
tective thrillers and adventure pro- 
grams. Kay Kyser, Pot 0' Gold and 
script shows dealing with love and j 
family problems were chosen more \ 
frequently by girls. 

Differences in preference be- \ 
tween various school grades also 
appeared, with juvenile program I 
popularity appearing to decline ' 
steadily with both boys and girls 
from the 7th to 9th grades. Jack 
Benny tended to decline in popu- j 
larity with girls as the grade in- 
creased, but remained relatively j 
constant with boy students, while | 
Kay Kyser grew more popular with 
both boys and girls as the grade 
increased. In the particular school, j 
97% of the students indicated they 
had at least one radio in their 
homes. Only 1% said they had no i 
radio, with the remaining 2% fail- i 
ing to answer the question. About ' 
75% said their radios were turned | 
on most of the time. 1 

The following programs were 
named among their five favorites | 
by at least 25 of the 551 students j 
canvassed : ; 

Jack Benny, named by 207 students ; Mr. j 
District Attorney, 159 ; Kay Kyser, 125 ; 
Charley McCarthy, 123 ; Jack Armstrong, ' 
119; The Aldrich Family, 115; Fibber Mc- 
Gee, 108 ; One Man's Family. 79 ; Pot o' 
Gold, 67 ; The Lone Ranger, 65 ; Bob Hope, i 
64 ; Sherlock Holmes, 63 ; Big Town, 50 ; ! 
Good News of 1940, 43 ; Lowell Thomas, I 
43 ; Those We Love, 38 ; Battle of the I 
Sexes, 39 ; Midstream, 37 ; The Green Hor- 
net, 35 ; Kitty Keene, 27 ; Hit Parade, 25. I 

Willie Howard Joins Kate 

WHEN Kate Smith returns to CBS 
on Sept. 20 with her evening variety 
hour, sponsored by General Foods 
Corp. for Grape Nuts, Willie Howard 
will be 1 he featured comedian on the 
program, replacing Abbott & Costello. 
Also with Miss Smith will be Ted Col- 
lins, Jack Miller's Orchestra, Ted 
Straeter'.s Chorus and Andre Barueh. 
Young & Rubicam, New York, handles 
the account. 

Page 34 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

)CM I LTO t r 

M E M P M I L Xiv 

c u s T e a 

KFBI covers Kansas like Grand- 
pa's famous "Red Flannels" 
covered him . . . from head to 

And. KFBI's coverage will warm 
up your sales in Kansas in just 
the same, sure-fire way the red 
flannels warmed up Grandpa 
... for KFBI is STAFFED FOR 

The .5 millivolt contour above 
shows how KFBI covers Kansas 
and northern Oklahoma. 52 
counties lie within this area . . . 
nearly 250,000 radio homes are 
in these counties. And fhat is 
nearly twice as many half 

millivolt counties as any other Wichita 
radio station claims!!! 

In addition, you get a great PLUS 
COVERAGE (not shown on map) which 
brings volume mail regularly from all 
the other counties in Kansas . . . PLUS 
more than 35 counties in Oklahoma 

based on mail received during the first 
two months of operation in Wichita. 

To do a bang-up. effective selling job 
in Kansas at least cost, put on the "Red 
Flannels" of KFBI's intensive coverage 
of this great, prosperous market. 

Let KFBI go to work for YOU! 

pioneer Voice of Kansas 

5000 WATTS on 1050 Kc. . . . Affiliated with Mutual Broadcasting System 
and Kansas State Network. Represented by Howard H. Wilson Company. 


IVAicA would YOU 
Sprinkling Can or Tliimble? 

# It takes a heap o' water to make the 
flowers bloom. And it takes a heap o' 
coverage to make the rich Omaha market 
bloom for YOU. It's a big market embrac- 
ing 816,690 radio homes — extending into 
six fertile farm states. And it's a rich mar- 
ket, with nearly two billion dollars of 
spendable income every year! 

There's only one medium that provides 
thorough, intensive coverage of the entire 
Omaha trade territory. It's radio station 
WOW. Include WOW in your fall sched- 
ules. You'll reach more homes, in more 
counties, with more money to spend. Re- 
member, if you want the Omaha market, 
you want WOW. 


John J. Gillin, Jr., Manager . . . 
Owned and Operated by the Wood- 
men of the World Life Insurance 
Society . . . John Blair & Company, 
Representatives . . . On the NBC 
Red Network . . . Write for Com- 
prehensive Surveys and Maps. 

5,000 Watts Day and 
Xight on 590 K€ 
Covers tlie Omaha 


FCC Strengthens 
Emergency Rules 

Clarifies Status of Amateur 
And Commercial Operators 

IN LINE with its effort to mini- 
mize danger of improper use of 
radio facilities during- the war 
emergency, the FCC July 5 an- 
nounced adoption of new rules to 
strengthen and make more definite 
prohibitions respecting conduct of 
commercial and amateur radio 

Under the new provisions the 
Commission said it clarifies its au- 
thority to prosecute as well as 
suspend licenses in cases of viola- 
tion. Rules adopted to supplement 
those governing commercial radio 
operators are as follows: 

Sec. 13.64 Obedience to lawful orders. 
All licensed radio operators shall obey and 
carry out the lawful orders of the master 
or person lawfully in charge of the ship 
or aircraft on which they are employed. 

Sec. 13.65 Damage to apparatus. No 
licensed radio operator shall willfully dam- 
age, or cause or permit to be damaged, 
any radio apparatus or installation in any 
licensed radio station. 

Sec. 13.66 Unnecessary, unidentified, or 
superfluous communications. No licensed 
radio operator shall transmit unnecessary, 
unidentified, or superfluous radio communi- 
cations or signals. 

Sec. 13.67 Obscenity, indecency, pro- 
fanity. No licensed radio operator or other 
person shall transmit communications con- 
taining obscene, indecent, or profane words, 
language, or meaning. 

Sec. 13.68 False signals. No licensed ra- 
dio operator shall transmit false or decep- 
tive signals or communications by radio, 
or any call letter or signal which has not 
been assigned by proper authority to the 
radio station he is operating. 

Sec. 13.69 Interference. No licensed ra- 
dio operator shall willfully or maliciously 
interfere with or cause interference to any 
radio communication or signal. 

Sec. 13.70 Fraudulent licenses. No li- 
censed radio operator or other person shall 
obtain or attempt to obtain, or assist an- 
other to obtain or attempt to obtain, an 
operator's license by fraudulent means. 


WITH WESG reverting to Cornell 
University management and op- 
eration [Broadcasting, May 15], 
Michael R. Hanna, formerly of 
WIBX, Utica, has been named gen- 
eral manager, and the station's call 
letters have been changed to 
WHCU. The station now is operat- 
ing from the Cornell campus at 
Ithaca, N. Y., having moved from 
Elmira where it had been operated 
under lease by the Elmira Star- 
Gazette, Gannett newspaper. It re- 
tains its CBS affiliation and will 
continue to operate on a commercial 

Lew Trenner, who has been local 
sales manager of WIBX and form- 
erly was sales promotion manager 
of WFIL, Philadelphia, has been 
appointed commercial manager. Sid- 
ney Ten Eyck, former program di- 
rector of WIBX, is the new pro- 
gram director. Mr. Ten Eyck also 
was formerly with WSMK, Dayton 
[now WING] and has served in 
various capacities with WLW, 

The new WHCU is being engi- 
neered by members of the staff of 
the Cornell School of Electrical En- 
gineering. It is planned to construct 
a new transmitter on the campus 
this fall. 

A NEW partnership setup at WAGF, 
Dothan, Ala., has been consummated, 
subject to FCC approval, with Horace 
Hall scheduled to become one-fourth 
owner. At present the station is owned 
by a partnership comprising Julian C. 
Smith, manager ; Fred C. Moseley, 
commercial manager, and John T. 
Hubbard, chief engineer. 

ON HAND when the Westinghouse Musical 
from Pittsburgh to New York with the July 
Fuller & Smith & Ross, the agency, and NBC. 
on the Blue, 9-9:30 p.m. Lined up are (1 to 
president; Charles E. Phelps, NBC sales; 
producer and program m.c. ; Keith Kiggins 
Milton J. Cross, NBC announcer; Raymond 

Americana program shifted 
2 broadcast were officials of 
Program is heard Tuesdays 
r) Allen Billingsley, agency 
Kenneth L. Watt, F&S&R 
, NBC-Blue sales manager; 
Paige, orchestra conductor. 


Slanted and Curved Surfaces, WiJh Adjustable 
'Acoustivanes', Mark CBS Annex 

WALLS slanted and curved so that 
no two sides are exactly parallel, 
a ceiling broken by numerous 
ridges, "acoustivanes" of polished 
wood covering a part of each wall 
and backed up by nine different de- 
grees of sound-absorbing material 
are among the more novel features 
of the first studio to be completed 
in the new CBS studio-annex at 
49 E. 52d St., New York [Broad- 
casting, Feb. 1]. First of seven 
studios which, with a floor of of- 
fices, will occupy the building which 
is just across the street from the 
main CBS Building, was dedicated 
without ceremony July 1 by a 
broadcast of So You Think You 
Know Music, sustaining quiz pro- 

Purpose of the unusual construc- 
tion, as explained by C. R. Jacobs, 
CBS construction engineer, is to 
enable the purest possible repro- 
duction of sound by eliminating re- 
flections set up by parallel surfaces 

and permitting any desired degree 
of liveness. The "acoustivanes", 
operated from a panel in the con- 
trol room, may be completely 
closed, giving extreme brilliance 
to the tones, or opened at various 
angles for different degrees of live- 

"This studio was designed to per- 
mit the director to get the utmost 
out of his actors, and musicians," 
Mr. Jacobs stated. "If there are ten 
violins in the orchestra, the listener 
will hear ten violins, not just two 
or three. If an effect of a chorus 
singing out of doors and then en- 
tering a room is wanted, it can 
be easily achieved by gradually 
closing the acoustivanes." 

Howard Barlow, conductor of 
the CBS Symphony Orchestra co- 
operated with Mr. Jacobs in design- 
ing the new studios. The other 
studios in the building are expected 
to be completed and put into use 
within a month. 

Camel Band Series 

Winston-Salem, N. C, on July 11 
started Dixieland Music Shop, a 
new series for Camel cigarettes 
starring Bob Crosby's Orchestra, 
formerly heard on the Camel Cara- 
van program, on NBC-Red, Satur- 
days at 10 p. m., period filled by 
Uncle Ezra since July 13. The 
Music Shop is heard on 52 NBC- 
Red and Blue stations, Thursdays, 
7:30-8 p. m., except on WJZ, New 
York, when it is presented at 9 
p. m. Also featured is Bonnie King, 
singer. Agency is William Esty & 
Co., New York. 

More Church Spots 

ligious Recovery, New York, has 
added ten stations to the list carry- 
ing its thrice - weekly "Go to 
Church" spot announcements 
[Broadcasting, June 15]. New sta- 
tions include WOV. New York; 
WCNW, Brooklyn; WMBD, Peoria; 
WMGA, Moultrie, Ga.; WCLS, 
Joliet, 111.; KOIN and KALE, Port- 
land, Ore.; WLAP, Lexington, Ky.; 
WQDM, St. Albans, Vt., and 
WFBL, Syracuse. 

Hit by Lightning 

WHEN lightning struck a 
telephone cable near the 
transmitter, forcing WIBX, 
Utica, N. Y., off the air re- 
cently, the entire staff rushed 
to the studio to help get the 
station back on the air via 
shortwave pickup. E. K. John- 
son, business manager, took 
charge at the transmitter and 
Program Director Elliott 
Stewart at the main studios. 
Engineer Fred Hoffman, as- 
sisted by Announcers Mike 
Carlo and Jack Hamilton, 
connected the shortwave 
truck, WAIJ, to the console. 
At one point Bob Mahaney, 
Socony newscaster, and Doc 
Merna, Cities Service sports 
announcer, broadcast near 
the truck outside the studios. 
Although repairs took two 
days, a temporary line was 
rigged up by 9 p.m., and only 
one commercial was lost. The 
listening audience was be- 
lieved larger than usual be- 
cause of interest in the novel 


A LOOK into the past, present 
and future of FM broadcasting was 
afforded the layman in an article 
in the Saturday Evening Post for 
July 6, written by Samuel Lubell, 
Washington freelance writer. 
Focused on the recent FCC author- 
ization of commercial FM opera- 
tion, the story, "Comes the Radio 
Revolution", traces pioneering FM 
experiences of Maj. Edwin H. Arm- 
strong, inventor of the Armstrong 
system of FM transmission, John 
Shepard 3d, president of the 
Yankee Network, and Paul A. de- 
Mars, Yankee vice-president and 
technical director, as well as other 
FM personages. 

Reciting the apparent advan- 
tages of FM over AM broadcast- 
ing, among them noise reduction 
and higher fidelity, Mr. Lubell de- 
veloped as the principal factor of 
uncertainty the economic problem 
posed by displacement of present 
AM transmitters and receivers with 
FM apparatus. Part of the uncer- 
tainty lies in whether listeners 
would appreciate the staticless, 
high-fidelity virtue enough to sink 
money in more expensive receivers, 
the article stated, with the FM 
operator facing the old chicken-or- 
the-egg riddle in attracting adver- 
t i s e r s . Economic considerations 
form the chief case against FM, 
Mr. Lubell declared. 

A novel slant on FM operations 
concluded the article: 

"Ironically, FM also carries with 
it the possibility of totalitarian ra- 
dio censorship. Because FM sta- 
tions automatically erect a wall 
against one another, if the United 
States went completely FM, it 
would be a simple matter for the 
Government to wall out of this coun- 
try any foreign broadcast. Hitler, 
to prevent Germans from listening 
to disturbing broadcasts from other 
countries, had a special 'folk's' ra- 
dio built, too weak to pick up sig- 
nals outside of Germany. FM would 
have done the job more effectively." 

Full-fidelity FM Studio 
Is Constructed by WOR 

CLAIMING the first full-fidelity 
studio built expressly for FM oper- 
ation, WOR, Newark, plans to start 
operating its FM station, W2X0R, 
about July 20 from its new site at 
444 Madison Ave., in New York. 
WOR's largest studio is being re- 
built with Western Electric audio 
facilities capable of a flat frequency 
response of 30 to 15,000 cycles and 
a total harmonic distortion of less 
than .5%. 

The new system is to have a uni- 
versal signal-to-noise ration of 55 
to 60 decibels, or a power ration 
between signal and background 
noise of 1,000,000 to 1. With the 
shift of W2X0R from Carteret to 
Madison Ave., WOR has added two 
engineers specializing in FM to its 
staff — Reinhardt E. Rast, formerly 
of Guardian Mfg. & Supply Co., 
Branford, Conn., and Joseph A. 
Waldschmitt, research fellow of 
Lehigh U. 

ASHMEAD SCOTT, Hollywood writ- 
er-producer of the CBS Blondie se- 
ries, sponsored by R. J. Reynolds To- 
bacco Co. (Camel), has invented a 
combination cat scratcher, amusement 
wheel and catnip machine to divert 
his cat Clarence from clawing uphol- 
stered furniture. He plans to patent 
the device. 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 37 

AP and Stations 
Talk Sponsorship 

Negotiations Declared to Be 
Proceeding Satisfactorily 

NEGOTIATIONS with a number 
of radio stations for the commer- 
cial radio news service now offered 
by the Associated Press are re- 
ported as "progressing satisfac- 
torily" by radio spokesmen at AP 
headquarters in New York, but no 
contracts have been signed since 
that with WNEW, New York 
[Broadcasting, July 1]. Nor are 
there any developments in the AP's 
plan of liberalizing its radio poli- 
cies which can be talked about at 
this time although on this line, too, 
satisfactory progress is reported. 

Major consideration of AP radio 
executives is directed towards the 
formulation of a method whereby 
AP news may be made available to 
the nationwide networks under 
commercial sponsorship, and it is 
expected such a step will be an- 
nounced by fall, if not earlier. An- 
other pressing problem is that of 
supplying to its radio-affiliated 
members a news service specially 
processed for radio, which many 
AP members have requested. 

Commercial Clients 

Following is the full list to date 
of newspapers taking AP commer- 
cial radio reports and the radio sta- 
tions used for their broadcasts 
[asterisk indicates no newspaper 
ownership identified with station; 
all other stations owned in whole 
or part by newspapers indicated] : 

ALABAMA — Birmingham News (WSGN). 

CONNECTICUT — Waterbury American 
(WBRY) ; Waterbury Republican (WBRY). 

FLORIDA— Jacksonville Journal (WJHP) ; 
Pensacola News- Journal (WCOA) ; Ocala : 
Perry newspapers (WTMC) ; Panama City 
News-Herald (WDLP). 

ILLINOIS • — Aurora Beacon News 
(WMRO*) ; Decatur Herald (WSOY) ; 
Springfield State Journal (WCBS). 

IOWA — Des Moines Register & Tribune 

KANSAS — Coffeyville Journal (KGGF) ; 
Salina Journal (KSAL). 

KENTUCKY — Owensboro Messenger 
(WOMI) ; Owensboro Inquirer (WOMI). 

MICHIGAN— Sault Ste. Marie Evening 
News (WSOO). 

MINNESOTA— St. Cloud Times (KFAM). 

MISSOURI— Poplar BlufI Daily American- 
Republic (KWOC) ; St. Louis Post-Dis- 
patch (KSD). 

NEW JERSEY — Atlantic City Press 

NEW MEXICO— Roswell Record (KGFL*). 

NEW YORK— New York Herald-Tribune 
(WQXR*) ; Poughkeepsie Evening Star & 
Enterprise (WKIP) ; Poughkeepsie Eagle- 
News (WKIP) ; Niagara Falls Gazette 
(WHLD) ; New York Daily News 

NORTH DAKOTA — Bismarck Tribune 

OHIO — Columbus State Journal (WBNS) • 
Cincinnati Times-Star (WKRC) ; Cincin- 
nati Enquirer (WKRC*). 

OREGON — Roseburg News-Review 
(KRNR) . 

SOUTH CAROLINA— Charleston News & 
Courier (WTMA). 

TEXAS— Houston Post (KPRC) ; Pampa 
N^ws^JKPDN) ; Vernon Daily Record 

VERMONT — Burlington Daily News 
( WCAX) . 

VIRGINIA — Newport News Press (WGH) ; 
Newport News Times-Herald (WGH). 

WEST VIRGINIA— Bluefield Sunset News 
(WHIS) ; Huntington Advertiser (WSAZ). 

WISCONSIN — Milwaukee Journal 

ALASKA — Fairbanks News-Miner (KFAR). 
Co., New York, has renewed for 13 weeks 
its schedule of 12-weekly one-minute an- 
nouncements on WLS, Chicago. Young & 
Rubicam, New York, is the agency. 


'I Go Queeck Get My Citizen Papers' Becomes 
Symbol for Chateau Martin Line 

ORIGINATED on the radio to give 
the public real entertainment in- 
stead of merely using the spot an- 
nouncements as a dramatized com- 
mercial, Gaston, with his increas- 
ingly popular phrase "I go queeck 
get my citizen papers" has become 
the living trademark for Chateau 
Martin wines, which have been pro- 
moted through spot announcements 
by Eastern Wine Cox'p., New York, 
since 1937. 

More than half of the company's 
one-minute spots used on stations 
throughout the country are taken 
up with the antics of Gaston, a 
"vaudevillian" Frenchman who is 
continually finding delight in 
American ways, customs, and of 
course, American wines. With a 
marked French accent and in brok- 
en English, Gaston tells listeners 
how intriguing are American ways, 
ending with, "America — she have 
everything — I go queeck get my 
citizen papers." The basic sales 
idea is that Gaston, as a French- 
man, values Chateau Martin, an 

American wine, over the wines of 
his own country. 

According to H. C. Morris & 
Co., New York, the agency han- 
dling the account, the expression 
has become so popular that it is 
used extensively by grownups as 
well as children instead of saying 
"(iood-bye", the word-of-mouth 
promotion increasing sales accord- 

A personal note has been inject- 
ed into the announcements lately 
with the appearance of "Gaston" 
at various public events in New 
York City. Dressed meticulously in 
frock coat and topper, his mustache 
waxed to a point and a carefully 
groomed goatee, Gaston carries a 
portable radio about with him, 
which is always tuned to one of 
the New York stations carrying the 
Chateau Martin announcements. 
The part of "Gaston" is played by 
various actors according to the 
type of situation in which Gaston 
finds himself, while Ray Winters 
and Jackson Beck are his spokes- 
men on the spot announcements. 


KSFO Blends Movie, Radio 
Program Ideas 

KSFO, San Francisco, has evolved 
a successful radio production tech- 
nique for its weekly Your Califor- 
nia series by combining the movies' 
plan of "location shooting" with 
transcription of each "take". At the 
end of the program's first 13 weeks 
on July 1, KSFO Manager Lincoln 
Dollar announced continuation of 
the feature, using the same produc- 
tion plan evolved by Robert W. 
Dumm, KSFO special events direc- 
tor, and Tro Harper, producer- 

Using a special events car carry- 
ing portable transcription equip- 
ment, the crew each week visits 
whatever distant spots are covered 
in the script plan — a forest, dam, 
factory or any point of interest in 
the State — and transcribes commen- 
taries on the spot. Back in the stu- 
dios the pickups are edited and put 
together into a 29 1/2 -minute con- 
tinuity, with commentaries giving 
the illusion of switches for pickups 
from one end of the State to the 
other. The actual sound of a saw- 
mill or a geyser is thus heard on 
the series, rather than a studio 
sound effect — and at a fraction of 
the cost of direct-wire pickups. The 
sustaining feature has become a 
big fan mail draw on the station. 
The crew handling pickups, in ad- 
dition to Dumm and Harper, in- 
cludes Engineers Al Towne and 
Allan Kees. 

STATION and star were enthusias- 
tic over the results of the recent 
personal appearance of Charlotte 
Manson, feminine lead of Society 
Girl, CBS serial sponsored by Corn 
Products Sales Co., in Columbus. 
Miss Manson was guest at a host of 
parties and participated in several 
broadcasts on WBNS, CBS outlet 
in Columbus. Here she chats with 
R. A. Borel, manager of WBNS. 

Sweetheart Spots 

York, which sponsors Mrs. Eleanor 
Roosevelt on 46 NBC-Red stations, 
Tuesdays and Thursdays, 1:15-1:30 
p. m., is discontinuing the series 
after the broadcast of July 25, and 
plans to start a spot campaign in 
the interests of Sweetheart soap 
about the end of August. No fur- 
ther details have been arranged, 
according to Franklin Bruck Adv. 
Agency, New York, agency in 

Wons for Hall Bros. 

Kansas City (greeting cards), on 
Oct. 13 will start a 26-week sched- 
ule of thrice-weekly quarter-hour 
programs featuring Tony Wons on 
22 NBC-Red and Blue stations. 
Programs will be heard Tuesdays, 
Thursdays and Sundays with time 
not as yet set. Same sponsor tested 
Wons for 26 weeks on WMAQ end- 
ing some months ago. In addition 
to Wons, Irma Glen, organist, will 
be heard on two shows weekly with 
Shirley Sadler, singer, being in- 
cluded on Sunday programs. Henri, 
Hurst & McDonald, Chicago, han- 
dles the account. 

Cream of Wheat Spots 

neapolis, has started a 13-week 
schedule of thrice-weekly quarter- 
hour shows on WBZ-WBZA, Bos- 
ton, and WHK, Cleveland. BBDO, 
Minneapolis, handles the account. 

New Hot Springs Station, 
KWFC, Now on the Air 

HEADED by Howard A. Shuman, 
partner of Clyde E. Wilson, local 
furniture dealer, in the ownership 
of Hot Springs Broadcasting Co., 
the new KWFC, Hot Springs, Ark., 
authorized for construction a year 
ago this month, is now in fulltime 
operation, according to Mr. Shu- 
man. The station occupies modern 
new offices and three studios located 
in the new Malmo Music Hall, big 
local theater. It is equipped with a \ 
Western Electric transmitter and 
200-foot Blaw-Knox tower. 

Mr. Shuman is former commer- 
cial manager of KTHS, Hot 
Springs, and at one time owned 
part of WHBB, Selma, Ala., in 
company with S. A. Cisler, now 
manager of WGRC, New Albany, 
Ind. He announced his staff as fol- 
lows: Frank Rough, formerly of 
KBIX, Muskogee, Okla., commer- 
cial manager ; Jack Wolver, former- 
ly of KTHS, Shreveport, and 
KCMO, Kansas City, program di- 
rector; Ward Hatcher, in charge of 
dramatics and continuity; Chester 
Doll, formerly of KPFA, Helena, 
Mont., chief engineer; Wayne Chit- 
wood, formerly with KTHS, engi- 
neer; Bill McCrory, engineer; 
Charles Greenley, formerly of 
K W L C, Decorah, la., engineer. 
Staff band is headed by George 
Costello, formerly with WLS and 
WIND, Chicago. , 

Letter Contest Winners 
In Opera Drive Selected 

WINNERS in the letter-writing 
contest conducted by NBC last 
winter in connection with the radio 
drive for funds for the Metropoli- 
tan Opera Assn. were announced 
June 30 during the evening concert 
program on NBC-Blue. More than 
15,000 entries were received, most 
of them containing contributions to 
the fund, along with the letters on 
"What the Metropolitan Opera 
Broadcasts Mean to Me" [Broad- 
casting, Feb. 15]. 

Each winner has a choice of a 
trip to New York as the guest of 
NBC and the Opera for the open- 
ing night of the 1940-41 season, or 
a pair of season tickets. Winning 
contestants are Mrs. Elizabeth W. 
Robbins, Lewiston, Me.; Elizabeth 
Chilcote, Cleveland; Mrs. Charles 
Kassel, Fort Worth; Elinor Eaton, 
Chicago; R. V. Winchell, Spokane, 
and Lawrence Wilton, Mt. Brydges, 

Mennen to Resume 

MENNEN Co., Newark, which dis- 
continued Col. Stoopnagle's Quixie 
Doodle Contest program on MBS 
April 12, is resuming the program 
this fall on 52 CBS stations, Sun- 
days, 5:30-6 p.m., starting Sept. 
29. Studio audience participants 
answer questions varying in value 
on the program, with a total of 
$100 given away each week. If the 
contestant answers correctly, he 
gets the money; if not, the person 
sending in the question receives it. 
Another $25 is awarded for the best 
"daffynition" submitted and $5 for 
the five best questions sent in. Also 
to promote its shaving products, 
Mennen on July 15 is starting 
Bob Garred on the CBS Pacific net- 
work, thrice weekly at 7:30 p.m. 
Both programs will be used to in- 
troduce for the Christmas season 
two Mennen gift boxes for men, re- 
tailing at $1.25 and $2.25. Agency 
is H. M. Kiesewetter Adv. Agency, 
New York. 

Page 38 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

"During the past 100 years, quite a few new instru- 
ments have taken their places in the world of music 
. . . most of which have added greatly to orchestration 
and the development of new trends in music. But it 
is my humble belief that the Novachord, in the short 
space of a year, has proved to be the greatest mu- 
sical development of all time, both for professional 
application, and ior the advance of music apprecia- 
tion in the home. 

Public curiosity and interest is so evident that I 
have a short demonstration after my audience shows 
. . . and radio fans write that they are amazed at the 
richness of tone and versatility of this 'instrument of 
tomorrow'. The only name I can aptly give to this 
unique development is 'Third Dimension Music'." 

Ted Steele 


,^e\V.e. ^os-.c ° . ^os'.coV res 




The Story of Ted Steele and 
his "Nellie, the Novachord" 

When NBC last August was seeking an outstanding 
player for their new Novachord, their surprising dis- 
covery was that one of the very best was young Ted 
Steele, in their own Sales Department. So Ted played 
the Novachord for NBC until a CBS director heard 
him and engaged him as musical director for the 
show, "Society Girl." 

In 1938 Ted accepted a page boy's job, in order 
to get into NBC. After 10 days he was promoted to 
the Music Rights department, and in January 1939 
joined the Electrical Transcription department as a 
writer. Was made a director in March — in June was 
promoted to the Sales Department, and the rest is 
unbelievable history. 

At 22, Ted now has 14 commercial broadcasts a 
week, television shows, records three transcribed 
programs, and his commercial records are soon to 
be released. 

Let the Hammond Novachord . . . the newest, most 
versatile of musical instruments . . . start earning for you! 

^fou can use the Hammond Novachord — immediately 
and profitably — on your radio programs. For it will give you 
the newest appeal in music . . . more different kinds of music 
. . . for more broadcasting purposes than any other musical 
instrument you can buy. 

And you'll find the Novachord paying its way— right from the 
start! It will open up new program-building opportunities . . . 
give your radio presentations a new popularity . . . and invite 
your artists to a new realm of music— a vast new scope of expres- 
sion — never before possible. 

See . . . hear . . . play the Novachord. See how its amazingly 
rich tones are produced electrically— to give you an instrument 
of long life without expensive upkeep ... to simplify many 
musical problems for you. 

Visit your nearest Hammond dealer now. Or write to Hammond 
Instrument Co., 2989 N. Western Avenue, Chicago. In Canada: 
Northern Electric Co., Ltd., Montreal. 

Hammond Organ Studios 

New Yorfc— 50 West 57th Street • Los ^ngeZes— 3328 Wilshire Boulevard 

You play the single keyboard of the Novachord 
as you would a piano. You produce beau- 
tiful, piano-like tones. Then, turning the 
Tone Selectors, you bring in musical effects 
of violin, French horn, 'cello, guitar — arul 
dozens of others! 

See . . . Hear . . . Play 

The NEW Idea in music — by the Makers of the Hammond Organ I 


at the Hammond Organ Studios, in the HAMMOND BLDG., 50 W. 57th St., New Yoric 

Newfoundland Pact Aids WGAN, WABI 
As Havana Treaty Gathers Dust at FCC 

Met Pre-Auditions 

FOR THE first time in its sponsor- 
ship of Metropolitan Auditions of 
the Air program, Sherwin-Wil- 
liams Paint Co., Cleveland, is plan- 
ning a series of special preliminary 
auditions for aspiring opera stars 
in six cities outside of New York. 
If the plan goes through, the au- 
ditions would be the first ever held 
outside New York and not on the 
program itself. Wilfred Pelletier, 
conductor of the program, would 
audition local talent in Boston, 
Cleveland, Baltimore, Philadelphia, 
Detroit and St. Louis, local winners 
to appear on regular programs this 
winter for consideration in the 
finals next spring. Program re- 
turns to NBC-Red Oct. 20. Agency 
is Warwick & Legler, New York. 

Test for Build-Up 

cago (Build-Up, grapefruit drink), 
on June 24 started a 13-week cam- 
paign of 12 daytime station-break 
announcements weekly on WGN, 
and six-weekly on WCFL. Addi- 
tional stations may be added in the 
future. Account executive is Jerome 
Kalom of Frankel-Rose Co., Chi- 
cago, agency handling the account. 

WGAN, Portland, Me., and WABI, 
Bangor, Me., stand to procure full- 
time regional facilities as a result 
of an exchange of notes between 
the United States and Newfound- 
land, affecting frequency assign- 
ments under the Havana Treaty, 
not yet in force, it was learned au- 
thoritatively July 12. 

Newfoundland, it was reported, 
sought assignment on the 640 kc, 
clear channel of KFI, Los Angeles, 
but used daytime by WGAN. It 
offered to relinquish priority on 
560 kc, which under the Havana 
Treaty along with 640 kc, would 
be available to Newfoundland. 
Shift in Assignments 

With the telegram exchange be- 
tween Newfoundland and the Unit- 
ed States, handled through the 
State Department, the FCC ini- 
tiated action whereby 640 kc. 
could be cleared for Newfoundland 
and at the same time set in mo- 
tion procedures under which the 
Portland and Bangor stations 
would be in line to procure full- 
time regional assignments. 

As a result of these activities. 

unprecedented so far as known in 
regulatory procedures, WGAN at 
the Commission's suggestion, has 
applied for fulltime on 560 kc. with 
5,000 watts, and FCC Chairman 
James Lawrence Fly has indicated 
that the application will be grant- 

WABI, now operating on 1200 
kc. with 250 watts as a local, has 
pending an application for regional 
assignment on 560 kc. It is report- 
ed the FCC has suggested to WABI 
that it drop this application to ac- 
commodate WGAN and apply for 
a regional frequency which would 
meet engineering requirements. In 
this connection, conversation has 
centered around assignment of the 
Bangor station to 970 kc, on which 
KJR, Seattle, and WCFL, Chicago, 
are the dominant fulltime stations, 
each using 5,000 watts. In each in- 
stance it is presumed directional 
antennas would be involved. 

Under the terms of the Havana 
Treaty, 560 kc, a regional in this 
country, could be used in New- 
foundland with maximum power of 
10,000 watts while 640 kc, under 

Something NEW! 

on the Blue 



250 WATTS — 1290 K. C. 




^ 24-hour Associated Press News Service 
... 18 newscasts per day. 

Only Jacksonville station with affiliated 
newspaper . . . shows and artists will be 
publicized daily in the J ACKSO N VILLE 

i< WJHP's 1290 Kilocycles is a regional 
frequency (giving better coverage) — and 
is located on the dial between the other 
two Jacksonville stations. 




H. G. WELLS, JR., General Manager 
Represented nationally by JOHN H. PERRY ASSOCIATES 
WM. K. DORMAN, Manager, 225 West 39th St., NEW YORK CITY 

Publishers Syndicate 
"The Announcer Said He Was Safe!" 

the treaty, would be assigned to 
Newfoundland but with no specifi- 
cation on power and with no re- 
quirements as to directional an- 

It was stated at the FCC that 
this exchange of notes would in no 
way affect fundamental engineer- 
ing aspects of the Havana Treaty. 
The broadcast reallocation affect- 
ing the entire Continent provided 
under the treaty, is still held in 
abeyance by the FCC with the ob- 
servation by Chairman Fly that it 
will be handled "in due course". 

'Good News' Resumes Sept. 5 

GENERAL FOODS Corp., New York 
(Maxwell House coffee), foUowing the 
July 25 broadcast, discontinues Good 
Neivs of 1940 on 82 NBC-Bed stations 
for five weeks, as a summer layoff, 
resuming Sept. 5, Thursdays, 9-9 :30 
p. m. (EDST), with West Coast re- 
peat, 8-8:30 p. m. (PST). FaU series 
will continue to feature Fanny Brice 
and Hanley Stafford in the Baby 
Snooks skit ; with Dick Powell as m.c. 
and Mary Martin vocalist. Meredith 
Willson's orchestra and the Max Terr 
chorus have also been renewed for 
the fall series, along with Warren 
Hull, announcer, and Phil Rapp, writ- 
er. There will be no change in format, 
according to Donald Cope, Hollywood 
manager of Benton & Bowles Inc.. and 
producer of the series. Dave Elton 
continues as NBC production contact. 

Second-Run Radio Shows 

SECOND-run radio shows, patterned 
after the policy of film theatres, are 
advocated by Wilt Gunzendorfer, man- 
ager of KSRO, Santa Rosa, Cal. His 
plan is to transcribe network programs 
and then rebroadcast them later in the 
week, under sanie sponsorship, but on 
small independent stations in outlying 
districts. He advocates a circuit of sec- 
ond-run spots radiating from metro- 
politan centers. In discussing the pro- 
posed project with West Coast agency 
time buyers, he pointed out as ex- 
ample that on Sunday night a heavy 
percentage of the listening audience 
is lost to sponsors in the rural dis- 
tricts, because those people are ardent 
church goers. A repeat broadcast, later 
in the week in those areas, would bring 
satisfactory results and "pay off." to 
the sponsor. Gunzendorfer said the idea 
has been tested on KSRO, with the 
sponsor well pleased with results. 

ALL ATTENDANCE records for 
WLS Home Talent shows — amateur 
programs patterned after the WLS 
National Barn Dance — were broken 
June 29-30 when 7,500 turned out for 
the two-night performance at Ladd, 
111., a town with a population of 
only 1,318. Home Talent shows are 
sponsored by local organizations with 
Prairie Farmer - WLS Community 
Service Inc., a non-profit corporation, 
co-operating in their staging. 

Page 40 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

Order space today • advertising forms close July 23 • regular rates apply 

When you think of 

you think of: 

im mm 

and his pirate crew 






50,000 WATTS 

The greatest selling POWER in the South's greatest city 



Underground Shelters Ready 
For British Series 

FROM bombproof shelters deep in 
the earth "somewhere in England" 
official British spokesmen will con- 
tinue their nightly shortwave talks 
to America on the Britain Speaks 
series, even if the threatened in- 
vasion of the British Isles should 
begin, the British Broadcasting 
Corp. announced July 3. Taking all 
possible precautions to insure con- 
tinued operation, it is reported that 
anti-aircraft crews, supported by 
machine gun squads, gMard the un- 
derground microphone locations. 

Designed to be soundproof, the 
war-time "studios" are protected by 
thick layers of reinforced concrete, 
reputedly capable of withstanding 
the heaviest bombs. The overhead 
artillery can go into action without 
disturbing the speaker or engineers 
beneath, according to BBC. Discuss- 
ing the "modern catacombs of 
broadcasting". Novelist J. B. Priest- 
ley, in a recent Britain Speaks ap- 
pearance, said he and his fellow 
broadcasters in the BBC overseas 
service had come to take these con- 
ditions for granted. "There are dif- 
ferent types of accommodations for 
speakers, according to the condi- 
tions prevailing at the time," he 
explained. "But even if Cabinet 
ministers and members of Parlia- 
ment have to put up with inconveni- 
ence, the voice of Britain still will 
be heard. Sometimes an air-raid 
warning sounds just as a scheduled 
broadcast to America is about to 
begin. Studios are chosen accord- 


SERVING the Sherman-Denison 
(Tex.) area with a transmitter lo- 
cated mid-way between the two 
cities, KRRV has begun operation 
on its new 880 kc. regional assign- 
ment with 1,000 watts fulltime. 
Now undergoing program tests on 
its new facilities, KRRV will for- 
mally dedicate the regional station 
July 30. 

KRRV has been operating as a 
local with studios in Sherman and 
Denison since October 1936 on 1310 
kc. with 250 watts local sunset. A 
new Western Electric 1,000 watt 
transmitter has been installed in a 
modern white brick transmitter 
house about two miles north of 
Sherman, between the two cities. 
The formal dedication will be fea- 
tured by a "Staying Up and Step- 
ping Out" party at Sherman's new 
Municipal Auditorium. 

G. H. Wilcox is president of Red 
River Valley Broadcasting Corp., 
station licensee. T. B. Lanford is 
vice-president and J. Newell John- 
ston, secretary-treasurer. L. L. 
Hendrick is manager and Orvin 
Franklin has been named program 
director. Frank Keegan, formerly 
of KGKO, Fort Worth, has been 
named manager of the Denison stu- 
dio. T. E. Spellman, chief engineer, 
sunervised the new construction. 
KRRV is affiliated vdth MBS and 
Texas State Network. 

WBZ. Boston, on July 10 delivered 
carnation and gardenia boutonnieres 
to 300 timebuyers in Boston, Chicago, 
New York and Philadelphia, each with 
a card from Frank R.' Bowes, WBZ- 
WBZA sale^ manager, announcing 
July 27 as the opening date of WBZ's 
new 50 kw. transmitter. 

Los Angeles Bar Group 
Opposes Sponsorship of 
Proceedings in Courts 

LOS ANGELES Bar Assn., by reso- 
lution, has opposed participation by 
judges in commercial radio broad- 
casts. This was revealed in early 
July when it was learned that Los 
Angeles superior and municipal 
court judges had received copies of 
the resolution adopted by trustees 
of the association. 

The resolution asserted that one 
of the judges was "engaged as an 
actor", in a weekly broadcast from 
the stage of a local theatre, "spon- 
sored and maintained by a business 
concei-n for the purpose of selling 
its products and otherwise promot- 
ing its business interests". The reso- 
lution quoted Canon 25 of the Can- 
ons of Judicial Ethics of the Ameri- 
can Bar Assn. with respect to the 
conduct of every judge. 

It further requested "the judge in 
question to cease forthwith 'using 
the influence of his name to pro- 
mote the business interests of oth- 
ers', either by discontinuing en- 
tirely his participation in said ra- 
dio program, or by causing the 
sponsor, the announcers, the adver- 
tising agency, and all others in 
charge of said program to refrain 
from using his name or the name 
and title of his judicial office, en- 
tirely or indirectly, in any way or 

Although names were not men- 
tioned, it is generally understood 
that the resolution referred to Mu- 
nicipal Judge Leroy Dawson, who 
for some months has participated 
in the weekly PDQ Quiz Court, 
sponsored on KFI, Los Angeles, by 
Petrol Corp. that city (gasoline), 
and originated from Paramount 
Theatre stage in dowtown Los 
Angeles. The program deals to a 
large extent with traffic questions, 
and Judge Dawson, following each 
broadcast, is reported to donate to 
charity a check for his services. 

Food Firm's War Clause 

York, on July 2 renewed Kate 
Smith's contract on an non-cancella- 
ble basis until Jan. 1, 1943, for her 
CBS programs, the Friday evening 
variety hour and her five times 
weekly daytime series. The new 
contract, which provides for suspen- 
sion in case the United States goes 
to war, supersedes her present one, 
scheduled to expire Jan. 1, 1942. 
The variety hour is off CBS for the 
summer to return in September, 
while the noonday series is pre- 
sented from Miss Smith's summer 
home at Lake Placid. Young & 
Rubicam, New York, handles the 

Union Oil Change 

UNION OIL Co., Los Angeles, 
sponsoring Streamlined Opera on 
12 NBC-Pacific Red stations, Mon- 
day, 7:30-8 p. m. (PST), has re- 
placed the series with a new type 
of program titled Where & When. 
New series features Mahlon Mer- 
rick's orchestra and chorus, with 
guest singers, in popular music of 
the past. Knox Manning is narra- 
tor, with Joe Parker, announcer. 
Bill Lawrence is agency producer, 
witb Lord & Thomas, Los Angeles, 
servicing the account. 

NEW subscribers to International 
News Service are WLLH, Lowell. 
Mass., WFTM, Mt. Myers, Fla., and 
WFBC, GreenviUe, S. C. 

Page 42 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

Philco Campaign 

Pennsylvania, Philadelphia (radio), 
has started a live spot announce- 
ment campaign on six stations in 
Southern New Jersey and the Phil- 
adelphia area, covering refrigera- 
tors as well as radios. Six station 
breaks weekly are used on WCAU, 
five on KYW, and 13 daily on 
WDAS, with spots in packages of 
100 or more on WIP, WFIL and 
WCAM, Camden, N. J. The cam- 
paign will be carried on indefinitely, 
using an undetermined number of 
spots. Agency is Julian G. Pollock 
Co., Philadelphia. 

Wrigley Spots 

WM. WRIGLEY JR. Co., Chicago, 
on July 11 started a 52-week cam- 
paign of daily one-minute tran- 
scribed announcements on 15 sta- 
tions in the New York City area 
for Spearmint gum. A total of 600 
announcements weekly are being- 
used. Stations being used are 
WVFW, Brooklyn; WAAT and 
WHAM, Jersey City; WHBI, New- 
ark. Vanderbie & Rubins, Chicago, 
handles the account. 

OUTPOST of American radio is KTOH, located at Lihue on the island 
of Kauai, one of the Hawaiian group. The station took the air in May. 
Staff members are A. A. Albayalde, director of Filipino programs; 
Chitoko Isonaga, continuity writer, Japanese programs; Pedro Sam- 
payane, continuity wrriter, Filipino programs; Deane Stewart, station 
manager; Lorraine Fountain, director of women's programs; Charles 
J. Fern, general manager; Clarence Ashman, production manager; Bar- 
ney van Wagner, sports announcer; Robert Glenn, chief engineer; Leonora 
Curammeng, Filipino announcer; C. J. Fern, Jr., DX programs; Schoichi 
Hamura, who serves as the station's director of Japanese programs. 

Gulf Option Extended 

GULF OIL Co., Pittsburgh, has 
had its option on next season's 
Screen Actors Guild program ex- 
tended to July 15, according to 
Young & Rubicam, New York, the 
agency. Heard last year on CBS, 
the programs bring in $10,000 
weekly for the Guild, which plans 
to build a home for aged per- 


CURRENT interest in British 
news programs on the war has led 
to arrangements with 34 stations 
in this country which are carrying 
regular British Broadcasting Corp. 
news programs, aside from those 
carried from time to time by MBS, 
according to Gerald Cock, U. S. 
representative of BBC in New 

Stations in increasing numbers 
are seeking permission from BBC 
to rebroadcast programs, Mr. Cock 
stated. Permission is procured 
through signing of a temporary 
agreement by the station provided 
by the New York office of BBC at 
620 Fifth Ave. The agreement 

For Quick 





Alert showmanship, well planned program 
features and thoughtful consideration to 
community service — these are factors that 
make CKLW talked about and listened to 
by folks that buy! Business in the Greater 
Detroit area is "on the up" for Fall. Why 
not put CKLW's 5,000 watts of power and 
loyal, able-to-buy audience to work on your 
sales problem? 


Represenfative: Joseph Hershey McGillvra 

limits broadcasting privileges to 
news and talks made by leading 
British broadcasters and it is stipu- 
lated that such relays shall not be 
directly associated with advertise- 
ments or sponsorship in any form. 

It is understood also, according 
to Mr. Cock, that in normal times 
all rebroadcasts of BBC programs 
are arranged under an agreement 
with BBC and the major networks 
in this country. The agreements 
with individual stations conse- 
quently are temporary and may be 
revoked at any time. 


WITH the Steinman brothers of 
Lancaster as controlling stockhold- 
ers, Wilkes - Barre Broadcasting 
Corp. has been formed and has ap- 
plied to the FCC for a new 250- 
watt station on 1210 kc. in Wilkes- 
Barre, Pa. They seek the facilities 
of WBAX, cited by the FCC last 
year for revocation of license be- 
cause of "circumstances in re man- 
agement and control of the sta- 

President of the concern is An- 
drew J. Sordoni, owner of mill, con- 
struction, hotel and telephone inter- 
ests of Wilkes-Barre, who will 
hold 14% of the common stock. 
Vice-president is Clair M. McCol- 
lough, general manager of the 
Steinman-owned Mason-Dixon 
Group of stations, including WDEL 
and WILM, Wilmington; WGAL, 
Lancaster; WORK, York; WKBO, 
Harrisburg ; WAZL, Hazleton; 
WEST, Easton. I. Z. Buckwalter, 
business manager of the Steinman- 
owned Lancaster New Era and In- 
telligencer-Joiimal, is secretary- 

John F. and J. Hale Steinman, 
brothers, each own 29% of the com- 
mon stock of the new company and 
24% of the preferred. Owners of 
14% of common stock each are 
Ernest G. Smith, publisher of the 
Wilkes-Barre Times-Leader-News, 
and L. J. Van Laeys, general man- 
ager of the Wilkes-Barre Record. 

PHILCO Radio & Television Corp., 
which has announced its first public 
stock issue, announced July 8 that it 
has purchased an interest in National 
Union Radio Corj)., Newark, tube man- 

a member of the well-known industrial 
family of Kohler, Wis., who has been 
named on Wendell Willkie's presiden- 
tial campaign committee, is the con- 
ductor of a women's news program on 
WGN, Chicago; 

for the Pick of Fall and 
Winter Spots on WWVA 


Clearance requests already indicate a BIG season 
for "The Friendly Voice From Out of the 
Hills of West Virginia" 






5,000 WATTS 

COLUMBIA Station at Eleven-Sixty 
on 2,085,666 Radio Dials 

JOHN BLAIR CO — National Representatives 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 43 

The WCKY Public Service Studio 
only one of its kind in the entir 

It's a miniature broadcasting plant or 

Complete in every detail, luxuriously appo 

the huge WCKY Studio Plane attracts tremend 

crowds wherever it goes. A modern studio k 

been installed complete with microphones, control 

room and the latest technical equipment, including 

recording apparatus so that electrical transcrip 

tions can be made and played. It has the newest 

short-wave transmitter aboard, enabling WCKY to fh 

make remote broadcasts while the studio is in withi 

motion as well as from stationary points. Plane 


Among the luxuries are the glass-enclosed obser- viewed ' 
vation tower; telephone; shower bath and lavatory destination 

is the 


facilities; a stream-lined kitchen complete with re 
frigerator and stove; Pullman-type berths; deep, 
comfortable reclining seats for eight guests; com- 
plete air-conditioning and heating; window-screens 
which slide out of sight when not needed — and a 
comfortable top cruising speed of eighty miles 
an hour. 

' The Studio Plane will be seen at county and state 
iirs; it will appear in smaller cities under auspices 
home-town newspapers; it will be inspected and 

by school and college students throughout 
tlwest; it will be used in promotion campaigns 
N'c groups and fraternal orders and the 
fo meet trains and air-liners on which 
bfons arrive.. These people will be inter- 

WCKY transports them to their 
true luxury. 




Broadcast Advertising- 

Published by 

Executive, Editorial 
And Advertising Offices 

National Press Bldg. • Washington, D. C. 
Telephone — MEtropolitan 1022 
NORMAN R. GOLDMAN, Business Manager 
J. FItAI«K BEATTY, Managing Editor # BERNARD PLATT, CirenlaUon Manager 

NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 

BRUCE ROBERTSON, Associate Editor # MAURY LONG, Advertising Manager 

CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 • edward codel 
HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 • davh) h. glickman 
Snbscription Price: $3.00 per year-15c a copy • Copyright, 1940, by Broadcasting Publications, Inc. 

MARTIN CODEL, Publisher 

Whispering Stuff 

COMPETITION is fine so long as it is kept 
clean. Aggressive business people always con- 
trive means to offset the other fellow's gains, 
fairly and lawfully. It is only when competition 
gets dirty that resentment properly sets in. 

Such a situation may be developing for radio. 
There appears to be an incipient whispering 
campaign against radio advertising, with the 
war situation as the cause. In recent advertis- 
ing conventions and in the public prints there 
has been the suggestion that radio advertisers, 
present and prospective, should slow down be- 
cause Uncle Sam might crack down on radio. 
In devious ways, the inference apparently has 
been spread that commercial radio may get the 
ax and that the money spent for time will be 
lost in one sweep of the governmental pen. 

Such insidious stuff can be disastrous. Enough 
has been printed since the war emergency be- 
gan to prove beyond doubt its utter falsity. It 
cannot be said with certainty that competing 
media are responsible. That would be hitting 
below the belt. But if the reports continue to 
spread, an authoritative statement from official 
quarters should be forthcoming with all speed. 

An Advertising Boom? 

THOUGH the pall of Europe's war and the 
I uncertainty of an election period may cloud 
the business horizon, there are good reasons to 
believe the business of broadcasting, more than 
holding its own this summer, will continue to 
do so and perhaps improve considerably this 
autumn and winter. In fact, some competent 
observers profess to see an advertising boom 
in the offing, basing their observation on re- 
ports that many companies are preparing to 
expand rather than contract their advertising 
budgets. The reasons given are convincing. 
For one thing, the new corporation taxes 
' will mean increased efforts to heighten sales 
, volume and maintain profit levels, not to men- 
:; tion the "cheaper dollar" that can be spent on 
advertising. The increased personal taxes for 
the preparedness program may reduce indi- 
vidual purchasing power, but at the same time 
more people should be employed and more con- 
sumers will have to be reached by advertising. 
This will be true particularly in certain areas 
which will benefit from armament production, 
and to these areas may be expected population 
shifts that will require intensive cultivation. 

The loss of export markets is already forc- 
ing many manufacturers to concentrate on the 
domestic market, and that means greater ad- 

vertising need. A good example is the motion 
picture industry, whose gigantic European 
market is practically lost; the result has been 
a sharp increase in its advertising budgets. 
Even those industries which must curtail out- 
put on account of preparedness activity are not 
likely to want to lose their public identity, and 
will necessarily continue some institutional ad- 
vertising to keep their name before the public. 

The New York Times reports that, in line 
with their own decisions to keep prices of prod- 
ucts as low as possible, advertisers are urging 
media to keep their rates from getting "out of 
hand". Remembering World War I, the Times 
says, these advertisers are insisting they will 
not repeat the experience of that period, when 
they were forced to pay for soaring costs of 
newsprint, paper, printing ink and other ma- 
terial that went into the physical production 
of media. 

Frisco or Bust 

A FORTNIGHT or so hence when the 
NAB holds its annual convention in San Fran- 
cisco, problems such as copyright, code. Com- 
mission and perhaps confusion will beset the 
minds of broadcasters. In addition, however, 
there hovers a more fundamental problem — 
that of the American broadcasting industry's 
role under the shadow of Europe's war. 

A convention is only as good as the men 
who convene and their leadership. San Fran- 
cisco, after having been promised the meeting 
for half-dozen years, finally made the commit- 
ment stick. There have been complaints 
aplenty from Eastern and Midwest broadcast- 
ers about the long haul to the Pacific Coast 
in these tense times, and a sloughing off of at- 
tendance from last year's record high is in- 
dicated. This would be unfortunate, because 
the stakes are big — bigger than ever before. 
Every NAB member should be on hand to 
take part in actions that will inevitably af- 
fect his business and his future. 

It is only natural for owners to think pri- 
marily in terms of dollar problems. That's the 
reason, perhaps, both copyright and code have 
made such deep impressions in the past. Both 
are on the agenda in capital letters at the San 
Francisco convention. 

Harsh words are going to be spoken at San 
Francisco on copyright, and maybe on the code. 
They should be, for only in that way can 
there be a meeting of the minds. On the irre- 
pressible copyright issue alone broadcasters 
may be called upon to pledge several million 
dollars — good dollars to reclaim for radio its 

musical independence after all of the plun- 
dered dollars that have been paid in tribute 
to a monopolistic ASCAP. Before those dollars 
are commited to Broadcast Music Inc., the 
broadcaster owes it to himself to know how, 
when and where it will be spent and to reas- 
sure himself that it will mean the end of deal- 
ing with an arbitrary ASCAP — when 1940 

Meanwhile, practically all of the Eastern 
Hemisphere burns and repercussions here have 
already cut deeply into our thinking if not our 
mode of living. We are arming to the teeth. 
Though some restraints are being placed upon 
industry, there comes from every official quar- 
ter the assurance of minimum disturbance to 
the business operations of broadcasting. But 
to strengthen our own industry defense against 
possible arbitrary action, and in a way to per- 
mit broadcasting to give to our Government 
the maximum of which it is capable, a meet- 
ing of the minds is necessary. 

Broadcasters should learn at first hand of 
the developments on the Washington National 
Defense front. They should discuss, draft and 
approve an integrated plan for the broadcast- 
ing industry^ and volunteer cooperation to the 
'nth degree. The industry, totally aside from 
the Defense Communications Board plan, 
should have an accredited representative or co- 
ordinator working with the major board — 
the National Defense Commission. All this can 
be done, possibly, through the impact of a 
united broadcasting industry meeting under 
one roof for the common good. 

Radio is the swiftest route to 130,000,000 
pairs of American ears. In these times our in- 
dustry is bearing its greatest reponsibility. 
Station operators have but to acquaint them- 
selves with the problem to work - out the 
answer. Place: San Francisco. Time: Aug. 4-7. 

Well Deserved 

HIS HOSTS of friends and associates in and 
out of the industry will hail with delight the 
selection of Niles Trammell as president of 
NBC. Considering ability, experience and per- 
sonality, the NBC board and its chairman, 
David Sarnoff, could not have made a better 
choice. Niles Trammell's career, ever since he 
left the Army in 1923, has been in radio. He 
has run the gamut from wireless to broadcast- 
ing; he knows every phase of the art and the 
industry, and he has acquitted himself with 
distinction in every job he has held in the RCA 
family. It was a merit promotion, well de- 
served, and we hope and expect it will be fol- 
lowed by other promotions from the ranks. 

Maj. Lenox R. Lohr, retiring president, 
leaves the post he has occupied for 4% years 
vdth best vdshes of all who have had the good 
fortune to know him and to be associated with 
him. A man of great intellectual capacity, 
strong leadership qualities and distinguished 
military background, he succeeded in knitting 
together into a smoothly operating and efficient 
entity the rather loosely organized NBC and 
during his tenure it grew both in prestige and 
profits. The new position he assumes as presi- 
dent of the Chicago Museum of Science and 
Industry is made to order for his particular 
talents. He is a man of many healthy hobbies, 
which this particular job will doubtless give 
him more time to pursue. For the industry we 
say to him, "Adieu, and the best of all good 
things to you and yours!" 

Page 46 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

PERHAPS it was his collegiate 
I participation in Fordham football, 
tennis and swimming that is re- 
sponsible for Joe Weed's pioneering 
of sponsored sports programs in 
spot broadcasting. That he took his 
athletics seriously is quickly ap- 
parent to anyone who gets a look 
, at the Weed collection of letters, 
1 sweaters and medals, 
i Curiously, Joseph John Weed, as 
his parents labeled him on that 
I memorable day of April 11, 1901, 
, is one of the few New York radio 
I executives who can boast of New 
I York as a birthplace. His scholastic 
I career through New York schools, 
Fordham Prep and Fordham U 
I kept him within metropolitan bor- 
ders most of the time, and he 
emerged from the university at a 
time when crystal detectors had 
not yet been displaced by audio 

I Barely had he doffed cap and 
J govra when he reported to the 
I New York American merchandis- 
I ing department. This was the be- 
; ginning of an extended period of 
j service for various Hearst news- 
' papers, invaluable to the young 
I college graduate in the following 
16 years from which he was to 
emerge as a leading station rep. 
His initial duties on the Ameri- 
\ can were confined to the tasks of a 
I field man. He called upon retail 
stores — particularly grocers and 
druggists — collecting marketing 
data on goods advertised in his 
j paper. This first-hand study of re- 
tailers' problems in relation to the 
advertising of nationally - known 
' products gave him a merchandising 
] insight especially suited for his sta- 
I tion rep tasks of later years. His 
I proficiency in this first job was so 
1 marked that, after three months, 
; he was made assistant manager of 
\ the department. 

Fact-finding tasks in the field of 
merchandising soon gave Joe the 
yearning to sell. Hence, five months 
later he was named a salesman on 
the New York national department 
staff of the Chicago Herald-Exam- 
iner. It was during this period that 
he made his first calls on New 
York agency space buyers and 

formed many permanent friend- 
ships with men now handling con- 
siderable radio time placements. 

In 1925 he again switched, but 
still under the Hearst banner. He 
joined the staff of W. W. Chew, 
then New York representative of 
the three Hearst Pacific Coast 
papers — the San Francisco Exam- 
iner, the Los Angeles Examiner 
and the Seattle Post-Intelligencer. 

He remained with the Chew or- 
ganization for two years, leaving 
in 1927 to become sales manager of 
the Bulle Clock Co., New York. 
But advertising still held its ap- 
peal and in 1929 he joined the 
Paul Block organization in a sales 
capacity, remaining with this news- 
paper rep firm until 1933 when he 
entered radio. And it was a grand 
entrance too, for his initial broad- 
casting assignment was that of 
New York manager of the newly- 
formed New England Network, 
embracing five important stations 
and WCSH. In 1934, his represen- 
tation for the New England chain 
was extended to cover the entile 
country and a Chicago branch of- 
fice, managed by Joe's brother 
Neal, was opened. Business was 
brisk and things were climbing 
high when, in 1936, the New Eng- 
land Network was disorganized by 
the leasing of its Boston outlets to 

But Joe had a sales organization 
operating in New York and Chi- 
cago and, retaining the remaining 
New England stations as individ- 
ual clients, he organized Weed & 
Co. which today has a staff of 17 
and offices in New York, Chicago, 
Detroit and San Francisco. A total 
of 21 stations stretching from 
Maine to California and from Mon- 
tana to Florida, are now on the 
Weed clients' roster. In addition 
to the U. S. list, the Weed firm 
represents a coast-to-coast lineup 
of Canadian stations and Joe Weed 
is known as an authority on Do- 
minion radio. 

Always alert in promoting spot 
broadcasting, Joe at the same time 
keeps abreast of all program and 
technical developments. He is up- 


ALEX ROSENMAN has been ap- 
pointed commercial manager of 
WCAU, Philadelphia, effective July 1, 
replacing J. S. K. Hamman, who re- 
signed to join the staff of Advertising 
d Selling in New York. Rosenman has 
been a time salesman at WCAU for 
the last 15 years. Robert Latcham, 
formerly assistant commercial mana- 
ger, moves to the sales staff to fill 
Rosenman's vacancy, and Joe Van 
Haute, in the publicity department, be- 
comes assistant to Rosenman. 

GENE WTATT, formerly with 
KITE, Kansas City, and a veteran of 
10 years in broadcasting, has been 
named commercial manager of WEEN, 
Buffalo, succeeding the late Clifford 

president of W,JR, Detroit, and 
WGAR, Cleveland, returning east re- 
cently after 18 months in California, 
surprised the staffs of the two stations 
witia a 5% bonus, over and above the 
annual 10% Christmas bonus. 

SWAGAR SHERLEY and Charles F. 
Wilson, Washington attorneys on July 
1 announced that Henry Byrne Weav- 
er Jr. has become a member of their 
firm, which will continue the general 
practice of law under the firm name 
of Sherley, Wilson & Weaver. 

CLAIR B. HULL, manager of WDZ, 
Tuscola, 111., has been made an hon- 
orary member of Future Farmers of 
America in recognition of his efforts 
in furthering the principles of youth 
in agriculture. Award was made on 
a special program on WDZ. 

HENRY GRENLBY, formerly of the 
Bank of America in San Francisco, 
has joined the commercial staff of 
WSAV, Savannah, Ga. 

LEON CHURCHON, account execu- 
tive at K.IBS, San Francisco, recently 
resigned due to ill health. 

DEANE S. LONG, program director 
of the former WSAL, Salisbury, Md., 
on July 9 resigned from the Mason- 
Dixon Radio Group, Lancaster, Pa., 
to become acting manager and pro- 
gram director of the new WBOC, Sal- 
isbury, which is now under construc- 
tion and expects to make its debut in 

W. A. REEVES formerly of WSIX. 
Nashville, has been named director of 
the new WHUB, Cookeville, Tenn. 

to-the-minute on television and fre- 
quency modulation developments 
and long ago saw their commercial 
possibilities. And recently, he began 
intensive surveys of the phono- 
graph boom and its relation to 
broadcasting, his viewpoint being 
that a broadcaster should try to 
keep the listener tuned-in to his 
station as much as possible and dis- 
courage the use of the turntable 
side of combination radio-phono- 
graphs by giving to air audiences 
the same music they are willing to 
pay for in the way of costly record 

Joe married Ruth Pedersen in 
1935 and they live in Larchmont 
with their three children — Joseph 
William, 4; Mary Elizabeth, 2, 
and Cornelius John, who was born 
last September. He belongs to the 
New York Athletic Club, the 
Wykagyl County Club, the Friendly 
Sons of St. Patrick and the Courte- 
nay Club. 

gram director of WCHS. Charleston, 
and the West Virginia Network, has 
been named general manager and sup- 
ervisor of sales of WEW, St. Louis 
University station, which operates 
commercially under the supervision of 
Father W. A. Burk, S. J., faculty di- 
rector. He succeeds A. S. Foster. 

DAVID G. TAFT, 24-year-old son of 
Hulbert Taft Sr., publisher of the 
Cincinnati Times - Star, owners of 
WKRC, Cincinnati, and brother of 
Hulbert Taft Jr., general manager of 
the Times-Star station, has joined the 
WKRC sales promotion department. 
Young Taft recently returned home 
from a trip to the Orient. He is a 
graduate of Taft Preparatory School, 
Watertown, Conn., and Union Col- 
lege, Schenectady. 

PHILIP M. TRAYNOR has joined 
the law offices of Andrew W. Bennett, 
Washington attorney and counsel for 
National Independent Broadcasters. A 
graduate of the University of Dela- 
ware and of the Law School at the 
University of Virginia, Mr. Traynor 
is the son of Capt. F. P. Traynor, 
U. S. Navy. 

BURT LAMBERT, of the sales staff 
of MBS, New York, has resigned to 
join WNEW, New York. Mr. Lam- 
bert formerly was with Hearst Radio 
and KYW, Philadelphia. 

B. A. McDonald, formerly of 
WFIL, Philadelphia, on July 15 joined 
the sales staff of KYW, Philadelphia, 
succeeding Jack deRussy, recently 
transferred to NBC in New York. 

B. T. WHITMIRE, manager of 
WFBC, Greenville, S. C, is vice- 
president and one-third shareholder in 
Inter-City Advertising Co., applying 
to the FCC for a new 250-watt sta- 
tion on 1310 kc. in Charlotte, N. 0. 
President is George W. Dowdy, chain 
department store manager, and secre- 
tary-treasurer is Horton Doughton, 
hardware and implement dealer, each 
also owning one-third stock. 

Lindow Stays at WFBM 

LESTER W, LINDOW, for the last 
few months on leave of absence 
from his post as sales manager of 
WCAE, Pittsburgh, to assume po- 
sition of "acting" manager of 
WFBM, Indianapolis, on July 1 
resigned from the Pittsburgh sta- 
tion and became manager of 
WFBM. Mr. Lindow joined the 
sales force of WCAE about six 
years ago following a period of 
association with the Hearst adver- 
tising department in New York. He 
became WCAE sales manager in 

Fred L. Rowe 

FRED L. ROWE, sales director of 
WICC, Bridgeport, Conn., died in a 
local hospital July 6 following an 
illness of six weeks. He had been 
with WICC since 1929. He is sur- 
vived by his mother, daughter, son 
and three brothers. 

EDWARD R. WEEKS, 72. of Bing- 
hamton, N. Y., president of the Na- 
tional Music Dealers Assn. and head 
of a big local music store for which 
he personally conducted a dally pro- 
gram on WNBF as the Old Stager, 
was killed June 30 by a lightning bolt 
as he stood under an umbrella on the 
17th hole of the Binghamton Country 
Club's golf course. 

FCC APPROVAL of a book transac- 
tion, whereby John C. Clark, president 
of the Wylie B. Jones Adv. Agency, 
Binghamton, N. Y., would personally 
become 100% owner of WNBF. Bing- 
haniton, is sought in an application 
filed July 2. Mr. Clark's agency al- 
ready owns the corporation licensed to 
operate WNBF, and he in turn is 99% 
owner of the agency. 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 47 


ED ROBERTS, formerly announcer 
of WBBM, Chicago, has been named 
special announcer for Procter & Gam- 
ble shows originating in Chicaijo He 
will be heard on both CBS and NEC 
P&G progi-ams, effective July 15. liob 
McKee, formerly of WCAE, Pitts- 
burgh, and NBC. Chicago, succeeds 
him at WBBM. Late in June McKee 
married Evelyn Terry, movie actress. 

JOHNNY CARPENTER, for the last 
three years with the Associated Oil 
Co., advertising staff in the Northwest, 
has rejoined the announcing and pro- 
duction staff of KOIN-KALE, Port- 
land, Ore. 

GUT RUNNION, formerly of WDAF, 
Kansas City, has joined WKY, Okla- 
homa City, as program director. 
Charles Wiles, new to radio, has joined 
WKY as assistant to Musical Director 
Allan Clark. Julie Benell, formerly on 
the Stella Dallas and Pepper Young's 
Family network serials, also has 
joined the station and is featured on a 
new participating shoppers' program, 
Shop Scout. 

JEROME REEVES, publicity direc- 
tor of WBNS, Columbus, recently re- 
ceived the first degree in radio ever 
issued by Ohio State U, which he at- 
tended part-time while working at the 

KENNETH HEADY, announcer of 
KCMO, Kansas City, on July 20 is to 
marry Jean Kay, and on July 23 An- 
nouncer Charles Bryant and Vira Rob- 
inson, of the KCMO continuity de- 
partment, are to marry. 

NEIL REAGAN, formerly program 
manager of WOC, Davenport, la., and 
now KFWB, Hollywood, summer re- 
lief announcer, has been signed for a 
role in the Warner Bros, film, "Tug- 
boat Annie Sails Again." His brother, 
Ronald Reagan, formerly WHO, Des 
Moines, announcer, and now a Warner 
Bros, contract film actor, is featured 
in the picture. 

HORACE FEYHL, production chief 
at WCAU, Philadelphia, is filling in 
for Stan Lee Broza, program director, 
who left July 6 for a 30-day trip to 
New Orleans and the gulf coast. 

HAROLD (Sid) TEAR, formerly of 
WOPI, Bristol, Tenn., and WGBR, 
Goldsboro, N. C., has joined the an- 
nouncing staff of WHIS, Bluefield, 
W. Va. 

JOHN GORDON, formerly of the ra- 
dio department of Ruthrauif, & Ryan, 
New York, has joined Tom Fizdale 
Inc., publicity organization, as head 
of the Chicago oflice. 

FRED WOOD, pilot of the all-night 
Dawn Patrol on WIP. Philadelphia, 
is planning a trip to South America 
in latter August. 

Wash., announcer, has been elected 
president of the Tacoma Young Men's 
Business Club. 

WAYNE SANDERS, formerly of 
WWVA, Wheeling, W. Va., has joined 
WING, Dayton, O., as production 

MAX KARL, educational director of 
WCCO, Minneapolis, has been re- 
elected president of the Macalester Col- 
lege Alumni Assn. for the third suc- 
cessive term. 

MORT LAWRENCE, Philadelphia 
free-lancer, has joined the announcing 
staff of WFIL, Philadelphia. 

geles, announcer, has been east in a 
similar role in the Warner Bros, film, 
"City of Conquest", now in production. 


COMMENTATOR of What's New? 
on WTMJ, Milwaukee, Nancy 
Grey started in the deep depres- 
sion year of 1932 to build a repu- 
tation as "America's most traveled 
commentator". To keep programs 
stimulating for women, she goes 
direct to the world's glamor centers 
where she interviews important 
people on fashion, art, music, lit- 
erature, the theatre. An airline 
cited her for distinguished service 
in promoting travel, as have trans- 
continental railroads. Mrs. Grey re- 
cently went to the Far West and 
Mexico with recording machine, 
sending back interviews by airplane. 
Recently she won the annual radio 
poll of the Milwaukee Journal as 
"favorite woman commentator" for 
the eighth straight year. 

Don's Beam 

KGNC, Amarillo, Tex., has 
honored Don McNeill, m.c. of 
the NBC Breakfast Club, by 
naming the h"uge light atop 
the station's antenna mast 
the Don McNeill Beacon. Ac- 
cording to reports the beacon 
was dedicated by "shooting 
off a shotgun shell loaded 
with bacon and toast", em- 
blematic of the Breakfast 
Club. The top of the new bea- 
con is the highest point in 
the Texas Panhandle. 

NICK STEMLER, who has handled 
Atlantic Refining Co. baseball broad- 
casts in the Syracuse area for several 
years, has joined the sportscasting 
staff of WOLF, Syracuse. 

LEO TOWNSEND, Hollywood writer, 
has been assigned to script the summer 
series of the CBS Texaco Star Theatre, 
sponsored by Texas Co. (petroleum 
products). Current summer show, 
which started July 3, features Frances 
Langford and Kenny Baker with David 
Broekman's orchestra. 

ALFRED B. NEWKIRK, announcer 
of WICA, Ashtabula, O., in mid-June 
married Margaret E. Johnson. 

ED ABBOTT, formerly chief an- 
nouncer of WCCO, Minneapolis, and 
more recently on the KSL, Salt Lake 
City, staff, is now in Hollywood. 

LELAND GILLETTE, formerly ar- 
ranger and vocalist with the Four 
Notes quartet with Fibber McOee d 
Molly and recently with Buddy Rogers' 
orchestra, has joined the announcing 
staff of WAAF, Chicago. 

VAN C. NEWKIRK, program director 
of Don Lee Broadcasting System, Los 
Angeles, along with his network duties, 
has been appointed to teach radio 
production in the night school division 
of the Southern California U, that 

named trafiic manager of WSAV, Sa- 
vannah, Ga. Roger Skelton, formerly 
of WAIM, Anderson, S. C, has joined 
the WSAV announcing and program 

added to the announcing staff at KLS, 
Oakland, Cal. 

DON LOGAN, of the production staff 
of KROW, Oakland, Cal., has taken 
on added duties as publicity director 
of the station. 

HOWARD HAMILTON, formerly of 
WRAL, Raleigh, N. C, has joined the 
announcing staff of the new WPID, 
Petersburg, Va. 

KIT CRANE of Chicago has joined 
Gellatly Inc., New York, as casting 
director and assistant to Gene Staf- 
ford, program and production mana- 

FRANK FACENDA, formerly of 
WCNC, Elizabeth City, N. C, has 
joined WPID, Petersburg, Va., as pro- 
duction manager, replacing Bub Hibbs, 
who resigned to conduct a dance band. 
Hilda Kirby, formerly of WFIL, Phil- 
adelphia, has been named continuity 
director of WPID. 

writer of the NBC Mary Marlin series, 
sponsored by Procter & Gamble, is in 
Hollywood negotiating a film deal for 
the program. 

FRANK DUNNE, formerly of WJRD, 
Tuscaloosa, Ala., and Robert Colby, 
of NBC, have joined the announcing 
staff of WOR, Newark, N. J. 

rapher, connected with the press de- 
partment of KPO-KGO, San Francis- 
co, and Joyce Wheaton, former actress 
and commentator on the NBC stations, 
were married recently in San Fran- 

EDDIE LYON, newscaster of KTUL, 
Tulsa, Okla., late in June married 
Russene Mingus. 

JACK KELLY, transcription libra- 
rian of WWL, New Orleans, recently 
married Katherine Chester, of At- 

WES MIERAS, formerly CBS Holly- 
wood guide and junior announcer, has 
joined the announcing staff of KVI, 
Tacoma, Wash. 

JIM McCANN, newscaster of WIBG, 
Glenside, Pa., has started a series of 
by-lined feature articles for the South 
Philadelphia American and other 
weekly newspapers, distributed 
through the Penn-Jersey News Service. 

ductor of the Scripts & Scraps pro- 
gram on KTHS, Hot Springs, Ark., is 
in Hollywood gathering new material 
for the series. She was recently inter- 
viewed by Homer Griffith on the Mid- 
Morning Jamboree of KECA, Los An- 

RUTH BROWN, traffic manager of 
KFAC, Los Angeles, for several years, 
has resigned and her duties have been 
taken over by Lucile Blake, who 
formerly handled publicity. Edith Re- 
back has been named publicity director. 

DEAN UPSON, announcer of WSIX, 
Nashville, has returned to work fol- 
lowing an emergency appendectomy. 

JERRY BOWMAN, news editor of 
WKBN, Youngstown, on July 25 is to 
marry Sarah Wilson, of Zanesville, O. 

GEORGE PALMER, chief announcer 
of WIBC, Indianapolis, is taking a 
six-week leave to join the summer 
stock company at Lake Placid, N. Y. 
Dick Noble is taking his place. 

MARY JO CARTON, conductor of 
the woman's hour of WIBC, Indi- 
anapolis, has been named traffic man- 
ager, replacing Allen Stidham, who re- 
cently was married to Lieut. John 
Ford, of the Air Corps, Langley Field. 



■ ■ ★ . 


Page 48 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

KING PARK, formerly assistant pro- 
motion manager of the Des Moines 
Register & Tribune, and Grinnell 
(Iowa) U, on July 8 became promo- 
tion manager of WBBM, Chicago, re- 
placing Wayne Grinstead, resigned. 

JOE MIHAL, former All-Conference 
tackle from Purdue U, has joined the 
announcing staff of WJJD, Chicago. 
His previous radio experience was as 
sports announcer over the University 
station, WBAA. 

EDWARD SAMMIS, in charge of 
the magazine division of the CBS pub- 
licity department, on July 15 joined 
Look Magazine as staff writer in the 
New York office. 

JOE GRADY, graduate of La Salle 
College, Philadelphia, has joined the 
announcing staff of WHAT, Philadel- 

secretary in the New York office of 
John Blair & Co., is now secretary 
to Dick Dorrance, manager of the FM 
Broadcasters office in New York. 

BOBBY BROWN, Hollywood super- 
visor for the past several months of 
the weekly CBS Melody Ranch pro- 
gram, sponsored by Wm. Wrigley Jr. 
Co. (chewing gum), has returned to 
Chicago, resuming his post as pro- 
gram director of WBBM. 

BOB ROSS, Hollywood writer, has 
joined the staff of the CBS Amos 'n' 
Andy program, sponsored by Campbell 
Soup Co. Besides contributing pro- 
gram ideas, he will also handle pub- 
licity and promotion for the series. 
This is said to be the first time the 
comedy team has employed outside as- 
sistance for their program. 

nouncer of WEBC, Dulnth, on June 
29 married Angle Dunning. 

JOHN BOYLAN and James Guil- 
foyle, Hollywood writers, are in New 
York to confer with agency executives 
on a new Western series, The Fight- 
j ing Marshal. The "crime doesn't pay" 
' half-hour dramatizations are based on 
I the life story of 78-year-old Col. Evett 
I D. Nix, first U. S. Marshal of Okla- 
homa territory, who will be featured 
I as narrator. 

DELL GIBBS, formerly of WRUF, 
I Gainesville, Ela.. has joined the con- 
tinuity staff of WFAA, Dallas. Award- 
ed the 1940 Nathan Burkan Memorial 
] Contest first prize award of $100 for 
I his paper on "Radio Infringement of 
1 the Interpretive Rights of the Musical 
I Artist and the Rights of the Phono- 
I graph Record Manufacturer." he holds 
I B.S. and LL.B. degrees from Florida 

I KARL WEBER, actor of NBC-Chi- 
\ cago, is the father of a girl, Lynn 
Scott, born June 29. 

MARJORIE DITHAN. advertising 
j copy-writer of Charles Scribner's Sons, 
! New York, and previously of MBS, 
I has joined WOR, Newark, as secretary 

to Mitchell Benson, WOR commercial 

program manager. 

junior announcer, and Frank Dunne, 

1 formerly of W.JRD, Tuscaloosa. Ala., 
have joined the announcing staff of 
WOR, Newark, for the summer. 

I FOX CASE, CBS Pacific Coast pub- 
) lie relations director, recently presided 
j over the opening session of the first an- 
nual meeting of the Institute of Pub- 
( lie Relations held at Southern Cali- 
) fornia U, Los Angeles. 

[ WENDELL NILES, Hollywood an- 

. nouncer on the CBS Al Pearce & Gang 
program, sponsored by R. J. Reynolds 
Tobacco Co. (Camel cigarettes), has 

!' been signed by Warner Bros, as nar- 
rator for a film short, "Young America 

I Flies". 

R. THOMPSON MABIE, formerly of 
KFEQ, St. Joseph, Mo., has joined 
KABR, Aberdeen, S. D., as production 

Serving Canada 

RADIO figures in Canada are 
taking an active part in the 
Dominion's war program. 
Among those on active duty 
are: Capt. C. W. Gilchrist, 
CBC regional press director, 
commanding 3d Fortress Com- 
pany RCASC; Lieut. Ham- 
ilton Z. Palmer, CBC traf- 
fic, in artillery; Capt. B. E. 
Robinson, CBC program, in 
service corps; Lieut. W. E. S. 
B r i g g s, CBC announcer, 
commanding mine svi^eeper; 
Eric McMurtrie and Phillip 
Booth, CBC operators, in air 
force and navy, respectively; 
Chaplain M. C. Davies, 
CKLW, Windsor, air force; 
Douglas Aitcheson, CKLW 
engineer, due to be called 
shortly as he holds captaincy 
in non-active militia. 

Windsor, production staff, on -Tune 29 
mari-ied Betty Sparks, of CKLW's 
Detroit office. 

Thomas Buying KGFW 

FULL ownership of KGFW, Kear- 
ney, Neb., is sought by Lloyd C. 
Thomas in an application for trans- 
fer of ownership filed with the FCC 
July 8. Mr. Thomas, onetime NBC 
executive in New York and later 
general manager and part owner of 
WROK, Roekford, 111., is now gen- 
eral manager of the Kearney sta- 
tion and owns 268 shares of its 
stock. He proposes to acquire for 
$6,500 the remaining 280 shares 
held by Kenneth Dryden, Edith Mc- 
Kean and Dora Brown. Mr. Thomas 
also is interested with the Hastings 
Tribune and others in a new local 
station authorized for that com- 
munity and is slated to become its 

BLAIR EUBANKS, sports announcer 
of WTAR, Norfolk, Va., has started 
a baseball school for mothers and chil- 
dren. Each Saturday morning mothers 
and their children are admitted to Bain 
Field, where Eubanks explains base- 
ball terminology and the Norfolk Tars 
demonstrate finer points on the dia- 

North Central Arranges 
Plan to Acquire KVOX 

OFFICERS of the North Central 
Broadcasting System, regional net- 
work of Minnesota, Wisconsin and 
Dakota stations, have completed a 
deal for the purchase of KVOX, 
Moorhead, Minn., from Robert K. 
Herbst, department store operator. 
It is understood the station, which 
operates with 250 watts on 1310 
kc, will be sold for $40,000, mostly 
cash but part to be paid for in time 
to be used by the Herbst store. Ap- 
plication will shoi-tly be filed with 
the FCC for approval of the deal. 

John W. Boler heads the North 
Central Broadcasting System, 
which on June 23 became affiliated 
with MBS [Broadcasting, July 1]. 
His backers are David C. Shepard, 
St. Paul banker, and Howard S. 
Johnson, director of the American 
Hoist & Derrick Co. 

TRUMAN BRADLEY, Hollywood an- 
nouncer, has been assigned to the NBC 
W oodhury Hollywood Playhouse series, 
sponsored by Andrew Jergens Co. 
(soap). He replaces Lew Crosby. 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 49 

Morrell to Return 

JOHN MORRELL & Co., Ottumwa, 
la. (Red Heart dog food), on Sept. 
29 will resume its Chats About 
Dogs, featuring Bob Becker, on the 
NBC-Red network for 30 weeks. 
This program, off the air for the 
summer, was formerly heard Sun- 
days 4:45-5 p. m. New time has not 
been set but day will remain the 
same. Henri, Hurst & McDonald, 
Chicago, is agency. 


Canada Suggests Policy Covering Works by 
German and Italian Composers 

AUSTRALIAN radio rights to the 
Peter B. Kyne Gappy Ricks stories 
have been sold to Maequarie Network 
in a deal by George R. Bentel, Holly- 
wood agent of the author, and Ralph 
L. Power, American representative of 
the network. Deal calls for dramatiza- 
tions of the first Gappy Ricks volume, 
with option on the entire series of 
stories. Harry W. Mitchell of Los 
Angeles is doing the radio adaptation. 

HOW FAR Canadian broadcasters 
should go in the use of German and 
Italian music, has been a question 
posed by broadcasters to the Ca- 
nadian Broadcasting Corp. In a cir- 
cular letter on the topic, H. N. 
Stovin, CBC station relations chief, 
has outlined that the CBC has for- 
mulated a definite policy insofar as 
its own stations and the CBC net- 
work are concerned. The circular 
states : 

At the outset, it should be observed that 
it is impossible to specify any inflexible 
rule to cover the entire problem. The works 
of contemporary German and Italian com- 
posers or of those whose compositions 
might be too closely associated in the mind 


Same way — when it comes to drawing a crowd in 
Roanoke and in the western portion of Virginia, WDBJ 
is the best little digger you ever saw! On account of 
we're the only station within 50 miles — the only net- 
work station in Virginia within 150 miles! So we get 
nearly 95% attention most of the time from a listening 
area that accounts for more than $400,000,000 retail 
sales per year (CBS and U. S. Statistics). Which means: 
WDBJ is a "must" to insure complete coverage in and 
around Roanoke! How'd you like for us to do a little 
digging for whatever it is you have to sell? 


5000 Watts Day 
1000 Watts Night 

930 Kc. — CBS Affiliate 

Owned and Operated by the TIMES ■ WORLD CORP. 
FREE & PETERS, INC., National Representatives 

of the listener with either the Italian or 
German nation should not be broadcast. 
Italian and German music, for the per- 
formance of which rights or royalties must 
be paid, should naturally not be used, even 
if obtainable. 

Existing censorship directives prohibit 
spoken-word broadcasts in foreign lan- 
guages. This directive is not deemed to in- 
clude the transmission of musical selec- 
tions, the text of which is in a foreign 
tongue. It would not appear good policy, 
however, to use songs in Italian or Ger- 
man, and private stations will not wish to 
broadcast songs coming in this category. 

Insofar as the general problem of Ger- 
man and Italian music is concerned, the 
CBC has attempted to keep three basic con- 
siderations in view — good taste, common 
sense and the sensitivity of one's audience. 
There might be some virtue in the prac- 
tice of discussing your problems in respect 
to this question with one or two authori- 
ties in your community. In every radio 
audience there are those whose reactions 
are unusually sensitive and it is important 
that these listeners should be considered. 
Care taken to avoid, as far as possible, 
offence to them would appear desirable. 
Some compositions, on a musical basis ad- 
missible, such as the Strauss Waltz, 'Tales 
from the Vienna Woods', do not appear 
suitable for broadcast at the present time 
because of the provocative titles involved. 

Please do not interpret this communi- 
cation as a directive but rather as a series 
of suggestions which we have found help- 
ful and hope may be of value to you. 

Australia Notifies Talent 

HOLLYWOOD talent agencies have 
been notified by L. R. MacGregor, 
member of the Australian Government 
trade commission in America, that 
visiting artists booked into Australia 
for radio, stage or screen, will not be 
permitted to take any of their earn- 
ings out of that country. Talent will be 
obliged to invest their surplus earn- 
ings in the Commonwealth. Earnings 
from these investments will eventually 
be sent them in the United States, pre- 
sumably after the war. The Australian 
Government, having voted full dista- 
torial powers to itself, now controls all 
money matters in that country. 

CBS-Brazil Series 

TO AID in cementing friendly relations 
between the United States and Brazil, 
CBS is presenting a series of four 
exchange broadcasts with Brazil dur- 
ing July, as arranged by Miss Eliza- 
beth Ann Tucker, CBS director of 
shortwave programs, and Lourival 
Fontes, Minister for Propaganda for 
Brazil. From Rio de Janeiro, June 30, 
July 7, 14 and 21, the programs fea- 
ture native Brazilian music, played by 
the Rio de Janeiro Symphony, and 
talks in English on Brazil's industries, 
customs and attractions. CBS' four 
shortwave programs, July 8, 15, 22 
and 29, include American music by 
the Columbia Broadcasting Symphony, 
with Louis Lopez Correa, CBS Portu- 
guese expert, describing American ac- 
tivities in Portuguese. 

STANDARD RADIO announces the 
following new and renewal subscrib- 
ers to its Standard Program Library 
Service: CKCK, Regina, S a s k. ; 
KRBA, Lufkin, Tex.; WGIL, Gales- 
burg, 111.; WSOO, Sault St.Marie, 
Mich.; KGHL, Billings, Mont.; 
WOKO, Albany; WABY, Albany; 
WKOK, Sunbury, Pa.; KEVR, Se- 
attle; WTMJ, Milwaukee; WMJM, 
Cordele, Ga. ; KMMJ, Grand Island, 
Neb.; W9XZR, Zenith's FM station, 
Chicago ; WCOU, Lewiston, Me. ; 
KUTA, Salt Lake City; KERN, 
Bakersfield, Cal. ; KOWH, Omaha; 
WINN, LouisvUle ; WHDL, Olean, N. 
Y. ; KWG, Stockton, Cal.; WTNJ. 
Trenton; KIRO, Seattle; WHAT, 
Jersey City. 

DECCA RECORDS Inc., has estab- 
lished its own Hollywood recording 
studios at 5505 Melrose Ave., having 
taken over the building formerly oc- 
cupied by Recordings Inc., now out of 
business. Equipment is custom built 
and Monroe Wayne, Chicago recording 
engineer of Decca is in Hollywood 
cutting a series of discs. Jack Kapp, 
New York president of the firm, also 
on the West Cost, is supervising pro- 
duction. Joe Perry continues as Holly- 
wood manager. Milton Kackmil, New 
York, secretary-treasurer of Decca, 
was in Hollywood during mid- July 
to look over the new plant and to 
confer with Kapp. 

AEROGRAM Corp., Hollywood, has 
given up its recording studios and will 
concentrate on program building only, 
according to G. Curtis Bird, manager. 
Firm will continue headquarters at 
1611 Cosmo St. 20th Century Radio 
Productions, headed by Archie Joseph- 
son, also remains at that address. 

C. P. MacGREGOR Co., Hollywood 
transcription concern, is remodeling 
its main studio and making other im- 
provements, adding new RCA equip- 
ment for orthacoustic recording and 

DIOS has been formed at 701 Seventh 
Ave., New York, with modern 
equipped studios for recording and 
program producing services, by Ed- 
ward R. Kayatt, formerly of Audio- 
Scriptions Inc., New York, and Henry 
Richman. Telephone is Lackawanna 

Full time, new fre- 
quency, 950 Kc. 


(1000 Watts) 
100 Watt rate until Sept. 1 

AGE over CKFX! Reach over 100,000 radio 
homes by long wave and many more by short 
wave ... all at current low rates until Septem- 
ber 1st. 



U. S. Representatives: 


WEED 8C Co. 

Advertising Magic 

A CHAPTER on broadcast advertising 
is included in the new volume. How to 
Apply Modern Magic in Advertising, 
by E. W. Elmore, public relations di- 
rector of George Pepperdine Founda- 
tion, Los Angeles [$1]. The radio 
section, briefly treating the general 
aspects of the field, was written by 
Howard Ray, of the Howard Ray 
Adv. Agency, Los Angeles. 

' Page 50 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

MYRON KIRK, handling new busi- 
ness for Sherman K. Ellis & Co., New 
York, for the last 14 months, is re- 
signing July 31 but has not revealed 
future plans. Mr. Kirk was formerly 
radio director of Ruthrauff & Ryan, 
New York. 

JOHN P. KANE, formerly president 
of his own agency in New York, has 
dissolved the company to join Cecil 
& Presbrey, New York, as general ex- 
ecutive and manager of the creative 

CBS Hollywood announcer-producer, 
will take a leave of absence effective 
Sept. 1 to assume charge of the radio 
department of Ruthrauif & Ryan, that 
city. He will produce the weekly CBS 
Big Town series, sponsored by Lever 
Bros., when the program is resumed 
after a summer layoff. Series features 
Edward G. Robinson and Ona Munson. 

JOSEPH T. AINLEY, radio director 
of Aubrey, Moore & Wallace, and 
prior to that radio director of Leo 
Burnett Co., Chicago agencies, has 
opened the J. T. Ainley Co., produc- 
tion firm at 360 N. Michigan Ave., 
Chicago. Charles Pennman, formerly 
production manager of the Don Lee 
Network, is associated with the new 
firm. Three network shows — Start/ of 
Mary Marlin NBC Red & Blue ; Step- 
mother, CBS ; First Nighter, which 
returns to CBS in September — are 
produced by this organization. 

GEORGE GAGE, formerly advertis- 
ing and sales promotion maj'ager of 
the Sun-Maid Raisin Growers Assn., 
is to join the San Francisco office of 
Lord & Thomas Aug. 1, heading the 
media and market research depart- 
ments. McCulloch Campbell, who now 
heads those departments, will become 
business manager and account execu- 

PAUL V. WILLIAMS, formerly of 
Sehl Adv. Agency, Chicago, has joined 
Stack-Goble Adv. Agency, Chicago, as 
sjccount executive. 

McKBE & ALBRIGHT. Philadelphia, 
has discontinued its Hollywood pro- 
duction office. 

BARNEY McDEVITT, formerly 
West Coast publicity director of Music 
Corp. of America, and Leonard K. Van- 
nerson Jr., have formed the publicity 
service of McDevitt & Vannerson at 
202 S. Hamilton Drive, Beverly Hills, 
Cal., specializing in radio. John Law- 
son and Phil Bentley are publicity 

ROBERT J. EVANS, formerly of 
Evans & Stults, New York, has joined 
C. L. Miller Co., New York advertis- 
ing agency, as art director. 

Los Angeles, has started a monthly 
house organ Repeats, which is being 
mailed to a select list. 

JEROME N. GRAY and Edmund H. 
Rogers have organized Gray & Rogers, 
Philadelphia, with offices at 12 S. 12th 

WALTER CRAIG, radio director of 
Street & Finney, New York, on July 
10 flew to Hollywood for a week's 
business trip. 

HERMAN GROTH and Lester 
Ploetz, formerly account executives of 
the John H. Dunham Co., Chicago 
agency which retired from business 
early in July, have joined Aubrey, 
Moore & Wallace, same city, in similar 

Wildrick & Miller, New York, to be- 
come general accounts director of Do- 
remus & Co., New York office. 

WEIL, New Haven, has appointed 
William C. Rambeau Co. as national 

Philip Morris on WEAF 

PHILIP MORRIS & Co., New York, 
which has planned a test campaign 
for Dunhill Major cigarettes using 
the quiz program Name Three, for- 
merly sponsored by the company on 
MBS, on July 7 started the pro- 
gram for 13 weeks on WEAF, New 
York, instead of WOR, Newai'k, as 
reported in Broadcasting, July 1. 
Bob Hawk again is m.c. of the se- 
ries, which will be heard Sundays, 
7-7:30 p. m. until Oct. 6, when Gen- 
eral Foods Corp. returns to the 
NBC-Red network with Jack Benny. 
Agency for Philip Morris is Blow 
Co., New York. 

WFBM Appoints Katz 

WFBM, Indianapolis, announces that 
by mutual agreement it has released 
Virgil Reiter & Co. from its represen- 
tative contract with WFBM effective 
July 1 to enable Mr. Reiter to return 
to Chicago from New York so that 
he may devote his entire time to rep- 
resenting in the midwest WCAU, Phil- 
adelphia ; WMCA, New York, and 
WIBX, Utica. WFBM also announces 
the appointment of the Katz Agency 
as its national representative. 

His Pal, the Lion 

WHEN the Goodman Wonder 
Shows set up in Duluth re- 
cently, WEBC through a se- 
ries of special pickups cov- 
ered virtually every conces- 
sion of the carnival. DeAlton 
Neher, staff announcer, 
gained notoriety in his own 
right at the motordrome show 
when he rode around the per- 
pendicular wall in a small car 
with a lion for a companion. 
He tried to keep talking dur- 
ing the episode, gave way to 
excited shouts in its midst, 
and finally had to content 
himself with superlatives of 
surprise and wonderment in 
the mike, eventually finishing 
the ride and signing off the 
program standing up. 

FRANK HEADLEY, president of 
Headley-Reed Co., New York, station 
representatives, on June 30 became 
the father of a six-pound baby, Frank 


EVANS FUR Co., Chicago, consistent user 
of local radio, to Schwimmer & Scott, Chi- 
cago. On July 8 started a 52-week sched- 
ule of six-weekly quarter-hour musical 
clock programs on WMAQ. Also on July 14 
started 52-week schedule of quarter-hour 
Sunday noon time programs on WMAQ fea- 
turing Norman Ross. 

ART METAL WORKS, Newark, to Cecil 
& Presbrey, New York, for Ronson Light- 
ers. No media plans yet formulated. 

MUDLAVIA SPRINGS Inc., Kramer, Ind. 
(health resort), to Goodkind, Joice & 
Morgan, Chicago. Radio will be included. 

ZY-VO Corp., Philadelphia (food), to Earle 
A. Buckley Organization, Philadelphia. 

SUPREME BAKING Co., Los Angeles 
(Town Talk bread), to Olian Adv. Co., 
St. Louis. 

GLO-CO Co., Los Angeles (cosmetics), to 
Brisacher, Davis & Staff, San Francisco. 

BOWES SEALFAST Corp., Indianapolis 
(tire repair), to C. J. Pettinger Co., In- 

SWAN-FINCH OIL Corp., New York, to 
Cecil & Presbrey, New York. 


10 YEARS" 

National Representatives 

Hofheimer's Inc., fashionable shoe chain 
company, has used WTAR on a DAILY 
SCHEDULE for 10 YEARS— graphic proof 
that WTAR consistently pays off in sales. 
This rich Tidewater Virginia market is now 
a white spot on Nation's Business Map. Pay- 
rolls are zooming and other indices sky- 
rocketing — with still another hundred mil- 
lion dollars just appropriated for even more 
naval activity and shipbuilding. It's a natu- 
ral! Cash in on Virginia's biggest, booming 
market — put WTAR on your schedules. 

^^^^^^ / ■ -r— \\«o«.»°iiii-— "^^^ 

Owned and 

C^perated by Nori 




BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 51 

FOLLOWING through on the 
"open letter" of the Advertis- 
ing Club of Baltimore, ad- 
dressed to advertising men of 
America and urging a nationwide 
campaign to bolster American con- 
fidence and morale, WBAL, Balti- 
more, sponsored the first of a series 
of patriotic ads in the July 11 Bal- 
timore News-Post. The proposed 
campaign, which was approved in 
a letter from the White House, is 
designed to emphasize the natural 
resources and productive genius of 
this country and to combat subver- 
sive activities. In being first to 
sponsor one of the ads, Harold C. 
Burke, WBAL manager, said: "Ad- 
vertising has created the American 
way of living and it is now the 
solemn duty of advertising to use 
this potent weapon for preserving 
that which it has created." 

* * * 

For Political Fans 

"WHN, New York, is sending to 
advertisers and agencies copies of 
"Your Government & Mine," book- 
let containing biographical sketches 
of the Presidents, election statistics 
and other material of especial in- 
terest during a campaign year, 
with a list of WHN's news and 
news commentary broadcasts on the 
back cover. The booklet is enclosed 
in a folder showing M-G-M's Leo, 
the Lion, writing on a blackboard, 
"Thought you'd like a copy of the 
enclosed booklet with my compli- 

Trailer Teasers 

INSTEAD of using the regular 
courtesy announcement of the ar- 
rival of Singin' Sam on WABY, 
Albany, in a series of programs for 
the local Coca Cola Bottling Co., 
the station's production department 
arranged teaser spots by using one 
chorus of a Singin' Sam number 
from a quarter-hour disc. The song 
was presented after a brief "and 
now, a transcribed radio preview". 
No further identification was given 
until conclusion of song when the 
announcer explained Sam would 
be heard regularly starting July 1. 

^ sic ^ 

Gotham Slogan 

"NEWS of the World Plus a World 
of Entertainment" is the new slo- 
gan WHN, New York, has printed 
on the car cards promoting the 
station in 1500 New York, New 
Haven & Hartford Railroad trains 
and Fifth Avenue coaches. The 
red-and-blue card shows a woman's 
hand twisting a 1010 dial on a map 
of the world. 

^ ^ ^ 

Dealers Greeted 
KYW, Philadelphia, for the open- 
ing of the new Burns & Allen se- 
ries, invited 250 dealers of G. A. 
Hormel & Co., in the Philadelphia 
area, to come to the studio to hear 
the company's new show. 

MQicltanduln^ & J^tomotion 

American Plug — For Picnic Lovers — Downtown Tent — 
Tags — Programs for Sale 

Minnesota Milk 

PUSHING the State's "Dairy 
Month" in cooperation with news- 
papers, 11 Minnesota stations car- 
ried gratis quarter-hour shows daily 
during June. Dairies, farmers and 
milkwagon drivers' unions partici- 
pated in the drive. The Milk Foun- 
dation of Minnesota featured 
Amanda Snow in a special series 
on WTCN, Minneapolis, with re- 
cordings of each day's show shipped 
to 11 other stations— KATE, Al- 
bert Lea; KDAL, Duluth; KFAM, 
St. Cloud; KGDE, Fergus Falls; 
KROC, Rochester; KVOX, Moor- 
head; KYSM, Mankato; KWNO, 
Winona; WHLB, Virginia; WLB, 
Minneapolis ; W M F G, Hibbing. 
in the Tvdn Cities, which did not 
carry the Amanda Snow broadcasts, 
present commercials lifted from 
the show. Milk drivers' unions par- 
ticipated in paying recording costs 
for the 200 discs used. The promo- 
tion was handled by McCord Co., 
Minneapolis agency, under direction 
of W. E. Thompson, executive sec- 
retary of The Milk Foundation. 

^ ^ ^ 

Picnics and Markets 

TYING in with the sponsor's sum- 
mer sandwich campaign, all Taystee 
Bread commercials are localized by 
plugging specific picnic spots and 
local events of interest in individual 
markets, according to a new sum- 
mer policy announced by Campbell- 
Mithun Agency, Minneapolis, which 
handles the Taystee Bread account. 
Information is gathered in coopera- 
tion with the chambers of com- 
merce and tourist bureaus of 25 
diff'erent cities where the product 
is advertised. 

❖ ^ 

Esse Reports 
WHILE Standard Oil Co. execu- 
tives recently conventioned at Ocean 
Forest Hotel in South Carolina, 
WIS, Columbia, kept them posted 
on the latest domestic and foreign 
■ news by wiring them daily the 6:30 
p.m. Esse Reporter newscast. The 
news was posted in the hotel lobby 
on a large bulletin board supplied 
by the station. 

Youngstown Tags 
STAFF members of WKBN, 
Youngstown, 0., are sporting nov- 
elty promotion license plates on 
their autos. Closely resembling ordi- 
nary license tags, the plates have 
a white background and black let- 
ters — "WKBN" in large letters 
across the plates, with "CBS" and 
"570 kc." vertically at either end. 



kwrnkHiT-mi^ sp 

DURING the Red Cross fund drive 
for refugees, WCKY, Cincinnati, 
set up this Red Cross tent in down- 
town Fountain Square and offered 
its service to the campaign com- 
mittee. By City Council permission 
the tent was erected and WCKY's 
publicity department devised a 
blow-up display of war refugee pic- 
tures. Cincinnati Boy Scouts co- 
operated in erecting the tent and 
manning the contributions booth, 
where a Red Cross worker was on 
duty daily. From the tent WCKY 
originated 15 quarter-hour daily 
programs, with speakers including 
civic officials and business and pro- 
fessional leaders. Carrying the pa- 
triotic theme farther, WCKY is dis- 
tributing 100,000 American Flag 
lapel buttons, sent free to listeners 
upon request; opens, closes and 
intersperses its broadcast day with 
patriotic music, and displays flags 
in every office and studio. 

Oklahoma Light 

CARRYING out the station's red- 
and-white color scheme, KOMA, 
Oklahoma City, has started dis- 
tributing book matches to listeners 
and studio visitors. 


CALL LETTERS of WHEC, Rochester, displayed on the rightfield fence 
at Red Wing stadium, serve as a supplemental scoreboard. On question- 
able plays the official scorer turns on the H for hit and the E for error, 
the letters being outlined with brilliant neon lighting. 

WLOL. Minneapolis — Four-page file- 
size folder, WLOL News, featuring 
stories and photos of executives, staff 
and equipment of the new station. 

KMOX. St. Louis — Mail-folder re- 
print of article in Missouri Crrocer 
outlining KMOX's cooperation with 
the St. Louis delegation to the annual 
National Retail Grocers' Assn. in New 

KDRO. Sedalia, Mo. — 10-page pictor- 
ial brochure incorporating coverage 
and market data with plant and stu- 
dio description. 

WLS, Chicago — File-size folder 
with insert describing pulling power 
of summer advertising titled, "Like 
the Old Swimming Hole — WLS, Too, 
Is a Summertime Success !" 

KDKA. Pittsburgh — Folder "One 
Time Offer," showing coverage. 

WENS, Columbus, O. — Plastic-bound 
brochure reprinting letters from local 
stores giving results of individual 
listening surveys conducted among 
their customers by each firm. 

KFBI, Wichita, Kan. — .Tumbo pic- 
torial folder promoting Dinner Bell 
Time feature. 

NAB — NAB Bureau of Advertising 
brochure covering the light and power 

Sure of His Pay 

NOVEL contract is that of 
Chesebrough Mfg. Co., New 
York (vaseline products), 
with Jean Hersholt for con- 
tinuance of his weekly dra- 
matic program, Dr. Christian, 
on 61 CBS stations. Wed., 
8:30-8:55 p. m. (EDST), 
with repeat, 7:30-7:55 p. m. 
(PST). Contract, it is report- 
ed, protects the actor against 
any eventuality that may 
cause suspension of the spon- 
sorship. In event the program 
is dropped for any reason, in- 
cluding war, the sponsor is 
contractually obligated to pay 
Hersholt $10,000 for every 13 
weeks period the show is not 
broadcast, through to expira- 
tion date in January, 1942, 
it is said. Agency is McCann- 
Erickson, New York. 

Plugs for Programs 

WTAG, Worcester, Mass., on July 
6 started a 10-week direct-mail 
campaign covering individual 
WTAG programs. Each week a 
printed sheet describes an available 
program and quotes rates. A file 
folder carrying out the theme is 


Adult-Level Queries Used by 

hart, Ind. (Alka-Seltzer), is broad- 
casting Quiz Kids over NBC-Red 
as summer substitute for Alec Tem- 
pleton show. New program which 
originates in Chicago is heard at 
new time Friday nights, 9:30-10 
p.m. (CDST). 

Every week five school children 
under 16 with high IQ's are quizzed 
by Joe Kelly, who also doubles as 
announcer for Alka-Seltzer's Na- 
tional Barn Dance. Questions are 
submitted by listeners. Zenith Uni- 
versal portable radio sets are 
awarded each listener whose ques- 
tion is used. Questions are on av- 
erage adult level. Three winning 
youngsters each receive $100 U. S. 
Savings Bond. Other two contest- 
ants receive consolation prizes of 
$50 bonds. Three top juveniles con- 
tinue on subsequent programs and 
are eliminated from further shows 
only if they're not among three 
winners. It is planned to give 
youngster who "stays on" the most 
weeks a grand prize. A prominent 
educator discusses his or her ex- 
periences with participating chil- 
dren on each program. 

Sidney L. James, contributing 
editor of Time Magazine, and edi- 
torial assistant on Life, edits the 
questions. Fort Pearson, Chicago 
NBC announcer, handles commer- 
cials, while Edward Simmons, of 
Wade Adv. Agency, Chicago agen- 
cy handling the account, produces 
the show. Kiddies Quiz, was con- 
cocted by Louis G. Cowan Co., Chi- 
cago program producing firm, and 
was sold by James Parks, radio di- 
rector of General Amusement Corp., 

More than 8000 questions were 
received following the first broad- 
cast. The program is an outgrowth 
of an idea by Louis G. Cowan, head 
of a Chicago public relations firm 
bearing the same name and co- 
owner of the Mu$ico program. 

Page 52 • July 15, 1940 

BROADCASTING • Broadcast Advertising 




Terry Carpenter 


• The same homespun philosophy of friendJi- 
ness and the same sincere desire to serve that 
have carried Terry Carpenter to a seat in the 
United States Congress have aided him in 
building up in Denver one of the world's larg- 
est retail gasoline service stations. 

he puts his stamp opposite KLZ 

• As a former Congressman and cur- 
rently Democratic candidate for Gov- 
ernor of his home state of Nebraska, 
Terry Carpenter knows his way around 
in winning friends and influencing peo- 
ple. It was only natural that when he 
came to Colorado with Terry's Gasoline 
and Motor Oil, he turned the job of 

vote-getting over to KLZ. KLZ showed 
him the way to build up more than a 
2,000,000-gallon volume the first year 
. . . the way to make an off-the-beaten- 
path service station one of the world's 
largest retail gasoline outlets . . . the way 
to make a lasting impression on Colo- 
rado, Wyoming and western Nebraska. 


the field of all American advertisers 
in a breakdown, "Expenditures of 
National Advertisers in Newspa- 
pers, Magazines, Farm Papers and 
Chain Radio in 1939", issued by the 
Bureau of Advertising, American 
Newspaper Publishers Assn. Proc- 
ter & Gamble Co., R. J. Reynolds 
Tobacco Co., Liggett & Myers To- 
bacco Co. and General Foods Corp., 
in that order, comprise the re- 
mainder of the first five advertisers, 
ranked by combined expenditures in 
the four media. 

The 114-page volume includes a 
list of the expenditures in each me- 
dium of 1,065 advertisers for 2,851 
products, arranged alphabetically 
by companies, and tables of the 
100 leading advertisers in each 
medium. Figures were compiled by 
Media Records, using its own lin- 
age reports as a basis for news- 
paper expenditures and basing ex- 
penditures in the other media on 
repoi'ts of Publishers' Informa- 
tion Bureau. Study lists all ad- 
vertisers spending $25,000 or more 
in any medium. Aggregate total in 
all four media of the 1,065 adver- 
tisers was $345,628,598, of which 
$81,759,977 went for network radio, 
$131,768,171 for newspapers, $121,- 
526,350 for magazines and $10,- 
574,100 for farm journals. 

After the five already listed, the 
next 20 leaders, in order, are : Lever 
Bros. Co., Chrysler Corp., Colgate- 
Palmolive-Peet Co., Sterling Prod- 
ucts, Ford Motor Co., Standard 
Brands, American Tobacco Co., 
Campbell Soup Co., Kellogg Co., 

^Super-Emotion^ Swings Commercials 
Draw Fire in Women^s Program Survey 

RADIO SURVEY Associates, an 
independent group interested in 
the betterment of radio programs, 
with headquarters in New York, 
on July 10 held a meeting at Deer- 
ing, N. H., to announce and dis- 
cuss the recent survey on radio 
conducted by the group among New 
Hampshire clubwomen. The meet- 
ing was arranged by Mrs. Joseph 
E. Goodbar, director, Mrs. Clark 
Williams, associate director, and 
Mrs. Henry H. Meyer, secretary. 

Stating that such independent 
radio surveys help keep broadcast- 
ers informed on public attitude to- 
wards programs. Dr. Joseph E. 
Goodbar, New York attorney, gave 
a summation of the New Hamp- 
shire survey, which received a 70% 
return. First choice of all programs 
as well as of musical programs 
went to symphony and opera broad- 
casts, the most prominent being 
the Ford Sunday Evening Hour 

General Mills, Bristol-Myers Co., 
Schenley Distillers Corp., National 
Distillers Products Corp., Ameri- 
can Home Products Co., National 
Dairy Products Corp., General 
Electric Co., Brown & Williamson 
Tobacco Corp., Coca-Cola Co., H. J. 
Heinz Co., Seagram-Distillers Corp. 
With the exception of the liquor 
concerns whose advertising is not 
accepted by the networks, nearly all 
of these advertisers are also among 
the leading users of chain radio. 

(CBS) and the Metropolitan Opera 
programs (NBC). 

Most popular in the education 
and public affairs classification 
were Lowell Thomas (NBC) ; In- 
formation Please (NBC) ; various 
quiz programs and the Chicago 
Round Table (NBC). Cited as best 
religious programs heard recently 
were those of Dr. Lorimer of 
Franklin Street Church, Manches- 
ter, Vt., and Di-. Harry Emerson 
Fosdick of Riverside Church, New 
York. Leaders in the entertainment 
field were Jack Benny, Charlie 
McCarthy, Julia Sanderson & 
Frank Crumit, all on NBC. Two- 
thirds of the votes for best farm- 
home type program went to NBC's 
Farm & Home Hour. 

Most Convenient Time 

Asked "What hours are most 
convenient for listening to the ra- 
dio, 50% selected the evening from 
6 p.m. on; 18% said early morning, 
7-10; and the smallest percentage 
voted for late morning, from 9 to 

Favorite children's programs 
were Ireene Wicker's Stories for 
Children (NBC) and the Sunday 
Children's Hour (NBC). Accord- 
ing to Dr. Goodbar, "it is signifi- 
cant to note that the only adven- 
ture programs receiving votes were 
Lone Ranger (NBC) and Orphan 
Annie (MBS) , which indicates that 
parents are generally not in favor 
of adventure programs for their 

children, and those who do favor 
them prefer adventures that create 
admiration for personal courage 
and self-reliance, without too 
heavy a portion of horror and shiv- 
ering fear." 

In making suggestions to im- 
prove radio, the New England 
women demanded "less time devot- 
ed to advertising, less intrusion of 
advertising material within the 
body of a program, and less adver- 
tising of products of questionable 
value." They suggested more use of 
radio in schools, more spelling bees, 
concert music, and more historical 
plays and stories, also proposing 
less jazz and swing and fewer su- 
per-emotional programs. 

At the luncheon meeting Mrs. 
Goodbar and Mrs. Williams gave 
short greeting talks and other 
speakers were Miss Harriet Sei- 
bert, director of religious educa- 
tion at New York's Christ Church, 
and Miss Marion Dickerman of the 
Dalton School, New York. 

The importance of expression of 
public opinion on radio matters 
was emphasized by James Lawr- 
ence Fly, FCC chairman, at the 
Dallas luncheon April 18, arranged 
by Miss Madeline McBurnett, 
chairman for Texas of the Radio 
Survey Associates [Broadcasting, 
May 1]. 

WJAG, Norfolk, Neb., July 4 helped 
rescue three bridge workers buried by 
tons of earth in a landslide five miles 
away. A phone call from a neighboring 
farmer to the station resulted in an 
appeal being broadcast which led to 
immediate rescue by other neighbors 
who hurried to the scene. Nebraska 
Highway patrolmen also got their 
word via WJAG. 




at $50 PER HOUR 

Evenings — Less Earned Discounts 

• Penetration . . . coverage from 
within the rich Colorado Springs 
and Southern Colorado market ... is 
now available to CBS advertisers 
using the Mountain Group at the 

unprecedented low cost of $50 per 
evening hour less discounts earned. 
Daytime rates are even lower! For 
details of this amazing buy, ask 
CBS or The Katz Agency, Inc. 


CBS Station for Southern Colorado 

The Oklahoma Publishing Co. * The Oklahoman and Times 
The Farmer-Stockman * WKY, Oklahoma City ♦ KLZ, Denver 

(Affiliated Management) REPRESENTED BY The Katz AGENCY, iNC I 

Page 54 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

k , 



I. I!» 



NEW form of weekly radio listing 
has been adopted by the Washing- 
ton Sunday Star. Occupying two 
full pages, including advertising, 
the sheet folds into a 16-page book- 
let. Simple folding and cutting in- 
structions are provided. Charging 
premium rates, the Staj- easily sold 
out available space. Designer of 
the listing was Gene Flynn, of 
Lewis Agency, Washington. It is 
available to one newspaper in any 
community, the charge being based 
on linage. 

Weather Chat 

reporter for KSFO, San 
Francisco, and Tom Read, of 
the U. S. Weather Bureau, 
have known each other for 20 
years. They served in the 
same outfit in the World War. 
Now, after two decades, they 
talk over the telephone each 
morning before Adams goes 
on the air — about, of all 
things, the weather. 

Nitrate Campaign 

Corp., New York, again this year is 
planning a series of weekly half- 
hour transcribed programs featur- 
ing Uncle Natchel to start late this 
fall on about 15 or 20 Southern sta- 
tions. Transcribed by Transameri- 
can Broadcasting & Television 
Corp., the programs include songs 
by Uncle Natchel and dramatiza- 
tions of Southern historical events. 
No further details on the campaign 
for natural Chilean nitrate have 
been decided, according to O'Dea, 
Sheldon & Canaday, New York, the 

Fair Honors Wallace 

TOM WALLACE, executive vice- 
president of the Russell M. Seeds Co., 
Chicago agency, known as Uncle Wal- 
ter on the NBC-Red Uncle Walter's 
Doghouse program sponsored by 
Brown & Williamson for Sir Walter 
Raleigh Smoking Tobacco, on July 7 
was honored when the New York 
World's Fair named the day after his 
program. He appeared at special cere- 
monies at the Fair. 


PRACTICAL radio speakers will 
spotlight the annual Radio Work- 
shop conducted by the Radio Coun- 
cil of the Chicago Board of Educa- 
tion in cooperation with the Chi- 
cago Teachers College which opened 
on July 1 and will continue for six 
weeks until Aug. 9. Guest speakers 
include representatives from sta- 
tions, agencies specializing in radio, 
heads of radio departments of uni- 
versities and writers for radio pub- 
lications. Regular classroom courses 
are conducted by members of the 
Radio Council, headed by Harold 
W. Kent. They include work on sur- 
veys, production, continuity writing 
and speech before a microphone. 

Guest speakers from the radio 
field include: Ken Robinson, con- 
tinuity editor of NBC, Chicago; 
Judith Waller, educational director 
of NBC, Chicago; Al Hollender, 
publicity director of WJJD; Myrtle 
Stahl, educational director of 
WGN; Arnold Hartley, program di- 
rector of WGES; Wynn Wright, 
producer of NBC, Chicago; Lavinia 
Schwartz, educational director of 
CBS, Chicago; Malcom Clair, story 
teller of WENR; Jack O'Dell, 
newscaster of WCFL; Harriett 
Hester, educational director of 
WLS; Margaret Wiley, timebuyer 
of J. Walter Thompson, Chicago 
office; I. Keith Tyler, director of 
broadcasting, Ohio State U ; Sher- 
man Dryer, radio director of Chi- 
cago U; Donna Reade, radio ac- 
tress; Allen Miller, director of the 
UBC (University Broadcasting 
Council) ; Don Foster, radio editor 
of the Chicago Daily Times; Ed- 
ward Codel, Midwest manager of 
Broadcasting: James Hanlon, edu- 
cational editor of Radio Guide; 
George Jennings, radio council of 
Chicago Public Schools; Harold W. 
Kent, director of the Radio Coun- 

A talk on FM is scheduled for 
Aug. 1 but as yet no speaker has 
been selected. 

Courses and talks are held at the 
Radio Council headquarters, 228 N. 
La Salle St., Chicago, and are open 
to teachers of public and high 
schools and universities throughout 
the United States. 

Contempt Plea Denied 

LOS ANGELES District Court of 
Appeal refused without comment in 
early July a petition filed by David 
E. Hume, Eagle Pass, Tex., attorney, 
and Phillip Tapper, publisher, to set 
aside contempt charge sentences im- 
posed upon them in Superior Court. 
They had sought, to carry into Federal 
Court a suit against the California 
State Attorney General to prevent his 
interferring with broadcasting of rac- 
ing news over XELO, Tia Juana, Mex. 
[Broadcasting, July 1]. Hume and 
Tapper claimed they "could not get 
a fair hearing in the Superior Courts 
of California". Superior Judge Emmet 
H. Wilson, of Los Angeles, had fined 
Hume $1,000 and Tapper $500 for 
contempt. Hume appeared in the Los 
Angeles court as counsel for Piedras 
Negras Broadcasting Co., operating 
XELO. Tapper is said to be associate 
publisher of a "scratch sheet", which 
has a tie-up with XELO in the broad- 
casting of racing news. 

Iftc/'e than 1500 


• One straight year of 
Hot Dates in History 
over WMC— 154 sep- 
arate quarter-hour 
broadcasts, Mon- 
days, Wednesdays 
and Fridays. 


ITS 5th consecutive 

year'on wmg 


• Three solid years of 
Linda's First Love 
over WMC— 780 sep- 
arate quarter-hour 
broadcasts, Mondays 
through Fridays. 


Two consecutive 
years of the Editor's 
Daughter over WMC 
— 520 separate quar- 
ter-hour broadcasts, 
Mondays through 

An amaiing record of consistent results 
has been rolled up by the Kroger Grocery 
& Baking Company, through the Ralph 
H. Jones Adv. Agency, over WMC. 
Since 1935, more than 1500 national spot 
progranrw have been broadcast to WMC'i 
399,540 radio homes, telling the merits of 
Kroger's Hot Dated Coffee and Kroger's 
Clock Bread (since 1938). 
The results speak for themselves in the 
continuation of this vast schedule for 1940. 

The above programs are in addi- 
tion to "The House of a Thousand 
Eyes" and "The Wise Crackers," 
two separate Kroger programs run 
over WMC during 1935-36. 

5,000 WATTS DAY 




Owned and operated by 


"The South' s Greatest Newspaper" 
National Representative: THE BRANHAM CO. 



yy^JjQ (ALONE!) 

)t>t IOWA plus/ 


BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 55 

There is a Market 
Where the State's 
Largest Industry 
Will be Expanded 

Ifs Served By 



Free & Peters, Inc. 

KSTP, St. Paul, on July 1 enter- 
tained local merchandisers at a smor- 
gasbord dinner in the Minneapolis stu- 
dios, marking the initial Burns & 
Allen broadcast for their new sponsor, 
George A. Hormel & Co., Austin, 
Minn. (Spam). The network program 
was preceded by a three-minute local 
buildup welcoming the comedy team 
to KSTP and NBC-Red and congratu- 
lating the Minnesota industry for 
sponsoring the well-known team. 

KMPC, Beverly Hills, Cal., following 
a custom established several years ago, 
is broadcasting the twice-weekly 1940 
series of Hollywood Bowl morning re- 
hearsal concerts, Howard Rhines, sta- 
tion announcer, presents notes on the 
programs to be heard during the sea- 
son. Series of 17 broadcasts continues 
through Aug. 29. 


DO WG**^ 

they didn't 

" , „ut purchasing P"" J „,„y 

buying aWU.y.^^\^^„. Home ".^^ .f all«e Tradrng^ f .^prised 
1 mo 918 buyers, tU« „ay be ^ ^ 

^' i„ Kenlueky'- • • ' ,v,e only ®- 

purchase "> wy WAVE, the ^„ 

this large group 

dope, today. 

..^c ♦ ♦ ♦ 940 K.C- ♦ ♦ ,NC. 

WITH the presentation July 9 of 
San Juan City, by Miranda Azin, on 
KGVO, Missoula, Mont., the Script 
Library, division of Radio Events, 
New York, celebrated the 200,000th 
broadcast of its scripts. First broad- 
cast of a script represented by the 
Library was made June 22, 1932, on 
the Yankee Network, with the presen- 
tation of the Nocturne series by 
Georgia Backus, who had just resigned 
as dramatic director of CBS. At pres- 
ent 123 authors are represented by the 
Library, with royalty fees ranging 
from $500 paid for a Lord Dunsany 
original to the $1 paid by stations for 
six Crime Quiz spots per week. 

WOV, New York, has arranged with 
Dr. Frank Kingdon, director of the 
Citizenship Educational Service, to 
present a series of weekly programs 
to "vitalize the ideals of American de- 
mocracy". The broadcasts are con- 
ducted in English, after which WOV's 
foreign language department translates 
the scripts into Italian for repeat pro- 

TIME sales of WQXR, New York, 
during the first six months of 1940 
were 44% above the preceding six 
months, July to December 1939, ac- 
cording to Elliott M. Sanger, general 
managei-. The first half of 1940 pro- 
duced an increase of 114% in sales 
over the corresponding period last 

HAL BURDICK, author of two NBC 
network features, Night Editor and 
Br. Kate, will produce and direct the 
Bohemian Club's famous "Low Jinks" 
a comedy production, which will be 
presented July 27 at Bohemian Grove, 
75 miles north of San Francisco. Cam- 
eron Prud-homme of the KPO-KGO 
production staff, will play the leading 
role in a more serious production to 
be presented at Bohemian Grove Aug- 
ust 3. Charles Runyan, KPO-KGO or- 
ganist, has written the music for a 
Family Club "Flight" which will be 
staged soon at the club's "Farm" on 
the San Francisco peninsula. 

LAWRENCE WITTE of the radio 
publicity department of N. W. Ayer 
& Son. New York, and author of the 
syndicated co]un;n "Static", on July 4 
started a weekly quarter-hour Radio 
Spotlight program on WBNX, New 
York, during which he gives news of 
radio personalities and programs. Mr. 
Witte formerly conducted programs 
on KYW, Philadelphia, WDEL. Wil- 
mington, and the former WPG, Atlan- 
tic City. 

NEW RECORD in remote broadcasts 
for WOR, Newark, was set June 28 
when the station rolled up a total of 
22 under the direction of James Mac- 
Kenzie-Reid, field supervisor of the 
WOR engineering department. Fifteen 
engineers traveled over 750 miles in 
New York and New Jersey, using over 
30 field amplifier sets to cover every- 
thing from a horse race to a dance 
orchestra, including baseball in Brook- 
lyn and the dedication of a new sec- 
tion of New York's Belt Parkway. 

WTRY, Troy, N. Y., increasing its 
service to farm area listeners, recently 
added two weekly quarter-hour appear- 
ances by County Agents Herbert 
Davis and Clarence Johnson to its ag- 
ricultural program schedule. Elton J. 
Hanks, of the Rensselaer County Bu- 
reau, also conducts a weekly farm se- 
ries, supplementing the station's daily 
farm programs, which included region- 
al market reports and other features. 

WKY, Oklahoma City, originating 
Southwestern Serenade, for NBC-Red 
since October, 1939, has expanded the 
feature to a half-hour and shifted it 
from Thursdays to Sundays, 12-12:30 
p.m. (CST). The program, featuring 
Lee Norton as Pancho and his Cabal- 
leros, has been one of two weekly net- 
work programs regularly originating 
at WKY. 

AS JOHN MacKNIGHT, announcer 
of WDGY, Minneapolis, began reading 
a storm insurance announcement at 
12 :27 p.m. on a recent day, a bolt of 
lightning struck the transmitter tower 
and put the station off the air a half- 
hour. The tower was insured. 

EATING CROW was Nick Stemm- 
ler, veteran sportscaster of WSYR, 
Syracuse, N. Y., as he handed the 
Nick Stemmler Cup to co-captains 
Howard Warner and Al DiStaolia, 
of Christian Brothers Academy in 
Syracuse. Their team won perma- 
nent possession of the coveted City 
High School League trophy and 
their third and final leg by beating 
out Nick's own alma mater, North 
High. The presentation was made 
at Municipal Stadium field just be- 
fore a double-header of the Syra- 
cuse Chiefs, of the International 

Flubs to Aid Red Cross 

KLZ, Denver, and its em- 
ployes donated $172.10 to the 
Red Cross recently on the 
weekly Boners' Court of the 
station. For several years 
KLZ announcers and program 
personalities have met weekly 
on the air to be tried for mis- 
takes they have made. If 
judged guilty, they pay five- 
cent fines. Since the program 
started $46.30 has been col- 
lected. This amount, along 
with $24 from KLZ employes, 
$100 from the station man- 
agement, and $1.80 levied in 
fines on "Red Cross Night", 
made up the contribution. On 
"Red Cross Night" each an- 
nouncer paid a double fine, 
whether found guilty or in- 

WPBN, Philadelphia, recently took a 
10-year lease on the 21st and 22d 
floors at 1528 Walnut St., where it 
will construct new ofiices and studio 
facilities. Although no architect has 
been selected, the plan calls for all 
business offices on the 21st floor, con- 
necting with a private staircase to the 
22nd floor, which will contain the 
main lobby, studios, audition rooms 
and executive offices, air-conditioned 
throughout. Entirely new equipment, 
probably RCA, will be installed in the 
new quarters, according to George 
Simon, WPEN general manager. The 
transmitter will remain at its present 
site at 72d and Race Sts. Provisions 
are to be made in the new setup 
for both FM and television. 

KCMO, Kansas City, recently in- 
creased the time of eight daily news- 
casts from five to 10 minutes to give 
additional coverage. With 17 hourly 
newscasts daily, KCMO is devoting a 
total of 4 hours 20 minutes of its 18- 
hour schedule to news. 

WLAC, Nashville, on July 6 started 
originating its Old Dirt Dohher fea- 
ture as a weekly CBS coast-to-coast 
transmission. The network pickup re- 
sulted after a census by the station 
indicated regular listeners of the pro- 
gram in more than 162 towns in Ten- 
nessee, Kentucky and Alabama. 

IN AN exhibit of 50 radio advertisers, 
under auspices of the Tacoma Adver- 
tising & Sales Club, the Weisfield & 
Goldberg spot announcement campaign 
on KVI, Tacoma, won first place for 
the best campaign of spot announce- 
ments by a retail advertiser. Brown & 
Haley, candy manufacturers, won first 
place for the best campaign of spot an- 
nouncements by a general advertiser. 

Page 56 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

WHEN American Airlines recently in- 
augurated regular airline service to 
the city, the local Kiester Chevrolet 
Co. bought all available station breaks 
on WBLK, Clarksburg, W. Va., to 
congratulate the airline and chamber 
of commerce. WBLK carried the in- 
augural ceremonies from Harrison 
County Airport, feeding the program 
to the West Virginia Network sta- 
tions. Odes Robinson, chief engineer, 
and Richard Helms supervised the 
pickup, with Don McWhorter, pro- 
gram director, and Charlie Snowden 
at the microphone. G. C. Blackwell 
WBLK manasing director, and other 
staff members attended the inaugural 

AS A PRELUDE to the All-Star 
baseball game in St. Louis July 9, ra- 
dio, press and major league managers 
were guests at a stag party given by 
Charlie Grimm, sportscaster of 
WBBM, Chicago, on his Char-Li-Gene 
farm near Robertsville, Mo. 

KGVO, Missoula, Mont., has started a 
new series of Greater Missoula pro- 
grams preaching the benefits of living 
within the corporate limits of the city. 
The feature is designed to bring into 
the city some 5,000 residents now liv- 
ing just outside the city limits. 

WLW, Cincinnati, on July 20 will 
open a craft shop in the Crosley Bldg. 
at the New York World's Fair where 
the handiwork of shut-in members of 
the WLW Mailhag Cluh will be sold 
throughout the summer. The entire sale 
j price for each article will be forwarded 
I to its maker, with WLW paying sal- 
aries of attendants and other expenses 
of the project. Inauguration of the 
new service will be marked by a special 
direct-wire pickup from the World's 
Fair studios of WLW on July 20, con- 
ducted by Minabelle Abbott, post- 
I mistress of the organization. Joseph 
Ries, supervisor of the Crosley Bldg., 
will be in charge of the shop. 

FTC Complaints 

I IN A COMPLAINT announced 
! July 12 by the Federal Trade Com- 
t mission, Zenith Radio Corp., Chi- 
i cago, was charged with misleading 
representations in advertising Zen- 
I ith radio receivers. The FTC also 
has issued orders to discontinue al- 
leged false advertising claims by 
May's Cut Rate Drug Co., Clarks- 
burg and Charleston, W. Va., and 
Pittsburgh Cut Rate Drug Co., 
McKeesport, Pa., for certain Mayco 
proprietary products; Murine Co., 
Chicago, for Murine eye prepara- 
tion; Monticello Drug Co., Jack- 
sonville, Fla., 666 cold and fever 
treatment; Mayos Products Co., 
Chicago, Mayos proprietary; Johns- 
Manville Corp. and Johns-Manville 
Sales Corp., New York, Rock Cork. 
On July 6 the FTC announced a 
stipulation entered into by Colgate- 
! Palmolive-Peet Co., Jersey City, to 
cease certain representations in the 
sale of soap products. 

RIDING was one of the sports at 
an outing staged by Phil Evans, 
director of the farm service of 
KMBC, Kansas City, at his farm, 
with 75 KMBC employes attending. 
Sam Bennett (foreground), sales di- 
rector, demonstrated his riding skill 
to Karl Koerper, vice-president and 
managing director, digging in his 
Texas boots to stage a fast takeoff. 
The takeoff was sudden, and so was 
the unexpected stop, after which 
the two executives switched to less 
violent pastimes. 

More Cole 

FOLKS down around Char- 
lotte, N. C, like Grady Cole 
so well for his work as CBS 
regional farm editor at WBT 
they name their babies after 
him. Recently he received a 
note — the 65th of similar na- 
ture — from a listener advis- 
ing of the christening of 

Grady Cole . The note, in 

part, declared: "We have just 
named our new baby boy 
Grady Cole in your hon- 
or. Please play 'Careless 
Love' on your Alarm Clock 
program over WBT tomorrow 

WJJD Changes Home 

RALPH L. ATLASS, president of 
WJJD, has announced that the Chi- 
cago station will move about Oct. 1 
from its present site at 201 N. 
Wells St., to the Carbide & Carbon 
Bldg., 230 N. Michigan Ave. Plans 
call for more than 7,000 square feet 
of studio and office space with wood- 
panelled executive offices and a blue- 
and-gray color scheme. Johns-Man- 
ville is designing and constructing 
floating studios with specially 
equipped recording devices, the 
latest in high-fidelity engineering 
equipment and mechanical ventila- 
tion. Four studios will be built. An- 
nouncers and musicians will have 
special lounges. Sales offices of 
WIND, Gary, Ind., in which Mr. 
Atlass has an ownership interest, 
will be located in the new quarters. 

Soap ? 



. / . Central Ohio's 
Only CBS Outlet 

Worth the Effort 

TO RAISE money for the 
Finnish Relief Fund and the 
Red Cross, WSCS, Charles- 
ton, S. C, recently staged a 
40-mile race between Dr. 
Arne L. Souminen, Finnish 
physician who operates a 
health camp in Summerville, 
S. C, and an 11-year-old race 
horse. Dr. Souminen held his 
own during the first part of 
the run from Summerville, 
but when he reached the track 
at Charleston the cinders 
were too much for his tired 
swollen feet, and he had to 
give up. Even though the 
horse won. Dr. Souminen felt 
the race was worth the effort 
in view of the charity re- 


CBS Golf Tournament 

FRANK KIZIS, secretary to Wil- 
liam S. Paley, CBS president, was 
low net winner with a score of 9.5- 
23-72 for the first 18 holes in the an- 
nual CBS golf tournament, held re- 
cently at the Engineer's Golf Club, 
Roslyn, N. Y. Kizis gained second 
leg on the trophy donated by Larry 
W. Lowman, CBS vice-president. 
Andre Baruch, CBS announcer, was 
low gross with a score of 84, while 
Al Rinker, program producer, won the 
kicker's handicap with a 76. Dell Pet- 
ers of Columbia Artists' Bureau was 
low net for the second 18 holes with 
a 72, and A. B. Chamberlain, chief 
engineer, won a special driving prize. 
Jim Middlebrooks, engineer, won the 
booby prize with a 149. 



Only 2 of 147 trading areas show 
a higher percentage above normal 
business activity than Jackson — 
Where's Business, June, 1940. 

Jackson continues to be one of the 
Sales High Spots of the country — 
Forbes Mogazine, June 15, 1940. 

Invest your advertising dollars 
with WJDX, dominant radio station 
in the growing Mississippi market. 

Oiwirted and O/erafed By .-i" -vV -- 





AL * 

-Jin PlOM 

for Ten Years 

BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 57 

Grocers, Druggists Prefer Radio 

(Continued from page 22) 

Mrs. Farreirs 


OLDEST, most successful 
Participating program for 
Women RETURISS to 

WFBM Indianapolis 

Proof of results — bales of it — 
is the best proof of Rose Lee 
Farrell's influence on Hoosier 
buying habits. A half-hour par- 
ticipating program, every morn- 
ing from Monday through Fri- 
day, offers as many as 30 five- 
minute participations weekly to 
an advertiser, or as ievf as 2 
weekly, with Indianapolis' best- 
known home adviser telling 
about your product. Write or 
wire for information about avail- 




McGee & Molly (Johnson's Wax), 
51.6%; Fred Allen (Ipana, Sal 
Hepatica), 48.4%; Pot o' Gold 
(Tums), Prof. Quiz (Teel), Kay 
Kyser (Lucky Strikes), 45.2%; 
Burns & Allen (Hinds Honey & Al- 
mond Cream), 41.9%. 

Indicated was a tendency for all 
who listened regularly to any pro- 
gram also to listen to a number of 
programs. The largest number of 
programs was checked by druggists 
operating stores of medium size 
and income. Many operating very 
large or very small stores were un- 
able to name any program as lis- 
tened to consistently. 

Among the 70 grocers inter- 
viewed, 51% had radio sets in their 
stores, but only 11% used them de- 
liberately to bring in programs ad- 
vertising products sold in the store, 
the survey indicated. Ratings of 
types of programs for advertising 
products to be purchased by men 
and by women followed the same 
pattern as ratings made by the 
druggists. Sports programs were 
rated as most appealing to men, 
with 46% ; comedians, 41.3% ; news, 
39.7%; quiz programs, 27% ; popu- 
lar orchestras, 25.2%. Daytime se- 
rials led in appeal for women, with 
51.6%), followed by evening dra- 
matic shows, 33.8% ; popular or- 
chestras, 32.1%; quiz programs, 

The grocers, in checking pro- 
grams they listened to regularly, 
rated comedians at the top of the 
list: Jack Benny's Jello program 
was listed as heard regularly by 
61.5% ; Chase & Sanborn Hour, 
60%; Kraft Music Hall, 56.6%; 
We, the People, 45% ; Kate Smith 
Hour, 40%. The next five programs, 
all named by from 22 to 28% of 
those replying, included Wheaties 
baseball broadcasts and four eve- 
ning dramatic programs — Campbell 
Playhouse, One Man's Family, Lux 
Radio Theatre and Big Town. 

Products and Media 

Both druggists and grocers were 
asked two questions concerning the 
relative effectiveness of various 
media for national brand advertis- 
ing. First, they were asked what 
medium they considered most effec- 
tive in helping sell certain specific 
products — cosmetics and shorten- 
ing, where the selection would be 
made entirely by women; shaving 
supplies and pipe tobacco, where it 
would be made entirely by men; 
proprietary medicines and coffee, 
where both men and women would 
have to be reached by advertising 
for greatest effectiveness. Radio ad- 
vertising was considered most effec- 
tive for all six types of products. 

Comparative radio - magazine- 
newspaper ratings made by the 
druggists on the specific products 
aggregated : Cosmetics — radio 
64.1%, magazine 33.3%, newspaper 
2.6%; shaving supplies — 64.1%, 
21.5%, 10.2%: medicines— 69.7%, 
22.4%, 7.9%. 

Grocers' ratings totaled: Short- 
ening — radio 62.3%, magazine 
5.7%, newspaper 26.4% ; pipe to- 
bacco— 58.4%, 15.5%, 10.6%; cof- 
fee— 58.4%, 6.5%, 25%; breakfast 
foods— 78%, 4.3%, 15%. 

To test dealer opinion as to rela- 
tive effectiveness of different media 
for national advertising, the drug- 
gists and grocers also were asked 
to name the campaign, conducted 
during the last 12 months on behalf 

Web Proof 

UNUSUAL recent occupation 
of Frank Pierce, engineer of 
WHO, Des Moines, has been 
construction of a spider-proof 
radio receiver. The new set 
replaces a line receiver, part 
of polyphase experimental 
equipment, on a post on 
WHO'S transmitter grounds. 
When the original receiver 
went bad, investigation 
showed a pair of big black 
spiders had set up webkeep- 
ing, rearing several hundred 
babies in the receiver's in- 

of any product sold by the dealer, 
which each considered most effec- 
tive in stimulating sales in his 
store. Both druggists and grocers 
named radio as the medium used in 
such campaigns, far more frequent- 
ly than any other medium. Drug- 
gists listed most frequently the 
campaigns on behalf of Fitch's 
Hair Tonic, Tums, Sal Hepatica, 
Carter's Little Liver Pills, and Gil- 
lette razor blades, in all of which 
radio was either the only or the 
major medium used. Grocers listed 
most frequently campaigns on be- 
half of Procter & Gamble products, 
both generally and for specific prod- 
ucts, and Wheaties, where radio 
was used as the primary agency. 
Grocers also stressed the value of 
gift offers or contests in connection 
with radio campaigns. 

The survey indicated that, on the 
whole, reaction toward advertising 
of brands by national producers 
and jobbers was definitely favor- 
able. Dealers stated in particular 
that radio advertising fixes the 
brand name in the consumer's mind 
and causes demand for that par- 
ticular brand, in greater degree 
than is possible in printed media. 

Identifying Products 

The product identification study 
conducted by Miss Martin was 
based on interviews with 200 house- 
wives and questionnaires answered 
by 50 additional Kansas housewives. 
The questionnaire — and the inter- 
views — incorporated a list of 47 ra- 
dio programs, all advertising prod- 
ucts used by housewives. Each sub- 
ject was asked to check the pro- 
grams to which she tries to listen 
regularly, attempt to identify the 
product advertised on each of the 
programs, and to signify whether 
she actually uses the advertised 
product on each program heard 

Programs for which the greatest 
listener appeal was registered, as 
indicated by the percentage of 
housewives who try to listen to 
them regularly, included: Chase & 
Sanborn Hour, 74.4% ; Jack Benny, 
70%; Hit Parade, 52.8%; Fibber 
McGee & Molly, 50.8%; Kraft 
Music Hall, 50%; Burns & Allen, 
42%; Bob Hope, 39.2%; Fitch 
Band Worgon, We, the People, 
36.8%; Wayne King, 36%. 

The most effective programs, 
from the standpoint of the propor- 
tion of regular listeners able to 
identify the products advertised in- 
clude: Ma Perkins and National 
Bam Dance, 100%; Johnny Pre- 
sents, 97% ; Fibber McGee & Molly, 
96.9%; Big Sister, 96.5%; Myrt & 

MOSEYING along on a 300-mile 
jaunt with a mobile recording unit, 
Glenn LePard and Lenore Little, 
the Butterfield Theatre Sidewalk 
Reporters and wandering inter- 
viewers of WOOD-WASH, Grand 
Rapids, Mich., paused to interview 
Indians at Traverse City, who had 
woven the baskets to be presented 
President Roosevelt by the forth- 
coming winner of the WOOD- 
WASH "Search for a Star Contest", 
now being conducted in Butterfield 
Theatres throughout Western Mich- 
igan. Here the gallivanting pair 
talk over basketry technique with 
Chief Day Bird. The lengthy trip 
was supervised by David H. Harris, 
WOOD-WASH traffic manager and 
director of the "Search for a Star". 

Marge, 93.7% ; Hilltop House, Pep- 
per Young's Family, 93% ; Kraft 
Music Hall, 90% ; Jack Benny, 
89.7%. As a basis of comparison, 
the average program showed 72.7% 
of its listeners able to identify the 
product advertised. 

Of the 250 women interviewed, 
only 40.6% indicated they "used 
products advertised on the pro- 
grams to which they listen regular- 
ly. Leading programs, with "use of 
product" as the basis of compari- 
son, included: Fibber McGee & 
Molly, 77.1%; Kraft Music Hall, 
77%; Irene Rich, 72%; By Kath- 
leen Norris, 71.5%; Jack Benny, 
69.1%; Lanny Ross, 66.5%; Aunt 
Jenny's Stories, 66% ; American 
Album of Familiar Music, 58.5%; 
Vic & Sade, 57%; Ma Perkins, 

Types of Programs 

The leading eight programs from 
the standpoint of proportion of all 
250 housewives contacted, who 
listen to the program and also use 
the product, were: Jack Benny, 
48%; Fibber McGee & Molly, 
39.6%; Kraft Music Hall, 30.8%; 
Chase & Sanborn Hour, 25.2%; 
Fred Allen, Lux Radio Theatre, 
American Album of Familiar Music, 
16.8%; Alec Templeton Time, 16%. 

As between different types of pro- 
grams, comedians ranked first both 
in product identification and use of 
the product advertised, with 93.5% 
of their listeners identifying the 
product and 53.3% using the prod- 
uct. Following in order were quiz 
programs, with 85% of listeners 
identifying the product and 40% 
actually using the product; 30-min- 
ute dramatic programs, 81.7% and 
49.7%; variety programs, 80% and 
36.5%; popular music, 74.2% and 
33.1%; daytime serials, 71% and 
37.8%. The average registered for 
all programs was 72.7% identify- 
ing product and 40.6% using the 

NBC's FM station, W2XWG, New 
York, is now maintaining a daily pro- 
gram schedule from 3 to 11 p. m., 
Mondays through Fridays. 

Page 58 • July 15, 1940 

BROADCASTING • Broadcast Advertising 

Television Notes 

Images Span 1,800 Miles 

TELEVISION reception at a dis- 
tance of 1,800 miles was reported 
during the Republican National 
Convention by Watt Stinson, chief 
engineer of KTUL, Tulsa, who 
wired 0. B. Hanson, vice-president 
and chief engineer of NBC, that 
the NBC telecast of the balloting 
on June 27 came through Tulsa 
every minute or so for several sec- 
onds at a time over a two-hour 
stretch. The sound channel was 
very usable about half the time, 
Stinson said, with images of voting 
sheets and closeups of the chairman 
quite distinct at times. This is be- 
lieved to be the longest overland 
television reception yet achieved, 
although recognizable images trans- 
mitted from London have been re- 
ceived at Riverhead, L. I., by RCA 

* ^ ^ 

DuMont Tests 

TEST PATTERNS and actual live 
pickups, the latter a street scene 
obtained by focusing the television 
camera through an open window of 
the transmitting tower at 515 Madi- 
son Ave., New York, have been tele- 
cast by the DuMont experimental 
50-watt video transmitter which 
was recently moved from the com- 
pany's laboratories in Passaic, N. 
J., to New York. Images were re- 
ceived by recivers in Passaic, it was 
stated. Meanwhile, work on the per- 
manent DuMont television trans- 
mitter is progressing rapidly, and 
it is hoped that the station will be 
able to start regular service in the 

Not Recognized 

BOND GEDDES, executive vice- 
president and general manager of 
the Radio Manufacturers Assn., 

! has issued a statement declaring 
that the "First National Television 

j Convention" and television show be- 
ing promoted by the "Television 
Engineers Institute of America 

I Inc.," of Hollywood, Aug. 22-24, 

' have not been sanctioned by the 
RMA board. A request for recog- 
nition by the RMA, he stated, was 
not accorded. He added that the 
IRE board "also has not seen fit to 
give official recognition". 

* * * 

Tennis Coverage 

TENNIS will occupy the television 
screens in New York on July 17- 
19, as NBC covers the action of the 
Eastern clay court championship 

Films for Television 

A DEAL has been completed between 
Television Film Corp. of America, Hol- 
lywood, and Don Lee Broadcasting 
System, Los Angeles, for the former 
company to supply specially made 
short subjects for weekly televising 
over W6XA0. A series of five three- 
minute musical shorts, made exclusive- 
ly for television, have been completed 
and were produced by Dan Milner in 
standard width and reduced to 16mm. 
for televising. Featured in the series 
are Cliff Nazarro, Wingy Manone, Ann 
Lee and Jeanne Evon. Arrangement 
with Don Lee network is in the na- 
ture of a test, with other films to be 
supplied if reception proves satisfac- 
tory. Deals are also being negotiated 
for servicing video stations on the 
East Coast. 

WHLD, Niagara Falls, N. Y., has ap- 
pointed Radio Centre Ltd., Toronto, its 
Canadian representative. 

Register & Tribune Syndicate 

"We're Troubled a Bit by Interference From 
the Hospital X-Ray Next Door!" 

THE FCC on July 8 authorized the 
construction of the new Pea Island 
transmitter of WABC, New York, for 
which Western Electric equipment has 
been ordered. The present Wayne, N. 
J. site will be abandoned in favor of 
the new location on a tiny promontory 
in Long Island Sound off New Roeh- 
elle, N. Y. [Broadcasting, May 1]. 

AN RCA transmitter and associated 
equipment has been ordered for the 
new KFUN, Las Vegas, Nev. [Broad- 
casting, June 15] but plans for its 
construction are still in abeyance. 
Broadcasting inadvertantly reported 
June 15 that the station will be owned 
by Ernest N. Thwaites. who advises 
that his father, Ernest Thwaites Sr., 
is sole stockholder, though the junior 
Thwaites, now with KVSF, Santa Fe, 
N. M., will be manager. 

ordered through Northern Electric Co., 
has been installed by CJOR, Van- 
couver, B. C, which on July 15 
increases its power to 1,000 watts 
on 600 kc. 

RCA MFG. Co., Camden, N. J., has 
announced the sale of the following 
equipment : 1-E broadcast transmitter, 
KTSM, El Paso, Tex.; 250-K trans- 
mitter, KYCA, Preseott, Ariz., KVOE, 
Santa Ana, CaL. WMJM, Cordele, 
Ga., WGOV, Valdosta, Ga. 

York, has announced the new 9A uni- 
versal phonograph reproducer, which 
plays both vertical and lateral-cut re- 
cordings at the flip of a switch. It is 
claimed response of the reproducer is 
flat up to nearly 10,000 cycles for both 
types of recording. Two main assem- 
blies, a self-contained vibrating sys- 
tem and a permanent magnetic circuit, 
comprise the internal mechanism of the 
diamond-stylus instrument. 

WESTERN ELECTRIC transmitter, 
Lingo tower and RCA speech input 
equipment are being installed for the 
new WAOV, Vincennes, Ind., sched- 
uled to go on the air in mid-August, 
using 100 watts on 1420 ke. Station 
will be owned by the Vincennes Sun- 

CBS Stockholm Correspondent 

DAVID M. ANDERSON, native of 
California, who has been in Stock- 
holm since May of last year, has been 
appointed CBS correspondent in the 
Swedish capital, according to a July 9 
announcement by Paul W. White, 
CBS public affairs director. He went 
to Stockholm to teach English to 
Swedes and to a colony of Jewish 
refugees there. He has been working 
with foreign newspaper correspondents 
in recent months, and has been doing 
nightly news broadcasts in English 
over Stockholm's Motala station. 

More Power 

5,000 watts 

now authorized for 

WFBM Indianapolis 

Even better service for Hoosier listeners from 
their favorite station . . . and even better value 
this Fall for advertisers who "Use the 
HOOSIER Station to Reach the HOOSIER 
Market" ! Plan now to put this extra power to 
work for your product. 

J n ID 



BROADCASTING • Broadcast Advertising 

July 15, 1940 • Page 59 

FCC Rebuked at Brown Hearing 

{Continued from page 30) 

The ONLY Radit 
Tranaittef ofthis 
or creater power 
$ioiu City 

139 radio stations from 
coast to coast now using 


with its daily 
mailed picture service 



P.S. O ur nsuj red procal plan is 
without cost to station. 



1,000 Watts 


Affiliated With the 
Mutual Broadcasting System 

12 3 KC. 


A kilowatt of power on 630 
kc. daytime with 500 watts 

at night. 
A Sales Message over KFRU 
Covers the Heart of Missouri 

of CBS stock then existing was 
split into two classes of stock, A 
and B. All the A stock was sold to 
Paramount, with the B stock held 
by the former sole stockholders. 
Each class of stock carried votes 
to elect half the membership of the 
board of directors. 

When CBS earned more than the 
stipulated $2,000,000 and Para- 
mount stock, caught in the market 
crash, had declined to about $10 per 
share, the CBS holders of Para- 
mount stock decided to exercise 
their option to turn it back to Para- 
mount at $85 per share. Of the 
original 58,823 shares, 47,484 shares 
remained in the hands of the CBS 
stockholders who had participated 
in the original transaction. It was 
learned that Paramount, unwilling 
to deplete its own cash position, 
had decided to sell its CBS holdings 
to acquire funds to repurchase its 
own shares. After further negotia- 
tion Paramount placed a price of 
$5,200,000 on the 63,250 shares of 
Class A CBS stock. 

The group of CBS stockholders 
who still owned the 47,484 shares 
of Paramount stock (two of the 
original 17 having otherwise dis- 
posed of their Paramount holdings) 
negotiated with a group of bankers 
who were willing to buy a substan- 
tial part of Paramount's CBS stock 
if it could be acquired at a favor- 
able price. The price set by Para- 
mount amounted to $82.21 a share. 
The bankers then offered to invest 
$2,000,000 on this basis. The CBS 
stockholders involved also consid- 
ered the $82.21 price advantageous 
and accepted the bankers' offer, re- 
acquiring a part of the stock they 
had sold to Paramount, and retir- 
ing the remaining part to CBS' 
treasury, subsequently selling to the 
banking group a part of the CBS 
stock they had reacquired. 

Book vs. Actual Value 

Questioned further on points 
stemming from the 1929-31 Para- 
mount transaction, Mr. Colin ex- 
plained that in 1931 CBS stock paid 
a dividend of $18.56 per share, with 
the purchase price actually amount- 
ing to only 4V2 times earning power 
at the time CBS bought some of its 
own stock. Even in the present de- 
pressed market the stock is worth 
more than three times what the 
company paid for it, he commented. 
The Paramount deal was in no 

sense a stock-rigging transaction, 
he said, commenting that persons 
such as bankers, "skilled in invest- 
ment", would not accept any arbi- 
trarily set purchase price for stock 
unless the stock actually was worth 
that much. 

As for minority stockholders, he 
continued, 14 of them held 1.67% 
of CBS stock at the time, and al- 
though the book value dropped from 
$35 to $29 per share, each share 
was actually worth 1/9 more be- 
cause 1/9 less shares were out. 
Book value alone is not a depend- 
able indicator, he explained, stat- 
ing that while CBS stock on June 1 
had a book value of only $7.92 per 
share, it was actually selling for 
$18. In considering the worth of 
common stock, the stock's earning 
record is more important than book 
value, he added. 

Station Ownership Vital 

Asked by Sen. Neely (D-W.Va.) 
what would happen to CBS if the 
FCC refused to license its owned 
and operated stations, Mr. Colin 
replied that the loss of license for 
the eight CBS stations affected 
would depreciate stockholders' equi- 
ties. But it would not necessarily 
destroy the network, he said, since 
the remaining affiliates could still 
be served by the network organiza- 

Observing that the FCC at that 
time was not authorized to go into 
such transactions, at least to the 
present extent. Chairman Wheeler 
commented that, insofar as the nom- 
ination issue was concerned. Com- 
missioner Brown's participation in 
the CBS license renewals could not 
work against his confirmation. He 
continued that it resolved into a 
question of his fitness to hold the 
office — whether Commissioner 
Brown issued a report unwarrant- 
edly injurious to CBS or other 

Allowed to run through a sec- 
tion of the digest of evidence in- 
cluded in the network-monopoly 
study, correcting "misstatements of 
fact", Mr. Colin pointed otit among 
other things that CBS, as an entity, 
was merely a party to the Para- 
mount transaction; that the money 
involved was drawn from surplus 
rather than capital, as inferred; 
that instead of 12 minority stock- 
holders with 7,501 shares, there 
were 14 holding only 2,116 shares, 
about 1,500 of which were held by 
close office associates of CBS of- 
ficials involved, himself among them. 

Wheeler's Retort 

As Mr. Colin reeled off his list 
of corrections. Chairman Wheeler 
sounded the caution: "Every one 
of these commissioners (FCC) 
should be careful not to give mis- 
statements of fact injuring a com- 
pany or a person. There are too 
many loose statements of fact by 
many Government commissions." 

William S. Paley, CBS president, 
did n^t make the "cool million" at- 
tributed to him earlier by Sen. 
Tobey out of the Paramount trans- 
action, Mr. Colin explained. He did 
make that amount, and other large 
amounts, from sales of portions of 
his stock to other parties, among 

Sample Transmitter Log I 
Receives FCC Approval f 

A MODEL "transmitter log" pre- 
pared by Lynn C. Smelby, engineer- 
ing director of NAB, in coopera- 
tion with Andrew D. Ring, FCC as- 
sistant engineer in charge of broad- 
casting, has been approved by the 
FCC as one which meets all of the 
official requirements under the 
rules. An exchange of correspond- 
ence on May 31 and June 27 be- 
tween C. E. Arney Jr., NAB as- 
sistant to the president, and T. J. 
Slowie, FCC secretary, resulted in 
the approval. 

Upon receipt of the FCC's ap- 
proval, the NAB dispatched to all 
members copies of the transmitter 
log with instructions for use. The 
FCC asked for sufficient copies of 
the transmitter log, together with 
the previously drafted program log, 
to provide its field force with copies. 

them Brown Bros. Harriman & Co